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INTRODUCTION
EXECUTIVE SUMMARY
Exide Life Insurance Company Ltd was started in February 2008. The
company was formerly known as ING Vysya Life Insurance and was started in
2001-02. The company distributes its products through multi-channels viz. Agency,
Banc assurance, Alliances and Direct Channels. The company has also large
manufacturing of Exide Batteries.
The main objective is to study working capital analysis of this company. The data
was collected from the secondary sources and balance sheet was taken from
company’s website. The working capital analysis was calculated taking 5 years
balance sheet that is 2010-2011 to 2014-2015. The analysis was done on current
asset ratio, working capital turnover ratio & proprietor’s ratio. The working capital
of the company is increased year after year except in the year 2012. The company
has a positive working capital because it has increased working capital in 4 years
except 1 year in 2012.
Majority of the respondents (69.6 per cent) lived in urban areas, where the business
potential was high. The company should educate the customers to go in for
products by highlighting the advantage of insurance. The Company’s vision is to
be the number one insurer for creating shareholder value and mission is to help
customers to prepare financially for a long and happy life. Exide Life Insurance
Company is one of the growing insurance companies in India which has a lot of
scope for future growth and expansion.
OBJECTIVES OF STUDY:
IMPORTANCE OF STUDY:
6. Tax Benefits
Life insurance policies are a good way of saving tax too. Under
Section 80C of the IT Act, many of the insurance schemes in India including
the life insurance schemes offer tax deductions on Premium payments.
RESEARCH METHODOLOGY:
2. Assessing the company’s growth & stability of its annual sales by following
the various ratios.
LIMITATION OF STUDY:
2. As the sources collected from primary data were limited, so more of the
information was collected from secondary data.
4. Financial aspects was not provided hence should be collected from company
website.
CHAPTER
– 2
COMPANY
PROFILE
Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance
Company Limited) commenced operations in 2001 and is head quartered in
Bangalore (now Bengaluru). The company is profitable and serves over 10lakh
customers across India and manages over INR 8000 crores in assets. The company
is 100% owned by Exide Industries Limited and is proud to be part of a 100 year
old brand heritage in India.
Exide Life Insurance, one of the leading life insurance companies in South
India, is now growing its franchise in other parts of the country. The company is
focused on providing long term protection and savings solutions and has a strong
traditional product portfolio with a consistent bonus track record. Exide Life
Insurance has the ISO 9001:2008 quality certificate for all customer service
processes.
The new logo of Exide Life Insurance combines the bold 'Exide' word
mark, with softer, more contemporary forms of the word 'Life' and the 'Exide
Life Sun' symbol. The colour red and the letterforms of the 'Exide' word mark
create an instant visual connect with the parent brand 'Exide'. The colour red
denotes solidity & dynamism. The word 'Life' is used in the colour blue to denote
stability and security and reflect caring, and human cues. The sun is the most
universally recognized visual expression of 'life' and 'optimism' and reinforces the
brand's philosophy of preparing people for a long and happy life.
COMPANY PROFILE
Exide Life Insurance Company Ltd was started in February 2008. The
company was formerly known as ING Vysya Life Insurance and was started
in 2001-02. The place where company is located is;
The company is taken on lease basis by the company with a lease for 9 years with
deposit of Rs. 6 lakhs and monthly rent of Rs.28000/-. The company was in profit
for 3 years continuously after its commencement. This company distributes its
products through multi-channels via; agency, Banc assurance, alliances and direct
channels. The Banc assurance and Alliances business includes distribution
relationships with banks, Corporate Agents, Brokers & Referral Partners.
The present Branch Manager of Exide Life Insurance Company Ltd is Mr.
Raghavendra. Kulkarni, he finished his MBA in the field of finance. Since, one and
half year he is been handling this company as a branch manager and he’s found
very active in his service.
VISION:
MISSION:
We help our customers to prepare financially for a long and happy life!
And this has led us to a simple yet effective brand positioning. In our messages, we
will tell our customers that “You are going to live longer”. To make sure this live
longer life is also a happy one, you need to financially prepare for the long-term
and we are the brand that understands this best.
OBJECTIVES:
Exide Life Insurance Company Ltd (Exide Life) is committed to set the
highest standards in helping our customers manage their financial future. We are
also committed to look into and resolve grievances if our prospective or existing
customers have any issues regarding our products and/or services before, during
and/or after the term of their relationship with us. We shall endeavor to resolve the
complaints in a speedy and a fair manner.
