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2 June 2014
To,
Dear Sir/Madam,
Subject: International Journal of Education for Human Services
Respected Sir/Madam,
Please find enclosed herewith Vol.4, No.2, June, 2014 of our bi-annual peer reviewed
international Journal ‘INTERNATIONAL JOURNAL OF EDUCATION FOR HUMAN SERVICES’
(ISSN-0976-1128)(Indexded in Ulrich’s). Kindly acknowledges the receipt.
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Mob. +91-9376145600
Email : journalhumans@yahoo.in
III
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
Editorial .......
The International Journal of Education for Human Services is an international medium for
publication of referred articles to researchers in Education & Behavioral Science and we pray to God
for rapidly become a major focal point for the publication of Educational research from throughout the
world. The journal is interdisciplinary in approach International Journal of Education for Human Services
aims to promote interest in Education Research & behavioral science Research and to disseminate
findings and discussion of Educational Research. It is our proud privilege to present this issue of The
International Journal of Education for Human Services on the occasion of Academic New Year 2014....
We feel extremely happy in sharing our ideas with you for the Educational world. The International
Journal of Education for Human Services is an international medium for publication of referred articles to
researchers in Education & Behavioral Science and we pray to God for rapidly become a major focal point for
the publication of Educational research from throughout the world. The journal is interdisciplinary in approach
International Journal of Education for Human Services aims to promote interest in Education Research &
behavioral science Research and to disseminate findings and discussion of Educational Research.
I express my gratitude to the member of Advisory and Editorial board for helping with the
creation of The International Journal of Education for Human Services in various capacities. Your valuable
suggestions and comments will certainly motive us to maintain the quality of International Journal of
Education for Human Services. The International Journal of Education for Human Services international
medium for publication for Global Education for interdisciplinary and multidisciplinary areas of research.
So we need suggestions for maintaining a high standards and quality for research. As a concept of
Globalization we request and wish to all of you for joining for this Journal and give us your eminent
suggestions continuously for Quality in research.
IV
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 1
E-WASTEAWARENESS, GENERATION, STRATEGIES &PROGRAMMES:
AREVIEW
Dr. Manoj K Saxena *
Ravi Raj **
Dr. Shiva Raj Kumar ***
ABSTRACT
Waste is never merely a waste; it’s a matter of use. E-waste had recently created a buzz in field
of waste management especially when it came under hazardous waste. The development in the fields of
education and technology needs to be at a balancing point in digital era.Undue usage of product, misuse
and unawareness leads to generation of waste .similar is the situation with the electronic equipments.
The generation has mounted to such an extent that we now have to plan out various e-waste awareness,
reduction strategies and programmes.The present paper is a review, focuses on the previous researches
on the awareness, generation and strategies and programmes for e-waste reduction.
INTRODUCTION :
“E-Waste is electronic waste. It includes a broad and growing range of electronic devices from
large household appliances such as refrigerators, air conditioners, hand-held cellular phones, personal stereos,
consumer electronics and computers”Gaulonet al., (2005).
Gupta (2011) defines - “e-Waste” is a popular, informal name for electronic products nearing the
end of their “useful life”.e-Waste includes waste cathode ray tube (CRT) televisions, desktops, laptops,
CRT monitors, liquid crystal display (LCD) monitors, cell phones, keyboards, computer mice, printers, and
copier.
Since there is no definition of the Waste Electronic and Electric Equipments in the environmental
regulations in India, it is simply called ‘e-Waste’ (Jain, 2008)
Wastes are substances or objects, which are intended to be disposed of, or are required to be
disposed of, by the provisions of national laws (Basel Convention, 2002).Solid wastes are categorized as a)
Domestic wastes b) Biomedical wastes c)Industrial wastes and d) e-Wastes. The electrical as well as
electronic equipment which is of no longer use comes in the category of e-Wastes.e-Waste refers to discarded
electrical and electronic equipment (Guptha&Sekhar, 2009).In the world of digitalization, widespread use of
technological products, in wave of urbanization leads to insidious appetite for electronics such as personal
computers, cell phones and home electronics which increasesconsumption of electronic equipment and
production ofe-Waste(Gupta, 2009).Present digital world and blessed technology along with lack of its
knowledge, awareness and management strategies dichotomizes the path of developing countries in facing
problem of e-Waste(Agnihotri, 2011).The modern technologicalgadgets comprise of more than thousand
different components whichare toxic and cause environmental pollution and human health problems (Chan
et al., 2010).
These were eventually placed under Hazardous Waste Management Act (1989) and were further
documented separately in 2005 and 2011.The biological effects of e-Waste are highly complex as toxicity
contaminates natural resources and bio accumulates through the food chain (Nguyenet al., 2009).Lack of
awareness, understanding and hazards ofe-Waste poses man to health problems (Liuet al., 2009;Nguyen et
al., 2009;Chan et al., 2010).Environmental curriculum seeks its necessity for awareness development (The
Tbilisi Declaration, 1977;Bartosh, 2003;Hargroveset al.,2007).Educational institutions are the perfect placeto
chart out the awareness about various environmental threats that the society isexposed to, at the movement.
e-Waste is assuming serious proportions in India and urgent steps needs to be taken to mitigate this problem
(Rani et al., 2012).
The environmental dimension of the digital economy deserves great attention more than other
dimensions, because it is one of the important aspects of sustainable development.Awareness and education
90%
80%
70%
60%
Percentage
50%
40%
30%
20%
10%
0%
1 2 7 11 12 16 20 14 17 18 10 15 19 8 9 13 3 4 5 6
Questions
According to table: 2 t calculated value 3.29 is higher than t table value.H02 is rejected at 0.01
levels. There is seen significant difference between HIV/AIDS awareness scores of standard 11 rural and
urban area students of Anand district. Mean score of urban students is higher than rural students. Urban
students of standard 11 of Anand district is more aware about HIV/AIDS than rural area students.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 33
Hypotheses: 3 There will be no significant difference between HIV/AIDS awareness mean scores
of rural area boys and girls of Anand district.
Table:3
Significant difference between HIV/AIDS awareness mean scores of rural
area boys and girls of Anand district
HIV /AIDS NUMBERS MEAN Standard t value t table SIGNIFICANCE
Deviation
Boys 80 30.33 6.11 1.96(0.05) SIGNIFICANT
2.78 2.58(0.01) AT 0.05
Girls 80 33.22 7.01
TOTAL 160
SED 1.040
M1-M2 2.89 Ho3 is rejected at o.o5 level
t value 2.78
According to table: 3 t calculated value 2.78 is higher than t table value at 0.05 level.H03 is rejected
at 0.05 levels. There is seen significant difference between HIV/AIDS awareness scores of standard 11
rural area boys and girls of Anand district. Mean score of rural girls is higher than rural boys. Rural area girls
of standard 11 of Anand district are more aware about HIV/AIDS than rural area boys.
Hypotheses: 4 There will be no significant difference between HIV/AIDS awareness mean scores
of urban area boys and girls of Anand district.
Table :4
Significant difference between HIV/AIDS awareness mean scores of urban area boys and girls
of Anand district
HIV /AIDS NUMBERS MEAN Standard t value t table SIGNIFICANCE
Deviation
Boys 80 32.22 7.25 1.96(0.05) SIGNIFICANT
2.42 2.58(0.01) AT 0.05
Girls 80 35.12 7.88
TOTAL 160
SED 1.197
M1-M2 2.9
t value 2.42
According to table: 4 t calculated value 2.42 is higher than t table value at 0.05 level.H04 is rejected
at 0.05 levels. There is seen significant difference between HIV/AIDS awareness scores of standard 11
urban area boys and girls of Anand district. Mean score of urban girls is higher than rural boys. Urbanl area
girls of standard 11 of Anand district are more aware about HIV/AIDS than urban area boys.
Hypotheses : 5 There will be no significant difference between HIV/AIDS awareness mean scores
of rural area boys and urban boys of Anand district.
Table:5
Significant difference between HIV/AIDS awareness mean scores of rural area boys and urban
area boys of Anand district
HIV /AIDS NUMBERS MEAN Standard t value t table SIGNIFICANCE
Deviation
Rural Boys 80 30.33 6.11 1.78 1.96(0.05) NOT SIGNIFICANT
Urban Boys 80 32.22 7.25 2.58(0.01)
TOTAL 160
SED 1.060
M1-M2 1.89 Ho5 is accepted
t value 1.78
34 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
According to table: 5 t calculated value 1.78 which is not higher than t table value at 0.05 level.H05
is accepted. There is no any significant difference between HIV/AIDS awareness scores of standard 11
rural area boys and urban area boys of Anand district. Mean score of rural boys is nearer to rural boys.
Hypotheses: 6 There will be no significant difference between HIV/AIDS awareness mean scores
of rural area girls and urban girls of Anand district.
Table : 6
Significant difference between HIV/AIDS awareness mean scores of rural area girls and urban
area girls of Anand district
HIV /AIDS NUMBERS MEAN Standard t value t table SIGNIFICANCE
Deviation
Rural Girls 80 33.22 7.01 1.61 1.96(0.05) NOT SIGNIFICANT
2.58(0.01)
Urban Girls 80 35.12 7.88
TOTAL 160
SED 1.179
M1-M2 1.9 Ho6 is accepted
t value 1.61
According to table: 6 t calculated value 1.61 which is not higher than t table value at 0.05 level.H06
is accepted. There is no any significant difference between HIV/AIDS awareness scores of standard 11
rural area girls and urban area girls of Anand district. Mean score of rural boys is nearer to rural boys.
¾ HIV/AIDS education at Schools
Schools play a key role in delivering HIV/ AIDS education
Schools play a pivotal role in providing AIDS education for students. Not only do schools have the capacity
to reach a large number of young people, but school students are particularly receptive to learning new
information. Therefore schools are a well-established point of contact through which students can receive
AIDS education.
¾ HIV/AIDS education outside of school
· Although offering HIV/AIDS education at school is a principal method of reaching large numbers
of students, there are 75 million children around the world who are either unable to go to school or
choose not to. In order to ensure that all students are reached with basic AIDS education, programmes
that target young people outside of school are essential. Young people who are in school also benefit
from receiving further information about HIV and AIDS from other sources, adding to and reinforcing
what they learn in school.
· Families, friends, the wider community, mass media and popular culture all influence young people,
and it is important that they convey accurate educational information about HIV and AIDS.
· Peer education is the process by which a group is given information by someone who is a member
of the same group or community, and who has already been trained in the subject. Peer education
programmes are important for HIV prevention, as they are a cost-effective means of influencing
the knowledge and attitudes of young people. Peer education harnesses this method of sharing
knowledge to convey accurate information about HIV and AIDS to young people.
· Peer education is a particularly effective way of targeting difficult to reach groups, such as young
people who do not attend school, with vital AIDS education. Young people, that is not in school.
¾ Making HIV/AIDS education effective:
There is no set age at which HIV/AIDS education should start, and different countries have different
regulations and recommendations. Often young people are denied life-saving AIDS education because adults
consider the information to be too ‘adult’ for young people. These attitudes hinder HIV prevention, as it is
crucial that young people know about HIV and how it is transmitted before they are exposed to situations
that carry a risk of HIV infection.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 35
¾ Conclusion:
- Study was conducted to know awareness of standard 11 students of Anand district.
- Findings are clear that there is significant difference between HIV/AIDS awareness score of boys
and girls, rural and urban area students, rural boys and girls and urban area boys and girls, Here it is very
clear that the HIV/AIDS awareness scores is very poor of all groups. Students of Anand district of standard
11 is very much poor in awareness of HIV/AIDS. There is prompt need to educate standard 11 students of
Anand district rural and urban area about HIV/AIDS for their better future.
HIV and AIDS education should begin as early as possible. Information can be adapted so that
awareness of AIDS can begin from an early age whilst still ensuring that topics are age-appropriate. This
information provides the foundation on which children can build AIDS specific knowledge and skills as they
develop.
Simply providing young people with information about HIV and AIDS is not enough to ensure that
they will absorb and retain that information. Effective AIDS education encourages young people to participate
and engage with the information that is being presented to them by offering them the opportunity to apply it.
Effective AIDS education encompasses both scientific and social aspects of HIV and AIDS.
Knowledge of the basic science of HIV and AIDS is important for understanding how the virus is passed on
and how it affects the body, for example. But AIDS education that deals only with medical and biological
facts, and not with the real-life situations that young people find themselves in, does not provide young
people with adequate AIDS awareness.
References:
1. Best & Khan, (1995): “Research in Education”, Mc Graw Hill Publication, New Delhi.
2. Garrett Henry E (1971): “Statistics in Psychology and Education”, Vakils Lifer and Simons (p)
Ltd. Mumbai
3. HODGKINSON N.( 1996): AIDS: “The Failure of Contemporary Science.” How A Virus that
Never Was Deceived the World. London: Fourth Estate,
4. HOLUB B & HOLUB C. (1999) :”AIDS: Myths, Truths, Solutions.” Melville, NY.
5. ROGERS, B. (2002):”Classroom Behaviour”, Paul Chapman, London. (Revised edition).
6. ROOT-BERNSTEIN RS.( 1993): “ Rethinking AIDS: The Tragic Cost of Premature Consensus.”
New York: The Free Press,: 512.
7. SHILTS R.(2001):” And the Band Played On. Politics, People and the AIDS Epidemic. “New
York: St. Martin’s Press, 1987: 630.
8. WALKER MJ.( 1994):” Dirty Medicine. Science, big business and the assault on natural
health care.” Slingshot Publication,: 727.
9. WILLNER RE.(1994):” Deadly Deception: The Proof that AIDS and HIV Absolutely Do Not
Cause AIDS.” Boca Raton, Florida: Peltec Publishing Company, 266.
36 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
FAMILY THERAPY : AN INEVITABLE NEED OF DYSFUNCTIONAL FAMILIES
Ashutosh R. Pandya *
Snehlata A. Agnihotri **
ABSTRACT
Family counseling is an umbrella term for many therapeutic approaches where family is treated as
a whole rather than considering single member for independent treatment. Many of us are unfamiliar
with concept, process and techniques of assessment of family therapy, how important it is for improving
family communications bringing positive changes in lives of many, although facing many limitations as
every therapy has.
INTRODUCTION : Counseling is a form of psychotherapy, that aims to assist people who are experiencing
problems in various areas including relationship problems, academic or school related problems depression,
anxiety, trauma, and issues from past that negatively affect the person’s daily functioning.
Most of the time we consider counseling and guidance in relation to a single individual or sometimes
group, but what happens when the problem of a child or a person is due to faulty family systems, counseling
will bring only short time help but FAMILY THERAPY an extension of counseling can bring about a permanent
solution to one’s problem.
According to Burke (1989),
“It is artful application of scientifically derived psychological knowledge and techniques
for the purpose of changing human behavior”
In recent years there have been changes about the notion of family, because of great diversity in
people’s expectations related to family life and its functions like:
Socialization, economic co-operation, care, supervision, reproduction, social family attributes,affection,
emotional support and companionship etc.
When these functions are not properly carried out a dysfunctional family comes into existence
which have characteristics like
* lack of autonomy * lack of flexibility
* extreme detachment * faulty problem solving skills
* low level of support * in consistent application of affection
* increased degree of expressed hostility
All these bring stress and pain in members and the need of what we call FAMILY THERAPY,
which is important to treat dysfunctional families.
