February 22nd – 23rd 2011

Kuala Lumpur, Malaysia

INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA
WIL FORUM ASIA

Building a career is not so different from building a house. For a concrete house, you need to have solid ground, a good master
plan and most important, support pillars properly placed according to the master plan. Without support pillars, your home will not
stand long, quite similarly to your success in your professional life.

The WIL Forum Asia has been designed keeping in mind that your solid ground is your vision, the master plan is the path you
follow to realise your mission, and the support pillars are what will help you to achieve your vision.

The WIL Forum Asia focuses on these key support pillars which help towards effective leadership and taking women’s leadership
to the next level. The forum’s key pillars include:

Personality:
Determination, confidence to speak out and stand up, emotional control, the right attitude, dedication as well as the skill of
understanding people in the most efficient way are considered the main drivers to success. Hence, self realisation in one’s own
strengths and weaknesses will help in accepting the priorities in life, which then allows us to create a vision as well as the road
map to achieve to this vision while helping to manage people surrounding us.

Support group:
Asian women shoulder more responsibilities than before – both in domestic life as daughters, wives and mothers and in work life
as the emerging workforce of growing economies. In this environment, family and friends provide vital support in our business and
personal life which builds one of the key pillars to successful leadership.

Social systems and culture:

Social system and culture form the other key pillar in determining the role of women in society through providing equal
educational opportunities and development of the women’s community. Public representation of women helps governments and
society to understand women’s issues better and strengthens women’s roles in nation building.

Working environment:
The right working environment, one which accepts the women’s responsibilities in the community and provides flexible conditions
accordingly, features a high learning curve in addition to providing adequate mentorship, guidance, recognition and reward. The
right working environment is a key pillar that fosters women’s leadership, especially in non-traditional fields.

Knowledge and training:

The role of education system and the knowledge gained throughout our lives shape the development of our career path.
Employees’ skills set can be enhanced by training programs provided by organisations in a wide variety of field.

Support
Group

Knowledge Social System

Training Culture
Vision

Personality Working
Environment

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com
 February 22nd – 23rd 2011
Kuala Lumpur, Malaysia
INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA
WIL FORUM ASIA 2011 WORKING AGENDA

DAY 1 – The Professional Role of Women in Leadership Building: What is the personal gain in it?
08:00 – 08:55 Registration and welcome refreshments
08:55 - 09:00 Ribbon cutting by Guest of Honour
Datin Paduka Seri Rosmah Mansor – Wife of the Prime Minister of Malaysia*
09:00 - 09:05 Introductory remarks by naseba
Sophie Le Ray – CEO of naseba
09:05 - 09:15 Welcome and official opening address
Datin Paduka Seri Rosmah Mansor – Wife of the Prime Minister of Malaysia*
09:15 - 09:20 Opening remarks by the chairperson
09:20 – 09:30 Keynote address: The importance of the role of women in contributing towards nations’ development
Envisioned Speaker:
Minister of Women, Family and Social Development, Malaysia
09:30 – 11:00 Opening panel: CEOs table - The women at the top of the mountain didn’t fall there
Women are paving their way to the top ladders of corporations which used to be dominated only by
men. This session will address the life lessons learnt by the women at the top; what their setbacks are
and how they achieved the success both in their personal and career achievements.

Viewpoint one: Qualities leading to success – Emotional and social intelligence

Often, people define leaders as brave, bold and tough. However, leadership has taken a different form to
match today’s democratic workforce and challenging environment. What are the qualities leading to
success? Is it only intellect or emotional and social intelligence as well? What is it in for us?

Viewpoint two: Support groups and social community

Families, friends and communities compose the most important part of our lives both career and
personal wise. How can we strengthen the relationship with social support networks? What are the best
strategies to interact with our environment in order to create new knowledge?

Viewpoint three: Social system and culture

Asia is a multicultural region with different perspective and social values. So, what are the cultural
barriers for women in different parts of Asia? How the women leadership can be influenced through
systematic structures, cultural values and legislative policies?

Viewpoint four: Working environment

What are the best practices that foster women’s success in corporate world? How women at the top
define an ideal work place? How can women leaders effectively empower each other and nurture future
leaders? Moreover, it doesn’t finish once you are at the top; maintaining your position there, is another
big challenge.

Viewpoint five: Knowledge and training

Which specific programmes does the education system have to focus on to develop and enhance the role
of women in Asia? What role do corporations play in increasing the participation of women in areas
currently less explored by women?
11:00 – 11:30 Networking coffee break
Session 1: Social systems and culture perspective of leadership
11:30 – 12:30 Regional perspective towards the changing role of Asian women
Asia with its diverse culture is motherland to different races, languages, religions, lifestyles and a
changing business mentality. As the leadership word itself has different definitions; the factors
influencing the leadership content, skills and styles are shaping based on the cultural values.

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com
 February 22nd – 23rd 2011
Kuala Lumpur, Malaysia
INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA

This session will address the cultural barriers for women coming from different parts of Asia, key factors
contributing to the ever changing role of women and women leadership from a regional point of view.