VALUES of Co
✓ Dependable:
We are trustworthy and do what we say.
✓ Dynamic :
We are active and strive for constant improvement.
✓ Responsive :
We are quick to respond with a caring attitude.
✓ Foresighted:
We focus on the long term with a prudent view of the future.
FINANCIAL PERFORMANCE:
6750
(IN CRORES)
4500
2250
0
! 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
PRODUCTS:
✓ Protection Plans
• Life
• Inheritance
• Life Goals
QROPS
• Pension
Exide Life Immediate Annuity
DEPARTMENT OF CO:
DEPARTMENT
MARKETING
DEPARTMENT
ORGANISATIONAL STRUCTURE:
CHIEF EXECUTIVE
OFFICER
CHIEF DISTRIBUTION
OFFICER
CHIEF OPERARTING
OFFICER
DIRECTOR OF
SALES
ELECTIVE VICE
PRESIDENTS
AREA MANAGER
SALES MANAGER
Under each Area Manager there will be 10 branches and in 10 branches there will
be 10 or 12 Sales Manager
SWOT analysis:
STRENGTH:
WEAKNESS:
OPPORTUNITIES:
THREATS:
COMPETITORS:
✓ Bajaj Allianz
AWARDS OR ACHIEVEMENTS:
WORKING CAPITAL:
Generally, there are two concepts of working capital i.e. gross concept and net
concept:-
1. Gross Concept of Working Capital:
According to gross concept, working capital refers to all the current assets and
represents the amount of funds invested in current assets. Thus, gross working
capital is the capital invested in current assets. Current assets are those assets
which can be converted into cash within the short-time period.
Gross Working Capital = Total current assets
In this way, gross working capital refers to the firm's investment in current assets.
Gross working capital represents total of current assets which includes cash in
hand, cash at bank, inventory, prepaid expenses, bills receivable etc.
In this way, net working capital is the difference of current assets and current
liabilities.
4. Temporary Working Capital:
Sometime, it may possible that we have to pay fixed liabilities, at that time
we need working capital which is more than permanent working capital, then this
excess amount will be temporary working capital. In normal working of business,
we don’t need such capital.
A firm having adequate working capital, high solvency and good credit rating can
arrange loans from banks and financial institutions in easy and favorable terms.
4. Regular Supply of Raw Material:
Quick payment of credit purchase of raw materials ensures the regular supply of
raw materials from suppliers. Suppliers are satisfied by the payment on time. It
ensures regular supply of raw materials and continuous production.
5. Smooth Business Operation:
Working capital is really a life blood of any business organization which maintains
the firm in well condition. Any day to day financial requirement can be met
without any shortage of fund. All expenses and current liabilities are paid on time.
6. Ability to Face Crisis:
Adequate working capital enables a firm to face business crisis in emergencies
such as depression.
vii) Helps the firm in getting loan easily from the banks.
iii) Firm fails to maintain the relationship with the banks due to non requirement of
funds.
• Current ratio
• Quick ratio
a. Current ratio:
Current ratio is also known as working capital ratio. It is a measure of
general liquidity & its most widely used to make the analysis of short term
financial position or liquidity of a firm. It is defined as the relation between current
assets & current liabilities. Thus,
Current assets
Current ratio =
Current liabilities
b. Absolute liquid ratio:
Although receivables, debtors & bills receivables are generally more liquid
than inventories, yet there may be doubts regarding their realization into cash
immediately or in time. So absolute liquid ratio should be calculated together with
current ratio & acid test ratio so as to exclude even receivables from the current
assets and find out the absolute liquid assets. It includes,
Absolute liquid
Absolute liquid ratio =
Current liabilities
c. Quick ratio:
Quick ratio is more rigorous test of liquidity then current ratio. A high
ratio indicates the firm is liquid & has ability to meet it current liabilities in
time & on the other hand a low quick ratio represents that the firm’s liquidity
position is not good. It includes,
Quick asset
Quick ratio =
Current liabilities
Quick assets = Marketable securities, cash and bank balance, debtors.
