Airport West Activity Centre

Structure Plan Review

Key Directions and Preferred Options Report - November 2017

9243 8888 mvcc.vic.gov.au

 Introduction
Structure Plan Review Project
The City of Moonee Valley is reviewing the existing
Structure Plan for the Airport West Activity Centre. The
review of the Structure Plan will guide any changes to
future land use, how people access and move around
the area, the design of buildings and open spaces, and
the provision of community services and facilities.
Once completed, the new Airport West Structure Plan
will form the basis of Council’s position on the future
built form and land use for the centre.
Key Directions and Preferred
Options Report
The Report consolidates existing analysis and
recommendations provided in the background
documents identified in the diagram to the right. The
four key themes covered in the report are;
»» Land Use and Activity;
»» Built Form and Urban Design;
»» Open Space and Public Realm; and
»» Movement and Access.
Overview:
Some of the key initiatives identified by the Key Directions and Preferred Options Report include:
»» Provide for an extra 3,000sqm of new office space
over the next 20 years.
»» Support the growth of the McNamara Avenue
Neighbourhood Centre to provide more locally
focussed retailing and hospitality.
»» Encourage Redevelopment of vacant and
underutilised sites in commercial and industrial
areas.
2 Moonee Valley City Council
What We’ve Heard
During a four week consultation period in 2015 over 5,000
people were directly engaged to provide their views on the
Draft Issues and Opportunities Report and the future of Airport
West. The following is a summary of the feedback we received:
»» Local parks and reserves, street trees and landscaping are
a highly valued features of Airport West.
»» People would like to see more open space provided,
particularly in the north-west of Airport West. People
would like to see existing open space maintained to a
higher quality.
»» The low rise character of residential areas and houses
with front yards and setbacks is a highly valued attribute
of Airport West. However there were varied opinions
about the preferred model for accommodating population
growth through either additional low rise subdivision,
pockets of medium density housing or fewer tall
apartment blocks in defined locations.
»» Support for retaining business and services that provide
a local function, whilst also expanding the diversity of
shops and services in the Activity Centre.
»» People would like to see the amenity of the commercial
and industrial areas of Airport West improved.
»» People believe that Airport West is highly accessible by
road and public transport but would like to improve
pedestrian and cycling access in the area.
»» Direct higher density housing to defined locations close to
public transport, shops and services.
»» Enhance the image of Airport West through improved
building quality, new and upgraded open spaces, public
realm improvements and street greening.
»» Improve transport connections within Airport West with a
focus on walking and cycling connections within the area.
 Study Area:
Figure 1: Study Area
This report considers the broader context of the
entire suburb of Airport West. The report provides
detailed guidance for the area identified as the
Airport West Activity Centre which consists of the
CORE RETAIL
PRECINCT four precincts shown on Figure 1. The Precincts
of the Airport West Activity Centre are the; Core
Retail Precinct; Technology and Enterprise Precinct;
McNamara Avenue Precinct; and Supporting
TECHNOLOGY &
ENTERPRISE Residential Precinct.
SUPPORTING PRECINCT
RESIDENTIAL
PRECINCT Project Timeline:
The work completed to date can be summarised
as follows:
MCNAMARA
AVENUE PRECINCT

Background Research and Analysis

SUPPORTING
RESIDENTIAL
PRECINCT
Draft Urban Design & Built Form Analysis
Draft Transport, Access & Mobility Assessment
Draft Economic Analysis & Market Feasibility
Assessment

The Vision for Airport West

LEGEND
Locality Boundaries Issues and Opportunities Report
Property Bondaries

The Airport West Activity Centre will thrive from its ideal strategic
Public Open Space

Road

location within the Essendon Technology Precinct and proximity

Existing Albion-Jacana Rail Line

to the city, Melbourne’s aviation corridor, the Tullamarine Freeway Preparation of Additional Studies Following
and public transport networks. Community Consultation

Over the next 20 years the Activity Centre will be a key location for
Public Transport Interchange Design Concepts
urban renewal in Melbourne. It will form part of the framework
for an exciting aviation and employment precinct incorporating
the adjacent Essendon Fields and Airport. The employment
needs of the Activity Centre’s new growing business and service Preparation of Background Reports
industries will be met by the projected population growth in
Airport West and the surrounding suburbs.
Draft Urban Design Report and Draft Urban
The potential to achieve the Plan Melbourne vision of the ‘20 minute Design and Built Form Guidelines
neighbourhood’ will be fully realised, with services and jobs within Draft Transport, Access and Mobility Report
a short commute for all residents. New residential development will
be in the form of an appropriate mix of housing styles and densities, Final Economic Analysis and Market Feasibility
Report
characterised by exemplary environmentally sustainable design, set
within high quality, pleasant green streetscapes.
The Activity Centre Precincts and key neighbourhood destinations Key Directions and Preferred Options Report
will be linked through walking, cycling and public transport routes
that are efficient, attractive, safe and accessible to all. Routes Current Stage
will be integrated into the connecting backbone of the Activity
Centre: the green spine - a community focused open space and
functional urban run-off catchment. Draft Airport West Structure Plan

Airport West will be a business and enterprise focused activity

centre that’s a great place to work, recreate and live.
Final Airport West Structure Plan

Airport West Activity Centre Structure Plan Review 3

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Figure 2: ng
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Land Use and Activity

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tf iel Dromana
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W
Westfield
Encourage destination Shopping Centre
style retailers
Rodd Rd W
irr

Louis St
aw
Encourage serviced a
apartments CORE RETAIL
Webb Rd
PRECINCT
Moore Rd

Tullamarine Freeway
Incremental increase in
housing supply
Marshall R
d

Encourage
Victory Rd
redevelopment of vacant

Louis St
Cope St
& underutilised sites
Halsey Rd

TECHNOLOGY &
Parer Rd ENTERPRISE
PRECINCT
SUPPORTING

a Ave
RESIDENTIAL

Ave
McIntosh
PRECINCT St

McNamar

Matthews
e
Hansen and

pin
Etzel Reserve Hawker St

nS
ee
Dependant on the

Gr
alignment of future
Airport Rail Link, Support growth of the King St
consider rezoning centre to provide locally
focused retailing & cafes
Fraser St
Altna Ave
St Christopher's
Primary MCNAMARA
School Hood St
AVENUE PRECINCT

Bowes Ave
res Eng

Potential rezoning for Roberts R York Rd

El Reno C

mixed use d

Earl St
SUPPORTING
El Reno C RESIDENTIAL Green
res St
PRECINCT
AJ Davis
Reserve Hart St
Essendon Keilor College
Niddrie Campus

Niddrie
Primary School

Direct new office

develoment to Matthews
Avenue

0 500

meters

LEGEND
Precinct Boundaries Retail Improved/new public realm opportunity
Property Boundaries Commercial / Industrial Potential Rezoning for Mixed Use
Public Open Space Residental Potential Rezoning for Residental
Road Westfield Owned Land Potential Rezoning to Residential Growth Zone
Westfield Shopping Centre Preferred Office Development Maintain General Residental Zone (Option A) or
rezone to Residental Growth Zone (Option B)
Steele Creek
Community / Education Use
Existing Albion-Jacana Rail Line

