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MergeMinnesota

Nonprofit merger as an opportunity for survival and growth

Ron Reed, Project ReDesign, MAP for Nonprofits

Susan Dowd, Library Strategies Consulting Group,


The Friends of the Saint Paul Public Library
Acknowledgments
After 30 years of being involved in some way We thank our Project ReDesign Advisory Committee
with nonprofit mergers, our completion of for their support and guidance over the last two
MergeMinnesota is like a dream come true. I hope years:
the reader will find this work as useful as I found
it rewarding to create. So many helpful hands and Emil Angelica, Community Consulting Group
minds went into its production. I would like to Kate Barr, Nonprofits Assistance Fund
thank everyone whom my limited space will allow. Ellen Brown, Community Volunteer
Heidi Neff Christianson, Moore, Costello & Hart
First, I am very grateful to MAP and its Executive P.L.L.P.
Director Judith Alnes for giving me the opportu- Patricia A. Cummings, Jay and Rose Phillips
nity to develop Project ReDesign. Her support and Foundation (retired)
guidance throughout this pilot project have been Louise Dickmeyer, People Driven Performance
immeasurable. Jacqueline Hill, Christensen Hill, Ltd.
Elizabeth Johnson, Greater Twin Cities United Way
I thank Susan Dowd, co-author of MergeMinnesota Steve Lassiter, Strategeries
and a consultant for Library Strategies Consulting Ken Middlebrooks, Land O’ Lakes (Retired)
Group, for her exceptional writing, editing and Sondra Reis, Minnesota Council of Nonprofits
constructive advice throughout the development Carolyn Roby, Wells Fargo Foundation
process. We are especially indebted to her for Scott Stankiewicz, Mutual of America
her exemplary work on the Literature Search and Gretchen M. Stein, Ph.D., The Sand Creek Group Ltd.
Review.

I thank Laura Ayers, consultant for The Center for We are immensely grateful to the following funders
Organizational Development. Her thorough and that have provided ongoing support to Project
thoughtful work on the Expert Interviews has ReDesign:
added immensely to this project.
The F.R. Bigelow Foundation
I also want to acknowledge former Project The Otto Bremer Foundation
ReDesign Director Suzanne Pearl, not only for her The Greater Twin Cities United Way
work helping organizations merge during the first The A.J. Huss Foundation
two years of our project, but also for her initial The John S. and James L. Knight Foundation
writing and editing of the Merger Tool Kit. The McKnight Foundation
The Medtronic Foundation
My thanks to graphic designer Becky Andrews for Mutual of America
using her fine talents to enhance the clarity and The Nicholson Family Foundation
usability of this publication. The Jay and Rose Phillips Family Foundation
The Saint Paul Foundation
I would also like to take this opportunity to wel- The Tozer Foundation
come Renae Oswald-Anderson, Project ReDesign’s The Wells Fargo Foundation
new Director, to MAP for Nonprofits. I look for-
ward to working with her as we expand this ser-
vice to the community. Ron Reed, Consultant
Project ReDesign
I want to recognize La Piana Consulting for their MAP for Nonprofits
extensive contribution in the area of strategic
restructuring. Their leadership, consultation and
written materials have proven invaluable to count-
less nonprofit organizations that are considering This publication was made possible though gener-
major reorganization. ous funding from The Wells Fargo Foundation and
The Greater Twin Cities United Way.
MergeMinnesota
Nonprofit merger as an opportunity for survival
and growth

Ron Reed, Project ReDesign, MAP for Nonprofits

Susan Dowd, Library Strategies Consulting Group,


The Friends of the Saint Paul Public Library

Copyright © 2009 by MAP for Nonprofits


Contents
Introduction  5
About this Publication  5
About MAP for Nonprofits  6
About Project ReDesign  7
What is Realignment?  8

Thinking about merger   11


The Pain is Deep  11
What is Merger?  13
Why Merge?  13
What Makes a Strong Merger Partner?  15
Common Merger Mistakes and How to Avoid Them  16

Project ReDesign’s merger model  19


Project ReDesign’s 10-Step Merger Decision-Making Process  19
Project ReDesign’s Merger Tool Kit  23

Merger implementation  35
Implementation Planning  36
Implementation Categories  36

Merger evaluation  37
Vignettes of nonprofit mergers in
Minnesota  39
Two Charter Schools  40
Two Community Development Organizations  40
Two Nonprofits That Wished to Broaden Services  41
Two Organizations Providing Mental Health Services  42

Appendices  43
Appendix 1 Experts Interviewed and Interview Questions  45
Appendix 2 Literature Review  47
Appendix 3 Full Bibliography  67
Introduction

About this Publication

I n April of 2007, MAP for Nonprofits launched Project ReDesign—a


three-year initiative to help nonprofit organizations with organi-
zational realignment, including mergers, program transfers, joint
operating agreements, joint ventures, parent-subsidiary relation-
ships, and dissolution.

When we started Project ReDesign, we didn’t know that an eco-


nomic downturn was around the corner and about to reduce every
income stream on which nonprofit organizations rely. We didn’t
know that the number of people in need would increase dramat-
ically all across the community. And we didn’t know how many
organizations would need to awaken to the notion that merg-
ers might be the best strategic path to preserve the services they
deliver to the community.

What we did know was that we wanted to help nonprofit board


members and nonprofit executives see that mergers and other
forms of realignment could be positive strategic opportunities to
promote organizational sustainability and preserve services. This
publication tells that story.

By familiarizing nonprofit leaders with the language and processes


that accompany organizational realignment, we hope that this

5
foreign territory can become familiar and less forbidding. Indeed,
we hope it strengthens awareness that realignment may be the
nonprofit sector’s best hope to continue serving the community
with fewer financial resources.

While we realize that organizations are working together in a vari-


ety of ways, such as sharing back-office functions, contracts for ser-
vice, and formal collaborations, this publication primarily focuses
on nonprofit mergers. It is the result of three major areas of experi-
ence and investigation:

1. The experience of MAP’s and Project ReDesign’s team of merger


experts
2. Interviews with local and national experts in the area of non-
profit mergers
3. A search and review of current published literature about non-
profit mergers

The current economic environment and its challenges are inspir-


ing many nonprofits to look at new ways of doing business, and
merger is becoming an increasingly popular option. We hope that
this resource will help readers begin to consider the benefits and
complexities of nonprofit mergers and to view them, not as evi-
dence of failure in the present, but as opportunities for success in
the future.

Judith Alnes, Executive Director


MAP for Nonprofits

About MAP for Nonprofits


MAP for Nonprofits has provided innovative, high-quality, cost-
effective management consultation and support to Twin Cities non-
profit organizations for 30 years. In 1979, a group of leaders from
area corporations and community institutions joined in recognition
that the nonprofit sector needed more management help to build
a vital and healthy community.

MAP’S Mission: MAP unleashes the power of the nonprofit sector


in the community by increasing the capacity of individual nonprofit
organizations to achieve their missions and by providing leadership
for the effective management of the sector.

Today, MAP is a leading resource for management consultation


and board recruitment for nonprofit organizations across the Twin
Cities metropolitan area. MAP uses a combination of its own staff,
community consultants and volunteers to help more than 500 Twin
Cities’ nonprofits annually.

6
In January 2007, MAP teamed up with merger consultant Ron Reed,
retired CEO of Family Service of Saint Paul, who brought extensive
nonprofit merger experience to MAP. During his 28-year tenure
at Family Service, five nonprofits joined that organization. Later,
as an independent merger consultant, Reed helped several other
Twin Cities nonprofit organizations merge. Reed was invited to
join MAP’s staff and, together with MAP Executive Director Judith
Alnes, they developed a comprehensive new service. Thus, Project
ReDesign was born.

About Project ReDesign


Project ReDesign helps nonprofit organizations improve their sus-
tainability through realignment, a term that describes many kinds
of formal collaborations. These collaborations include full merger,
as well as major organizational changes.

Project ReDesign encourages, guides and supports nonprofits that


are considering realignment by:

• Guiding a nonprofit organization through a continuum of


merger options, such as merger, program transfer, joint ven-
tures or parent-subsidiary relationships.

• Providing resources and support to help a nonprofit organiza-


tion think boldly, evaluate options, identify opportunities, com-
municate effectively and make sound decisions.

• Offering a merger model that consists of a 10-Step Merger


Decision-Making Process and a Merger Tool Kit for use
throughout the merger process. Project ReDesign breaks the
merger process into four phases: 1) Assessment, 2) Planning
and Decision Making, 3) Implementation and 4) Evaluation.

Together, Project ReDesign and MAP have the expertise to assist


with each and all of these phases of merger.

The funding challenges nonprofits have faced since 2001 have esca-
lated to a firestorm today, and many nonprofits now must come
to terms with their worst financial times ever. However, there are
options for survival, and sometimes strength comes from combin-
ing the best of two or more organizations. Through merger facili-
tation, Project ReDesign and MAP can access the resources to help
guide nonprofits through the firestorm and survive the financial
and environmental heat.

7
What is Realignment?
“Realignment” is a broad term that describes multiple kinds of
organizational collaborations. While it often serves as a strategy
to address economic pressures, realignment is also a natural pro-
cess that occurs as the nonprofit sector grows and matures. In
some cases, realignments are pairings of relatively equal organiza-
tions; in others, smaller organizations are folded into larger ones.
Occasionally, one organization assumes control of a second orga-
nization, but the two remain separate. In still other circumstances,
assets are transferred from one organization to another. The kind
of realignment that works best is determined on a case-by-case
basis by merger consultants, working together with the leadership
of the organizations. Below are brief descriptions of eight common
realignment options.

1. Administrative consolidation: Restructuring that includes the


sharing, exchanging, or contracting of administrative functions
to increase the administrative efficiency of one or more of the
organizations involved. Such functions may include accounting,
human resources, information and technology systems, market-
ing and purchasing, among others.

2. Consolidation: Combining separate organizations into a single


one. Consolidation differs from a merger in that a new entity is
created in the consolidation.

3. Joint programming: Restructuring that includes the joint


launching and managing of one or more programs to further
the programmatic mission of the participating organizations.
For example, a domestic violence shelter and a rape crisis ser-
vices organization got together to form and manage a domes-
tic violence offenders’ program, while continuing to operate
their existing organizations and programs independently.

4. Joint venture corporation: An integration that includes the cre-


ation of a new organization to further a specific administrative
or programmatic end of two or more organizations. Partner
organizations share governance of the new organization.

5. Merger: The integration of all programmatic and administrative


functions of multiple organizations, to increase the administra-
tive efficiency and/or program quality of one or more of the
partners. They can also integrate to increase geographic reach
or achieve synergy between programs. Mergers occur when one
or more organizations dissolve and become part of another
organization’s structure. The surviving organization may keep
or change its name. A merger also occurs when two or more

8
organizations dissolve and establish a new structure that “We are seeing an
includes some or all of the resources and programs of the emerging trend of
original organizations.
world-wide scope
6. Parent-subsidiary: An integration that combines some of for nonprofits
the partners’ administrative functions and programmatic
and government
services. The goal is to increase the administrative effi-
ciency and program quality of one or more organizations organizations to work
through the creation of a new organization(s) or desig- together.”
nation of an existing organization(s) (“parent”) to over-
see administrative functions and programmatic services of Peter Goldberg,
other organization(s) (“subsidiary”). Although the visibil- President and CEO,
Alliance for Children
ity and identity of the original organizations often remain
and Families
intact in a parent-subsidiary relationship, some organiza-
tions involved in such restructurings consolidate to the
point where they look and function much like a merged
organization.

7. Program transfer: Occurs when one organization spins off


or transfers administration of one or more of its programs
to another organization.

8. Strategic restructuring: Occurs when two or more independent


organizations establish an ongoing relationship to increase the
administrative efficiency and/or further the programmatic mis-
sion of one or more of the participating organizations through
shared, transferred, or combined services, resources, or pro-
grams. Strategic restructuring ranges from jointly-managed
programs and consolidated administrative functions to full-
scale mergers.

9
Thinking about
merger
Nonprofit leaders have described the current
“With financial
economic environment as “the perfect storm.” pressures from all
sides, coupled with
increased demand
The Pain is Deep Report, describes the
for services stemming
effect of the recession

O nce somewhat insulated against eco-


nomic challenges because of the strong
and generous philanthropic community that
on Minnesota nonprofits
as “unusually quick and
sharp.” Revenues have
from unemployment
and housing problems,

the Twin Cities enjoys, local nonprofits are many nonprofits will
decreased as expenses
experiencing this crisis as intensely as those have increased despite be hard pressed to
anywhere. It is not an exaggeration to call careful management. keep up the juggling.”
the present time the greatest financial crisis The report recommends
most nonprofits have ever known. that nonprofits be “nim- Kate Barr, Nonprofits
ble and open to alter- Assistance Fund
Government funding has been cut back natives.” It concludes,
or eliminated, and corporate dollars have “Nonprofit organiza-
shrunk. Individual giving has fallen dra- tions will need to make
matically for many nonprofits. In December strategic choices about their own operations,
2008, the Minnesota Council of Nonprofits including reductions in staff, possible merg-
(MCN) conducted a survey to better under- ers or even dissolution. And they will seek
stand the effect of the economic situation to minimize negative impacts on the people
on state nonprofits. The survey reached they serve.”
nearly 2,000 member organizations. MCN
wanted to learn how nonprofits are being Challenges are all too apparent on the giving
impacted by the recession and how their ser- side as well. A 2009 Outlook Report released
vices will ultimately be affected. The report by the Minnesota Council on Foundations
on that survey, Nonprofit Current Conditions (MCF) in early January 2009 states that 40%

11
“This is not about big. of Minnesota grant mak- by organizations that assist with food, hous-
This is about better.” ers anticipate a decrease ing, employment, human services and youth
in giving in 2009. An development. The MCN survey report men-
John Stumpf, President
equal percentage expect tioned above describes the situation non-
and CEO, Wells Fargo
& Company their giving to remain profits are facing as “having to do less with
flat. Foundation sup- less,” that is, feeling forced to scale back
port will be affected into services because of revenue challenges. The
2010 and beyond due table below illustrates some of the MCN sur-
to the use of multi-year vey findings.
rolling averages to com-
pute the funds available One result of organizational stresses has
for grants. In an effort been a new awareness that “business as
to assist nonprofits in usual” can no longer be assumed. Indeed,
other ways, foundations and corporations tougher economic times have served as a
are exploring broader methods of support, resounding wake-up call to many nonprof-
such as increasing in-kind giving and offering its that have never before considered doing
other non-monetary assistance. business differently, and merger is becoming
an increasingly common strategy. The last
And the greatest challenge of all? These decade has witnessed a surge in the num-
changes have occurred during a time of ber of nonprofit mergers around the nation.
increased demand for the services of nonprof- While hard data supporting this statement is
its across the Twin Cities, state, and nation. hard to come by (the IRS does not track non-
Results of the MCN survey indicate that profit mergers), anecdotal evidence from the
42.4% of nonprofits experienced increases in public sector overwhelmingly supports it as a
demand for their services in 2008, increases national trend. There are more than 1.5 mil-
that, in some cases, have proven difficult to lion nonprofits in the U.S. today, all of which
satisfy. These increases were felt most acutely face an environment of fierce competition

Minnesota Council of nonprofits current conditions report


(December 2008)
54.5%
49.2%
47.4%
42.4%

8.6% 7.6%

Decline Increase in Decline in Increase in Decline in None


in total expenses individual demand for volunteers
revenue contributions services

12
for shrinking resources. Clearly, the next few to deliver on their missions and increase the
years are going to bring about real changes depth and scope of services they provide. By
in the nation’s nonprofit universe. realigning staff, personnel can be allowed
to specialize, maximizing strengths and
In the true spirit of viewing challenge as eliminating the need for staff to operate as
opportunity, nonprofits, including those in generalists.
the Twin Cities, are examining a number of
realignment options, including merger, as a Organizations that consider merger usually
way to improve services and/or ensure sur- do so for several reasons:
vival. Project ReDesign’s mission is to guide
this examination and, if merger appears to To better pursue a mission and
be the right course of action, to assist with deliver services more efficiently
that transition. In the past five years, local
nonprofit mergers have also accelerated at a Nonprofit organizations share a goal to pro-
record pace, led by large national organiza- vide the best services in the most efficient
tions such as The United Way, American Red manner possible and practice careful stew-
Cross, Big Brothers/Big Sisters, scouting orga- ardship of their resources. When two non-
nizations, and others. In fact, the Greater profits share a common mission and provide
Twin Cities United Way (GTCUW) has sup- similar or overlapping services, they face the
ported about two dozen mergers in the last problems of service duplication and con-
five years through planning and/or imple- fusion in the eyes of clients and donors.
mentation grants. Merging streamlines service delivery, elimi-
nates duplication and waste, and solves this
confusion of identities.
What is Merger?
To improve skill sets and grow
A merger is the combination of two or more strategically
separate organizations into one legal entity.
Nonprofits are not created
Program, administrative, and governance
equal. They bring widely
functions are all combined.
different skill sets to their “Mergers are about
communities. When two melding missions,
nonprofits identify criti-
Why Merge? cal strengths in differing thereby allowing the
Unlike nonprofit mergers of the 1970s and areas (service delivery and combined entity to
1980s, mergers in the last 15 years have fundraising, for example), pursue a common
become increasingly values-driven, fueled they may decide to merge.
In that way, combining purpose with greater
largely by mission and common vision rather
than by the financial crises that characterized their strengths—and, stability. Mergers
nonprofit mergers in earlier years. Today, consequently, ceasing to become the ‘rebirth’
many nonprofits find they can take the best compete for funding dol-
lars—becomes the best of an organization,
of their respective programs, governance,
management styles and organizational cul- way to expand their ser- rather than the death
tures and create a new and more successful vices and pursue a vital of a mission.
merged organization. In addition, mergers future for both.
can strengthen the organizations’ abilities Dan McCormick,
CEO, The McCormick
Group

