Ranjani PDF

A STUDY ON PRESENT AND FUTURE SCENERIO OF
E-COMMERCE BUSINESS IN NAMAKKAL WITH

SPECIAL REFERENCE TO YOUNG GENERATION
A PROJECT REPORT
Submitted by
RANJANI V (17501039)
in the partial fulfilment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
PAAVAI ENGINEERING COLLEGE, NAMAKKAL
(AUTONOMOUS)
MAY 2019
ii
PAAVAI ENGINEERING COLLEGE, NAMAKKAL
(AUTONOMOUS)
BONAFIDE CERTIFICATE
Certified that this project report titled“ A STUDY ON PRESENT AND
FUTURE SCNERIO OF E-COMMERRCE BUSINESS IN NAMAKKAL

WITH SPSECIAL REFERENCE TO YOUNG GENERATION is the bona fide
work of RANJANI V(17501039) who have carried out the research under my supervision.
HEAD OF THE DEPARTMENT SUPERVISOR
Department of MBA Department of MBA
Paavai Engineering College, Paavai Engineering College,
Namakkal – 637018 Namakkal - 637018
Submitted for the End Semester Examinations held on …………………………………….
INTERNAL EXAMINER EXTERNALEXAMINER

iii
DECLARATION
I Ranjani V hereby declare that the project report titled “ A STUDY ON
PRESENT AND FUTURE SCENERIO OF E-COMERCE BUSINESS IN
NAMAKKAL WITH SPECIAL REFERENCE TO YOUNG
GENERATION” done by me under the guidance of Dr. R.N. Padma is
submitted in partial fulfilment of the requirements for the award of Master of
Business Administration. Certified further that, to the best of my knowledge, the
work reported herein does not form part of any other project report or dissertation
on the basis of which a degree or award was conferred on an earlier occasion on
this or any other candidate.
DATE :
PLACE : SIGNATURE OF THE CANDIDATE

iv
ACKNOWLEDGEMENT
A great deal of arduous work and effort has been spent in implementing this project
work. Several special people have guided us and have contributed significantly to this work and
so this becomes obligatory to record our thanks to them.
I express my profound gratitude to our honourable Chairman, Shri.

CA.N.V.NATARAJAN, B.com., F.C.A and also to our Cprrespondent, Smt. MANGAI
NATARAJAN, M.Sc., for providing all necessary facilities for the successful completion of
my project.
I wish to express my sincere thanks to our repected Director-Administration,

Dr.K.K.RAMASAMY, M.E., Ph.D., for all the blessing and help provided during the period
of project work.
I would like to thank our respected Principal, Dr.M.PREMKUMAR, M.E., Ph.D., for
allowing us to this project and providing required time to complete the same.
I wish to express my sincere gratitude to Dr.R.N.PADMA, B.Sc., MBA., M.Phil.,

Ph.D., Head of the Department, for the able guidance and useful suggestions, which helped
me for completing project work in time.
I express my sincere thanks to Dr.R.N.PADMA, B.Sc., MBA., M.Phil., Ph.D., Project

Coordinator for the useful suggestions, which helped me for completing the project work in
time.
I would like to extend my sincere thanks to all our department staff members and my
parents for their advice and encouragement to do the project work with full interest an
enthusiasm.
v
PAAVAI ENGINEERING COLLEGE(AUTONOMOUS),

PACHAL, NAMAKKAL.
MBA Main Project Work
(Batch 2017 – 2019)
Title of the project A study on present and future scenerio of E-
Commerce Business in Namakkal with
special reference to young generation.
Name of the student V.Ranjani
Name of the supervisor Dr. R.N.Padma
ABSTRACT
Internet and its associated info technologies significantly transformed the way
we live our life. It touches every aspect of our life and one of the aspects is our
purchasing habit. This report mainly focus on the present and future scenerio of
e-commerce business in namakkal region among various students. E-commerce
is enjoying the era of growth. This paper deals with introduction of e-commerce,
its definitions, perception of students regarding e-commerce and also the
people’s rating regarding the indian made e-commerce company flipkart. Apart
from this the report discussed the barriers to implement e-commerce entirely in
India. The sample size is 130. The inputs were analysed using tables, charts and
etc to record perception and analyze the data.
vi
TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO.

ABSTRACT v
LIST OF TABLES vii
LIST OF CHARTS ix
I INTRODUCTION
1.1 Introduction of the study 1
1.2 Need of the study 4
1.3 Objectives of the study 4
1.4 Scope of the study 4
1.5 Hypothesis of the study 5
1.6 Limitations of the study 6
1.7 Chapterization of the study 7
II CONCEPTS AND REVIEW
2.1 Review of related literature 8
2.2 Industry profile 11
III RESEARCH METHODOLOGY
3.1 Research design 18
3.2 Survey details 18
3.3 Sampling details 18
3.4 Data collection details 18
3.5 Tools of the study 19
IV DATA ANALYSIS AND INTERPRETATION
4.1 Analysis of the data 21
V RESULT AND DISCUSSION
5.1 Findings 57
5.2 Suggestions 59
5.3 Conclusion 60
Appendices
References
vii
LIST OF TABLES
TABLE NO. CONTENTS PAGE NO.

4.1 Age of the respondents 21
4.2 Gender of the respondents 22
4.3 Educational qualification of the respondents 23
4.4 Frequency of shopping in e-commerce 24
4.5 Purpose of using e-commerce 25
4.6 Most preferred e-commerce 26
4.7 Frequency of using e-commerce website for getting 27
information before shopping at a physical store
4.8 The product variety that you generally prefer buying 28
online
4.9 Safety in online shopiing 29
4.10 Payment method 30
4.11 Method of choosing e-commerce site 31`
4.12 In terms of pricing, with which online shopping site 32
you are satisfied
4.13 Suggesstion of e-commerce sites to others 33
4.14 Occasions of purchasing in a e-commerce 34
4.15 Problems faced while doing online shopping 35
4.16 Opinion about the promotional activities impact the 36
purchasing decision
4.17 Opinion about product quality of flipkart 37
4.18 Opinion about range of products of flipkart 38
4.19 Opinion about offer schemes of flipkart 39
4.20 Opinion about payment method of flipkart 40
4.21 Opinion about return policy of flipkart 41
4.22 Opinion about application of e-commerce has 42
increased over the years
viii
4.23 Opinion about e-commerce as commercial means has 43

its advantages over the traditional commercial
methods
4.24 Opinion about e-commerce can provide an 44
alternative channel by eliminating middleman
4.25 Most prominent domain in e-commerce 45
4.26 Helpfulness of e-commerce to the customer 46
4.27 Most important criterion when you buy online 47
4.28 Challenges to implement e-commerce 48
4.29 Measure for promotion of e-commerce 49
4.30 The future of e-commerce in India 50
4.31 Relationship between gender and opinion regarding 51
the application of e-commerce has increased over the
years
4.32 Relationship between educational qualification and 52
opinion about what is the future of e-commerce in
India
opinion about promotion activities impact the
purchase
opinion about e-commerce can provide an alternative
marketing channel by eliminating middleman
4.35 Variation among age and opinion about most 55
prominent domain in e-business
4.36 Variation among frequency of purchasing and 56
opinion about e-commerce as commercial means has
methods
ix
LIST OF CHARTS
TABLE NO. CONTENTS PAGE NO.

4.A Age of the respondents 21
4.B Gender of the respondents 22
4.C Educational qualification of the respondents 23
4.D Frequency of shopping in e-commerce 24
4.E Purpose of using e-commerce 25
4.F Most preferred e-commerce 26
4.G Frequency of using e-commerce website for getting 27
information before shopping at a physical store
4.H The product variety that you generally prefer buying 28
online
4.I Safety in online shopiing 29
4.J Payment method 30
4.K Method of choosing e-commerce site 31`
4.L In terms of pricing, with which online shopping site 32
you are satisfied
4.M Suggesstion of e-commerce sites to others 33
4.N Occasions of purchasing in a e-commerce 34
4.O Problems faced while doing online shopping 35
4.P Opinion about the promotional activities impact the 36
purchasing decision
4.Q Opinion about product quality of flipkart 37
4.R Opinion about range of products of flipkart 38
4.S Opinion about offer schemes of flipkart 39
4.T Opinion about payment method of flipkart 40
4.U Opinion about return policy of flipkart 41
4.V Opinion about application of e-commerce has 42
increased over the years
x
4.W Opinion about e-commerce as commercial means has 43

