Velley Jay Casawitan, XI- Frost

Qualitative Quantitative
Research Research
 Data that is non-numerical.  Data that is numerical.

 Raw data are in words. Essentially  Raw data are numbers Performed
ongoing, involves using the at end of study, involves statistics
observations/comments to come (using numbers to come to
to a conclusion.  Formulate research question conclusions).

 Qualitative data can be generated  Collect data  Quantitative data can be

through: generated through:
 Come to a conclusion
Texts and documents Tests
 both processes require that
Audio and video recordings Experiments
the raw data be analyzed
Images and symbols Surveys
Interview transcripts and focus
 Qualitative and quantitative
Market reports
research techniques are used
groups in marketing, sociology, psyc Metrics
hology, public health and
Observations and notes
various other disciplines.
 Quantitative research measures
 Qualitative research seeks to numerical results to help predict
understand why people react and how possible outcomes.
they feel about a specific situation.
 Objective, focused,
 subjective, holistic,
outcome- oriented
process- oriented