CONCEPT OF FAMILY THERAPY : The term family therapy was coined by American psychiatrist
Nathan Akerman in 1950’s, its key features are as follows:
¾ It’s a branch of psychology which works for families
¾ It gives treatment of more than one family member in the same therapeutic session
¾ Its s a form of psychotherapy involving all family members
¾ Mainly deals with problems involving family structure & interactions patterns
¾ Roots of family therapy lies in child guidance, group therapy, psychoanalysis, schizophrenic studies
PROCESS OF FAMILY THERAPY : It focuses on resolving specific problems where family members
and therapist are present in most of the sessions. Family therapist who work as a team, also model new
behaviors for the family through their interactions with each other during sessions
It is mainly based on family systems theory problems are treated by changing the way the systems
works rather than trying to fix a specific member.
Family therapist can be a psychiatrist or a social worker, clinical psychologist or other professional.
Family therapist typically look for the level and types of emotions expressed, patterns of dominance and
submission etc.
IMPORTANCE OF FAMILY THERAPY
Family therapy becomes an important need for families which have members having Common child
psychiatric disorders, marital and family distress, child abuse, depression, schizophrenia, eating disorders,
families with problems across generational boundaries.
* M.Sc,M.Ed, Ph.D persuing (RAI. UNI ,DHOLKA)
** M.Sc, M.Ed ,M.Philstudent (GUJ UNI)
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 37
LIMITATIONS OF FAMILY THERAPY
Giving therapy to a dysfunctional family becomes complicated when following features occurs in a
family
¾ Members of family cannot take part in therapeutic sessions
¾ Family where either or both parents are psychotic
¾ Member with rigid personality structure
¾ Family violence and sexual abuse
¾ Unstable families or on verge of breakup
HOW PSYCHOTHERAPY IS DIFFERENT FROM COUNSELLING
Counseling and psychotherapy are frequently used interchangeably and are based on very similar
types of treatment but main point of difference is -Counseling is basically given to healthy person for
enrichment, choosing goals, making decisions related to present and future but psychotherapy deals with
emotional stress or pain in relationship
Counselee is a client not patient, where counselor focuses on changing behavior of counselee.
Psychotherapy on the other hand is “treatment of mental and emotional disorders” using certain techniques
with goal of personality growth and bahaviour modification.
TECHNIQUES FOR ASSESSMENT IN FAMILY THERAPY
Family tree, time lines and genograms are three basic techniques used in different approaches of
family therapy
1) FAMILY TREE: here family relationship are represented in a tree structure known as pedigree
or ancestor chart. Here elder generations are represented on top and younger one as branches.
2) TIME LINES: it mainly show changes in occupation, location, life courses, illness and other
predictable and unpredictable life events like leaving home , death of parent or spouse etc , loss,
conflicts, closeness, communication ,power and family beliefs, myths and life changes.
The therapist develops working hypotheses regarding family interactions. Assessment information
is gathered from five areas:
¾ Transactional pattern of the family
¾ Family’s system flexibility & its capacity for elaboration and restructuring.
¾ Systems resonance and its sensitivity
¾ Family’s developmental stage
¾ Families life context including the sources of stress and support
3) GENOGRAM: The genogram is a map of family process described as a graphic representation
of families that chart the interactional processes over three generations.
It records important facts, life changing events & complex relationship of family systems.
Data are initially drawn from client’s memories as they report or interpret events.
These are recorded with standardized symbols that indicate date, description of events, perceived
relationship between family members, pertinent information about death, birth addiction and illness and
family secrets known to the clients.
Based on these techniques different approaches are used by family therapist. Some of them are
present oriented while others are past oriented depending on the case.
CONCLUSION
Family therapy basically is needed when individual is problematic behavior is due to faulty family
system, interactions which requires therapist to reduce family’s distress as soon as possible which could be
cognitive, emotional or behavioral or even change in relationship. The techniques are tools for achieving
therapeutic goals considering what is in the best interest of the family.
REFERENCES
Barker, P.(1986) Basic family therapy. London: Collins
Carr, A. (2000). Family therapy: Concept, process &practices. New Delhi: Wiely & Sons
Sharf, R.S (2004). Theories of Psychotherapy and Counseling, Pacific Grove, CA. Brooks/Cole
Howells, J.G. (1975). Principles of Family Psychiatry. New York: Brunner/Mazel
http://www.family tiesproject.org/genograminstructions.htm.
38 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
A STUDY OF THE PROBLEMS OF EDUCATED WORKING WOMEN IN THE MEDICAL
AND HEALTH SECTOR OF AHEMADBAD DISTRICT
Dr. Usha Baxi *
Abstract :
The women of today are striving hard to stand equal to the men, and leaving no area untouched by
them. The Medical and Health is such a sector where the problems of women and children are numerous
and needs women to work in this field. By giving more participation to the women in the field of medical
and health, the society will become stronger and rustle up healthy generation. While working in the field,
the women are facing lot of difficulties. In order to evaluate these problems the research study has been
carried out and for this purpose data were collected from 200 women through a questionnaire filled by
each of them and after analyzing the data received from the working women in the medical and health
sector of Ahmedabad District, the result of the research study concluded as hereunder.
After anylyzing the data received and application of statistics, we reached on the following results.
· The problems of working women in the medical and health sector of rural and urban areas are
equall, except that the working women in the rural areas have to face scarcity of facilities/resourcws,
where as the working women in urban areas have to face higher working load.
· The problems of rural and urban working women in the medical and health sectorare the same. Still
the women belonging to backward classes have to face the narrow thinking of their families and the
women of higher classes have to adjust themselves with the services.
· The problems of highly educated and less educated working women the medical and health sector
of Ahmedabad District are equall, still the highly educated women have to face tough competitions
for their promotion and less educated women have to take much more time in understanding the
problems related to the health, as a result work is delayed.
· The problems of married and unmarried working in the medical and health sectorin Ahmedabad
District are the same. Still the merried women have to face difficulties in working freely and the
unmarried women have to follow the set rules forcefully.
· The problems of women belowng to higher and lower economic level working in the medical and
health sectorin Ahmedabad District are the same. Still the women having higher economic level get
favourable working area and they get more facilities. The women of lower economic levels have to
struggle hard for solving the problems of their house and family.
· The problem of socially oriented and self oriented working women in the medical and health sector
of Ahmedabad District are the same. Still the socially oriented women become popular immediately
and achieve more professional success. The self oriented women take time in identification and
making a place and they are unable to get success in this area.
1.0 Introduction :
In the ancient period the status of women was very high, and the women also walked with men
shoulder to shoulder and active to prove herselves more powerful. They used to defeat men in all walks of
life including knowledge and polemics. The status of women detorated a lot during the middle period and
they forced to live captive in the house due to the feeling of insecuriety during the Mughal period.
Today women have regained their status and continuing their efforts to keep the men at the rear.
The women are more studious and labourious and shown their abilities in all walks of life. They manage the
balance between the house hold needs and their professional requirements. They have brought revolution in
every field. They have not only earned reputation in the field of education but also created a place in the field
of health and medical science and proved themselves good medical specialists.
The women have to strive hard for achieving their place in the society as well in their jobs. They
have to work hard and put a lot of efforts to cope with the requirements of their families and employment.
They have made many sacrifices for this purpose. They have to give up their night sleep and peace of mind,
and then only they reached on this place. They have struggled hard to achieve their goals, whether in the
field of education, or industry, business, as it was very difficult to stand equal footing with the men. They
have to wage a war to make a place for them. The fight of working women in the medical and health sectors
* Principal, R.K.Patel, College of Education, Post Kalmipura, Teh. Talod, Dist. S.K
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 39
is much harder, may be giving duty for longer hours, carrying much work load, and indifinate timings and
serving the people, which make their tasks much more difficult and stranious. It is also a difficult task to take
care, the house hold, children, husband and old family members and coordinate them all at the same time.
When the investigator started takking interview with the women of this sector, many of them came
out to share their difficulties and problems. The women having less experience were found in tension in
some matters comparing with more experienced women. In many matters they need guidance. Many times
there was lack of guidance. The married women have to face many difficulties in absence of means, while
going for carrying out duties in the interior places. Some times working in night shifts is painful for them and
difficult to cope with house hold work and job.
Looking to all these problems, the investigator put her little effort to select this topic and tried to
findout difficulties and problem and their possible solutions.
2.0 Statement of the Problems :
Therefore the investigator has selected the topic, “A Study of the Problems of Educated Working
women in the medical and health sector of Ahemadbad District.”
3.0 Objective of the Study :
Following objects have been decided for the present study.
3.1 To conduct study on the Problems of Educated Working women in the medical and health sector of
Ahemadbad District.
3.2 Conduct study on the problems of working women in rural and urban areas of medical and health.
3.3 Conduct study on the problems of higher and lower class working women in the field of medical and
health.
3.4 Conduct study on the problems of highly educated and less educated working women in the field of
medical and health.
3.5 Conduct study on the problems of married and unmarried working women in the the field of medical
and health.
3.6 Conduct study on the problems of highly experienced and less experienced working women in the
field of medical and health.
3.7 Conduct study of the problems of higher economic level women and downtrodden economic level
working women in the field of medical and health.
3.8 Conduct study of the problems of social oriented and self oriented working women in the field of
medical and health.
4.0 Hypothesis :
4.1 There will be no substantial difference in average marks obtained between the rural oriented and
urban oriented working women in the field of medical and health.
4.2 There will be no substantial difference in average marks obtained between the backward class
women and higher class working women in the field of medical and health.
4.3 There will be no substantial difference in average marks obtained between the highly educated and
less educated working women in the field of medical and health.
4.4 There will be no substantial difference in average marks obtained between the rural oriented and
urban oriented working women in the field of medical and health.
4.5 There will be no substantial difference in average marks obtained between the rural oriented and
urban oriented working women in the field of medical and health.
4.6 There will be no substantial difference in average marks obtained between the society oriented and
self oriented working women in the field of medical and health.
5.0 Limitation of the Study :
5.1 The present research study will be limited to the Ahmedabad District.
5.2 The present research study covered the problems of working women in the field of medical and
health.
40 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
6.0 Research Methodology :
Survey method will be used for the study of the problems and analysis.
6.1 Tools
Following tools have been used in the present study
6.1.1 Questionaire has been developed for the study of the problems of women
6.2 Sample :
For conducting study on the problems of working women in the field of medical and health, 200
women will be selected through arbitrary method and questionnaire will be get filled by them.
6.3 Variable :
Following variables were fixed for the present study.
6.3.1 Dependent Variable
Following dependent variable has been adoped :
6.3.1.1 The problems of working women in the medical and health sectorin the Ahmedabad District.
6.3.2 Independent Variable
Following Independent Variable has been adoped.
6.3.2.1 Area – Rural and Urban area.
6.3.2.2 Cast – High Cast and Low Cast catogary.
6.3.2.3 Education – Highly Educated and Less Educated.
6.3.2.4 Marrital Status – Married and Unmarried.
6.3.2.5 Economic Status – High Economic Status and Low Economic Status
6.3.2.6 Aptitude – Society Oriented and Individual Oriented.
7.0 Methods for Data Collection :
7.1 Problem Questionaire has been filled up for data collection in the present research study.
8.0 Method of Statistical Analysis :
To draw numerical result, ‘t’ test has been adopted, in which Mean, SD, Mean defiance, Stand
Definition has been used.
Ho:1 There would be no substantial difference between Rural and Urband Women of Ahmedabad
District.
Table – 1 (8.1)
Significance of Problems of Working women in the medical and health sector of Rural and Urban area
S.No Area Num Mean %Area 6D MD T Remarks
1 Urban 111 309.74 72.47 10.50 1.16 6.11 NSS
2 Rural 89 318.20 73.63
For significant value of t is 0.05 classes and 1.96 classes and 0.01 classes and 2.58 classes. Here in
table 8.1 the value of t is 0.11, which is not significant.
This proves the hypothesis Ho1 that there is no significant difference between the problems of
women of Rural and Urban area working in medical and health sector of Ahmedabad District. Means the
problems of working women in the medical and health of rural and urban areas of Ahmedabad District are
similar.
Ho:2 There would be no substantial difference between Higher Class and Lower Class Working
women in the medical and health sector of Ahmeda District.
Table – 2 (8.2)
Significance of Higher Class and Lower Class Women
S.No Area Num Mean %Area 6 D MD T Remarks
1. High class 109 312.02 80.16 12.21 1.17 0.96 NSS
2. Low class 91 314.03 92.50
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 41
For significant value of t are 0.05 classes and 1.96 classes and 0.01 classes and 2.58 classes.
Here in table 8.2 the value of t is 0.96, which is not significant.
This proves the hypothesis Ho2 that there is no significant difference between the problems of
higher and lower class working women in medical and health sector of Ahmedabad District. Means the
problems of women of higher and lower class working in the medical and health sector of Ahmedabad
District are similar.
The study of highly educated and less educated working women in the medical and health sector of
Ahmedabad District.
Ho : 3 There will be no significant difference between the highly educated and less educated working
women in the medical and health sector of Ahmedabad District.
Table -3 (8.3)
The significance of highly educated and less educated women
S.No Area Num Mean %Area 6 D MD T Remarks
1. Highly educated 109 312.02 80.16 12.21 1.17 0.96 NSS
2. Less educated 91 314.03 92.50
For significant value of t are 0.05 classes and 1.96 classes and 0.01 classes and 2.58 classes. Here
in table 8.3 the value of t is 0.59, which is not significant.
This proves the hypothesis Ho3 that there is no significant difference between the problems of
women of highly educated and less educated working women in medical and health sector of Ahmedabad
District.
Means the problems of women of highly educated and less educated working women in the medical
and health sector of Ahmedabad District are similar.
The Study of the Problems of Married and Unmarried Working women in the Medical and health
sector of Ahmedabad District.
Ho : 4 There will be no significant difference between the Married and Unmarried working women in
the medical and health sector of Ahmedabad District.
Table -4 (8.4)
The significance of Married and Unmarried Working women in the Medical and Health sector of
Ahmedabad District
S.No Area Number Mean %Area 6 D MD T Remarks
1. Married 112 302.83 86.02 9.03 9.03 0.73 NSS
2. Unmarried 88 311.86 88.50
For significant value of t are 0.05 classes and 1.96 classes and 0.01 classes and 2.58 classes. Here
in table 8.4 the value of t is 0.73, which is not significant.
This proves the hypothesis Ho4 that there is no significant difference between the problems of
Married and Unmarried working women in medical and health sector of Ahmedabad District.
Means the problems of Married and Unmarried working women in the medical and health sector of
Ahmedabad District are similar.
Ho : 5 There will be no significant difference between women of high and low economic standards
working in the medical and health sector of Ahmedabad District.
Table -5 (8.5)
The significance of Women of hight and low economic classes working in the Medical and Health sector
of Ahmedabad District
S.No Area Number Mean %Area 6D MD T Remarks
1. High
Economic 87 316.30 80.50
Standard 11.99 2.31 0.20 NSS
2. Low Economic 113 311.86 88.50
Standard
42 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
For significant value of t are 0.05 classes and 1.96 classes and 0.01 classes and 2.58 classes. Here in table
8.5 the value of t is 0.20, which is not significant.
This proves the hypothesis Ho5 that there is no significant difference between the problems of high
and low economic standards working women in medical and health sector of Ahmedabad District.
Means the problems of High and low economic class working women in the medical and health
sector of Ahmedabad District are similar.
Ho : 6 There will be no significant difference between society oriented and individual oriented working
women in the medical and health sector of Ahmedabad District.
