Institute : FMS

Name of members:

Sanchit Makhija – 09811998166

Prashant Kumar - 09716441463

Q.1: How many people travel by domestic airlines in India in a
day?

Ans: 28 states, 7 union territories

Lets assume 40 airports in India

Of these six namely Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore

and Chennai have around 500 flights daily (assume 75 % domestic, 25
% international)

Rest on an average have around 15 flights daily predominantly

domestic

Therefore total number of flights 15*34 + 6*0.75*500 = 510 + 2250

= 2760 (assume 2700)

Of these let us assume 25 % of flights are not non-stop (i.e. they

connect more than two cities)

Therefore actual number of independent flights = 2700*0.75 = 2025

(assume 2000)

Since domestic carriers mainly deploy Airbus 320 (seating capacity of

180) and ATR (seating capacity of 72)

Let us assume 70 % of these flights are served by Airbus (i.e. 180

seats each) and rest 30 % by ATR (72 seats each)

Therefore Number of seats on offer = 0.70*2000*180 +

0.30*2000*72 = 252000 + 43200 = 295200

Let us assume a load factor of 60 i.e. around 60 % of planes are filled.

So Total number of people traveling by domestic airlines everyday =

295200*0.60 = 177210 (approx 180,000)
Q.2: How many Mc-Veggie burgers of McDonalds are sold
everyday inIndia?

Ans:

McDonald entered the Indian market on 13th October 1996.Since then

according to IBEF report, it has been growing at 35-40 % per year, It
has now around 200 outlets across India. Almost all these outlets are
in the urban areas or semi urban areas so that the footfall in the areas
is high.

For an outlet like Mc Donald’s which is highly successful in India, the

approach of counting the number of people wanting to get to Mc
Donald’s is useless as in this case Supply is less than the Demand.

Hence we take the other approach, we can estimate the number of

counters dispersing the burgers in the outlets and then estimate the
amount of time the executive spends with each customer, multiplying
this with the amount of time the restaurant’s open in a day, we can
get a rough estimate of the number of burger being dispensed

We divide the number of 200 outlets into 3 categories. One is

McDonalds in the posh urban areas, second in urban areas and third in
semi urban areas.

We take the ratio to be 30: 50: 20

Hence the number of outlets in Posh Urban areas: 30 % of 200 = 60

Number of outlets in urban areas: 50 % of 200 = 100

In semi urban areas: 20% of 200= 40

In posh areas the people will prefer more heavy and costly food than a
Mc Veggie burger and will tend to take the entire meal with a MC Wrap
etc.

So taking a deflating factor of 0.8 in posh areas. This factor is 1 in

both other areas.
Taking the number of counters in areas be 4/ outlet in posh areas, 6
/outlet in urban areas and 3/outlet in semi urban area.

Hence the total number of posh counters: 60*4*0.8 = 192

Total number of urban counters: 100*6 = 600

Total number of semi urban counters: 40*3 = 120

Hence total number of counters selling burger: 120+600+192= 912

Assuming that offer takes around 3 mins to deliver( including huge

meals , wraps, big orders for families and take aways – average of all)
Also consider the number of people who buy something else instead of
Mc veggie burger :50% and the total time counter is occupied
(average taken between seasons and period of the day) : 12 hrs.

So total orders taken: 12*60/3 = 240 /counter

Total orders in India: 240* 912 = 218880

50 % for burger: 109440

Hence the total number of Mc Veggie burgers sold in india: Roughly

110000/day.
Q3 How many times does MS Dhoni appear in TV commercials
in a month? (Count every instance of appearance in an ad
separately)

A3

While calculating the number we need to keep in mind that this

number varies widely with month /year or even with the fact that the
cricketing season is on or not.

Assuming that the cricketing season is on 8 months/year, we divide

the year into 2 parts:

8 months: Cricketing season Taking inflator of 1.2

4 months: Non cricketing season Taking deflator of 0.8

Assuming that the average length of the AD is 20 seconds and in a

typical 1 hr show we have ads minimum of 15 mins. Hence the
number of Ads /hr= 15*60/20= 45 Ads/hr/channel

Typical channels: 100 average

Hence the total commercials running per hr : 100*45/hr=4500 /hr

In a day : 4500*25 *0.8 = 86400/day ( taking deflator of 0.8 for night

hours)

In a month: 86400*30 *(8*1.2 + 4*0.8) ( average of non cricketing

and cricketing season) = 3317760/ month

Now taking the parameter of non sporting channels and sporting

channels Also considering the companies that like to have sporting
heroes as their brand ambassador and by taking into account MS
Dhoni’s popularity we assume that he is in 20% of these Ads.

Hence the Number of Ads: 0.2*3317760= 663552 /month

If we see the figure/channel : 6635/month/channel.