Project Plan-Part 2

Imathia Area (Naousa,Veria, Aleksandria, Halkidona)

Publish Date: 14/04/2010

Project Starting Date: 24/2/2010
Project End Date: 6 months test period.
Presented by: Stathis Romeos
Responsible for distributing this Project: Zoe Strateli
 General Description

The project plan-part 2, aims at bringing the nacessary information to the project and
management team as concerns the following:
1. The first results of the project
2. The new contact phones
3. The new Bus Program
4. The extra advertising media that we will use to approach this market.

1.Results of Project

Below I will present the numerical results from the beginning of the project until 11/4/2010.
As we can see from the table the’, the number of visitors on Wednesdays are extremely low.
For this reason decided to stop until the day to stabilize the number of visitors on Sundays.
It is worth to noting that the first days of the implementation of project (28 / 2,07 / 03) we had
published in local newspaper "Foni tis Naousas" informing the public. In according what the tour
operators and customers say, after we stopped the publication were given the impression that the
project was abandoned.

Numb er of Vi sitors
Date Day Number 1
28/02/2010 Sunday …..
0,9
7/03/2010 Sunday …..
0,8
14/03/2010 Sunday …..
0,7
24/03/2010 Wednesday …..
0,6
28/03/2010 Sunday …..
0,5
31/03/2010 Wednesday …..
0,4
04/04/2010 Sunday(Day After …..
Easter) 0,3
0,2
0,1

Sunday(Local Ethnic 0
11/04/2010 …..
Celebration)

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 2.New Contact Information
From 8st April to apply the following numbers.
Contact Information
Maria Kling …………………………. ………………………….
Peter Stenberg …………………………. ………………………….
Bjorn Falk …………………………. ………………………….
Zanne Rantala …………………………. ………………………….
Bosko Rizov …………………………. ………………………….
Zoe Strateli …………………………. ………………………….
Stathis Romeos …………………………. ………………………….

3.New Bus Program

From 31st March to apply the following Bus program

Th e New Bus P rogram

Sunday Halkidona
Arrive 15:10 and 14:20
Departure Aleksandria Border of
Veria 13:30 100meter
23:00 Naousa 13:00 14:00 before Evzoni
Elia
to and from Evzoni Hotel Manos junction of 15:10
borders Gianitsa-
Veria street

4.Extra Advertising Media and Promotion

From the results that we had from the last period, it is necessary to strengthen the effort with
additional media of advertising so far not been implemented.
This Media are the follow:

1. Publish according the program in two newspapers named "Macedonia" and "Voice of Naousa”.
2. Transparent adhesive gelatin
We will install behind of every pillow with our flyer inside.
As concerns the posters and flyers I will supply the bus driver when he will come on Sunday
18/04, with 10 poster of the 50 that we have and 100 flyer from our 2000.
The tourist offices will arrange the distribution and placement in stores and cafes. Also two ladies
of our clients, from Veria and Naoussa will take some flyer on transparent bases for the coiffures.
Me with Apostolou Nikos on 21/04, will install the TV in the office of Naoussa and we will deliver
the dvd with our in the office of Veria. Also we will create a communication bridge with
businessmen and partners from there.

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Medi a Purpo se Conditio n Start S top Duratio n
1 print per
Meeting the
Newspapers Active 23/04/2010 14/05/2010 week for 4
Casino weeks
1 time every
Meeting the
Posters Active 18/04/2010 18/09/2010 Month for 5
Casino Months
Meeting the Once on the
Souver Active - -
beginning
Casino
1 times
Meeting the
Flyers Active 18/04/2010 18/09/2010 every Month
Casino for 6 Months
1 times
Meeting the every
SMS Active 24/03/2010 24/09/2010
Casino Month for 6
Months
Advertising
Meeting the
Picture Frame up Active Dec 2009 Dec 2010 For a year
to the Kiosk Casino
2 times
Benefits to every
Extra Draws Active 28/03/2010 14/09/2010
customers Week for 6
Month
24Hours per
PROMOTION Meeting the day until the
Active 21/04/2010 24/09/2010
end of the
VIDEO Casino
project