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Research Report
Managing IT
May 2006
Lloyds TSB
Business
Lloyds TSB
Small Enterprise
Research Report
Managing IT
May 2006 - Vol.3, No.2
Produced by:
The Lloyds Bank/TSB sponsored series The reports were published conventionally,
of small business management reports in hard copy form, available via subscription
commenced in 1992, and concluded in – initially by the Small Business Research
2009. In total, 53 reports were published Trust, and since 2003, by the Small
over a period of 17 years. Enterprise Research Team (SERTeam),
a research charity based at the Open
Our target audience comprised the owner- University.
managers of independent small businesses,
typically employing a workforce of fewer than Regretably, SERTeam ceased operating in
50, and based in mainland UK. 2009, and so the authors felt that the more
recent reports would find wider interest
The series originated from a longitudinal if they were made freely available via the
study of small business management, Internet – especially with the UK economy
undertaken by the Polytechnic of Central presently set for a protracted journey out of
London (now the University of Westminster), recession, and with the government in turn
and culminating in: The Management of refocusing on smaller businesses to aid the
Success in ‘Growth Corridor’ Small Firms, recovery.
(Stanworth, Purdy & Kirby, Small Business
Research Trust, 1992). It is worth noting that the series commenced
as the economy headed out of the early
THEMES 1990s recession.
1996 (Vol.4)
2004-05 (Vol.2)
1 Training..................................March 1996
1 Education & Enterprise..........October 2004
2 A Day In The Life...................... June 1996
2 Made in Britain................... February 2005
3 Financial Management...... September 1996
3 Management &
4 Tax Compliance................. December 1996
Gender Differences................... July 2005
1997/8 (Vol.5)
2006 (Vol.3)
1 ‘Europe’ & Small Businesses.....March 1997
1 Local or Global ?...................January 2006
2 Employee Recruitment................ July 1997
2 Managing IT..............................May 2006
3 Information Technology..........October 1997
3 Networking in Business..... September 2006
4 Business Support Agencies.....January 1998
2006-07 (Vol.4)
1998/9 (Vol.6)
1 Owner-Manager
1 Entrepreneurship........................May 1998
Flexible Working............. December 2006
2 Work & Stress.................. September 1998
2 The Ageing Workforce................ April 2007
3 Employment Strategies...... December 1998
3 Travel & Transportation........... August 2007
4 Small Firms & The Environment... Mar 1999
2008-09 (Vol.5)
1999/2000 (Vol.7)
1 The London 2012 Olympic
1 The Impact of Holidays.............. June 1999
And Paralympic Games............ April 2008
2 Late Payment................... September 1999
2 Competition: Small Firms
3 Management Development December 1999
Under Pressure...................January 2009
4 Exit Routes.............................March 2000
2000/01 (Vol.8)
Liability Disclaimer
Web Version 1 E-commerce............................. June 2000
2 Sources of Finance........... September 2000
3 Transport & Government.... December 2000 The information and analysis in each report
4 Government & Regulations......... April 2001 is offered in good faith. However, neither
Small
the publishers, the project sponsors, nor
Enterprise
2001/02 (Vol.9) the authors, accept any liability for losses
Research
1 Marketing & Sales...................... July 2001 or damages which could arise for those
Reports
2 The Human Side of Enterprise...... Oct 2001
who choose to act upon the information or
3 Health Issues........................January 2002
2003-09 analysis contained herein. Readers tracing
4 Premises.................................. April 2002
web references are advised to ensure they are
adequately protected against virus threats.
