Jagruti 2002

FRAMEWORK FOR COMPANY ANALYSIS

KSA-Technopak was established in 1996 as a joint venture between Technopak

and the Kurt Saloman Associates. (KSA)
Technopak was established in 1992 as a management consultancy firm focused
on the consumer products niche. The focus at that point was on textile and
fashion industry. This was the concentration area because of the background of
its founder members. When KSA was planning to enter into India, it went into a
joint collaboration with Technopak, and through hard bargain the name of
Technopak was retained.

To work with the company is an experience in itself. The free environment and
culture existing in the company help a new comer to adjust very easily and to
perform to his capabilities. The timings are flexible and working is for deadline
compliance.

Doing my summer internship at KSA, I got the opportunity to get a first hand
experience on a lot of live projects, through informal chat got insights into how
the consultancy work is being carried out and the operational process of KSA.
I had my project on “Health Outlook 2002”, which was a qualitative study
undertaken by KSA to map the supply side scenario of Healthcare facilities in
India.

Healthcare as a focus area has been undertaken recently by KSA in India. They
have been into healthcare consultancy in US and are established as one of the
largest consultancies in that category. The Indian healthcare market is emerging
on the same lines as prevalent in US. Thus with an established presence in US
and with their learning’s in the particular area, KSA-Technopak has the
necessary platform built for an ideal launch in this category.

Presently KSA-Technopak is the market leader in Retail and Consumer products

category. In Retail consultancy they have an expertise built through experience
and exposure faced in this area. KSA Technopak has made efforts for rapid
development of the retail industry in India. It has taken the initiative to bring the
organized retail industry in India on a common platform by organizing the Retail
Summit. (An annual event focusing on the current and expected developments in
retailing in India)
 Jagruti 2002

They have significant experience in advising smaller aspiring retailers such as

Heritage, Pall Mall, Clips etc. In line to consumer trends leading to increasing
convergence of retailing and entertainment options, we are focusing on shopping
malls / entertainment sector too. They are also into consultancy for FMCG, Food
and grocery, Apparel operations, and Supply Chain Management as one of the
key focus areas.

Two major events that are undertaken by KSA-Technoapk on a yearly basis are
the Retail Summit and the Consumer Outlook study. Consumer Outlook is
basically a data collection study, which helps to determine the consumer trends
and preference, their buying behavior and the opportunities available in the
current scenario. Retail Summit is a 3-day event where industry experts and KSA
consultants from around the world participate and share their knowledge and
experience through Discussions, Presentations and informal talks.

Organizational Structure:

Chairman
Mr Arvind Singhal

MD MD: Managing Director

Mr Rajan Chibbaa
AD: Assistant Director

AD AD AD AD AD

Senior - Consultants

Consultants

Support - Staff
 Jagruti 2002

Presently Retail has been one of the key areas into which KSA is developing into
India. They have a through understanding of the Indian Consumer psyche,
through the “Consumer Outlook” study undertaken every year. This is a nation
wide study, undertaken on an yearly basis, and is the backbone for the vital
information KSA has about the Indian consumers buying and spending behavior.
“Retail Summit” was another initiative undertaken by KSA in order to establish
itself as the leaders into the field of Retail Consultancy into India.
The present focus is towards the entry into the field of Healthcare Consultancy. In
oreder to take a feel of the market and to get itself acquainted with the finer
details of healthcare, they initiated a study “Health Outlook 2002”. This study will
form the foundation for the entry of KSA-Technopak into the healthcare segment
in India.