PERFORMANCE APPRAISAL FORM

FOR
MEDICAL REPRESENTATIVE

 Medical Rep.'s Name :

 Assessment Date :

 District Manager Name :

 Regional Manager Name :

 Hiring Date :

[A] Quantitative Data:

 Result
Item Rating
Achieved
Sales Achievement:
[10] More than 110%
[8] 100 – 110 %
[6] 90 – 100 %
[4] 85 – 90%
[2] 80 – 85%
[1] Less than 80 %

Call Rate ( Average ) 10 /day:

[4] More than Average Required in area
[3] 90 – 100 % of Average Required in area
[2] 80 – 90 % of Average Required in area
[1] Less than 80 % of Average Required in area

Covering of Target Doctors :

[4] More than 100 %
[3] 90 – 100 %
[2] 80 – 90 %
[1] Less than 80 %

No. of Activities 2/month:

[4] More than 100% of the forecasted ones
[3] 90 – 100 % of the forecasted ones
[2] 80 – 90 % of the forecasted ones
[1] Less than 80 % of the forecasted ones

[B] Qualitative Data:

 Objectives Evidences Rating
Selling Skills:
a- Preparation
[1] Pharmacy ( feedback)
[1] Doctors Knowledge
[1] Products Knowledge
[1] Competitors Knowledge
[1] Medical Knowledge
b- Visit
[2] Objective of visits
[1] Opening / Introduction
[1] Detailing
[1] Visual Aid & Brochure
[1] Use of Samples
[1] Listening
[2] Answers to Objections
[1] Commitment / Closing

Behavior :
[1] Appearance
[1] Being Confident
[2] Punctuality / Discipline ( D.V , office )
[1] Initiative
[1] Relation with Doctor
[1] Relation with Pharmacist
[1] Auto Evaluation
[1] Care of his Materials
[1] Bag & Car settlement

Reporting System :
Based on accuracy, well organized and on time
[1] Daily Report
[1] Weekly Report
[2] Plan ( A.M + P.M + Audio Visual )

*Comments:

M.R District Manager Regional Manager

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