Académique Documents
Professionnel Documents
Culture Documents
By – Aditya
Enroll No – 0582051809
BBA (B&I) 2008-11
BLS Institute of Tech. & Mgmt.
The study was conducted from 1st of June, 2010 to 31st of July, 2010
At
This is to certify that the project entitled “Potential of Life Insurance Industry in Gurgaon”
is a bonafide work of Aditya, a student of BLS Institute of Tech. & Mgmt. , and was
successfully conducted at, MetLife India Insurance Co. Ltd, Gurgaon, from 1st June to 31st
July, 09 for the fulfillment of the course Bachelor of Business Administration (BBA)(B&I).
This is to certify that I have completed the Summer Training Project titled
under the guidance of “Mr.Tushar Sharma” in partial fulfillment of the requirement for
the award of degree of Bachelor of Business Administration at BLS Institute of Tech. &
Mgmt. This is an original piece of work & I have not submitted it earlier elsewhere.
(Aditya )
CERTIFICATE
This is to certify that ……Aditya… is a bonafide student of BLS Institute of Tech. & Mgmt.
and has successfully completed the Summer Training Project under my guidance.
Undertaken at
…………………. …………………...
Acknowledgement 7
Executive Summary 8
Introduction (9-37)
• Introduction of the Industry 9
Life Insurance 10
General Insurance 11
Major Policy changes 13
Changing Face of Indian Insurance Industry 14
15
Various types of Life Insurance Policies
• Introduction of the Company
17
Company Profile 17
MetLife Inc. 19
Values 20
Management 22
Insurance Plans/Products
Survey (43-61)
• Graph Analysis & Data Interpretation 44
Bibliography (66)
Annexure (67-70)
• Questionnaire 68
LIST OF GRAPHS
Particulars Page
No.
[Fig 1] No of People Having Insurance 45
I am thankful to MetLife India Insurance Co. Ltd. for providing me an opportunity to undertake
project in their esteemed organization. I would like to special thanks to my project manager
Mr. Tusar Sharma, Sales Manager at MetLife India Insurance Co. Ltd, Gurgaon, who
helped me throughout the project and also encouraged me to take this project in future course
for my career.
Last but not the least I am also thankful to all the staff members of MetLife India Insurance
Co. Ltd to make my project successful.
Aditya
EXECUTIVE SUMMARY
In today’s corporate and competitive world, I find that insurance sector has the maximum
growth and potential as compared to the other sectors. Insurance has the maximum growth rate
of 70-80% while as FMCG sector has maximum 12-15% of growth rate. This growth potential
attracts me to enter in this sector and MET LIFE INDIA INSURANCE CO. LTD. has given
me the opportunity to work and get experience in highly competitive and enhancing sector.
• The success story of good market share of different organizations depends upon the
availability of the product and services near to the customer, which can be distributed
through a distribution channel. In Insurance sector, distribution channel includes only
agents or agency holders of the company. If a company like MET LIFE INDIA
INSURANCE CO. LTD, MAX NEW YORK LIFE, BAJAJ ALLIANZ, TATA AIG, etc
has adequate agents in the market they can capture big market as compared to the other
companies.
• Agents are the best way for a company of Insurance sector through which policies and
benefits of the company can be explained to the customer.
INTRODUCTION
The story of insurance is probably as old as the story of mankind. The same instinct that
prompts modern businessmen today to secure themselves against loss and disaster existed in
primitive men also. They too sought to avert the evil consequences of fire and flood and loss of
life and were willing to make some sort of sacrifice in order to achieve security. Though the
concept of insurance is largely a development of the recent past, particularly after the industrial
era – past few centuries – yet its beginnings date back almost 6000 years.
Life Insurance
In 1818 the British established the first insurance company in India in Calcutta, the Oriental
Life Insurance Company. First attempts at regulation of the industry were made with the
introduction of the Indian Life Assurance Companies Act in 1912. A number of amendments to
this Act were made until the Insurance Act was drawn up in 1938. Noteworthy features in the
Act were the power given to the Government to collect statistical information about the insured
and the high level of protection the Act gave to the public through regulation and control.