4 Moonee Valley City Council

 The land use and activity chapter details the future directions and preferred options for the
study area in relation to retail, commercial and industrial land uses – the local economy,
housing, community services and facilities, and the rezoning of land.
Key Directions: The Local Economy
Industrial and commercial activities:
»» Provide for an extra 3,000sqm of new office space
over the next 20 years.
»» Encourage redevelopment of key strategic sites
fronting Matthews Avenue within the Enterprise
and Technology Precinct.
»» Direct the development of new office space
(ground floor showrooms with offices above) to
high-exposure sites on Matthews Avenue adjacent
to the English Street Connection to Essendon
Fields.
»» Support lot consolidation in both industrial
and residential areas of the Activity Centre to
enable larger development footprints, increased
opportunity for private open space, improved
building design and efficiency.
»» Respond to demand and develop contemporary
industrial facilities over the next 15-20 years.
Retail activities:
»» Encourage redevelopment of large sites within the
Core Retail Precinct which may be underutilised.
»» Encourage destination-style retailers within
locations adjacent to the Westfield Shopping
Centre.
»» Partner with Westfield to develop a Masaterplan for
Westfield Airport West.
»» Encourage the development of serviced apartments
within the Core Retail Precinct that provide for
the needs of business travellers visiting various
industrial precincts and employment nodes and
airport users.
Airport West Activity Centre Structure Plan Review
»» Support the growth of the McNamara Avenue
Neighbourhood Centre to provide more locally
focussed retailing and increased hospitality
activities (cafés and takeaway food).
»» Facilitate the expansion of the existing
IGA supermarket in the McNamara Avenue
Neighbourhood Centre to provide a more
convenient and centrally located alternative for
supermarket top-up shopping.
Other:
»» Establish genuine and diverse mixed use typologies
in the core retail precinct.
»» Make the most of available space within the centre
by encouraging the redevelopment of vacant or
underutilised sites. In particular, it may be possible
to use surface carparks at the heart of the retail
and commercial areas more efficiently.
»» Support the development of purpose-built medical
facilities offering a wider range of health providers;
ideally co-located to form a medical cluster.
»» Leverage the opportunity the planned private
hospital at Essendon Airport presents and
encourage specialist hospital services to locate in
the activity centre. This initiative is dependent on
Essendon Fields securing a service provider for the
proposed hospital.
»» Encourage the expansion of aviation related
training facilities within the centre in line with the
projected growth in air traffic at both Melbourne
Airport and Essendon Airport.
5
 Key Directions: Housing
»» Direct higher density development to suitable
locations for additional dwellings, including:
»» South of Moore Road, opposite Westfield.
»» Adjacent to the McNamara Avenue
Neighbourhood Centre, which over time
may potentially include a wider mix of retail
activities and a cafe precinct.
»» Adjacent to the Green Spine parklands that
extends through Airport West.
»» Encourage new housing within the Activity Centre,
in close proximity to shops, services and transport.
This could be provided in the form of mixed use
development such as shop top housing.
»» Support an incremental increase in housing within
the established residential areas of the supporting
residential precincts, where possible, ensuring the
amenity and character of the neighbourhood is
protected.
»» Encourage a mix of dwelling sizes and types within
individual developments to cater for the needs of a
growing and changing population, including older
people, families, single-person households; with the
ability to age in place.
»» Support increased residential dwelling supply
to respond to the growing demand for more
affordable alternatives to traditional detached
dwellings.

Key Directions: Community Facilities

»» Provide services and facilities that cater for the
current and future needs of the residents and users
of the centre; particularly young people and older
people.
»» Enhance the capacity of childcare, kindergarten and
Maternal and Child Health (M&CH) facilities in light
of changing population and demographic trends.
»» Support any future plans to expand the facilities at
the Niddrie Library and advocate for any relocation
to consider the need to service the Airport West
community.
»» Investigate ways to improve the provision of
multi-purpose community facilities to better
accommodate youth programs, art and cultural
activities within the activity centre.

6 Moonee Valley City Council

 Key Directions: Proposed Rezoning
»» Consider the rezoning of residential properties
(three blocks deep) on the eastern side of
McNamara Avenue (between Roberts Road and
Fraser Street) to support mixed use development
comprising ground floor retail and shop top
housing.
»» Support expansion of the IGA supermarket
northwards to include the adjacent retail premises
and childcare facility resulting in a development
site of around 2,000m2.
»» Rezone residential land within the Technology and
Enterprise Precinct (west of Louis Street and South
of Earl Street) from General Residential Zone to
Mixed Use Zone as a transition to the residential
neighbourhoods.
»» Determine the most appropriate planning control
for residentially zoned properties in the McNamara
Avenue Precinct (as shown on Figure 2). Either
maintain the existing General Residential Zone
allowing development up to three storeys in height
(Option A) or rezone to the Residential Growth
Zone allowing for developments of up to four
storeys in height (Option B).
»» Rezone residential land on the southern side of
Moore Road from General Residential Zone to
Residential Growth Zone allowing development up
to four storeys in height.
»» Subject to the alignment and delivery of an airport
rail link, identify opportunities for the Fullarton
Road industrial precinct, and investigate the
consequences of preserving industrial land for
industrial purposes versus encouraging mixed use
developments.

Things to think about:

What do you think of the ideas to encourage more housing in certain
parts of the area to cater for the needs of different households?
What kinds of community and health services would you like to be able
to use when you visit the Core Retail Precinct of Airport West?

Example of 3 Storey Mixed-Use development incorporated within the Polaris Town Centre, Bundoora.

Airport West Activity Centre Structure Plan Review 7

 Opportunity for
increased scale and
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mixed use development

Built Form and Urban Design

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W
Westfield
Shopping Centre
Higher scale buildings
at gateway site W
Rodd Rd irr

Louis St
aw
Improve Westfield
design & Interfaces CORE RETAIL
Webb Rd
PRECINCT
Moore Rd

Tullamarine Freeway
Cope St
Marshall R
d

Victory Rd

Louis St
Halsey Rd

TECHNOLOGY &
Parer Rd
Opportunity for ENTERPRISE
medium density PRECINCT
housing consistant with SUPPORTING

a Ave
RESIDENTIAL

Ave
neighbourhood
McIntosh
character PRECINCT St

McNamar

Matthews
e
pin
Hansen and
Hawker St

nS
Etzel Reserve

ee
Gr
Improve design quality
of high exposure sites King St
on Matthews Avenue

Fraser St
Altna Ave
St Christopher’s
Primary MCNAMARA Hood St
School
AVENUE PRECINCT

Bowes Ave
res En

Roberts R York Rd
El Reno C

Earl St

SUPPORTING
El Reno C RESIDENTIALGreen St
res
PRECINCT
AJ Davis
Reserve Hart St
Essendon Keilor College
Niddrie Campus

Niddrie
Primary School
Gateway to Essendon
Fields

0 500

meters

LEGEND
Precinct Boundaries Buildings up to 3 storeys Active Frontages
Property Boundaries Buildings up to 4 storeys Key Corner Site
Public Open Space Buildings up to 3 storeys (Option A, GRZ) Gateway/feature landscape
or up to 4 storeys (Option B, RGZ)
Road Improved/new public realm opportunity
Buildings up to 3-6 storeys
Westfield Shopping Centre
Buildings up to 8 storeys
Steele Creek
Buildings up to 12 storeys
Existing Albion-Jacana Rail Line

8 Moonee Valley City Council

 The built form and urban design chapter details the future directions and preferred options
for the study area in relation to buildings, heritage and environmental sustainability.