13
“A great percentage
of mergers result in To improve the Look at the strategic, organizational, and
financial outlook financial questions below. Are they relevant
an increased ability
and improve to your nonprofit’s situation? If you can
to deliver services sustainability answer “yes” to several of these questions,
more broadly or more perhaps merger is an option worth further
Merging can help a
investigation:
efficiently.” struggling nonprofit
achieve a more even • Does your strategic plan call for adding
Bob Harrington,
Director, Strategic cash flow, gain access to or expanding services, including geo-
Restructuring Practice, new capital, and fore- graphic or demographic expansion?
La Piana Consulting stall potentially fatal
collapse. A smaller non- • Are you looking for a way to gain new
profit with a strong skills and/or improve your organization’s
program but unsteady infrastructure?
finances may see an
• Are there services that you do not cur-
advantage in merging
rently provide that would be complemen-
with a larger organization that has a solid
tary or enhance your current services to
funding base, but does not offer a program
clients?
comparable to that of the smaller organi-
zation. In this case, the smaller nonprofit’s • Are you losing a founder, an executive
excellent program can continue with a better director, or experiencing other turnover
likelihood that the costs of that program can at the executive level?
be met. In addition, merging can enhance
• Does your organization have a culture of
the essential infrastructure of a nonprofit
risk-taking, growth, or an entrepreneur-
that has had to cut back on resources such as
ial spirit?
staff and technology.
• Do you have close partnerships or alli-
Merger, then is more than a life preserver for ances that might lead to merger?
struggling nonprofits. It can also be viewed
as a strategic option that can ensure con- • Does your organization sometimes
tinuation and/or enhancement of services. A get confused with another, similar
recent study, the Tropman Report, November organization?
2007, that asked participants why they con-
• Is it difficult to recruit and/or retain
sidered merger revealed that a majority did
board members, or are your board mem-
so “to increase their organization’s reach or
bers burned out and looking to step back
mission impact.” The community also bene-
from their current levels of involvement?
fits from well-planned and executed merg-
ers that result in stronger services. Scarce
resources can be used more effectively and
efficiently, services can continue, and non-
profits can become more sustainable.

14
• Are you experiencing difficulty retaining What Makes a Strong Merger
middle management and other key staff?
Partner?
• Have you had to reduce your infrastruc-
Often, merger partnerships begin with some-
ture, such as technology, marketing or
thing very simple: a relationship. Out of that
accounting functions?
relationship emerges a conversation between
• Have you experienced a steep increase in two (or more) nonprofits that may already
overhead/administrative costs? know each other well, have worked together
before (perhaps in joint programs), and value
• Have you lost a funding source, or is this
working with other organizations. Their con-
likely in the near future?
versation evolves into “merger exploration,”
• Are your fundraising efforts inadequate to which refers to all the activities leading up to
meet across-the-board organizational cost a board’s vote to complete a merger.
increases?

• Do you have a strong program component The most successful mergers grow out of
but continuing challenges supporting it? previously-established relationships.

• Are you annually budgeting uncommitted


revenues? In the November 2007 Tropman Report:
Nonprofit Mergers: An Assessment of
• Are you continually losing potential dol-
Nonprofits’ Experiences with the Merger
lars to other nonprofits with similar
Process, researchers found that in over half of
services?
the cases (57%), the potential partners had
• Have funders indicated that they would “substantial involvement” with each other
like to see your organization merge? Have prior to the merger exploration. Most fre-
they offered to provide funding to do so? quently (75%), those relationships involved
“a program alliance or collaboration.” This
finding parallels an earlier Tropman study
that found that “sustaining an even less for-
mal collaborative project requires a strong
level of awareness and trust between partici-
pating organizations.”

Interestingly, the 2007 Tropman Report also


found that the majority of merger explora-
tions result in a successful outcome, even if
“Imagine new partners or
those explorations don’t result in two orga-
a merger, or a new way to nizations joining to form a new legal entity.
deliver services.” In this study, merger explorations resulted in
a formal merger in nearly three out of four
Judith Alnes, Executive cases (71%); but for the 29% of organiza-
Director, MAP for Nonprofits tions that did not merge, most viewed the
merger exploration process as “worthwhile
and helpful in further clarifying and reinforc-
ing the missions of the organizations.”

15
Common Merger Mistakes 2. Underestimating the importance
of organizational culture
and How to Avoid Them
As an organization evolves over time, it faces
Project ReDesign’s experience, along with
the challenges of integrating individuals into
that of the experts and information from our
an effective whole, while adapting effectively
literature review told us that many of the dif-
to the external environment. As the organi-
ficulties encountered during the merger pro-
zation finds solutions to these challenges, it
cess fall into these categories:
engages in a kind of collective learning that
creates the set of shared assumptions and
1. Underestimating the importance
beliefs we call culture. That culture informs
of communication
the style and practices of the organization,
Communicate, communicate! Effective com- as well as its value system, and no two orga-
munication sets appropriate expectations, nizations share exactly the same culture.
maintains credibility, and reinforces good Evidence overwhelmingly shows that culture
will among staff and supporters during all can be among the most difficult aspects to
phases of the merger process. Having a care- align. Failure to integrate cultures and, in
ful, strategic communication plan in place fact, to create a new culture that works for
will help reduce both internal and external everyone, can derail the merger process.
resistance and manage fears about job loss,
salary reductions, changes in supervision,
Understanding and melding two distinct
and other alterations that workers feel are
beyond their control. Without such a plan, organizational cultures is a top priority.
it can be difficult for employees to view the
merger in a positive light. Rumors will spring
Therefore, investigation that results in the
up, and some individuals’ natural tendency
acknowledgment and understanding of
to become “territorial” will become evident.
each party’s organizational culture must be
High levels of communication are important
included whenever merger is under consider-
even long after the merger has closed. Poor
ation. Where cultures are dissimilar, experts
communication at any phase of the pro-
advise creating an intentional process for
cess can derail success
determining what culture is desired, then tak-
as quickly as any other
ing specific measures to create cultural cohe-
aspect of this complex
sion for the newly-merged board and staff.
undertaking. When cre-
“The leadership has to
ating messages and dis-
motivate the staff to seminating information,
buy into it. Finally, it it is imperative that
merging organizations
will be individual staff
prevent misinformation
members who have to and drama.
do this work.”
Emmett Carson,
President and
CEO, Silicon
Valley Community
Foundation

16
3. Underestimating the timeline By underestimating or underfunding the real
costs of a merger, too many nonprofits and
A timeline, first and foremost, must be realis- funders pay the price later in discord, dis-
tic. Mergers will always be more complicated tractions and drama, along with the loss of
and take longer than the parties presume valuable time, money and good will. In addi-
when entering into the process. It typically tion, when it is assumed that cost savings will
takes 9-18 months to successfully negotiate a result and they do not, merging organiza-
merger, although some mergers require even tions and funders become disillusioned and
more time. If the merger timeline becomes consider the effort unsuccessful. As a result,
elongated due to ineffective management of an organization can ultimately lose fund-
the process, consulting costs will rise, such as ing as a direct result of the merger, thereby
those for legal and financial due diligence. creating a significant disincentive for other
organizations to explore merger.
Involving middle management and staff, not
just the board and executive, is important.
While mergers may start from the top and Funders play an important role
work down, they must be successful from the Enlisting the help of the funding community
ground up. is essential when going through a merger
because the cost of the merger process can
4. Underestimating costs be a huge obstacle to the very organizations
that might benefit from it the most. Funders
Hard costs most frequently underestimated
can provide direct assistance to organizations
include the costs for facilitation, legal advice
engaged in restructuring by offering work-
and filings, cultural assessments, human
shops and incentives, training consultants,
resource audits, communications and print-
and by providing direct financial support.
ing, web content and redesign, signage, and
additional infrastructure and/or technology.
Nonprofits also underestimate the increased Mergers almost always cost more and take
and accrued human resource benefits/costs, longer than anticipated.
along with rent increases and other changes
in their leasing contracts.
The experts interviewed by Project ReDesign
In addition to hard costs, there are opportu- included an individual from the Twin Cities
nity costs that must be considered, and these who told us, “Foundations are in a unique
can be significant. It is easy to miss funding position to be able to see overlaps between
and other opportunities when an organiza- nonprofits across sectors and issues. They can
tion is inwardly-focused. Organizations must share knowledge across foundations, from
attend to external opportunities while going the staff to the board levels via the Minnesota
through the merger so that competitors can- Council of Nonprofits (MCN) and Minnesota
not gain an advantage in community buy-in Council on Foundations (MCF). They can cre-
and funding. ate a joint approach that draws upon their
respective giving priorities and strategically
contributes to a community-wide strategy.”

17
The experts we interviewed offered a num- mergers, because they are complicated, con-
ber of specific recommendations for funders. fusing, and highly-technical, require the assis-
They recommend that funders consider the tance of an outside expert, a consultant, who
following strategies: will help develop this plan. The consultant will
facilitate each step and assist the organiza-
• Bring organizations together in one place tions in avoiding the pitfalls, like those listed
and create shared goals and guidelines. above, that threaten to derail the process and/
or greatly increase the cost. A capable consul-
• Collaborate with other funders to create
tant will set the right tone from the begin-
an effective environment that promotes
ning (what can be accomplished together)
exploration and avoids disincentives to
and right the balance between agencies of
merge because of a fear of losing fund-
differing perceived and/or actual financial
ing potential.
power. In addition, the external project man-
agement and facilitation that the consultant
• Create a “pool” of funding that supports
provides frees organizational leaders to focus
Project ReDesign’s efforts as an incen-
on what is right for the social purpose of their
tive to create capacity improvements in
nonprofit and lessens turf battles.
mission delivery. This would be a Phase
II effort for Project ReDesign to add to
the (currently) relatively small universe of
knowledge about mergers, and to pro-
vide access to a valuable option.

• Consider structuring loans (or supporting


agencies that provide nonprofit loans,
critical junction financing, and/or pro-
gram-related investments [PRIs]).

• Support Project ReDesign in presenting


more educational opportunities to learn
about strategic options.

5. Underestimating the complexity


of the merger process
Careful planning cannot be overemphasized,
and for a nonprofit merger to be successful,
it is essential that leadership put a structured
plan in place early in the process. This plan will
include executive and name identification,
due diligence, board and governance struc-
ture, integration of staff and systems, commu-
nication, analysis of organizational cultures,
and legal and financial considerations. Most

18
Project ReDesign’s
merger model
Who makes the decisions about a merger?

T he assessment, planning, and decision-


making phases of the merger process
require a carefully structured plan and pro-
Project ReDesign’s
10-Step Merger Decision-
fessional guidance. Project ReDesign’s experi- Making Process
ence in merger assessment and track record
MAP’s plan outlines ten distinct steps to
with the complex negotiations and decision-
the merger process. These steps are linear
making that follow an agreement to explore
and involve the development of a leader-
merger has led to the development of a
ship team that drafts initial documents, a
Project ReDesign model. The model that fol-
joint committee that reviews and approves
lows consists of two important pieces:
those drafts, and legal reviews that result
in an eventual recommendation for merger.
• Project ReDesign’s 10-Step Merger
At that point, work begins on drafting the
Decision-Making Process
actual Plan of Merger and seeing that Plan
• The Merger Tool Kit—specific tools and through to approval and legal filing.
recommendations for completing the
This 10-step process developed by Project
10-Step Merger Decision-Making Process
ReDesign combines the expertise of merger
consultants with those who know the orga-
nizations best, their leadership.

19
STEP 1 Common Understandings examines founda-
Initial assessment meeting with tional issues, any one of which might be a
executive directors and/or board deal breaker. For example:
chairs
• Which organization will survive?
While partnerships may begin with conver- • What will the newly-merged nonprofit
sation, they quickly require a more formal be named?
process in order to advance. An initial assess-
ment meeting involving key leaders (execu- • How will the newly-merged nonprofit be
tive directors and board chairs) from both governed (board and membership)?
nonprofits, along with Project ReDesign’s • How will executive leadership be
expert merger team, is intended to move the determined?
discussion to a deeper level. Its purpose is to
begin to articulate the likely advantages and • How will financial challenges be met
challenges of a merger, and to determine its (including the cost to implement the
potential for success. At that meeting, par- merger)?
ticipants look at their organizations’ histories • How will the success of the merger be
and their experience of working together. measured?
How strongly have they collaborated in the
past? How successful have those collabora-
In addition, the leadership team will begin
tions been? Can they articulate a vision for
“Making the Case” for merger, utilizing this
a merger? Are they ready to provide leader-
document in the Merger Tool Kit as well. In
ship for the merger process?
drafting MAP’s Making the Case document,
the team will take up the details and hard
Step 2 questions that are intended to reveal the
Leadership team meets to develop initial complexities, strengths, and possible pitfalls
drafts of “Common Understandings” and of a merged organization. With this draft,
“Making the Case.” they will begin creating the framework for
the merged organization. In order to do so,
The leadership team members will include
they will have to address questions such as:
the executive directors and possibly the
board chairs who took part in the initial • What will this new organization’s vision
assessment meeting and mission be?
with Project ReDesign’s
merger experts. This • How will it promote excellence?
“Mergers are becoming team will function as the • What new markets and services might
a strategic option workhorse. Its charge will merger open up?
be to draft a document
for dealing with the • How will economies of scale be realized?
MAP calls “Common
nonprofit management Understandings,” one • Why is this the right time to merge?
challenges of the 21 st of the key tools in
the Merger Tool Kit. • How will the community benefit?
century.”
• How will funders benefit?
Thomas McLaughlin,
Adjunct Lecturer,
• How will the newly-merged organization
The Heller School benefit?
for Social Policy and • How are these two organizations alike?
Management, Brandeis
University • In what ways are they different?

20
Step 3 Step 5
Each board of directors passes Legal review of both organizations is
resolution to “intend to merge” conducted.
and appoints members to a joint
committee. The purpose of this step is to focus on poten-
tial legal issues that might shape the merger
Board voting can take time, but the pro- process and/or the merger itself. Merger is,
cess is aided by the work the leadership by definition, a legal process whereby one
team will have done in developing the first organization is legally dissolved while the
drafts of the “Common Understandings” and other survives. Occasionally, both organiza-
“Making the Case” documents. These docu- tions legally dissolve and form a new legal
ments will help board members understand entity.
the advantages and potential difficulties of
merging, and they help pave the way toward In order to further assist the governing
understanding and a vote to further explore boards of the merging organizations deter-
merger. Once this “intend to merge” vote is mine whether to recommend merger, due
complete, the boards will assemble a joint diligence reviews must be undertaken.
committee. While the leadership team’s job is One nonprofit merger attorney and author
to develop a plan, the joint committee serves describes this step as a kind of “legal audit.”
as an oversight committee for the plan. Merging nonprofits begin conducting a com-
prehensive examination of the other party’s
Step 4 legal status and risk—incorporation, con-
tracts, claims or litigation, human resources,
Joint committee meets as needed
benefits, real estate, etc. A “Due Diligence
to review and approve “Common
Checklist for Minnesota” is included in MAP’s
Understandings” and “Making the
Merger Tool Kit. It outlines the major areas
Case.”
for legal review. The completion of this
The joint committee is usually made up of checklist will ultimately require the profes-
the leadership team, plus two or three mem- sional services of an attorney experienced in
bers from each organization’s board of direc- nonprofit law.
tors. This committee’s job is to use the early
drafts of the “Common Understandings” Step 6
and “Making the Case” documents to work Joint committee presents
out the smallest details of a possible merger. recommendation for merger, based
The joint committee may send both docu- on “Common Understandings”
ments back to the leadership team to refine and “Making the Case,” to boards
as needed. Eventually, these documents must of directors. Boards approve
be finalized so that they can be presented to recommendation.
both boards of directors for those directors’
formal vote on whether or not to recom- The joint committee’s hard work culminates
mend merger. at this step, the point of decision, to formally
recommend merger or not. Sometimes both
boards meet simultaneously for this vote,
although this is not always possible. One
nationally known nonprofit merger consul-
tant recommends that, in a situation where

21
one board might be more reluctant to pro- The Plan of Merger also sets forth new
ceed than the other, the reluctant board Articles of Incorporation and Bylaws. It may
should meet first, to spare the other board also contain other directives, such as specifi-
the embarrassment of being “left at the cations of initial directors and their terms of
altar.” If both boards approve a merger rec- office.
ommendation, developing a Plan of Merger
will be the next step in the process. Step 8
Each board of directors approves the
Step 7 Plan of Merger.
The Plan of Merger is drafted.
The Plan of Merger is the formal legal docu-
The “Plan of Merger” is a legal document ment developed above. Ideally, both boards
that eventually will be submitted to the should approve the Plan within 45 days of its
Secretary of State. completion in order to prepare it for submis-
sion to the Secretary of State.
It outlines the terms and conditions of
merger, addressing: Step 9
• When the merger takes effect Membership approves the Plan of
Merger.
• Which organization survives
In the case of an organization that has a vot-
• What the new organization will be
ing membership in addition to a board of
named and where it will be located
directors, its membership must also approve
• How the new organization will be the Plan of Merger.
governed
Step 10
It specifies how financial resources will be Submit legal filings.
managed, such as:
The combined organization’s attorney will
• What will become part of the new orga- handle all legal filings and the transfer of
nization’s general operating funds assets. Minnesota requires that, if both
• What is restricted merging organizations are 501(c)(3) non-
profits, the combined organization’s Articles
• What happens to assets and liabilities of Incorporation must be filed with the
• How gifts and grants will be transferred Secretary of State’s office. If one of the merg-
to the new organization ing organizations is not a 501(c)(3) nonprofit,
an additional step must be taken: a notice of
merger must be filed with the State Attorney
General’s office. (Articles of Incorporation are
still filed with the Secretary of State.)
“Even before the ink has dried on the merger
documents, celebrate! Celebrate as boards, staffs,
leaders, and a community. Celebrate and hail the
good work of the organization and the people who
brought to fruition a good and valuable effort”

Louise Dickmeyer, People Driven Performance

22
VC
Project ReDesign’s Merger Tool Kit

Mergers are not a new phenomenon. Many process, it is important


Minnesota nonprofits have merged through- to remember that merg- Merger
out their histories, sometimes multiple times. ers require a strategi- Tool Kit
MAP developed a list of Minnesota nonprof- cally structured process.
its that have merged in recent years and was As one expert stated,
interested to discover more than 50 merg- “They are not for do-it-
ers on the list. Clearly, mergers have been, yourselfers.” In fact, this
and still are, part of the fabric of Minnesota is a point on which most
nonprofits. experts agree:

Mergers are complex undertakings with Largely through the efforts of Project
many points of challenge and potential fail- ReDesign, MAP for Nonprofits has devel-
ure. They are almost always time-consuming, oped seven proven tools that accompany the
both the length of time required to complete 10-Step Merger Decision-Making Process.
a merger, and the amount of time that board These tools make up Project ReDesign’s
and staff must devote to the undertaking. In Merger Tool Kit and help guide the non-
addition, they can be costly. Mergers entail profit merger process from initial dialogues
many one-time costs, everything from legal through the approval of a merger plan and
fees and letterhead to the integration of the filing of all legal documents required to
multifaceted technology. complete the transaction in Minnesota.