When the Act was changed in 1950, this meant far reaching changes in the industry. The extra
requirements included a statutory requirement of a certain level of equity capital, a ceiling on
share holdings in such companies to prevent dominant control (to protect the public from any
adversarial policies from one single party), stricter control on investments and, generally, much
tighter control. In 1956, the market contained 154 Indian and 16 foreign life insurance
companies. Business was heavily concentrated in urban areas and targeted the higher echelons
of society. “Unethical practices adopted by some of the players against the interests of the
consumers” then led the Indian government to nationalize the industry. In September 1956,
nationalization was completed, merging all these companies into the so-called Life Insurance
Corporation (LIC). It was felt that “nationalization has lent the industry fairness, solidity,
growth and reach.”
Some of the important milestones in the life insurance business in India are:
1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life
insurance business.
1928: The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the Insurance Act with the objective
of protecting the interests of the insuring public.
1956: The market contained 154 Indian and 16 foreign life insurance companies.
General Insurance
The General insurance business in India started with the establishment of Triton Insurance
Company Limited in 1850 at Calcutta. In 1907, the first company, The Mercantile Insurance
Ltd. was set up to transact all classes of general insurance business. General Insurance Council,
a wing of the Insurance Association of India in 1957, framed a code of conduct for ensuring
fair conduct and sound business practices. In 1968 the Insurance Act was amended to regulate
investments and to set minimum solvency margins. In the same year the Tariff Advisory
Committee was also set up. In 1972, The General Insurance Business (Nationalization) Act
was passed to nationalize the general insurance business in India with effect from 1st January
1973. For these 107 insurers was amalgamated and grouped into four company’s viz., the
National Insurance Company Ltd., the New India Assurance Company Ltd., the Oriental
Insurance Company Ltd., and the United India Insurance Company Ltd. General Insurance
Corporation of India was incorporated as a company
Some of the important milestones in the general insurance business in India are:
1907: The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes
of general insurance business.
1957: General Insurance Council, a wing of the Insurance Association of India, frames a
code of conduct for ensuring fair conduct and sound business practices.
1968: The Insurance Act amended to regulate investments and set minimum solvency margins
and the Tariff Advisory Committee set up.
1972: The General Insurance Business (Nationalization) Act, 1972 nationalize the general
insurance business in India with effect from 1st January 1973. 107 insurers amalgamated and
grouped into four companies viz. the National Insurance Company Ltd., the New India
Assurance Company Ltd., the Oriental Insurance Company Ltd. and the United India
Insurance Company Ltd. GIC incorporated as a company.
MAJOR POLICY CHANGES
Insurance sector has been opened up for competition from Indian private insurance companies
with the enactment of Insurance Regulatory and Development Authority Act, 1999 (IRDA
Act). As per the provisions of IRDA Act, 1999, Insurance Regulatory and Development
Authority (IRDA) was established on 19th April 2000 to protect the interests of holder of
insurance policy and to regulate, promote and ensure orderly growth of the insurance industry.
IRDA Act 1999 paved the way for the entry of private players into the insurance market which
was hitherto the exclusive privilege of public sector insurance companies/ corporations. Under
the new dispensation Indian insurance companies in private sector were permitted to operate in
India with the following conditions:
• Growth of customer’s interest with an increasing demand for better insurance products.
Today, the Indian life insurance industry has a dozen private players, each of
which are making strides in raising awareness levels, introducing innovative products and
increasing the penetration of life insurance in the vastly underinsured country. Several of
private insurers have introduced attractive products to meet the needs of their target customers
and in line with their business objectives. The success of their effort is that they have captured
over 28% of premium income in five years.
The biggest beneficiary of the competition among life insurers has been the
customer. A wide range of products, customer focused service and professional advice has
become the mainstay of the industry, and the Indian customer’s forms the pivot of each
company’s strategy. Penetration of life insurance is beginning to cut across socio-economic
classes and attract people who have never purchased insurance before.