methods
4.X Opinion about e-commerce can provide an 44
alternative channel by eliminating middleman
4.Y Most prominent domain in e-commerce 45
4.Z Helpfulness of e-commerce to the customer 46
4.AA Most important criterion when you buy online 47
4.AB Challenges to implement e-commerce 48
4.AC Measure for promotion of e-commerce 49
4.AD The future of e-commerce in India 50
1
CHAPTER I
INTRODUCTION
1.1 Introduction of the study
E-commerce
E-commerce stands for electronic commerce. It means dealing in goods & services through
the electronic media & internet. The rapid growth of e-commerce in India is being driven by
greater customer choice & improved convenience with the help of internet the vendor or
merchant who sells products or services directly to the customer from the portal using a
shopping basket system or digital cart & allows payment trough debit card, credit card or
electronic fund transfer payments. In the present scenario e-commerce market & its space is
increasing in demand as well as an impressive display or range of a particular type of
services. E-commerce is already appearing in all areas of business, customer services, new
product development & design. E-commerce business is growing in India because of wide
range of product with minimum price wide range of suppliers & customers internet. In this
modern era every business units want to join online business because increasing ratio of
internet users in India. E-commerce in India is still in growing stage but it offers considerable
opportunity.
The buying & selling of products & services by businesses & customers through on
electronic medium, without using any paper documents. E-commerce is widely considered
the buying & selling of products over the internet, but any transaction that is completed
solely through electronic measures can be considered e-commerce. E-commerce is
subdivided into three- categories: business to business or B 2 B (Cisco),business to consumer
or B 2 C (Amazon) & Consumer to consumer C 2 C (eBay).
E-commerce in India
India has an internet users base of about 475 million as of July 2018, about 40% of the
population. Despite being the second-largest user base in world, only behind China (650
million, 48% of population), the penetration of e-commerce is low compared to markets like
2
the United States (266 million, 84%), or France (54 M, 81%), but is growing at an
unprecedented rate, adding around 6 million new entrants every month. The industry
consensus is that growth is at an inflection point. In India, cash on delivery is the most
preferred payment method, accumulating 75% of the e-retail activities. Demand for
international consumer products (including long-tail items) is growing much faster than in-
country supply from authorised distributors and e-commerce offerings. As of 2017, the
largest e-commerce companies in India are Amazon, Flipkart, Ebay, Paytm, and Snapdeal.
Market size and growth
India's e-commerce market was worth about $3.8 billion in 2009, it went up to $12.6 billion
in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 70% of India's
ecommerce market is travel related. According to Google India, there were 35 million online
shoppers in India in 2014 Quarter 1 and is expected to cross 100 million mark by end of year
2016. Compound Annual Growth Rate (CAGR) vis-à-vis a global growth rate of 8–10%.
Electronics and Apparel are the biggest categories in terms of sales.
Key drivers in Indian e-commerce
 Large percentage of population subscribed to broadband Internet, burgeoning 3G

internet users, and a recent introduction of 4G across the country.
 Explosive growth of Smartphone users, soon to be world's second largest
Smartphone user base.
 Rising standards of living as result of fast decline in poverty rate.
 Availability of much wider product range (including long tail and Direct Imports)
compared to what is
 available at brick and mortar retailers.
 Competitive prices compared to brick and mortar retail driven by disintermediation
and reduced inventory and real estate costs.
 Increased usage of online classified sites, with more consumers buying and selling
second-hand goods.
 Evolution of Million-Dollar startups like Jabong.com, Saavn, Makemytrip,
Bookmyshow, Zomato Flipkart, Snapdeal Etc.
3
India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn
by 2016 and $850 Bn by 2020, – estimated CAGR of 10%. According to Forrester, the e-
commerce market in India is set to grow the fastest within the Asia-Pacific Region at a
Compound Annual Growth Rate of over 57% between 2012–16. As per "India Goes Digital",
a report by Avendus Capital, a leading Indian Investment Bank specializing in digital media
and technology sector, the Indian e-commerce market is estimated at Rs 28,500 Crore ($6.3
billion) for the year 2011. Online travel constitutes a sizable portion (87%) of this market
today. Online travel market in India is expected to grow at a rate of 22% over the next 4
years and reach Rs 54,800 Crore ($12.2 billion) in size by 2015. Indian e-tailing industry is
estimated at Rs 3,600 crore (US$800 mn) in 2011 and estimated to grow to Rs 53,000 Crore
($11.8 billion) in 2015. Overall e-commerce market is expected to reach Rs 1,07,800 crores
(US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally.
Another big segment in e-commerce is mobile/Direct To Home recharge (DTH) with nearly
1 million transactions daily by operator websites. New sector in e-commerce is online
medicine. Company like Reckwing-India, Buyonkart, Health kart already selling
complementary and alternative medicine whereas Net Med has started selling prescription
medicine online after raising fund from General Insurance Corporation and Stead view
capital citing there are no dedicated online pharmacy laws in India and it is permissible to
sell prescription medicine online with a legitimate license.
Cash on Delivery rules in India :

The Indian market is yet not comfortable to adopt payments through credit or debit cards.
Cash-on-delivery (CoD) accounts for up to 60 per cent of transactions, according to Internet
and Mobile Association of India and audit firm KPMG. Overdependence on cash-on-
delivery mode of payment remains worrisome as the transactions add about 3 per cent
additional costs. Also, the additional processes required for cash-on-delivery orders, longer
payment cycle, higher instances of returns and associated costs are hurting margins.
4
Mobile Application
Brands have taken the mobile advertising route and are gradually picking up. Online retailers
have realized the potential increase of online shoppers through their mobile phones in future.
And as consumers grow more comfortable with using mobile devices for browsing and
shopping, they are now more open to getting messages from brands via their mobiles.
Businesses are implementing strategies for integrating mobile into their marketing
campaigns and before they do that, they will have to make efforts to optimize legacy
websites for mobile in order to improve customer experience. This is where responsive
design will come into play. Fixing the mobile clicks is imperative as an unresponsive design
may lead to the customer abandoning the site in a few seconds causing a low conversion rate
and poor return on investments.
1.2 Need of the study :

Nowadays e-commerce business are facing more competition in e-commerce industry. Good
promotional strategy increase the visiting of more customers in to the e-commerce site and
increase the site’s goodwill among customers, and price also plays major factor to use the
customer giving preference and selection of the online store. This study is going to analyse
the present and future view of e-commerce business.
1.3 Objective of the study :

 To analyse the present trends & opportunities of E-Commerce.
 To find out the growth factors of E-Commerce.
 To examine the barriers of E-Commerce.
 To evaluate the future demand for E-Commerce business.
1.4 Scope of the study :

In the current Information Technology scenario various organizations and companies
all over the world are relying heavily on access to information in the electronic medium.
The internet is the major source of information in knowledge based societies. The last
decade in India has witnessed a major Information Technology revolution. An
5
example growing use of Internet in a very short span of time the use of computers at offices
and homes has become a reality. E-commerce has helped the banking, financial
institutions and industry to automate their business process and minimize the
transactional days. In the industrial and banking the performance is measured in terms of
processing speed and customer satisfaction with the application of computer it has become
possible to clear the recurring dues like payment for electricity bills, telephone
bill, shopping bill by instructing the bank for payments from customers account online
fund transfer from one account to another in the bank has also become possible in the banks
Credit card, Debit card, ATM, E-cash, E-cheque it has become possible for customers
to made a payment or to withdraw cash from the bank round the hour.
1.5 HYPOTHESIS OF THE STUDY
Hypothesis 1:
H0: There is no relationship between gender of the respondents and opinion regarding the
application of E-Commerce has increased over the years.
H1: There is a relationship between gender of the respondents and opinion regarding the
application of E-Commerce has increased over the years.
Hypothesis 2:
H0: There is no relationship between educational qualification and opinion regarding what
is the future of e-commerce.
H1: There is a relationship between educational qualification and opinion regarding what is
the future of e-commerce.
Hypothesis 3:
H0: There is no relationship between educational qualification and opinion regarding

promotion activities impact the purchasing decision.
6
H1: There is a relationship between educational qualification and opinion regarding

promotion activities impact the purchasing decision.
Hypothesis 4:
H0 : There is no relationship between educational qualification and opinion regarding E-

Commerce can provide an alternative marketing channel by eliminating middleman.
H1: There is a relationship between educational qualification and opinion regarding E-

Commerce can provide an alternative marketing channel by eliminating middleman.
Hypothesis 5:
H0: There is no variation between age and opinion regarding most prominent domain in E-
business
H1: There is variation between age and opinion regarding most prominent domain in E-
business
Hypothesis 6:
H0: There is no variation between frequency of purchasing and opinion regarding E-

commerce as commercial means has its advantages over the traditional commercial methods.
H1: There is variation between frequency of purchasing and opinion regarding E-commerce
as commercial means has its advantages over the traditional commercial methods.
1.6 Limitation of the study:
It is not possible for any market study to make it accurate due to many hurdles in the
collection and computation of data. Some limitations of the study are listed below
 The sampling frame to conduct the study has been restricted to area near namakkal
region.
 Respondents show reluctance towards giving correct information.
7
 Findings of the study are based on the assumption that respondents have disclosed
in the questionnaire.
 Time was a major constraint.
1.7 Chapterization
This study has been presented in five chapters.
CHAPTER - I
This chapter deals with Introduction of the study, about the study, Importance of the
study and Chapterization.
CHAPTER - II
This chapter deals with the Concept and review.
CHAPTER – III
This chapter deals with the Research Methodology.
CHAPTER – IV
This chapter provides the Data Analysis and Interpretation.
CHAPTER - V
This chapter gives a summary of Findings, Suggestions and Conclusion

