1 280 125

2 50 50

3 240 80

4 265 270

5 5 5

6 30 35

7 450 600

8 150 240

9 140 120
35 100 150

11 140 120
35 100 150

11 140 120
3 45 32
13 120 125
35 100 150

11 140 120
18 24 30
19 13 10

20 300 250

21 200 90

22 149 98

23 40 10
3 80 85

11 98 95

25 29000 60000

26 100 120

12 200 350

13 250 300

14 800 750

15 450 200

3 80 85

11 98 95

18 24 30
19 13 10

20 300 250
21 200 90

3 80 85

11 98 95
35 100 150

11 140 120
35 100 150

11 140 120
3 45 32
13 120 125
35 100 150

11 140 120

11 140 120
3 45 32
13 120 125
35 100 150

11 140 120
35 100 150

11 140 120
35 100 150

11 140 120
3 45 32
13 120 125
35 100 150

11 140 120
35 100 150

11 140 120
3 45 32
13 120 125
35 100 150

11 140 120
3 45 32
13 120 125

35 100 150

11 140 120
35 100 150

11 140 120
3 45 32
13 120 125
35 100 150

11 140 120

37 140 120
36 50 60
39 125 135

16 300 450
2 50 47

3 50 45
31 280 300
30 700 800

16 300 450

2 50 47

3 50 45

4 250 1500

17 60 59
18 24 26
19 13 15

31 280 300
30 700 800

11 300 250
31 280 300
30 700 800

1 280 300

2 50 125

3 240 50

4 265 80

5 5 270

6 30 5

7 450 35

2 30 40

31 280 300
30 700 800

31 280 300

30 700 800

31 280 300

30 700 800

2 50 47

3 50 45
31 280 300
30 700 800
24 999 2388

31 280 300

30 700 800

16 300 450

2 50 47
3 30 32
2 25 30
31 280 300
30 700 800

17 60 59
18 24 26
19 13 15
31 280 300
30 700 800
31 280 300
30 700 800
30 700 800
24 999 2388