Life insurance is also now being regarded as a versatile financial planning tool.
Apart from the traditional term and saving insurance policies, industry has seen the entry and
growth of unit linked products. This provides market linked returns and is among the most
flexible policies available today for investment. Now products are priced, flexible, and realistic
and sustain so people in better position to understand the risk and benefits of the product and
they are accepting these innovative products.
So it is clear that the face of life insurance in India is changing, but with the
changes come a host of challenges and it is only the credible players with a long term vision
and a robust business strategy that will survive. Whatever the developments, the future and the
opportunities in this industry will surely be exciting.
• Endowment policies: This type of policy covers risk for a specified period, and at the
end of the maturity sum assured is paid back to policyholder with the bonuses during the
term of the policy.
• Money back policies: This type of policy is for periodic payments of partial survival
benefits during the term of the policy as long as the policy holder is alive.
• Group insurance: This type of insurance offers life insurance protection under group
policies to various groups such as employers-employees, professionals, co-operatives etc
it also provides insurance coverage for people in certain approved occupations at the
lowest possible premium cost.
• Term life insurance policies: This type of insurance covers risk only during the
selected term period. If the policy holder survives the term, risk cover comes to an end.
These types of policies are for those people who are unable to pay larger premium
required for endowment and whole life policies. No surrender, loan or paid up values are
in such policies.
• Whole life insurance policies: This type of policy runs as long as the policyholder is
alive and is covered for the entire life of the policyholder. In this policy the insured
amount and the bonus is payable only to nominee on the death of policy holder.
• Joint life insurance policies: These policies are similar to endowment policies in
maturity benefits and risk cover, but joint life policies cover two lives simultaneously
such as married couples. Sum assured is payable on the first death and again on the death
of survival during the term of the policy.
• Pension plan: a pension plan or annuity is an investment over a certain number of years
but does not provide any life insurance cover. It offers a guaranteed income either for a
life or certain period.
• Unit linked insurance plan: ULIP is a kind of insurance plan which provides life cover
as well as return on premium paid over a certain period of time. The investment is
denoted as units and represented by the value called as net asset value (NAV).
COMPANY PROFILE
MetLife India Insurance Company Limited (MetLife) is an affiliate of MetLife, Inc. and was
incorporated as a joint venture between MetLife International Holdings, Inc., The Jammu and
Kashmir Bank, M. Pallonji and Co. Private Limited and other private investors. MetLife is one
of the fastest growing life insurance companies in the country. It serves its customers by
offering a range of innovative products to individuals and group customers at more than 600
locations through its bank partners and company-owned offices. MetLife has more than 50,000
Financial Advisors, who help customers achieve peace of mind across the length and breadth of
the country.
MetLife, Inc., through its affiliates, reaches more than 70 million customers in the Americas,
Asia Pacific and Europe. Affiliated companies, outside of India, include the number one life
insurer in the United States (based on life insurance enforce), with over 140 years of
experience and relationships with more than 90 of the top one hundred FORTUNE 500®
companies. The MetLife companies offer life insurance, annuities, automobile and home
insurance, retail banking and other financial services to individuals, as well as group insurance,
reinsurance and retirement and savings products and services to corporations and other
institutions.
MetLife Inc.:-
Celebrating 140 years, MetLife, Inc. is a leading provider of insurance and financial services
with operations throughout the United States and the Latin America, Europe, and Asia Pacific
regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc.
reaches more than 70 million customers around the world and MetLife is the largest life insurer
in the United States (based on life insurance in-force).
The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking
and other financial services to individuals, as well as group insurance and retirement & savings
products and services to corporations and other institutions.
FACT SHEET
Founded 2001
Started Operation FY 2001-02
Headquarters Bangalore, India
World Wide Web Address www.metlife.co.in
Managing Director Rajesh Relan
Employees 7688
Financial Advisors 56,072
Bancassurance Tie-Ups 5 (J&K Bank/Axis
Bank/Dhanalakshmi Bank/Karnataka
Bank/Barclays)
Number Of Products Over 20 products
Presence Through MetLife Offices 192 offices in 131 cities
Presence Through Bank Partners 1910 offices in 686 cities
Functioning
productively in Operating with an Partners:-
teams towards a intense dedication
common purpose; to managing
realising the monetary resources
collective power of for strong business
diverse work- results.
groups.