Highlights ............................................................................................................................ 3
Background ............................................................................................................................ 5
Figure 1 Expenditure On ICT Equipment & Software (Previous 12 Months)................................ 7
Figure 2 Expenditure On ICT Equipment & Software (Previous 12 Months): By Sector................. 8
Figure 3 Expenditure On ICT Equipment & Software, £20,000 Or Over (Previous 12 Months):
By Employee Size................................................................................................ 8
Figure 4 Tasks/Applications Used.......................................................................................... 9
Figure 5 Selected Tasks/Applications Used: By Sector............................................................ 10
Figure 6 Selected Tasks/Applications Used: By Employee Size................................................ 10
Figure 7 Use Of Internet..................................................................................................... 11
Figure 8 Proportion Of Sales Turnover Derived From The Internet............................................ 11
Figure 9 Firms Deriving 1-100% Sales Turnover Via The Internet: By Respondent Age.............. 12
Figure 10 Firms Deriving 1-100% Sales Turnover Via The Internet: By Sector............................ 12
Figure 11 Predominant Means Of Aquiring ICT Skills............................................................... 13
Figure 12 Attitudes Towards ICT Investment........................................................................... 13
Figure 13 ‘Investment In ICT Has Helped Develop New Markets’: By Sector............................... 14
Figure 14 Assessment Of Staff ICT Literacy............................................................................ 14
Figure 15 Does A Dependence On Key Employees For ICT Expertise Concern Respondents ?........ 15
Figure 16 Attitudes Towards Living With ICT.......................................................................... 15
References Sources Of Further Information (WWW).................................................................. 16
Comments Respondents’ Verbatim Comments.......................................................................... 17
Appendix 1 Additional Information About Sample...................................................................... 19
Figure 17 Profile Of Sample: Respondents By Industrial Sector................................................. 19
Figure 18 Profile Of Sample: Respondents By Region.............................................................. 19
Figure 19 Profile Of Sample: Respondents By Employee Size................................................... 20
Appendix 2 Broadband Case Study (Architectural Ironmongers).................................................. 21
Appendix 3 Survey Questionnaire............................................................................................ 23
ACKNOWLEDGEMENTS
The Small Enterprise Research Team (SERTeam) wishes to thank all responding
firms for their time and effort involved in participation in the production of this
management report. The SERTeam acknowledges the help provided by David Purdy,
The Open University, and The University of Westminster, in designing the survey,
processing data and analysing the results.
Lloyds TSB The Small Enterprise Research Team is particularly pleased to acknowledge the
generous support provided by Lloyds TSB in sponsoring the research, analysis
and presentation of this report. However, it is important to note that any opinions
expressed in this publication are not necessarily those of Lloyds TSB.
Managing
IT Report Author – Professor John Stanworth (University of Westminster)
Series Editor – David Purdy
No.8
2006
Vol.3, No.2
l Accessing new markets – Perhaps
encouragingly, 46% of manufacturing
respondents said that investment in
IT/ICT had helped them to develop new
markets. This compared with 26% of
those in business services, and just 11%
in retail/distribution.
Lloyds TSB
Managing
IT
No.8
2006
RESULTS
BACKGROUND
Managing
IT
No.8
2006
Vol.3, No.2
MANAGING IT/ICT small businesses (the extract is taken from a
review of 25 years of tourism by VisitBritain,
“Think back only to 1997: no digital in December 2005, with our emphasis
TV, no DVDs, no video phones, no added):
broadband, virtually no texting. Just
eight years ago: only ten per cent [of] “Can you remember life before
people were on the internet and only email ? All of our interviewees spoke
ten per cent had mobile phones. of a strange beast called a TELEX
– something like a cross between
So if in only eight years since a toilet roll, a typewriter and a fax,
1997 we have seen such dramatic which lived in its own room and was
technological and scientific change, used only on special occasions. It
then think of the impact in the was too expensive to phone overseas
next eight years of technology on so everything was done by post
occupations, industries, businesses and urgent could mean “within
and jobs. 3 months” not 3 minutes in the
1970s ! ...
