BYJUS

(Parent company: Think & Learn Private Ltd)

Argument

As per 2018 Legatum Prosperity Index India stands at the 104th spot in education.

internet democratisation finally trickling down to the education sector, a new wave of 'Edtech startups' is rising—
hoping to drive India’s $91.7 billion academic market and establish a new segment in that archaic routine

the edtech sector raised $742 million last year, a year-on-year surge of an impressive 733 percent The government
is hopping on board as well. At the announcement of the Union Budget 2018-19, Finance Minister Arun Jaitley
assured, "The government is set to increase digital intensity in education. Technology will be the biggest driver in
improving quality of education."

E-learning in India is becoming a huge trend, however, parental mindsets are yet to evolve with regards to digital
transformation. There is a need to shift from the traditional ways of learning and allow students to learn at their
own pace

Google and KPMG estimates online education in India, the fastest growing internet market, to mushroom by 8x
into a $1.96 billion industry from its current $247 million valuation

Company Formed

Founded in 2008 by Divya Gokulnath and former teacher Byju Raveendran, BYJU’S offers a learning app, was
launched in 2015

Drivers of Growth

Deeper penetration across India and significant growth in the number of paid subscribers have been the primary
drivers of growth

60 percent of our students based outside the metros

Launching Byju's Online Tutoring which will further accelerate growth and profitability in the coming year

The KPMG study mentioned earlier attributed “convenience and flexibility” as two of the key driving factors

1700+ cities and towns in India, we have managed to impact just close to 2 percent of the school-going
population

With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities

Investment Raised:

BYJU’S has raised a total of $1.2B in funding over 13 rounds. Their latest funding was raised on Jan 9, 2020 from
a Private Equity round.

Byju's raises $200 MN from Tiger Global Management; ed-tech major plans to launch programmes in vernacular
languages

Think & Learn Private Ltd recently raised $150 MN led by Qatar Investment Authority, a sov¬e¬reign wealth fund
in Qatar.

Owl Ventures, a Silicon Valley-based venture capital fund. Owl invests in education technology companies globally.
Tencent, Verlinvest, Chan-Zuckerberg Initiative, Sequoia Capital, Lightspeed Venture Partners, Aarin Capital

Number of Registered Users

Over 42 MN registered users and 3 MN paid subscribers in India

Revenue

Rs 520 crore to Rs 1,480 crore in 2018-19 and turned profitable on a full-year basis (2019) target 3000 Crore

Latest Acquistions

OSMO (Augmented Reality base app for kids learning)

Vidhyaratha, Tutorvista Math adventure

Product Features

It offers learning programmes for class 6-12 and test preparation for competitive exams JEE, AIPMT, CAT, IAS,
GRE & GMAT. It has learning programmes for students in classes IV-XII

Available courses also span across a wide range of demographics including K-12 classes, professionals who are
looking to upskill their abilities, entrance exams preparation, colleges, vocational training and just about
everything else.

“The content is tagged at the sub-micron concept level and this helps the algorithms create a smooth learning
curve for the student so that they feel challenged yet motivated. Whenever they make a mistake, we identify
the right remedial method to strengthen the student’s learning experience.”

Challenges of Traditional Education system

First is the one-size-fits-all mindset doesn’t work. Schools or colleges have fairly little incentive to pay attention
to each and every pupil.

Second is the skewed pupil-to-teacher ratio

Since students have the option to study from the online services whenever and however they want, they won’t
feel left out. The KPMG study mentioned earlier attributed “convenience and flexibility” as two of the key
driving factors

The third deficiency is the lack of variety in courses

Another vital concern is the fast-paced industries which necessitate you to constantly evolve in order to stay
relevant. This has resulted in tens of services which are designed to assist professionals through upskilling and
re-skilling programs

Competetitors

Vedantu, Toppr, Meritnation, Simplilearn, Khan Academy,