Table -6 (8.6)
The significance of Society and Individual Oriented Working women in the Medical and Health sector of
Ahmedabad District
S.No Area Number Mean %Area 6 D MD T Remarks
1. Society Oriented 116 313.43 77.02 10.94 2.55 0.233 NSS
2. Individual Oriented 113 315.98 77.00
For significant value of t are 0.05 classes and 1.96 classes and 0.01 classes and 2.58 classes. Here
in table 8.6 the value of t is 0.23, which is not significant.
This proves the hypothesis Ho6 that there is no significant difference between the problems of
society and individual oriented working women in medical and health sector of Ahmedabad District.
Means the problems of Society and Individual Oriented working women in the medical and health
sector of Ahmedabad District are similar.
9.0 The concluding results of the Research Study.
After collecting data and application of statistics and the data analysis following results were
drawn:
9.1 The problems of working women in the medical and health sector of rural and urban area of
Ahmedabad District are similar.
- Still the working women in the medical and health sector of rural area of Ahmedabad District have
to face the problem of scarcity of means
- Where as the working women in medical and health sector of urban area are facing the problem of
heady workload.
9.2 The problems of working women in the medical and health sector of higher and bakward classes
are similiar.
- Still the women of backward classes have to face the narrow mindedness of their families.
- And the women of higher classes have to make adjustment with them.
9.3 The problems of highly educated and less educated working women the medical and health sector
of Ahmedabad District are similar.
- Still the highly educated women have to face the problems of tough competitions for their promotions.
- The less eduated women take more time to understand the problems of health and take longer time
in making decisions; resulting delay in working.
9.4 The problem of married and unmarried working women in the medical and health sector of Ahmedabad
District are similar.
- Still the married women have to face difficulties in working independently.
- And the unmarried women have to follow forcefully the rules and regulations of the society.
9.5 The problems of high economic status and low economic status working women in the medical and
health sector of Ahmedabad District are similar.
- Still the women having high economic status get working are according to their expectations and get
more facilities.
- The women having low economic status have to strive hard even to solve the house hold and family
problems.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 43
9.6 The problems of society oriented and individual oriented working women in the medical and health
sector of Ahmedabad District are similar.
- Still the society oriented women become popular in very short time and achieve more professional
success.
- Individual oriented women take much time in creating their identity and place and can not achieve
success in this field.
10.0 Recommendations of the Research :
- The working women in the medical and health sectorin the rural area of Ahmedabad District have
to face more problems; therefore, the Government should provide more resources.
- A get to gether should be arranged in rural areas for the working women in the urban areas and in
urban areas rural areas for the working women the rural areas through seminars or workshops etc.
so that they may learn from each other.
- The women should be provided more participation in the economic and social coordination programmes
and more opportunities to integrate into rural and urban people so that they can get better opportunities
for their professional success.
- The qualification should be made basis for progress and promotion so that the women of low economic
status can progress alongwith the women of hight economic status.
- To count down the problems of women of backward classes meetings of medical and health should
organized and awareness should be brought out by discussing the problems of general working
women.
- To take benefits from the experiences of higher educated women they should be entrusted the
charge of team leaders or incharge and the less educated women be given opportunity to learn from
them.
DECLARATION
STATEMENT OF OWNERSHIP AND OTHER PARTICULARS ABOUT “INTERNATIONAL
JOURNAL OF EDUCATION FOR HUMAN SERVICES” REQUIRED FOR REGISTRATION OF
NEWSPAPER (CENTRAL RULES)
Place of publication : Ahmedabad
Periodically of publication : Bi-annual
Printed at : Shardul Printing Press, Rambha Complex,
Income Tax,Asharam road, Ahmedabad-380014,Gujarat,India.
Publisher’s Name : Trustee,
Shree Swami Tejanad Cheritabale Trust,Ahmedabad.
Nationality : Indian
Address : 7, Shailganga Tenament, Nr. Sonanagar, Chandkheda,
Ahmrdabad, Gujarat, India
Editor’s Name : Dr.Manoj Shastri
Nationality : Indian
Address : 7, Shailganga Tenament, Nr. Sonanagar, Chandkheda,
Ahmrdabad, Gujarat, India
I hereby declare that the particulars above are true to the best of my knowledge and belief.
Sd/-
Trustee,
44 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
A COMPARATIVE STUDY OF EXPERIMENTAL AND LECTURE METHODFOR THE
TEACHING OF SCIENCE IN VIII STANDARD
Dr. ManojKumar C. Shastri *
ABSTRACT
21st Century is the age of Science and Technology. Edwin Toffler has written in his book named
‘Third Wave’ that during the period of third wave, man will become knowledge power personality as
well as technocratic. It seems that what Toffler has said is proving to be right today. At present stage,
human being is becoming sick day by day because of lack of understanding. Man has adopted materialism
and made progress. But, along with it, he has become victim of dissatisfaction and as a result, the whole
society is disturbed by various problems. Teacher and student are also
The function of education is to bring changes in student’s behavior. This process is a lifelong one.
One of the important obstacles found in this process is that of Methodology of Teaching. If one can
understand this process, the child can be properly guided in the direction of development. In this study,
the researcher has tried to know by examining the Proper Methodology for science and technology of
students of A.G.teacher’s School. The researcher has decided to do a comparative study of two
methodologies i.e. lecture method which is a traditional method and other is experimental method in
teaching of science at the grassroots’ level of secondary stage of the school.
INTRODUCTION :
In education a teacher is a person who educates others. The role of teacher is often formal and
ongoing, carried out by a way of occupation or profession at a school or other place of formal education.
It is the teacher who uses various resources and strategies to make a classroom teaching more effective
or productive.
For the effective teaching to take place a good method must be adopted by a teacher. Teachers
often use various methods and techniques which cater to multiple styles to help students retain information
and strengthen understanding. A variety of strategies and methods are used to ensure that all students have
equal opportunities to learn.
Teaching methods are best articulated by answering the questions, “What is the purpose of education?”
and “What are the best ways of achieving these purposes?” For much pre-history, educational method were
largely informal and consisted of children imitation or modeling their behaviour on that of their elders, learning
through observation and play. Pedagogy is usually the different ways a teacher can teach.
Methodology can properly refer to the theoretical analysis of the methods appropriate to a field of
study or to the body of methods and principles particular to a branch of knowledge. The word method is
often used very loosely but a methods is not merely a device adopted for communicating certain items of
information to students and exclusively the concern of the teacher who is supposed to be at the ‘giving end’.
A method must link up the teacher and his pupils into an organic relationship with constant mutual interaction.
According to Aurbindo,
“The first principle of true teaching is that nothing can be taught. The teacher is a helper and a
guide. His business is to suggest and not to impose”.
In the modern era of advancement, industrialization and privatization, every educational institutes,
students, teacher and also parents all have different approaches to fulfill the good or target. Every student
has started looking forward with various resources like books from library, internet-surfing, magazines,
journal etc to widen their horizon of their knowledge. Teachers keeping all demand into consideration try to
work hard provide best to students. Teacher is the one who has changed according to the trend and adopted
various methodologies so as to feed best to students.
A teacher has many options when choosing a style to teach by. The teacher may write lesson plans
of their own, borrow plans from other teachers, or search online or within books for lesson plans. When
deciding what teaching method to use, a teacher will need to consider students background knowledge,
environment and learning goods.
* Associate Professor in Education, University School of Psychology, Education & Philosophy, Gujarat
University, Ahmadabad-380009 Gujarat, INDIA
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 45
Now a day’s student learns by various methods like learning by doing, through experiments, projects,
discussions etc. They learn the concept by looking into working things. Teacher knows that students learn in
different ways but almost all the children will response well to praise. Students have different ways of
absorbing information and of demonstrating their knowledge. Looking into various changes in the field of
education, teaching – learning process, the researcher has decided to do a comparative study of two
methodologies i.e. lecture method which is a traditional method and other is experimental method in teaching
of science at the grassroots’ level of secondary stage of the school.
STATEMENT OF A PROBLEM
A Comparative Study of Experimental and Lecture Method for the Teaching of Science in VIII
Standard
OBJECTIVES OF THE STUDY
(1) To study the level of scholastic achievement of experimental group students.
(2) To study the level of scholastic achievement of controlled group students.
(3) To compare the scholastic achievement of experimental and controlled group students.
HYPOTHESIS OF THE STUDY:
Once the selection and definition of a problem have been accomplished, the derivation of hypothesis
is important steps in the research process. The hypothesis is precisely defined as a tentative or working
problem, and the theory as the final hypothesis which is defensibly supported by all the evidences. The
researcher has following hypothesis
There will be no significant mean difference between the scholastic achievement scores of
experimental group students and controlled group students.
LIMITATION OF THE STUDY
(1) This study is restricted to VIII standard students of A.G.Teachers’ School.
(2) The study is limitedfor English Medium students.
PLANNING OF STUDY:
A research proposal is a systematic plan, which brings to focus the preliminary planning that will be
needed to accomplish the purpose of the proposed study. It is just like the blueprint which the architect
prepares before the construction of a building starts.
After the identification and selection of a problem, the researcher should write out a proposal,
synopsis, or plan for research including a statement of the problem and hypotheses, the research procedures,
the sample to be selected, the qualitative or quantitative techniques to be used for the analysis and interpretation
of data. So chapter one was accumulation of the above mentioned data.
The theoretical and empirical framework from which the problem arises must be brief described.
Both conceptual and research literature are to be reviewed for this purpose. The latest research trends
pertinent to the problem should also be mentioned in this section. The researcher has to make it clear that
her problem root in the existing literature, but needs further research and exploration. A brief resume of
related studies found in journals, magazines, abstracts and reports should be made. So chapter two is the
discussion about the literature related to the study. This provides evidence that the researcher is familiar
with what is already known and also with what is unknown and unproved. An analysis of the previous
research eliminates the risk of duplication what has been done, and provides a basis for formulating hypotheses.
In this research the sample is VIII standard students of the A.G.Teachers’ School for children. The
research is carried forward by experimental research methodology and self prepared tool by the researcher
is being used to the study the variables. Later chapter includes the analysis and interpretation of the data.
And at the end the last chapter will summarize the findings of the study, suggestions to be taken care of, and
new areas for further studies.
POPULATION OF THE STUDY :
The researcher has population for study as the students of VIII standard studying in Ahmedabad
city schools following Gujarat Education Board Pattern. Here the age of the member of population vary 12
to 14 years or (+ 13) approximately.
46 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
SAMPLE SELECTION OF THE STUDY :
For the present study, the researcher has selected VIII standard students of A.G.Teachers’ School.
Such a sample is said to be a purposive sample. The researcher has taken total sixty students of Class VIII
and taught them for twelve periods within the school timing according to their regular time. The sample
selected here has characteristics such as it is a true representative of the population, free from biasness,
comprehensive, approachable, good size, feasible, practical, accurate, and economical.
RESEARCH METHODOLOGY :
In this study the researcher has adopted experimental method to carry out research work the
researcher has selected the VIII Standards students as a sample for the study, consider their unit test marks
to equalize the group and then randomly, dividing them into two groups i.e. controlled group and experimental
group.
Control Group: The group that does not receive any experimental treatment is called the control group. It
is the group that is not exposed to some independent variable or in exposed to another independent variable
for comparison purposes. Here this group is taught by lecture method.
Experimental Group: The group that is given the independent variable treatment or is exposed to some
independent variable and called the experimental group. Here this group is taught by experimental method.
An experimental design is to the researcher what a blueprint is to an architect. It provides the
researcher an opportunity for the comparisons required by the hypotheses of the experiment and enables
researcher to make a meaningful interpretation of the results of the study with help of statistical analysis of
the data. There are various types of experimental designs. The nature of the problem determines which type
of design is most appropriate and applicable and how the design should be used to meet the requirement of
the experiment. The experimental design used here is two groups simple randomized design.
Two-groups simple randomized design–In a two group simple randomized design, first of all the
population is defined and then from the population a sample is selected randomly from the population, be
randomly assigned to the experimental and control groups. Such random assignment of items to two groups
is technically described as principle of randomization. Thus, this design yields two groups as representatives
of the population. Since the elements constituting the sample are randomly drawn from the same population
and randomly assigned to the experimental and control groups, it becomes possible to draw conclusions on
the basis of samples applicable for the population. Two groups simple randomized design-flow chart is
shown below:
Population
Purposive Sampling
Sample
Randomly Assigned
Treatment A Treatment B
(Experimental method) (Lecture method)
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 47
The two groups (experimental and control groups) of such a design are given different treatments of
the independent variable. The merit of such a design is that it is simple and randomizes the differences
among the sample items. But the limitation is that the individual differences among those conducting the
treatments are not eliminated, i.e., it does not control the extraneous variable and as much the result of the
experiment may not depict a correct picture.
The main advantage of this design is randomization, which assures statistical equivalence of the
groups prior to the introduction of the experimental treatment. Since no pre-test is used, this design controls
for the main effects of history, maturation, and pre-testing. Moreover, there can be no interaction effect of
pre-test and independent or experimental variable. Hence, this design is especially recommended for the
experiments in which pre-test sensitization is likely to occur. This design is useful in the experimental studies,
especially at kindergarten or primary stages, in which a pre-test is either not available or not appropriate. If
necessary, this design can be extended to include more than two groups.
TOOL OF THE STUDY
The researcher has used self prepared test as a tool for the study. Researcher has taken unit test
mark to equalize the group then after teaching the students a post test administered. A Post–test is the test
that is administered to the students after the teaching methodology is applied to them.
The sample selected here is purposive sample. This sample is divided into two groups randomly on
the basis of their unit test scores. After dividing students randomly in two groups, to observe the equivalence
of two groups, unit test score of students were observed; it was found that both the groups were equal. Then
experimental method and lecture method were allotted randomly. Teaching work is done for two respective
groups for twelve periods and light topic of science is taught. After the teaching programme is over self
prepared achievement test was given to students. To analyse the achievement scores and to check the null
hypothesis t-test is used.
Moreover as it is an experimental study the researcher has selected a topic of science subject and
taught the topic with lecture method and experimental method to controlled group and experimental group
respectively. Same content is taught to both groups within same time duration. The content is taught to
experimental group by making them perform experiments while the same is taught to controlled group using
lecture method. Researcher has used effective lecture method which suggests to take measures to make
lecture effective. So not only chalk and talk but few diagrams were displayed in order to explain the content.
Due care is taken by the researcher while experiments are done by the students. Students did practical
individually.
After completion of teaching work by both methods, an achievement test is given to both the groups.
Question paper was same for all. This post test consists of two sessions in which first session is theory
based test while in second session is purely experimental. While preparing the question paper the researcher
has taken care of each general objectives i.e. understanding, knowledge, skill and application.
DATA COLLECTION :
Data collection is essentially an important part of the research process. During this process inferences,
hypothesis or generalizations tentatively held may be identified as valid, verified as correct, or rejected as
untenable. The data in the present study is in the form of scholastic achievement scores of students in
science subject.
In educational research, usually two types of data are recognized. They are quantitative and qualitative
data. Quantitative data are got by applying various scales of measurement. The quantitative data are either
parametric or non-parametric. Parametric data are measured data on interval or ratio scales of measurement.
Non-parametric data are obtained by applying nominal or ordinal scales or measurement. These data are
either counted or ranked. Qualitative data are verbal or other symbolic materials. In the present study the
researcher has taken scholastic achievement score after teaching them, with different methodologies i.e.
experimental group with experimental method and controlled group with lecture method, a post-test is
administered. These scores of post test are the data for the researcher.