Key Directions: Built Form

»» Use the major structural elements of gateways,
bridges, landmark buildings, boulevards, pathways
and green links to help strengthen the area’s image
and legibility.
»» Encourage high quality architecture, building
design and urban design that promotes the unique
identity of Airport West.
»» Encourage the redevelopment of underutilised or
vacant sites, particularly within the Core Retail and
Technology and Enterprise Precincts.
»» Implement design and built form guidelines to
specify building heights for each precinct and
to encourage new development that achieves
improved urban design outcomes.
»» Encourage redevelopment of industrial areas
to improve building quality by supporting the
development of high quality contemporary
commercial architecture.
»» Support the development of buildings that
incorporate the principles of active design into the
internal layout and configuration of buildings.
»» Discourage street frontage disruptions by vehicle
crossovers, particularly on key mobility routes;
encourage consolidation of vehicle access to one
point or secondary access points where practicable.
»» Identify opportunities to improve the public realm
and foster the development of civic or community
meeting spaces.
»» Establish better means of addressing overlooking
(other than screening).
»» Establish a building material-to-glazing ratio for
larger scale buildings to ensure a sense of privacy
for building occupants and relief from direct
sunlight.

Key Directions: Heritage Key Directions: Sustainability

»» Embrace and celebrate Airport West’s heritage and
history. This could include improved interpretation
of heritage places through the use of signage or
public art.
»» Implement the Heritage Gap Study.
»» Apply Sustainable Design Assessment in the
Planning Process (SDAPP) requirements to all new
developments.
»» Future proof the Activity Centre against predicted
drought, heatwave and extreme weather events
through the incorporation of green infrastructure;
including rain gardens, green roofs, urban
agriculture and canopy trees.
»» Maximise opportunities for rainwater harvesting
and Water Sensitive Urban Design (WSUD)
principles within public realm improvements and
private development.

Things to think about:

Do you like the idea of introducing well designed new buildings along Matthews Avenue to act
as local landmarks and support more activity within the heart of the centre?

Airport West Activity Centre Structure Plan Review 9

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Open Space & Public Realm

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Dromana Ave, Louis St es Ave
W
& Westfield public realm Westfield
improvement Shopping Centre

Westfield Drive
Rodd Rd W
irr

Louis St
boulevard planting aw
a

Moore Road boulevard Webb Rd

planting
Moore Rd

Tullamarine Freeway
Cope St
Marshall R
d

Victory Rd

Louis St
Halsey Rd

Parer Rd
Improve connections to
Green Spine

a Ave

Ave
McIntosh
St

McNamar

Matthews
e
Hansen and

pin
Etzel Reserve Hawker St

nS
ee
Gr
King St
Enhance open space
interface
McNamara Ave public
realm improvement Fraser St
Altna Ave
St Christopher’s
Primary Hood St

Bowes Ave
School res Eng

Roberts R York Rd
El Reno C

Earl St

El Reno C Green St
res

AJ Davis Hart St
Reserve Essendon Keilor College
Niddrie Campus

Niddrie
Primary School

Boulevard planting

Connection to
0 500 English Street
meters

LEGEND
Study Area Boundaries Boulevard Planting *Additional open space to be
Property Boundaries pursued at strategic locations
Street Greening Priority
Existing Public Open Space Streetscape Improvements
Road AJ Davis Reserve masterplan Area
Westfield Shopping Centre Improvements to Open Space Interface
Steele Creek Existing Shared Path
Existing Albion-Jacana Rail Line Gateway - feature landscaping/public art

10 Moonee Valley City Council

 The open space and public realm chapter details the future directions and preferred options
for the study area in relation to open space and streets.
Key Directions: Open Space
»» Consider the viability of providing new open space
at strategic locations, including the viability of
land acquisition and utilising road reserves. With
an emphasis on establishing small and local open
spaces in the northern and western areas of Airport
West.
»» Consider options to create new parkland or plaza
spaces around the Westfield Shopping Centre and
the retail precinct. For example, use the retarding
basin on the corner of Moore Road and Westfield
Drive for a new parkland space.
»» Ensure that new open spaces are located within
easy and safe walking distance for the majority of
future and existing, residents, workers and visitors.
»» Maximise pedestrian access to existing open space
Key Directions: Streets for People
»» Strengthen pedestrian and cyclist connections
through the eastern industrial area, linking the
Green Spine to Matthews Avenue crossing points
and public transport stops.
»» Provide improved east-west pedestrian connections
between residential neighbourhoods and the Green
Spine.
»» Provide improved north-south pedestrian
connections between residential neighbourhoods
and the Retail Precinct.
»» Improve the amenity, sense of safety and enjoyment
of street spaces as experienced by pedestrians,
by ensuring high quality, co-ordinated pavement
surfaces, footpaths wide enough for social walking,
and adequate public lighting.
Things to think about:
What parts of the Activity Centre should be the focus of improved outdoor space, shade or
seating to provide places for people to meet and relax?
Airport West Activity Centre Structure Plan Review
assets and public transport stops by providing
additional canopy tree planting along streets
identified as green links; creating connected
and legible pedestrian priority routes between
residential, commercial and employment precincts.
»» Prepare design guidelines for development
adjoining open space.
»» Improve the quality and design of existing open
spaces to increase their use by the community.
»» Prepare design guidelines for new development
to ensure that it positively addresses adjoining
parkland in terms of building siting, opportunities
for passive surveillance, fencing and landscaping.
»» Facilitate the finalisation and delivery of the AJ
Davis Reserve Master Plan.
»» Develop a landscape strategy to provide for
increased landscaping and tree planting through
the centre, considering species selection, tree pits,
Water Sensitive Urban Design (WSUD) and vertical
clearance.
»» Identify opportunities for creating an improved
sense of place, local identity and community
through initiatives such as public art installations,
interpretive signage and use of the public realm for
community events.
»» Minimise the impact of utility infrastructure such
as powerlines, trenches and service units on the
public realm through investigating opportunities
for undergrounding of powerlines and co-location
of utility trenches.
11
 Upgraded tram and
bus interchange

ad
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Movement and Access

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tfiel Dromana
es Ave
W
Westfield
Westfield Drive Shopping Centre
upgrade
Rodd Rd W
irr

