UNIVERSITY OF MUMBAI

PROJECT REPORT ON

MC DONALDS

IN PARTIAL FULLFILMENT FOR BACHELORS OF

MANAGEMENT STUDIES

2010-11

PROJECT GUIDE

PROF._________

SUBMITTED BY:

RAJAN SHARMA

Roll No: 3496

SPECIALISATION IN

OTHERS

MAHATAMA EDUCATION SOCIETY’S

PILLAI’S COLLEGE OF ARTS, COMMERCE & SCIENCE
NEW PANVEL
 DECLARATION

I, RAJAN SHARMA student of TYBMS, MAHATAMA EDUCATION

SOCIETY’S PILLAI’S COLLEGE OF ARTS, COMMERCE & SCIENCE,
hereby declare that I have completed the project report on Mc Donald’s in the
academic year 2010-2011. The information submitted by me is true & original to
the best of my knowledge.

_______________
Signature
 CERTIFICATE

To whomsoever it may concern

This is to certify that the work entered in this journal is the work of RAJAN
SHARMA T.Y.BMS Roll No.3496 have successfully completed a project report
on the Mc Donalds

topic terms of the year 2010-2011 in the college as laid down by the college
authority

_____________ ______________
Professor/Guide BMS Co-ordinator
( ) ( )

_______________
Date: __________ External Examiner
 INDEX

SERIAL CONTENTS PAGE

NO. NO.
Executive Summary
List of Tables
List of Graphs
1 Introduction 1
2 Conceptual Framework:
2.1) CHARACTERISTICS OF MCDONALD’S CULTURE 5

2.4) ANALIYSIS ON MCDONALDS ON PRODUTIVITY 12

& QUALITY.

2.5) ANALIYSIS ON MCDONALDS ADVERTISEMENT 22

AND PUBILE RELATIONS

2.6) ANALIYSIS ON VALUATION OF TAX OF 27

MCDONALDS CORPORATION

3 Company’s profile 34
4 Collection and Analysis Of Data 45
5 Interpretation of Data 46
6 Conclusion 62
Appendices
 LIST OF TABLES
SERIAL CONTENTS PAGE
NO. NO.
1 1.1 BALANCE SHEET OF MCDONALDS 2007-08 41

LIST OF GRAPH

SERIAL CONTENTS PAGE

NO. NO.
1 Analysis of questionnaire and data interpretation: 45

2 Data interpretation for questionnaire 46

3 Motivation 47
4 Satisfaction based on salaries 48

5 Working with another company 49

6 Incentives 50
7 Type of incentives 51
8 Working Environment 52

9 Relationship with manager 53

10 Relationship with peer groups 54

11 Comfortable with the dress code 55
12 Leave 56

13 Working hours 57

14 More staff 58
15 Offer 59
16 Getting job somewhere else 60

17 Switch over the company 61

 AKNOWLEDGEMENT

I HAVE GREAT PLEASURE IN PRESENTING MY PROJECT ENTITLED MC

DONALD I TAKE THIS AN OPPORTUNITY TO EXPRESS MY DEEPEST GRATITUDE &
INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR VALUABLE
TIME & ASSISTED ME IN MY PROJECT.

I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY

MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE &
SUPPORT IN COMPLETING MY PROJECT OF MC DONALD.

LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE

THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT.

EXECUTIVE SUMMARY
McDonalds India is a locally owned company managed by Indians. McDonalds is a leader in
convenient foods and beverages, with revenues of about $23 billion and over 1.6 million
employees serving the customer’s worldwide. The company consists of the snack business of
Beverages and Foods. These brands are available in nearly 115 countries having more than
24,500 restaurants in the world providing 24 hour service. Having about 1 billon customers to be
served all over the world.

McDonalds’s success is the result of superior products, high standards of performance,

distinctive competitive strategies and the high integrity of our people. McDonalds is continuing
to expand and introduce new alternative beverages in the market. Approximately 85% of
McDonald’s restaurant businesses worldwide are owned and operated by franchisees. All
franchisees are independent, full-time operators. McDonald’s was named Entrepreneur’s
Number-one franchise for 1997

Its mission is to be the world's premier consumer Products Company focused on

convenient foods and beverages. It seek to produce healthy financial rewards to investors as it
provide opportunities for growth and enrichment to its employees, it’s business partners and the
communities in which it operate. And in everything it do, it strive for honesty, fairness and
integrity you could now join it’s team. Greater variety and quality choices surprise and delight
customers with the food and beverage they desire.

McDonald’s corp. is currently one of the most successful consumer products company in
the world with annual revenues exceeding $23 million and has more than 1.6 million employees.
McDonald’s products are recognized and are most respected all around the globe. Currently, its
divisions operate in all over the world in beverages, snack foods, and restaurants. The
corporations increasing success has been based on high standards of performance, marketing
strategies, competitiveness, determination, commitment, and the personal and professional
integrity of their people, products and business practices. McDonald’s believes their success
depends upon the quality and value of their products by providing a safe, whole some,
economically efficient and a healthy environment for their customers; and by providing a fair
return to their investors while maintaining the highest standards of integrity.

McDonald’s India
A locally Owned Company

McDonald’s has 132 restaurants in India of which 79 are in North & East India and 53 in
West & South India.McDonalds India is a locally owned company managed by Indians. In Delhi,
McDonald’s restaurants are owned and managed by Vikram Bakshis Connaught Plaza
restaurants Pvt. Ltd. This company is responsible for the running of McDonalds India.

Local Sourcing is Key for Truly Indian Products around the world; McDonald’s traditionally
operates with local partners or local management. In India too, McDonald’s purchases from
local suppliers. McDonald’s constructs its restaurants using local architects, contractors, labour
and - where possible - local materials. McDonald’s hires local personnel for all positions within
the restaurants and contributes a portion of its success to communities in the form of municipal
taxes and reinvestment. Its 98% of the inputs are obtained domestically.

For three years before the opening of the first McDonald’s restaurant in India, McDonald’s and
its international supplier partners worked together with local Indian companies to develop
products that meet McDonald’s vigorous quality standards. These standards also strictly adhere
to Indian Government regulation on food, health and hygiene. Part of this development involves
the transfer of state-of-the-art food processing technology which has enabled Indian business to
grow by improving their ability to compete in today’s respect to the local culture. McDonald’s
has developed a menu specially for India with vegetarian selections to suit Indian tastes and
culture. Keeping in line with this McDonald’s does not offer any beef or pork items in India.
McDonald’s has also re-engineered its operations to address the special requirements of a
vegetarian menu. Vegetable products are prepared separately, using dedicated equipment and
utensils. This separation of vegetarian and non-vegetarian food products is maintained
throughout the various stages of procurement, cooking and serving.
McDonald’s India is an employer of opportunity, providing quality employment and long-term
careers to the Indian people. the average McDonald’s restaurant employs more than 100 people
in 25 different positions - from cashier to restaurant manager. McDonald’s world-class training
inputs to its employee could be seen in the present close to 1000 employees currently in Mumbai
and Delhi.

McDonald’s believes in giving back to the communities it serves. Wherever McDonald’s goes it
becomes a part of the community it operates in and contributes towards the development of the
locality. For example, McDonald’s has introduced the concept of ‘Litter Patrol’ - McDondld’s
employees go around the immediate vicinity of the restaurant every day, packing up garbage left
behind not only by customers from McDonald’s restaurants but also by other visitors to the area.
The result is a cleaner neighborhood.