Case 2 Csis 2500 Raymond Li 100296855

#1- Management: Workers that are used to working together and doing business in more
traditional ways need reasonable motivations and explanations to replace their ways with social
networking/software. Many businesses are not providing strong explanations or motivation. In
fact, only 22% of social software users find technology necessary to their jobs. With face-to-face
interaction and emails, there is no need to change. Leaders and all other employees are used to
doing business a certain way and feels changes in their original methods as time consuming and
burden to learn. Overall, slow adoption rates of internal corporate social networks are that
employees put up a barrier due to their perception that repetition in their job is what they do best
and have more control over.
Organization: Companies that have tried to arrange internal social networks founded that
organizations/departments that were used to doing business in a certain way find it difficult to
practice a new routine. Furthermore, groups that were surveyed about the new internal social
network, they have been adapted to, felt that it had little impact on social software. Therefore,
companies that started these internal social networks realizes their employees do not use it.
Companies are lacking the analytics capabilities to measure the performance and value created
from their internal social networks.
Technology: With the advancement of technology, sometimes the information required is not
found on the internet and the meaning needed is through personal/sensitive or confidential
matters that needs direct attention. In addition, if technology is too complex, then employees will
find it too complicated to use, which is failed interest in the software. The technology should be
able to provide value to provide value to the business.

#2- Companies saw improvement on every level because they were implementing a system
that worked and streamlined everyday communications and collaborations. The foundation of it
all is the system needs to work in a fluid and user-friendly way or else employees will not be
interested in it. First, the entry cost for deploying the systems are lower compared to other IT
projects. Second, the networks are constantly innovating which provides valuable to the
businesses and employees. Third, the organizations took the time out to find out why employees
are not using it and went back to the core and made changes to ensure it was user friendly.
Fourth, in the instance of CSC, they launched their C3, connect, communicate, collaborate,
which allowed employees to form groups on their own to work on projects etc. In today’s
corporate world, technology is the key and investing in a tried and true social networking system
and having the correct computers, tools, and training is the key to a successful adoption across
the company.

#3- Yes, business ventures can do a lot with the execution of the internal social networks to
expand and increase work productivity/proficiency. In this type of environment, work will be
done easily and more quickly, resulting in the company hitting market potentials. Likewise,
actualizing an internal social network enhance representative's communication and abilities with
their colleagues inside a firm. Also, it empowers a decent and sound relationship with one
another for the future advantages. I think that in this world of technology, implementing social
networking that allows external users such as customers and suppliers is prudent way to connect
and communicate. To stay in a world of email or paper only is not reaching the full potential that
innovation has got to offer. Today, everything we do just about involve some technology to be
used whether in our personal lives or within our jobs. Most communications today is done with
text or social media, all companies need to implement internal enterprise social networks.