Individuals involved in merger planning


frequently describe the process as a “roller Most successful mergers require a clear plan
coaster ride.” One day everything looks and the aid of competent outside assistance.
smooth; the next day it seems to fall apart.
Common struggles include agreeing on a
new board structure, leadership, headquar-
ters site, and even the merged organization’s
name. To minimize the ups and downs of the

“Getting to and
through mergers isn’t
easy. Institutional
leaders have to give up
some institutional pride
and control to make
them work.”
Scott Russell, author
of Putting Good Will

D7GWUix
to the Test, MinnPost.
com, June 23, 2008

23
D
Tool 1 Merger Best Practices
These guidelines help ensure that the merger process is conducted
with the highest standards.

• Focus on mission and the best interest of those we serve.

• Create a clear vision that will guide the newly-merged


organization.

• Involve people who will be affected in the process.

• Create a strong board and solid staff leadership.

• Deal with key issues early and directly (use “Common


Understandings”).

• Pay attention to organizational culture and integration issues.

• Involve outside consultants and attorneys who have experience


in nonprofit mergers.

• Have a clear, organized decision-making process (a merger


model).

• Develop a communications plan.

• Have a realistic funding plan.

• Have a recommended date for merger completion.

• Have measurements in place to determine merger success.

“Many nonprofit
board and staff leaders
are exploring merger
in order to best meet
the needs of their
community, their
organization and those
they serve.”
Ron Reed,
Consultant, MAP for
Nonprofits, Project
ReDesign

24
Tool 2 Common Understandings

7 “Common Understandings” are the most basic agreements that must


be addressed early in the discussion/negotiation process. While every
potential merger brings with it different circumstances and a variety
of Common Understandings, certain questions are basic to all merger
discussions. Upon these Common Understandings rest the eventual
recommendations to the board and the future of the merger.

1. What is the vision for the merger? 3. What will the new organization be named?
This question does not ask what the vision This deceptively simple question is often one
of a merged organization will be. Instead, it of the most emotional. An organization’s
asks what vision will guide the merger pro- name, like a person’s name, is an integral
cess. What will a merger mean to both orga- part of its history, reputation, and identity.
nizations? How will it affect programs and While the issue of a name does not have
service delivery? How will joining together to be definitively resolved as part of the
benefit the community? How will it benefit Common Understandings, each organiza-
funders? tion must recognize at this early stage that
the new post-merger board will immediately
For example, when a nonprofit family ser- wrestle with this decision. Sometimes the
vices agency merged with one that provided surviving organization’s name becomes the
adoption services, the vision for the merger name for the new organization. Sometimes
was that “the enhanced excellence of a com- the newly-merged organization assumes a
bined child and family serving agency will new name completely. Often the question
benefit the community and those we serve.” of a name occupies the new board members
for some period of time after the merger is
2. Which organization will be the survivor finalized.
and which will be dissolved?
In most nonprofit mergers, one organization 4. How will the new organization be
is folded into another one. One is dissolved; governed?
the other survives. Occasionally, both individ- The composition of the new board of direc-
ual nonprofits dissolve and become one new tors must be determined early in the merger
organization. In a third scenario, a parent- negotiation process. In many merger cases,
subsidiary relationship is formed whereby the new board of directors is formed by join-
the parent organization controls the sub- ing the two boards into one. This is the opti-
sidiary through governance, but they do mal solution in most circumstances.
not formally merge into a single combined
nonprofit organization. Project ReDesign’s In other cases, an optimal board size is
merger experts can evaluate each potential agreed upon, and the bylaws are amended
partnership situation and help the nonprofits to reflect this directive. (For example, there
determine which course of action is the best might be three board openings available to
in their circumstances. the directors of the dissolving organization.)
Occasionally, organizations develop an advi-
sory committee structure.

25
5. What will the membership criteria be for The number of staff hours required to take
the new organization? a merger from exploration to completion is
This step is a point at which both boards often overlooked or not calculated when
can review the effectiveness of their cur- determining merger expenses. Mergers
rent membership policies and practices and require not only the executive director’s time,
decide how they will proceed in the future. but also that of the management team, sup-
Some organizations may find that having port staff and others.
additional members may not be in their best
Some of the areas that must be considered
interest.
when determining potential merger costs are:

6. How will the executive director be • Public Relations and Marketing


determined? • Technology Integration
Determining an executive director is a critical
• Human Resources
first step in the merger negotiation process.
In fact, it is one of the most important deci- • Accounting Integration
sions to be made. In many cases, the execu-
• Facilities Management
tive director of the surviving organization
becomes the leader of the newly-merged • Fundraising
organization. Whatever the decision, it is
• Program and Staff Administration
extremely important that merger planners
do not proceed very far until they have a • Consulting Fees
process in place for determining executive
leadership. 9. What will the timeline for the merger
process be?
7. Where will the new organization’s A timeline is a crucial roadmap for the merger
headquarters be located? process. It is important that a timeline be real-
Location and other physical space issues must istic. While both organizations would like
also be part of Common Understandings. to see negotiation progress smoothly and
Often, all staff will be combined in the swiftly, that rarely happens, even in the best
offices of the surviving organization. In other of circumstances.
circumstances, a new headquarters location
Among the decisions that dictate the merger
will be required.
timeline are the frequency of joint committee
meetings, the merger communication plan,
8. What will a merger cost? and the target merge date.
The cost of a merger depends on the size
All the literature on nonprofit mergers and all
of the organizations, the complexity of the
the experts who have expressed an opinion
realignment, the ability of staff and lead-
on merger timelines agree: mergers almost
ership to take on extra work, and many
other factors. Project ReDesign can pro- always take longer than anticipated.
vide cost estimates on a case-by-case basis.
Usually, because mergers can be costly, third
party funding is required to see the process
through to completion.

26
G Tool 3 Making the Case
This tool takes the organizations to a deeper level of thinking. It
requires both organizations to articulate the vision for the merger,
the reasons, and the internal and external benefits of merging. It
also requires that both look closely at their similarities and differ-
ences. These extend beyond the obvious compatibilities such as pro-
grams and funding to their histories, their stewardship of community
resources, their work ethics and their willingness to take risks.

The questions below are intended to guide • To achieve positive outcomes


potential merging partners through a deeper
○○ Increased effectiveness
level of articulation. They examine the
vision for the merger, established as part of ○○ Better service delivery
Common Understandings and ask the ques- ○○ Expanded programs
tion, “Why merge?”
○○ Economies of scale
○○ Sharing administrative functions and costs
1. Why merge?
○○ Elimination of duplicate services
The reasons for merging will differ from one
nonprofit organization to another, but some ○○ Greater visibility and influence
common reasons for merger are: ○○ The opportunity to affect public policy

• To promote excellence ○○ The potential to increase resources


○○ The ability to engage in valuable
○○ Retain and attract talented staff
partnerships
○○ Increase the ability to support and rec-
○○ The ability to measure effects and
ognize staff
merger success
○○ Provide opportunities for networking
and building expertise 2. Why merge now?

• To align with an overall business strategy Timing may not be everything, but in merger,
as in many other endeavors, it is extremely
○○ Increase volume and/or capacity important. Some reasons for timing of a
○○ Reach new markets (geographic, demo- merger might be:
graphic, etc.)
• Because the community needs span an
○○ Provide new services and programs organization’s geographic boundaries.
○○ Increase the potential to raise financial
• Because combining forces provides poten-
support
tial for stability and growth in meeting
• To achieve financial stability current and emerging needs.

○○ Achieve economies of scale • Because funders expect nonprofits to con-


sider merger as a way to reduce dupli-
○○ Build infrastructure cation of services, provide economies of
○○ Survive in a competitive funding scale, deliver services more efficiently, and
environment bring them the best possible return on
their investment in the community.

27
• Because when the economy picks up, 4. How can organizational compatibility be
workforce issues will be a priority. A assessed?
merged entity will be more attractive to Organizations whose cultures are collabora-
potential employees and promote better tive lend themselves to the most successful
retention. mergers. Compatibilities are relatively easy
to assess. Some examples of characteristics
3. Who benefits? that help indicate compatibility are:
When two or more nonprofit organizations • Parallel history with similar mission, val-
merge, the effects of that decision have both ues, and commitment to service
internal and external impacts. Internally, the
• Similarity in board structure and function
management, culture and work environment
may change. Externally, the community and • Solid reputation as professional, responsi-
funders will be impacted by nonprofit merg- bly-managed organizations
ers. Possible benefits may include: • Accountable, solid financial condition
• Staff • Investment in technology
○○ Room to be creative • Similar funding streams
○○ Enhanced career opportunities • Compatible programming
• Similar accreditation standards
• Community
○○ Greater geographical accessibility and 5. What is organizational culture?
professional expertise
Culture is everything that surrounds the
○○ More partnerships with other agencies, workplace—the values, attitudes, behaviors
employers, and government programs and artifacts define and significantly influ-
○○ Expanded public policy initiatives that ence how an organization operates. Merger
support community needs partners each have their own culture. The
○○ Stronger organization due to goal is to create a new one together.
collaboration
Organizational culture is sometimes over-
• Funders shadowed by financial, legal, programmatic
and staff issues when nonprofit merger
○○ Combined, efficient fundraising effort
exploration is undertaken, but its impor-
○○ Expanded geographic and program tance should not be underestimated. It has
reach of dollars contributed the potential to make or break the merger.
○○ Combined resources and expertise

“A well-executed merger of two organizations with


complementary missions, values and strengths can
achieve economies, efficiencies and synergies that
few organizations can achieve alone.”
Ron Reed, Consultant, MAP for Nonprofits,
Project ReDesign

28
W
Tool 4 Due Diligence Checklist for Minnesota
Due diligence is a critical step that examines a potential merger
partner’s structure, policies, filings, and other legal matters that
could derail the merger process.

Due diligence is a kind of “legal audit” that 3. Research any outstanding liens,
requires full disclosure, followed by an objec- lawsuits, liabilities of the other
tive evaluation of any financial or legal risks organization, which could include:
of combining the two (or more) organiza-
tions. One nonprofit merger attorney who
o Worker’s Compensation Insurance
writes extensively about this subject says o Other employee claims (OSHA, EEO,
quite simply, “Due diligence offers protec- unemployment, etc.)
tion.” A key reason for a careful due dili- o Directors and Officers Insurance (or lapse
gence review is to avoid personal liability on thereof)
the part of directors or others involved in o Outstanding lawsuits or possible lawsuits
negotiating a nonprofit merger. It requires involving the organization
the counsel of an attorney experienced in
nonprofit mergers. 4. Determine whether the other
organization has completed the
This checklist below is intended to cover most required filings and notifications to
of the legal aspects of merger. It lists docu- government regulators.
ments that must be filed with the State and
Federal governments, points out internal and o IRS 990 forms for three (3) previous years
external issues that could affect either orga- o Annual renewals with Minnesota
nization’s ability to merge, and examines the Secretary of State
financial situation of each (although it is not o Annual Attorney General reports (if
an audit). required)
o Program licensing
1. Review governing structure of the o Government grant reports
other organization.

o Articles of incorporation 5. Examine finances of the other


organization.
o Bylaws
o IRS Determination Letter o Review funding sources
o 1023 Application Form o Government funding
o Corporate and foundation support
2. Review internal policies of the other o Individual donors
organization. o Grant requirements
o Personnel policies o Common donors
o Operations/financial policies and o Review financial information
procedures (identify organization’s o Audits
certified public accountant and other o Current financial statistics
outside professionals) o Board financial policies
o Insurance policies

29
U Tool 5 Sample Confidentiality Agreement
This Sample Confidentiality Agreement between MAP and its
merger clients protects information that must be kept private.

Confidentiality Agreement

It is understood and agreed to that the below Nonprofits; (c) is rightfully received by MAP
identified discloser of confidential information for Nonprofits from a third party not owing a
may provide certain information that is and duty of confidentiality to the Discloser; (d) is
must be kept confidential. To ensure the pro- disclosed without a duty of confidentiality to
tection of such information, and to preserve a third party by, or with the authorization of,
any confidentiality necessary under patent Discloser; or (e) is independently derived by
and/or trade secret laws, it is agreed that MAP for Nonprofits.

1. The Confidential Information to be disclosed 4. This Agreement states the entire agreement
can be described as and includes: between the parties concerning the disclosure
Invention description(s), technical and busi- of Confidential Information. Any addition or
ness information relating to proprietary ideas modification to this Agreement must be made
and inventions, ideas, patentable ideas, trade in writing and signed by the parties.
secrets, drawings and/or illustrations, patent
5. If any of the provisions of this Agreement are
searches, existing and/or contemplated prod-
found to be unenforceable, the remainder shall
ucts and services, research and development,
be enforced as fully as possible and the unen-
production, costs, profit and margin infor-
forceable provision(s) shall be deemed modi-
mation, finances and financial projections,
fied to the limited extent required to permit
customers, clients, marketing, and current or
enforcement of the Agreement as a whole.
future business plans and models, regardless
of whether such information is designated as WHEREFORE, the parties acknowledge that they
“Confidential Information” at the time of its have read and understand this Agreement and
disclosure. voluntarily accept the duties and obligations set
forth herein.
2. MAP for Nonprofits shall limit disclosure of
Confidential Information within its own orga-
On behalf of MAP for Nonprofits:
nization to its directors, officers, partners,
members, employees and/or independent con- Name (Print or Type):
tracts (collectively referred to as “affiliates”)
having a need to know. MAP for Nonprofits Signature:
and affiliates will not disclose the confidential Date:
information obtained from the discloser unless
required to do so by law.
Discloser of Confidential Information:
3. This Agreement imposes no obligation
upon MAP for Nonprofits with respect to Name (Print of Type):
any Confidential Information (a) that was in
Signature:
Recipient’s possession before receipt from
Discloser; (b) is or becomes a matter of pub- Date:
lic knowledge through no fault of MAP for

30
i
Tool 6 Plan of Merger
This tool provides a template for a Plan of Merger that must be
completed in order to fulfill the legal requirements in the State of
Minnesota.

Plan of Merger by and Between

________________________________________ AND _____________________________________

This shall constitute the Plan of Merger by and between X Agency, a Minnesota nonprofit cor-
poration, and Y Agency, a Minnesota nonprofit corporation ( Y or sometimes referred to as the
“Surviving Corporation”), pursuant to Minnesota Statutes, Chapter 317A.

Terms and Conditions of Merger


1. EFFECTIVE DATE.
The merger will be effective at 12:01 a.m. on (Date)

2. SURVIVING CORPORATION.
Y Agency shall be the Surviving Corporation upon the accomplishment of this merger.

3. NAME.
The name of the Surviving Corporation shall be “______________________.”

4. REGISTERED OFFICE/LOCATION OF CHARITABLE ACTIVITIES.


The registered office of the Surviving Corporation will be ______________, and the charitable
activities of the Surviving Corporation will be conducted at _________________, and at other
locations designated by the Surviving Corporation.