Child Plan:-
Met Bhavishya
MetLife offers 'Met Bhavishya' - a guaranteed money back plan that pays out funds to help to
meet the education and career milestones of children. With this plan, the Life Insured is that of
the parent. The plan also has inbuilt guaranteed additions to add value to the policy over its
term.
There are two options to choose from and fixed term benefits, periodic additions & terminal
additions are payable based on the option that select. The policy is suitable for parents with
children between the ages 0-12 and parents in the age group of 20-50 years old.
MetLife offers 'Met Junior'- a flexible endowment plan that combines savings and security.
Children's well-being is our highest priority. So MetLife offer a plan which offers both timely
and efficient return on investment. All with a guarantee.
Met Junior - Non Par
On attaining maturity, the Person Insured will receive the Sum Assured.
Met Junior - Par
On attaining maturity, the Person Insured will receive the Sum Assured, the Reversionary Bonus and
the Terminal Bonus, if any.
When child is born, a star is born in family. And, parents would like to provide their star with
all the building blocks that could develop his or her potential to the fullest. This could mean
special instruction sessions for talented children, unique training gear for exceptional athletes
or qualified training for born singers to provide that extra-edge.
To ensure this, parents would need an investment and protection package that is exclusively
designed to help you plan for financial security, no matter what uncertainties life brings.
'Met Little Star', a Unit-Linked, regular premium, child insurance plan helps parents do just
that. It secures finances for child's educational needs and ensures that plans go as planned, no
matter what the circumstances.
MetLife offers 'Met Junior Money Back' - a money back plan that combines savings and
security. Child's well-being is our highest priority. So MetLife offer a money back plan which
provides guaranteed periodic survival benefits at the end of 5, 10 & 15 years, along with
guaranteed growth of savings.
A plan which offers both timely and efficient return on investment with payouts at different
milestones.
Survival Benefit
Met Magic
MetLife offers 'Met Magic', a Unit-Linked (non-medical, regular premium) life insurance plan
(Non Par).
Parents always want their little angel to have the best, in every sphere of life. You don't want
your child to have to compromise. No matter what the circumstances.
Met Magic, a unique life insurance plan, helps you secure the future of your loved one!
Retirement:-
Met Growth
MetLife offers 'Met Growth' - a Unit-Linked solution to help in golden years. It is specially
designed to provide financial security for future requirements. This plan allows to start
planning immediately by ensuring the safety of first year premiums. It also helps create
retirement fund faster by giving you 100% allocation from the second year onwards, coupled
with attractive loyalty additions into fund. Guaranteed.
Basic Sum Assured Min - 5 times the Annualized Premium ***Other Sum
Assured multiples - 10 times & 20 times the Annualized
Premium.
Benefit
• Death Benefit
In the unfortunate event of death, the higher of the Sum Assured or the Fund Value
would be payable.
If death of the Person Insured occurs before age 7, the Fund Value plus the regular
premium received by us in the first policy year is payable.
• Maturity Benefit
On maturity, you will receive the Fund Value including the Guaranteed Loyalty
Addition or you can opt for the settlement options.
• Loyalty Additions
You get the guarantee of enhancing your wealth creation through guaranteed
loyalty additions (up to 120% of the first year annual premium) at the end of the
10th & 15th year plus Guaranteed Additions as a % of the Fund Value.
At the end of the 10th year: 50% of the first year annualized premium
MetLife offers 'Met Advantage Plus' - a Unit-Linked Pension Plan that allows to effectively
and efficiently accumulate retirement needs. As the name suggests, it comes with many
advantages.One can choose from eight annuity options, two life cover options and get tax
benefits under Section 80 C and 10 (10 A). One can buy the plan without any hassles and
invest more as you approach retirement by using the top-up functionality. All in all, it’s a plan
which works harder when one stop working. For one, it ensures that you lead a comfortable
lifestyle post retirement.
