2/11/2020 • Online travel agency (OTA) market share in Europe 2017 | Statista

Source: https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/

Market share of leading online travel agencies (OTAs) in Europe 2017

Published by Jennifer Luty, Jan 7, 2020
Booking.com is the biggest player on the European online travel agency (OTA) market with a 65.5 percent relative market share as
of 2017. Expedia and HRS held the second and third largest shares of the market, at 12.6 percent and 7.8 percent respectively.

Does Booking.com dominate in Europe?

The relative market share was calculated based on an analysis of hotel chains’ aggregated data of distribution channels used for
Relative market share of major online travel agencies (OTAs) in Europe in 2017

https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/ 1/3
2/11/2020 • Online travel agency (OTA) market share in Europe 2017 | Statista

80%

65.6%

60%
Market share

40%

20%
12.6%
7.8% 5.9%
2.7% 1.2% 1.1% 0.9%
0%
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 Additional Information

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Release date

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2/11/2020 • Online travel agency (OTA) market share in Europe 2017 | Statista

May 2018
Region
Europe

Survey time period

February and March 2018

Number of respondents
2062*

Special properties
Hotel associations from HOTREC member countries

Method of interview
Online survey

Supplementary notes
* Results are unweighted.
Data for the whole study was based on observations from 3,412
European hotels (2,744 respondents from individual hotels collected
through an online survey; data from 2 hotel chains integrated an
additional 18 respondents on a property level for 5 countries; 5
countries aggregated data for distribution channels and OTA market
shares from 6 hotel chains comprising 650 hotels).

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