5. GOVERNANCE.
5.1. Board of Directors.
The Surviving Corporation will be governed by a Board of Directors consisting of not less than
___ directors. The initial directors and their terms of office shall be as set forth on Exhibit A.

5.2 Officers.
The Surviving Corporation shall have the following officers: Chair, Vice-Chair, President, and
Secretary/Treasurer. The initial slate of officers shall be as set forth on Exhibit B. Officers of
the Surviving Corporation shall serve for a term of one year.

5.3. Members.
The Surviving Corporation shall have no members.

6. FINANCIAL RESOURCES AND MANAGEMENT.


A. General Operating Funds.
All financial resources of X Agency and Y Agency will be merged. All revenues from fees for
service, donations, and grants, as well as interest from investment accounts and reserves will
become part of the general operating funds of the Surviving Corporation, at the time of the
merger and thereafter.

31
B. Restricted Funds.
Any restricted funds (those designated by the donor for a specific purpose) will remain so.
Any funds restricted by the Board of Directors will be considered to be unrestricted assets to
the extent provided under generally accepted accounting principles.

C. Assumption of Assets and Liabilities.


The Surviving Corporation will assume all of the assets and liabilities of X Agency and Y
Agency, whether now known or hereafter determined.

D. Gifts and Grants.


All gifts or grants, including but not limited to any bequest or devise under any trust or Last
Will and Testament, made before or after the effective date of this merger to either X Agency
or Y Agency shall inure to the benefit of the Surviving Corporation.

7. ARTICLES OF INCORPORATION.
The Articles of Incorporation of the Surviving Corporation, including all amendments pro-
posed as part of the merger, shall be as set forth in the Articles of Incorporation of Y Agency,
attached hereto as Exhibit C.

8. BYLAWS.
The Bylaws of Y Agency, as set forth on the attached Exhibit D and hereby incorporated by
reference, shall be the Bylaws of the Surviving Corporation.

9. APPROVALS.
This Plan of Merger is conditioned upon the approval of the Plan of Merger by a majority of
the directors of X Agency and by a majority of the directors of Y Agency.

32
x
Tool 7 Filing and Notification Requirements
Tool 7 is a checklist outlining the steps necessary to complete the
legal filing for two common kinds of realignment options, asset
transfer and merger. The Minnesota Secretary of State requires that
specific documents be filed once both organizations’ boards have
agreed to merge.

Asset Transfer
o Merger plan approved by both boards
o Develop list of assets for joining organization
o Consider audit/books review of both organizations
o Decide whether joining organization will dissolve or go inactive
o If dissolution:
Follow statutory dissolution process
Publish notice of merger
o If inactive:
Create internal protocols for maintaining inactive status,
both 501(c)(3) and MN registration
Discuss role/duties of board during inactivity
Who will keep up annual filings/registrations?
o Transfer assets to surviving organization

Merger
o Plan of Merger approved by both boards. Elements include:
Names of corporations merging
Name of surviving corporation
Terms/conditions of proposed merger
Manner and basis of converting memberships into surviv-
ing corporation
Amendments to Articles of surviving corporation
o If organizations are other than 501(c)(3), file notice of merger
with MN Attorney General’s office
o Publish notice of merger
o File Articles of Merger with MN Secretary of State. Elements
include:
Plan of Merger
Statement that plan has been approved by boards of both
organizations
Statement that notice (if required) has been given to
Attorney General
o File Articles of Merger with MN Secretary of State:
o Secretary of State returns Certificate of Merger
o Submit notice of merger to IRS

33
Merger
implementation
The goal is to build a new culture together. “Understanding the
challenge to personnel
in any integration is
really important.”

I t is often said that once two organizations


have merged, the real work begins. This is
true in many cases because integrating two
One of the crucial areas
that can make or break
the implementation of a
Emmett Carson,
President and
CEO, Silicon
organizations can often be more time-con- merger is the melding of
Valley Community
suming than the merger negotiation process. organizational cultures. Foundation
It is essential, therefore, to develop a clear Merger partners each
plan for the Implementation phase of merger. have their own cultures,
There are many questions to be answered. the values, beliefs, norms
Who will make the decisions? How will staff and ground rules that
at all levels be involved in the success of the define how an organiza-
merger? What systems must be integrated? tion operates. Cultural
How will communication be handled? How issues include:
will funds be raised?
• The heroes
The Project ReDesign Team leverages the • The business environment/strategy
expertise of MAP staff to answer these kinds • The kind of skills that are valued
of questions. MAP can provide nonprofit • The ongoing rites and rituals
legal consultation, governance training, lead- • The style of the staff
ership and organizational coaching, strategic
• How information is communicated and
business planning, marketing and commu-
shared
nications, financial analysis and technology
• The structure: hierarchical or flat
assistance. MAP can offer as much assistance
in the merger implementation phase as an • The core values
organization requests. • Views of the future
• Decision making: formal/informal
• The management style

35
No two nonprofit mergers are alike, but Finance and Operations Integration
there are some issues that commonly arise
o Determine transfer of assets
in merger implementation. Use the check-
list below to determine what issues should o Conduct final audit of merging
be examined and what decisions will be organizations
required in order to implement a merger. o Integrate financial and accounting
systems
o Integrate finance and operational
Implementation Planning policies
o Integrate technology systems (internal,
Transition Plan website, databases)
o Create a Merger Transition Team to o Integrate/update insurance policies
address merger implementation tasks. (workers comp, directors and officers
This Team will be responsible for insurance)
developing an Implementation Plan and o Integrate/update any licenses,
a timeline. It will be responsible to the registrations (e.g. lobbying)
newly-formed Board of Directors or, if
Programming Integration
there is an extended interim period, to
the Joint Committee. o Determine short- and long-term
program priorities
Long-term Plan
o Develop joint operational budget
o During the first year following merger, o Develop individual program budgets
the new Board of Directors should:
o Create an internal structure to
o Develop a strategic plan coordinate and integrate programming
o Create a fund development plan activities
o Undertake Board integration and Board
Communications Plan
development activities and training
o Develop a post-merger (and interim, if
Implementation Categories necessary) communications plan for the
following stakeholders:
Staff Integration o Grantors (foundations, corporations,
government, etc.)
o Develop an integrated staff structure
o Individual donors
o Develop job descriptions for new and
changing positions o Employees
o Centralize personnel files o Clients
o Integrate pay scales and benefits o The public/the media
o Integrate personnel policies (evaluation o Program partners and other
and performance management, paid stakeholders
time off and vacation days) o Develop a marketing plan for the
o Develop a plan for new and shared newly-merged organization
office space o Branding, logo, letterhead
o Advertising

36
Merger
evaluation
How do we measure the success of mergers?

W hile for-profit mergers can be evalu-


ated against a bottom line, nonprofit
merger evaluation is difficult at best, and
of people served. But mergers of nonprof-
its make an impact beyond finances. They
affect people, communities, and society.
sometimes nearly impossible. These effects are complex and difficult to
quantify. There is no sector-wide metric
Nonprofits must ask, “Do we serve our con- tool in use, and scholars seem to be bypass-
sumers more effectively and as efficiently as ing developing merger metrics. Old metric
possible?” The very nature of the mission of tools such as vector analysis and organiza-
many nonprofits makes impact measurement tional climate scales that were popular in
difficult to quantify. People naturally assume the 1970s have since been discredited. The
that mergers will result in efficiencies, but model most in use today is outcomes-based
much of the evidence supporting this notion evaluation (OBE), which looks at the effects/
is anecdotal. Gains from merger are signifi- benefits/changes to your clients (as a result
cantly based on organizations’ willingness to of a program or service) during and/or after
restructure the workforce. This is unpopular they have received services. OBE can examine
to do on the front end because it is so per- these changes in the short-term, intermedi-
sonal and can be demoralizing; as a result, ate term and long-term.
nonprofit leadership may hesitate to bring
up the subject, even in times of crisis. It is also important to remember that any
attempt at merger evaluation is difficult
In past decades, evaluation studies asked, in the first year. While organizations that
“How do you know you are successful?” and merge are understandably eager to measure
the answers to that question were primar- and understand the impact the merger has
ily financial reports and data on numbers

37
on programs, services, staff and overhead, in because it was not considered “a high prior-
reality, the actual results of the merger may ity.” However, evaluation is critical for the
not be known for several years. In addition, future health of the organization and impacts
many of the costs of the merger will appear funders’ willingness to support the work of
in the first 6-18 months, making an accurate the merged organization.
financial picture likewise hard to determine
for quite some time. Decades ago, when Evaluation should encompass both internal
hospitals began merging, financial metrics and external factors, including staff reten-
indicated that during the first 18-24 months tion, volunteers, geographic scope, service
following merger, results were flat or down. mix, visibility in the community, funding, and
However, beginning at 25 months post- other factors for which data can be measured
merger, financial strength increased and and compared. In order for an evaluation to
even exceeded expectations. have meaning, clear goals and objectives
must be established early in the planning
process, and these must be quantifiable.
Evaluation of the merger is a critical step.
Whatever method is used for measurement,
the expectation should be around not losing
A meaningful evaluation can be time-con- ground as a result of the merger. Nonprofits
suming and expensive, and nonprofits may are in constant peril, given their limited
feel they lack the resources to conduct an resources, staffing requirements, and con-
evaluation. In a seminal 1991 study of 18 tinual need to prove credibility. If a newly-
nonprofit mergers, acquisitions and con- merged nonprofit retains resources, staff
solidations, (Singer & Yankey), not a single effectiveness, and credibility as a result of
organization conducted a formal evaluation the merger, most organizations would call
that a success.

“There are very real


social benefits that a
merger strategy can
produce for people and
communities. In the
right hands, mergers
may produce more
results than nonprofit
leaders can achieve by
simply sharpening the
pencil and doing the
donor calls.”
Jean Butzen,
Foundation, Mission
Plus Strategy

38
Vignettes of
nonprofit mergers
in Minnesota
Four recent mergers facilitated by Project ReDesign

W hen people hear the word merger, they


usually imagine two organizations
coming together to form a brand new orga-
merging with a much larger one, sometimes
a simple asset transfer accomplishes the goal
in a way that is faster and cheaper than full
nization. In some cases, this is true; but more merger. In other cases, two organizations
typically, one organization is absorbed into might merge, and each will keep separate
the other. One organization survives (usually identities; but one of the organizations will
the larger one), and one does not. legally govern the other. This is a parent/sub-
sidiary relationship.
However, these are not the only merger
options from which organizations that wish Project ReDesign has helped with assess-
to join may choose. The method of merger ment, planning and implementation of
with the highest likelihood of success must each of these kinds of mergers. The follow-
be determined on a case-by-case basis, and ing vignettes give a quick snapshot of a few
Project ReDesign can assist nonprofits in iden- recent Twin Cities mergers, facilitated by
tifying the best option for joining together. Project ReDesign.
In the case of a very small organization

39
Two Charter Schools
With this full merger underway (approved by B educates them in 9th grade and beyond. For
both school boards in December 2008) two many families, their students begin school at
nonprofit charter schools are currently in the School A and complete it at School B.
process of fully integrating their administra-
tion, staff, curriculum, building and services. A merger has some real advantages. It allows
for closer cooperation on curriculum and
The first merger between charter schools in student development, lower transporta-
Minnesota will become effective at the end tion costs and a better strategic position to
of the 2008-2009 school year, in July 2009. attract students in this special-needs commu-
nity. Additionally, School B had been leasing
These two charter schools, each of which space from a church in its community and
serves students with a particular kind of phys- was interested into moving into the newer
ical challenge, had something very important facility that School A enjoys. That facility
in their favor when they considered merg- has space for a new gymnasium, something
ing: a long history of successful collabora- School B does not have. Construction of that
tion. They also had parallel missions. School gym will begin in April 2009, for completion
A’s mission is to prepare their students to in time for the 2009-2010 school year.
become successful and valued citizens of
the world community. School B’s purpose Project ReDesign worked with both schools
is to empower students to develop a sense to ensure a successful merger. The planning
of identity and pride, while providing them and decision-making process took more than
with the skills and knowledge to succeed as one year; and the leadership of both schools
global citizens. School A serves children in are currently following a detailed Merger
kindergarten through 8th grade, and School Implementation Plan.

Two Community Development Organizations


This merger illustrates a simple asset transfer, In late 2007, a large Twin Cities commu-
whereby the assets of one organization are nity development organization in one geo-
transferred to a “surviving” organization. graphic area merged with a very small one
Usually, there are no legal or governance in a different geographic area to become a
changes to the surviving organization. Asset single organization serving both locations.
transfers are most appropriate for smaller These two nonprofits were each commit-
organizations (generally with very few staff) ted to expanding the wealth and resources
that are looking to merge into larger organi- of neighborhoods through housing and eco-
zations, but that do not have any expectation nomic development initiatives. They shared
of significant continuation in a governance a history of collaboration, including the
capacity. Project ReDesign facilitated a provision of staff from the larger one to
merger of this kind in 2007, which allowed the smaller one, which had no paid staff. In
two similar organizations to position them- fact, it was this sharing of staff that eventu-
selves for growth and enhanced regional ally led to discussion of a possible merger. In
community development opportunities. doing so, leadership of both organizations

40
developed a merger vision to create “a Twin large organization amended its governing
City-wide community development organiza- documents and the smaller one transferred
tion that will better serve our members and its assets—the two organizations merged
their communities.” In the course of plan- under a new name. That new entity, effec-
ning the merger, the organizations identified tively merged in January 2008, is now com-
expectations of positive outcomes, common prised of 43 member organizations.
understandings between the two nonprofits,
and a realistic timeline for the merger. The Executive director of the “new” orga-
nization had this to say about the merger
Because their missions were so similar but experience:
their geographic areas were different, and
because one was a small organization with “Project ReDesign staff were extremely effec-
no paid staff and few assets, the nonprof- tive in helping our two organizations identify
its opted to merge by simply transferring both the benefits and potential obstacles of
the assets of the smaller one to the larger a merger. With adept facilitating skills, they
one. The smaller organization then dissolved were able to move us through a process that
as a legal entity. The “new” organization insured an open and inclusive discussion that
expanded its mission and membership cri- ultimately led to an agreement to merge.
teria to include the both geographic areas. Left to our own devices, I doubt we could
Thus, in two relatively simple steps—the have reached the same outcome.”

Two Nonprofits That Wished to Broaden Services


The type of merger in this example creates sufficiency. At the time of merger discussions,
a parent-subsidiary relationship. It combines the organization operated 53 programs in 17
some of the merging organizations’ adminis- locations covering 13 counties. About half
tration and services, with the goal of increas- of its program participants had been diag-
ing administrative efficiency and program nosed with mental illness. Nonprofit B was
quality. It creates a new organization, “the established in 1978 to bring coordinated and
parent,” that governs and oversees all aspects responsive mental health services to persons
of the other organization, “the subsidiary.” in the north metro area who dealt with the
While the two organizations may still appear debilitating effects of serious mental illness.
to be separate, they, in fact, function like a While significantly smaller than Nonprofit A,
merged organization. it offered a variety of therapy services that
included individual, group, marital and fam-
A recent merger of this kind took place ily counseling. However, it lacked the criti-
between two organizations with different cal size to maintain professional staff in the
missions and only a partially overlapping areas of accounting, finance, human services,
service area. Nonprofit A, a large organiza- development and public relations. While
tion with a national reputation, was founded financially healthy, it constantly struggled
in 1971 to provide services to help persons to maintain its fiscal health. The decision
with barriers to employment find jobs, locate was made to explore merger, and discussions
affordable housing and achieve greater self- began with Nonprofit A.

41
The organizations developed the following area, assuring that services for people with
vision for their merger: mental health disabilities will be available
to the community in the most efficient, least
“By joining together, [Nonprofit A and B] can costly and easily accessible way.”
provide vocational training and job place-
ment services, along with therapy services Project ReDesign worked with these two
to people with mental disabilities. This type agencies that provided different, but com-
of integrated service has proven to be more plementary, services to ensure a successful
effective for people with disabilities, and is a merger. In this 2008 partnering, Nonprofit A,
model increasingly embraced by the State of the larger one, became the parent organiza-
Minnesota. By joining, [these organizations] tion, and Nonprofit B became the subsidiary.
can position themselves as leaders in this

Two Organizations Providing Mental Health Services


In July 2008, the Minneapolis St. Paul The solution was to merge with Nonprofit
Business Journal published a lengthy article B, which provides help and resources to
about Project ReDesign. The article used the individuals with many kinds of mental ill-
example of the merger between two agen- ness. Nonprofit B is the Minnesota chapter
cies that served people with daily challenges of a large, national nonprofit, whose mission
relating to anxiety and mental health to illus- “recognizes that the key concepts of recov-
trate Project ReDesign’s success at merger ery, resiliency and support are essential to
facilitation. improving the wellness and quality of life
of all persons affected by mental illness.”
In 1986, a small Twin Cities nonprofit was Nonprofit B had the mission, financial stabil-
founded to help people with anxiety and ity, infrastructure and compatible programs
panic disorders. Individuals with these kinds and services to support the individuals that
of challenges experience sudden episodes of Nonprofit A had served for over two decades,
extreme fear, along with physical symptoms so a merger between the two organizations
that include chest pain, heart palpitations felt like a good match.
and shortness of breath. Nonprofit A offered
an educational program that taught effec- In July 2008, the assets of Nonprofit A were
tive strategies in anxiety management, pro- transferred to Nonprofit B, at which point
moted a better understanding of anxiety and Nonprofit A dissolved and became part of
panic disorders, and gave encouragement Nonprofit B. In this case, the board of direc-
and support in a caring and nonjudgmen- tors of Nonprofit A remained intact and
tal environment. It held bi-weekly support became an advisory committee to Nonprofit
groups, organized social activities and even B; and the retiring executive director of
had a lending library. Twenty years later, its Nonprofit A was elected to the board of
founder/executive director was eyeing retire- directors of Nonprofit B.
ment but wanted the agency to continue its
mission.