8
CHAPTER II
CONCEPTS AND REVIEW
2.1 Review of Literature :
Arvind Panagariya (2000) reported that access to e-commerce, which in the WTO
pariance often means access to e-exports, has two components that must be distinguished
sharply. Access to Internet services and access to services that can be traded
electronically. The former deals with to access to internet infrastructure while the latter
relates to specific commitments in electronically tradable services. E-commerce offers
unprecedented opportunities to both developing and developed countries. In the short
run, the gain are likely to be concentrated in developed countries have more to benefit.
This is because, in the short run, developing countries lack the infrastructure necessary
to take full advantage of internet. For many countries, especially developing ones in
these countries, most consumers do not have computers or internet access. A likely
scenario, therefore, is one in which a handful of independent entrepreneurs will receive
the product by Internet, convert it into physical form such as CDs and sell the latter to
consumers. Buy in the long run. They can Leapfrog, skipping some of the stages in the
development of Information Technology through which developed countries have had to
pass.
Elizabeth Goldmith and Sue L.T McGregor (2000) analysed the impact of e-
commerce on consumers, public policy, business and education. A discussion of public
policy initiaticves, research questions and ideas for future research are given.
Diana Oblinger (2001) reported that one is that education and continuous learning have
become so vital in all societies that the demands for distance and open learing will
increase, As the availability of the internet expands as computing devices become more
affordable and a energy requirments and form factors shrink, e-learning will become
more popular.
In addition to the importance of life long learning, distance education and e-learning will
grow in popularity because convenience and flexibility are more important decision
criteria than ever before. E-learning will become widely accepted because exposure to
the Internet and e-learning often begins in the primary grades, thus making more students
9
familiar and comfortable with online learning. In fact, for many countries, distance
education has been the most viable solution for providing education to hundreds of
thousands of students.
Jackie Gilbert Bette Ann Stead (2001) reviewed the incredible growth of electronic
commerce (e-commerce) and presented ethical issues that havce emerged. Security
concerns, spamming, websites that do not carry an “advertising” label, cyber squatters,
online marketing to children, conflicts of interest, manufactures competing with
intermediaries online and “dinosorus” were discussed.
Patric Barwise(2001) Reported that probability 99% of e-commerce today is done using
PCs either desktops or Laptops. For B2B e-commerce this is unlikely to change for B2C
e-commerce however, things will be more complex, there will be wider range of relevant
media including interactive digital TV and a range of mobile and wireless service there
will be huge difference between consumers ownership of equipment and access
technology. Some will have broadband access and others have no digital communication
at all.
Andrew D. Mitchell (2001) examined the key issues that electronic commerce poses for
Globhal trade, using as a starting point the General Agreement on trade in
services(GATS), the World Trade Organization(WTO) agreement most relevant to e-
commerce.
Nir B. Kshetri (2001) This paper attempts to identified and synthesized the available
evidence on predictors of magnitude, global distribution and forms of e-commerce. The
analysis indicated that the twin forces of globalization and major revolutions in ICT are
fueling the rapid growth of global e-commerce.
Prithviraj Dasgupta and Kasturi Sengupta (2002) Reported that the recent growth of
Internet Infrastructure and Introduction of economic reforms in the Insurance sector have
opened up the monopolistic Indian Insurance market to competition from foreign
alliances.
Although the focus of e-commerce has been mainly on business to consumer (B2C)
applications the emphasis is now shifting towards business to business (B2B)
applications. The Insurance Industry provides an appropriate model that combines both
B2C and B2B applications
10
James Christopher (2004) examined all the best elements of e-commerce does not
gurantee consumers will visit or remain loyal. But looking at what they want and their
satisfaction levels of other well established e-tailors such as Amazon and eBay Who have
already invested significant resources to understand what consumers needs, wants and
desires. Perhaps it would be useful to emulate these established pure players since they
have been and continue to be highly successful as retain high marks for customer
satisfaction.
Werther H abd Ricci F(2004) reported that e-commerce in travel and tourism industries
are continuously increasing despite of tough economic problems. This industry is
adopting application of B2B and B2C. This industry has changed the ways of do business
for traditional ways to modern way i.e. e-commerce via web and other online transaction
software. Web is changing the behavior of consumers are well as they are becoming less
loyal, take less time for choosing and consuming the tourism products. As this industry
is service oriented business industry, companies are implementing various new
techniques to satisfy consumer needs and providing information to them through web
and different value generating strategies like value extraction, value capture, value
addition value creation. Travel and tourism is information based service oriented
business and the product is termed as “confidence good’ and prior comprehensive
assessment of quality is impossible however due to uses of e-commerce feedbacks from
consumers can be obtained in short span of time and this services can be enhanced
accordingly. Due to adoption of e-commerce in travel and tourism industry consumers
are becoming more powerful players as they can choose their destination and sited in few
minutes whereas travel agents, travel websites see diminishing power in sales however
they are.
11
2.2 INDUSTRY PROFILE

E-Commerce in India
India's e-commerce market was worth about $3.9 billion in 2009, it went up
to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion.
About 79% of India's e-commerce market is travel related. According to Google India,
there were 35 million online shoppers in India in 2014 Q1 and was expected to cross 100
million mark by end of year 2016. CAGR vis-à-vis a global growth rate of 8–10%.
Electronics and Apparel are the biggest categories in terms of sales.
According to a study conducted by the Internet and Mobile Association of India

the e-commerce sector is estimated to reach Rs. 211,005 crore by December 2016. The
study also stated that online travel accounts for 61% of the e-commerce market.
According to Google India Research, by 2021 India is expected to generate $100

billion online retail revenue out of which $35 billion will be through fashion e-commerce.
Online apparel sales are set to grow four times in coming years.
India's retail market is estimated at $470 billion in 2011 and is expected to grow
to $675 Bn by 2016 and $850 billion by 2020, – estimated CAGR of 10%. According to
Forrester, the e-commerce market in India is set to grow the fastest within the Asia-
Pacific Region at a CAGR of over 57% between2012–16.
As per "India Goes Digital", a report by Avendus Capital, the Indian e-commerce
market is estimated at Rs 28,500 Crore ($6.3 billion) for the year 2011. Online travel
constitutes a sizable portion (87%) of this market today. Online travel market in India
had a growth rate of 22% over the next 4 years and reach Rs 54,800 crore ($12.2 billion)
in size by 2015. Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 million)
in 2011 and estimated to grow to Rs 53,000 crore ($11.8 billion) in 2015.
Overall e-commerce market had reached Rs 1,07,800 crores (US$24 billion) by

the year 2015 with both online travel and e-tailing contributing equally. Another big
segment in e-commerce is mobile/DTH recharge with nearly 1 million transactions daily
by operator websites.
12
A new sector in e-commerce is online medicine, selling complementary and

alternative medicine or prescription medicine online. There are no dedicated online
pharmacy laws in India and it is permissible to sell prescription medicine online with a
legitimate license.
Online sales of luxury products like jewellery also increased over the years. Most
of the retail brands have also started entering into the market and they expect at least 20%
sales through online in next 2–3 years.
Market leaders in E-Commerce

Flipkart
Flipkart is the first the e-commerce platform founded in India. Flipkart was initiated by
two software engineers – Sachin Bansal and Binny Bansal. Incidentally, both of them
were working for American e-commerce giant Amazon, when the idea struck to build
something similar in India. Thus in 2007, both the Bansals, who are in fact not related,
decided to begin by selling books online.
From 2007 up until today, the company’s graph has only been scaling upwards. They
have now expanded to other areas like electronics, fashion, beauty, and have turned from
a small online bookstore to a giant commercial platform. So much so, that they have now
become Amazon’s biggest competitor in India.
The company initially began with INR 4 lakh as funding capital in 2007. In 2009, Accel
India, a venture capital firm pitched in with USD 1 million, and Tiger Global
Management came in with USD 10 million. The company’s evaluation hit an impressive
USD 50 million in its first two years.
By 2011, Tiger Global raised another 20 million and the Flipkart’s valuation hit USD 1
billion. In 2012, Flipkart officially became a unicorn startup. At this point, South African
Tech company Nasper led a funding round by pitching in USD 150 million.
In 2013, by adding existing investors and additional ones like Morgan Stanley, Sofina,
Vulcan Capital and Dragoneer, the company raised USD 360 million.
13
By 2014, DST Global came in with an investment of 210 million. But the highlight of
this year was when the company made history by receiving a total fund of USD 1 billion
from existing and new backers. This shot up the evaluation of the company to USD 7
billion dollars. However, they were not done for the year. Hedge funds like Greenoaks,
Steadview Capital raised another USD 700 million and the evaluation raised again to
USD 11 billion.
2018 was a big year as Walmart played a big card in their merger with Flipkart.
According to reports, the American retailer confirmed its largest investment yet into
Flipkart. It will pour in a whopping USD 16 billion into the company for a 77% share in
the online retailer. Flipkart grew year by year not only through its major funding deals
but also through strategic acquisitions.
A major trigger for a lot of Flipkart’s takeovers was the entry of Amazon in the Indian
market. Amongst the many companies it has taken over, some are- Myntra, LetsBuy, and
Jabong.com. eBay India would also be Flipkart’s subsidiary. The unicorn has also made
multiple collateral deals with other companies like Asus, Motorola, Swiggy, and
Walmart to venture into markets (like food-delivery and groceries) that it seeks to grow
in.
Flipkart has also introduced in-house branches like DigFLip, Citron, SmartBuy, and
MarQ, which tackle areas like smartphones, electronic accessories, and large appliances.
Flipkart is significantly dominant in the sale of apparel (a position that was bolstered by
its acquisitions of Myntra and Jabong.com), and was described as being "neck and neck"
with Amazon in the sale of electronics and mobile phones, Flipkart also owns PhonePe,
a mobile payments service based on the Unified Payments Interface (UPI). In August
2018, U.S.-based retail chain Walmart acquired a 77% controlling stake in Flipkart
for US$ 16 billion, valuing it at $22 billion.
Amazon
Amazon is the largest e-commerce market place and cloud computing in the world as
measured by revenue and market capitalization. Amazon.com was founded by Jeff
Bzos on July 5, 1994, and started as an online bookstore but later diversified to
sell video downloads/streaming, MP3 downloads/streaming, audiobook
downloads/streaming, software, video games, electronics, apparel, furniture, food, toys,
14
and jewelry. The company also owns a publishing arm, amazon publishing, a film and
television studio, Amazon studios, produces consumer electronics lines including kindle
e readers, Fire tablets, fire TV, and Echo devices, and is the world's largest provider
of cloud infrastructure services (IaaS and PaaS) through its AWS subsidiary. Amazon
has separate retail websites for some countries and also offers international shipping of
some of its products to certain other countries. 100 million people subscribe to Amazon
Prime.
Amazon is the largest internet company by revenue in the world and the second largest
employer in the United States. In 2015, Amazon surpassed Walmart as the most valuable
retailer in the United States by market capitalization. In 2017, Amazon acquired whole
foods market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-
mortar retailer. The acquisition was interpreted by some as a direct attempt to challenge
Walmart's traditional retail stores.
In 1994, Jeff Bezos incorporated Amazon. In May 1997, the organization went public.
The company began selling music and videos in 1998, at which time it began operations
internationally by acquiring online sellers of books in United Kingdom and Germany.
The following year, the organization also sold video games, consumer electronics, home-
improvement items, software, games, and toys in addition to other items.
In 2002, the corporation started Amazon Web Services (AWS), which provided data on
Web site popularity, Internet traffic patterns and other statistics for marketers and
developers. In 2006, the organization grew its AWS portfolio when Elastic Compute
Cloud(EC2), which rents computer processing power as well as Simple Storage
Service (S3), that rents data storage via the Internet, were made available. That same
year, the company started Fulfillment by Amazon which managed the inventory of
individuals and small companies selling their belongings through the company internet
site. In 2012, Amazon bought Kiva Systems to automate its inventory-management
business, purchasing Whole Foods Market supermarket chain five years later in 2017.
eBay
eBay Inc. is an American multinational e-commerce corporation based in San Jose,
California that facilitates consumer-to-consumer and business-to-consumer sales through
its website. eBay was founded by Pierre Omidyar in the autumn of 1995, and became a
15
notable success story of the dot-com bubble. eBay is a multibillion-dollar business with
operations in about 30 countries, as of 2011. The company manages the eBay website,
an online auction and shopping website in which people and businesses buy and sell a
wide variety of goods and services worldwide. The website is free to use for buyers, but
sellers are charged fees for listing items after a limited number of free listings, and again
when those items are sold. In addition to eBay's original auction-style sales, the website
has evolved and expanded to include: instant "Buy It Now" shopping; shopping
by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which
was shut down in 2017); online classified advertisements (via Kijiji, or eBay Classifieds);
online event ticket trading (via StubHub); and other services. eBay previously offered
online money transfers as part of its services (via PayPal, which was a wholly owned
subsidiary of eBay from 2002 to 2015).
Club Factory
Club Factory is a fashion, beauty and lifestyle-commerce store headquartered

