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17.Launch: to begin something such as a plan or introduce something new such as a product
VD: •The airline will launch its new transatlantic service next month.
•A devastating attack was launched on the rebel stronghold.
18. Phenomenon: *something that exists and can be seen, felt, tasted,
etc., especially something unusual or interesting
*anything that is or can be experienced or felt, esp. something that is noticed because it
is unusual or new
VD: •Glaciers are unique and interesting natural phenomena
•There's evidence to suggest that child abuse is not just a recent phenomenon.
•The Beatles were a phenomenon - nobody had heard anything like them before.
•We discussed the ever-growing popularity of talk radio, and wondered how to explain this
phenomenon.
19. Territory: land, or sometimes sea, that is considered as belonging to or connected with
a particular country or person
VD: •The robin keeps other birds off that part of the garden - that's his territory.
Tthe government was prepared to give up the nuclear weapons on its territory
20. Franchise:* a right to sell a company's products in a particular area using the
company's name
*authority that is given by an organization to someone, allowing them to sell its goods
or services
VD: •Talk to other franchise holders and ask them what they think of the parent company.
•It takes hundreds of thousands of dollars to get into the franchised pizza business
21. Eliminate: remove or take away someone or something
VD: •We eliminated the possibility that it could have been an accident.
•The police have eliminated Larry from their inquiries
22. Innovate: introduce changes and new ideas - Innovation
VD: •The fashion industry is always desperate to innovate.
•The market leader's proven ability to innovate provides a key attraction for shareholders.
•Product innovations lead to
an increase in effective demand which encourages an increase in investment and employment.
•His latest innovation is a theater company that will perform for schools.
23. Figure: A particular type of figure is a person with that characteristic (noted/
prominent/ remarkable/ distinguished)
VD: •Our consultants are prominent figures in their field.
•She had always been so proud of her figure
•The controversial paper was attacked by many prominent figures within
the scientific establishment.
24. Patriot: a person who loves their country and, if necessary, will fight for it – Patriotic -
Patriotism
VD: •They were staunch British patriots and had portraits of the Queen in their flat
•Today's game will be played before a fiercely patriotic crowd
•Many Americans felt it was their patriotic duty to buy bonds to support the war effort.
•You may not agree with him politically, but no one can question his patriotism
•He was a country boy who had joined the army out of a sense of patriotism and adventure
27. Kick a habit: give up something harmful that you have done for a long time
VD: •She used to be a heavy smoker but she kicked the habit last year.
•Unfortunately, the physical nature of heroin addiction means that kicking the habit isn't as si
mple as just wanting to stop.
28. Rid oneself of sth: cause oneself to no longer have or be affected by sth
VD: She went to the beach to relax and rid herself of all her worries.