Viewpoint one: Work-family conflict

Since family is the inextricable component of Asian culture, Asian women face the demands of multiple
roles; wife, mother, daughter, sister and so on and worker which drive to a work-family conflict.

Viewpoint two: The role of wealth and class in women leadership

Money is important, but it is not necessarily the only building block to female success. This viewpoint
overcomes the stigma attached to successful leadership coming from porting family money into
business.

Viewpoint three: The ever changing gender role of women in the society
The country, the culture, the family - all play a significant part in opening women to leadership
opportunities. Tradition through evolution is becoming important to the development of women in
society and business.

Viewpoint four: How can women leaders provide key issues affecting the region?
How women leaders can be role models to overcome cultural and gender barriers?
12:30 – 14:00 Networking luncheon
14:00 - 15:00 Panel discussion: Women in political leadership and public life: Advancing women in government
Asia has been witnessing a significant increase in the number of women who are taking leading roles in
public sectors. These leaders are influencing economical, social and political environments whilst adding
value to a new generation of leaders through inspiration and encouragement. However, there are still a
number of challenges being faced by women entering politics and in the public sector.

This session will address the key factors contributing to the ever changing role of women and women
leadership in public and political sectors from the influencing public and political leaders.

Viewpoint one: Power sharing in public sector and political life

Viewpoint two: Cultural arguments on a woman’s place in society: A pro or con for women?

Viewpoint three: Challenges for women in public life: Support, influence and resources

15:00 – 16:00 Panel discussion: Media’s role in women’s place in society and women leadership: Key considerations
The press plays a critical role in every country. The press offers an unbiased stance, strengthens the
bounds of the nation, uncovers issues for the well-being of countries, and generates responses that
represent different views from various parties. Today, the role of media is taking another step towards
making an important contribution to women’s participation in society, including the challenges
associated with the rise of women leaders.

Viewpoint one: Media’s changing role in women issues

Are women issues under-reported in media? What are the strategies to underline the gender equality as
an integral to citizenship, democracy and freedom of expression?

Viewpoint two: Women’s reshaping role in society through medias’ eyes

How media can promote and strengthen the new role of women whilst re-educating society towards a
non-traditional view?

Viewpoint three: Right communication through media

How women leaders can build relations with the media to empower themselves?

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com
 February 22nd – 23rd 2011
Kuala Lumpur, Malaysia
INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA
16:00 – 16:15 Networking coffee break
Session 2: Knowledge and Training
16:15 – 17:15 Workshop session break-out room
16:15 – 17:15 Workshop 1: Women’s way of leadership
Subtopics:
 Change management and leadership development
 Real empowerment, emotional control and power sharing
 How to speak different languages, yet give the same message
 Win-win negotiation skills
 Motivational speaking
16:15 – 17:15
Workshop 2: Preventing gender related harassment and discrimination in the workplace
Subtopics:
 Identifying the sexual and gender related harassment behaviour and actions to stop them
 Identifying the discrimination and issues and actions to stop them
 Identifying boundaries; work place and social environment
 Maximizing the productivity of employees who face harassment and discrimination
 Learning your legal rights
16:15 – 17:15 Workshop 3: Mentoring your employees to become leaders
Subtopics:
 Hiring the best talent and nurturing them
 Maintaining a work-life balance for employees
 Work place performance and organisational behaviour: Respecting and accepting differences
 Identifying growth prospects and employee benefits
 Working with male colleagues
20:00 - 20:30 Awards Ceremony
 Asia’s Most Woman-Friendly Employer
 Asia's Leading Woman CEO of the Year
 Asia's Leading Woman Entrepreneur
 Asia's Leading Woman in the Public Sector
 Asia’s Leading Woman Initiative
 Asia’s Leading Women in HR, Finance, Healthcare, Media, Manufacturing
20:30 – 22:00 Networking Reception and Forum First Day Closure

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com
 February 22nd – 23rd 2011
Kuala Lumpur, Malaysia
INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA

DAY 2: Leadership in different dimensions from different perspectives: How business can gain?
08:00 – 09:00 Registration and welcome refreshments
09:00 – 09:05 Opening remarks by the chairperson
Session 3: Working environment
Panel discussion: Women leadership; Corporations’ benefit
Whilst the recent global financial crisis weighed heavily on developed countries, Asian economies
proved themselves as the new drivers of the global economy, with women leaders and educated
women professionals in Asia becoming one of the main contributors to this growth.

This panel will address how corporations benefit from women workforce and women leaders, and if
there is a ‘feminine’ approach in developing transformed economic environments.

Viewpoint one: Higher trend growth

How and to what extend the increase in the participation of women workforce and women leaders will
develop the financial performance, productivity and employment of a company?

09:05 – 10:10 Viewpoint two: Recognition

Promoting female workforce has become an essential approach by international authorities and
corporations. What does an organisation gain from this recognition and how can this recognition be
used in favour of employee?

Viewpoint three: Perception of glass ceiling

In Asia, many women still feel the gender inequality in the workplace, especially in non-traditional field.
What are the main factors creating a glass ceiling for women? How we can shatter this impression that
burden women aspiring to leadership?

Viewpoint four: The power of the purse; consumers and investors

Increased disposable income will lead to increased consumption of goods and services, as well as
growing investments in real estate and financial products.