Louis St
Improved access to aw
a
M80 Ring Road
Webb Rd

Moore Rd

Provide shared path

Cope St
Marshall R
along Moore Road d

Victory Rd
Upgrade Moore Road

Louis St
Halsey Rd

Parer Rd
Improve connections
between Green Spine
& McNamara Avenue

a Ave

Ave
shops and schools
McIntosh
St

McNamar

Matthews
e
Hansen and

pin
Etzel Reserve Hawker St

nS
ee
Improve east-west

Gr
connectivity
Potential future King St
railway station

Fraser St
Altna Ave
St Christopher’s
Primary English St
School Hood St

Bowes Ave
res

Roberts R York Rd
El Reno C

Earl St

Tullamarine Freeway
El Reno C Green St
res
AJ Davis
Reserve Hart St
Essendon Keilor College
Niddrie Campus

Potential future
connection to Ring Niddrie
Primary School Enhanced links to
Road Shared Path
Essendon Fields

Connection to
0 500 English Street
meters

LEGEND
Study Area Boundaries Existing Tram Line Existing Shared Path
Property Boundaries Potential Tram Line Extention Proposed Shared Path (pedestrian and cyclist)
Public Open Space Proposed Key Pedestrian Links Existing Pedestrian/Cyclist Bridge
Road Indicative Pedestrian Link Proposed New Pedestrian/Cyclist Bridge
Existing Albion-Jacana Rail Line Proposed Road Improvement Streetscape Improvements
Steele Creek Potential Road Improvement

Tram Stop

12 Moonee Valley City Council

 The movement and access chapter details the future directions and preferred options for
the study area in relation to the walking, cycling, public transport and road networks.

Key Directions: Walking and Cycling

Pedestrian Links
»» Enhance pedestrian and cyclist connections to
key destinations and trip generators, such as
the Westfield Shopping Centre, tram and bus
stops, freeway crossing points, the McNamara
Avenue Neighbourhood Centre, open spaces and
community facilities.
»» Strengthen pedestrian and cyclist connections
through the eastern industrial area, linking the
Green Spine to Matthews Avenue and Tullamarine
Freeway crossing points.
»» Provide a connection from the Green Spine through
to Westfield Shopping Centre.
»» Upgrade the interfaces between the Green Spine
and local roads to improve safety and directness
and strengthen the Green Spine’s role as an active
transport corridor.
»» Improve links from the Green Spine to the
McNamara Avenue Neighbourhood Centre and St
Christopher’s Primary School.
»» Enhance connections from the residential area
through to Westfield Shopping Centre, and modify
the shopping centre so it better interfaces with
residential development; including provision of an
additional pedestrian operated signal along Moore
Road.
»» Prioritise walking, cycling and public transport
over other modes of transport in Airport West.
Cycling
»» Ensure new development provides sufficient secure
bicycle parking for residents, workers and guests in
safe and convenient locations.
»» Provide a high-quality cyclist and pedestrian link
along Matthews Avenue between the Keilor Road
Activity Centre and the Tullamarine Freeway,
connecting in with Airport West and Essendon
Fields.
»» Strengthen informal cycle connections (as per
Moonee Valley’s Travel Smart map) with appropriate
treatments.
»» Investigate the opportunity to develop either Louis
and/or Cope Street as a main shared pathway
route, or install on-road bicycle lanes (in place of
on-street parking).
»» Construct a shared path on the north side of Moore
Street linking Sexton Road with Louis Street and
the Green Spine.
»» Connect the Airport West cycle network to the M80
shared path.
»» Construct a new link between the Green Spine
shared path and the shared path at Spring Gully
Reserve.

Key Directions: Links to Essendon Fields

»» Advocate for an additional pedestrian link between Airport West and Essendon Fields near Victory Road
(Tram Stop 58).
»» Advocate for appropriate wayfinding signage and visual ‘cues’ such as public art and tree planting to denote
crossing points to strengthen the perception for pedestrians of connection to these adjoining areas.

Airport West Activity Centre Structure Plan Review 13

 Figure 6: Matthews Avenue Looking North: at it is now (left) and with boulevard street planting and cycle lanes (right).

Key Directions: Public Transport

»» Advocate for improved bus service coverage within
Airport West.
»» Advocate for the provision of a direct bus
connection between Airport West, Essendon Fields
and Essendon DFO.
»» Advocate for improved on-road tram priority for the
Route 59 tram to reduce the impact of congestion
on Keilor Road and Mt Alexander Road, to improve
the reliability of tram services to Airport West.
»» Enhance pedestrian connections and connectivity
to the Route 59 tram on Matthews Avenue to
encourage both residents and workers to use the
tram.
»» Advocate for the construction of a railway station
at Airport West as part of any future Airport Rail
link along the Albion-Jacana freight alignment.

Key Directions: Road Network

»» Reduce the number of vehicles travelling through
residential areas by improving access to the
Western Ring Road interchange.
»» Review the function of Moore Road and consider
the impact that any change to the function of
Moore Road would have on local traffic and
amenity.
»» Encourage Westfield to upgrade Westfield Drive
(currently a private road) to strengthen its role as
a route for the movement of traffic, and provide
additional wayfinding signage to encourage
vehicles to travel via higher order roads to access
the Western Ring Road rather than local streets.
»» Review on-street parking in the industrial areas
and develop an approach to accommodate parking
whilst allowing pedestrian and cyclist movement
objectives to be achieved.
»» Implement parking restrictions around the Green
Spine road interfaces to prevent parked vehicles
from obstructing path users.
»» Ensure that future development proposals within
the Activity Centre provide parking in accordance
with the Moonee Valley Planning Scheme and
that any parking dispensations are granted only
if supported by robust analysis of parking supply,
utilisation and demand.

Things to think about:

Do you agree with the aim of reducing the number of cars in the centre? If so, do you like
the initiatives that have been identified to better accommodate and encourage people to
walk, cycle or take public transport?
Would you be more inclined to walk and cycle in and through the Activity Centre if bicycle
lanes are provided, footpaths widened, streetscapes improved, including street plantings
and large trees, in place of some on-street parking in certain locations?

14 Moonee Valley City Council

 Key Directions: Dromana Avenue Transport Interchange
»» In the short term, upgrade the existing
Matthews Avenue tram terminus in its present
location to a DDA compliant standard.
»» In the long term, investigate the potential for
and advocate for the delivery of a new multi-
modal transport interchange which includes:
»» The Matthews Avenue tram terminus
relocated to the north of the Dromana
Avenue intersection.
»» A new bus interchange within the existing
Westfield Carpark.
»» New plaza spaces and pedestrian connections.
»» Improve signage, lighting and wayfinding
between the Matthews Avenue tram terminus
and Dromana Avenue bus interchange.
»» Increase the crossing time at signalised
pedestrian crossings between the tram terminus
and Dromana Avenue.
»» Implement streetscape and public realm
improvements (such as footpaths, intersection
treatments, boulevard planting and public open
spaces).
»» Encourage fine grain and activated retail
frontages on Dromana Avenue and Louis Street.

