Questionnaire on Students Perception of Brand-Building

of B-schools

(Please tick the relevant rating 1 – 5 given beside each question with 5 being the highest
and 1 being the lowest).

Sr. Statement Scale

No
1. Branding helps differentiate B-schools 1 2 3 4 5

2. The management team of B-schools play a key 1 2 3 4 5

role towards brand activities
3. The code of conduct for students helps in 1 2 3 4 5
strengthening the brand of my B-school
4. Branding of B-schools helps in high student 1 2 3 4 5
enrollment
5. Brand name of B-schools helps students identity 1 2 3 4 5

6. Branding of B-school can encourage the 1 2 3 4 5

competition
7. Effective teaching can build better B-school 1 2 3 4 5
branding
8. Availability of Hi-Fi classrooms is an advantage 1 2 3 4 5
in branding B-schools
9. The richness of a B-school can also be evaluated 1 2 3 4 5
with library resources
10. Sufficient number of PCs with configuration of 1 2 3 4 5
P2 made available in B-schools helps its
branding
11. The total built up area of a B-school made 1 2 3 4 5
sufficient for the students is important for its
branding
12. The sport and cultural activities of a B-school 1 2 3 4 5
helps for its better branding
13. The quality of a B-school can be appraised based 1 2 3 4 5
on the students achievement in the college
14. The quality of a B-school can be appraised based 1 2 3 4 5
on the students learning from the college
15. The quality of a B-school can be appraised based 1 2 3 4 5
on the students intake in the college
16. The quality and effectiveness of a B-school can 1 2 3 4 5
be appraised based on the alumni’s
accomplishments
17. Quality of education should be high in B-schools 1 2 3 4 5

18. Environment of a B-school play a major role in 1 2 3 4 5

attracting students
19. Organize seminars, FDP’s and MDP’s in B- 1 2 3 4 5
schools plays a vital role for its branding
20. Training and internship programs is important for 1 2 3 4 5
B-school branding
21. Standard entrance test for admission in a B- 1 2 3 4 5
school helps in its branding
22. Quality of faculty selection and induction process 1 2 3 4 5
helps B-schools branding
23. Joint Community Development Programmers of 1 2 3 4 5
B-schools are important for its branding
24. The placement activities should be in qualitative 1 2 3 4 5
consultation between student and staff
25. The placement quality of B-schools encourage 1 2 3 4 5
students for their future
26. E-Boucher in placement should be used for 1 2 3 4 5
students future professional career
27. R & D activities in B-schools are useful for 1 2 3 4 5
sustainable development of education
28. I feel that there is sustainable value addition 1 2 3 4 5
during the studentship in B-schools
29. Foreign University student-faculty exchange 1 2 3 4 5
programmers helps in B-school branding
30. The corporate tie-up can upgrade and develop the 1 2 3 4 5
courses
31. CEOs and MDs from different corporate visiting 1 2 3 4 5
B-schools helps in its branding
32. B-school tie-ups with NGOs are beneficial 1 2 3 4 5

33. Logo of a B-school does matter in differentiating 1 2 3 4 5

B-Schools.
34. Student networking activities of B-schools helps 1 2 3 4 5
in its branding
35. Flagship programs of B-school help brand 1 2 3 4 5
building
36. Incubation Centre for entrepreneurs in B-schools 1 2 3 4 5
help branding
37. Campus activities on promoting entrepreneurship 1 2 3 4 5
among students in B-school should be mandatory

Note : 1. Please mark your response by either highlighting/bold each of them and send it
back.
2. Please take time to also find your parents response on these questions in another copy
and mark on top (“your name” and “father’s/mother’s response”).
3. And please send your responses by 10 am (12.11.2010).