Benefits
• Death Benefit
In case of death during the accumulation period, the death benefit payable is:
Under Option A: A guaranteed amount of 110% of the Fund Value is payable to the nominee.
Under Option B: 100% of the Fund Value is payable to the nominee.
• Vesting Benefit
On the vesting date, i.e. at the end of the accumulation term,you can take one-third of your
retirement kitty as a tax-free lump sum and utilize the balance to buy annuities. Or you can use
the entire retirement kitty to buy annuities.
Met Pension-Par
'Met Pension (Par)' serves as a friendly helping hand so one can stay financially independent
even after retirement. It helps to build up a fund for golden years.
With this plan,one can ensure his\her enjoy retirement as a happy new chapter.
Premium Payment Term Single Pay, Limited Pay (3 or 5 Pay) & Regular
Pay
Benefits
Death Benefit
In case of death while one is saving for retirement, the death benefit payable is:
1. Return of premiums.
2. Accrued reversionary bonus, if any.
3. Any insurance on the life of the Insured that may be provided by riders to this policy.
Vesting Benefit
On the vesting date, you can take one third of your retirement kitty as a tax-free lump
sum and utilize the balance to buy annuities or you can use the entire retirement kitty to
buy annuities. The retirement fund on the date of vesting is equal to the Sum Assured
plus Guaranteed Additions plus the compounded reversionary bonuses plus the terminal
bonus, if any.
Guaranteed Additions
Savings:-
Met Sukh
MetLife offers 'Met Sukh'- a guaranteed money-back policy which provides guaranteed
periodic survival benefits at the end of 5, 10, 15 & 20 years and guaranteed additions of 10% of
the Sum Assured for the entire term. It not only covers your life, but also guarantees you cash
payments at various milestones along with guaranteed growth of your savings.
Benefits
• Death Benefit
In the unfortunate event of death of the Person Insured, the Sum Assured along
with the Guaranteed Additions are payable.
The policyholder is entitled to Guaranteed Additions of Rs. 100 per Rs. 1,000 of the
Sum Assured for each completed year.
• Maturity Benefit
On maturity, the life insured will receive the Survival Benefits plus the Guaranteed
Addition.
• Survival Benefits
At the end of 5 years 20% of the Sum Assured
Met Suvidha
'Met Suvidha' is a flexible Endowment Plan that combines savings and security. In addition to
providing you protection till the maturity of the plan, it helps you save for your specific long
term financial objectives. This long term savings-cum-protection plan comes to a customer at
affordable premiums.
MetLife presents 'Met Saral' - a non- participating endowment plan. As the name suggests, it’s
a simple savings plan which gets customer into the savings habit without any medical tests. All
need to do is fill in a simple application form and are ensured a guaranteed maturity amount of
Rs 100,000, even in the case of death during the term. Take the first step towards a better
financial future for customer and his family. Ensure and insure the first Lakh.
Met 100
'Met 100' - a whole life policy where customer pay premiums for 15, 20 or 25 years.
It helps create a legacy for the children, leaving money for a dependant spouse and, more
importantly, provides insurance cover at affordable rates.
Non-Par Par
Maximum Entry Age 70 yrs for ppt of 15 yrs 70 yrs for ppt of 15
65 yrs for ppt of 20 yrs yrs
60 yrs for ppt of 25 yrs 65 yrs for ppt of 20
yrs
60 yrs for ppt of 25
yrs
70 yrs for life – ppt
Minimum Annual Rs. 1,000 for issue age of < 15 Met 100 Gold: Rs.
Premium yrs 2,500
Rs. 2,500 for issue age of > = 15 Met 100 Platinum:
yrs Rs. 7,500
Maturity Benefit
Met 100 - Par
On maturity of the policy, the Sum
Death Benefit Assured plus the Reversionary
Met 100 - Par Bonus and Terminal Bonuses, if
In the event of death, the Sum any, are payable.
