Name Awaiz Ayyub

(Lf6BBAM0348)
Section: A
Business model development
Executive summary
Key partners
 Content builders
Content builders play an important role as to develop an app based community for these purposes we have entrusted us with
the content building of our app to TheAppBuilder as these provide authenticate support for us and create content for
capturing our market we have entered into a seasonal contract which enables us to go for building long-term relationships
that they will enable us to create creative content required for the initial burst of our application.

 Digital software developers

Digital software developers are a necessity for a app manufacturing team as they enable us to write, debug and execute the
source code of a software application. A software developer will help us n order to run the software develop a platform and
go forward to go for the basic structure of the social community app. For this we have formed a contract with Technosoft
solutions which enables us to looking forward for our basic application services and its development.

 Engineers
For the communication and establishment of our app which is going to be launched for both Playstore and Appstore
purposes. Applications software consists of user-focused programs that include web browsers, database programs, etc.
There is a lot of investment going into software engineering now due to the increasing reliance on mobile technology,
venture capital-backed start-ups, the growing complexity of technology, and emerging industries. These positions are
acquired by our local software engineers that work on wages and are responsible for our whole foundation as an application
developer.
Key Resourses
Key resources generally play an integral part in going for the compilation of the task at hand for this purpose there are three
types of resources available these are physical, human and capital resources. The resources that would be most commonly
used in the development of the application are as follows:-

 Team based development

Going for the initial burst of the application on the social platform is for the realization of team based management and
development of the application is essential as this leads to collaborative and cooperative managing of the application it also
helps in the effective and efficient decision making regarding the application also this helps us by providing the various
opinions on the pros and cons of the application when it is launched in the market.

 Technological enhancement
It can be presumed that a company or an organization that is to be working in the latest technological enhancement for its
products going to be placed at a very hard competition for the current products in the market we are going to be using the
latest technologies and various other equipment for our product for these purposes we are going to be using CRM, ERP,
database management systems etc.
  Network generation
The main idea behind the application of our company is that it will not rely on the initial restrictions of corporate queries,
dialogues and content it will work on the basis of network generation as this will help us keep the consumers of our
application engaged and lead to the detoriation of work by creating diverse mindsets and for consumers that will be
demanding transparency.

Channels
The various marketing and distribution channels that we will use for the promotion and delivery of our message for our
consumers are given below:-

 Online website
As generally most companies create online websites for creating awareness, boosting its product and promoting itself in the
market our app looks of do the same by capturing the consumers mindset and going the online ordering and providing all
sorts of information regarding the application that the consumers are looking forward of knowing.

 Social platforms
We are also going to be using other third-party software’s for the promotion of our application by creating strategic
alliances, joint ventures and other forms of agreement and by association of our application with a world-renowned brand
will do wonders for us as a new product it will tend to the increase in popularity of the usage of our app associated with the
brand.

 Video advertisements on billboards

Nowadays people associated with technology and digital products are growing at a rapid pace all around the world as people
are getting to know on spending more time on their cell phones, YouTube and other digital sectors besides the use of
traditional newspaper, radio and T.V we are looking for promotion of our product through digital billboards by playing
advertisements on various platforms of interests of our consumers and target market.

Key Activities
 Content management
Going for the creation of content that is eye catching for our consumers is most going to be a challenge for us to handle for
this purpose we are going for the establishing user generated content and create podcasts, blogs, webpages this will organize
the workflow algorithm of our application and will create an upscale increase in demand for our application.

 Data center
Data center or a Data analytic center is generally a location where all the magic for an organization takes place here all the
equipment, machinery and software’s are looked at content is generated and all the processes in the managing and
development of the application is done for our application we are going for established software centers which doesn’t upset
our budget but also provide us with convenience in accessing it any point in time.

