PROPOSAL:

Given the facts, we would like to offer our services to you. With the following services:

1. Provide consultancy work with regards to the candidates approach etc

2. Provide localized versions of the candidates’ campaign or advertising materials such as etc
3. Provide access to networks, negotiate with local medias
4. Provide continuous publicity and media coverage
5. Provide local press releases etc

1. PROVIDE CONSULTANCY WORKS

With more than 40 aspiring senators vying for the Bicolano’s attention – there is no way you can rise
above the clutter – unless you are the only one with a microphone.

We will be your microphone. We will amplify the issues etc but more importantly – we will make you
talk only on two issues close to the Bicolano’s heart. Just two issues.

Capital punishment might win you an audience in Mindanao but certainly not in Bicol.

We provide you eith that knowledge.

We will provide you with the way you will talk with the media – what radio rates, the radio personality
with credibility and influence.

2. Provide localized versions of the candidates’ campaign or advertising materials such as etc

National candidates have their TV ad and jingles done in Metro Manila. Now, many of these advertising
specialists have never been to Bicol. So they write campaigns assuming that it will work in bicol.

They will or won’t work. So to be sure – CAMPAIGNS will LOCALIZE your advertising. As we have
illustrated, Bicolanos have pride. If you’re a national candidate and comes in Bicol with a Bicol jingle, a
TV ad with bicolano casts and you speaking a few Bicolano lines – guess who will stand up among the
more than 40 senatorial candiats. LOCAL ADVERTISING WORKS ALL THE TIME.

( please refer to page 3 – how local businesses beat up the giant companies. )

3. Provide access to networks, negotiate with local medias

Most national candidates – in order to get media mileage will often opt for a PRESS CONFERENCE.
Also most candidates would delegate that responsibilities to the local executives. Now, unless the local
politician is your father in law, he won’t give you their time the moment you left. Hey! They have their
campaigns to worry about. Just like you – they’re also fighting for media space in radio and TV.

Why should he gives his slot to you?

I know of so many posters and tarpoulines of national candidates ending up in the waste cans of local
executives who promised them to _______.

So with radio and TV expenditures. It’s better to leave the work to professional media publicists than to
leave it to local executives.

Now, that is an expensive way to get your message across. Unless ____. But that’s only unless. More
often than not – you won’t even get a minute in the news unless you buy airtime, or

Whether they or not etc “ ENVELOPMENTAL” journalism is still rampant in every media. The problem in
press conference – is aside from one or two radio guys – a national candidate does not know the rest of
the media people covering them. Worst, they won’t know whether they have a radio program etc

It is not a COST EFFECTIVE way of reaching the media.

The best way is still publicist – who knows every media person, who has maintained a solid working
relationship through the years.

4. Provide continuous publicity and media coverage

Now, after the candidates leave Bicol to campaign in another place, after their motorcade and brief
media event – WHAT HAPPENS NEXT?

How would they stay relevant and always in the news?

Remember – there are 40 senatorial candidates, 6 presidential and countless of mayors, vice mayors etc
elbowing their way to publicity.

CAMAPIGNS will solve that problem for you. We will make certain that you have linked with many

Or addressed many issues in Bicol. These will provide you with newsworthy