in Hangzhou, Zhejiang, China. It was created by Jiayun Data Technology, a Chinese
company, in the year 2014. Club Factory, a Chinese e-commerce marketplace that is
making waves in India. In the 18 months or so that the platform has started selling in
India, it claims to have signed up 40 million users in India (perspective: Flipkart has over
100 million registered users in its 10 years of operations).
Club Factory was first launched in 2014 by Aaron Jialun Li and Vincent Lou, both who
are graduates of the Stanford University, California. According to the makers, the Club
Factory software uses proprietary AI-algorithm and knowledge graph to compare prices
from multiple manufacturers.
Club Factory has positioned its market in places like India, Europe, United
States, Southeast Asia and the Middle East. India became the leading market for Club
Factory accounting for nearly 40 million users out of its 70 million users globally.In
India, Club Factory owes its growth in the market to its consumers. The Times of
India described the Indian consumers as "discount hunters"who opt for Chinese online
retailers due to their cheaper price.
16
In 2018, the electronic commerce platform raised $100 million in a series C or venture
round of funding from existing investors like IDG Capital, Kunlun Capital
and Bertelsmann Asia Investment (BAI).
Club Factory’s offerings check three boxes: unbranded, trendy and cheap. It keeps it that
way by having 200,000 suppliers on its platform looking to churn their inventory.
Founded by Lou, a Stanford graduate and a former Facebook employee, Club Factory
started as Hangzhou-headquartered Baokuanyi, a software as a service (SaaS) data
intelligence platform to help suppliers make decisions based on factory and inventory
data in China.
Lou met his co-founder Aaron Li at Stanford University where they worked together on
an artificial intelligence-powered solution to help World Health Organisation optimize
costs of medical devices. They used AI techniques to model medical knowledge and help
develop ICD 11 (World Health Organization’s official medical knowledge graph) and
got attention in top academic journals and conferences.
Later on, with the opinion that the same solution could be applied to supply chain
management, they started Baokuanyi in December 2014, which soon became one of the
largest data analytics platforms for manufacturers with inventory and stock data of more
than 200,000 factories. The promise: increase margins with a better sense of inventory
data.
With the platform scaling up, in 2016, Lou realised that Club Factory could help suppliers
liquidate inventories by selling directly to customers. Fast forward to today: Club Factory
has honed its supply-chain management system focused on the individual and pairs with
its AI-based algorithm to recommend products to users.
Its app uses proprietary AI technology to compare prices from multiple manufacturers in
real-time to present the customer with the lowest price for a product. It helps that the
platform has the benefit of reduced cost saved on middlemen.
Further, Club Factory’s SaaS offering helps suppliers with insights on production such
as details on products that sell fast and designs that work well with a set of users —
reducing the likelihood and cost of dead inventory. Club Factory did not divulge the cost
saved at the consumer level.
17
The India story

As India progresses towards being Club Factory’s top market in revenues, the company
will focus on localising its product here, says country manager Ashwin Rastogi. It is
already piloting its platform with 1,000 Indian sellers. The strategy is simple that has
worked for it in China. With its focus on the Indian market for the long run, says Rastogi,
the company wants to get a large number of Indian sellers on board to improve unit
economics.
There are Indian tweaks, to be sure. For instance, it offers cash on delivery as a payment
option.
The company is clear that it will be a ‘horizontal player’, not a vertical specialist. Its app
has over a million products listed in eight categories with 10,000 new products added
every day. Though apparel remains the fastest-selling category among its offerings in
India, other categories such as fashion accessories, home decor, kitchen appliances, and
personal electronics are also seeing good traction on the platform, says Rastogi. “The
plan is to establish Club Factory as a mass market brand,” he adds.
Its target markets make for an even bolder strategy: tier 2 and tier 3 Indian cities and
towns – in what could be a threat to second-tier Indian e-commerce players such as Paytm
Mall and ShopClues. The holy grail for Indian e-commerce lies in chasing the next 100
million internet users in such smaller cities and towns, which consulting firm
RedSeer estimates will add some 19 million to India’s online shoppers in 2018.
Club Factory has partnered with five last mile logistics players – two that customers
named are Gati and Delhivery – in India. The company says it already caters to over
26,000 pin codes in India.
18
CHAPTER III
RESEARCH METHODOLOGY
Introduction
Research Methodology is a systematic way to solve a research problem. It includes

various steps that are generally adopted by a researcher in studying the problem along
with the logic behind them. The present study was conducted at young generation
between the age group of 16 to 25 and above in the Namakkal region.
3.1 Research Design
“A Research Design is the arrangement of condition for collection and analysis of data
in a manner that aims to combine relevance to the research purpose with the economy in
procedure”. The research design adopted for the studies is descriptive design. The
researcher has to describe the present situation in order to know the behaviour of the
respondents. Hence descriptive research study is used. Descriptive research can only
report what happened and what is happening.
Sampling
3.2 Survey details
The aggregate elementary units in the survey are referred to as the population. Here it
covers the students in Namakkal Region.
3.3 Sampling details
The sample for this study was choose from Namakkal region. They were selected based
on the convenience of the researcher and here the sample size is 130
Sample design
Convenience sampling technique was adopted to choose the samples.
3.4 Data Collection Details
Primary data
Primary data directly collected from the students in Namakkal District.

19
Secondary data
Secondary data was collected form the articles, websites for the analysis.
3.5 Tools of the study
 Percentage analysis
 Chi-Square
 Correlation
 ANOVA
Percentage Analysis
In case multiple – choice question the respondents were categorized based on the nature
and percentage is calculated for each category. The percentage analysis is the analysis
of ratio of a current value either the result multiplied by 100
Actual Respondents
Percentage of respondent = ----------------------------------------------------- X 100
Total No. of Respondents
Chi-Square Test
The objective of chi-square test is to determine comparison of expected frequency (E)

With the observed frequency (O) to determine where the difference between the two is
greater than which might occur chance.
Condition for Use

 Two set data should be present i.e., observed and expected.
 Data based on sample size.
 Each observed and expected count should be 5 or greater than 5, otherwise Yates
correction to be done
 The difference between rows and columns must represent categorical variable.
If computed value is greater than the tabulated value at a predetermined level of

significance and degree of freedom the hypothesis is rejected. On the other hand if the
20
calculated chi-square value is less than the tabulated value, the hypothesis is rejected the
formulate for chi-square test is Chi-Square analysis is a statistical measure used in the
context on sampling analysis for comparing a variance to a theoretical variance.
Correlation
Correlation is a statistical technique that can show whether and how strongly pairs of
variables are related. For example, height and weight are related; taller people tend to be
heavier than shorter people. The relationship isn't perfect. People of the same height vary
in weight, and you can easily think of two people you know where the shorter one is
heavier than the taller one. Nonetheless, the average weight of people 5'5'' is less than the
average weight of people 5'6'', and their average weight is less than that of people 5'7'',
etc. Correlation can tell you just how much of the variation in peoples' weights is related
to their heights. Although this correlation is fairly obvious your data may contain
unsuspected correlations. You may also suspect there are correlations, but don't know
which are the strongest. An intelligent correlation analysis can lead to a greater
understanding of your data.
ANOVA
A statistical analysis tool that separates the total variability found within a data set into
two components: random and systematic factor. The random factors do not have any
statistical influence on the given data set, while the systematic factors do. The ANOVA
test is used to determine the impact independent variables have on the dependent variable
in a regression analysis. It is also the initial step in identifying factors that are influencing
a given data set. After the ANOVA test is performed, the analysis is able to perform
further analysis on the systematic factors that are statistically contributing to the data
set’s variability.
All the above tools have been calculated using SPSS

21
CHAPTER – IV
DATA ANALYSIS AND INTERPRETATION
TABLE 4.1
AGE OF THE RESPONDENTS
No of
Age respondents Percentage
16-18 15 12
19-21 32 25
22-25 55 42
25 & above 28 22
Total 130 100
INFERENCE:
The above table shows that
 12% of the respondents are between the age of 16-18

 22% of the respondents are above the age of 25
About 42% of the respondents are between the age of 22-25
CHART : 4.A
AGE OF THE RESPONDENTS

45 42
40
No of the respondents
35
30
25
25 22
20
15 12
10
5
0
16-18 19-21 22-25 25 & above
Age
22
TABLE 4.2
GENDER OF THE RESPONDENTS
Gender No of respondents Percentage

Male 58 45
Female 72 55
Total 130 100
INFERENCE
 45% of the respondents are Male.
 55% of the respondents are Female.
About 55% of the respondents are Female.
CHART 4.B
GENDER OF THE RESPONDENTS
60 55
50 45
40
30
20
10
0
Male Female
Gender
23
TABLE 4.3
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
Educational No of
qualification respondents Percentage
Diploma 29 22
Graduate 61 47
Post graduate 38 29
Others 2 2
Total 130 100
INFERENCE
 22% of the respondents are Diploma.