Figure 7: Dromana Avenue Transport Interchange Concept

Cafes & outdoor 8

dining present
Key corner building
activity to internal
with active fine grain
streetscapes
retail/cafe frontages

4
2
6
8
3

5 6
1 DROMANA
AVE
MA
TTH

7
EW
LOUIS ST

S AV
E

Westfield 6 6

LEGEND
Tram terminus 1. Realign Dromana Avenue 5. New civic plaza/park

Bus interchange 2. Extend tram tracks over intersection & new stop 6. Encourage fine grain & active frontages
Boulevard planting 3. Pedestrian link 7. Shared/low speed traffic space

Park/plaza 4. New 8 bay bus interchange 8. Landmark building

Indicative building footprint

Airport West Activity Centre Structure Plan Review 15

 ad
Ro
PRECINCT DIRECTIONS:
rn
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te

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lro
W

Technology & Enterprise Precinct

se
lro

Dr
s eD

ive
riv
ive
Dr

e
iv e d
Dr tfiel Dromana
iel
d es Av
tf Dromana W
es Av
W

Rodd Rd W
irr

Louis St
W aw
Rodd Rd irr ay
Louis St

aw Rd
ay
Rd
Webb Rd
Webb Rd
FigureM8: Technology & Enterprise Precinct Moore Rd

Tullamarine Freeway
oo re Rd
The Technology and Enterprise Precinct will be

Tullamarine Freeway

Cope St
homeMartoshalan
l Rdeclectic mix of businesses which will
Cope St

Marshall R
d
generate significant employment growth. It will
Victory Rd
be characterised by clear synergies and physical

Louis St
Victory Rd
connections with the land use and form in the
Louis St

Halsey Rd

Halsey Rd adjoining EssendonTECHNOLOGY

Fields. &
ENTERPRISE
TECHNOLOGY & New development willPRECINCT
Parer Rd
allow the continuation of
ENTERPRISE
Parer Rd
PRECINCT the existing industrial uses that have historically
defined the area.
a Ave

Ave
osh St McInt
The precinct street network’s public and private
McNamar

Matthews
Ave

McIntosh
St
realms will create an inviting, landscaped
e
Matthews

pin
nS

environment forHaw
workers
ker St
and visitors.
e

ee
pin

Gr
nS

Hawker S
t
ee
Gr

King St

King St Things to think about:

Fr
Altna Av Do you supportasertheSt
initiative to locate higher
Fraser St
scale buildings along Matthews Avenue to
Hood St
compliment those in Essendon Fields, and
Bowes Ave

English S
t
Hood St to undertake boulevard streetscaping works
Bowes Ave

res

English S York Rd
Roberts R t along Matthews Avenue?
El Reno C

d
res

York Rd
Do you support the rezoning of land to the
El Reno C

Earl St
west of the Green Spine/ Louis Street and
Earl St
south of EarlGreStreet
en St
to Mixed Use to provide
El Reno C
res
a transition to residential areas?
Green St
Hart St

Hart St

LEGEND
Precinct Boundary Buildings up to 4 storeys Active Frontages
Property Boundaries Buildings up to 3-6 storeys Links to Essendon Fields
Buildings up to 4 storeys Active Frontages
Public Open Space Transition to Mixed Use Key Corner Site
Buildings up to 3-6 storeys Links to Essendon Fields
Boulevard Planting Preferred Location for Office Development Gateway/featre landscape
Transition to Mixed Use Key Corner Site
Street Greening Priority Tram Line Tram Stop
Preferred Location for Office Development Gateway/featre landscape
Tram Line
16 Moonee Valley City Council
Tram Stop
0 500
 Precinct Directions, Land Use and Activities
»» Support the operation of a range of light industrial,
commercial and service businesses.
»» Encourage redevelopment of key strategic sites
fronting Matthews Avenue, which have high
exposure on the Tullamarine Freeway and at the
interface with Essendon Fields.
»» Encourage the redevelopment of vacant or
underutilised sites.
»» Support the development of mid-rise buildings
through the precinct with a focus on providing
opportunity for expanded, commercial, enterprise
and technology role.
Precinct Directions, Built Form and Urban Design
»» Locate higher scale form along Matthews Avenue,
with well-designed buildings that complement the
proposed building scale of new development at the
western edge of Essendon Fields. Design buildings
to address the street and establish a consistent
palette of public realm treatments and street
planting.
»» Create stronger physical and visual connections
between Matthews Avenue and English Street with
clearer access points and higher scale built form on
both sides of the road.
»» Re-imagine Matthews Avenue with higher
scale and higher quality built form, with a
boulevard streetscape, and new street planting to
complement the palette in Essendon Fields precinct.
»» Advocate to underground powerlines along
Matthews Avenue so that a stronger avenue
of higher scale trees can be established, where
possible.
Precinct Directions, Movement and Access
»» Provide cycle lanes along Matthews Avenue, as part of the proposed Strategic Cycling Corridor; connecting
to Melbourne Airport via Airport West to Moonee Ponds through to the city.
»» Improve pedestrian links, particularly from the Green Spine and residential areas to tram stops and
pedestrian overpasses.
Airport West Activity Centre Structure Plan Review
»» Support existing role of businesses as important
contributors to the local economy.
»» Rezone land west of the Green Spine and south
of Earl Street to Mixed Use, as a transition to the
residential neighbourhoods.
»» In these mixed use areas, encourage conversion of
industrial buildings and warehouses to a genuine
range of mixed uses.
»» Rationalise the number and placement of large
scale signs along Matthews Avenue.
»» Investigate opportunities to incorporate art
elements into the design of roadway infrastructure
to add to the image of the precinct. For example,
include public art on pedestrian bridges and use
feature lighting.
»» Upgrade the public realm and provide new street
planting along east-west streets between the Green
Spine and residential areas and into Essendon
Fields to improve pedestrian links.
»» Enhance gateway sites with a higher scale form
of a high standard of design, set within a well-
designed public realm.
»» Manage the interface with retail and residential
areas by encouraging lower built form in these
transitional areas.
17
 ng
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lro
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se
Dr
ive
Core Retail Precinct W
es
tf iel
d
Dr
ive

Dromana
Av

Rodd Rd W
irr

Louis St
aw
ay
Rd
CORE RETAIL
PRECINCT Webb Rd

Moore Rd

Tullamarine Freeway
Cope St
The northern gateway to the Activity Centre will be a bustling
Marshall R and varied retail centre, attracting
d
visitors and workers from the surrounding regions.
Rd Victory
The public realm will be transformed by attractive open space, an activated public plaza and an

Louis St
integrated public transport interchange. Halsey Rd

Beyond the larger retail sites, the area will be characterised by a network of mixed use boulevard style
streets featuring housing, niche retail and outdoor dining
Parer Rd
options. The precinct will be fully connected
to the local area by new walking and cycling links from the extended Green Spine.
a Ave

Ave
Things to think about: McIntosh
St
McNamar

Matthews
Would you be more inclined to visit and spend more time in the Core Retail
e
pin
nS