ANALYSIS AND INTERPRETATION OF DATA :
The researcher has tabulated the data in tables, calculated the mean, standard deviation and t-value
for comparison of two methods of teaching science. The reasons for selecting a particular test of significance,
the assumptions underlying its use and the confidence level chosen in arriving at the results are presented
carefully.
48 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
Once the research data have been collected and the analysis has been made, the researcher can
process to the stage of interpreting the results.
OBJECTIVE:1
“To study the level of scholastic achievement of experimental group students.”
To study the above mentioned objective the researcher has obtained the scholastic achievement
scores of experimental group and represent them in a frequency table, table 1.
Table-1
Frequency Table of Scholastic Achievement Scores of
Experimental Group
S. No. Class Interval Frequency
1 0-10 0
2 11-20 0
3 21-30 0
4 31-40 0
5 41-50 0
6 51-60 0
7 61-70 4
8 71-80 8
9 81-90 17
10 91-100 1
Total
Mean : M1
Standard Deviation 3080.57.26
From table 1 it is evident that here the mean of scholastic achievement scores is 80.5 and the
standard deviation of the scores is 7.26. Moreover a graph is plotted for experimental group shows negative
skewness.
According to Riggleman and Frisbee, “Skewness is lack of symmetry when a frequency distribution
is plotted on a chart, skewness present in the items tends to dispersed more on one side of the mean than on
the other.”
From the above table 2 it is evident that here mean of scholastic achievement scores is 74.1 and the
standard deviation of the scores is 7.09. Moreover the graph is plotted for controlled group also shows
negative skewness.
“The greed of gain has no time or limit to its capaciousness. Its one object is to produce and consume. It has
pity neither for beautiful nature nor for living human beings. It is ruthlessly ready without a moment’s
hesitation to crush beauty and life out of them, molding them into money.”
- Ravindranath Tagore
I
The emergence of environmental concerns during the past two decades has led several people to
question whether growth of the cost imposed on the environment through depletion of non-renewable natural
resources. A question also arises whether poverty and environmental degradation are inter related? What is
the relation between environment and economic growth? The inter relationship between poverty, environment
and development has also been recognised.
The inter relationship between poverty and environment has been recognised by the World Commission on
Environment and Development Report as “poverty is a major cause and effect of global environmental
problem.”1
The problem of envirounmental imbalance is not related with any country, caste or religion but this
problem is related with the very existence of humanity, animal and plants kingdom. To think that the this
problem will affect only the developed nations and third world countries and developing nations will keep
intact from their ill-effects has proved wrong. In fact it has no limitation, it is global in nature.
Since last three and four decades different scientists, philosophers, and human welfare associations
are worried about environmental imbalance. In 1972 first time a environmental conference was organized in
Stockholm in which Shrimati Indira Gandhi expressed her concerned on environmental imbalance and stated
that the major challenge before the human being is pollution. In same way in 1992 a conference was held to
discuss the problem of environmental problems in Rio de Janeiro. In this context Director general of FAO
warned in a conference on Forests and Trees held in Paris (1986),
“When society is bent on destroying the very natural resources essential to its well being, not to say
its survival, it is a symptom of ills which are far more serious: a failure to live in harmony with the environmental,
a profound crisis of development and a future rashly mortgaged.”2
Lot of literatures have been written on environmental imbalance as “The silent spring” (Rachel
Carson, 1962)” The limits to growth” (The club of Rome, 1972), “Beyond the limits” (The club of Rome,
1972), Stockholm (1972), A new look at Life on Earth (J. E. Love stock), Small is Beautiful (E.F Schumacher).
They all present a grim picture of environmental condition.
At the international and national levels, 1992 was a vibrant year as environmental concern, the
conservation strategy and policy statement on environment and development were presented to parliament
during his period.3 One of the more positive approaches was the radical concept of economic development.
“...sustainable development as an approach to environment implies meeting the needs of the present without
compromising the ability of future generation to meet their needs.”4 Poor people are pushed towards the
exploitation of marginal areas of low productivity, tend to over exploit the natural resources resulting in a
consequent decline in productivity. Cyclical relationship between poverty and environmental degradation
takes place. As poverty increases, natural environment degrades, the prospects for further livelihood decline.
Environmental degradation generates more poverty. At least 500 million of the world’s poorest people live in
ecologically marginal areas.
Another reason for environmental pollution and degradation is over utilisation of renewable resources.
The use of firewood – the use of most renewable resource is driven by expanding population. Within 40
years the amount of cropland available per person is projected to fall by half from today’s already meagre
0.27 hectare. Soil degradation has reduced the availability of agricultural land per capita. By 2050 more than
2 billion people will live in regions facing land scarcity, with extensive and increasing desertification and land
degradation, particularly in parts of South Asia and sub-Saharan Africa, about a third of the earth’s original
forest have disappeared. Two-fifths of the worlds people depend on water absorbed by the mountain ranges.
Footnotes
1. (Edi.), Environment, Employment and Development
2. Environmental Awareness, Quarterly Journal of the International Society of Naturalists, Baroda,
July-Sept. 1989, p. 92
3. Nayyar, K. R.; Politics of sustainable Development, Economic and political weekly, 28th May, 1994
p-1928)
4. Ibid: p-1327)
5. Ibid Bifani,P.; Environmental Degradation in rural areas p-106 in Bhalla, A. S.
6. M. K. Gandhi, Hind Swaraj, Navjivan Publication Ahmedabad
7. N. Patrick Peritore : Environmental Attitudes of India Elites – Challenging western post modernist,
Model’s in Asian survey (Berkeley, USA) August, 1993
8. Shethi J. D. Gandhi Today, New Delhi, 1978, p. 81
9. J. C. Kumarappa, Economy of Permanance, Sarva Seva Sangh Pakashan, Varanasi, 1984, p. 4
10. Pravin Sheth, Green Plus Gandhi, Peace Research Centre, Gujarat Vidyapith, Ahmedabad 1994, p.
56-57
* Former Head & Lecturer, Physical Education (Acad.) Department, Gujarat University, Ahmedabad.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 57
(4) Sports Manager/ Administrator/Consultant : Today Physical Education and Sports have become
international disciplines and had already accepted as Human Rights by UNESCO in 1978. Keeping
this in view, since decades many foreign universities are running M.B.A. course in Sports
Management for Sports Managers, Sports Administrators and Sports Consultants. Now in India
also there is need to start M.B.A. course in Sports Management.
(5) Athletics/Sports Trainer: Today along with coach Athletics/Sports Trainer is also attached with
the sports teams. Today Athletics/Sports Training is a technical job because it may differ for individual
and team games as well as to the different positions taken by the players in the same game. For
example, training for football goalkeeper is quite different than other football players of the same
team. Thus, specialised Athletics/Sports Training during diploma or degree courses in physical
education or sports. Even 8 to 10 weeks special vacation course for Athletics/Sports training may
be started in training colleges and universities.
(6) Personal/Corporate Fitness Trainer : Today awareness for health has developed in general
public. Not to become sick, prevention is better than cure, run for health, fit people, fit nation, etc.
slogans are accepted by common man. Today upper class rich families have started engaging
personal fitness trainers. This is very common in Actors and Actress. Such fitness trainers are in
great demand in Health Clubs and Five Star Hotels. Today many corporate houses have also started
engaging fitness trainers for their workers and employers. Because there is direct impact of fitness
on the production. Three to six months special fitness programme is the need of the day.
(7) Massage Therapist: Today many health clubs, Five Stare hotels and massage parlors for relaxation
utilize services of massage therapists and pay handsome amount to them.Special six months to one
year Massage Therapist Course may be started at Physical Education Training Colleges, Medical
Colleges or Paramedical Colleges or Physical Education Departments of Universities.
(8) Sport Nutrition expert/Consultant: To improve performance at national and international level
nutrition play a vital role and nutrition specialists prescribe special diet to the athletes and players by
keeping in view their age, sex, type/nature of game, type of competition, etc. So there is need to
start special nutrition course of six months to one year duration in training colleges or even in
medical colleges.
(9) Yoga Instructor/Expert/Consultant : Today Yoga has been accepted all over the world and thus
there is great demand of Yoga Instructors, Experts and Consultants in India and abroad. Today
various Yoga institutes are running certificate and diploma courses in Yoga and thus those who are
interested in Yoga may join such courses. At present it is one of the most job-oriented course in
India and abroad.
(10) Recreational Leader : Today there is great demand of recreational leaders in industrial and private
clubs specially in urban areas. Trained Physical Education Teachers with pleasing personality, good
manners and love for recreational activities can work successfully as recreational order. It is a well
reputed and well paid job.
(11) National/International Official: Today like players and coaches, national and international officials
are also well paid and get due respect. Those who have love for officiating should pass officials
examinations and after getting necessary officiating experience they can reach to national and
international level of officiating.
(12) Sports Medicine Expert/Consultant : Today Sports Medicine is a upcoming profession. Today
sports and games are becoming more and more competitive. Sports injuries, sports diet, doping,
women in sports etc. are burning problems of modern sports arena. Sports Medicine Expert/ consultant
can do a lot in these fields of sports arena. Special Diploma Course in Sports Medicine is the
need of the day.
(13) Technical Advisor for Sports Manufacturers : Today sports is a multibillion business. Today
Indian sports goods are accepted all over the world. Today, sports goods have become very well
technical and sophisticated and therefore there is need for technical advisors in sports industries in
India and abroad.
(14) Sales Advisor for Sports Industries: Today marketing is upcoming profession. Sports marketing
is a need of the day. So trained Physical Education teachers and coaches with marketing training
58 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
can work as Sales Advisors in sports industries. Three to six months special sports marketing
course is a need of the day because sports marketing is a upcoming profession in India.
(15) Health and Sports Equipment Repairer : Today sports and health equipments are becoming
very costly and every time it is not possible to purchase new health and sports equipments. Not only
this to repair health and sports equipments require technical knowledge and skill. Thus health and
sports repairing is upcoming job and there is need to start 4 to 6 weeks Workshops for trained
Physical Education Teachers and Coaches and if needed 3 to 6 months special course for
health and sports equipments repairing may be started by training colleges or university
departments.
Along with above started job-oriented careers and courses in the field of Physical Education and
Sports, many other jobs like Stadium Supervisors, - Public Relation Officers, Dope Controller, Experts,
News Readers etc. are also coming up. Thus, if we start innovative job-oriented courses alongwith present
conventional courses in physical education and sports them there is no doubt that the profession of Physical
Education and Sports has bright future in the country.
References:
Bailey, R., (2005). Evaluating the relationship between physical education, sport and social inclusion.
Education Review, 57, (1), 71-90.
Bureau of the Committee for the Development of Sport, (2002). Draft conclusions on improving physical
education and sport for children and young people in all European countries.
MSL-IM16 (2002) 5 Rev.3. 16th Informal Meeting of European Sports Ministers, Warsaw, Poland, 12-13
September. Strasbourg, Council of Europe
Hardman, K., (2007). Current Situation and prospects for physical education in the European Union.
Directorate General Internal Policies of the Union, Policy Department Structural and Cohesion
Policies, Culture and Education, IP/B/CULT/IC/2006/10. 12 February
Zouabi, M., (2005). Sport and Physical Education in Tunisia. In U. Pühse & M. Gerber (Eds.).
International Comparison of Physical Education. Concept - Problems - Prospects. Aachen,
Meyer & Meyer Verlag. pp.672-685
Zouabi, M., (2005). Sport and Physical Education in Tunisia. In U. Pühse & M. Gerber (Eds.).
International Comparison of Physical Education. Concept - Problems - Prospects. Aachen,
Meyer & Meyer Verlag. pp.672-685.
National Conference on Technical Vocational Education, Training and Skills Development: A Roadmap
for Empowerment (Dec. 2008): Ministry of Human Resource Development, Department of
Education, India
Skill Formation and Employment Assurance in the Unorganised Sector (2009): National Commission for
Enterprises in the Unorganised Sector.
Technical and Vocational Education and Training in India (Nov.2008): Report compiled by Perya Short,
Education Counseller (South Asia)
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 59
PROTECTION OF TRADITIONAL KNOWLEDGE: A BURNING QUESTION IN CURRENT
INTELLECTUAL PROPERTY RIGHTS REGIME
Hardik Parikh *
Abstract
Traditional Knowledge protection has always been a matter of great concern for the countries like
India which are very rich in bio-diversity and ancient culture. With the development in all spheres,
different laws are also enacted considering the variety of subjects, society and problems. One of the
important fields in law is Intellectual Property Rights in which the exclusive rights in terms of limited
monopoly in respect of commercial exploitation are given to the person who possess any kind of intellectual
creativity. Today mostly all kinds of fields have been covered under the Intellectual Property regimes
which are very beneficiary to the holders of Intellectual Property. However some of the fields like
Traditional Knowledge are left outside the scope of Intellectual Property Laws because of its unique
characteristics. No specific legal provisions are able to protect Traditional Knowledge directly and
therefore various questions including bio-piracy have been emerged. In this article, the efforts have been
made to understand the real scope of Traditional Knowledge and to justify the needs of its protection
along with the suggestions regarding the requirements of separate legal provisions.
Introduction :
We got hurt while playing or a housewife gets a cut on the fingers while chopping vegetables,
immediately grandma applies turmeric paste on the wound that is healed in a day or two. In case of complaint
about indigestion or stomach ache, she prepares ginger or lemon decoction which solves the problem. We
are also observing in the villages Vaidhyas and Hakims who cure many diseases with herbs. Bone setters
set the broken bone with herbal medicines. Even the bites of various insects including snakes and scorpions
are cured with the use of plants and roots. These are few examples of Traditional Knowledge which is
practiced by various tribal and local communities of villages in India. This practices last from over 5000
years.
Since many centuries, people of India have great connection with the nature and we are also identified
as nature worshipers. During this time, the people got mingled with the nature and understood the secrets of
plants and their medicinal characteristics. Such knowledge is not restricted to the medicines but it applies to
various fields of life. Ayurved, Sidha and Unani are nothing else but applied systems of medicines by use
of Traditional Knowledge.
Traditional Knowledge: Meaning :
The word Traditional Knowledge is itself a suggestive word. Traditional means hereditary or which
is given by generation to generation. Knowledge means useful information. Thus Traditional Knowledge
refers to that useful information which is passes through generation to generation. As we reached to 21st
century, we have achieved great development and have done many inventions which can make the human
life very easy, smooth and comfortable and most of such inventions have been protected under various
intellectual property laws. But still, some communities are in existence in some parts of the world, where, the
development has not reached. Such communities have very perfectly preserved their knowledge by passing
that to their generations in heritage. India has very rich heritage of knowledge and in ancient period, everyone
had such knowledge but with development and urbanisation, linkage between ancient culture and men has
been disturbed and today very few people in urban areas are aware with such knowledge but, some
communities in villages have preserved it For example, Patola of Patan is an art which is available with few
families only. The Fish Therapy for asthama is exclusive knowledge of some communities of Hyderabad.
Thus, this kind of knowledge which is preserved by some communities is considered as Traditional Knowledge.
Thus, Traditional Knowledge refers to knowledge, innovations and practice of indigenous and local
communities around the world. This is the knowledge which has been preserved in human memories and not
written anywhere. It is accessible through recall and practice of learned skills in a useful way in day to day
life. The term also refers the knowledge that has been accumulated by any society in the course of long
experience in a particular place, landscape or ecosystem. Traditional Knowledge means and includes Spiritual
Experience, Philosophies, Politics, Technologies, Subsistence Activities and External relations of all forest
dwelling people whose lifestyle is strongly influenced by their own traditions.
Assistant Professor of Law and Microsoft India Research Associate, Gujarat National Law University, Gandhinagar.
