Coffee

Beverages &
in Australia
Away from Home 2010

At Work At Home

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 Coffee & Beverages in Australia 2010
Australians’ consumption and preferences for coffee and various non-alcoholic beverages evolve over time. Coffee & Beverages in Australia 2010 is therefore presented in six reports – each available individually:
The international coffee and café culture that has swept the world is here to stay but it will take a generation
or two before Australians’ coffee preferences change at home. Tea is lately experiencing resurgence in popularity Coffee At Work Beverages At Work
while other beverages are more faddish by nature.
Coffee At Home Beverages At Home
BIS Foodservice continues its tracking of Australians’ changing consumption patterns and preferences for coffee and other
hot and cold beverages in the three market segments: Coffee Away from Home Beverages Away from Home
 At Work  At Home  Away from Home

Coffee At Work
❚ Overall consumption of various non-alcoholic beverages
– overview
❚ Market size of coffee at work in dollar value overall and
number of units by type of coffee
❚ Types of coffee consumed
❚ Number of takeaway coffees purchased and brought
back to work
❚ Number of coffees drunk in an average week by type
of coffee
❚ Time of day when coffee is consumed
❚ Most popular reasons for drinking coffee
❚ Types of milk fat used in coffee
❚ Consumption of decaffeinated coffee
❚ Brand of coffee consumed
❚ Prevalence of Roast & Ground espresso machines at
work versus drip filter machines and plungers
❚ Future trends and developments
❚ Growth prospects of coffee and other beverages
Coffee At Home
❚ Overall consumption of various non-alcoholic beverages
– overview
❚ Market size of coffee at home in dollar value overall
and number of units by type of coffee
❚ Types of coffee consumed
❚ Consumer profiles by the most drunk types of coffee
including age, gender, income level and state analysis
❚ Number of coffees drunk in an average week by types
of coffee
❚ Stage of week when coffee is consumed
❚ Time of day when coffee is consumed
❚ Coffee consumption occasions
❚ Most popular reasons for drinking coffee
❚ Types of milk fat used in coffee
❚ Consumption of decaffeinated coffee
❚ Types of purchasing outlets/stores
❚ Brand awareness of leading coffee brands
❚ Brand awareness by demographic profile for leading
brands
Coffee Away from Home
❚ Overall consumption of various non-alcoholic beverages
– overview
❚ Market size of coffee away from home in dollar value
overall and number of units by type of coffee
❚ Types of coffee consumed
❚ Consumer profiles by the most drunk types of coffee
including age, gender, income level and state analysis
❚ Number of coffees drunk in an average week by types
of coffee
❚ Stage of week when coffee is consumed
❚ Time of day when coffee is consumed
❚ Coffee consumption occasions
❚ Most popular reasons for drinking coffee
❚ Types of milk fat used in coffee
❚ Consumption of decaffeinated coffee
❚ Types of snacks consumed with coffee
❚ Foodservice outlet chosen for coffees Away from Home
❚ The popularity of independent cafés versus coffee chain
outlets
Beverages Away from Home
❚ Overall consumption of various non-alcoholic beverages
– overview
❚ Market size of beverages away from home in dollar
value by beverage category and number of units by
beverage category
❚ Most popular beverage categories
❚ Types of snacks consumed with beverages
For each beverage category:
– Most popular types of beverage consumed
– Stage of the week when beverage is consumed
– Time of day when beverage is consumed
– Drinking occasions
– Reasons for consumption
– Place of consumption – foodservice outlet type
– Brand awareness
❚ Future trends and developments
❚ Growth prospects

Beverages At Work ❚ Types of snacks consumed with coffee ❚ Coffee chains used most frequently
❚ Future trends and developments ❚ Importance of factors when selecting a chain outlet
❚ Overall consumption of various non-alcoholic beverages
– overview ❚ Growth prospects of coffee and other beverages ❚ Consumer ratings of key coffee/café chains
❚ Market size of beverages at work in dollar value by ❚ Average price of a cup of coffee by size and by state
beverage category and number of units by beverage
category Beverages At Home ❚ BIS Foodservice R&G Coffee Barometer by capital cities
and rural/regional
❚ Most popular beverage categories ❚ Overall consumption of various non-alcoholic beverages ❚ Brand awareness in the foodservice market
– overview
For each beverage category: ❚ Number of units of barista operated espresso machines
❚ Market size of beverages at home in dollar value by by foodservice channel – commercial
– Most popular types of beverage consumed
type of beverage and number of units by beverage & institutional
– Time of day when beverage is consumed category
❚ Key suppliers and brands of barista operated espresso
– Drinking occasions ❚ Most popular beverage categories machines
– Reasons for consumption ❚ Consumer profiles by type of beverage category ❚ Number of foodservice outlets by channel
❚ Purchasing source including age, gender, income level and state analysis
❚ Average expenditure on coffee by foodservice operators
❚ Future trends and developments ❚ Types of snacks consumed with beverages
❚ Future trends and developments
❚ Growth prospects For each beverage category:
❚ Growth prospects of coffee and other beverages
– Most popular types of beverage consumed
– Stage of the week when beverage is consumed
– Time of day when beverage is consumed
– Drinking occasions
– Reasons for consumption
– Type of store where beverage is purchased
– Brand awareness
❚ Future trends and developments
❚ Growth prospects
 Beverage Categories