 Interaction of consumers
The basic purpose of a social media interaction application is to create encouragement amongst consumers where they can
communicate and share ideas for establishing long chains of global diverse envoirment. Our application plays a vital role in
understanding the concept of that when people communicate they come up with excess of ideas that are going to
revolutionize the global perspective.

Value proposition
 Targeting Audience
In order to achieve our primary goal of being an establish company and go for profitable returns in the future, we look
forward to targeting our audience by creating content that adds value and looks forward to enhancing our digital progression
in capturing the mindsets of our target audience. For these purposes we are going forward for the establishment of events
and exclusive bonuses.

 Social interaction
Our application goes for the establishment of social interaction between consumers as man is a social beast he doesn’t want
to do anything alone and for this purpose looks for social, or any other form of interaction with other people this is of keen
interest to us at we propose value in relation building amongst consumers, celebrities etc.
Customer relationships
 Interpersonal communication
It is very important aspect of communication which we must deal with as helps us resolve the personal and relational
queries with our customers and clients its phases help improve verbal, nonverbal and face to face communication. It will
help us in maintaining the concern of our audience with the issues that the application might persist. The study of
interpersonal communication addresses a variety of elements and uses both quantitative/social scientific methods and
qualitative methods

 Intrapersonal communication
It is a type of an encrypted communication method that we use with our suppliers, vendors and among our supply chain as
this reduces the risk of our strategy implications by any other counterpart. This also enables the trust in the communication
in any organization. Even our application developers are communicated in this way.

Customer segments
 Age gap 5- 35 years
The major customer segments that we are going to target in all the segments that are available are between the age group of
5-35 years as these are mostly trend setters in the global economy, they engage in digital market activities aggressively and
themselves are aware of their social presence along with their physical presence.
  Advisers
Advisers can be made to set engage people into the following of our application. An adviser is normally a person with more
and deeper knowledge in a specific area and usually also includes persons with cross-functional and multidisciplinary
expertise. An adviser's role is that of a mentor or guide and differs categorically from that of a task-specific consultant. An
adviser is typically part of the leadership, whereas consultants fulfill functional roles.

 Celebrities
Celebrities are mostly used my major brands as to create brand publicity. For this purpose, we also use celebrity
endorsement as a mean to create a fan-based setup on our application not only that this leads to word of mouth marketing
through this campaign we can boost our initial burst of the launching of the application

Cost structure
 Maintenance and update cost
Our initial budget includes the all the costs that are associated with the project this includes the initial markup taxes and
patents. Through the budget associated with the project we can conclude our maintenance and update cost these costs are
essential to be paid for the continuous running of the application. These costs are generally associated with the project as
maintenance and updatation of the application is necessary to keep consumers engaged.
  Design and development cost
This cost is not a cost to be taken lightly this is basically all the fundamental cost associated with the making of the
application our developing cost of this application is close to 250-300$ as allocated and this is forecasted by our developing
team Technosoft solutions.

 Launching project cost

The cost to launch our product in the market is not a cost that can be easily avoided rather this cost is a fundamental issue of
making the app officially available in the global community. Our cost that we have forecasted for this project is of about
50$ to around 95$.

Revenue structure
 Membership Providing
Our revenue of the application that we are developing will be based on the membership providing services that we are
associating with the application if you are a regular user you will not get all the services that are related to the application
while if you sign up as a member of our app you will receive all its benefits along with guarantee support of whether or not
you want to are good for future entertainment bundles within the application.

 Ad Revenues
Revenue will also be generated by ads that will be available to the customer these ads will be associated with the interests of
the consumers with the help of their preferences and major interests.
Conclusion:
Over the past decade it has often caught my attention that there is no such app that has focused on acting as
solitary control over all the aspects of a person’s life so that is why I have gone with the application which
captures all the circles of a person’s life this enables for the execution of a person’s financing, marketing and
other activities all of his interests and activities, and what does he believe and what are his hopes and
ambitions I hope to fulfil this purpose our application will provide every person with a separate launching
pad to rediscover himself/herself in their life.