Chapter – 4
Data analysis &
interpretation
TOTAL LIABILITIES
TOTAL ASSETS
PARTICULARS CASH & BANK ADVANCES & OTHER FIXED ASSETS TOTAL
BALANCES ASSETS
Schedule of changes in the working capital for the year ended 2010-2011
PARTICULARS YEAR YEAR Working capital
2010 2011 Increase Decrease
ADD CURRENT ASSETS
Interpretation:
As per financial analysis on working capital from the year 2010-2011 the
working capital is increased to Rs.5, 09,646. It interprets that there is increase in
the current assets due to which working capital increased.
Schedule of changes in the working capital for the year ended 2011-2012
Interpretation:
As per the financial analysis, working capital has been decreased to Rs.
89,493 in the year 2012 there is decrease in current assets and increases in current
liabilities which results in the decrease in working capital.
Schedule of changes in the working capital for the year ended 2012-2013
Interpretation:
In the financial analysis, the working capital in the year 2013 has been
increased to Rs.66, 125 from the previous year decrease and it has gained more
current assets than current liabilities.
Schedule of changes in the working capital for the year ended 2013-2014
Interpretation:
As per the financial ratio of working capital there is still increase in the
working capital by Rs.1, 21,363 in the year 2014 which results in high increase in
current assets of the company.
Schedule of changes in the working capital for the year ended 2014-2015
Interpretation:
The financial ratio of working capital in the year 2015 has increase of
Rs.17, 67,473 from the previous year 2014 that is of Rs. 1, 21,363. There is
increase in the current liabilities of the company which resulted in the increase of
working capital.
Current assets
Current ratio =
Current liabilities
1.28
0.85
0.43
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Interpretation:
The table shows that in the year 2010-2011 it was 1.18 times and in
the next year 2011-2012 there was sudden decrease of 1.10 and same followed in
the next year that is 12-13 that is 1.08 times. There was increase of 0.2 times in the
year 13-14 that is of 1.10 times and a sudden increase up to 1.69 times in the year
2014-2015.
0.12
0.08
0.04
0
! 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Interpretation:
As per the financial analysis the working capital turnover ratio is higher in
the year 2013 that is 0.16 compared to other financial years. There is sudden
decrease of 0.03 times in the year 2015 as net working capital is higher i.e.
Rs. 22, 79,675.
(in times)
4
0
! 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Interpretation:
As per the financial analysis the proprietors fund was more in the year
2011 & 2012 further the funds has been decreased to 4.18, 3.70 & 3.15
respectively due to the increase in total assets of the company.
CHAPTER – 5
FINDINGS,
SUGGESTIONS &
CONCLUSION
FINDINGS
1. Graduates including under graduates and post graduates had shown greater
preference for purchasing life insurance policies, than others.
2. Majority of the respondents (69.6 per cent) lived in urban areas, where the
business potential was high.
4. The current asset ratio is fluctuating year after year and in the year 2015 it
has been increased at higher rate i.e. 1.69 times.
5. The working capital of the company is increased in all the years except in
the year 2012 that is Rs. 89,493 due to decrease in current assets and
increase in current liabilities.
6. The shareholders fund is very high in the year 2011 & 2012 that is 7.55 &
6.22 respectively but from the next year i.e.2013 it has been decreasing
which is positive thing for the shareholders of the company.
7. Unlike other private insurance companies some of its products do not fetch
guaranteed returns.
8. When studying about the department the marketing department was not
taken into consideration which I felt important to know how products are
marketed.
SUGGESTIONS
1. Life insurance companies need to priorities customer centricity and this will
lead to a positive effect on corporate performance.
3. It is further suggested that government must increase FDI cap from 26% to
49% to bring more players in market which would help more population to
be covered from life insurance.
4. The company should decrease its proprietary ratio in order to have a smooth
shareholders fund.
5. The net working capital turnover ratio of the company in the year 2015 is
0.03 and to be maintained at that rate to have an equal sales growth.
7. Its aim should be to provide service matching the best in the insurance sector
so that it can get the most effective publicities.
Exide Life Insurance Company Ltd was very helpful as it gave a chance to
understand and learn in depth the insurance sector. The management was very
cooperative and patient to explain the facts.
The departments have good coordination which makes the running of business
throughout the country very efficiently. The employees are dedicated towards their
work. The future plan of the company is to be the number one insurance
companies.
Complete study understands that the company has better working capital and is
able to pay all the liabilities due to positive working capital. Exide Life Insurance
Company is one of the growing insurance companies in India which has a lot of
scope for future growth and expansion.
BIBLIOGRAPHY
WEBSITES:
www.exidelife.in
www.google.com
www.wikipedia.org