WTP Price Unit Unit Number of Proportion of Profit

Cost Margin consumers consumers

who buy at who buy at
that price that price

2 0 1 -1 69 100% -69
5 1 0 63 91% 0 Demand Based on
2 2 1 50 72% 50
30
1.5 3 2 35 51% 70
3 4 3 21 30% 63 25
5 5 4 15 22% 60

Price (€/unit)
0 6 5 6 9% 30 20
3 7 6 6 9% 36
3 8 7 6 9% 42 15
1.5 9 8 5 7% 40 10
4 10 9 5 7% 45
8 11 10 2 3% 20 5
3 12 11 2 3% 22
4 13 12 2 3% 24 0
20 14 13 2 3% 26 0 10 20 30
3 15 14 2 3% 28 Qu
5 16 15 2 3% 30
2.5 17 16 2 3% 32
3 18 17 2 3% 34 Demand and Profit Base
3 19 18 2 3% 36
1.5 20 19 2 3% 38 100
1 21 20 0 0% 0
80

Price (€/unit), Proft

0 22 21 0 0% 0
0 23 22 0 0% 0 60
20 24 23 0 0% 0
40
1 25 24 0 0% 0
2.5 20
10
1 0
5 0 10 20 30 40
-20
10
4 -40
5 Quantity (u
2.5
4
2
3
4
1
2.5
2
2
1
10
 1
1
1
1
0.5
4
2
2
3
2.5
0.8
2.5
3
5
1
5
3
5
3
5
3
2.5
3
2
0
 Demand Based on StatedWillingness to Pay
30

25

20

15

10

0
0 10 20 30 40 50 60 70 80
Quantity (units)

Demand and Profit Based on StatedWillingness to Pay

100

80

60

40 Profit
20 Demand

0
0 10 20 30 40 50 60 70 80
-20

-40
Quantity (units)
•ÈÀV1 V2 V3 WTP
R_1JPCzG3v5fH7je1 Default Response Set Anonymous 2
R_27g9JmMe7JSNXL5 Default Response Set Anonymous 5
R_29soi4cFQWYNSFd Default Response Set Anonymous 2
R_2S8qANAnloHzpjT Default Response Set Anonymous 1.5
R_QgJGSzfZZBxJhhD Default Response Set Anonymous 3
R_3jVaUofqNGsoTyq Default Response Set Anonymous 5
R_2zSGeJDtCfiWWE9 Default Response Set Anonymous 0
R_1CvgW3JKSQPVsmf Default Response Set Anonymous 3
R_2c1QtgcmEJkeBNJ Default Response Set Anonymous 3
R_2SkNfKskL9jVgcj Default Response Set Anonymous 1.5
R_1iaEN2x6aFZiShV Default Response Set Anonymous 4
R_1rIcXkGdbCtnmjs Default Response Set Anonymous 8
R_2R3QwGXECgTkyP0 Default Response Set Anonymous 3
R_2uEZyfEmey31iNw Default Response Set Anonymous 4
R_Uo6Isa5EbAYEWvD Default Response Set Anonymous 20
R_3CTMisfohkLP1Xe Default Response Set Anonymous 3
R_3DhwFDdNg0SL7aG Default Response Set Anonymous 5
R_3rM9FKeiwIMg3GA Default Response Set Anonymous 2.5
R_uk14SQq0IMMFG81 Default Response Set Anonymous 3
R_2usnnaKDq3pZGvI Default Response Set Anonymous 3
R_pmiT1R1oi3AQPbr Default Response Set Anonymous 1.5
R_OkaoeeGNhQmtoC5 Default Response Set Anonymous 1
R_DdRGcaI55a87Obn Default Response Set Anonymous 0
R_3iDSBeQ2XStn1rx Default Response Set Anonymous 0
R_3nVKPczsST0ahRj Default Response Set Anonymous 20
R_3k4xh4qYMuliUwL Default Response Set Anonymous 1
R_3ltwCoQ5LXGzSZZ Default Response Set Anonymous 2.5
R_2Wwoaj3Ua8KvKwg Default Response Set Anonymous 10
R_3O2NqRCr7P0AqOE Default Response Set Anonymous 1
R_3LX7h2eB5Z5A3KS Default Response Set Anonymous 5
R_3iUSHsWZ6GJJBVR Default Response Set Anonymous 10
R_Uc4YuJrYKOfrQpr Default Response Set Anonymous 4
R_1jThQPixwqbc9JJ Default Response Set Anonymous 5
R_1U01qvLknjcWS9v Default Response Set Anonymous 2.5
R_3ndcFOmjTDH73a3 Default Response Set Anonymous 4
R_1ezcb1CvuWho0Nb Default Response Set Anonymous 2
R_1QuPB9ExKk21D9Y Default Response Set Anonymous 3
R_1d6MrhRrdaDWxJI Default Response Set Anonymous 4
R_3fDXMEeke5J9T92 Default Response Set Anonymous 1
R_3Ld3ZZNUM9xu2y7 Default Response Set Anonymous 2.5
R_3PYa6DBMu7XrVeo Default Response Set Anonymous 2
R_2bTuv8JovKRtyfk Default Response Set Anonymous 2
R_vHXvkfNp8NduWSl Default Response Set Anonymous 1
R_2zT8mHByonJ02JY Default Response Set Anonymous 10
R_1lyRl4XJcLzt5os Default Response Set Anonymous 1
R_3dYQ1xZAJpiylHb Default Response Set Anonymous 1
R_T14Jcsmuh89jtnj Default Response Set Anonymous 1
R_AhbCjhmWh1IvJrH Default Response Set Anonymous 1
R_3Dtp8vN9pYAvPCu Default Response Set Anonymous 0.5
R_1NkRdmgAST6fzpW Default Response Set Anonymous 4
R_2D2HYaxn0XI3euE Default Response Set Anonymous 2
R_3GoBpCgBnnCjxUU Default Response Set Anonymous 2
R_xAsf8Yj6vJLTx1T Default Response Set Anonymous 3
R_2ritgANM7kHVnax Default Response Set Anonymous 2.5
R_3iJ7U9VgOJDKJVz Default Response Set Anonymous 0.8
R_3PRInKHwSb7s9m2 Default Response Set Anonymous 2.5
R_zS7qj6t4JCnYUql Default Response Set Anonymous 3
R_2YMmwyaVNt8DdW6 Default Response Set Anonymous 5
R_2CTbl6ZTiwUfbiu Default Response Set Anonymous 1
R_1DqYnDn2E3SAeyg Default Response Set Anonymous 5
R_2CswOKhbTelpxQ6 Default Response Set Anonymous 3
R_1JDzXDWwrmFzPVg Default Response Set Anonymous 5
R_3CHGzaYCjCOPYwr Default Response Set Anonymous 3
R_3oYKwbzJadegRj4 Default Response Set Anonymous 5
R_1LU6fhl8MA5Jd9T Default Response Set Anonymous 3
R_31EGgQpjJCAbLN3 Default Response Set Anonymous 2.5
R_2rkgOCxaQWu1kW5 Default Response Set Anonymous 3
R_2rpD4aR2kSFAWqS Default Response Set Anonymous 2
R_215KdP8HPhQcUuv Default Response Set Anonymous 0