MISSION/VISION STATEMENT

Prof. Hilda L. Teodoro

13 February 2018
Mission
Statement

Strategic Goals
Senior Management
(Organization as a Whole

Tactical Goals/Plans
Middle Management
(Major Divisions)

Operational Goals/Plans
Lower Management
(Departments, Individuals)

HILDA L. TEODORO 2
 THE VISION STATEMENT

• A VISION is a shared image of what the people in an

enterprise aspire for it to become. It conveys a desired
future state.
– should answer the basic question, “What do we want to
become?”
– should be established first and foremost
– should be short, preferably one sentence
– should be something vivid that the people can picture in
their minds
– should be aspirational yet something that the people can
believe to be realistically possible
HILDA L. TEODORO 3
 Vision Statements
• Walmart: To be the worldwide leader in retailing.
• Avon: To be the company that best understands and
satisfies the product, service and self-fulfillment needs
of women — globally.
• Davita: To Build the Greatest Healthcare Community the
World has Ever Seen.
• Medical City: To always be a leader in shaping how
Filipinos think, feel and behave about health and how
health services are accessed by and delivered to them,
and to use such leadership to serve equity in health, life
and development.
 THE BUSINESS MISSION

• A business is defined by its business mission. Only a

clear definition of the mission and purpose of the
organization makes possible clear and realistic
business objectives.
• “What is our business?” is synonymous with asking
the question, “What is our mission?”
Peter Drucker

HILDA L. TEODORO 5
 THE BUSINESS MISSION
• A MISSION states an enterprise’s fundamental
reason for being and its primary
commitments to its stakeholders. It guides an
organization in terms of how it must do
business
• It usually states an enterprise’s:
– Primary purpose
– Commitments to its stakeholders
– Basic philosophy
– Core values
HILDA L. TEODORO 6
 CUSTOMERS
Who are the firm’s customers?

• Johnson & Johnson. We believe our first responsibility

is to the doctors, nurses, and patients, to mothers and
all others who use our products and services.

HILDA L. TEODORO 7
 PRODUCTS OR SERVICES
What are the firm’s major products?
Pfizer. Were dedicated to developing new, safe medicines
to prevent and treat the world’s most serious diseases.

HILDA L. TEODORO 8
 MARKETS
Geographically, where does the firm compete?

• Philhealth. Bawat Pilipino, Miyembro

HILDA L. TEODORO 9
 TECHNOLOGY
Is the firm technologically current?

• MD Anderson. to eliminate cancer in Texas, the nation

and the world throught outstanding programs that
integrate patient care, research and prevention

HILDA L. TEODORO 10
 CONCERN FOR SURVIVAL, GROWTH
& PROFITABILITY
Is the firm committed to growth and financial
soundness?

• McGraw-Hill. To serve the worldwide need for

knowledge at a fair profit

HILDA L. TEODORO 11
 PHILOSOPHY
What are the basic beliefs, values, aspirations, and
ethical priorities of the firm?

• St Lukes. an unwavering commitment to excellence as

we care for the sick and injured; educate physicians,
nurses and other health care providers; and improve
access to care in the communities we serve, regardless
of a patient's ability to pay for health care.

HILDA L. TEODORO 12
 SELF-CONCEPT
What is the firm’s distinctive competence or major
competitive advantage?
• Medical City. a passion to always keep our patient
on center stage and deliver service of greater worth,
engaging strategic partners who share our vision
and passion

HILDA L. TEODORO 13
 CONCERN FOR PUBLIC IMAGE
Is the firm responsive to social, community,
and environmental concerns?

• Pfizer. To contribute to the economic

strength of society and function as a
good corporate citizen on a local, state,
and national basis in all countries in
which we do business.

HILDA L. TEODORO 14
 CONCERN FOR EMPLOYEES
Are employees a valuable asset of the firm?

• Davita. We genuinely care for and support, not only

those to whom we provide care, but those with whom
we work shoulder-to-shoulder.

HILDA L. TEODORO 15
 Vision Evaluation

Evaluation
Criteria
1. Vivid image

2. Realistic

3. Aspirational

HILDA L. TEODORO 16
 Mission Evaluation
Criteria Evaluation
Customers 

Products/Services 

Markets 

Concern for survival, 

growth & profitability

Technology ;

Philosophy ;

Self-concept 

Concern for public .

image
Concern for 
employees
 THANK YOU!

HLTeodoro / 03152016