And this is not, as is sometimes said,
a race to bottom with China and But it’s the Internet that people feel
India that can be met by protecting has totally transformed both the
our home industries, shutting foreign way the industry does business and
goods out, and hoping the world will how consumers buy tourism. The
go away. emphasis of tourism marketing was
always on your appearance in print
Because they aspire not to race us – now your brand and your face lives
to the bottom but to be high skill, or dies with your website.”
high technology economies, China
and India are now turning out more The notion of IT/ICTs is fairly commonplace
engineers, more computer scientists, today. However, we sometimes tend to forget
more university graduates – four just how recent this revolution really is. Only
million a year, more than the whole 20 years ago, computers often bred fear
of Europe and America combined. and terror into the hearts of would-be users.
And so the answer lies not in Individuals in mid-to-late career sometimes
protectionism, hoping Asia will go based their early retirement decisions on the
away, but in radically upgrading our quest to avoid it. Later, it became a tool that
skills, science and technology.” secretaries might use – highlighting the word
processing element of IT/ICTs. But now, ICTs
This extract is from a speech – to trade are here to stay, they are largely de-gendered,
unionists – delivered by Gordon Brown, and the battle to remain up-to-date is
as Chancellor of the Exchequer, in endless.
September 2005, and broaches the change
in recent years arising in no small part In the round, our survey of small businesses
Lloyds TSB from advancements in information and encountered some very favourable attitudes:
communication technologies (IT or ICTs).
“ICT is fundamental to the nature of
Within a generation, the change has been our business – it is a ‘must have’.”
Managing profound – revolutionary, even – and has
IT affected many businesses to an extent “There are still too many who do
previously unimaginable. For example, the not embrace IT sufficiently. It is a
No.8 following observation contrasts the days of constant race to keep up-to-date,
2006 but the rewards are great. Those left
the telex with today, with reference to the
travel industry, a sector with a proliferation of behind will become extinct.”
52%
50%
40%
Proportion
of
Sample 30%
18%
20%
14%
10%
10%
4%
1%
0%
Less than £5,000- £10,000- £20,000- £50,000- £100,000 or
£5,000 £9,999 £19,999 £49,999 £99,999 over
However, often, praise of ICTs was not “Because of ICTs, work we normally
without reservations and caveats: handle is being sourced increasingly
out to India. This will eventually force
“There is an increasing disparity us to contract or close.”
between the sophisticated systems of
large companies and the affordable “Virtually all businesses place an
and proportionate facilities available over-reliance on ICTs. Back-ups are
to smaller companies. Interaction is rarely field-tested and the time taken
becoming an increasing problem and to reconfigure a server might cause
puts small companies like ours at a many firms to face serious financial
disadvantage.” consequences.”
Vol.3, No.2
Figure 2 - Expenditure On ICT Equipment & Software
(Previous 12 Months): By Sector
68%
43%
Retail/distribution 44%
70%
firms tended
60%
to spend 16%
24% 50%
less 14%
11%
17% 40% Proportion
Less than £5,000 15% of
30%
Sub-sample
£5,000-£9,999
20%
£10,000-£19,999
10%
£20,000-£49,999
0%
£50,000-£99,999
Retail/Distribution
£100,000 or over
Business Services
Manufacturing
35% 33%
30%
25%
Proportion
21%
Lloyds TSB of Sample/ 20%
Sub-sample
15%
15%
10%
Managing 7%
IT
5%
No.8 0%
2006 0%
ALL 0-4 FTE 5-9 FTE 10-19 FTE 20-49 FTE
Word-processing 89%
Presentations 42%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
Proportion of Sample
Vol.3, No.2
Figure 5 - Selected Tasks/Applications Used: By Sector
89%
90%
63%
Manufacturers and 100%
80% 90%
larger firms 60% 80%
39%
typically reported 70%
63% 60% Proportion
the widest use 32% 50% of
40% Sub-sample
23% 30%
Broadband Internet
49% 20%
10%
Payroll 3%
0%
6%
Sales order management
Retail/Distribution
CAD/CAM
Business Services
Manufacturing
Figure 6 demonstrates the influence that the explanation for this might be a tendency
size factor (expressed in terms of FTEs or full- for the larger firms to outsource this type of
time staff equivalent employees) can have work.
as an independent variable, in this case,
concerning the wider use of a broadband Also, broadband connections are opening
internet connection and payroll software up possibilities to businesses that were not
amongst larger businesses. previously considered practical, as illustrated
in the case study in Appendix 2 (p.21).