42
Appendices

Appendix 1 Experts Interviewed and Interview Questions  45

Appendix 2 Literature Review  47

Books, Monographs, and Longer Documents  47

Journal Articles and Case Studies  54

Merger basics  54

Twin Cities connections  60

Other articles and case studies  63

Web Surfing  66

Appendix 3 Full Bibliography  67

43
Appendix 1 Experts Interviewed and
Interview Questions
As part of a study conducted by Project ReDesign and funded by
the Greater Twin Cities United Way, 11 national nonprofit merger
experts were interviewed by telephone in January and February,
2009. Most of these experts have authored books and journal arti-
cles on the subject of nonprofit mergers. Many are independent
consultants currently assisting nonprofits that wish to merge.

Rather than reporting on the expert interviews in a single section


of this publication, we chose to incorporate the experts’ comments
throughout the entire text. In addition, quotations from these inter-
views may be found throughout the document.

Experts Interviewed

Emmett Carson President and CEO, Silicon Valley Community


Foundation

Louise Dickmeyer CEO and Founder, Nonprofit Innovations, LLC

Peter Goldberg President and CEO, Alliance for Children and


Families

William Foster Partner, The Bridgespan Group

Bob Harrington Director, Strategic Restructuring Practice


Area, La Piana Consulting

Jerald Jacobs Attorney and Author, Pillsbury Law

Thomas McLaughlin Adjunct Lecturer, The Heller School for Social


Policy and Management, Brandeis University

Dan McCormick CEO, The McCormick Group

David Renz Director, Midwest Center for Nonprofit


Leadership

Jodi Sandfort Associate Professor, Hubert H. Humphrey


Institute

John Yankey Leonard W. Mayo Professor Emeritus of


Family and Child Welfare, Mandel School
of Applied Social Sciences, Case Western
University

45
Interview Questions
Each of the experts was asked to respond to 9. Are there incentives that should be pro-
14 interview questions: vided to assist nonprofits in pursuing
mergers?
1. Do mergers improve the cost-effective-
ness for funders’ investments in the 10. Should foundations consider supporting
community? mergers as part of their individual priori-
ties, or should support for mergers result
2. Following mergers, do nonprofits expe- from the intentional partnership of the
rience enhanced credibility and financial foundation community?
support? (Please share examples of how
they do, or do not.) 11. In successful mergers, what elements
are critical for the internal leadership of
3. Are there research materials or studies the merging organizations during the
you would recommend to us? We are par- process:
ticularly interested in those that address
any evidence that nonprofit mergers a. Who should be the key leaders?
bring about economies of scale.
b. What role should the board members
4. From your experience, where do you see play?
economies of scale realized following a
merger? For example, are economies of c. What authority and expectations
scale realized simply from the reduction belong to the executive director(s)?
of staffing (i.e. due to the retirement of
one executive director)? Are there other d. What sort of staff engagement is
areas where the organizations achieve effective?
improved economies of scale?
e. What design or model have you seen
5. Is there a typical timeline for the merger used effectively?
process?
12. What external facilitation or consulting is
6. What expenses typically surprise the necessary or is most useful?
merging organizations?
13. Are there emerging national or interna-
7. What role should (or do) foundations tional trends, issues or likely challenges
play? for which we should prepare?

8. What are the most effective and useful 14. Do you have any additional thoughts
supportive strategies that foundations or recommendations you would like to
can provide? include?

46
Appendix 2 Literature Review
In order to better understand current nonprofit merger trends and
to help nonprofit organizations and foundations view merger as a
positive strategic alternative, Project ReDesign undertook a com-
prehensive literature review. With support from The Greater Twin
Cities United Way and with research help from Library Strategies
Consulting Group, the Literature Review was completed in January
2009. Many of the resources listed in the Full Bibliography are
reviewed below.

Books, Monographs, and Longer Documents


Davis, John Emmeus. Bridging the Organi- Dickmeyer, Louise C. No Risk—No Reward:
zational Divide: The Making of a Nonprofit Mergers of Membership Associations and Non-
Merger, Burlington, VT: Burlington Associates in profits (A Handbook to Help You Prepare for
Community Development, LLP, 2002, 39 pp. the Complexity of the Process and Avoid the
Inherent Pitfalls), Andover, MN: Expert Publish-
Download this free monograph at
• d www.nw.org/network/pubs/studies/
ing, Inc., 2009.

documents/makingOfNonprofitMerger.pdf Despite a strong interest in mergers among non-


profits today, it has been quite a few years since a
This detailed monograph relates the merger new book on the subject has been published. This
between two nonprofit housing development cor- soon-to-be-published handbook addresses the
porations in Nashua, New Hampshire. French Hill need for mergers among nonprofits and why they
Neighborhood Housing Services and the Greater should be considered as an option to strengthen
Nashua Housing and Development Foundation an organization. Ms. Dickmeyer looks at market
combined in 2000 to form Neighborhood factors and agrees with nationally-known merger
Housing Services of Greater Nashua. It describes consultant Thomas McLaughlin that mergers
the community of Nashua and outlines the hous- “should be mission and service driven…and not
ing situation that led to the development of these about the agency itself surviving, but about the
nonprofit agencies and to the eventual decision survival of services to clients.”
to merge them. The section titled, “Assessing
the Potential for Collaboration,” examines pros, The author was president & CEO of the
cons, concerns, hopeful signs and “things we Minneapolis Regional Chamber of Commerce
must work on.” Davis walks the reader through when it merged with the Bloomington (MN)
the entire merger process, from developing time- Chamber of Commerce in late 2001. She uses
lines through merging missions, services and pro- this merger as a case study throughout the book,
grams, to forming a new board and working out which provides the reader with a side-by-side
staffing details. Budgets and legal considerations comparison of the two organizations before the
are also discussed. There were thorny legal ques- merger began, and tracks the progress of the
tions, issues about staffing, and concerns about merger over a period of about 15-18 months. The
the location of the new organization’s offices that book never glosses over the difficulties and com-
delayed the merger process, and Davis spends plexities of the process, but Dickmeyer describes
a number of pages explaining how these were it as “an effort worth undertaking.” She coun-
handled. Perhaps the most valuable section is sels nonprofits considering merger to seek out
a reflective one, “Learning from the Merger resources (people, experts, publications, websites,
Process,” that any agency considering merger and others) that can assist with this sometimes-
will find of interest. overwhelming task.

47
Dickmeyer closely examines organizational cultures organization completed five more mergers that
in several parts of the book, which she cautions brought about profound changes in the nonprofit.
organizations considering merger not to underesti- Each of the merged agencies approached Family
mate, calling culture a “deal breaker.” While prep- Service to discuss merging, and each merger was
aration is essential to a successful merger, cultural carefully planned and executed. The process that
differences may be the most difficult to read and Family Service followed in its mergers has now
anticipate. It is the job of the paid executive, she become a nationally recognized model.
says, with the help of volunteer leaders, to make
the cultures mesh, and she has practical sugges- In this agency history, Ron Reed, Family Service’s
tions for how that can be accomplished. executive director during the recent merger
period, outlines six key points he learned from
An entire chapter is devoted to the critical nature participating in the merger process:
of communication throughout the merger process.
“An ineffective communications strategy, or one • Focus on Mission—Similarity of agency
that is not comprehensive,” says Dickmeyer, “may missions was an important factor in the
do more to destruct the process rather than propel merger process.
it toward the ultimate goal.” Rather than simply
• Lead with Vision—Developing a shared
discussing the topic of communication, the author
uses the case study of the merging Chambers of vision of what the combined agency would
Commerce to illustrate all aspects of an effective look like was critical.
communication plan: marketing, public relations, • Involve People/Human Dynamics—The
member communication, and internal commu- most important element in a merger is
nication. Importantly, she is also frank about the
people.
problem areas, such as a too-short time frame in
which to communicate and staff confusion over • Develop a Win-Win Situation—It is impor-
the speed and intent of the merger. tant to develop an atmosphere of mutual
respect, trust and openness when deal-
Subsequent chapters take up the topics of ing with differences and to communicate
finances, structure, governance, legal consider- openly and directly.
ations, and post-merger integration. While not a
“workbook,” this book includes helpful appen- • Deal with Difficult Issues Early—Develop
dices such as a recommended Transition Team common understandings and a clear plan.
structure, a breakdown of duties of the Transition
Team, a merger timeline, and a sample Transition • Take Time To Do It Well—Recognize
Team meeting agenda. There are also sample legal merger phases: pre-merger phase, plan-
documents, merger ballots, meeting notices, and ning phase, implementation phase, stabili-
a sample letter notifying constituents of the com- zation phase.
pleted merger.
The author summarizes the agency’s 1990s active
merger time in these words:
Haidet, Mark E., Thomas J. Kelley and Paul D.
Nelson. A Legacy of Leadership and Service: A “In the 1990s, Family Service honored its tradi-
History of Family Service, Inc. (Rev. ed.), St. Paul, tions and stayed true to its identity. Its mission, ‘to
help improve the quality of individual, family, and
MN: Ramsey County Historical Society, 2004, 213
community life,’ remained central. Hence, there
pp. (This review covers just the portion of the
were few changes in its programs, only additions,
book that deals with Family Service’s mergers of
enhancements, and experiments...Two forces
the 1990s, pp. 103-123.)
have carried Family Service from the 19th century
In its first 97 years (1892-1989), Family Service to the 21st: leadership and mission.”
(St. Paul, MN) had been involved in four merg-
ers. During the brief period of 1989-1991, the

48
La Piana, David. Beyond Collaboration: Strate- • Nonprofits attempting to restructure must
gic Restructuring of Nonprofit Organizations, overcome perceived threats to autonomy and
San Francisco, CA: The James Irvine Foundation, board and staff members self-interests, as well
1997, 22 pp. as culture clashes.

Download this free monograph at • Because the concept of restructuring is still


• d www.lapiana.org evolving, additional research is needed to ana-
lyze the factors that determine success/failure,
In 1996, the James Irvine Foundation com- establish best practice guidelines, and provide
missioned a study to help nonprofits integrate information for leadership.
their organizations for greater efficiency and an
• By sponsoring educational activities that raise
increased chance of survival. Nonprofit collabora-
overall awareness in the sector, funders can
tion expert David La Piana was hired to conduct
introduce nonprofits to strategic restructuring
the study, which investigated attitudes of non-
options without requiring them as part of a
profit leaders, and developed and tested ideas
for “strategic restructuring.” This term extends
grant agreement.
beyond mergers and actually refers to a contin- • Funders can provide direct assistance to orga-
uum of partnerships that also include consolida- nizations engaged in restructuring by offering
tions and joint ventures. workshops, training consultants, or providing
direct financial support.
The James Irvine Foundation study addressed five
basic questions:
While this monograph is now 10 years old, the ques-
1. How can we best define and describe tions asked are still the ones facing nonprofits today,
the options for nonprofit strategic and the findings of the study are still very relevant.
restructuring? It provides an excellent overview of the motivations
and challenges that drive the move toward nonprofit
2. Is the climate right for strategic restructuring and the role that funders can play in
restructuring? focusing attention on collaborative options.
3. What pressures lead nonprofits to consider
mergers, consolidations and joint ventures, La Piana, David. The Nonprofit Mergers Workbook
and what difficulties prevent them from Part I: The Leader’s Guide to Considering, Negoti-
bringing these efforts to fruition? ating, and Executing a Merger (Updated Edition),
St. Paul: Fieldstone Alliance, 2000, 240 pp. $34.95
4. How can funders encourage nonprofits to
undertake strategic restructuring without

• )
This book is available for purchase at
being perceived as applying pressure to do Amazon.com and from Fieldstone Alliance
so? at www.fieldstonealliance.org
5. What educational activities can funders
promote to encourage strategic restructur- This is a very user-friendly and graphically-rich book
ing activities, such as mergers, consolida- that starts at Square One: explaining the pros and
tions and joint ventures? cons of mergers and outlining the varied forms that
mergers may take. In addition to an abundance of
Some of the findings include: illustrations, tables and graphs, each chapter of the
book contains case studies that illustrate examples of
• While many nonprofits consider changing how the section topic was handled by “fictional com-
their organizational structure due to eco- posite” organizations in real situations. Each chapter
nomic pressures, some strategic restruc- concludes with a short summary of the information
turing is natural as the nonprofit sector the chapter provided.
matures.

49
The author walks the reader through the process La Piana Associates. The Nonprofit Mergers
of organizational assessment: understanding the Workbook Part II: Unifying the Organization
organization’s motives for and expectations of the After a Merger, St. Paul: Fieldstone Alliance,
merger process, assessing board and management 2004, 230 pp. plus CD-ROM. $44.95
leadership, and looking at risk-taking and growth.

• )
He provides a helpful guide for organizations who This book is available for purchase at
are in “crisis” situations and assists the reader in Amazon.com and from Fieldstone Alliance
identifying appropriate partner organizations and at www.fieldstonealliance.org
conducting assessments to find the best match. He
also provides guidance on identifying the costs of This book is the sequel to La Piana’s first Nonprofit
merging and on exploring funding sources. Mergers Workbook. Like that text, it is very practi-
cal and hands-on. While Part I addresses the moti-
La Piana frankly addresses common problems such vations, negotiations and processes of a merger,
as autonomy, self-interest, and culture clashes, and it does not delve deeply into the complex imple-
he provides case studies that illustrate how they mentation issues that follow merger approval.
can be handled. There is a lengthy chapter on This phase is his focus in Part II. Like the prede-
negotiating a merger, which breaks the complex cessor to this text (Part I), this book is filled with
process into four well-defined steps. The author graphics, boxes and sidebars that make the book
provides details right down to minute-taking and visually appealing and easy to use. It also contains
rumor control, and he even includes a table list- chapter summaries.
ing “typical issues” in merger negotiations (gov-
ernance issues, financial issues, human resource La Piana says the challenging Implementation
issues, etc.). Phase requires a great deal of time and energy
and directly or indirectly involves everyone in the
Once a merger is approved, implementation can merged organization. It has two components:
be a huge challenge. La Piana addresses the basics legal execution of the merger, and integration.
and explains the relationship between implemen- The first component creates a single organization
tation and “integration.” This includes integrating on paper, but that organization isn’t a reality until
boards, systems, management and staff, and han-


the second component, integration, has taken
dling culture conflicts that might arise. As in every place. Key integration questions may be ignored
section, helpful case studies are provided. or delayed in the busy-ness of the negotiation
process, and once the “deal” is struck, organiza-
Appendices include:
tion leaders may return to catching up on daily
• Sample final minutes from a completed matters. Consultants’ contracts may end. The
negotiation result is that implementing a merger often begins
with only a vague idea of what lies ahead.
• A pre- and post- merger organizational pro-
file to help illuminate outcomes This book is divided into two main sections. The
first, “Going the Distance,” addresses effective
• A sample ad for a nonprofit seeking a change leadership, managing the integration
partner process, helping people cope with change, and
effective communication. Section two, “Creating
• A sample confidentiality agreement
an Integration Plan,” helps users develop the
• A sample implementation/integration plan content of a plan and integrate Boards, culture,
management, staff and volunteers. The author
There is also a list of resources and helpful (repro- tackles the complex subjects of integrating sys-
ducible) worksheets. tems, programs, and communication/marketing.
Each chapter in the section contains both sum-
maries of the information and “Challenges and

50
Roadblocks” that might arise. For example, in a mission. Instead, mergers, he says, are about
the section on integrating staff and volunteers, “melding” missions of nonprofits, thereby allow-
possible challenges include resistance to change, ing the combined entity to pursue a common pur-
rumors, and low morale. If people are laid off, pose with greater stability. Mergers become “the
they must be treated well, but a focus on indi- rebirth of an organization rather than the death
vidual concerns must be balanced with a focus on of a mission.”
the organization’s overall well-being.
His chapters walk the reader through the merger
Appendices (these are in both the book and on process:
accompanying CD-ROM) include:
1. Deciding to merge—reasons, emotions,
• A sample integration plan organized by driving forces, strategic objectives, cost
activity area and target date
2. Selecting a merging partner—connections,
• A pre- and post- merger organizational similarities/differences
profile (also in Part I)
3. Laying the groundwork with staff and
• A sample human resources audit to reveal volunteers—considering human ele-
strengths/weaknesses in each nonprofit’s ments, choosing a leader, building support,
HR system and identify issues needing spreading the word
resolution
4. Negotiating and determining structure—
• A sample technology audit that looks at governance, by laws, making the structure
hardware, software, training and support work

5. Dissolution vs. merger—control of assets,


McCormick, Dan H. Nonprofit Mergers: The determining the surviving organization,
Power of Successful Partnerships, Gaithersburg, fundraising
MD: Aspen Publishers, 2001, 170 pp. $71.95
6. Technical and legal aspects—voting, elect-

• )
This book is available for purchase at ing a new Board, legal issues such as
Amazon.com and is also at the Minneapolis employee benefits
Public Library’s Foundation Center, call #REF
7. Working with consultants and attorneys—
HD2769.M334.15 2002 SOC
hiring a consultant, finding appropriate
legal counsel, working with CPAs and
McCormick is CEO of the McCormick Group,
other professionals
which facilitates organizational structure and pro-
vides services in foundation development, and he 8. Transitioning to merge—employee unrest,
is also a leading consultant in nonprofit mergers volunteer relations
in the U.S.
9. Evaluation and stewardship—looking at
In this book, he rebuffs the notion that “merger” overall financial capacity, volunteers and
equals one company consuming another (that’s members, increased efficiencies, redeploy-
a “takeover” or “acquisition”). Rather, mergers ment of critical staff, financial/mission
among nonprofits are opportunities for growth, integrity
better alignment of resources, and a demonstra-
tion of stewardship. He advises the reader to Appendices include case histories of the Windstar
throw away the old notion that a merger means Foundation and the American Cancer Society,
the death of an organization or the failure of along with sample documents that can be
adapted to individual merger situations.

