Académique Documents
Professionnel Documents
Culture Documents
1.1 Introduction
In Iloilo City, milk teas are in trend. Milk Tea shops sprout like a
mushroom, wherever you are, you can easily spot a milk tea kiosk or
Three (3) years from now, after we graduate from college, we plan
innovate the usual taste of it, so we created “JACCS Tipsy Tea Series”
This study will help analyze and evaluate the proposed “JACCS
Tipsy Milk tea Series” and to make sure that the proposed project is
our proposed product and how it will be accepted on the open market
owners to catch the attention of the customers. From our usual drink
new variety of taste that could soothe our thirst. The researchers
believe that this new product has a competitive advantage and positive
feasibility of our new milk tea series the “JACSS Tipsy Tea”.
Name
Angel, Chona, Charlene and Shaina. Since we all love milk tea and
wherein we could use the trend to gain our target market. We decided
Location
Our logo is composed of the first letter of our name (JACCS) with
Color
Our colors for the logo are black which symbolizes strong
personality of the owners, and light brown that represents milk tea
product.
Vision Statement
distribution.”
Mission Statement
more.”
1.1.5. Hypothesis
1.1.5.1 Age:
1.1.5.2 Income
1.1.5.3 Gender
tea.
Customer
Satisfaction
Iloilo City. The factors covered in this study are Age, Income, Gender
JACCS Tipsy Tea in the market after analyzing its market, technical,
innovation can be marketable and can compete with the other leading
specifically to:
because they can try the new taste or version of the product. The
consumer
consumer. The more consumer they can capture, the more profitable
its business.
Chapter II
of liquor that you preferred. They were the first milk tea –
B. Zozzle Tea
cocktails. They opened their store last October 18. Aside from
being the first alcohol-infused milk tea in the City, they have a
great advantage since they are using their very own handicraft
(c.sugba.ph)
that will make you invite your friends. You can choose your
alcohol. And you can pick the perfect partner to complement the
alcohol of your choice. Flavors like vanilla, chocolate,
beverages are common. They are using milk tea as the base and mix
Chapter III
Research Method
3.1.1 Methodology
factors that may or may not influence the nature of the study.
3.1.2. Survey
__ Yes __ No
6. Do you prefer using an eco-friendly cup or single use cup?
__ Yes __ No
8. How comfortable are you inside our store? Rate from 1-10.
__ Yes __ No
3.1.3 Demand
The demand for milk tea for today’s time is high since it
was on trend and in in the society. More people love the taste of
this drink. As for our business, since the demand is high, we are
around the city to cater more customers. We will add new variants
both milk tea and liquor. There is no specific age, gender and
3.1.5. Competitors
campus. They sell a milk tea that offers the same flavors like
3.1.4. Supply
The supply for our raw materials are can be easily found in the
market. Sugars, liquors, milk tea mixes, cups and straws and milks are
store.
Milk tea Mixes – supply will be purchased per kilo with the
and services that we offered. Giving them the right expected service
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
Week
2,000,000 Month
1,500,000 Year
1,000,000
500,000
0
2020
2021
2022
Figure 3.1 Sales Projection for the next 3 years.
Sales Projection
• Weekly Basis
P 8,550 x 7 days
• Monthly Basis
• Yearly Basis
• Weekly Basis
• Monthly Basis
• Yearly Basis
Monthly Basis P 296,800 x 12 months =
• Weekly Basis
• Monthly Basis
• Yearly Basis
Strength Weaknesses
S1. Affordable price W1. Customer waiting
connection
Threats Strength-Threats Threats-Weaknesses
T1. Competitors within S1,T1 – Maintain the W1,T1 – create a time
Strengths – Opportunities
the shop; more convenient and larger space to cater large amount
LCD TV inside the shop that can advertise your offering and short
video about JACCS Tipsy Tea. Put signage where customers can
locate the shop or have a direction board signage in some roads
Weaknesses – Opportunities
Strength – Threats
that we could gain more customers and when our income increases,
ideas.
continuously.
using eco-friendly cups and straws. JACCS could use this to catch
customer attention.
Weaknesses – Threats
eventually come up into an idea that can help the growth of the
shop and seminars two times a year as they start working in the
shop.
discount.
3.1.8 Services
Activities, benefits and satisfactions which are offered for sale
We created a survey wherein the consumer can rely the wants and
3.1.10 Advertising
them.
Strengths Weaknesses
S1. Affordable price W1. Customer waiting time
Strengths
skill or other advantage that a firm has or can acquire over it’s
Weaknesses
bit longer.
W2. Lack of Pearls. The pearl add-ons are fast to get out of
Opportunities
our expenses.
it is accessible to everyone.
Threats
Tea within the area are Chowking and Kai Thai Royal which is
A. Application Form
f. Barangay Clearance
business.
the business.
daily activities.
3. Honest
4. Diligent
7. Flexible
3.2.7 Organizational Chart
Owners
Manager Cashier
Service Service
Barista
crew Crew
the service. Rather, they focus on the big picture. They define
the vision of the roadmap. They have the knowledge and authority
financial obstacles.
Manager – the milk tea manager has to perform functions like
activities.
related courses.
communication.
3.Time management
4.Customers service
utensils.
5. Attention to detail
6. Team work
supervision.
customer.
1. No soliciting
3. No AWOL
7. No smoking
3.3.2 Pricing
the product.
Procedure:
production will start when the customers ordered for a drink since
Table 2: Machine and Equipment and Cost for Tipsy Milk tea Production
Equipment
Total 42,254.00
3.3.6 Location
3.3.8 Utilities
3.3.9 Quality
3.4.5 Costing
3.4.9 Profitability
Chapter IV
Tipsy Tea)
Chapter V
5.1 Summary
5.3 Methods
5.4 Conclusions
5.5 Recommendation