Generally speaking, the larger-sized firms
reported the widest use of IT/ICT tasks/ INTERNET USES
applications, with the notable exception
of desktop publishing (DTP). A possible Figure 7 lists respondents’ uses of the
100%
100% 97%
Broadband Internet
89%
90% Payroll
83%
79%
80%
70%
62%
Lloyds TSB Proportion
60% 55%
of
Sub-sample 50%
40%
IT 20%
10%
No.8
2006 0%
0-4 FTE 5-9 FTE 10-19 FTE 20-49 FTE
E-mail 87%
None 9%
Video conferencing 4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Proportion of Sample
Internet in descending order, with the most In 1997, our report on IT found that 58%
predominant being e-mail (87%), and least, of respondents were expecting to be using
video conferencing, with just 4%. Other e-mail within 5 years (and 40% having
examples supplied by respondents included: their own web site for advertising, and 9%
video conferencing). Also, business services
l Community portal firms were more widely persuaded than
l HM Revenue & Customs applications manufacturers about the potential benefits
l Insurance company business placement of the Internet (within 5 years), and 28% of
l Online filing of returns respondents anticipated no benefits at all.
l Online management information system
l Skype (Internet telephony), research Separately, respondents were asked to
l Sourcing products indicate the proportion of sales turnover
60%
50%
Proportion
of 40%
Sample Lloyds TSB
30%
25%
20%
10%
Managing
5%
3% 2% 1%
IT
0%
0%
No online Between 1- 10-24% 25-49% 50-74% 75-100% No response No.8
sales via the 9% of sales 2006
Internet turnover
Vol.3, No.2 11
Figure 9 - Firms Deriving 1-100% Sales Turnover
Via The Internet: By Respondent Age
45%
40%
40%
35%
29%
30%
Proportion
of 25%
Sub-sample
19%
20%
15%
10%
5%
0%
35-44 years 45-54 55-64
derived via the Internet, where nearly There appeared to be a distinct respondent
two-thirds (65%) derived no sales income age factor at work in this context (Figure 9).
this way (Figure 8, Question 5). Of the The proportion using the Internet for the
remainder, 31% indicated varying levels of purpose of accepting orders (for 1-100% of
sales income, which is greater than the 23% sales turnover) was relatively high (at 40%)
shown in Figure 7 for e-commerce orders for respondents in the 35-44 years age
(Question 4). But it is possible that some group, compared with only 29% for those
respondents interpreted the Figure 8 question aged 45-54 and just 18% for those aged 55-
more broadly, to include any sales achieved 64. Thus, there is evidence of a generational
online, including via third party web sites, factor here which may suggest a greater
and its predecessor more narrowly, excluding familiarity with, and use of, the Internet
third parties. among younger respondents.
40%
35%
30% 29%
Proportion
Lloyds TSB of 25%
Sub-sample
20% 18%
15%
Managing
10%
IT
5%
No.8
2006 0%
Manufacturing Business Services Retail/Distribution
No response/Other (please
8%
state)
Proportion of Sample
Some increase in the contribution towards ICT skills (85%) followed by ‘sending staff
sales turnover was evident amongst the larger on courses’ (30%), ‘sub-contracting’ and
firms, and there were also gender and sector ‘buying-in’. Business services firms were the
differences with women less likely to feature most likely to make use of external training
here than men and manufacturing more likely courses and female-led businesses were the
than business services and retail/distribution most likely to recruit new staff.
to benefit this way (Figure 10).