51
McLaughlin, Thomas A. Nonprofit Mergers and 1. A penetrating discussion of the reasons to
Alliances: A Strategic Planning Guide, New York, collaborate
NY: John Wiley & Sons, 1998, 256 pages. Price 2. The C.O.R.E. Model, a merger/alliance anal-
starts at $92.97 at amazon.com. ysis framework

• )
This book is available at the library at 3. Advice on partner selection
MSU Moorhead (call # HD2769.15. 4. Structure choice analyses
M34 1998), and is available for purchase 5. Step-by-step guidance through merger and
at Amazon.com. The review below is alliance processes
excerpted from the book’s cover flaps and
6. A disk with forms and worksheets that any
table of contents. nonprofit can customize for its own needs

After more than a century of proliferation and Supplemented with easy-to-use checklists and ana-
growth, the nonprofit sector has reached a cross- lytical tables, Nonprofit Mergers and Alliances helps
roads. The continued success of an organiza- nonprofit board members and managers make the
tion’s mission no longer depends on fresh, new right decisions, monitor the entire process, antici-
programs and the extension of services, but on pate problems and find solutions quickly. The
innovative management and a revitalized organi- information contained in this book will help any
zational structure. The time has come for all non- nonprofit organization ensure the successful con-
profits to consider mergers and alliances in their tinuation of its mission in the immediate future as
strategic plans. For many, this may seem a dis- well as for years to come.
tasteful alternative after decades of Wall Street
mergers made at the expense of workers, com- Table of Contents:
munities and consumers—but it doesn’t have to
Part I—Deciding to Merge
be that way.
Part II—The C.O.R.E. of Nonprofit Collaboration
In Nonprofit Mergers and Alliances, Thomas Part III—Structuring the Collaboration
McLaughlin describes a context for nonprofit
Part IV—Seven Steps to a Successful Nonprofit
mergers and discusses the forces that shape their
Merger
use. He demonstrates that nonprofit mergers are
fundamentally different from corporate mergers, Part V—Strategies for Developing Alliances
that they can be of immense benefit to the com-
munity as well as to the merging organizations, McLaughlin, Thomas A. Seven Steps to a Success-
and that failure to merge can be disastrous for ful Nonprofit Merger, Washington, DC: National
everyone. McLaughlin focuses on the concerns of Center for Nonprofit Boards, 1996, 28 pp.
the nonprofit sector: achieving the mission, retain-
ing tax-exempt status, behaving responsibly in the

• )
This monograph is out of print but is avail-
community. He shows nonprofit managers and able at the Minneapolis Public Library’s Foun-
board members how to make their way through
dation Center, call #REF HD62.6.M35 1996
the merger process without repeating Wall Street
misbehavior.
McLaughlin begins this small but very practical
Using real world examples and case studies, monograph with a statement that mergers are not
Nonprofit Mergers and Alliances offers clear, prac- a sign that a nonprofit has failed, but rather they
tical step-by-step guidance through the merger are becoming “a strategic option for dealing with
process from preliminary considerations to actual the nonprofit management challenges of the 21st
implementation—pointing out pitfalls and offer- century.” Today, tightening government funding
ing insightful commentary along the way. This and an increased need for effective service delivery
helpful volume provides: are heightening the need for consolidation, inte-
gration and efficiency. The goal of mergers is not

52
always cost savings. Other important outcomes restructure as needed. Look at the inter-
are “achieving economic size” (the minimum pos- nal and external results of the merger.
sible size for a nonprofit to be able to provide ser- Determine whether merger accomplished
vices in its field without long-term damage to its what was hoped for.
financial base) and integrating services. Through
mergers, nonprofits are putting an end to frag-
Wenger, Hilda Shirk. Motives for Mergers
mented service delivery and inefficient use of eco-
Among Family and Child-Serving Agencies, dis-
nomic resources.
sertation.com, 2000, 97 pp. $19.95
The author’s seven steps are:

• )
Available for purchase at Amazon.com and
1. Get to know your partner www.dissertation .com
What are the motivations for merging?
What are the organizations’ cultures? How Ms. Wenger’s PhD Business dissertation for North
can trust be built? Central University in Arizona looks at what moti-
vates nonprofit social service agencies to merge,
2. Form a merger committee and whether the merger achieves what was
Be strategic. Solicit the help of a consultant intended. It also looks at unanticipated problems
or facilitator. Form necessary subcommit- and changes to mission statements as a result of
tees. Establish basic ground rules. the merger. The study focuses on family and child-
serving organizations that have merged with sim-
3. Choose the chief executive and the organi-
ilar organizations between 1988-1999 through
zation’s name
a mutually agreed-upon process. Ms. Wenger
Will the leader come from within the ranks
explains, “As traditional social service agencies
or from an external search? Naming can look for ways to improve the quality of their ser-
be a contentious issue and one with legal vice provision in light of increasing environmental
ramifications. and internal pressures, they need to know what
4. Structure the new entity mergers can and cannot do for them. There is
much that can be learned from the experiences
Design the board and governance struc-
of those that have already responded to those
ture. Balance interests. Expect a 6-9 month
pressures and restructured their organizations.”
period leading up to formal merger.
The Alliance for Children and Families, a national
5. Encourage acceptance through effective membership organization servicing more than
communications 365 nonprofit agencies that provide a wide range
Most resistance will come from “Big Es”— of services for children, families and communities,
ego and economics. An effective, strate- provides the context of this study.
gic communications plan can help reduce
Among the author’s findings: There is a pro-
internal and external resistance.
active reason for many mergers (e.g. agencies
6. Write a merger agreement are merging to share resources and improve cli-
Check with your state oversight office to ent services) in contrast to literature that suggests
see if there are documentation require- such mergers are largely a response to factors
ments. Find an attorney knowledgeable that threaten survival. Greatest gains from merg-
about the corporate structures of nonprofit ers were reported in improved client services,
organizations. with lesser gains in administrative cost savings
and organizational stability. This view of merger
Don’t forget the champagne! as an opportunity for growth—not a reaction to
threat—gives an important perspective for agen-
7. Implement and evaluate the merger
cies making decisions about the feasibility of stra-
Evaluate all organizational functions and
tegic restructuring.

53
Yankey, John A. Barbara Wester Jacobus, and Journal Articles and Case Studies
Kelly McNally Koney. Merging Nonprofit Orga-
nizations: The Art and Science of the Deal. Merger basics
Cleveland, OH: Mandel Center for Nonprofit
Organizations, 2001, 69 pp. Bradley, Bill, Paul Jansen, and Les Silverman. “The
Nonprofit Sector’s $100 Billion Opportunity.”
Download this free document at Harvard Business Review, May 2003, Vol. 81, No.
• d http://case.edu/mandelcenter/publications/ 5, pp. 94-103. (Electronic copy. Excerpted from an
casestudies/MergingNonprofitOrgs.pdf author’s abstract.)

This publication is a product of the Strategic Alliance Imagine what $100 billion a year could do for
Project, an initiative of the Mandel Center for philanthropic and other nonprofit institutions.
Nonprofit Organizations at Case Western University. According to a new study, the nonprofit sector
The Center’s mission is to enhance the effectiveness could free that amount—maybe even more—by
of nonprofit leaders and managers and the organi- making five changes in the way it operates. The
zations they serve through education, research and study asked two central questions: Does the sec-
community service. tor’s money flow from its source to its ultimate
use as efficiently and effectively as possible? If not,
Mergers, say the authors, are both science and where are the big opportunities to increase social
art. They are somewhat systematic and predictable benefit?
(science); but they are also often highly unpredict-
able—involving individuals and organizations with While this article does not directly address merg-
histories, personalities and cultures. The authors ers, it examines the big picture of which merg-
liken mergers to “artful dances” and this book ers and other kinds of collaborations are a part.
is intended to guide nonprofit leaders through The authors believe that nonprofits could save
that dance. It is an engaging workbook struc- $25 billion a year by changing the way they raise
tured around two nonprofits that are composites funds; and by distributing funds more quickly,
of several different organizations with which the they could put an additional $30 billion to work.
authors are familiar. The organizations’ experiences Organizations could generate more than $60 bil-
are presented through the eyes and perspectives lion a year by streamlining and restructuring the
of several individuals involved in the complex pro- way they provide services. Part of streamlining
cess. The individuals’ “Lessons Learned” one year and restructuring includes trimming administrative
later are presented at the end of the study. Lessons costs (which added up to $80 billion among non-
included: profits in 1999). The authors note that scale econ-
omies work against small nonprofits, which have
• An appreciation of establishing a shared higher administrative cost ratios than their larger
vision peers. Sharing service arrangements and consoli-
• The realization that it takes a great deal of time, dating office functions can improve the bottom
energy and money to complete a merger line. In the cases of the Alzheimer’s Association,
Girl Scouts and Planned Parenthood, consolidat-
• The importance of involving an appropriate ing under-performing chapters provided a partial
cross-section of stakeholders solution.
• The necessity of building trust
• The importance of communication
• The value of merger in preserving the
strength of an organization
• The value of a well-chosen “neutral”
consultant in guiding the process

54
Butzen, Jean. “Are Nonprofit Mergers an Ethical Dewey and Kaye. “Nonprofit Mergers: An
Way to Grow?” (Blog, November 26, 2007). Assessment of Nonprofits’ Experiences with the
Merger Process,” Tropman Reports, The Forbes
Read the blog at Funds (Tropman Fund for Nonprofit Research),
• d www.missionplusstrategy.com/ November 2007.
2007/11/are-nonprofit-m.html
www.forbesfunds.org/docs/Tropman2007/
Jean Butzen is a former nonprofit CEO who now • d Report2-DeweyKaye.pdf
does consulting work on values-driven mergers,
partnerships and management for nonprofits. The Why do nonprofits explore merger? What do
subject of her Nov. 26, 2007 blog is the October they expect to achieve? How long do they take?
2007 merger of The Points of Light Foundation How much do they cost? What are the results?
and the Hands On Network. Both of these orga- This report looks at 22 nonprofit organizations in
nizations were successful stand-alone nonprof- Allegheny County, Pennsylvania, that explored,
its. Why merge? One reason is to “get to scale” attempted or completed a merger. It seeks to
to tackle large problems. How, she asks, does a answer the questions above and provide recom-
nonprofit get to scale in this capital-starved envi- mendations that nonprofits and funders can use
ronment? Good business practices and close to inform their conversations about the merger
attention to marketing and fundraising are essen- process.
tial; but a quicker and perhaps more efficient way
is through mergers, consolidations and alliances. This Tropman Report, one of a number of non-
The author invites readers to share their thoughts profit studies that the Forbes Funds has sup-
and comments on the subject. ported, asks five questions:

1. How do merger opportunities typically


Chronicle of Philanthropy, Live Discussion, emerge?
December 2, 2008. http://philanthropy.com/
2. Why were merger explorations
live/2008/12/mergers_and_alliances/
undertaken?
This resource is the transcript of a live (and 3. What were the roles of staff, board and
lively) online discussion that took place in early outside assistance in the merger process?
December 2008. Guests were William Foster, a
4. How long did the merger process last?
partner at the Bridgespan Group, his Bridgestone
colleague Alex Cortez, and Lois Savage, presi- 5. What were the results of the process?
dent of the Lodestar Foundation. The panelists
took questions from people from a wide range The tables of theme-based recommendations
of nonprofits and from some consultants as well. for nonprofits, such as a recommendation under
While some participants’ questions were directed “Culture” that “Experienced consultants can
to their own specific circumstances, others were help a merged organization address cultural dif-
more general, such as how to begin discussions ferences and reduce the time required for post-
about mergers and collaborations, what the major merger integration” and recommendations for
differences are between nonprofit and for-profit funders such as “Mergers are driven by emo-
mergers, and how foundations can encourage tion. Focusing on mission instead of cost savings
collaborations among their grantees. The ques- will bring more nonprofits to the table” are well
tions are ones that many nonprofits ask and the worth exploring.
answers are direct. In the course of the discussion,
Savage explains her firm’s Collaboration Prize,
a $250,000 award to “the best collaboration
between otherwise competitor nonprofit orga-
nizations.” That prize was announced in spring
2008 and awarded in March 2009.

55
Dickey, Marilyn. “Making a Merger Go Smoothly Many of the published resources about merger
for Nonprofit Workers.” Chronicle of Philan- stress the importance of merging organizations’
thropy, June 10, 2002, p. 37. “cultures.” But what does this mean? Culture is
something that cannot be seen, but it surrounds
Author Dickey focuses on a critical part of the everyone in the workplace. It is comprised of the
implementation phase of any merger: people values, beliefs, underlying assumptions, attitudes,
issues. People fear lay offs, salary/benefit reduc- and behaviors shared by a group of people. It is, in
tions, changes in supervision, and restructured short, the (generally unspoken) rules for working
jobs. Constant communication and “rumor- together. The author offers seven characteristics of
control are essential. She cites the example of culture:
two Columbus, Ohio AIDS organizations that
planned to merge. They moved into the same • Culture = Behavior
building together more than a year before their • Culture is learned
merger was finalized. Doing so gave employees
• Culture is learned through interaction
time to become acquainted with their new col-
leagues and removed much of the “fear factor.” • Sub-cultures form through rewards
Leaders of two merging organizations in San • People shape the culture
Jose, California, organized programs to help the
staffs of the two groups become acquainted in • Culture is negotiated
informal settings and put changes into place that • Culture is difficult to change
employees requested (like reduced paperwork). It
reduced people’s tendencies to become “territo- Hodgkin, Christopher. “What You Should Know
rial” and made them more willing to view change About Nonprofit Mergers.” Nonprofit World,
in a positive light. July/August 1994, Vol. 12, No. 4 (Electronic copy)

This article looks at merger from a legal point of


Hackett, Kelly. “Essential Pre-Merger Reviews.”
view. The author defines a “true merger” as one
Association Management, July 1997, vol. 49,
where “one organization survives and the other
No. 7 (Electronic copy)
is legally dissolved, transferring its assets and pro-
With more associations looking for ways to grams to the surviving organization.” He takes the
streamline costs and increase efficiency while reader through the complexities of the process—
continuing to serve their members’ needs, inter- structural issues, legal issues, process issues, and
est in mergers is increasing. When that happens, cultural issues – and offers alternative suggestions
the board must perform a due diligence review to merger. One is a joint operating agreement
of the other parties to the merger to determine (sharing administrative staff and offices but main-
whether this action would further the interests of taining separate programs). Another is to establish
the organization. The due diligence process helps a parent-subsidiary relationship. These alternatives
ensure that the members of the board satisfy their allow organizations to work together for a period
fiduciary duties of care, loyalty and obedience. of time to see whether they are compatible merger
partners. Hodgkin notes that a merger is “basically
irreversible” and should not be entered into with-
Heathfield, Susan M. “Culture: Your Environ- out comprehensive planning and thinking about
ment for People at Work.” About.com. Human many complex issues. He advises that “a merger
Resources. will always take longer and cost more than you
think it will.” While some savings will occur as a
http://humanresources.about.com/od/
• d organizationalculture/a/culture.htm
result of the union, most savings will not show
up for a year or two, and the merged organiza-
tion must have a financial cushion to survive the
process.