Assured plus the Reversionary
Bonus and Terminal Bonuses, if Met 100 - Non-Par
any, are payable. On maturity of the policy, the Sum
Assured is payable
Protection:-
Met Suraksha
MetLife offers 'Met Suraksha - Term Assurance (TA)', a non participating
term assurance plan which provides life cover at a nominal cost. To put it
simply, it is a life insurance plan that gives complete protection to enjoy life
to the fullest. Customer can further customize plan with two riders –
Accidental Death Benefit and Critical Illness.
MetLife offers 'Met Suraksha - Term with Return of Premium (TROP)', a non
participating term assurance plan which provides life cover at a nominal cost.
To put it simply, it is a life insurance plan that gives complete protection to
enjoy life to the fullest. You can further customize your plan with two riders
– Accidental Death Benefit and Critical Illness.
This plan which provides life cover for home loans taken for any period
above 5 years. It is a decreasing term insurance with single and limited
premium options. The plan covers an amount equal to the outstanding amount
as per the policy schedule.
Rural :-
None of us can be sure what tomorrow will bring. Shield your families
against the unknown. MetLife’s rural plans protect your loved ones against
financial liabilities and help you save for tomorrow. All at affordable
premiums
Met Vishwas
Met Suvidha-Rural
Benefits:
Met Easy
Maximum Age 55 50 50
at Entry
(The maximum Sum Assured available in this product is based on age, at the time of
buying the policy.)
Benefits-
If you are keen on investing lump sum amounts over a shorter horizon, this is
the ideal plan for you.
'Met Smart Plus' – a Unit-Linked Whole life plan that matures at age 100. If
you want to protect your family from life’s uncertainties; at the same time,
you wish insurance would yield higher returns on your investments. You
want your insurance policy to help realize all your dreams. It’s a right plan to
go with.
Same as Met Smart Plus Regular but premium is payable in a single term or
at the time of policy taken.
MetLife offers 'Met Smart Premier' – a Unit-Linked Whole life plan that
matures at age 100. You want to protect your family from life’s
uncertainties; at the same time, you wish insurance would yield higher returns
on your investments. You want your insurance policy to help realize all your
dreams.
Health:-
(# Family means spouse and two children. Every additional family member
shall be underwritten as per the underwriting conditions laid by the Company
from time to time.)
Met Health Care is a long term health insurance plan from MetLife. This plan
covers
All the above benefits can be availed without the hassle of undergoing any
medical examination. Just fill up the simple application form and start
enjoying the unmatched benefits of Met Health Care.
Illustration
Daily Hospitalisation Rs. 1000 per day Rs. 2000 per day Rs. 3000 per Rs. 4000 per Rs. 5000 per
Cash Benefit day day day
Daily ICU Cash Benefit Rs. 2000 per day Rs. 4000 per day Rs. 6000 per Rs. 6000 per Rs. 6000 per
day day day
Recuperation Benefit Rs. 3000 Rs. 6000 Rs. 9000 Rs. 10000 Rs. 10000
Critical Illness Benefit Rs. 1 Lakh Rs. 2 Lakh Rs. 3 Lakh Rs. 3 Lakh Rs. 3 Lakh
Accidental Total & Rs. 1 Lakh Rs. 2 Lakh Rs. 3 Lakh Rs. 3 Lakh Rs. 3 Lakh
Permanent Disability
Benefit
Benefits
Death/Maturity Benefit
The premium paid (excluding the service tax) under this plan is
eligible for Tax Benefits under Section 80 D of the Income Tax Act,
1961 as per the provisions and conditions given therein and are
subject to any changes made in the tax laws in future.
Reasons to Buy
1. Coverage for the entire family.
2. No Claim Discounts.
5. Multiple Claims.
RESEARCH METHODOLOGY
Objective
Scope of study
Sampling methodology
Limitations
RESEARCH METHODOLOGY
TITLE:
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals mainly with studying the
buying pattern in the insurance industry with a special focus on MetLife India
Insurance Co. Ltd. The various segments of the markets divided in terms of
Insurance Needs, Age groups, Satisfaction levels etc will also studied.
