MBA PROGRAMME

CLASS OF 2021
Semester II (IIA)
Weekly Class Schedule
(Section B)
FOR THE WEEK OF FEBRUARY 24 TO FEBRUARY 29, 2020

24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 29-Feb

Auditorium 104
Mon Tue Wed Thu Fri Sat

DG 0830-0900 *
DA MM DA MM BEI
Class 1 0905-1035 11 11 12 12 12

DG 1105-1135 *
BEI FMG BS FMG BEI
Class 2 1140-1310 11 11 11 12 13

DG 1435-1505 *
MAC MAC BS DA
Class 3 1510-1640 11 12 12 13
(Joint)

DG 1700-1730

Class 4 1735-1905

1. The soft copy of the weekly schedule is available on the main page of LUMS website
www.lums.edu.pk - Information For: Students/Schedules/MBA Schedule

2. For course titles and instructors, please turn overleaf.

* Follow the timing given on the inner pages for BEI 12 & 13 and Saturday, February 29.
 MBA CLASS OF 2021
Semester II (SIIA)
LIST OF COURSES BEING OFFERED

CODE UNITS COURSE TITLE INSTRUCTOR(S)

BEI 0.5 Business Ethics & Islam Jawad Syed

BS 0.5 Business Strategy M. Shafique
DA 0.5 Decision Analysis M. Adeel Zaffar
FMG 1 Financial Management Syed Mubashir Ali
MAC 0.5 Managerial Accounting and Control M. Junaid Ashraf
MM 1 Marketing Management Ehsan ul Haque
 SULEMAN DAWOOD SCHOOL OF BUSINESS
MBA PROGRAMME

CLASS OF 2021
AUDITORIUM A-104
Semester II (SIIA)
(Section B)

Assignments for the week of February 24 to February 29, 2020

MONDAY, FEBRUARY 24

0830 - 0900 Discussion Group: Decision Analysis

0905 - 1035 DECISION ANALYSIS

M. ADEEL ZAFFAR

Topic: Prescriptive Models

Case: Rougir Cosmetics International: Production Optimisation

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Business Ethics & Islam

1140 - 1310 BUSINESS ETHICS & ISLAM

JAWAD SYED

Topic: Ethics in Cross Cultural Contexts

Case: The Khus Project

Read: Ethics and Governance Norms in CPEC

1310 - 1435 Lunch break

1435 - 1505 Discussion Group: Managerial Accounting & Control

1510 - 1640 MANAGERIAL ACCOUNTING & CONTROL

M. JUNAID ASHRAF

Topic: Planning and Control

Case: Standard Costs and Controls in Garment Firms in Pakistan

Assignment: Questions in the Case.

TUESDAY, FEBRUARY 25

0830 - 0900 Discussion Group: Marketing Management

0905 - 1035 MARKETING MANAGEMENT

EHSAN UL HAQUE

Topic: Pricing in the Service Sector

1
 Case: Mobilink: Pricing under Competition

Assignment:

1. What factors have led to Mobilink’s success in the cellular

market in 2005?

2. Why are the cellular prices so complex and volatile?

3. What pricing option would you select? Why?

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Financial Management

1140 - 1310 FINANCIAL MANAGEMENT

SYED MUBASHIR ALI

Topic: Cost of Capital, CAPM and Financial Structure Decisions

Case: Marriot Corporation: The Cost of Capital

Assignment: Answer the questions in the case.

Read:

1. Asset Betas and Equity Betas

2. Revise B&E: Chapter 9
3. B&M Reading

WEDNESDAY, FEBRUARY 26

0830 - 0900 Discussion Group: Decision Analysis

0905 - 1035 DECISION ANALYSIS

M. ADEEL ZAFFAR

Topic: Prescriptive Models

Case: Equuleus Car Sharing Inc.: Revenue Management

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Business Strategy

1140 - 1310 BUSINESS STRATEGY

M. SHAFIQUE

Topic: Implementing Strategy

Case: IBM’s Decade of Transformation: Turnaround to Growth

2
 Assignment: Read and examine the case thoroughly using the
concepts and tool in the accompanying text and be
prepared to engage in a comprehensive discussion of
management issues and challenges and be able to offer
your evaluation of actual and potential solutions.

Read: Executing Strategy

1310 - 1435 Lunch break

1435 - 1505 Discussion Group: Managerial Accounting & Control

1510 - 1640 MANAGERIAL ACCOUNTING & CONTROL

M. JUNAID ASHRAF

Topic: Planning and Control

Case: Enager Industries, Inc.

Assignment: Questions in the Case.

Read: Chapter 19: Control Systems and Performance Measurement

THURSDAY, FEBRUARY 27

0830 - 0900 Discussion Group: Marketing Management

0905 - 1035 MARKETING MANAGEMENT

EHSAN UL HAQUE

Topic: Local and Global Pricing

Case: Medi-Cult: Pricing a Radical Innovation

Assignment:

1. What are the benefits of Medi-Cult’s IVM approach over the

existing IVF method for patients, clinics, and doctors?

2. Should Medi-Cult adopt a skimming or penetration pricing?

3. What launch price(s) would you recommend for Denmark,

France, UK and the USA?

Read: Note on Behavioural Pricing

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Financial Management

1140 - 1310 FINANCIAL MANAGEMENT

SYED MUBASHIR ALI

Topic: Cost of Capital, CAPM and Financial Structure Decisions

3
 Case: Midland Energy Resources Inc.

Assignment: How are Mortensen’s estimates of Midland’s cost of

capital used? How, if at all, should these anticipated uses
affect the calculations?

Read:

1. Revise B&E, Chapter 9

2. B&M Reading

FRIDAY, FEBRUARY 28

0830 - 0900 Discussion Group: Business Ethics & Islam

0905 - 1235 BUSINESS ETHICS & ISLAM

(Double Session) JAWAD SYED

Topic: Ethical Issues in Corporations

Film Session

Read:

1. Ethics and Ethical Reasoning

2. Principles of Employment Relations in Islam

1235 - 1430 Break

1430 - 1500 Discussion Group: Business Strategy

1505 - 1635 BUSINESS STRATEGY

M. SHAFIQUE

Topic: Monitoring and Valuation

Case: Store 24

Read: Using the Balanced Scorecard as a Strategic Management

System

SATURDAY, FEBRUARY 29

1500 - 1630 DECISION ANALYSIS

(Joint) M. ADEEL ZAFFAR

Guest Speaker Session: Mr. Rizwan Fazal (LUMS MBA 1998, Jazz)

Venue: Auditorium 103