56
Jacobs, Jerald A. “Association Mergers and Con- in the nonprofit world. Also, “mergers beget
solidations: Strategic Considerations.” Associa- mergers.” That is, nonprofits become inspired by
tion Management, August 2004. Vol. 56, No. 8, mergers that they observe, and board members,
pp. 17-18 (Electronic copy). usually talented business people, proselytize for
the benefits of combining. The author goes on
While, from a legal standpoint, mergers and con- to discuss the “mechanics” of merging: inquiry
solidations are among the most complex legal and consideration, planning, approvals, and clos-
endeavors that associations can undertake, asso- ing the deal.
ciations with overlapping or complementary pur-
poses, memberships, activities, or long-range
Kohm, Amelia. “What Happens When Nonprof-
plans may be able to serve their constituen-
cies best by joining together to form one larger its Consolidate (Either Partially or All the Way)?
association. Nonprofit World, May/June 2002, Vol. 20, No. 3,
pp. 24-29 (Electronic copy).
Jacobs, an attorney, explains the differences
between three options: consolidations, mergers This article reports the results of a survey con-
and the less-common “dissolution and transfer of ducted by the Chapin Hall Center for Children, a
assets.” He stresses the importance of due dili- policy research center at the University of Chicago,
gence reviews to protect the liability of individual and Strategic Solutions, a California-based project
board members in mergers and consolidations. of La Piana Consulting, asking 192 U.S. nonprofits
These reviews affect full disclosure and objec- to share their strategic restructuring experiences.
tive evaluation of financial and legal risks of each Researchers divided partnerships into two cate-
combining association. The presence of adverse gories – Alliances (administrative consolidations,
findings in such reviews is not necessarily cause joint programs) and Integrations (mergers, joint
for a board to reject the planned combination; ventures, management service organizations).
however, it requires board members to create Among the findings:
strategies for dealing with these realities.
• Very young and very old organizations
were less likely to be involved in strategic
Jacobs, Jerald A. “Mergers: Easier (and Harder) restructuring
Than You Think.” Associations Now, July 2008.
• Integrations usually involved fewer organi-
www.asaecenter.org/PublicationsResources/ zations than alliances did
• d ANowDetail.cfm?ItemNumber=35070 • Competition is a key factor in the decision
to restructure
Jacobs notes that nonprofit mergers are actu-
ally more difficult than business mergers. When • Most respondents entered into restructur-
business leaders consider merging, they look at ing to improve the quality of what they do
revenue, profits, capitalization, cost cutting, and rather than because of threats of closure or
other economic factors. But nonprofit mergers, pressure from funders
contrary to popular belief, are rarely driven purely
by economic factors. They focus on the survival • The most common benefits of restruc-
of programs, identification of leadership, and the turing were increased services, increased
“cultures” of the groups. The benefits of nonprofit administrative capacity and quality, and
mergers are often difficult to quantify because increased market share
they may seem “personal” to those affiliated with
the organizations and services. Jacobs explains
• Most common problems were conflicting
the growing number of nonprofit mergers as a organizational cultures, adjustment of staff
result of an increase in leadership professionalism to new roles, difficulty in building trust

57
• Factors most strongly contributing to suc- opportunities presented by potential merger can
cess were a staff/board member who move those organizations away from acceptance
championed partnership, positive past expe- of the problems and toward actions to resolve
riences with partnering with others, board them. He urges leaders to consider the organiza-
encouragement, organizational orientation tion’s history of risk-taking and growth. Finally, he
toward risk-taking and growth advises anyone considering merger to look around
their own nonprofit community for examples of
Kohm goes on to relate two case studies, the first success and share them with others in your orga-
a consolidation between Stage One, a children’s nization. Pay attention to what the reactions to
theatre in Louisville, KY and the Kentucky Center those stories tell you.
for the Arts (KCA), a larger organization that could
provide Stage One with office space, maintenance Light, Paul C. “The Risk of Too Much Charity
and security, accounting and phone systems, and
Reform.” Brookings, April 20, 2000.
technical support. In return, KCA deepened its
mission of serving all Kentuckians because it now www.brookings.edu/opinions/
had a vehicle with which to reach children. A sec-
ond describes a union between Talbert House and
• d 2000/0420governance_light.aspx?p=1
Core Behavioral Health Centers of Cincinnati, OH.
Paul Light, Vice President and Director of
Both had similar missions (offering services in men-
Governmental Studies at the Brookings Institution,
tal health, community corrections, and substance
takes a wide angle look at the charities reform
abuse), but one (Talbert House) was much larger
movement in this short opinion piece. How chari-
than the other. After rejecting a full merger because
ties do their work is becoming almost as important
of the smaller organization’s concerns about losing
to grant makers and charity clients as the goods
its community orientation and relationships with
and services the charitable organizations deliver.
funders, the two groups settled on a parent-sub-
He argues that charities feel more pressure than
sidiary relationship that established Core as a mem-
ever before to improve their internal management,
bership organization with Talbert House as its only
and they generally follow one of four philoso-
member. The author concludes the article with a
phies: 1) Adopt a common set of best practices, 2)
reflection on how the language of courtship and
Measure results, 3) Merge, re-engineer and down-
marriage can be appropriate in the world of stra-
size, 4) Make more information available to the
tegic restructuring. “As the saying goes, ‘Marriage
public. Light feels there is no one way to improve
is when two people become as one; the trouble
performance, and that nonprofits can learn from
starts when they try to decide which one.’”
federal reform efforts, which have often “done
more harm than good.” In the case of alliances,
La Piana, David. “Nonprofit Mergers: Is Your nonprofits must think seriously about how much
Organization Ready for the Road?” The Grants- time and energy a successful alliance demands.
manship Center Magazine, Spring 2001.
MacDonald, Jeffrey. “Nonprofit Organizations
• d www.tgci.com/magazine/01spring/road1.asp
Seek Strength in Mergers.” Christian Science
Monitor, June 5, 2006
Nationally-known merger expert David La Piana
provides self-assessment questions for organiza-
tions wondering if merger is the right move for
them. He probes motivations and expectations for
• d www.csmonitor.com/2006/0605/
p13s01-wmgn.html
merging (Is it because of finance, skill set or mis-
This article quotes nonprofit merger expert Thomas
sion? Are there specific, measurable outcomes?).
McLaughlin extensively. Nonprofit mergers, once
He addresses the issue of unification—of missions,
thought of as the ‘m-word’ are shedding their
strategic purposes, and leadership. In the case of
stigma to the point of becoming alluring. After suc-
organizations with chronic problems, he notes that
cessful consolidations for such well-known groups

58
as the Girl Scouts of America and the American • The time between the deal’s announcement
Lung Association, nonprofits of all sizes are testing and its close, and
the waters. Funders play a key role in the “merger
mania.” Because federal dollars are shrinking • The first 100 days after the close
and competition for grants is becoming increas- The longer the soon-to-be-merged organizations
ingly intense, private and public benefactors are are in the period between the announcement and
encouraging efficiencies and economies of scale. the close, the more consuming and the more com-
Observers of the nonprofit sector expect mergers plicated the communication becomes. Speeding
to continue. things along, bringing closure with appropriate
involvement from all who must sign off or buy-in,
McCormick, Dan H. “Nonprofit Mergers: Laying and forging social connections are critical require-
the Groundwork with Volunteers and Staff.” The ments for the spokespeople. Several case studies of
Grantsmanship Center Magazine, Spring 2001. merging associations illustrate the authors’ points.

http://tgci.com/magazine/01spring/
• d ground1.asp
Prokuski, Bronislaw. “Anatomy of a Merger.”
Association Management, February 2002, Vol.
54, No. 2. (Electronic copy)
When a merger takes place, some staff and volun-
teers who are emotionally connected to the “old” A merger, says Prokuski, is like a marriage:
organization’s mission may have difficulty accept- “On the surface, it may make sense to a lot
ing the new one. This article by a national merger of people, but one needs to question whether
consultant addresses the topic of managing such the underlying conditions are right.” This arti-
discontent. Identifying new leadership early in the cle provides an excellent walk-through of the
merger process is critical, says McCormick. Getting merger process. While the author’s experience
“volunteer leaders” to positively influence other comes largely from the merger of associations, not
volunteers or board members is also a good strat- charities, the parallels are obvious. A merger offers
egy. Taking time, involving staff and middle man- the opportunity to think out of the box and has
agement in the merger process, and maintaining the greatest chance of success when both parties
clear communications are also necessary. The approach it from a mission and business opportu-
author points out that “While mergers may start nity point of view, rather than from crisis.
from the top and work down, they are only suc-
cessful from the ground up.” He concludes with He offers advice to test your organization’s com-
a reminder that mergers can be opportunities to patibility with a possible merger candidate and
effect sweeping organizational change, providing discusses challenges presented when the merging
fertile ground for initiatives such as zero-based organizations are not equals. Like other consultants
budgeting, decommissioning programs of ques- cited in this Literature Review, Prokuski advises
tionable value, opening/closing facilities, etc. with selecting a new leader very early on in the process.
the final goal of unification of people, programs Pay attention to staff morale, he says, and commu-
and priorities. nicate “up, down, and sideways.” There are prac-
tical suggestions such as developing a basic fact
sheet covering the reasons for merger, who made
Patrick, Georgia and Gary McCoy. “Mind Your
the decision, and expected benefits, and following
Merger.” Association Management, June 2003, this fact sheet with question-and-answer sessions
Vol. 55, No. 6. (Electronic copy) with staff. Mergers can take years to complete and
are rarely easy; merging associations (like merging
The emphasis of this article is the vital role that
charities) is often more difficult than merging for-
communication plays in the merger process. One
profit corporations.
of leadership’s most important roles is to champion
the communication process, moving people as
quickly as possible between two critical deadlines:

59
Singer, Mark I. and John A. Yankey. “Organi- Mergers are “a trend that is going to acceler-
zational Metamorphosis: A Study of Eighteen ate,” said Walt Shill of Accenture, which recently
Nonprofit Mergers, Acquisitions, and Consolida- took on its first nonprofit merger, helping to join
tions.” Nonprofit Leadership & Management, the Hands On Network and the Points of Light
Summer 1991, Vol. 1, No. 4, pp. 357-369. Foundation. “Donors are becoming more like
investors: they expect a greater return on their
This scholarly article stands out because it reflects nonprofit investments.” Another kind of merger
a time (1980s) when mergers were frequently is becoming more common: “partial mergers,”
“last resort efforts to survive in response to envi- whereby organizations might share fundraising
ronmental pressures rather than well-planned and activities, technology, accounting systems, mailing
well-executed growth strategies.” The authors lists, and other aspects of their businesses. The
identified four phases of the merger process: mak- Humane Society of the United States, the Doris
ing the decision, planning, implementing the plan, Day Animal League and the Fund for Animals are
and reviewing/evaluating. They used these phases partially merged. But mergers among nonprof-
as an organizing framework to conduct a review of its are not easy. Unlike corporate mergers, which
the literature on nonprofit mergers at the time and involve a few people working quietly until details
to study 18 nonprofit merger transactions. Using are determined, nonprofit mergers require any
information from the Council on Agency Executives and all stakeholders to be involved, which makes
and United Way Services of Greater Cleveland, them more likely to fall through. A merger of two
Singer and Yankey identified 39 agencies for inclu- California foundations, the Peninsula Community
sion in their study. They included family & children’s Foundation and Community Foundation Silicon
services, multipurpose social service centers, health Valley found itself on rocky ground; but Emmett
programs, vocational programs, substance abuse D. Carson, CEO of the merged organization,
programs, residential care institutions, and “oth- advised critics to give the merger time.
ers.” There were more mergers than other kinds
of consolidations among the study group. The
Twin Cities connections
authors interviewed agencies’ executive directors,
board members, or both.
“Authoring the Book on Mergers: How Two
Interviewees indicated that 94% of transactions St. Paul Agencies Successfully Joined Their His-
resulted from financial concerns. Lesser reasons for tories. Alliance for Children and Families Maga-
merger/acquisition/consolidation included compat- zine, Fall 2003. Vol. 3, No. 4.
ibility of missions (72%), benefit to the community
(39%), effect on employees (22%) and enhance- This article describes the 2003 merger process
ment of services (17%). Study conclusions: finan- between two St. Paul nonprofits, Family Service,
cial forces were the major driving force, honest Inc. and Children’s Home Society of Minnesota.
and clear communication was critical to a smooth The organizations had a combined history of over
transaction, and staff morale was affected. 200 years of child-and-family service. The merger
was successful because it was methodically car-
ried out; it focused on their newly-combined
Strom, Stephanie. “Charities Trying Mergers to mission; and it established a good working rela-
Improve the Bottom Line.” New York Times, tionship between management, staff and boards.
November 11, 2007. Open communication was key to the success as
well. The organizations also engaged consultants
www.nytimes.com/2007/11/11us/
• d
to “smooth the edges of the merger.” Because
11merge.html?_r=1&adxnnl=1 the services offered by the two organizations
&adxnnlx=1228766733- were complementary, the “fit” was excellent, and
9NH5CuoCByQPVMP2tsXsyg

60
trust was high. “When we got stuck,” said one of Lucas, Carol and Ron Reed. “Keys to a Successful
the organizations’ CEO, “we focused on where Nonprofit Merger.” Nonprofit World, May/June
we were going. In the depths of our hearts we 1992, Vol. 10, No. 3. (Electronic copy)
believed that we were both good and going to
get better.” This case study deals with the 1987- 89 merger
of Family Service of Greater Saint Paul and East
Communities Family Center. A successful merger
Kirkpatrick, Kevin T. “Go Ahead—Pop the Ques- is carefully planned, soberly decided, and requires
tion.” Stanford Social Innovation Review, Sum- close and continuous consultation with all who
mer 2007. (Electronic copy) harbor reservations toward the union, said Ron
Reed of Family Service of Greater Saint Paul. A
The marriage metaphor illustrates this author’s
well-executed merger of two nonprofit organiza-
belief that “marriages between nonprofits”
tions with complementary missions, values and
(i.e. mergers) would be good for the sector as
strengths can achieve economies, efficiencies
a whole. The unions would make the lives of
and synergies that few organizations can achieve
nonprofit organizations easier by reducing the
alone. There are six basic keys to strengthening
competition between them for financial sup-
the merger process:
port, legitimacy, and political power. Additionally,
they could help nonprofits build public will and 1. Focus on mission
motivate sustainable change in both policy and
behavior. According to Guidestar, the number of 2. Create a clear vision of the new
nonprofits focusing on children, youth and family organization
issues (the author’s area of work) grew more than
3. Involve people who will be affected in the
250% between 1999 and 2006. He says these
process
nonprofits live “the single life” in the nonprofit
world and consume vast resources operating 4. Strive for a win-win alliance
often small operations.
5. Deal with difficult issues early and directly
A number of cases illustrate Kirkpatrick’s points
in this article, including recent efforts by the 6. Take time to do it well
Minnesota Early Learning Design (MELD) to merge
This detailed article takes the reader through the
with complementary nonprofits. One of these,
merger process, looking at organizational back-
Parents as Teachers was an excellent fit. The arti-
grounds, compatibilities and differences. It fol-
cle discusses this merger in detail, noting which
lows merger planning and negotiations month
local funders helped underwrite its costs.
by month for approximately 15 months, from the
Are mergers right for every nonprofit? “Of course boards’ first conversations in November 1987 to
not,” says Kirkpatrick, but the proliferation of the official union of the agencies in January 1989.
nonprofits everywhere makes sustainability a
more pressing and widespread concern. He cau-
tions against merging just to survive, and adds
that mergers are not a “zero-sum” game of who
should close so that others can prosper. Rather
the focus should be on a more holistic approach
to pressing problems, requiring visionary leader-
ship that concentrates on creating positive, sus-
tainable change and leaves behind the parochial
interest of one organization or program model
over another. If that’s truly the goal of the merger,
then go ahead and say, “I do.”

61
Russell, Scott. “Putting Good Will to the Test: Minnesota Council on Foundations News
Nonprofits Find Mergers Can Be a Messy Busi- Archives. “Minneapolis and St. Paul United
ness at Times.” MinnPost.com, June 23, 2008. Ways to Merge.” February 27, 2001.

www.minnpost.com/stories/ www.mcf.org/mcf/whatsnew/archives/
• d 2008/06/23/2307/putting_good_will_to_ • d Feb2001/unitedway010227.htm
the_test_nonprofits_find_mergers_can_
be_a_messy_business_at_times) A volunteer task force comprised of representa-
tives from the St. Paul and Minneapolis United
This article about the 2006 merger of the Way boards of directors recommended the cre-
American Red Cross Twin Cities Chapter, as well ation of a single, regional United Way organiza-
as several other well-publicized local mergers, tion. The idea was to create a new organization
is offered as a “cautionary tale” with a moral: that will “provide a stronger voice and leadership
that mergers are harder and take longer than for regional solutions to issues that affect local
people think. Frank Forsberg, Greater Twin Cities communities.” The merged organization will have
United Way (GTCUW) Senior VP for Community greater ability to leverage resources and provide
Impact believes that mergers started increasing 10 innovative approaches to high-priority issues.
years ago and accelerated slightly following the Other benefits include more effective coordination
post-911 economic downturn. The GTCUW has of services in response to needs, a single set of
supported approximately two dozen nonprofit reporting requirements for jointly-funded agency
mergers since 2003 through planning and/or service providers, and a vehicle by which donors
implementation grants. can support services in communities where they
both live and work.
In the course of the American Red Cross merger,
merging administrative systems and organiza-
Weinmann, Karlee. “Guiding Nonprofits to Each
tional cultures (the St. Paul chapter was smaller
Other.” Minneapolis/St. Paul Business Journal,
and had a “family” feel, the Minneapolis chapter
was larger and operated out of a fairly new head- July 11, 2008. Vol. 26, No. 5.
quarters building) proved challenging. There were
• d
http://twincities.bizjournals.com/twincities/
job cuts and losses of volunteers…but important
lessons were learned. “Communication has to be stories/2008/07/14/story4.html
five times what you consider normal,” said Jan
McDaniel, CEO of the merged organization. MAP for Nonprofit’s innovative “Project Redesign”
is the focus of this one-page story in a Twin Cities
Other mergers discussed in this article are Family business publication. The project, which was
Service, Inc. and the Children’s Home Society, funded for three years, is headed by Ron Reed. It
Loring-Nicollet-Bethlehem Community Centers provides consulting assistance for local nonprofits
and Project for Pride in Living, and the merger of that wish to merge. The interest in mergers stems
five regional Girl Scout councils. from the visibility of other successful mergers, a
realization that mergers can be opportunities for
growth, and a reaction to a difficult economy.
Those working with Project Redesign pay a fee
of $2,500-10,000 (based on a number of fac-
tors), and the merger process generally takes 6-12
months. In its first year, the project exceeded its
goals and is expected to continue doing so.