ACCESSING NEW MARKETS VIA ICTs
ACQUIRING ICT SKILLS
Figure 12 shows the responses to a range of
Figure 11 illustrates a strong tendency statements regarding ICT use. Most attracted
towards ‘self-teaching’ in the acquisition of less than 50% agreement but some appeared
No.8
0% 10% 20% 30% 40% 50% 60% 70% 2006
Proportion of Sample
Vol.3, No.2 13
Figure 13 - 'Investment In ICT Has Helped
Develop New Markets': By Sector
50%
46%
45%
40%
ICT investment
appears 35%
15%
11%
10%
5%
0%
ALL Manufacturing Business Services Retail/Distribution
40%
34% 34%
35%
30%
Proportion 25%
of
Lloyds TSB Sample 20%
15% 13%
11%
10%
6%
Managing
5%
IT 1% 1%
0%
No.8 Poor Fair Average Good Excellent N/A - ICT No response
2006 skills not
needed
No response 16%
Proportion of Sample
Managing
No/Other response 5% IT
No.8
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
2006
Proportion of Sample
Vol.3, No.2 15
RESPONDENTS’ COMMENTS improved my business’).
www.businesslink.gov.uk/
These commence in verbatim form on p.17.
l Department of Trade and Industry (DTI)
References: MANAGING IT DTI five year programme: “sets out the
priority actions and policies to deliver
The following references are offered as an the Strategy - how the UK would
aid to readers interested in seeking further develop a strong, modern, knowledge
information via the world-wide-web. The based economy ...” Report to download:
coverage is not intended to be definitive, ‘Creating wealth from knowledge’.
and inclusion here should not imply either www.dti.gov.uk/about/strategy-
agreement or disagreement with the views objectives/five-year-programme/
expressed via these sources. Some web sites page12613.html
have appeared before, but there is usually a
section noted with interests relevant to the l Europa
theme of this report. ‘Information Society’ web page: SMEs
and the ICT challenge: a ‘think small first’
Special care should also be taken with approach. With a link to the European
material obtained from outside the UK, for Commission’s ‘Helping SMEs to Go
example, the USA, where different legal Digital’ initiative.
issues may apply. http://europa.eu.int/information_society/
ecowor/smes/index_en.htm
N.B. Some pages may contain links to other
WWW pages offering related material. Tip: l European Computer Driving Licence
The WWW links were functional at the time Foundation
of going to print, but the world wide web “ECDL-F is the global governing body
is in a state of constant change. So if later and licensing authority of the ECDL, the
problems arise with a link, edit the link back world’s leading end-user computer skills
to the ‘home page’ – e.g., truncate http:// certification programme.”
www.bized.ac.uk/fme/xyz.htm back to http:// www.ecdl.com/
www.bized.ac.uk/ – and look for a similar
topic heading there. l The Future Foundation
“Our mission is to understand what is
l BBC really going on in the world, to provide
GCSE Bitesize: ‘ICT’. Basic level order within the complexity, to present
introductory material: Hardware, a clear sense of understanding and
Software, Data Communications, direction”, produced a report, ‘Do modern
Databases, Measurement and Control, communications technologies make life
Modelling, The Legal Framework, better or worse?’, for BT’s Social Policy
Implications of ICT. Team (February 2002, available from
www.bbc.co.uk/schools/gcsebitesize/ict/ www.btplc.com).
www.futurefoundation.net/
Lloyds TSB l Business Link
Government small business support l Greater Merseyside Digital Development
agency, offers an online section: IT & Agency
e-commerce, e.g., ‘Get the most from IT A “cross sector voluntary partnership of
Managing in your business’, ‘Introduce an Internet key ICT stakeholders on Merseyside” and
IT and email policy’, Wireless technology’, an example of a local body with several
‘Benefits of databases’ and so on. Case working groups which are “representative
No.8 studies, too, e.g., ‘Here’s how I changed of organisations and individuals with a
2006 legitimate interest in the role of ICT in
my business for the better’ (with such
as ‘Here’s how supply chain software the regeneration of Merseyside.” Offers
MANUFACTURING
Manufacturing Broom Clamps [There is] Too much ICT, will tie us up in knots one day, if
and Holders, Yard Scrapers not already done so !