 47% of the respondents are Graduates.
 29% of the respondents are Post Graduates.
 2% of the respondents are Others.
About 47% of the respondents are Graduates.
CHART 4.C
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
50 47
45
40
35
29
30
25 22
20
15
10
5 2
0
Diploma Graduate Post graduate others
Educational qualification
24
TABLE 4.4
FREQUENCY OF SHOPPING THROUGH E-COMMERCE WEBSITES
Particulars No of respondents Percentage

More than once a month 32 25
Once in 1-2 month 47 36
once in 3-6 month 40 31
once in 7-12 month 11 8
Total 130 100
INFERENCE

 25% of the respondents buy More than once in a month.
 36% of the respondents buy Once in 1-2 month.
About 36% of the respondents buy Once in 1-2 month.
CHART 4.D
FREQUENCY OF SHOPPING IN E-COMMERCE
40 36
35
31
30
25
25
20
15
10 8
5
0
More than once a Once in 1-2 month once in 3-6 month once in 7-12 month
month
Period
25
TABLE 4.5
PURPOSE OF USING E-COMMERCE
No of
Particulars respondents Percentage
For personal use 69 53
For educational use 12 9
For both personal & educational
49 38
use
Total 130 100
INFERENCE
 53% of the respondents are using For personal use.

 9% of the respondents are using For educational use.
 38% of the respondents are using For both personal & educational use.
Above 53% of the respondents are using For Personal use.
CHART 4.E
PURPOSE OF USING E-COMMERCE
60
53
50
40 38
30
20
9
10
0
For personal use For educational use For both personal &
educational use
Purpose of using e-commerce
26
TABLE 4.6
MOST PREFRRED E-COMMERCE WEBSITE

Flipkart 28 22
Amazon 69 53
eBay 14 11
Club factory 4 3
Others 15 12
Total 130 100
INFERENCE
 22% of the respondents are preferring Flipkart

 53% of the respondents are preferring Amazon
 11% of the respondents are preferring eBay
 3% of the respondents are preferring Club factory
 12% of the respondents are preferring Others
About 53% of the respondents are preferring Amazon.
CHART 4.F
MOST PREFERFED E-COMMERCE WEBSITE
60
50
40
30
20
10
0
Flipkart Amazon eBay Clubfactory Others
E-Commerce websites
27
TABLE 4.7
FREQUENCY OF USING E-COMMERCE FOR GETTING INFORMATION

BEFORE SHOPPING AT A PHYSICAL STORE
No of the
Always 5 4
Most often 23 18
Often 74 57
Quite rarely 27 21
Rarely 1 1
Total 130 100
INFERRENCE
 4% of the respondents are getting information Always

 18% of the respondents are getting information Most often
 57% of the respondents are getting information Often
 21% of the respondents are getting information Quite rarely
 1% of the respondents are getting information Rarely
About 57% of the respondents are getting information Most often.
CHART 4.G
FREQUENCY OF USING E-COMMERCE FOR GETTING INFORMATION
BEFORE SHOPPING AT A PHYSICAL STORE
60
50
40
30
20
10
0
Always Most often often Quite rarely rarely
Frequency of getting information
28
TABLE 4.8
THE PRODUCT VARIETY THAT GENERALLY PERFER BUYING ONLINE

Clothing 15 12
Personal care products 50 38
Mobiles/tablets 12 9
Books 21 16
Others 32 25
Total 130 100
INFERRENCE
 12% of the respondents are preferring Clothing

 38% of the respondents are preferring Personal care products
 9% of the respondents are preferring Mobiles/Tablets
 16% of the respondents are preferring Books
 25% of the respondents are preferring Other things.
About 38% of the respondents are preferring Personal care products.
CHART 4.H
THE PRODUCT VARIETY THAT GENERALLY PERFER BUYING ONLINE
45
38
40
35
30 25
25
20 16
15 12
9
10
5
0
clothing Personal care Mobiles/tablets books Others
products
Product varieties
29
TABLE 4.9
SAFETY IN ONLINE SHOPPING
No of
Yes 95 73
No 35 27
Total 130 100
INFERRENCE
 73% of the respondents consider online shopping safe

 27% of the respondents consider online shopping not safe
Majority, 73% of the respondents consider online shopping safe.
CHART 4.I
SAFETY IN ONLINE SHOPPING
80 73
70
60
50
40
30 27
20
10
0
yes no
Opinion
30
TABLE 4.10
PAYMENT METHOD
No of
Debit card 20 15
Cash on delivery 78 60
Third party [ Paytm, paypal
32 25
others]
Total 130 100
INFERENCE
 15% of the respondents are paying through Debit card

 60% of the respondents are paying through Cash on delivery
 25% of the respondents are paying through Third party [ Paytm, Paypal &
others]
About 60% of the respondents are paying through Cash on delivery
CHART 4.J
PAYMENT METHOD
70
60
60
50
40
30 25
20 15
10
0
Debit card Cash on delivery Third party
Mode of payment
31
TABLE 4.11
CHOOSING E-COMMERCE SITE

Refered by friend 19 15
Advertisement 45 35
online review 56 43
others 10 8
Total 130 100
INFERRENCE
 15% of the respondents are choosing E-Commerce sites Referred by friends

 35% of the respondents are choosing E-Commerce sites by Advertisements
 43% of the respondents are choosing E-Commerce sites by Online review
 8% of the respondents are choosing E-Commerce sites by Others
About 43% of the respondents are choosing E-Commerce sites by Online review.
CHART 4.K
CHOOSING E-COMMERCE SITE
50
43
45
40 35
35
30
25
20 15
15
10 8
5
0
Refered by friend Advertisement online review others
Method of choosing
32
TABLE 4.12
IN TERMS OF PRICING, WHICH ONLINE SHOPPING SITE YOU ARE

SATISFIED
No of
Particulars Respondents Percentage
Flipkart 29 22
Amazon 46 28
eBay 2 7
Club factory 43 33
Others 10 8
Total 130 100
INFERENCE
 22% of the respondents are satisfied in Flipkart

 28% of the respondents are satisfied in Amazon
 7% of the respondents are satisfied in eBay
 33% of the respondents are satisfied in Club Factory
 8% of the respondents are satisfied in Others
About 33% of the respondents are satisfied in the price of Club Factory
CHART 4.L
IN TERMS OF PRICING, WHICH ONLINE SHOPPING SITE YOU ARE

SATISFIED
35 33
30 28
25 22
20
15
10 7 8
5
0
E-Commerce sites
33
TABLE 4.13
SUGGESTING E-COMMERCE TO OTHERS
Particulars No of Respondents Percentage

Flipkart 32 25
Amazon 48 37
eBay 18 14
Club factory 21 16
Others 11 8
Total 130 100
INFERENCE
 25% of the respondents are suggesting Flipkart

 37% of the respondents are suggesting Amazon
 14% of the respondents are suggesting eBay
 16% of the respondents are suggesting Club factory
 8% of the respondents are suggesting Others
About 37% of the respondents are suggesting Amazon.
CHART 4.M
SUGGESTING E-COMMERCE TO OTHERS
40 37
35
30 25
25
20 16
14
15
10 8
5
0
E-commerce sites
34
TABLE 4.14
OCCASION OF PURCHASING IN E-COMMERCE SITES
No of
Festival 23 18
To gifts 8 6
Offers 83 64
Others 16 12
Total 130 100
INFERENCE
 18% of the respondents are purchasing on Festival
 6% of the respondents are purchasing To gifts
 64% of the respondents are purchasing on Offers
 12% of the respondents are purchasing on Others
Majority, 64% of the respondents are purchasing on the occasion of Offers.
CHART 4.N
OCCASION OF PURCHASING IN E-COMMERCE SITES
70 64
60
50
40
30
18
20 12
10 6
0
Festival To gifts Offers Others
Occasions
35
TABLE 4.15
PROBLEM FACED WHILE DOING ONLINE SHOPPING

Delay in delivery 19 15
Product damage 48 37
Cheap quality 29 22
Non-delivery 23 18
Never 11 8
Total 130 100
INFERENCE
 15% of the respondents are facing Delay in delivery
 37% of the respondents are facing Product damage
 22% of the respondents are facing Cheap quality
 18% of the respondents are facing Non-delivery
 8% of the respondents are facing Never
About 37% of the respondents are facing the issue of Product damage.
CHART 4.O
PROBLEM FACED WHILE DOING ONLINE SHOPPING
40 37
35
30
25 22
20 18
15
15
8
10
5
0
Delay in delivery Product damage cheap quality non-delivery never
Problems
36
TABLE 4.16
OPINION ABOUT PROMOTIONAL ACTIVITIES IMPACT THE