Precinct based on the key directions? Have we missed anything?Hawker St

ee
Gr

Figure 9: Core Retail Precinct King St

ad
Ro
ng Fraser St
Ri
r n Altna Av
te
Me

es
lro

W
se

Hood St
Dr
Bowes Ave

ive

English S
t
ive
Dr
eld
res

tfi York Rd
Drom
Roberts R es ana Av
El Reno C

d W

Earl St

Rodd Rd W
irr
Louis St

aw
El Reno C Green St ay
res Rd
CORE RETAIL
PRECINCT Webb Rd
Hart St
Moore Rd
Tullamarine Freeway
Cope St

Marshall R
d

LEGEND
Precinct Boundary Buildings up to 4Vic
storeys
tory Rd Active Frontages
Louis St

Property Boundaries Buildings up to 4-6 storeys Links to Essendon Fields

y Rd Halse
Public Open Space Buildings up to 8 storeys Key Corner Site
Boulevard Planting Buildings up to 12 storeys Gateway/feature landscape
Parer Rd
Street Greening Priority Tram Line Indicative pedestrian connection
Improved/new public realm Tram Stop
ve

tthews Ave
Namara A

18 McIntosh
St
Moonee Valley City Council
e
 Precinct Directions, Land Use and Activities
»» Encourage redevelopment of key strategic sites
fronting Matthews Avenue, Louis Street and
Dromana Avenue; as the gateway to the Retail
Precinct and Airport West.
»» Work with Westfield to expand the retail and
community role of the shopping centre.
Precinct Directions, Built Form and Urban Design:
»» Ensure well-designed buildings set within an
attractive and activated public environment to
enhance this precinct as an active retail and mixed
use area.
»» Encourage higher scale ‘landmark’ buildings to
form a distinctive northern gateway to Airport
West.
»» Improve the public realm and outdoor spaces by
introducing tree planting and new ground surface
treatments, and the creation of a plaza space or
a ‘main street’ as a focus for outdoor dining and
activity.
»» Provide opportunities for higher scale buildings
Precinct Directions, Movement and Access:
»» Enhance the local east-west circulation function of
Moore Road.
»» Provide an east-west shared path for pedestrians
and cyclists on the northern side of Moore Road.
»» Advocate for the implementation of better
integrated Dromana Avenue and Matthews Avenue
bus and tram stops as a transport interchange.
Figure 10: Moore Road looking east, opportunity for higher density development, with new pedestrian & cycle links
Airport West Activity Centre Structure Plan Review
»» Encourage a mix of development types within the
precinct, including office and apartments above
ground level retail.
»» Improve the quality of design of buildings in this
precinct to enhance ‘sense of place’ and identity.
along the rail line and midrise residential
development along Moore Road.
»» Encourage new and upgraded public space in
the Westfield Shopping Centre site; to act as a
community focal point.
»» Develop a Master Plan for the centre in conjunction
with Westfield Shopping Centre.
»» Encourage activated street frontage through the
precinct, with a particular focus on Matthews
Avenue, Dromana Avenue and Louis Street
»» Manage the sensitive interface with residential
properties on the south side of Moore Road.
»» Enhance the quality of public realm on key
pedestrian streets.
»» Provide a high quality walking and cycling link
north-south between Louis Street and the Green
Spine.
19
 Moore Rd w
ay
Rd

Lo

Tullamarine Freeway
Webb Rd

Cope St
Marshall R
d Moore Rd

Tullamarine Freeway
McNamara Avenue Precinct

Cope St
Victory Rd Marshall R
d

Louis St
Victory Rd
Halsey Rd

Louis St
Halsey Rd

Parer Rd
Parer Rd
Ave

a Ave

Ave

Ave
McIntosh McIntosh
McNamara

St St
McNamar

Matthews

Matthews
e
Figure 11: McNamara Avenue looking north: with new activity, buildings and streetscape design.
e

pin
p in

nS
Hawker S
nS
Hawker S t

ee
t
Figure 12 McNamara Avenue Precinct
ee

Gr
Gr

The McNamara
King St
Avenue precinct will be an
Kingaccessible
St
and vibrant retail centre, providing
a community focal point for the residents and
Fraser St
Altna Ave workers of Airport West. The public realm will
Frasebe
r Stenhanced by streetscape improvements,
Altna Ave MCNAMARA Hood t
AVENUE PRECINCT active streetSfrontages and street tree
Bowes Ave

English S
t

MCNAMARA Hoo
planting.
d St
res

York Rd
Roberts R
AVENUE PRECINCT d
e

El Reno C

Walking and cycling connections

English to
St the Green
Bowes Av

Spine and surrounding residential areas will

Earl St
res

York Rd
Roberts R encourage walking and cycling trips to this
d
El Reno C

El Reno C
local destination.
Green St
res
Earl St
The area will be characterised by fine grain
retail frontages,
Hart St shop top housing and
El Reno C Green Shigher
t
density development sensitive to the
res
prevailing residential character of the area.
LEGEND
Hart St
Precinct Boundary Buildings up to 3 storeys (Option A, GRZ) Active Frontages
or up to 4 storeys (Option B, RGZ)
Property Boundaries Key Corner Site
Mixed use transition
Public Open Space Gateway/feature landscape
Improved/new public realm
Boulevard Planting
Street Greening Priority

oundary Buildings up to 3 storeys (Option A, GRZ) Active Frontages

or up to 4 storeys (Option B, RGZ)
Boundaries Key Corner Site
Mixed use transition
en Space Gateway/feature landscape
Improved/new public realm
Planting
Street Greening Priority

Shop-top housing incorporated within the Polaris Town Centre, Bundoora Shop-top housing in the Springvale Mixed-use Town Centre, Springvale

