Business Plan

Seventh Heaven
Business Description
Seventh Heaven is a yoga center which provides its customers with fitness exercises and
personal growth trainings. Seventh Heaven expects to catch the interest of people who in the
era of busy life need to stop for a while and think about themselves.

Seventh Heaven aims to offer its products at a competitive price to meet the demand of the
middle-to higher-income local market in Warsaw with the intention to expand to the biggest
cities in Poland.

The Company
Our goal is to open two yoga centers in two biggest business areas in Warsaw: City Center West
in Wola district and Horizon Business Center in Mokotów district. The company intends to
provide its customers with Hatha yoga trainings as well as personal growth trainings such as:
“Develop self-confidence”; “ Make fear your friend”, “ Get along with yourself” , “ Manage
stress effectively”.

The company intends to hire six full time Hatha yoga trainers and six personal growth coaches.
Workshops will be provided from 8am till 8pm from Monday till Friday. To meet the demand
of the market we are also willing to conduct workshops in the offices.

Products and Services

Through the thorough observation of the business environment we came to the conclusion that
in the current stressful and busy life people are in great need to slow down and take care of
themselves. This is what we want to offer them. Our products have been carefully selected so
that they could match up to customer’s expectations. Hatha yoga is classified in the Western
world as one type of mind-body exercise and a type of complementary and alternative medicine
that has become popular and effective form of exercise in healthy, clinical, and athletic
populations because of the numerous health and fitness benefits associated with a regular
practice. Yoga involves the practice of physical postures in conjunction with awareness of the
breath to help develop mental focus and to connect the mind, body and spirit. The regular
practice of Hatha yoga strengthens not only flexibility and body balance but also through
incorporating appropriate breath and mediation techniques provides beneficial effects in
numerous health conditions including cancer, heart disease, asthma, insomnia, arthritis and
many more. We want our customers to not only relax but also fulfill their needs to grow and
develop. Our personal growth trainings has been designed to constitute the valuable
complement to Hatha yoga workshops. Our customers will learns how to turn stress into the
positive asset, learn how to grow through building strong self-confidence and how important is
to love and appreciate oneself.

The Market

We see a great potential in the field of self-development and relaxation especially in the world
of people working in corporation where expectations and pressures are very high. We aim to
direct our offer to office workers working in corporations who may feel overstressed, who may
experience professional burn-out or who simply want to improve the quality of their lives. We
are convinced that our diverse and well-thought out offer will perfectly meet expectations of
the market.

Mission

Seventh Heaven’s mission is to improve the quality of office worker’s life and make them
happy again. Our motto is “ Sometimes, all we really need is a break, in a beautiful place, to
figure everything out”. Our ideology of slow life together with competitive prices aims to reach
both middle and high local markets. We intent to be visible with our offer mainly on social
media like Facebook and Instagram. To attract more customers we plan to organize open days
with free entry as well as distribute ours leaflets directly in the offices.

Keys to success

Keys to success for Seventh Heaven will include:

- Providing the highest quality workshops with individual approach to each customer
 - Location -within a walking distance from the office centers
- Competitive pricing
- Yoga workshops combined with personal growth training
- Flexibility (workshops in the offices)
- Qualified and passionate trainers, experts in their fields
- Our Hatha yoga trainers graduated from the well know yoga schools in India
- Loyalty cards

Financing

Seventh Heaven costs are based on an assumption that it will lease space in two office buildings
located in Wola and Mokotów districts. The venues are ready for occupancy but will need to
be adjusted to yoga centers . Each space needs to be divided into four separate rooms, equipped
with yoga tools, tables and chairs and flipcharts needed for coaches.

We are not currently requesting a loan, but may need to for operating costs if the sales forecast
is less than anticipated. We ( owners) are investing 600 0000 PLN initially.

Breaking-even

In case of crises we plan do take a loan in the bank which would help us to survive on the
market and look for areas to improve. We will closely observe and analyze needs of our
customers and implement them where possible, which we deeply believe will allow us to
survive on the market and be profitable. Another option which we take into consideration, in
case of crises, is to diversify our offer and conduct more workshops in customer’s offices.