PURCHASING DECISIONS

Disagree 13 10
Neutral 28 22
Agree 65 50
Strongly agree 24 18
Total 130 100
INFERENCE
The above table shows that opinion about impact of promotional activities on their
purchasing.
 10% of the respondents are Disagree

 22% of the respondents are Neutral
 50% of the respondents are Agree
 18% of the respondents are Strongly agree
About 50% of the respondents Agree that promotional activities impact the purchasing
decisions.
CHART 4.P
OPINION REGARDING PROMOTIONAL ACTIVITIES IMPACT THE

PURCHASING DECISIONS
60
50
50
40
30
22
18
20
10
10
0
disagree neutral agree Strongly agree
Opinion
37
TABLE 4.17
OPINION ABOUT PRODUCT QUALITY OF FLIPKART

Highly dissatisfied 2 1
Dissatisfied 9 7
Neutral 46 35
Satisfied 54 42
Highly Satisfied 19 15
Total 130 100
INFERENCE
The above table shows that opinion regarding the product quality of Flipkart
 1% of the respondents are Highly Dissatisfied
 9% of the respondents are Dissatisfied
 42% of the respondents are Satisfied
 15% of the respondents are Highly satisfied
About 43% of the respondents are Satisfied regarding the product quality of Flipkart.
CHART 4.Q
OPINION REGARDING PRODUCT QUALITY OF FLIPKART
45
40
40
35
30
25
25
20
14
15
10
5 3
0
highly Dissatisfied Neutral Satisfied Highly satisfied
dissatisfied
Opinions
38
TABLE 4.18
OPINION REGARDING THE RANGE OF PRODUCTS OF FLIPKART

Dissatisfied 7 5
Neutral 28 24
Satisfied 65 50
Total 130 100
INFERENCE
 22% of the respondents are Highly Satisfied
Above 54% of the respondents are Satisfied regarding the range of products of Flipkart.
CHART 4.R
OPINION REGARDING THE RANGE OF PRODUCTS OF FLIPKART
60
50
50
40
30 24 22
20
10 4 5
0
dissatisfied
Opinions
39
TABLE 4.19
OPINION REGARDING THE OFFER SCHEMES OF FLIPKART

Dissatisfied 9 7
Neutral 22 17
Satisfied 50 38
Total 130 100
INFERENCE
 5% of the respondents are Highly dissatisfied
 7% 0f the respondents are Dissatisfied
About 41% of the respondents are Satisfied regarding the offer schemes of Flipkart.
CHART 4.S
OPINION REGARDING THE OFFER SCHEMES OF FLIPKART
45
40
40
35
30
25
25
20
14
15
10
5 3
0
dissatisfied
Opinions
40
TABLE 4.20
OPINION REGARDING THE PAYMENT METHOD OF FLIPKART

Highly Dissatisfied 3 2
Dissatisfied 6 5
Neutral 17 13
Satisfied 46 35
Total 130 100
INFERENCE
About 45% of the respondents are Highly satisfied regarding the payment method of
Flipkart.
CHART 4.T
OPINION REGARDING THE PAYMENT METHOD OF FLIPKART
45
40
40
35
30
25
25
20
14
15
10
5 3
0
dissatisfied
Opinions
41
TABLE 4.21
OPINION ABOUTTHE RETURN POLICY OF FLIPKART
Dissatisfied 18 14
Neutral 52 40
Satisfied 33 25
Total 130 100
INFERENCE
The above table shows that opinion regarding return policy of Flipkart
About 40% of the respondents have Neutral opinion regarding the return policy of
Flipkart.
CHART 4.U
OPINION ABOUT THE RETURN POLICY OF FLIPKART
45
40
40
35
30
25
25
20 18
14
15
10
5 3
0
dissatisfied
Opinions
42
TABLE 4.22
OPINION ABOUT THE APPLICATION OF E-COMMERCE HAS
INCREASED OVER THE YEARS
No of
Disagree 13 10
Neutral 7 5
Agree 68 53
Total 130 100
INFERENCE
The above table shows that opinion regarding that the application of e-commerce
increased over years.
About 40% of the respondents are Satisfied regarding the application of E-Commerce
has increased over the years.
CHART 4.V
OPINION ABOUT THE APPLICATION OF E-COMMERCE HAS
INCREASED OVER THE YEARS
60 53
50
40
32
30
20
10
10 5
0
disagree neutral agree Strongly agree
Opinion
43
TABLE 4.23
OPINION ABOUT E-COMMERCE AS COMMERCIAL MEANS HAS ITS
ADVANTAGES OVER THE TRADITIONAL COMMERCIAL METHODS

Strongly disagree 12 9
Disagree 23 18
Neutral 48 37
Agree 38 29
Strongly agree 9 7
Total 130 100
INFERENCE
The above table shows that opinion regarding E-Commerce as commercial mean has its
advantages over the traditional commercial methods
 9% of the respondents are Strongly Disagree
About 37% of the respondents have neutral opinion regarding E-Commerce as
commercial mean has its advantages over the traditional commercial methods.
CHART 4.W
OPINION ABOUT E-COMMERCE AS COMMERCIAL MEANS HAS ITS
ADVANTAGES OVER THE TRADITIONAL COMMERCIAL METHODS
40 37
35
29
30
25
20 18
15
9
10 7
5
0
strongly disagree disagree neutral agree Strongly agree
Opinion
44
TABLE 4.24
OPINION ABOUT E-COMMERCE CAN PROVIDE AN ALTERNATIVE
MARKETING CHANNEL BY ELIMINATING MIDDLEMAN

Strongly disagree 1 1
Disagree 8 6
Neutral 27 21
Agree 53 41
Total 130 100
INFERENCE
The above table shows that opinion regarding e-commerce can provide an alternative
 1% of the respondents are Strongly disagree

About 41% of the respondents agree that e-commerce can provide an alternative
marketing channel by eliminating middleman.
CHART 4.X
OPINION ABOUT E-COMMERCE CAN PROVIDE AN ALTERNATIVE
MARKETING CHANNEL BY ELIMINATING MIDDLEMAN
45 41
40
35 32
30
25 21
20
15
10 6
5 1
0
strongly disagree neutral agree Strongly agree
disagree
Opinion
45
TABLE 4.25
THE MOST PROMINENT DOMAIN IN E-COMMERCE BUSINESS
No of
Matrimony 34 26
Real estate 20 15
Stocks & Shares 13 10
Travel & Tourism 63 48
Total 130 100
INFERENCE
 26% of the respondents are choosing Matrimony
 15% of the respondents are choosing Real estate
 10% of the respondents are choosing Stocks & Shares
 48% of the respondents are choosing Travel & Tourisms
About 48% of the respondents are choosing Travel and Tourisms as the most prominent
domain in E-Commerce business.
CHART 4.Y
THE MOST PROMINENT DOMAIN IN E-COMMERCE BUSINESS
60
48
50
40
30 26
20 15
10
10
0
Matrimony Real estate Stocks&shares Travel&tourism
Domains in E-commerce
46
TABLE 4.26
HELPFULNESS OF E-COMMERCE TO THE CONSUMER
No of respondents Percentage
Particulars
Broadens consumer choice 22 17
Encourage price
40 31
Transparency
Fasten business process 53 41
Others 15 12
130 100
Total
INFERENCE
 17% of the respondents say Broadens consumer choice
 31% of the respondents say Encourage price transparency
 41% of the respondents say Fasten business process
 12% of the respondents say Others
About 41% of the respondents say that E-Commerce is helpful to the consumer in
Fasten Business process.
CHART 4.Z
HELPFULNESS OF E-COMMERCE TO THE CONSUMER
45 41
40
35 31
30
25
20 17
15 12
10
5
0
Broadens consumer Encourage price Fasten business others
choice Transparency process
Opinions
47
TABLE 4.27
MOST IMPORTANT CRITERION WHEN BUY IN ONLINE

Delivery 13 10
Product quality 41 32
Payment security 65 50
Others 11 8
Total 130 100
INFERENCE

 10% of the respondents say Delivery
 32% of the respondents say Product quality
 50% of the respondents say Payment Security
 8 % of the respondents say Others
About 50% of the respondents says the most important criterion when they buy in
online is Payment security.
CHART 4.AA
MOST IMPORTANT CRITERION WHEN BUY IN ONLINE
60
50
50
40
32
30
20
10 8
10
0
Delivery Product quality Payment security Others
Criteria
48
TABLE 4.28
THE CHALLENGES IN IMPLEMENTING OF E-COMMERCE
Slow penetration of internet 17 13