60 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
According to World Intellectual Property Organisation (WIPO), ‘traditional knowledge’. refer[s] to
tradition-based literary, artistic or scientific works; performances; inventions; scientific discoveries; designs;
marks, names and symbols; undisclosed information; and all other tradition-based innovations and creations
resulting from intellectual activity in the industrial, scientific, literary or artistic fields. “Tradition-based”
refers to knowledge systems, creations, innovations and cultural expressions which: have generally been
transmitted from generation to generation; are generally regarded as pertaining to a particular people or its
territory; and, are constantly evolving in response to a changing environment. Categories of traditional
knowledge could include: agricultural knowledge; scientific knowledge; technical knowledge; ecological
knowledge; medicinal knowledge, including related medicines and remedies; biodiversity-related knowledge;
“expressions of folklore” in the form of music, dance, song, handicrafts, designs, stories and artwork; elements
of languages, such as names, geographical indications and symbols; and, movable cultural properties. Excluded
from this description of TK would be items not resulting from intellectual activity in the industrial, scientific,
literary or artistic fields, such as human remains, languages in general, and other similar elements of “heritage”
in the broad sense.”
The characteristics of Traditional Knowledge are: (1) It is held collectively, (2) It is not documented
anywhere but transmitted orally from generation to generation, (3) It is in the state of constant evolution
responding to the constant challenges and needs.
Traditional Knowledge as an Intellectual Property :
The term Intellectual Property reflects the idea that its subject matter is the product of the mind or
the intellect. They are commonly defined as the right to protect the creation of human mind. Intellectual
Property Rights are those legal rights which governs the use of such creation of mind. These could be in the
form of Patents, Trademarks, Copyrights, Geographical Indications, Industrial Designs, Layout-Designs
(Topographies) of Integrated Circuits, Plant Variety Protection etc. which are different in scope, duration,
purpose and effects. Intellectual Property Rights exclude third party from exploiting the protected subject
matter without authorization of the right holder and due to this aspect, the owner of such intellectual property
can disclose them without fear of loosing control over it. Moreover, every individual person has a personality
of his own and accordingly a person gets ideas and these ideas or intellect is regarded as the exclusive
possession of a man against all and therefore, the intellect is considered as a property of human being. The
Intellectual Properties are Intellectual Property comes under international legal protection. Thus, intellectual
property rights can be defined as the rights given to people over the creations of their minds. They usually
give the creator an exclusive right over the use of his/her creations for a certain period of time. Today these
rights are governed worldwide by Trade Related aspects of Intellectual Property Rights (TRIPS) agreement.
One of such Intellectual Property Rights, which itself is an emerging area, is Traditional Knowledge.
The main issue and challenge is the protection of Traditional Knowledge as Intellectual Property.
The primary beneficiaries of this kind of protection are indigenous people and the community groups. However,
the state as guardian of its people’s culture and heritage also has an interest in the preservation of the
Traditional Knowledge, which exists within it. The protection of Traditional Knowledge has been advocated
in many national, regional and international levels. The provision contained in Article 8 (j) of the convention
on Biological Diversity (CBD) as adopted in 1992, triggered a number of proposals to deal with this issue at
the national and international level.3 It is stated in Article 8 (j) that: “Each contracting party shall as far as
possible and as appropriate, Subject to its national Legislation, respect, preserve and maintain knowledge,
innovations and practices of indigenous and local communities embodying traditional lifestyle relevant for
the conservation and sustainable use of biological diversity and promote their wider application with the
approval and involvement of the holders of such knowledge, innovations and practices and encourage the
equitable sharing of the benefits arising from the utilization of such knowledge, innovations and practices..”4
Article 27.1 of Trade Related Aspects of Intellectual Property Rights (TRIPS) requires members to
grant for innovations in all fields of technology provided they are new, involve an inventive step and are
capable of industrial application.5 Moreover, Article 27.3 permits signatories of the TRIPS agreement to
exclude from patentability “plants and animals other than microorganisms and essentially biological processes
for the production of plants or animals, other than non-biological or microbiological processes.”6
Most notably, in 2000, an Intergovernmental Committee on Intellectual Property and Genetic
Resources, Traditional Knowledge and Folklore was established under the auspices of WIPO. A corollary to
the assumption of the necessity to protect Traditional Knowledge is the assertion of the right of indigenous
peoples and traditional communities “to determine the appropriateness of the use being made of their culture”.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 61
It is recognised that each indigenous community must retain permanent control over all elements of its own
heritage. It may share the right to enjoy and use certain elements of its heritage under its own laws and
procedures, but always reserves a perpetual right to determine how shared knowledge is used.7 The main
Objective of protection would be to obtain recognition and some compensation for the commercial use of
Traditional Knowledge outside the community of the society, which generated it, either by excluding the
unauthorised use by third parties, or by ensuring a right to remuneration or benefit sharing for such use. This is
most important in the context that more than 80% of medical plants are collected from forests or uncultivated
sources. So its protection in form of a recognised Intellectual Property has became a need of an hour.
Importance of Traditional Knowledge :
Traditional Knowledge has been a part and parcel of the lives of son of the soil and thus all the
indigenous communities. The Traditional Knowledge has been utilized by these communities in their day to
day lives but more importantly as a tool towards better and prudent management of scarce resources. This
Traditional Knowledge have been realised by these indigenous communities for a sustainable development
and is a key to their existence and the survival of their natural surroundings for use by their future generation.
This role of Traditional Knowledge is very much true for communities around the world but more importantly
for communities in the developing nations.
Traditional Knowledge is like an umbilical cord of a community’s identity besides commanding huge
utility value. For developing countries, Traditional Knowledge is essential for ensuring food security and
health of millions of people in the developing world. According to the World Health Organisation, in many
countries traditional medicinal system provides the only affordable cure to the poor. Many modern medicines
have been derived from the knowledge of healing properties of plants, animals etc. Traditional practices and
efforts of local farmers have led to the evolution of modern farming techniques.
The role of Traditional Knowledge with its spiritual, cultural and economic value is being increasingly
recognised today. Such knowledge has been used for centuries by indigenous and local communities under
local laws, customs, and traditions. Such knowledge economy passes the totality of all knowledge and
practices, whether explicit or implicit, used in diverse facet of life. This knowledge which is the result of
community’s cooperative efforts is built on the foundation of past experiences and observations. The Products
based on traditional knowledge are important sources of income, food and healthcare for large parts of the
population in developing countries in particular and, in turn for their sustainable socio-economic development.
Traditional Knowledge evolves over a period of time by contributions of members of a particular
society. Modified, enlarged and enriched, it becomes a valuable knowledge for the particular society since it
is tasted through use over a period of time. It is generally an attribute of a community intimately linked to a
particular socio-economic context through various economic, cultural and spiritual activities. What makes
traditional knowledge traditional is not its antiquity, but the way it is acquired and used. In other words, the
social process of learning and sharing knowledge, which is unique to each culture, lies at the very heart of its
traditionality.8
Traditional Knowledge is not static. It is inherently dynamic, as it evolves in response to challenges
posed by the environment. The changing social environment alters its form and content; thus it is subject to
a continuous process of verification, adaption and creation. Traditional Knowledge encompasses the entire
field of human endeavor. It includes a broad range of subject matter such as agriculture, scientific, technical,
ecological, medicinal and biodiversity related knowledge; expression of folklore in the form of music, dance,
song, handicrafts, designs, stories and artwork, element of languages, such as names, geographical indications
and symbols; and movable cultural properties.9
What is the need to protect Traditional Knowledge ?
Protection of Traditional Knowledge has always been a matter of interest in view of the rich countries
like India. The knowledge of such kind has always been in the hands of the indigenous and local communities
which are being exploited on large scale without a share of profit being handed over to them. These resources
are used in such way that leads to bio piracy. The unique nature of such knowledge makes it unfit for
protection by the existing legal structure.
As social structure became complex and human settlement pattern evolved from primarily tribal
societies to complex villages and even more complex, the notion of THINE & MINE began to manifest
more and more in human life. The development of concept of private property and its spread from tangible
62 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
objects to intangible phenomenon such as knowledge intellect and ideas. The creation of the legal concept of
Intellectual Property was evidenced to this extension of the scope of ownership.
Thus the Traditional Knowledge is a valuable asset first to the local community on which depends
their livelihood and is an enabling tool for better management of their local eco-system. The Traditional
Knowledge is used as an input to modern industries such as pharma, botanical medicines, cosmetics, modern
wear, agriculture, and biological pesticides and so on. Thus protecting Traditional Knowledge has the potential
to improve the performance of many developing countries’ economy by enabling grater commercial use of
their biological wealth and increasing exports of Traditional Knowledge related products.
Several academicals studies on traditional communities provide ample evidences that the protection
of Traditional Knowledge can provide significant environmental benefits. Much of the world’s crop diversity
is in the custody of farmers who follow age old farming and land use practices in ecologically complex
agricultural systems which enable the conservation of biodiversity.
The reasons for protection of Traditional Knowledge can be ethical, economic, scientific and moral.
The question of preserving Traditional Knowledge never arose for thousand of years / centuries, than what
is its significance now? The answer to this question is attempts to get intellectual property protection on
naturally occurring substances have alerted developing countries like India about the value of Traditional
Knowledge. Such countries began to realise the importance of Traditional Knowledge only after the scientific
advanced nations of west started granting Intellectual Property Rights to Traditional Knowledge in their own
nations and even to that which actually disseminated from local and indigenous communities living in developing
nations of the World. Such use can be termed as Bio Piracy whereby unauthorised extraction of biological
resources or Traditional Knowledge of developing countries are done for obtaining patents without giving
compensation to the original knowledge holders. Patent is an exclusive right given by the Government to the
inventor for the invention. For getting patent, the criteria are Novelty, Utility and Inventiveness. Novelty
means, the Invention must be totally new or original which is not under the knowledge of any other person.
Utility refers to practical usage and industrial application of any invention. Inventiveness means non obviousness
which means the invention must be such which is not obvious and it is advanced in technology comparing to
the knowledge of any person skilled in that technology. After getting patent over the invention, the patent
holder can prevent anybody from using or producing that invention. Some of the eye opening cases in this
respect are discussed here:
1. Turmeric Patent Case : Turmeric is considered as a native plant of south Asia which is grown in
India for thousands of years. It is used in Indian system of medicine in all forms including paste,
powder, decoction, and oil etc for internal and external application. Its medicinal qualities such as
wound healer, anti-septic, anti-parasitic, blood purifier, pain reliever and cosmetic purposes are a
common knowledge in India. On March 28, 1995, two expatriate Indians at the University of
Mississippi Medical Centre namely Suman K. Das and Hari Har P. Cohly were granted a US
patent no.5, 401,504 on use of turmeric in wound healing. The patent was assigned to the University
of Mississippi Medical Centre, USA. The Council of Scientific & Industrial Research (CSIR),
India, New Delhi filed a re-examination case with the US PTO challenging the patent on the grounds
of existing of prior art. CSIR argued that turmeric has been used for thousands of years for healing
wounds and rashes and therefore its medicinal use was not a novel invention. Their claim was
supported by documentary evidence of traditional knowledge, including ancient Sanskrit text and a
paper published in 1953 in the Journal of the Indian Medical Association. Despite an appeal by the
patent holders, the US PTO upheld the CSIR objections and cancelled the patent. The US Patent
Office revoked this patent on April 21, 1998, after finding that there was no novelty and the so
called findings by innovators were already known in India for centuries. The turmeric case was a
landmark judgment case as it was for the first time that a patent based on the traditional knowledge
of a developing country was successfully challenged.Various references were given to show evidence
of Traditional Knowledge of turmeric and finally the Patent was revoked. This case also showed
that how our medicinal plants and Traditional Knowledge are exploited through bio piracy. 10
2. Neem Patent Case : A patent was granted to W. R. Grace of New York and the U S Department
of Agriculture in the European Patent Office (EPO) for a method of controlling Fungi on plants with
the help of neem oil wide patent No. 436257, September 14, 1994. Dr. Vandana Shiva, Director,
Research Foundation for Science, Technology and Ecology, Ms. Linda Bullard of International
Federation of Agriculture Movements and Ms Magda Aelvoet a green party member of European
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 63
Parliament filed a legal opposition to the grant of this patent on the ground that the fungicidal effect
of hydrophobic extract of Neem Seeds was known and used in India for centuries in Ayurvedic
Medicine to cure skin diseases and in agriculture for controlling fungal infenction in plants.
Subsequently with adequate evidences of traditional use of the fungicide in India, the EPO revoked
the patent on May 10, 2000 on the ground that there was no inventive step which is required in any
patentable invention. Against this order, the assignee preferred an appeal and EPO finally revoked
the patent rights on March 8, 2005 by stating that there existed Traditional Knowledge in India
relating to the use of the neem plant and there was no novelty and invention.11
3. Basmati Rice Case : Basmati is a traditional rice variety of Indian sub-continent specially raised in
north-western parts of India and Pakistan for thousands of years. Rice Tech. Inc. A Texas based
American company was granted a generic patent for developing Basmati rice lines and grains BAS
867, RT 1117 and RT 1121 derived from Indian basmati crossed with long grain and semi dwarf
varieties. The patent was for 20 far reaching claims including planting, harvesting, and collection
and cooking of basmati grain. Research Foundation for Science and Technology of India filed a
Public Interest Litigation in Supreme Court of India on March 4, 1998 for appropriate directions to
urge the Government of India to challenge the patent at USPTO. With the efforts of said institution
and Government of India, the USPTO was forced to reexamine and narrow down the patent on
August 14, 2001. Out of 20 claims, 15 have been withdrawn and struck down and the USPTO
confirmed the patentability of three claims of original patent relating to specific varieties bred by
RiceTec. Other two claims were amended for a narrow scop. 12
Whether Current Intellectual Property Laws are sufficient to protect Traditional Knowledge ?
Traditional Knowledge refers to the long-standing traditions and practices of certain regional,
indigenous or local communities. Traditional knowledge also encompasses the wisdom, knowledge, and
teachings of these communities. In many cases, traditional knowledge has been orally passed for generations
from person to person. Some forms of traditional knowledge are expressed through stories, legends, folklore,
rituals, songs, and even laws. “Traditional knowledge” is not recognized as “knowledge” by all who study it
since it includes beliefs, values and practices. Traditional Knowledge includes information on the use of
biological and other materials for medical treatment and agriculture, production processes, designs, literature,
music, rituals, and other techniques and arts. These broad set includes information of a functional and of an
aesthetic character, that is, processes and products that can be used in agriculture or industry, as well as
intangibles of cultural value. Traditional Knowledge is not static; it evolves and generates new information
as a result of improvements or adaptation to changing circumstances.
Several proposals have been made in the current IPR system, to protect Traditional Knowledge. Such
proposals are not sufficiently clear on the protection issue because of the diversity of Traditional Knowledge
itself. Therefore, a fundamental question, before considering how Traditional Knowledge may be protected,
is to define in a form of need for the protection of Traditional Knowledge which may include various reasons
including Equity considerations, Conservation concerns, The preservation of traditional practices and
culture,The prevention of appropriation by unauthorized parties of components of Traditional Knowledge,
and Promotion of its use and its importance in development.13 Few experts opines to protect Traditional
Knowledge under patent regime but the criteria of Novelty and Inventive Step will not be passed in case of
Traditional Knowledge. Trade Secret method to protect Traditional Knowledge will also fail due to unavailability
of Trade Secret related law in India. In such circumstances it is clear that current Intellectual Property
System is not well equipped to protect Traditional Knowledge. However, certain steps are taken by India in
furtherance of protecting Traditional Knowledge.