Coffee
 Soluble/Instant
&
Types of Beverages included:

MILK
 Plain
 Roast & Ground  Flavoured
 Cappuccino
 Flat White
Other Dairy
 Espresso/Short
Drinks
 Café Latte
 Hot Chocolate
 Long Black
 Milk Shakes
 Macchiato  Iced Chocolate BIS Foodservice
 Iced Coffee  Smoothies BIS Foodservice is a business unit within
 Milo BIS Shrapnel. For the last 25 years we have
Water provided research and analysis into the foodservice
 Tap Unfiltered industry drawing on our two core compentencies.
Carbonated
 Tap Filtered
Soft Drinks n Market research & market intelligence
 Still Bottled
Unflavoured  Cola Drinks n Forecasting
 Still Bottled Flavoured  Other Carbonated
Soft Drinks BIS Foodservice runs continuous information
 Sparkling Bottled services in Australia and New Zealand as well as
Unflavoured in-depth country reports in another 14 markets in
 Sparkling Bottled Sports & Energy Asia and The Middle East.
Flavoured Drinks For further details about our business and studies
 Bulk Packaged Water  Sports Drinks please visit our website: www.bis.com.au
 Functional Water  Energy Drinks (click on Foodservice).

TEA Inquiry & consultancy facility

Pure Fruit Our consultants are continually available to clients
 Black
Juices who want to discuss trends, developments and
 Green
 All Pure Fruit Juices market estimates. We are contactable via telephone
 Chai
and email and will seek to facilitate face-to-face
 Fruit meetings whenever possible.
 Other Herbal Fruit Drinks
 All Fruit Drinks
 Pearl
CONTACTS
 Iced Tea
Sissel Rosengren
srosengren@bis.com.au

Kevin McDonald
Methodology kmcdonald@bis.com.au

Tim Emmerson
› Consumer survey of 1,200 respondents aged 14+ temmerson@bis.com.au
› Survey of 200 foodservice operators and office purchasing managers
BIS Shrapnel Pty Limited
› BIS Foodservice proprietary databases on the Australian Foodservice market as well Sydney
as foodservice equipment market
Level 8, 181 Miller Street
› Official statistics and on line databases North Sydney NSW 2060
Australia
Tel: +61 (0) 2 9959 5924
Fax: +61 (0) 2 9959 5795
› Cost COFFEE BEVERAGES
Melbourne
At Work $3,500 $3,000
Level 1, Rialto North Tower
Away from Home $3,500 $3,000
525 Collins Street
At Home $3,000 $2,500 Melbourne VIC 3000
Any two reports $6,000 $5,000 Tel: +61 (0) 3 9614 0011

Three reports $8,500 $7,500 Fax: +61 (0) 3 9614 0033

All six reports $15,000 w ww.bis.com.au

Coffee & Beverages in Australia
2010
Subscription Form

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COFFEE BEVERAGES

At Work ❒ $3,500 ❒ $3,000

Away from Home ❒ $3,500 ❒ $3,000

At Home ❒ $3,000 ❒ $2,500

Any two reports ❒ $6,000 ❒ $5,000

Three reports ❒ $8,500 ❒ $7,500

All six reports ❒ $15,000

Our standard payment plan is 50% on receipt of order and 50% on delivery of report.

Prices are exclusive of GST. GST applies to Australian based companies only.
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BIS Foodservice Pty Ltd For further enquiries please contact:
Fax (02) 9959 5795 Sissel Rosengren (srosengren@bis.com.au) at our Sydney office
Tel (02) 9959 5924
or post to:
or
BIS Shrapnel Pty Ltd
Level 8, 181 Miller Street
Kevin McDonald (kmcdonald@bis.com.au) at our Melbourne office.
North Sydney NSW 2060
AUSTRALIA www.bis.com.au