OBJECTIVE
This is a limited study which takes into consideration the responses of 100
people. This data can be explorated to take in the trends across the industry.
The significance for the industry lies in studying these trends that emerge
from the study. It is a rapidly changing and evolving sector. People are only
beginning to wake up to its vast possibilities. A study like this can attempt to
To facilitate and provide useful information for the study of the company and
the insurance industry and also provide recommendations for MetLife India
Insurance Co. Ltd
RESEARCH DESIGN
• NON-PROBABILITY
RESEARCH
this questionnaire.
SAMPLING METHODOLOGY
Sampling Technique:
Initially, a rough draft was prepared keeping in mind the objective of the
research. A pilot study was done in order to know the accuracy of the
and convinent
Sampling Unit:
The respondents who were asked to fill out questionnaires are the sampling
Employed etc.
Sample size:
The sample size was restricted to only 100, which comprised of mainly
Sampling Area:
Yes 70 70%
No 30 30%
INTERPRETATION
• 30% of the respondents are either not having any Insurance policy
at present or their policy is already matured.
• And at present 100% of the respondents are with the view that
Insurance is a tool to protect your family.
TYPES OF INSURANCE POLICY RESPONDENTS HAVE
LIFE POLICY 75 75
NON LIFE 25 25
POLICY
BOTH 45 45
INTERPRETATION
[Some of the respondents opted for two or more than two items]
PREFERENCE OF RESPONDENTS OF INSURANCE
COMPANIES
NO.OF
COMPANY’S NAME SHARE (%)
RESPONDENT
L.I.C. 74 74
Reliance Life
3 3
Insurance
Metlife India Ins.
2 2
Co.Ltd
Bajaj Allianze 3 3
ICICI Prudential 9 9
SBI Life 7 7
Max New York Life 2 2
TOTAL 100 100
INTERPRETATION
74% of the people contacted prefer LIC policy to any other and
NO.OF
BENEFITS SHARE (%)
RESPONDENTS
Cover Future Uncertainty 55 55
Tax Deductions 20 20
Future Investment 25 25
TOTAL 100 100
[Fig4]
Future
Investment
25%
Cover Future
Tax Uncertainty
Deductions 55%
20%
INTERPRETATION
[Fig 5]
MONEY
REPUTATIO BACK
N OF GUAARENT
COMPANY EE
11% 15%
LOW
PREMIUM
30%
LARGER
EASY RISK
ACCESS TO COVERAgE
AGENTS 37%
7%
INTERPRETATION
INTERPRETATION
saving tool.
[Some of the respondents opted for two or more than two items]
Response No of respondents
self 40
spouse 28
children 21
parents 18
all 11
INTERPRETATION
Among that 42% people who having insurance, they have insurance 40% for
self, 28%for spouse ,21% for children and 18% for their parents and 11% for
all family member.
REASONS BEHIND TAKING INSURANCE
INTERPRETATION
• 80% of the Respondents opted for Insurance for tax saving benefits
• But all of them, i.e. 100% of the respondents have opted for
Satisfied 60 60%
INTERPRETATION
existing policy.
• 40% of the respondents are not satisfied with their existing policy.
• In this case all of those who have taken a policy have responded.
SATISFACTION OF +VE RESPONDENTS WITH RESPECT TO
SERVICE AGENT
Satisfied 45 45%
Satisfied
45%
Not satisfied
55%
INTERPRETATION
agent.
insurance agent.
INTERPRETATION
tax.
RESPONDENTS PERCEPTION ABOUT BEST FORM OF
INVESTMENT FOR SECURING THEIR FUTURE
Bank deposits 11 5%
Jewellery 25 11%
Securities i.e. bonds, MFs 40. 17%
Shares 10 4%
Insurance 70 30%
Fixed
[Fig12]
80 Assets, 75
Insurance, 70
70
60
Bonds/Mutual
50
Funds, 40
40
30 Jewellery, 25
Bank
20 deposits, 11 Shares, 10
10
0
Fixed Assets Bank deposits Jewellery Bonds/Mutual Shares Insurance
Funds
INTERPRETATION
• 75% of the respondents are with the view that Fixed Assets is the
best form of investment for securing their future.