Indian Initiative for Protection of Traditional Knowledge :
After understaning the importance of Traditional Knowledge and considering various threats of bio-
piracy, India has taken initiative for protection of Traditional Knowledge in form of following initiatives.
1. By enactment of Various Legislations :
(A) The Geographical Indications of Goods (Registration and Protection) Act, 1999: -
This law provides for registration and protection of Geographical Indications relating to
goods in India, which is collectively hold by any community. It prevents the unauthorised use
of registered Geographical Indications by others.
64 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
(B) The Protection of Plant Variety and Farmers Rights Act, 2001: - This law protects
the rights of the farmers in respect of their contribution made at any time in conserving,
improving and making available plant genetic resources for development of new plant
varieties. It also protects the plant breeders rights to stimulate investment for research
and development and facilitate the growth of the seed industry in the country. The act also
recognise the rights of the farmers to save, use, sow, re-sow, exchange, share and sell farm
products including seed of registered variety but not the branded seed. The act contains
provisions to facilitate equitable sharing of benefits arising out of the use of plant genetic
resources that may accrue to a breeder from the sale and disposal of seeds or planting
material of a protected variety.
(C) The Biological Diversity Act, 2002: - This Act envisages three tier structure comprising
of National Biodiversity Authority, State Biodiversity Boards and Biodiversity Management
Committees, at the local level to regulate access to and utilization of biological resources. A
non citizen, who intends to obtain any biological resources occurring in India or knowledge
associated with it or transfer any biological resource or knowledge, he has to obtain approval
from the authorities. Any person, who intends to apply for patent or any other form of
Intellectual Property in India or outside the country, has to provide for benefit sharing as
determined by the National Biodiversity Authority.
2. By establishing Traditional Knowledge Digital Library :
Documentation of existing knowledge, available in public domain, on various traditional systems of
medicine has become imperative to safeguard the sovereignty of this traditional knowledge and to protect it
from being misappropriated in the form of patents on non-original innovations, and which has been a matter
of national concern. In 1999, the Department of Ayurveda, Yoga & Naturopathy, Unani, Siddha and
Homoeopathy-(AYUSH), erstwhile Department of Indian System of Medicine and Homoeopathy (ISM&H)
constituted an inter-disciplinary Task Force, for creating an approach paper on establishing a Traditional
Knowledge Digital Library (TKDL). The project TKDL was initiated in the year 2001. TKDL provides
information on traditional knowledge existing in the country, in languages and format understandable by
patent examiners at International Patent Offices (IPOs), so as to prevent the grant of wrong patents. TKDL
acts as a bridge between the traditional knowledge information existing in local languages and the patent
examiners at IPOs.The Traditional Knowledge Digital Library classifies the entire traditional knowledge
related information in modern system as per the International Patent Classification into sections, classes, sub
classes, main groups and sub groups. This classification system evolved by India is known as Traditional
Knowledge Resource Classification (TKRC).
Glittering Example of Benefit Sharing: Jeevani Medicine Issue :
Some of the scientists who were engaged in All India Coordinated Research Project on Ethnobiology,
when they were on a botanical expedition in to the Agasthiyamalai of Western Ghat in Thiruvananthapuram
District of Kerala in 1987, found that the Kani tribe people were consuming some fruits which were
keeping them energetic and agile. The scientists obtained information from the trible people after much
persuation that the fruits were obtained from a plant which was recognized as “Aarogyappacha” which was
containing certain glycolipids and non-steroidal components which were anti-stress, anti-hepatotoxic and
immunorestorative properties. The Tropical Botanic Garden and Research Institute (TBGRI) executed a
benefit sharing arrangement with Kanis for making “Jeevani”, a herbal medicine from out of the leaves of
said plant Aarogyappacha and 3 other medicinal plants.
Thereafter a private company namely Arya Vaidya Pharmacy Ltd was given a license to manufacture
the drug for a period of seven years against the fees of One million Rupees. It was further decided that th
Kani Tribes would receive 50% of the license fees as well as 50% of the royalty obtained by the TBGRI on
the sale of said drug. The prime concern of the tribals in the beginning was to evolve a viable mechanism for
receiving such funds. Finding the solution for such concern, a registered Trust got created and most of the
Kani families became members of this trust. This is considered as one of the best example of the use of
traditional knowledge by properly compensating the forest dwellers. This issue is very significant where
prior consent is obtained from the knowledge holders before accessing the bio-resource and before using
their Traditional Knowledge and benefit sharing arrangement was made for utilizing their Traditional
Knowledge.
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Need for a Sui Generis System :
The protection of Traditional Knowledge contains end number of policy issues, notably the objectives
and modalities of such protection, and its impact and implications for its intended beneficiaries. Such issues
are extremely complex, since there are broad differences about the definition of the subject matter, the
rationale for protection, and the means for achieving its purposes. The issues relating to Traditional Knowledge
should be addressed in a different manner, including ethical, environmental and socio-economic concerns
and at the international level also, all the countries are required to protect their Traditional and Indigenous
knowledge by a suitable sui generis legislations. Therefore India also needs to enact a suitable legislation for
the protection of Traditional Knowledge.
Conclusion :
Differences may exist in regard to need, scope and nature of legal protection in evolving a complete
protection system for holders of Traditional Knowledge. The reason being that several thousand indigenous
communities who are the holders of Traditional Knowledge have very distinct cultural benefits and mannerisms
in protecting their traditional knowledge which may be distinct form others. Some countries have reformed
their laws to recognise private community based property rights of forest dependent communities. The
primary problem that traditional knowledge holders face is that they have to live with traditional as well as
modern intellectual property systems. One possible way is to introduce a system specifically designed to
address the needs and concerns of a particular issue. Protection of Traditional Knowledge is a burning issue
in 21st Century and India also need such system so that such knowledge, which is identity of our country, can
be preserved. Inspite of this, it is difficult to protect Traditional Knowledge. Some countries have enacted
laws for its protection because such knowledge is an integral part of human rights of indigenous community.
This is a subject with great diversity so it requires special Government treatment and intervention otherwise
end number of communities would be deprived of their basic rights and knowledge.
(Footnotes)
1 By Hardik Parikh, Assistant Professor of Law and Microsoft India Research Associate, Gujarat
National Law University, Gandhinagar.
(Endnotes)
2
Traditional Knowledge
– Operational Terms and Definitions prepared by Secretariat, Page 11, Para 25,
INTERGOVERNMENTAL COMMITTEE ON INTELLECTUAL PROPERTY AND GENETIC
RESOURCES, TRADITIONAL KNOWLEDGE AND FOLKLORE, Third Session, Geneva, June
13 to 21, 2002, World Intellectual Property Organisation, Geneva, WIPO/GRTKF/IC/3/9 available
at: http://www.wipo.int/edocs/mdocs/tk/en/wipo_grtkf_ic_3/wipo_grtkf_ic_3_9.pdf
3 Report of the UN Secretaty General on the Intellectual Property of Indigenous Peoples, EICN.41
Sub. 2/1992/30.
4
Article 8 (j) of Convention on Biological Diversity, 1992 United Nations, available at:
https://www.cbd.int/doc/legal/cbd-en.pdf visited on May 1, 2014 5.00 p.m
5
Article 27, Trade Related Aspects of Intellectual Property Rights negotiated at Uruguay Round of
General Agreement on Tarriffs and Trade in 1994, available at:
http://www.worldtradelaw.net/uragreements/tripsagreement.pdf visited on April 30, 2014.s
6
Ibid.
7 Raju K. D, Intellectual Property Law, First Edition 2005, New Era Law Publications, New Delhi.
8 Alikhan Shahid and Mashelkar Raghunath, Intellectual Property and Competitive Strategies in the
21st Century, First Indian Reprint : 2006, Published by Aditya Books pvt ltd. New Delhi.
9 “Protection of Traditional Knowledge: Global Intellectual Property Issue. “ WIPO/ISESCO
Conference on Intellectual Property. Baku, May, 21-23. WIPO-ISESCO/IP/BAK/01/INF.4
10
http://www.tkdl.res.in/tkdl/langdefault/Common/Biopiracy.asp?GL=Eng visited on May 1, 2014, 5.00
p.m.
11
Ibid
12
Shahid Alikhan, Raghunath, Intelelctual Property and Competitive Strategies in the 21st Century,
Aditya Books Pvt. Ltd, 1st Indian Reprient 2006.
13
Trivedi Y.J & Joshi Shivani, IP at Glance (2010) – Jamnadas Publication,
66 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
CONSTRUCTION AND STANDARDIZATION OF THE TEST OF PROFESSIONAL
COMPETENCE OF SCHOOL SUPERVISORS
Alka Sapre *
Abstract
School supervision plays significant role in the development of education system, by monitoring
the quality of schools and by supporting their improvement. For school supervision, supervisor plays an
important role for the improvement of educational quality, controlling, decision making and guidance etc.
The actions of supervisors are in principle based. For this supervisors should be competent enough.
Present study focuses on “Construction and Standardization of the test of Professional Competence of
School Supervisors”
The research was of survey type, which consists of a multistage random sample of 252 supervisors
of the GSEB English medium schools of Gujarat state. An opinionaire was constructed and standardized
by the researcher and administered on the sample subject. The interpretation of data was done with the
statistical methods mean, standard deviation and t-test. It was found that there is no significant difference
found between the professional competence of rural and urban area school supervisors and professional
competence of school supervisors with teaching experience.
Introduction
School supervision plays significant role in the development of education system, by monitoring the
quality of schools and by supporting their improvement. In almost all countries, the main performer incharge
of supporting and controlling schools and teachers is the school supervision. The term supervision generally
refers to two different, but corresponding tasks: one, to control and evaluate and other, to advice and
support teachers. To undertake these functions, supervisors are in principle based. The actions of supervisors
are expected to contribute to quality improvement. For school supervision, a supervisor plays an important
role for the improvement of educational quality, controlling, decision making and guidance, etc. Core role of
supervision is to support by offering advice and guidance on how to improve.
According to Igwe (2001) supervision includes evaluation, quality control and monitoring for the
purpose of infrastructural and curriculum growth and development. In order to accomplish this, definite
tasks of the supervisor in a current school have been identified and listed which are as follows:
a) Help head teachers for knowing the students better
b) Helping teachers for professional enlargement
c) Making better use of teaching materials
d) Acquiring cooperating spirit for team work
e) Improving teacher’s appraisal of his standards
f) Getting better methods of teaching
g) Attainment of uniqueness for the teacher in the service.
h) Curriculum development plan for the faculties.
Perception of professional competence has developed over the last four decades from a basic
creation representing specific knowledge to a more universal one which includes an application of particular
knowledge. The familiar meaning of the professional competence used now a days as routine and sensible
use of values, clinical reasoning, knowledge, technological skills, reflections, emotions and communication in
routine practice for the advantage of a commune and individual. The professional competence implies a
minimum level of expertise in performance.
The observation of professional competence articulates a set of qualification preconditions which
are skills, professional knowledge and attitudes essential for a flourishing professional performance. The
core competencies should be always present at the commence of teaching profession and these conditions
can be formed and developed over the career development.
Statement of a problem
Construction and Standardization of the test of Professional Competence of School Supervisors
Figure 1
A bar diagram indicating professional competence mean scores and standard deviations of rural
and urban area school supervisors
It is observed from the table 1 that the calculated absolute value of t-test is 0.585 which is less than
the table‘t’ value 1.96, at 0.05 level of significance. Therefore, the null hypothesis “There will be no significant
difference between the mean scores of the professional competence of supervisors of rural and urban
areas” is accepted. So, it is concluded that there is no significant difference found between the scores of
supervisors of rural and urban areas.
Table 2
Mean, S.D., t-value and p-value of school supervisors with teaching experience
Statistical parameters Score of school supervisors with teaching experience
< 10 Years > 10 Years
N (No. of supervisor) 134 118
Mean 184.6866 184.8559
Std. Deviation 10.24102 7.32549
t-value -0.149
p-value 0.882
Figure 2
A bar diagram indicating professional competence mean scores and standard deviations of
school supervisors with teaching experience
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 69
It is observed from the table 2 the calculated absolute value of t-test is 0.149 which is less than the
table‘t’ value 1.96, at 0.05 level of significance. Therefore, the null hypothesis,” There will be no significant
difference between the mean scores of the professional competence of school supervisors with teaching
experience” is accepted. So, it is concluded that there is no significant difference found between the mean
scores of the professional competence of school supervisors with teaching experience.
Findings of the study :
· There is no significant difference between the mean scores of the professional competence of
supervisors of Gujarat belonging to area of schools will be accepted at 0.05 levels. The urban and
rural area supervisors do not differ in their professional competence. This may be due to similar
work load, job efficiency and educational awareness in Gujarat.
· There is no significant difference between the mean scores of the professional competence of
supervisors of Gujarat belonging to teaching experience of schools will be accepted at 0.05 levels.
The teaching experience of the supervisors does not differ in their professional competence. This
may be due to similar work load, job efficiency and updated skilled knowledge in Gujarat.
Suggestions :
· The difference does not exist between the rural and urban area school supervisors of Gujarat with
respect to their professional competence. Hence, similar in-service programmes should be conducted
to lift up their professional competencies.
· The difference does not exist between the teaching experiences of school supervisors of Gujarat
with respect to their professional competence. Hence, similar in-service training and time should be
given to attain workshops, seminars to improve skills in professional competences.
Educational Implications :
The educational implications of the present study were:
Such test can help us in gathering vital information about the standards of the supervisors at the
school level. Our supervisors should be encouraged to take such test for their self assessment, which can
lead to the self improvement. The use of standardized test of professional competence can in the long run
have a positive impact for the improvement of school system. Such test can also be used for diagnostic and
remedial purpose.
Conclusion :
The researcher collected the data by using self constructed tool, analysed and interpreted
by applying relevant statistical methods. On the basis of interpretation, researcher presented the findings,
suggestions and new areas of research.
References:
Glickman, Carl D, Stephen P. & Ross- Gordon, Jovita M. (1998). Supervision of Instruction: A
Developmental Approach, Massachusetts: Allyn & Bacon.
Good, G.V. (1945) Dictionary of Education, New York: McGraw-Hill Book, Co. Inc.
Igwe, S. O. (2001) Supervision, Evaluation and quality control in Education in Nwagwu N.A Current Issues
in Educational management in Nigeria. Benin City: Ambik Press Ltd.
Mood, A. M., Greybill, F.A. and Bose, D.C.(1974): Introduction to the Theory of Statistics, McGraw
Hill
Patel R.S. (2011) Statistical Methods for Educational Research, Jay Publication, Ahmedabad.
Siddhu K.S. (1990) Methodology of research in Education, New Delhi: Sterling Publisher (P) Ltd., P.
253.
Glickman, Carl D, Stephen P. & Ross- Gordon, Jovita M. (1998). Supervision of Instruction: A Developmental
Approach. Massachusetts: Allyn & Bacon.
Wikipedia, the free encyclopaedia
70 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
A STUDY OF PREVALENT SITUATION OF COMPUTER EDUCATION IN PRIMARY
SCHOOLS
Parulben Ishwarbhai Patel *
Abstract
This research has been conducted keeping in mind certain aspects about computer education for
teachers and basic physical facilities for computer education in primary schools of Sanand Taluka.
The investigator has selected 100 teachers who are involved in computer education by using
percentage as the statistical technique and has derived various outcomes which have been described in
details in the research paper.