20 Moonee Valley City Council

 Precinct Directions, Land Use and Activities
Two possible scenarios have been developed for the
Future Land Use and Activities of the McNamara
Avenue Precinct: Option A: Business as Usual, or
Option B: McNamara Avenue Revitalise, which would
rejuvenate the McNamara Avenue Neighbourhood
Centre through changes to the zoning.
Option A: Business as Usual
»» Maintain McNamara Avenue’s role as a small local
shopping strip with the existing partial mix of local
businesses and services, with limited change in
future.
»» Maintain the existing General Residential Zoning of
up to 3 storeys, which would continue the existing
pattern of townhouse and unit developments
thorough the precinct.
»» Residential densities will increase moderately, but
will not facilitate much change in retail activity or
service provision.
Things to think about:
Would you like to see the McNamara Avenue Neighbourhood Centre expanded
- offering a greater range of shops, services and housing choices?
Do you support the initiative to rezone parts of the McNamara Avenue Precinct to achieve this?
Precinct Directions, Built Form and Urban Design:
»» Encourage street level activation in the commercial
area to enhance the activity of the centre.
»» Support further shop top development for
commercial or residential uses above existing
ground level shops on McNamara Avenue.
»» Provide additional tree planting along street edges.
Precinct Directions, Movement and Access:
»» Enhance the quality of the pedestrian realm
within on McNamara Avenue neighbourhood
centre, prioritising safe and convenient pedestrian
movements within the centre.
»» Provide high quality walking and cycling links to
surrounding residential areas to encourage walking
and cycling to the centre.
Airport West Activity Centre Structure Plan Review
Option B: McNamara Avenue Revitalise
»» Establish the McNamara Avenue Neighbourhood
Centre as a local focal point, with enhanced
community activities and retail offerings, including
a full-line supermarket, with a more diversified
range of housing options to better meet the needs
of the community (see artistic impression in Figure
11).
»» Rezone the eastern side of McNamara Avenue to
facilitate expansion of the centre, with a broader
range of shops and activity, with shop-top
dwellings.
»» Rezone adjoining residential areas to Residential
Growth Zone to allow for a slight increase in
residential density to support the expanded
commercial activity. This would allow well designed
buildings of up to 4 storeys with basement parking.
»» Encourage site consolidation to enable site master-
planning, higher quality buildings, improved
landscaping, and more private open space than can
be achieved under Option A.
»» Residential densities will increase enough to
facilitate a significant increase in retail offerings
and service provision.
»» Create small ‘pause places’ or plaza spaces along
McNamara Avenue, suited to its role and level of
activity.
»» Improve the integration of the McNamara Avenue
shops with surrounding community facilities.
»» Strengthen pedestrian and cycling connections
along Roberts Road and Fraser Street to the Airport
West Green Spine.
»» Minimise street frontage interruptions and conflicts
between vehicles and pedestrians by supporting
the consolidation of vehicle access points in new
development.
21
 ad
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ad

se
Supporting Residential Precincts
Ro

Dr
ng
Ri

ive
te
rn ive
Dr

Me
es ld

lro
W
tfie Dromana

se
es Av
W

D
riv
e
ive
Dr
d
tf iel Dromana
es Av
W
Rodd Rd W
irr

Louis St
aw
ay
Rd
Rodd Rd W
irr Webb Rd

Louis St
aw
ay
Moore Rd Rd

Tullamarine Freeway
Figure 13: Supporting Residential Precinct
Webb Rd

Cope St
Moore Rd
The supporting
Marshall R
d residential precincts of the

Tullamarine Freeway
Activity Centre will be highly accessible
Cope St

Marshall R Victory Rd
d
residential communities with excellent access

Louis St
Victory Rd to employment opportunities, open space,
Halsey Rd
and retail options.
Louis St

Halsey Rd
Parer RdFuture development will be guided by the
Parer Rd
identified preferred neighbourhood character for
SUPPORTING these areas, and will be characterised by a mix of
a Ave

RESIDENTIAL

Ave
SUPPORTING PRECINCT housing densities
McIntosh and increased housing diversity.
St
McNamar
a Ave

Matthews
RESIDENTIAL - NORTH
Sp Ave

PRECINCT M cIntosh St
The public realm will be enhanced by street tree
ine
McNamar

enthews

- NORTH
planting and improved
Hawke r St built form outcomes.
e

Meat
pin

Gr

The precincts will be fully connected to the local

nS

Hawker St
ee
Gr

area by newKinwalking
g St and cycling links from the
King St extended Green Spine.
Fraser St
AltnFraas
Aer
ve St
Altna Ave
Things to think about:
Hood St
Hood St
Do you feel the key directions for the EnglisSupporting
Bowes Ave

h St
Bowes Ave

English St
Residential Precincts will ensure these areas
res

York Rd
Rober tsrkR
res

Yo dd
R
continue to be great places to live?
El Reno C

Roberts R
d
El Reno C

Earl St
Earl St
SUPPORTING SUPPORTING
RESIDENTIAL RESIDENTIAL
PRECINCTEl Ren
Gre
PRECINCT Green St
El Reno C o en
CreSts
res - SOUTH - SOUTH

Hart St Hart St

LEGEND
y Buildings up to 3 storeys
Precinct Boundary Buildings up to 3 storeys
es
Property Boundaries
e
Public Open Space
g
Boulevard Planting
riority Well designed residential infill development of up to three storeys
Street Greening Priority could be accommodated in the Supporting Residential Precinct.

22 Moonee Valley City Council

 Precinct Directions, Land Use
and Activities:
»» Support incremental change in housing diversity
and density throughout residential neighbourhoods
that reflects the preferred future character of the
area and the needs of the forecast population.
Precinct Directions,
Movement and Access:
»» Improve connections for pedestrians and cyclists
to the McNamara Avenue Neighbourhood Centre,
Westfield, open spaces and community facilities
»» Ensure that new development provides sufficient
car parking arrangements to minimise the impacts
of new development on on-street parking and
natures strips.
Precinct Directions, Built Form
and Urban Design:
»» Ensure that new development demonstrates a high
design quality for the benefit of future occupants.
»» Require new development must provide adequate
space for existing or new vegetation, particularly
for large canopy trees.
»» Encourage higher density housing in appropriate
locations, near to high use destinations (such
as shops and public transport), open space and
community facilities.

Next Steps
How can I have my say?
The directions and options presented in this Report provide an opportunity for further
discussions with the community in relation to the future of Airport West.
We are encouraging anyone who lives, works, visits, You can also provide a more detailed submission by
owns land or has an interest in Airport West to provide email or post.
feedback on the key directions and preferred options
Submit your feedback by Monday, 18 December by:
explored in this Report. Your experience, ideas and input
are an important part of developing the revised structure Email: airportwestsp@mvcc.vic.gov.au
plan for the activity centre. Post: Strategic Planning unit
Included with this Report is a survey that you can Moonee Valley City Council
complete and send back to us using the enclosed PO Box 126
replied paid envelope, or you can fill it in online at Moonee Ponds VIC 3039
mvcc.vic.gov.au/airportwestsp.

What Happens Next: Drop-in sessions Greek and Italian

All feedback received from the
Meet one-on-one with our drop-in sessions
officers to find out more and
community and stakeholders Interpreters will be on hand to
discuss the Report.
will be considered, and will help assist with any questions you
inform the preparation of the When: Tuesday, 28 November, have for our officers.
Draft Airport West Structure 5pm-7pm
Greek: Thursday, 23 November,
Plan, due to be available for Saturday, 9 December, 10.30am-11.30am
consultation and community 10.30am-12.30pm
Italian: Wednesday,
feedback early 2018. Where: Ratcliff Community Hall 29 November,
1A South Road, 11am-12 noon
Airport West
Where: Ratcliff Community Hall
1A South Road,
Airport West

Airport West Activity Centre Structure Plan Review 23

Survey
Airport West Activity Centre Structure Plan Review
Key Directions and Preferred Options Report Survey
We are now inviting feedback on the key directions and preferred options
raised in the Report to ensure that we haven’t missed anything.
Your responses to this survey are completely anonymous and will be
presented in group form alongside the responses of other people who
participate. To see our privacy policy please go to
mvcc.vic.gov.au/surveyprivacy

Instructions
To complete this survey, please tick the box for the answer or answers
that are relevant to you and write in your answers where required.
Please select only one answer per question unless otherwise instructed.
When writing in comments, please write neatly and clearly so our
analysts can read it. Please also include plenty of information so that
we can understand the context.