Panel discussion: Creating gender balanced businesses: Improving communities

Research has shown that companies with more women leaders financially outperformed the ones with
the lowest percentages of women leaders. Moreover, the studies conducted in Europe and USA show
that there is a positive correlation between profitability and the number of women in management.

Despite the substantial evidence of gender balance in providing a better financial performance as well
as corporate culture, only 10 per cent of United Nations member countries have female heads of state,
while the rate of women president or CEOs at the top 1,000 multinational companies is just three per
10:10 – 11:10
cent.

Viewpoint one: Strategies to support equal opportunities for advancement in organisations

Viewpoint two: Policies and approaches that encourage diversity in organisations

Viewpoint three: Promoting and mentoring employees and promising leaders equally

11:10 – 11:30 Networking coffee break

Panel discussion: Being the boss of your job: Entrepreneurial spirit
Entrepreneurship is a self initiated profession which requires full dedication and focus in order to
11:30 – 12:30
create the maximum value out of the business with 100 per cent possession. On the other hand,
having the entrepreneurial spirit in the workplace creates the sense of ownership and pride in what we

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com
 February 22nd – 23rd 2011
Kuala Lumpur, Malaysia
INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA

are doing and influences us to put our best in to work in order to create the maximum out of it.

This panel will address how the entrepreneurial spirit can be enhanced within organisations and what
is the contribution of this spirit to working environment in today’s economic and social environment.

Viewpoint one: Entrepreneurial spirit – Women’s angle

What is in entrepreneurship for women? How can we define the entrepreneurial spirit? What makes
people to dedicate themselves to their work?

Viewpoint two: Corporate Culture: Creating the entrepreneurial spirit within

What are the necessary motives in creating the entrepreneurial spirit within companies? What kind of
approaches can be used and developed for this purpose: Sharepower, creating equity, building
businesses within corporation and so on?

Viewpoint three: Cultivating innovation in workplace

What are the key drivers to innovation and creativity by entrepreneurial shift? How can corporations
benefit from this spirit to influence their employees to be innovative and creative?

Viewpoint four: Keeping the spirit alive

What is the secret of leaders to keep the entrepreneurial spirit alive in the organisation? What can be
done if the ambition of the employers decreases?
12:30 – 14:00 Lunch break
Session 4: Personality and emotional intelligence
Panel discussion: Women of extreme ends: Stories to share and understand
Stories from the women who have gone beyond normal limits and conquered their own personal
world as well as the world we live in. These women dare to make their dream come true and to be
different through the most unthinkable circumstances such as crossing the Antarctic, having a planet
under her name or escaping the horrors of ritual female mutilation.

Viewpoint one: Crossing Antarctic pole to pole

14:00 – 15:00
Viewpoint two: Owning a planet

Viewpoint three: Escaping the horrors to freedom

Viewpoint four: ‘What is possible?’ to ‘It is always possible’

Closing debate: Gen X vs. Gen Y: Leadership head to head debate

A favourite discussion amongst any aspiring woman: Are you born a leader or do you learn it along the
way through experience? This time, we will discuss the leadership skills of Generation X compared to
Generation Y.
st
15:00 – 16:00 Changing educational methodologies, the 21 century’s technological advancements which provide
unlimited circulation of information along with new networking opportunities and communication
styles, the leadership styles and perception to leadership are shifting as well.

So, what are the differences between Gen X and Gen Y?

16:00 – 16:15 Networking coffee break

Session 2 cont’d: Knowledge and training
16:15 – 17:15 Workshop session break out room

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com
 February 22nd – 23rd 2011
Kuala Lumpur, Malaysia
INFLUENCE | INNOVATE | INSPIRE www.wilforumasia.com
Under the patronage of
H. E. DATIN PADUKA SERI ROSMAH MANSOR, WIFE OF THE PRIME MINISTER OF MALAYSIA
Workshop 1: Managing Work-Life Balance
Subtopics:
 Expectations management: Setting realistic action plans and goals
16:15 – 17:15
 Relationship management with counterparts and superiors
 Effective problem solving techniques
 Time and stress management
Self-sabotage: Habits prevent finding balance
16:15 – 17:15 Workshop 2: Leading Strategic Innovation
Subtopics:
 Building and sustaining innovation capacity in a company
 Problems of innovation in organizations
 Leading innovation in their organizations, divisions, teams and workplace
 The foundations of an innovative enterprise
 Encourage both sustaining and breakthrough innovations
16:15 – 17:15 Workshop 3: A comprehensive guide to managing your wealth
Subtopics:
 Understanding basics for managing personal finances
 Building your personal balance sheet
 Investment planning
 Risk management
 Retirement planning
17:15 – 17:30 Forum closure and open networking session

This document is for promotional purposes only and shall not be considered contractually binding.
naseba communication Pte Ltd. *Confirmed speakers
Suite 205, Level 26, Tower 2 Etiqa Twins
A Leadership Series
No 11 Jalan Pinang, 50450 Kuala Lumpur, Malaysia
Forum by
Tel: + 603 9207 9650/51 | Fax: +603 92079788 | www.naseba.com