INTERPRETATION
• 29% of the respondents are with the view that insurance should be
bought after the age of 25 years.
• 10% of the respondents are with the view that insurance should be
buyed after the age of 35 years.
• Whereas, 61% of the respondents are with the view that buying of
insurance do not have anything to do with age i.e. there is no age
limitations. It can be purchased any time according to the need.
PEOPLE OPINION ABOUT INDIAN INSURANCE COMPANIES
INTERPRETATION
Unsatisfactory.
• 35.75% of the respondents are with the view that Indian Insurance
• And according to the data, no single person has felt that it is very
good.
[Some of the respondents opted for two or more than two items]
WHAT PEOPLE LOOK FOR IN AN INSURANCE COMPANY
INTERPRETATION
insurance.
INTERPRETATION
even away from a city if services and products are worthwhile, which
again is a good prospect (potential) for Max New york Life Insurance to
[Fig17]
Not Planning
13%
Planning
87%
INTERPRETATION
• Only 13% of the customers contacted are not planning for new
investments presently.
investments this can be a great potential for MetLife India Insurance Co.
1. As the people think that insurance is a tool to protect their family & a tax
saving device. They are aware of the fact & realizing its, importance. There is
2. The entrance of private players will increase the competition and it would
3. Since Met Life India Insurance is leading with several companies’ policies
it should be easy for them to penetrate into the market and secure a good
position if they pay greater attention to the service part provided to their
4. As seen from the survey that at present 70% of the customer are having
insurance policy out of which 87.5% of the customer are planning for new
investments. So it can be a good potential for the company and they should
provider away from their city is providing it. But in turn they should provide
good products and services. The company should try to convince these
PHASE OF TRANSITION
impression that I gathered during Data collection was the immense awareness
and knowledge among people about various companies and their insurance
products. People are beginning to look beyond LIC for their insurance needs
and are willing to trust private players with their hard earned money.
Television Ad campaigns over the years is beginning to have it’s impact now.
number of respondents have opted for insurance for such purposes and it
shows how insurance companies have been successful to attract public money
in recent times.
The general satisfaction levels among public with regards to policy and
agents still requires improvement. But therein lies the opportunity for a
relative player like MetLife India Insurance Co. Ltd. LIC has never been
known for prompt service or customer oriented methods and MetLife India
WEBSITES REFERRED
www.metlife.co.in
www.irdaindia.org
www.thehindubusinessline.com
ANNEXURE
QUESTIONNAIRE
NAME:_________________________
ADDRESS:______________________
______________________________OCCUPATION:__________________
_
a) LIC
b) ICICIPRUDENTIAL
c) SBI LIFE INSURANCE
d) MET LIFE INDIA INSURANCE
e) MAX NEW YORK LIFE INSURANCE
f) BAJAJ ALLIANZE
g) RELIANCE LIFE INSURANCE
h) ANY OTHER ________( Specify)
b) TAX DEDUCTIONS
c) FUTURE INVESTMENT
d) ANY OTHER _________(Specify)
6. WHAT’S YOUR PERCEPTION ABOUT INSURANCE?
(RANK THEM)
a) A SAVING TOOL
a) SATISFIED
b) NOT SATISFIED
c) NOT RESPONDING
a) SATISFIED
b) NOT SATISFIED
c) NOT RESPONDING
YES NO
e) SHARES f) INSURANCE
11.. WHAT DO YOU INTENT TO GAIN FROM INVESTMENTS?
c) TAX BENIFITS
e) SATISFACTORY f) GOOD
g) VERY GOOD
a) A TRUSTED NAME
b) FRIENDLY SERVICE & RESPONSIVENESS
c) GOOD PLANS
d) ACCESSIBILITY
a) YES b) NO c) UNCERTAIN
THANK YOU.