Security concerns 28 22
Lack of trust 34 26
Consumers' awareness level
38 29
is low
Others factors 13 10
Total 130 100
INFERENCE
 13% of the respondents say Slow penetration of internet
 22% of the respondents say Security concerns
 26% of the respondents say Lack of trust
 29% of the respondents say Consumers’ awareness level is low
 10% of the respondents say Other factors
About 29% of the respondents say that Consumers’ awareness level is low in
implementing of E-Commerce business.
CHART 4.AB
THE CHALLENGES IN IMPLEMENTING OF E-COMMERCE
35
29
30 26
25 22
20
15 13
10
10
5
0
Slow penetration Security concerns Lack of trust consumers' others factors
of internet awareness level is
low
Opinion
49
TABLE 4.29
MEASURE FOR PROMOTION OF E-COMMERCE
No of
Promotion of internet 27 21
To increase the awareness level of
58 45
people
An integrated promotional
29 22
approach
Other measures 16 12
Total 130 100
INFERENCE
 21% of the respondents recommend Promotion of internet
 45% of the respondents recommend To increase the awareness level of people
 22% of the respondents recommend An integrated promotional approach
 12% of the respondents recommend Other measures
About 45% of the respondents are recommending to increase the awareness level of
people as a measure.
CHART 4.AC
MEASURE FOR PROMOTION OF E-COMMERCE
50 45
45
40
35
30
25 21 22
20
15 12
10
5
0
Promotion of internet To increase the An integrated Other measures
awareness level of promotional approach
people
Measures
50
TABLE 4.30
THE FUTURE OF E-COMMERCE IN INDIA
No of
Very good 37 28
Good 66 51
Do not know 27 21
Total 130 100
INFERENCE
 28% of the respondents say Very good
 51% of the respondents say Good
 21% of the respondents say Do not know
About 51% of the respondents say that the future of E-commerce in India is Good.
CHART 4.AD
THE FUTURE OF E-COMMERCE IN INDIA
60
51
50
40
28
30
21
20
10
0
very good good Do not know
Opinions
51
TABLE 4.31
CHI – SQUARE
Relationship between the gender of the respondents and opinion about the
application of e-commerce has increased over the years.
HYPOTHESIS: 1
H0: There is no relationship between gender of the respondents and the opinion
regarding the application of e-commerce increased over the years.
H1: There is a relationship between gender of the respondents and the opinion
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 2.444a 3 .485
Likelihood Ratio 2.484 3 .478
Linear-by-Linear
.677 1 .411
Association
N of Valid Cases 130
a. 4 cells (50.0%) have expected count less than 5. The minimum
expected count is 1.78.
INFERENCE:
Since calculated value is greater than the tabulated value (0.485>0.05), we
accept the null hypothesis (H0), and reject the alternative hypothesis(H1).
There is NO relationship between gender of the respondents and the opinion

52
TABLE 4.32
CHI - SQUARE
Relationship between Educational Qualification between the opinion regarding
what according to you is the future of e-commerce
HYPOTHESIS: 2
H0: There is no relationship between educational qualification between

the opinion regarding what according to you is the future of e-commerce
H1: There is a relationship between educational qualification between the

opinion regarding what according to you is the future of e-commerce
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 3.692a 6 .718
Likelihood Ratio 4.469 6 .614
Linear-by-Linear
.466 1 .495
Association
N of Valid Cases 130
a. 3 cells (25.0%) have expected count less than 5. The

minimum expected count is .42.
INFERENCE
Since calculated value is greater than the tabulated value (0.718>0.05), we
accept the null hypothesis (H0), and reject the alternative hypothesis(H1).
There is NO relation between education qualification of the respondents and

opinion regarding what according to you is the future of e-commerce.
53
TABLE 4.33
CORRELATION
Relationship between educational qualification and opinion about promotion
activities impact the purchasing decision
H0: There is no correlation between Educational qualification and opinion about the
promotional activities impact the purchasing decision
H!: There is a correlation between educational qualification and opinion about the
promotional activities impact the purchasing decision
Promotional
activities
impact the
Educational purchasing
qualification decision
Educational Pearson
1 .071
qualification Correlation
Sig. (2-tailed) .423
N 130 130
Promotional activities Pearson
.071 1
impact the purchasing Correlation
decision Sig. (2-tailed) .423
N 130 130
INFERENCE:
From the above table it could be inferred that the correlation value is 0.071. But the value
is not significant. Hence it could be concluded that there is no correlation between
educational qualification and opinion regarding that the promotional activities impact the
purchasing decision.
54
TABLE 4.34
CORRELATION
Relationship between educational qualification and opinion regarding that the E-
commerce can provide an alternative marketing channel by eliminating middleman
HYPOTHESIS 4
H0: There is no correlation between educational qualification and opinion regarding that
the E-commerce can provide an alternative marketing channel by eliminating middleman
H1: There is a correlation between educational qualification and opinion regarding that
the E-commerce can provide an alternative marketing channel by eliminating
middleman.
E-commerce
can provide an
alternative
marketing
channel by
Educational eliminating
qualification middleman
Educational qualification Pearson Correlation 1 .095
Sig. (2-tailed) .283
N 130 130
E-commerce can provide Pearson Correlation .095 1
an alternative marketing Sig. (2-tailed) .283
channel by eliminating
N 130 130
middleman
INFERENCE
From the above table it could be inferred that the correlation value is 0.095. But the value
is not significant. Hence it could be concluded that there is no correlation between
educational qualification and opinion regarding that the e-commerce can provide an
alternative marketing channel by eliminating middleman.
55
TABLE 4.35
ANOVA
Variation among age and opinion regarding most prominent domain in e-commerce
AIM
To find out the opinion between age and opinion regarding most prominent domain in e-
commerce
H0: There is no variation among age and opinion regarding most prominent domain in
e-commerce
H1: There is a variation among age and opinion regarding most prominent domain in e-
commerce.
ANOVA
Sum of
Squares df Mean Square F Sig.
Between
2.639 3 .880 1.022 .385
Groups
Within Groups 108.469 126 .861
Total 111.108 129
INFERENCE
The p-value(0.385) is greater than the level of significance 0.05. Hence we accept the
null hypothesis and reject alternative hypothesis.
There is no variation among age and opinion regarding most prominent domain in e-
commerce.
56
TABLE 4.36
ANOVA
Variation among frequency of purchasing and opinion regarding that the E-
commerce as commercial means has its advantage over the traditional commercial
methods.
AIM
To find out the opinion between frequency of purchasing and opinion regarding that the
E-commerce as commercial means has its advantage over the traditional commercial
methods.
H0: There is no variation among frequency of purchasing and opinion regarding that the
methods
H1: There is a variation among frequency of purchasing and opinion regarding that the
methods.
ANOVA
Sum of
Squares df Mean Square F Sig.
Between
1.818 4 .455 .530 .714
Groups
Within Groups 107.259 125 .858
Total 109.077 129
INFERENCE:
The p-value (0.714) is greater than the level of significance 0.05. Hence we accept the
null hypothesis & reject alternative hypothesis.
There is no variation among frequency of purchasing and opinion regarding that the E-
commerce as commercial means has its advantage over the traditional commercial
methods.
57
CHAPTER V
RESULTS AND DISCUSSIONS
5.1 FINDINGS
Percentage Analysis
 42% of the respondents are between the age of 22-25

 55% of the respondents are Female
 47% of the respondents are Graduates
 36% of the respondents buy Once in 1-2 month
 53% of the respondents using For Personal use
 53% of the respondents are preferring Amazon
 57% of the respondents are getting information Most often
 38% of the respondents are preferring Personal care products
 Majority, 73% of the respondents consider online shopping safe
 60% of the respondents are paying through Cash on delivery
 43% of the respondents are choosing E-Commerce sites by Online review
 33% of the respondents are satisfied in the price of Club Factory
 37% of the respondents are suggesting Amazon
 Majority, 64% of the respondents are purchasing on the occasion of Offers
 37% of the respondents are facing the issue of Delay in delivery
 50% of the respondents Agree that promotional activities impact the purchasing
decisions
 43% of the respondents are Satisfied regarding the product quality of Flipkart
 54% of the respondents are Satisfied regarding the range of products of Flipkart
 41% of the respondents are Satisfied regarding the offer schemes of Flipkart
 45% of the respondents are Highly satisfied regarding the payment method of
Flipkart
 40% of the respondents have Neutral opinion regarding the return policy of
Flipkart
 40% of the respondents are Satisfied regarding the application of E-Commerce
has increased over the years
 37% of the respondents have neutral opinion regarding E-Commerce as
commercial mean has its advantages over the traditional commercial methods
58
 41% of the respondents agree that e-commerce can provide an alternative

 48% of the respondents are choosing Travel and Tourisms as the most prominent
domain in E-Commerce business
 41% of the respondents say that E-Commerce is helpful to the consumer in Fasten
Business process
 50% of the respondents says the most important criterion when they buy in online
is Payment security
 29% of the respondents say that Consumers’ awareness level is low in
implementing of E-Commerce business
 45% of the respondents are recommending to increase the awareness level of
people as a measure
 51% of the respondents say that the future of E-commerce in India is Good
Chi – square
 There is no relationship between gender of the respondents and the
opinion regarding the application of e-commerce increased over the
years.
 There is no relation between education qualification of the respondents
and opinion regarding what according to you is the future of e-
commerce.
Correlation
 There is no correlation between educational qualification and opinion regarding
that the promotional activities impact the purchasing decision.
 There is no correlation between educational qualification and opinion regarding
that the e-commerce can provide an alternative marketing channel by eliminating
middleman.
ANOVA
 There is no variation among age and opinion regarding most prominent domain
in e-commerce.
59
 There is no variation among frequency of purchasing and opinion regarding that

the E-commerce as commercial means has its advantage over the traditional
commercial methods.
5.2 SUGGESTION
 37% of the respondents are facing the issue of product damage while purchasing in
e-commerce sites. So the e-commerce companies should concentrate on the quality
of the product and develop the packaging method to avoid any damages at the time
of product shipping. There is also need to remove the fear in the minds the customers
regarding the product quality, durability and payments etc. in online shopping
 Only 18% of the respondents are purchasing only on the festival times. The e-
commerce companies should focus on the promotional activities to make consumer
buy in the e-commerce sites.
 29% of the respondents are believing that Traditional commercial methods has its
own advantages comparing with the e-commerce sites. Consumers seeking securities
for the payment which they made with online sites. As Indian consumers are much
more cautious about shopping online as compared to the West. They are reluctant to
divulge credit card details. The cash on delivery service has will help a lot of
traditional consumers turn to online shopping.
 40% of the respondents have neutral opinion regarding the return policy of flipkart.
So the company has to make some changes regarding the return policy scheme and
a well enhanced customer service centre to deal a customer problems about the
product replacement facility.
 An E-commerce company should improve the co-ordination of producers, dealers

and customers to meet the customer’s needs and to attain the maximum satisfaction
level from their customers.
60
5.3 CONCLUSION
Indian E-Commerce industry is growth stage and showing tremendous potential. E-

commerce begins its journey in 1999 and today, in 2019 it becomes the fastest growing
industry. The higher rate of internet and smartphone penetration, availability of 3G&4G
connectivity are the main reason for the growth of this sector. E-commerce companies
have to do awareness campaign programs to promote E-commerce and its advantages to
the regional parts of the nation and also it needs to understand customer online shopping
adoption and issue related to it and enhance customer purchase experience to generate
the higher rate of loyalty and satisfaction for emerging new markets. Taking futuristic
approach e-commerce companies now need to focus more on services to all the regional
parts and should think in the right direction for creating and sustaining strong brand of
itself.
61
A STUDY ON PRESENT AND FUTURE SCENERIO OF E-

