Industry and Competitive Analysis

Mang Inasal

Mang Inasal Philippines, Inc., also known as Mang Inasal, Hiligaynon for
"Mr. Barbecue", is a barbecue fast food restaurant chain in the Philippines,
established in Ilo-ilo City in 2003.

The company was started by Edgar Sia, who owned his first business at
the age of twenty. Sia engaged in the food business at twenty-six years of
age, opening the first Mang Inasal branch in December 2003 at the
Robinson’s Mall Carpark in Iloilo City. The restaurant was an instant success,
despite stiff competition from other established grilled-food restaurants.

The chain opened its first branches within the Visayan region, then
expanded to neighboring Mindanao to the south before spreading to Metro
Manila. The company started franchising in 2005. By 2008, Mang Inasal had
opened 23 restaurants, with ten being franchised.

In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods

Corporation (JFC), for ₱3 billion ($68.8 million). In April 2016, JFC (Jollibee
Food Corporation) acquired the remaining 30% previously belonging to
Injap Investment which is owned by Inasal's founder.
Chowking

Chowking is a Chinese-cuisine food chain originated in the Philippines.

They are a western-style food chain, mainly in how customers are served, but
the menu consisting solely of Chinese-cuisine food. Chowking mostly sells
noodle soups, dim sum and rice bowls with toppings. Chowking set up its
first store in 1985 under the company of Robert Kuan when American-style
burger chains were dominating the Philippine fast food industry.

After Jollibee Foods Corporation (JFC) acquired Chowking, the brand was
placed under Fresh N Famous Foods, a JFC subsidiary.

In 1989, Chowking started expanding its market share amid the volatility
of the domestic market. It opened its franchising operations and made its
entry into the provincial markets the same year. On January 1, 2000,
Chowking became a wholly owned subsidiary of Jollibee Foods Corporation.
The new owner commenced store renovations to create a new corporate
look for Chowking that would result in a comprehensive change for each
store.

Chowking entered Jakarta, the capital of Indonesia and maintained two

key stores to study the feasibility of the market. At this time, the company
began to explore other potential locations and key cities as part of its long
term expansion plans.

In the Philippines, the company received the coveted “Marketing

Company of the Year” award from the Philippines Marketing Association
and also attained its second “Hall of Fame for Most Outstanding Filipino
Franchise” award from the Philippines Franchise Association.

Jollibee

Jollibee is a Filipino multinational chain of fast food restaurants owned

by Jollibee Foods Corporation (JFC). As of April 2018, JFC had a total of about
1,200 Jollibee outlets worldwide; with presence in Southeast Asia, the Middle
East, East Asia, North America, and Europe.

In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream
parlor in Cubao, Quezon City. The outlet later began offering hot meals and
sandwiches upon request from customers. When the food items became
more popular than ice cream, the family decided to convert the ice cream
parlor into a fast food restaurant which became the first Jollibee outlet in
1978. Management consultant Manuel C. Lumba advised the family on the
change in strategy. Initially Jollibee was named "Jolibe" but changed its
name to "Jollibee".

The company that would be managing the chain of fast food, Jollibee
Foods Corporation was incorporated in January 1978. By the end of that year,
there were seven branches in Metro Manila. The first franchised outlet of
Jollibee opened in Santa Cruz, Manila in 1979.

Jollibee experienced rapid growth. It was able to withstand the entry of

McDonald's in the Philippines in 1981 by focusing on the specific tastes of
the Filipino market, which differed from the American fast food company.
The first Jollibee store overseas opened in Taiwan in 1986 which is now
closed. Jollibee continued to expand and set up outlets both within the
country and abroad. Mr. Tan Caktiong, the son of poor Chinese immigrants,
is now a billionaire.

BUSINESS DESCRIPTION

History

The history behind our business came from the opportunity that we saw
which is the activity of entrepreneurship. Via this activity we came up to a
business that offers the needs of our costumers. By this, our group decided
to create a new product from the old one’s, an innovative product that can
withstand with the other group. It’s the cheese sticks, we foresee the
opportunity that this cheese sticks have. Many people specially the kids
which are the students are cheese lover, that’s why we came up to a solution
that is fit to our problem due to the location of our store which is in the
school. Considering the target costumers of our business we need a product
that will satisfy their cravings and a product that they want.

Furthermore the collaboration of ideas in our group create an innovation

in order to improve the old concept of cheese sticks. Via this improvements,
the enhanced products that we are going to introduce in the market will
surely make a big impact on our costumers.

By this, with the given time and preparation we can introduce an old but
new in concept product that can compete with the other group.

Vision, mission, goals, and objective

As an entrepreneur our goal is to create a product that will satisfy the

demands of our target costumer, as also to gain profit and self contentment
from this. We are aiming for high gain of profit with a limited value of
expenses, as well as high satisfactory that we can induce in our costumers. By
this we can ensure our mission of giving our fullest effort to satisfy our
costumers with the right amount of profit that we gain.

Nature and activity of the business

Humans have endless needs, and to satisfy these we need business

activities. It is the purpose of business to provide the economy and the
society with the goods and services it requires. By this our group decided to
form a business that will satisfy the craving of our costumer in terms of good
quality food products that is affordable for them.

Products and Services

Our business is offering a product that no student can decline. Given its
low and affordable price with a globally competitive quality value, we can
assure that our product will be able to maintain its superiority against other
products. The concept of our product came from cheese sticks which
originally originated in United States but we Filipinos have brought an idea
to copy the design and the taste, but for our business we didn’t just copy it
but we have some do innovative improvements that will satisfy our
costumers and will also give us enough profit.

Furthermore we are planning to improve our costumer service in order

to attain more attention than the other groups we could have some raffle or
prizes that came from the excess profit that we could have during the
business making.

We are also came up to a decision to accompany our main product

which is cheese sticks with some other product in order for our costumer not
to have the stigma of being used to the same product everyday. With this I
can say that our business products and services are already set and just need
some improvements within the product selling and getting the attention of
the costumers.
Costumers

Due to the location of our store we will be focusing on the most

dominant population which is the students. The students will be our main
costumers which where the idea of our product came from. Satisfying the
needs of the costumer is the main objective of our business, that’s why its
important to know who are our main costumers.

Furthermore, our business will be doing the adjustment based on the

costumers demand. By this we can assure that the services and product that
we are offering will be convenient and favorable to our costumers.

Unique selling preposition

We are planning to engage some costumer services or rewards that will

help us accommodate more costumers. We will be having a tic tac toe
challenge, and whoever wins will have a free meal. On the other hand it
might have a negative impact on the profit that we will gain but the demand
of our product will surely increase, hence the costumer will take the
opportunity of having a free meal.

Taking risk will be an advantage to us with prior knowledge about the

challenge. we can say that the chances of winning on our side will be 80%, it
is according to the implemented survey that we conducted upon the
formation of the idea, 10% of it are draw and the remaining 10% is where
opposing challenger wins. With the given data, the risk of losing in the tic tac
toe challenge is 20% which is drastically low compared to the chances of
winning that is 80%.