62
Other Journal Articles and Case Studies A 2007 evaluation found the combined organiza-
tion both wealthier and wiser. One of the reasons
Blum, Debra E. “All in the Family.” Chronicle of for the success was the “buy-in” from funders
Philanthropy, October 13, 2005, Vol. 17, No. 1 who recognized the value of the merger and
(Electronic copy) committed themselves to maintaining their fund-
ing levels after the merger.
In 2003 La Piana Consulting was hired to guide
two California nonprofit domestic violence groups
through a merger. The Center for Domestic Burnett, Lee. “Doubling Up.” Chronicle of Phi-
Violence Prevention and Sor Juana Ines were lanthropy Special Report, September 18, 2008.
both located in the same county, both ran crisis Volume 20, Number 23.
hotlines, and both offered counseling to people in
http://philanthropy.com/free/articles/v20/
• d i23/23001401.html.
abusive relationships. And when the financial crisis
hit the Silicon Valley, both faced crushing revenue
declines. By coincidence, their executive direc-
tors resigned almost simultaneously. City officials This informative Chronicle of Philanthropy arti-
raised the question of merger, which had already cle tells the story of two social services charities
been on others’ minds. The groups merged to in the Portland, Maine area that merged. Youth
form Community Overcoming Relationship Abuse Alternative (a child welfare charity) and Ingraham
(CORA). But nothing was easy. The new organiza- (a crisis counseling and mental health therapeu-
tion’s executive director likened the situation to tic facility) were both $12 million agencies that
“a second marriage in which teenage kids from combined into YAI Youth Alternatives Ingraham,
previous marriages are thrown together in the a $23 million organization. The new entity runs
same household.” therapeutic boarding homes and offers tele-
phone services for people in need of help, as well
From the start, leaders at the smaller organization as offering child-rearing education, counseling
were worried that it would be swallowed up by and psychiatric services. It was able to complete
the larger one – that the partnership would be a the merger with only a slight reduction in staff
“takeover,” not a merger. In response, the larger and retention of all programs during a period of
organization committed itself to arranging the severe cuts in state financing. Since the merger,
merger as “a union of equals.” While the larger fundraising revenue has risen 1.5% despite a
organization brought some financial stability and smaller development staff.
a mature infrastructure to the table, the smaller
one brought expertise in dealing with the Latino
population in a county with a Hispanic population Cohen, Debra Nussbaum. Merger of Jewish
of 22%. The La Piana consultant who facilitated Groups Fails to Meet Expectations, Report Finds.
the merger admits that it was a difficult one. It Chronicle of Philanthropy, February 17, 2005,
involved two organizations dedicated to a cause Vol. 17, No, 9. (Electronic copy)
that involves urgency and trauma, and it faced a

• d Predictability to Chaos?: How Jewish


“cultural divide.” The absence of executive direc- The full report is a 165-pg. book titled
tors from both organizations at the start of the
merger process further added to the complexity. Leaders Reinvented Their National
In fact, the consultant had to take an unusually Communal System. It is available for
hands-on role of acting as interim director to both purchase from the Jerusalem Center.
organizations for a period of time. Contact via e-mail at jcpa@netvision.net.il.
It is also available from Amazon.com.

63
In 1999, three major and well-established Jewish Gargulinski, Ryn. “Foundation Throws Local
organizations, the Council of Jewish Federations, Charities a Financial Lifeline.” Tucson Citizen,
United Israel Appeal, and United Jewish Appeal December 11, 2008.
merged into a new organization, United Jewish
Communities, that became the 20 th century’s www.tucsoncitizen.com/ss/
largest nonprofit merger. A published report five • d fromtopemails/104834.php
years later reveals that the new organization has
failed to live up to the goals it was established to To help charities through these difficult economic
achieve. The report offers helpful guidance about times, the Community Foundation of Southern
what makes a merger successful and where the Arizona has created an Economic Relief and
potential pitfalls lie. Stability Fund, with a goal of strengthening non-
profits for long-term sustainability. It has seeded
Foremost among those goals was to streamline the fund with $300,000 and will match donations
fund raising and allow the 155 Jewish federations dollar for dollar, with a goal of $500,000 by the
in the network to exert more influence over dona- end of March 2009. The Foundation is encourag-
tions that they raise for Israeli causes. Monies ing nonprofits and their supporters to focus on
raised by the federations support a wide range charities’ assets, missions, client bases, and ser-
of social service programs in the US, Israel, and vices to identify areas of duplication. It is further
abroad. Another goal was to find new ways to urging partnerships and mergers among organi-
capitalize on the “desire for innovation” among zations. A problem with this approach, say some
many Jewish philanthropists. According to the charities, is that partnerships are great goals in
report this goal was not met because the sys- principle, but they are expensive. At present, it is
tem remained entrenched in “old ways” of doing not clear if some of the $300,000 in the relief
things. The end result, according to the report fund could be used to help fund partnerships.
was “a new organization that met few if anyone’s
expectations.”
Harrington, Robert. “Arts and Culture Mergers:
The report’s authors say that one reason the merger Trends, Challenges and Benefits.” CausePlanet,
failed is because United Jewish Communities, like November 13, 2006.
many nonprofit groups, quickly adopted a top-
down corporate model which permitted pro- http://causeplanet.org/articles/article.
fessional leadership to manage the agenda and • d php?id=34
removed opportunities for discourse and debate.
In addition, the outside consultants hired to facili- Mergers and other forms of nonprofit partner-
tate the merger did not adequately understand ships have been on the rise for the past decade,
the cultures of the organizations. “Organizational and particularly in the past five years, says
cultures and styles were never adequately dis- Harrington. Some nonprofit sub-sectors have seen
cussed,” the report continues. “The major lesson more mergers than others. Once largely confined
learned is not to apply business principles in their to health and human service agencies, mergers
totality to the not-for-profit world.” are now part of the art and culture sub-sector as
well. Factors underlying this trend include:

• Significant decline in government funding


for the arts

• Decline in corporate funding due to merg-


ers and acquisitions in the business sector

• Natural disasters (i.e. Hurricane Katrina)


that draw funds that might have gone to
the arts

64
• Economic challenges that cause some shift- organizations reasoned that they served similar
ing away from arts to basic needs age groups, so why compete for resources and
pay extra for overhead? The new, larger organiza-
• Increased pressure on schools to pass stan- tion shares payroll, bookkeeping, and databases
dardized tests, reducing schools’ focus on and is in a better position to market classes and
the arts other revenue-generating services to the largely
middle-class clientele for those classes. The two
• Aging of the population that forms
organizations are also glad that they are no lon-
the core audience for traditional arts
ger competing for donations. One of their funders
programming
agrees: “I think they may be on the leading edge
• Competition with other, often cheaper, of something that we will probably see more of
forms of entertainment in the next 18 to 24 months…Mergers make a lot
of sense.”
• Public has increasingly less leisure time, but
more ways to spend it
Wallace, Nicole. Joining Forces to Fight Poverty.
The author outlines the challenges for arts orga- Chronicle of Philanthropy, January 25, 2007, Vol.
nizations that consider merging, and he recounts 19, No. 7. (Electronic copy)
an example of a well-publicized nonprofit arts
merger that was not a success: the merger of the Mercy Corps, an international aid and devel-
Jewish Museum San Francisco and the Magnus opment organization in Portland, Oregon, has
Museum. Among the most successful arts merg- merged several times in its 28-year history. It
ers are those between advocacy organizations, recently merged again, this time with NetAid, a
which exist to raise visibility of the arts and New York charity that engages young people as
to help the arts have a deeper impact on soci- activists to raise awareness about global poverty
ety (example cited: the merger of the Michigan and health concerns. This merger arose out of
Association of Community Arts Agencies and joint needs by both organizations: Mercy Corps
ArtServe Michigan). Other successes include arts realized that it needed to focus more on educat-
organizations that have similar missions and serve ing young people about the realities of life in the
similar stakeholders, but operate in different geo- developing world. At the same time, NetAid was
graphic areas, such as the 2004 merger of Young seeking a way to broaden its reach and began
Audiences of San Jose & Silicon Valley with Young looking for organizations that would be able to
Audiences of the Bay Area to become Young help the group reach more young people without
Audiences of Northern California. building a whole new network itself. The chari-
ties decided their goals were compatible, and the
merger process began. NetAid’s president led the
Tagami, Ty. “Two Nonprofits Team Up.” Atlanta merger process and saw it through to completion,
Journal-Constitution, November 27, 2008. then stepped down from her position to pursue
consulting work.

• d edition/2008/11/27/evnonprofit.html.
www.ajc.com/services/content/print
The consultant who helped facilitate that partner-
ship noted that more nonprofit organizations are
This short article describes the merger between showing an interest in mergers. Many, however,
Senior Connections and Life Enrichment Services, are doing it too late, when they are at a point of
two complementary Atlanta-area organiza- desperation, and the challenges are greater under
tions that serve seniors. The former organiza- those circumstances. By contrast, the merger
tion is absorbing the latter. This merger is largely noted above is an example of how merger can
a result of the challenging economic times. The be a tool to help organizations expand their reach
and impact.

65
Web Surfing In 2008, The Lodestar Foundation announced
that it would offer a $250,000 Collaboration Prize
MAP for Nonprofits for the most effective nonprofit collaboration. In
www.mapfornonprofits.org March, 2008, the Foundation announced that the
award would be presented to two groups. The
MAP has worked with client organizations, the Museum of Nature and Science (Dallas, TX) and
corporate community, foundations and nonprofit the YMCA and JCC of Greater Toledo (Toledo,
associations to build a strong Minnesota non- OH) each received checks for $125,000.
profit community. MAP for Nonprofits provides
high-value management consulting and services,
Mission + Strategy = Social Value
as well as board recruitment and  training, to
large, medium and small nonprofit organizations www.missionplusstrategy.com
in the Twin Cities and beyond, helping nonprofit
This website is the blog for Jean Butzen, a former
clients to achieve their missions more effectively.
nonprofit CEO who, after 25 years of leadership,
The website outlines the organization’s manage-
now offers consulting services on values-driven
ment consulting and services, classes and work-
mergers, partnerships, and management for non-
shops, volunteer and board service opportunities,
profits. Her blogs provide lively, experienced com-
and more.
mentary and advice on the merger process.

La Piana Consulting
Forbes Funds & Tropman Reports
www.lapiana.org
www.forbesfunds.org
La Piana Consulting is a nationally-known man-
Under this website, one can find reports and
agement consulting firm that helps nonprofits and
essays that are the results of Forbes-supported
foundations effectively address the strategic issues
studies by the Tropman Fund for Nonprofit
they face, and ultimately helps them become
Research for the years 2002-2007. These are
stronger and more effective. Their founder, David
downloadable free of charge, and cover topics
La Piana, is a leading expert on nonprofit manage-
such as “Nonprofit Mergers: As Assessment of
ment and governance and the author of mono-
Nonprofits’ Experiences with the Merger Process”
graphs, reports, article, and two “workbooks”
(2007 Report #2) and “A Generous Gift: The Value
that assist nonprofits with the merger process.
of Nonprofit Organizations to Our Community”
The firm’s research reports may be downloaded
(2005 Special Essay)
free of charge from the website.

Mandel Center for Nonprofit Organizations at


The Lodestar Foundation
Case Western University
www.lodestarfoundation.org
www.case.edu/mandelcenter
This innovative foundation’s mission includes
The Mandel Center at Case Western offers one
“encourag[ing] and support[ing] collaborations,
of the nation’s most fully-developed programs in
consolidations, mergers and other long-term
nonprofit management. It also publishes the jour-
cooperative activities among nonprofits work-
nal Nonprofit Management & Leadership. One
ing in the same area, and [encouraging] other
can search back issues of the journal and read
business practices, in order to increase efficiency
abstracts of selected articles. Case studies are also
and eliminate duplication of efforts.” There are
downloadable free of charge.
numerous opportunities for in-depth reading
throughout the website. One example: the web-
site’s “Merger” link takes the reader to summa-
ries of Representative Collaboration Grants and
links for more detailed information on each.

66
Appendix 3 Full Bibliography

Books, Monographs, and Longer Documents

Angelica, Emil and Linda Hoskins. Fieldstone Kohm, Amelia and David La Piana. Strategic
Alliance Nonprofit Guide to Forming Alli- Restructuring for Nonprofit Organizations:
ances: Working Together to Achieve Mutual Mergers, Integrations, and Alliances. Praeger
Goals. St. Paul, MN: Fieldstone Alliance, 2005, Press, 2003, 153 pp.
112 pp.
Kretzmann, John P. and John L. McKnight. Build-
Arsenault, Jane. Forging Nonprofit Alliances. ing Communities from the Inside Out: A Path
San Francisco, CA: Jossey-Bass, 1998, 198 pp. Toward Finding and Mobilizing a Commu-
nity’s Assets. Evanston, IL: Center for Urban
Bailey, Darlyne and Kelly McNally Koney. Stra- Affairs and Policy Research, Neighborhood
tegic Alliances Among Health and Human Innovations Network, Northwestern Univer-
Services Organizations: From Affiliations to sity, 1993.
Consolidations. Sage, Inc., 2000, 216 pp.
La Piana, David. Beyond Collaboration: Strate-
Davis, John Emmeus. Bridging the Organiza- gic Restructuring of Nonprofit Organizations.
tional Divide: The Making of a Nonprofit San Francisco, CA: The James Irvine Founda-
Merger. Burlington, VT: Burlington Associ- tion, 1997, 22 pp.
ates in Community Development, LLP, 2002,
39 pp. La Piana, David. Nonprofit Mergers: The Board’s
Responsibility to Consider the Unthinkable.
Dickmeyer, Louise C. No Risk—No Reward: Washington, D.C.: National Center for Non-
Mergers of Membership Associations and profit Boards, 1994.
Nonprofits (A Handbook to Help You Prepare
for the Complexity of the Process and Avoid La Piana, David. The Nonprofit Mergers Work-
the Inherent Pitfalls). Andover, MN: Expert book Part I: The Leader’s Guide to Consid-
Publishing, Inc., 2009. ering, Negotiating, and Executing a Merger
(Updated Edition). St. Paul: Fieldstone Alli-
Emenhiser, Walgren King, Joffe, Penkert. Net- ance, 2000, 240 pp.
works, Mergers, & Partnerships in a Managed
Care Environment. Child Welfare League of La Piana Associates. The Nonprofit Mergers
America, 1998, 128 pp. Workbook Part II: Unifying the Organization
After a Merger. St. Paul: Fieldstone Alliance,
Haidet, Mark E., Thomas J. Kelley, and Paul D. 2004, 230 pp. plus CD-ROM.
Nelson. A Legacy of Leadership and Service:
A History of Family Service, Inc. (Rev. ed.), McCormick, Dan H. Nonprofit Mergers: The
St. Paul,: MN, Ramsey County Historical Soci- Power of Successful Partnerships. Gaithers-
ety, 2004, 213 pp. burg, MD: Aspen Publishers, 2001, 170 pp.

McLaughlin, Thomas A. Nonprofit Mergers and


Alliances: A Strategic Planning Guide. New
York, NY: John Wiley & Sons, 1998, 256 pp.

67
McLaughlin, Thomas A. Seven Steps to a Suc- Journal Articles and Case Studies
cessful Nonprofit Merger. Washington, DC:
National Center for Nonprofit Boards, 1996, Association for Enterprise Opportunity.
28 pp. “Microenterprise Mergers: Industry Trends
Towards Scale” (3-part series). Association for
Mattessich, Paul W. and Barbara Monsey. Col- Enterprise Opportunity (AEO), AEO Exchange,
laboration: What Makes It Work: A Review Part 1: Issue 5, Jan-Mar 2002; Part 2: Issue 6,
of Research Literature on Factors Influencing Apr-Jun 2002; Part 3: Issue 7, Jul-Sep 2002.
Successful Collaboration. St. Paul, MN: Field-
stone Alliance, 1992. “Authoring the Book on Mergers: How Two
St.  Paul Agencies Successfully Joined Their
Mattessich, Paul W. Marta Murray-Close and Bar- Histories.” Alliance for Children and Families
bara Monsey. Collaboration: What Makes It Magazine, Fall 2003. Vol. 3, No. 4.
Work, 2nd Edition. St. Paul, MN: Fieldstone Alli-
ance,2001, 104 pp. Blum, Debra E. “All in the Family.” Chronicle of
Philanthropy, October 13, 2005, Vol. 17, No. 1.
Wenger, Hilda Shirk. Motives for Mergers
Among Family and Child-Serving Agencies. Bradley, Bill, Paul Jansen, and Les Silverman. “The
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