Introduction : Human beings have always been research oriented. They keep on discovering new things
to enhance physical facilities. A man has made many revolutionary discoveries and has brought about
revolutionary changes in his lifestyle. The education system which began before the Vedic age has entered
into the 21st century. The education system which has passed through such a long period of time, has seen
several changes, current age is considered as the age of science and technology. Science and technology
have made progress in many fields. The inventions of television and radio have brought the world into the
sitting room of a house. The invention of computer in 20th century has brought about revolutionary changes
in every field of life. It has dedicated innovative researches in the field of education as well.
In puranic times, the teachers (Gurus) used is teach their students (shishyas) in Gurukuls. As the
time passed by, the education process changed and the students began to study in classrooms. In ancient
times, the education process had begun under tress but now it has entered into the computer laboratories.
Today’s students are future of India of learning consciousness through computer skills and can use computer
as a tool of self-study in the 21st century. It has become inevitable to know computer to change the form of
education and to remain in contact with society, country and the world. Thus, the investigator has made an
attempt to know real situation about what is the prevalent situation of computer subject in primary schools.
Problem statements : A study of prevalent situation of computer education in primary schools
Objectives :
1. To study the situation of computer education in primary schools.
2. To study about the physical facilities in terms of computer education in primary schools.
3. To study about the training of teachers involved in computer education in primary schools.
Research questions :
- What will be the physical facilities in terms of the computer education in primary schools?
- What will be the situation of management for teaching the subject of computer?
- What will be the situation regarding training of teachers in terms of computer subject in
primary schools?
Importance : In this study an attempt has been made to know and improve the condition of computer
subject of the students of primary schools. This study also aims to make computer education more effective.
When a child moves ahead in his studies, certain skills develop in him. It becomes conscious to
improve the knowledge of computer and gain dominance over the computer
This study will provide the knowledge about difficulties faced by the students and the prevailing
situation of computer education in the primary schools. Besides, this study will provide and approach to
make the teachers of primary schools of Sanand Taluka more creative.
Study : To find solution to a problem, to conduct research on a subject or to conduct a deep criticism on a
research. This research attempts to study about the subject of computer being taught in the primary schools
of Sanand Taluka.
Limitations :
- This study is confined to the subject of computer.
- This study is confined to the primary schools of Sanand Taluka.
- This study is confined to the physical facilities of computed and achievement of the students.
* Professor, ** Research Scholar, Dept. Extension & Communication Faculty Family & Community Sciences
The M.S. University of Baroda, Vadodara.
90 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
advertising. Therefore, many of our leading corporation, it’s important to work with your marketing team in
order to come up with the best and most creative ways to present messages about your business.
Corporate communication is an essential aspect of communication, which needs to be studied and
put to use in all the corporate organization for greater efficiency at work. Corporate communication collectively
refers to the communication processes that are meant for corporate or business purposes. Corporate
communication refers to the communication within corporate organization (internal communication) as well
as the communication between different corporate entities (external communication). Corporate
communication can make use deferent types of mass media. There are basically two types of corporate
communications: internal corporate communication and external corporate communication.
As per Corporate Communication International (CCI), Corporate Communication encodes
and promotes:
a) Strong Corporate Culture : A strong corporate culture is important part of corporate
communication. The culture determines the organizations effectiveness. The promotion of excellent
corporate culture will also help in enhancing an organizations brand value. The effective corporate
culture will enable employee’s job satisfaction and it would be useful in maintaining a good stakeholder
relationship.
b) Coherent Corporate Identity : A coherent corporate identity is determines an organizations
consistency. An organization should achieve coherency in its self presentation. If the identity of the
corporate is properly portrayed then it helps in corporate branding.
c) Reasonable Corporate Philosophy : The corporate philosophy should be properly imparted to
the stakeholders. Proper corporate philosophies will enable the interest of investors’ tec.
d) Corporate Citizenship : An organizations corporate values and how it behaves as a corporate
citizens have a direct relationship with its business performance and financial success. Investing in
corporate citizenship is a positive brand building strategy.
e) Relationship with Press : Good relationship with press plays a major role in corporate
communication. Media can be a creator as well as can be a destroyer for a corporate.
f) Communication in Crisis : A crisis is a situation that threatens the integrity or reputation of a
company, usually bought on by a a verse or negative media attention. The recent on goings in
Satyam is an apt example of crisis communication.
g) Understanding the communication tools and techniques : The communication tools and
techniques are the most important part in corporate communications. Until and unless a corporate is
awaie of the effective tools and techniques available for corporate communication it is very difficult
for them to be successful.
h) Global Communications : Every corporate is stretching their boundaries and globalization is the
common term in the world. A corporate is no more restricted to the closed circles of its originating
country. To attract the global investors the global communication has to be very effective. Every
organization is going for cross border mergers and acquisitions, so it’s very important for the
organizations to have a proper corporate communication in order to enter into feasible deal. For
instance, Tata Steel acquired Corns. The communication from the Tata Steel was effective which
attracted the interest of the stokeholder’s of Corus.
The top ten corporate communication strategies which are going to make a mark in the
coming periods are as under:
Social Media : Social media continue to cause a transformation in the communication profession.
The tools involved include the use of Blogs to communicate with employees and customers; the use of
platforms like social networks and wikipedia for sharing and collaboration, and other new tools and technologies
like pod casts, video- casts, online communities, and more. Social Media demands a basic shift in the way
communicators see their role and approach their stake holders.
Employee Engagement during Tough Times
Because of the current economic crisis in the US and most of me world, organizations are looking
for programs that help them inspire employee engagement during these difficult and changing times.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 91
Change Communication
The successful use of the change theme by the Obama presidential campaign last year and its
continuing existence with the Obama administration has brought the issue of change to the forefront of
people’s interfaces Current economic upheavals add to the need for managing and communicating
organizational and individual change.
Managing Generational Differences.
Because of the aging baby-boomers and the increasing number of generations X and Y in the
workplace, organizations are seeking programs to help them handle generational differences at work.
Cross Cultural Communication and Global Competence:
Cross cultural communication is an old topic that is enjoying a renewed interest because of the
election of the first African American President, the rise of global business, outsourcing, wars and the clash
of cultures, the interdependence of world economies, and the global internet. The three main components of
cross cultural communication are subject matter, medium of delivery, cultural consideration. Cross cultural
communication basically looks to how people, from different cultural backgrounds, endeavor to communicate.
User-Generated Content
Social learning and user-generated content are two related areas of rising interest. A good part of
user-content is generated through social networks by people posting their ideas, videos, iPods, and other
content on blogs, forums, YouTube, Linked In, and other platforms. Some are collate orating on creating
content that others can access, learn, and use. We at Human Extension have been encouraging participant
in our Online Human Extension Certification to create their own content and bring ‘t to the sessions or post
online.
Strategic Communication Planning
More and more organizations arc demanding that their communication effort be planned to support
the organization’s strategic objectives. Manager as Communicator:
Research has shown that employees prefer to hear about important organizational news from their immediate
supervisor. That’s why many organizations are looking for ways to help their managers communicate their
strategic objectives more effectively to employees.
Communication Return on Investment, Measurement, and Audit
Documenting the impact and validity of communication programs continue to be of critical importance.
Conducing Return or. Investment analysis, communication audits and measurement continue to be of great
interest to organizations.
Green Corporate Communication
Talking the green talk is no simple matter, what with the lack of definitions, the high expectations,
and the countless critics and watchdogs ready to pounce if you don’t get it right. The public is hungry for
corporates to look up to, but they do not trust what they hear. But the corporate risks of sticking one’s neck
out, calling attention to what a company is doing right, often unwittingly illuminates environmental problems
about which the public was not aware. Corporates are being Dressed to talk about what they are doing - and
not doing - by customers, employees, Investors, activists, and others. Previously reclusive corporates are
rethinking their taciturn strategies. Hence corporates are increasingly adopting ‘green policies’ in their
organizations
Creative Corporate Communication
Creative corporate communication is all about getting your message across to your customers.
What that message is might be the starting point of discussions within the firm. The message can be
communicated in many different ways.
It also believes that needs to be more creative in the way it gets its message across. In competitive
markets where there are many choices, making sure customers associate your product with their needs is
crucial.
That was the reason researcher thought to study communication practices and trends of corporate
of Gujarat state
The study identifies corporate communication practices and trends in Gujarat. With the reference to
the above, following questions arises:
92 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
- What are the main roles that corporate communication plays?
- What are the main functions of corporate communication ?
- What are the core competencies that define excellence for corporate communication practitioners?
As the latest study of corporate communication in Gujarat, these findings provide current information
and insight into the development of the practice of corporate communication in the world’s largest emerging
economy.
Therefore a study on corporate communication Practices and trends in the selected corportes of
Gujarat state.
Objective
To study corporate communication practices and trends in selected corporates of Gujarat state.
Methodology
Purposive sampling was used to collect data for the study. Convenience sample of 14 Gujarat based
Indian corporates were selected. Indian business professionals prefer to give information face to face to
individuals they know and trust. Fourteen Corporates were identified and contacted by the researchers. All
of them took part in the survey via personal meeting, e-mail and telephone. The information was provided on
the bases to keep their identity confidential.
The survey was done by using a questionnaire schedule. Questionnaire was comprised of questions
that focused on:
· Structure of Corporate Communication
· Communication strategies,
· Communication channels used
· Practices of corporate communication to communicate with stakeholders
· Challenges facing corporate communication
· Role of Corporate Communication in company’s success
· Core competencies of an excellent corporate communicator.
As part of the data collection and analysis procedure, the names and affiliations of the corporates
were held in strict confidence, and have not been associated with individual responses. In order to motivate
the corporates to provide detailed answers and spend adequate time on the questionnaires, it was informed
that the study was academic exercise and could be of help have an overview about their corporate
communication system.
Findings
Background Information:
Among fourteen corporates
· Five were from manufacturing and production sector,
· Two from each service sector, insurance sector, marketing sector and banking sector
· One company was from finance sector.
Majority six corporates operate from 6-10 locations and equal number i.e. four corporates operate
from 1-5 locations and four from more than 10 locations.
Separate Department for Corporate Communication and its structure:
· Equal number i.e. seven corporates had separate corporate communication department and seven
did not have separate department of corporate communication.
· Eight corporates had corporate communication since 3-5 year, five corporates had corporate
communication since 6-10 years and only one company recently introduced corporate communication.
· Eight corporates had more than 5 members in corporate communication team and six corporates
had 3-5 members in their corporate communication department.
· High majority i.e. Nine corporates out of fourteen have formal structure of corporate communication
and five corporates had informal structure of corporate communication.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 93
Adjoining Departments to Corporate Communication :
· All the corporate reported that marketing and public relations are part of corporate communication.
Twelve out of fourteen corporates had human resource management and industrial relations are
part of corporate communication. Only two corporates had administration and production as part of
their corporate communication.
Communication Strategies for Corporate Communication :
· All the fourteen corporates responded that they follow various communication strategies for corporate
communication in their respective corporates.
· All the corporates fourteen used social media, employee engagement during tough times, change
communication, strategic communication planning and creative corporate communication as
communication strategies for their corporates. Twelve corporates reported that they used
Communication ROI, Measurement and audit and ten corporates reported that they used green
corporate communication, managing generational differences, cross cultural communication and
global competence and user-generated content as communication strategy to improve corporate
communication in their corporates.
Communication Channels used for Communication :
· All fourteen corporates used telephones, cell phones, SMS, websites and online audio and video
conference tools as communication channels for communicating, twelve corporates used company
intranet, blogging and youtube, where as ten corporates reported that they used bulk email and RSS
feeds as channels to communicate.
· Eight out of fourteen corporates reported that they have their own corporate film to showcase their
vision, mission, product, work culture and value system.
Methods and Channels for Communication to Communicate with Internal Communication
and External Communication
· All the corporates used face to face, formal meetings, department discussions, inter-departmental
meetings, written communication, informal meetings, tele-talks, and formal email as method of
communication for their internal stakeholders. Twelve corporates reported that they used learning
material/manuals, training sessions and company intranet and ten corporates used news-letters and
eight corporates used corporate film to communicate with their internal stakeholders (employees).
· All the corporates used telephones, cellphones, SMS, websites, circular and notifications, written
letters/ memos, conferences, meetings and face to face interactions as channels for internal
communication. Twelve corporates used company intranet, blogging and youtube for internal
communication, and ten corporates used house
· All the corporates used advertising, internet, marketing communications and media relations as
means of communication for external stakeholders. Twelve corporates used annual reports and
investor relations and ten corporates used public meetings, conferences, media appearances and
celebrating annual day as means to communicate with their External stake holders.
Problems faced in Corporate communicate:
· Ten out of fourteen corporates reported that they face problems like miscommunication, incomplete
communication, technological problems, attitude problems, generation gap and no/less communications
between the departments. Eight corporates reported that they faced problems like copping with
changing situation an no/ less informal dialogue in team, four corporates reported that they have
problems like language and no formal dialogue in team. Four corporates as in option any other also
reported that they faced problems like commitment for workplace, ownership of work and lack of
willingness to learn and grow.
· Eight corporates faced problems like communication errors, designing of message, inappropriate
channel, less trained human resources and less competent staff in communicating with external
stake holders. Six corporates faced problem of lack of focused vision and lack of universal vision
understanding, five corporates faced problems of administrative problem, technological problems
and short of corporate communication team and four corporates reported that they faced problems
like financial problem and improper planning in communicating with external stakeholders
94 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
· Half of sample i.e. seven corporates reported that they need to improve their internal corporate
communication, five reported that they had effective and complete corporate communication and
two corporates reported that their corporate communication was not effective and complete.
Digitalization of Communication Strategy
· All the corporates agreed that digitalisation of the communication strategies helped in improving
corporate communication.
· All the corporates reported that digitalisation of communication strategies helped in saving time,
best utilisation of energy, best utilisation of human intelligence, appropriate communication, effective
communication at all levels fast in response and reaches to larger number of people in less time.
Twelve corporates reported that digitalisation of communication strategies helped in generation and
dissemination of communication is easy and quick , varied communication channels make
communication interesting and communication becomes more appealing.
Effectiveness of social media in Corporate Communication
· Survey found that 14 corporates surveyed currently use various social media tools as part of their
internal communication initiatives to build community — creating a sense that employees and leaders
are in it together, and sharing both the challenges and rewards of work. However, when asked how
they would rate the effectiveness of social media tools, only 7 corporates rated most of the tools as
highly effective. And only 6 corporates rated the use of social media technology as cost effective.
· Four corporates argued that corporate communication costs a great deal of money, and most
corporates do not allocate enough of their budget for these communication activities. 2 of those
surveyed corporates said that even if some corporates undertook some corporate communication
activities, they tended to choose traditional channels and showed a lack of originality and creativity.
This explained why 2 of the corporates felt that their company’s forms of doing corporate
communication were dull and boring. Likewise, one person in ten thought that corporate communication
employees lacked professional knowledge. What’s more, 5 of the corporates mentioned that some
corporate communication activities needed the approval of the relevant government departments
due to legal requirements, and that the government would sometimes strongly interfere with the
company’s communication efforts. Unfortunately, the corporates did not provide any specific
examples.
· Of those responding to this question, 3 of them considered the biggest challenges for corporate
communication to be: the lack of social responsibility, intercultural conflicts, no awareness of charity,
dishonesty, and no public relations building.
· The further question asked corporates what they thought the contribution of corporate communication
was to the success of a company.
