TANGOS NATIONAL HIGH

School SCHOOL Grade Level GRADE 11

Learning
Teacher LEE D. CARINAN Area Principles of Marketing

Date and
Time 13-Feb-20 Quarter THIRD QUARTER

A. Content Standards The learners demonstrate an understanding of the necessity of a marketing plan in business.

The learners shall be able to create a new product or service design and pricing , and promotion and
B. Performance Standards distribution strategies.

The learners can explain the relationship between market analysis, planning, implementation and
C. Learning Competencies control. ABM_PM 11-11f-20

1. To discuss and explain the relationship of marketing process.

2. To let the students Identify the marketing
I. OBJECTIVES process , and to 3. Construct SWOT analysis and the
importance of knowing SWOT in the business.
MANAGING MARKETING EFFORT ( Market Analysis-SWOT Analysis )
II. CONTENT

III. LEARNING RESOURCES Principles of Marketing by : Roberto G. Medina, Laptop, Projector, and power point

IV. PROCEDURES Daily Routine: Prayer, Checking of Attendance, Guide the students to put everything in proper.

A. Reviewing previous
lesson or presenting the
new lesson. Review: the teacher will ask about 4 Ps in Marketing mix, ( Product, Price, Promotiion and Place)

B. Establishing a purpose for Pre-test

the lesson. 1. Which of the following SWOT elements are internal factors for a business?
A. Strengths and Weaknesses
B. Opportunities and Threats
C. Strengths and Opportunities .
D. Weaknesses and Threats
2. Which of the following is false regarding why a SWOT Analysis is used?
A. To build on the strengths of a business
B. To minimize the weaknesses of a business
C. To reduce opportunities available to a business
D. To counteract threats to a business
3. Which of the following could be a strength?
A. Weather
B. A new international market
C. A price that is too high
D. The location of a business
4. Which of the following could be a weakness?
A. A developing market such as the Internet
B. Competitors with access to better channels of distribution
C. Poor quality of goods and services
D. Special marketing expertise
5. Which of the following could be an opportunity?
A. Having quality processes and procedures
B. Moving into new market segments that offer improved profits
C. Damaged reputation
D. A new competitor in your home market

C. Presenting Motivation : The teacher will let the students guess the tag lines in which most of the company's
examples/instances of the marketing strategies used, T he teacher will divide the students into 4 groups,named analysis group,
new lesson. planing group, implementation and control group. Each group are required to present an overview of the
marketing process.