31 280 300

30 700 800

16 300 450
2 50 47
31 280 300
30 700 800

20 300 250

21 200 90

22 149 98

28 160 160
26 300 120

29 20 20

28 160 160

26 300 120

31 280 300

30 700 800
26 300 120

29 20 20

2 30 40

31 280 300

30 700 800

26 300 120

3 240 80

4 265 270

5 5 5

4 250 1500

21 80 90

28 160 160
26 300 120
29 20 20

4 1000 800

11 300 250

4 1000 800

11 300 250

4 1000 800

11 300 250

3 80 85

11 98 95

13 125 119

28 160 160
26 300 120

29 20 20

28 160 160
26 300 120

29 20 20

20 300 250

21 200 90

28 160 160

26 300 120

29 20 20

28 160 160
26 300 120

29 20 20
5 5 270

6 30 5

16 300 450

17 60 59

18 24 26

28 160 160

26 300 120

29 20 20

28 160 160

26 300 120

29 20 20

24 999 2388

28 160 160
26 300 120

29 20 20

11 300 250

28 160 160
26 300 120

29 20 20

28 160 160
26 300 120

29 20 20

2 38 122

3 50 76
28 160 160
26 300 120
29 20 20

29 20 20

17 60 59
18 24 26

28 160 160
26 300 120

29 20 20

28 160 160

26 300 120

29 20 20

7 499 399

27 160 168

28 160 160
26 300 120

29 20 20

27 160 168

28 160 160

26 300 120

29 20 20

3 50 45

4 250 1500

17 60 59
18 24 26
19 13 15

28 160 160
26 300 120

29 20 20

8 150 600

9 140 240

2 38 122

3 50 76

4 1000 800

11 300 250
27 160 168

28 160 160

26 300 120

29 20 20
21 200 90

22 149 98

4 1000 800

11 300 250

24 999 2388

4 1000 800

11 300 250

5 5 270

6 30 5

8 150 600
 9 140 240
12 500 120

26 300 120

6 30 5

8 150 600

9 140 240

12 500 120
6 30 5

8 150 600

9 140 240
12 500 120
26 300 120
27 160 168

28 160 160
26 300 120

29 20 20
26 300 120

27 160 168

28 160 160

26 300 120

29 20 20

5 5 270

6 30 5

8 150 600

5 5 270

6 30 5
8 150 600

5 5 270

6 30 5

8 150 600

5 5 270

6 30 5

8 150 600

5 5 270

6 30 5

8 150 600

5 5 270

6 30 5

8 150 600

8 150 600

5 5 270

6 30 5

8 150 600
 Consump Frequenc P17 for
Product Brand Type of Comment Competit
tion per y of P17 SKU size the same
category used Pricing s or brand
day purchase SKU
PRODUCT CATEGORY
PRICE 1 PRICE 2 Y
1 280 125 224.33
2 50 50 113.54
3 240 80 205.06
4 265 270 217.11
5 5 5 91.87
6 30 35 103.91
7 450 600 306.22
8 150 240 161.71
9 140 120 156.90
35 100 150 137.63
11 140 120 156.90
35 100 150 137.63
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
18 24 30 101.02
19 13 10 95.72
20 300 250 233.97
21 200 90 185.80
22 149 98 161.23
23 40 10 108.73
3 80 85 127.99
11 98 95 136.67
25 29000 60000 14058.40
26 100 120 137.63
12 200 350 185.80
13 250 300 209.88
14 800 750 474.81
15 450 200 306.22
3 80 85 127.99
11 98 95 136.67
18 24 30 101.02
19 13 10 95.72
20 300 250 233.97
21 200 90 185.80
3 80 85 127.99
11 98 95 136.67
35 100 150 137.63
11 140 120 156.90
35 100 150 137.63
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
35 100 150 137.63
11 140 120 156.90
35 100 150 137.63
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
35 100 150 137.63
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
35 100 150 137.63
11 140 120 156.90
3 45 32 111.14
13 120 125 147.26
35 100 150 137.63
11 140 120 156.90
37 140 120 156.90
36 50 60 113.54
39 125 135 149.67
16 300 450 233.97
2 50 47 113.54
3 50 45 113.54
31 280 300 224.33
30 700 800 426.64
16 300 450 233.97
2 50 47 113.54
3 50 45 113.54
4 250 1500 209.88
17 60 59 118.36
18 24 26 101.02
19 13 15 95.72
31 280 300 224.33
30 700 800 426.64
11 300 250 233.97
31 280 300 224.33
30 700 800 426.64
1 280 300 224.33
2 50 125 113.54
3 240 50 205.06
4 265 80 217.11
5 5 270 91.87
6 30 5 103.91
7 450 35 306.22
2 30 40 103.91
31 280 300 224.33
30 700 800 426.64
31 280 300 224.33
30 700 800 426.64
31 280 300 224.33
30 700 800 426.64
2 50 47 113.54
3 50 45 113.54
31 280 300 224.33
30 700 800 426.64
24 999 2388 570.67
31 280 300 224.33
30 700 800 426.64
16 300 450 233.97
2 50 47 113.54
3 30 32 103.91
2 25 30 101.50
31 280 300 224.33
30 700 800 426.64
17 60 59 118.36
18 24 26 101.02
19 13 15 95.72
31 280 300 224.33
30 700 800 426.64
31 280 300 224.33
30 700 800 426.64
30 700 800 426.64
24 999 2388 570.67
31 280 300 224.33
30 700 800 426.64
16 300 450 233.97
2 50 47 113.54
31 280 300 224.33
30 700 800 426.64
20 300 250 233.97
21 200 90 185.80
22 149 98 161.23
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
28 160 160 166.53
26 300 120 233.97
31 280 300 224.33
30 700 800 426.64
26 300 120 233.97
29 20 20 99.09
2 30 40 103.91
31 280 300 224.33
30 700 800 426.64
26 300 120 233.97
3 240 80 205.06
4 265 270 217.11
5 5 5 91.87
4 250 1500 209.88
21 80 90 127.99
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
4 1000 800 571.15
11 300 250 233.97
4 1000 800 571.15
11 300 250 233.97
4 1000 800 571.15
11 300 250 233.97
3 80 85 127.99
11 98 95 136.67
13 125 119 149.67
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
20 300 250 233.97
21 200 90 185.80
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
5 5 270 91.87
6 30 5 103.91
16 300 450 233.97
17 60 59 118.36
18 24 26 101.02
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
24 999 2388 570.67
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
11 300 250 233.97
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
2 38 122 107.76
3 50 76 113.54
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
29 20 20 99.09
17 60 59 118.36
18 24 26 101.02
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
7 499 399 329.82
27 160 168 166.53
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
27 160 168 166.53
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
3 50 45 113.54
4 250 1500 209.88
17 60 59 118.36
18 24 26 101.02
19 13 15 95.72
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
8 150 600 161.71
9 140 240 156.90
2 38 122 107.76
3 50 76 113.54
4 1000 800 571.15
11 300 250 233.97
27 160 168 166.53
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
21 200 90 185.80
22 149 98 161.23
4 1000 800 571.15
11 300 250 233.97
24 999 2388 570.67
4 1000 800 571.15
11 300 250 233.97
5 5 270 91.87
6 30 5 103.91
 8 150 600 161.71
9 140 240 156.90
12 500 120 330.30
26 300 120 233.97
6 30 5 103.91
8 150 600 161.71
9 140 240 156.90
12 500 120 330.30
6 30 5 103.91
8 150 600 161.71
9 140 240 156.90
12 500 120 330.30
26 300 120 233.97
27 160 168 166.53
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
26 300 120 233.97
27 160 168 166.53
28 160 160 166.53
26 300 120 233.97
29 20 20 99.09
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
8 150 600 161.71
5 5 270 91.87
6 30 5 103.91
8 150 600 161.71
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.995924
R Square 0.991865
Adjusted R 0.991837
Standard E 151.5459
Observatio 300

ANOVA
df SS MS F Significance F
Regression 1 8.34E+08 8.34E+08 36332.14 0
Residual 298 6843916 22966.16
Total 299 8.41E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
Intercept 89.45978 8.821668 10.14091 5.91E-21 72.09912 106.8204 72.09912 106.8204
125 0.481688 0.002527 190.6099 0 0.476714 0.486661 0.476714 0.486661
Upper 95.0%