E- COMMERCE AND UPDATES

E- Commerce – Buying and selling processes supported by

electronic, means primarily the internet.
-Electronic (or ‘e) commerce is the description
applied to a wide range of technologies used to streamline
business interactions.
Examples. Of these technologies are:
-internet, electronic data Inter charge (EDI), e mail, electronic
payment systems, advanced telephone systems, Hand-held
digital appliances, interactive televisions, self- service kiosks and
smart cards.

E- COMMERCE- is more specific than E- business

whereas E- BUSINESS includes all electronics- based information
exchanges with in or between companies and customers. E-
COMMERCE involves buying and selling process supported by
electronic means, primarily the internet.
E BUSINESS- the use of electronics platforms intranets, extranets
and the internet to conduct a company business.
E-MARKETING- the e-selling side of e-commerce company
efforts to communicate and sell products and services over the
internet.
E-MARKETS- are market spaces rather than physical “market
places” in which sellers offer their products and services online
and buyers search for more information, identify what they want
and place orders using credit or other means of electronic
payments.
E-COMMERCE- includes e- marketing and e- purchasing (e
procurement)

E- COMMERCE BENEFIT TO BUYERS

Internet using benefit both final buyers and business buyers in
many ways. It can be convenient. customers don’t have to battle
traffic, find parking spaces, and trek through stores and aisles to
find and examine products. They can do comparative shopping by
browsing through mail catalogs or surfing websites. Direct
marketers never close their doors. Buying is easy and private.
Customers encounter fewer buying hassles and don’t have to
face sales people or open themselves up to persuasion and
emotional pitches. Business buyers can learn about buying
products and services without waiting for and tying up time with
sales people. In addition, the internet often provides buyers with
greater product access and selection. For example ..the worlds
limit for the web. Un restrained by physical boundaries, cyber
sellers can offer an almost unlimited selection.

E- COMMERCE BENEFIT TO SELLERS

E- COMMERCE- also yields many benefits to sellers. The internet
is a powerful tool for customer relationship building. Because of
its one to one, interactive nature, the internet an especially potent
marketing tool.
Glossary of common internet and e-commerce
terms.
Browser- computer software such as Netscape Navigator or
internet explorer that can guide the user around the internet.
Chatroom – a site that allows to communicate with each other
about a topic of common interest to them.
Click-through – the number of times a site visitor ‘clicks’ on to an
internet.
Domain name – this is the address most internet sites have,
which performs the role of being the ‘telephone number of
individuals wishing to reach them.
Dotcom - term referring to a business that uses an internet
technology to trade; the term came into a popular usage around
1997.
E- commerce – electronic (or ‘e’) commerce the description
applied to a wide range of technologies used to streamline
business interactions; examples of these technologies include the
internet, electronic data inter charge (EDI) , e mail, electronic
payment systems, advanced telephone systems, hand held digital
appliances, interactive televisions, self service kiosks and smart
cards.
Edi (electronic data inter charge) – this is a pre internet
technology, which was developed to permit organizations to use
linked computers for the rapid exchange of information.
E- marketing- the achievement of marketing objectives through
the utilization of electronic communication technologies including
mobile devices.
Extranet – a website where access is restricted to approved
users.
Firewall – a computer software that protects the customer’s online
purchase transaction from being accessed by others.
Hit – a single request from a browser to an internet server.
Home page – a website’s welcome page providing details of site
contents and guidance about using the site.
Hypertext transfer protocol (http) -the language protocol that
underpins the web and enables the linking of documents to parts
of other documents, subsequently allowing users to navigate their
around the Internet.
Internet Marketing-the achievement of marketing objectives
through the utilization of Internet web-based technologies.
Internet service provider(ISP)- companies such as Dixons
Freeserve and AOL, which offer users access to the Internet; ISP
software can be obtained over the Internet, from computer Discs
or on CD-Roms suppied by ISP.
Intranet- a website that operates inside the organization and does
not offer access to any users external to organization.
Portal- a website that serves as an’entry point’ to the World Wide
Web; portals usually offer guidance on using the internet and
search engines that permit keyword searches.
TCP/IP- the language protocol that enables different machines
using differing operating languages to communicate to each
others.
Website- a www file that contains text, pictures and/or sound .
E- COMMERCE PRODUCTIVITY
An excellent example of e- commerce productivity is provided by
Dell corporation, the worlds largest computer direct marketing
operation. Customers visiting the Dell website are provided not
just with an effective during system but in addition a multitude of
tools for answering technical questions and configuring their own
personalized computer design. If customers hit a problem by the
click of the button, they will be put in telephone contact with a
highly trained Dell service employee who can offer an appropriate
solution. Once an order is placed, the Dell automated
procurement, manufacturing and distribution system ensures that
the logistics productivity is at standard that is the envy of the
competition.

THE E- COMMERCE MARKETING MIX SELECTION

The internet’s unique properties have the potential to have an
impact across the whole of the marketing mix. Marketing mix
considerations will need to extend to cover how each element
with in the e-commerce mix (product, price, promotion and
distribution/ place) will be utilized to support the specified
strategy. Internet technologies bring new unique properties to
each element in the marketing mix, which need careful
considerations if strategic goals are to be met.