Please return completed survey by 18 December 2017

using the reply paid envelope enclosed, or:
• By undertaking the survey online at mvcc.vic.gov.au/airportwestsp
• In person at the Moonee Valley Civic Centre,
9 Kellaway Avenue, Moonee Ponds
• By mail to Strategic Planning Unit, Moonee Valley City Council,
PO Box 126, Moonee Ponds VIC 3039

National Relay Service 13 36 77 or relayservice.gov.au

Moonee Valley City Council

9 Kellaway Avenue | PO Box 126 Moonee Ponds VIC 3039
Telephone 03 9243 8888 | Facsimile 03 9377 2100
Email council@mvcc.vic.gov.au | Website mvcc.vic.gov.au
Q1 Which of the following best describes your connection with Airport West?
Please select all that apply

Live Own commercial property Study

Work Go shopping Other (please specify)
Own a business Eat out at cafés / restaurants
Own residential property Participate in sport or exercise

Q2 If you don’t live in Airport West, in which suburb do you live?

Aberfeldie Essendon West Strathmore
Ascot Vale Flemington Strathmore Heights
Avondale Heights Keilor East Travancore
Essendon Moonee Ponds Other (please specify below)
Essendon North Niddrie
This survey will run through some specific questions for each of the Key Themes and Precincts to
help us understand the opinions of the community. At Q17 there is space for you to add any
further thoughts and comments you may have that are specific to each theme.

Land Use and Activity

Q3 Do you like the ideas to encourage more housing in certain parts of the area to
cater for the needs of different households?
Yes Needs improvement
If you answered “needs improvement”, please tell us how in a few words:

Q4 What kinds of community and health services would you like to be able to
use when you visit the Core Retail Precinct of Airport West?

Built Form and Urban Design

Q5 Do you like the idea of introducing well-designed new buildings along
Matthews Avenue to act as local landmarks and support more activity
within the heart of the centre?
Yes Needs improvement
If you answered “needs improvement”, please tell us how in a few words:
Open Space and Public Realm r n
Rin
g
Ro
ad

Me
te
es

lro
W

eDs
riv
ive

e
Dr

Q6 What parts of the Activity Centre

eld
stfi Dromana
Av
We
Westfield
Shopping Centre

should be the focus of improved

Rodd Rd W
irr

Louis St
aw
ay
Rd
Webb Rd

outdoor space, shade or seating to

Moore Rd

Tullamarine Freeway
Cope St
Marshall Rd

provide places for people to meet Victory Rd

Louis St
Halsey Rd

and relax? Parer Rd

Ave

Ave
McIntosh

McNamara
Please indicate streets and locations if we
St

Matthews
ine
Hansen and

Sp
Etzel Reserve Hawker St

en
Gre
haven’t included them on the adjacent map. King St

Fraser St
Altna Av
St Cristopher’s
Primary Hood St

Bowes Ave
School English St

El Reno Cres
Roberts Rd York Rd

Earl St

El Reno Cres Green St

AJ Davis Hart St
Reserve Essendon Keilor College
Niddrie Campus

Niddrie
Primary School

Movement and Access

Q7 Do you agree with the aim of reducing the number of cars in the centre?
Yes No
Q8 If you agree, do you like the initiatives that have been identified to better
accommodate and encourage people to walk, cycle or take public transport?
Yes Needs improvement
If you answered “needs improvement”, please tell us how in a few words:

Q9 Would you be more inclined to walk and cycle in and through the Activity
Centre if bicycle lanes are provided, footpaths widened, streetscapes improved,
including street plantings and large trees, in place of some on-street parking in
certain locations?
Yes No

Technology and Enterprise Precinct

Q10 Do you support the initiative to locate higher scale buildings along Matthews
Avenue to compliment those in Essendon Fields, and to undertake boulevard
streetscaping works along Matthews Avenue?
Yes Needs improvement
If you answered “needs improvement”, please tell us how in a few words:
 ay
Rd

L
Webb Rd

Moore Rd
Q11 Do you support the rezoning of land

Tullamarine Freeway
to the west of the Green Spine/Louis Street

Cope St
Marshall Rd

and south of Earl Street to Mixed Use Victory Rd

to provide a transition to residential areas?

Louis St
Halsey Rd
Yes No TECHNOLOGY &
ENTERPRISE
Parer Rd
PRECINCT

a Ave

Ave
Core Retail Precinct
McIntosh
St

McNamar

Matthews
e
p in
nS
Hawker St

Q12 Would you be more inclined to visit and spend

ee
Gr
more time in the Core Retail Precinct based King St

on the key directions?

Fraser St
Yes No Altna Av

Q13 Have we missed anything? Hood St

e
English St

Bowes Av
es
York Rd
Roberts Rd

El Reno Cr
Earl St

El Reno Cr Green St
es

Hart St

LEGEND

McNamara Avenue Precinct Precinct Boundary Buildings up to 4 storeys Active Frontages

Property Boundaries Buildings up to 3-6 storeys Links to Essendon Fields

Q14 Would you like to see the McNamara Avenue Neighbourhood Centre expanded
Public Open Space Transition to Mixed UseKey Corner Site
Boulevard Planting Preferred Location for Office Development
- offering a greater range of shops, services and
Street Greening Priority
housing choices?
Tram Line
Gateway/featre landscape

Tram Stop

Yes No
0 500
Q15 Do you support the initiative to rezone parts of the McNamara Avenue Precinct
to achieve this?
Yes No

Supporting Residential Precinct

Q16 Do you feel the key directions for the Supporting Residential Precincts will
ensure these areas continue to be great places to live?
Yes Needs improvement
If you answered “needs improvement”, please tell us how in a few words:
Q17 Further Feedback
If you have any other feedback you would like to provide, please select the item
you would like to provide feedback on and then provide your comments.
Land Use and Activity Technology & Enterprise Precinct
Built Form & Urban Design Core Retail Precinct
Open Space & Public Realm McNamara Avenue Precinct
Movement and Access Supporting Residential Precinct

Demographics
The next few questions will help us group your responses with other people in a meaningful way. We will not
use this information to identify you, in accordance with our privacy policy (mvcc.vic.gov.au/surveyprivacy).
Q18 Please record your gender identity
Male Female Non-binary
Q19 What is your age?
We ask this so that we can group your responses with other people in a variety of different are ranges.

Q20 What is the main language you speak at home?
English Italian Greek Other:
Knowing the address of your residential/ business property in Airport West can help us a great deal with
adding context to your comments. You do not have to provide this but if you do it will assist us greatly
with the research analysis. Your address will not appear in any public reporting and will only be used
internally by Council for the purpose of analysing the research, in accordance with privacy law.
If you live/own residential property in Airport West
Please provide the residential street address of the property you live in or own (investment) in
Airport West.

If you own a business/commercial or industrial property in Airport West

Please provide the street address of your business or the commercial/ industrial property you
own in Airport West.