Reprographics [It] Has made life more stressful - and occupies great
amounts of time. Lloyds TSB
Sub-contract Engineering We are a small company and our level of ICTs is probably
Machining & Light Fabrication the minimum. But large companies seem to have high
levels of ICT without any real productivity gain. Much
more key targeting of actual needs seems to be in order. Managing
IT
No.8
2006
Vol.3, No.2 17
BUSINESS SERVICES
Business & Marketing Bit too much dependence. What if the machine stops ?
Consultancy
Chartered Accountants There are still too many who do not embrace IT
sufficiently. It is a constant race to keep up to date but
the rewards are great. Those left behind will become
extinct.
Flowers, Pot Plants, Shrubs E-mails waste too much management time - best used as
a last resort.
Hardware and Pet Store In many small businesses ICT is used because it is felt
Lloyds TSB that it should. In many cases it causes one to forget
the primary reason for being, i.e., to serve customers.
ICT does not always enhance person to person business
relationships. Also it don’t cut either time or paperwork !
Managing
IT
No.8
2006
40%
36%
35% 33%
31%
30%
Proportion 25%
of
Sample
20%
15%
10%
5%
0%
Manufacturing Business Services Retail/Distribution
40%
35%
35%
Proportion 30%
of Lloyds TSB
Sample
25%
19%
20%
15%
Managing
10% IT
5%
No.8
0%
2006
Midlands North South
Vol.3, No.2 19
Figure 19 - Profile Of Sample:
Respondents By Employee Size
35%
30% 29%
25% 25%
25%
Proportion
of 20%
Sample
16%
15%
10%
4%
5%
0%
0-4 FTE 5-9 FTE 10-19 FTE 20-49 FTE 50+ FTE
to the foregoing sector which offers the The South region has the largest
closest match. representation, with 46% of the sample’s
respondents (38% in both the South and
Regions - firms are also classified according Midlands previously), see Figure 18.
to their physical location, namely, North,
Midlands and the South. Manufacturing and business services
firms in samples can tend to be larger, in
Employee size - finally, firms are placed in terms of employees, whereas the firms in
bands according to the number of employees. retailing/distribution may have fewer full-time
Each part-time employee is assumed to equivalent employees. Likewise, the sample
be equivalent to 40 per cent of a full-time is biased towards the smaller businesses
employee (‘FTE’ = full-time equivalent). All – but not the very smallest (sole traders),
of the surveys to date have received only a of which there is a preponderance amongst
small number of responses from firms with the small firms population generally. The
50 or more FTE employees. These responses employee size distribution for the sample is
have been included in the breakdowns for shown in Figure 19.
the sectoral and regional analyses, but have
been excluded as a ‘50+FTE’ band in the In terms of respondent age, they are
employee-size analyses (the ‘All’ band in predominantly 35 years or older, with the
each histogram includes all usable responses bulk between 45 and 64 years’ old.
regardless). This is because a percentage
breakdown band based on just two or three Finally, the sample is predominantly male
Lloyds TSB firms may not be representative of this size of (67%, compared with 72% previously).
business.
Abbreviation of questionnaire text
Distribution of firms
It should be noted that, for reasons of
Managing
IT The highest proportion of respondents is in space and, hopefully, clarity, questions and
manufacturing (36%, compared with 38% in response options are sometimes abbreviated
No.8 the same sector for the previous report), see in the report text and the accompanying
2006 Figure 17. figures. The exact wording used is shown in
the questionnaire appendix.
Vol.3, No.2 21
from other parts of the country, and even
Europe.
Lloyds TSB
Managing
IT
No.8
2006
We are seeking the views of small firm owner-managers. This questionnaire will take approximately 5-10 minutes to
complete – most answers require only a single tick. All information received will be treated in complete confidence.
PLEASE RETURN AS SOON AS POSSIBLE.
1a Workforce size - Please indicate the total 3 Tasks/applications - If your business uses
number of people working in your business computers or other ICT equipment, for what
(including yourself): purposes are they used ?
_______________________________
2
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