COMMERCE BUSINESS IN NAMAKKAL WITH SPECIAL
REFERENCE TO YOUNG GENERATION
Name :
1. Age of the respondents
a) 16-18 b) 19-21 c)22-25 d)25 & above
2. Gender of the respondents
a) Male b) Female
3. Educational qualification
a) Diploma b) Graduate c)Post graduate d) Others
4. How frequently do you shop through e-commerce websites
a) More than once a month
b) Once in 1-2 month
c) Once in 3-6 month
d) Once in 7-12 month
5. For what purpose do you use e-commerce?
a) For personal use b) For Educational use c) For both personal &
educational use
6. Which is your most preferred e-commerce website
a) Flipkart b) Amazon c)ebay d) Clubfactory e) Others
7. How frequently have you used the e-commerce website for getting information
before shopping at a physical store?
a) Always b) Most often c) Often d)Quite rarely e) Rarely
e) Never
8. The product variety that you generally prefer buying online
a) Clothing b) Personal care products c) Mobiles/Tablets
d) Books e) others
9. Do you consider online shopping safe ?
a) Yes b) No
62
10. How do you make payments when shopping online ?
a) Debit card b) Credit card c) Cash On Delivery
d) Third party [Paytm, Paypal, others]
11. How do you choose your E-Commerce site ?
a) Refered by friend b) advertisement c) Online review d) Others
12. In terms of pricing, with which online shopping site you are satisfied
a) Flipkart b) Amazon c) ebay d) Clubfactory e) others
13. Which E-commerce site would you like to suggest to others ?
a) Flipkart b) Amazon c) ebay d) Clubfactory e)others
14. On which occasions do you prefer to make purchase in E-Commerce sites
a) Festival b) To gifts c) Offers d) Others
15. What kind of problem did you face while doing online shopping ?
a) Delay in Delivery b) Product Damage c) Cheap Quality
d) Non-Delivery e) Never
16. Promotional activities impact the purchasing decision.
a) Strongly agree b) agree c)Neutral
d) Disagree e) Strongly disagree
17. Do you consider return policy in e-commerce sites to be good?
a) Yes b)No
63
18. Please, rate the level of satisfaction with Flipkart
Particulars Highly Dissatisfied Neutral Satisfied Highly

dissatisfied Satisfied
Product
quality
Range of
Products
Offer
Schemes
Payment
method
Return
Policy
19. The application of e-commerce has increased over the years.
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
20. E-commerce as commercial means has its advantages over the traditional
commercial methods.
21. E-commerce can provide an alternative marketing channel by eliminating

middleman.
22. Which is the most prominent domain in e-commerce business ?
a) Matrimony b) Real Estate c) Stocks & Shares d) Travel &

Tourisms
23. According to you how is e-commerce helpful to the consumer ?
a) Broadens consumer choice b) Encourage price Transparency
c) Fasten business process d) Others

64
24. According to you, what are the most important criterion when you buy online?
a) Delivery b) Product Quality c) Payment security d) Others
25. What are the challenges to the implementation of E-commerce in India ?
a) Slow penetration of internet b) Security Concerns
c) Lack of trust d)consumers’ awareness level is low
e) others factors
26. What measure would you recommend for promotions of e-commerce in India ?
a) Promotion of internet b) To increase the awareness level of people
c) An integrated promotional approach d) Other measures
27. What according to you is the future of e-commerce in India?
a) Very good b)Good c) Not so Good d) Do not have a future in India
d) Do not know
65
REFERENCES
Articles
1. Anand Panagriya (2002). “E-Commerce, WTO and developing countries”, UN

2000 confrence, Vol.23, No.8.
2. Elizabeth Goldsmith, Sue L.T. McGregor (2002) “E-Commerce: Consumer
protection issues & implications for research and education”, International
journal of consumer studies and home economics, Vol.24, No.2
3. Ch. Venugobal Reddy (2017) “Issues & outlook of E-Commerce in Indian
persepective”, Vol. 6, No.11
4. Jackie Gilbert Bette Ann (2001) “Problem & prospects of E-Commerce”,
International journal of research & development ,Vol.2, No.1
5. Diana oblinger (2001) “Will E-Business shape the future of open and distance
learing?, Vol.16, No.1
6. Patric Barwise(2001) “Determinants of the locus of global E-commerce”,
Electronic markets; Vol.12, No.1
7. Nir B Kshetri (2001); “TV, PC or Mobile? Future media for consumer e-
commerce”; Business strategy review; Vol.12, No.4
8. Prithviraj Dasgupta and Kasturi Dasgupta (2002); E-commerce in the Indian
Insurance Industry; Electronic commerce Research; Vol.2, No.1
9. James Christopher (2004), E-commerce: Comparison of On-line shopping trends,
Patterns and preferences against a selected survey of women
BOOKS
1. Diana oblinger “ The ‘E’ is for everything ! e-commerce, e-business & e-

learning in the future of higher education” Jossey-Bass publisher
66
WEBSITES
1. https://www.google.com/amp/s/m.economictimes.com/industry/services/retail/i
ndian-e-commerce-market-to-touch-usd-84-billion-in-2021-
report/amp_articleshow/68169239.cms
2. https://www.fastcompany.com/company/amazon
3. https://factordaily.com/club-factory-connects-chinese-suppliers-and-indian-
consumers/
4. https://www.investopedia.com/articles/investing/061215/how-are-ebay-and-
amazon-different.asp
5. https://successstory.com/companies/flipkart

Ranjani PDF

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Ranjani PDF

Transféré par

Droits d'auteur :

Formats disponibles

A STUDY ON PRESENT AND FUTURE SCENERIO OF

E-COMMERCE BUSINESS IN NAMAKKAL WITH

in the partial fulfilment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

PAAVAI ENGINEERING COLLEGE, NAMAKKAL

PAAVAI ENGINEERING COLLEGE, NAMAKKAL

Certified that this project report titled“ A STUDY ON PRESENT AND

FUTURE SCNERIO OF E-COMMERRCE BUSINESS IN NAMAKKAL

HEAD OF THE DEPARTMENT SUPERVISOR

Department of MBA Department of MBA

Paavai Engineering College, Paavai Engineering College,

Namakkal – 637018 Namakkal - 637018

Submitted for the End Semester Examinations held on …………………………………….

INTERNAL EXAMINER EXTERNALEXAMINER

I Ranjani V hereby declare that the project report titled “ A STUDY ON

PRESENT AND FUTURE SCENERIO OF E-COMERCE BUSINESS IN

NAMAKKAL WITH SPECIAL REFERENCE TO YOUNG

GENERATION” done by me under the guidance of Dr. R.N. Padma is

submitted in partial fulfilment of the requirements for the award of Master of

Business Administration. Certified further that, to the best of my knowledge, the

on the basis of which a degree or award was conferred on an earlier occasion on

this or any other candidate.

PLACE : SIGNATURE OF THE CANDIDATE

I express my profound gratitude to our honourable Chairman, Shri.

I wish to express my sincere thanks to our repected Director-Administration,

I wish to express my sincere gratitude to Dr.R.N.PADMA, B.Sc., MBA., M.Phil.,

I express my sincere thanks to Dr.R.N.PADMA, B.Sc., MBA., M.Phil., Ph.D., Project

PAAVAI ENGINEERING COLLEGE(AUTONOMOUS),

Name of the student V.Ranjani

Name of the supervisor Dr. R.N.Padma

CHAPTER NO. TITLE PAGE NO.

TABLE NO. CONTENTS PAGE NO.

4.23 Opinion about e-commerce as commercial means has 43

TABLE NO. CONTENTS PAGE NO.

4.W Opinion about e-commerce as commercial means has 43

1.1 Introduction of the study

 Large percentage of population subscribed to broadband Internet, burgeoning 3G

Cash on Delivery rules in India :

1.2 Need of the study :

1.3 Objective of the study :

1.4 Scope of the study :

1.5 HYPOTHESIS OF THE STUDY

H0: There is no relationship between educational qualification and opinion regarding

H1: There is a relationship between educational qualification and opinion regarding

H0 : There is no relationship between educational qualification and opinion regarding E-

H1: There is a relationship between educational qualification and opinion regarding E-

H0: There is no variation between frequency of purchasing and opinion regarding E-

1.6 Limitation of the study:

This study has been presented in five chapters.

This chapter deals with the Concept and review.

This chapter deals with the Research Methodology.

This chapter provides the Data Analysis and Interpretation.

This chapter gives a summary of Findings, Suggestions and Conclusion

CONCEPTS AND REVIEW

2.1 Review of Literature :

2.2 INDUSTRY PROFILE

According to a study conducted by the Internet and Mobile Association of India

According to Google India Research, by 2021 India is expected to generate $100

Overall e-commerce market had reached Rs 1,07,800 crores (US$24 billion) by

A new sector in e-commerce is online medicine, selling complementary and

Market leaders in E-Commerce

Club Factory is a fashion, beauty and lifestyle-commerce store headquartered

The India story