Role of Corporate Communication in the Success of Business : As many as Twelve of the
corporates felt that corporate communication contributed a lot to the improvement of corporate brand and
reputation, which was considered an integral part of corporate assets. Only eight corporates of those surveyed
said that well-planned corporate communication could increase sales volume and bring more business
opportunities, and consequently facilitate the future development of a company. Almost seven of corporates
hold the view that successful corporate communication could enhance a company’s competitive edge. In
addition, four of the corporates mentioned that corporate communication could boost the formation of
corporate culture and create a good working environment for the staff.
Core competencies for corporate communication professionals
· All fourteen of corporates felt that it was important to have some professional knowledge about
corporate communication. Thirteen corporates reported good communication skills and Twelve corporates
reported good interpersonal skills and PR ability as important core competencies. At the same time, Eleven
corporates of those surveyed considered that having a keen sense in observing the market was as important
as good interpersonal skills for the successful accomplishment of corporate communication.
· Nine corporate considered having some relevant working experience a key to one’s success. Eight
corporate rated having innovative ideas as important in conducting corporate communication. Apart from
the qualities listed above, several corporates also mentioned that the core competence of an excellent
corporate communicator should include the following: good spirit of teamwork, self-confidence, responsibility,
learning ability, ethics code, working under pressure and hard work.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 95
Conclusion : Attitudes towards corporate communication in India has under scored these gradual changes,
and, at first, the function was not considered important. However, corporate image and reputation are both
now assuming growing importance in the Indian market place and many of the corporates to this research
study consider corporate communication an integral part of the survival and success of a modern company.
There are many more information sources these days, each with its own unique audience and reach. However,
the common line among all these is that they are much faster than those in the earlier days, and more
importantly available on demand of high level of detail. The latest advances in information technology and its
use in corporate communications. The tools observed to be used by corporate for communication were:
• Websites • Company Intranet
• Bulk email, more personalized than ever • Blogging
• Youtube • RSS feeds
• Online audio and video conference tools
Essentially all these are technologies available at the disposal by corporates to ensure a consistent
message is passed on to the stakeholders. Most of them are now becoming the norm in India.As the study
also suggested that more importance is still to be given to corporate communication and as well it also
requires separate department to look after the same function. It was been communicated by the communicators
in corporate that trained human resources in the area of coporate communication is very essential and there
is still need to have qualified corporate communicators. More Institutes should offer specialization in corporate
communication. As most of the team members are either Human Resource specialised or Public Relation
specialised. It was been observed and reported that there is equal need to communicate with internal as well
as external stake holders. Digitalisation of communication strategy is not luxury or added advantage but a
need of an hour for the success of business. Increasing interest in corporate communication and the recognition
of its value has forced Indian corporates to confront the challenges of undertaking corporate communication
functions within their organizations. Crisis communication management and corporate social responsibility
(CSR) are two critically important areas of concern. To address these challenges and to facilitate better
communication among all their stake holders, Indian corporates need to embrace more international dialogue
and a greater exchange of ideas strongly driven by this need for global outreach.
References :
17(2):42. Argenti Paul, Barnes Courtney (2007), “Power Corporate Communication”, Tata Mcgraw Hill
Education Private Limited, New Delhi
Argenti Paul, Barnes Courtney (2009), “Digital Strategy for Power Corporate Communication”, Tata
Mcgraw Hill Education Private Limited, New Delhi
CCI Corporate Communication Practices and Trends: 2000, 2001, 2002, 2003, 2005, 2007, 2009
www.corporatecomm.org/studies
ChinaBenchmarkStudy.pdf
Fisher Dalmar (2003), “Communication in Organizations”, Jaico Publishing House, Mumbai.
Groenewald, J.M. (1998). ‘n Konseptualisering van kommunikasie-bestuursopleiding. Communicare,
Grunig, J.E. & Repper, F.C. (1992). Strategic management, publics and
Grunig, J.E. (2000). Collectivism, collaboration, and societal corporatism as core professional values in
public relations. Journal of Public Relations Research, 12(1):23-49.
http://imcclass.com/2010/11/17/corporate-communication-then-and-now/
Pandya Madhvi, Chandra Sekhar S. F.(2009), “Emerging Trends in Corporate Communication”, Himalaya
Publishing House, Mumbai.
Sharma Sandhir, Singh Pavitar Prakash and Kaur Rajpal (2005), “Communication Management”, Deep and
Deep Publications Pvt. Ltd, New Delhi
Wang, Jay and Michael B. Goodman, Corporate Communication Practices and Trends: A China
Benchmark Study 2006. www.corporatecomm.org/pdf/
Wang, Jay with the assistance of Michael B. Goodman, Vidhi Chaudhri and Deng Lifeng2008 CCI Corporate
Communication Practices and Trends: A China Study 2008 –Phase IIwww.corporatecomm.org/studies
www.Bringing dynamism in the corporate communications function.htm
www.Corporate Communication: A Guide to ... - Google Books.htm
www.Employees Clown Around With Clever ‘Corporate’ Communication - Careers Articles.htm
96 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
INFLUENCE OF GENDER AND STREAM ON STUDENTS’ ACHIEVEMENT
MOTIVATION
Desai Trusha R. *
Abstract
Mostly it is believed for common man that motivation the driving force for the any type of behaviour.
However, the focus is in the motivational psychology at present is characterized by cognitive approaches.
The aim is on the individual’s conscious attribute, thoughts, beliefs and interpretation of events and how
all these influence their behaviour. Atkinson and Raynor were expressed knowledge about motivational
achievement in their Achievement Motivation Theory that is determined by positive achievement influence
about the success and negative achievement incentive to avoid self failure.
Present study has been carried out to study whether the gender and stream of study can affect
students’ Achievement Motivation or not? For the study sample of 200 college students were selected.
From which 100 girls and 100 boys to study the gender effect and 50 from Arts faculty and 50 from
Science faculty from each gender to find out role of stream of study were taken and tested on the Deo.
Mohan’s Achievement Motivation scale. The scale contains 50 sentences with five points. Reliability of
scale was 0.82. For the data analyses Anova was used. Results show that gender and stream does
affect the students Achievement Motivation.
Problem : Influence of Gender and Stream on Achievement Motivation of college students.
Motivation is the word which is responsible for entire human behaviour. As it is known that the word
motivation had arrived from Latin word ‘MOVER’- to move. Motivation is an outer driving force which
leads the human being for the action.The influence of an individual’s needs and desires both have a strong
impact on the direction of their behaviour. There are many types of motivation; mainly physical, social and
psychological. Particularly physical motivation can be activated by physical need, but when we are talking
about social and psychological motivation; it may be due to environment. According to the other view there
are different forms of motivation including extrinsic, intrinsic, physiological, and achievement motivation.
Famous ‘Hierarchy of Needs’ by Maslow’s 1943 was conceptualized five basic classes of needs,
which were able, defined as: Physiological needs, safely, love, esteem and self-actualization. However, the
focus in the character in motivational psychology at present is characterized by cognitive approaches. The
aim is on the individual’s conscious attribute, thoughts, beliefs and interpretation of events and how their
influence their behaviour. Locke and Latham gave directions about human action is caused by a sense of
purpose. Thus, goals have to be set and pursued by choices. Covigton focused on perceived self – worth
that people are genially motivated to behave in ways that put them in a better light (Self-worth Theory).
Atkinson and Raynor were expressed knowledge about motivational achievement in their Achievement
Motivation Theory that is determined by positive achievement influence about the success and negative
achievement incentive to avoid self failure.
After all, all people are individual. They may relate to experience in a study with different and
unpredictable emotions and attitude, but there is evidence to illustrate how a few key basic theoretical
principles help organize and increase our understanding of the motivational processes, determinants, and
outcomes on a variety of life contexts. In addition, motivation explains why people decide to do something,
how hard they are going to pursue it and how long they are willing to sustain the activity. Motivation is the
progression of instigating and sustaining goal-directed behaviour.
The world is becoming more and more competitive. Quality of performance has become the key
factor for personal progress. Parents desire that their children climb the ladder of performance to as high a
level as possible. This desire for a high level of achievement puts a lot of pressure on students, teachers, and
schools and in general the education system itself. In fact, it appears as if the whole system of education
revolves round the academic achievement of students, though various other outcomes are also expected
from the system. Thus a lot of time and effort of the schools are used for helping students to achieve better
in their scholastic endeavours. The importance of scholastic and academic achievement has raised important
questions for educational researchers. What factors promote achievement in students? How far do the
different factors contribute towards academic achievement? Academic achievement is defined by Crow
and Crow (1969) as the extent to which a learner is profiting from instructions in a given area of learning i.e.,
Table:2 Showing mean score differences according to Stream on the scores of Academic
Achievement Motivation.
STREAM N MEAN SCORE MEAN SCORE DIFF.
ARTS 100 135.26
SCIENCE 100 150.89 15.63
TOTAL 200 ___
Standard VIII
(2) Standard Standard IX
Standard X
4. Hypothesis of Study:
(1) There will be no significant difference between boys and girls of standard VIII on the mean scores
of Art Judgment Aptitude Test.
* Principal I/C, Vidhya Sagar Women’s College of Education, Chengalpattu, Tamilnadu, India
** Research Scholar, Faculty of Education, IASE, Osmania University, Hyderabad, Andhra Pradesh, India
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 117
Method :
The investigator has followed survey method for the present study. The Questionnaire was developed
and administered to 200 school Teachers. The teachers have responded to the questionnaire. The data thus
collected were put into appropriate statistical analysis.
Hypothesis Testing :
Hypothesis 1: Use of the school library by the teachers of secondary schools in Chengalpattu Taluk is
adequate.
Table: Showing Mean, SD and T-test for the Use of the school library by the teachers of secondary schools
in Chengalpattu Taluk.
N Minimum Maximum Mean SD
Entire 200 48 92 70.59 7.88
From the above table the mean, SD score of Use of the school library by the teachers of secondary
schools in Chengalpattu Taluk. The result revels that, teacher’s particular samples have average opinion.
Hypothesis 2: There is no significant difference in the level of utilization of library with respect to
the basis of gender of teachers.
Table: Showing Mean, SD and t-test for the level of utilization of library with respect to the basis of gender
of teachers.
Gender N Mean Std. Deviation t-value Level of Significance
Male 75 69.99 6.87 0.88 No Significance
Female 125 70.95 8.44
The above table shows that the “t” value is found to be 0.88, and it is lower than the table value of
1.96 at 0.05 level, confirms that there is a no significant difference in the level of utilization of library with
respect to the basis of gender of teachers. Hence the stated hypothesis is accepted. To sum up male and
female do not differ significantly in their level of utilization of library with respect to the basis of gender of
teachers.
Fig: Showing Mean for the level of utilization of library with respect to the basis of gender of
teachers.
Hypothesis 3: There is no significant difference in the level of utilization of library with respect to the
subjects.
Table: Showing Mean, SD and t-test showing that there is no significant difference in the level of utilization
of library with respect to the subjects.
118 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
Subject N Mean Std. Deviation t-value Level of Significance
Arts 100 70.72 8.67 0.23 No Significant
Science 100 70.46 7.05
The above table shows that t-value is found to 0.23, which is not significant, confirms that there is no
significant difference in the level of utilization of library with respect to the subjects. Hence the stated
hypothesis is accepted. To sum up arts and science do not differ significantly in the level of utilization of
library with respect to the subjects.
Fig: Showing Mean for significant difference in the level of utilization of library with respect to the
subjects.
Hypothesis 4: There is no significant difference in the level of utilization of library with respect to
the on the basis of their location of college.
Table: Showing Mean, SD and t-test for the level of utilization of library with respect to the on the basis of
their location of college.
Location of College N Mean Std. Deviation t-value Level of Significance
Urban 151 70.28 7.29 0.86 NoSignificant
Rural 49 71.55 9.50
The table shows the calculated t-value is 0.86, which is not significant 1.96 at 0.05 level, confirms
that there is no significant difference in the level of utilization of library with respect to the on the basis of
their location of college. Hence the stated null hypothesis is accepted. To sum up urban and rural do not
differ significantly in level of utilization of library with respect to the on the basis of their location of college.
Fig: Showing Mean of the level of utilization of library with respect to the on the basis of their location of
college.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 119
Hypothesis 5: There is no significant difference in the level of utilization of library with respect to qualification
of the teachers.
Table: Showing Mean, SD and t-test for the level of utilization of library with respect to qualification of the
teachers.
Category of College N Mean Std. Deviation t-value Level of Significance
U.G 150 70.18 9.58 1.11 No Significant
P.G 50 71.82 7.22
The table shows that the calculated t-value 1.11, which is significant 1.96 at 0.05 level, confirms that
there is no significant difference in the level of utilization of library with respect to qualification of the
teachers. Hence the stated null hypothesis is accepted. To sum up there is no significant difference in the
level of utilization of library with respect to qualification of the teachers.
Fig : Showing mean for the level of utilization of library with respect to qualification of the teachers
Summary of the Findings :
1. Use of the school library by the teachers of schools in Chengalpattu Taluk is adequate.
2. There is no significant difference in the level of utilization of library with respect to the on the basis
of gender of teachers.
3. There is no significant difference in the level of utilization of library with respect to the qualification
of teachers.
4. There is no significant difference in the level of utilization of library with respect to the subjects.
5. There is no significant difference in the level of utilization of library with respect to the on the basis
of their location of college.
Recommendations :
1. As a first step towards achieving individual instruction, the teachers in the class room should abstain
from giving all the facts to children in the form of notes, but should stimulate their curiosity and
make them find out in the library the facts and information needed to satisfy their curiosity.
2. The prescribed text-books should be only the starting point, and the pupils should be trained in
reading a variety of books covering the range of knowledge not covered by the prescribed text-
books.
3. To facilitate full use of the school library, it should be kept open outside the formal working hours of
the school and on all holidays including the vacation. The argument that children will be deprived of
plays and games by keeping the library open outside school hours on working days is not totally
valid, as only about 10% will go to the library on any day, and no pupil need to come more than once
a fortnight. This is a statistical finding.
4. During a vacation, the school library of each locality should admit pupils of other places holidaying
in that locality to use its resources. This should be done by all localities on a reciprocal basis.
120 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
5. Till individual instruction replaces mass teaching provision should be made in the formal time-table
for library hours for each class, so that the pupils can learn in the atmosphere of the freedom of the
library, instead of being continually restricted by the regimentation incidental today in the formal
teaching hours.
6. One of the methods for stimulating the habit of purposive reading in pupils is to conduct a reading
habit competition for each class based on each pupil writing out a tiny book as it were, after pursuing
the approved subjects, with the aid of library books and observation outside the school, during the
first half of the year and the preceding vacation. The authors of the best note books may be given
prizes at a public function.
Limitations and suggestions for further study :
Due to paucity of time, the study has been limited to Chengalpattu Taluk. It is suggested that the
study might be extended to cover the entire district so that a more comprehensive picture could be evolved.
Since this study has been attempted in other places under various related aspects it is not possible to make
the study intensive beyond a certain limit. However a close study of this investigation reveals that there are
many problems which could be taken up for further investigation.
A few of them are :
1. A comparative study between libraries of aided Secondary schools and public management schools.
2. A similar study between library of boys schools, girls schools and co-educational schools.
3. A comprehensive study between libraries manned by qualified librarians and unqualified librarians.
4. The effect of subject library system in schools with the reference to non-subject library system of
other schools.
5. A comparative study of the performance of the pupils in public examination between pupils who
have read more library books and who have not read any books.
Conclusion :
It is said that the destiny of a nation is being shaped in her classroom. It is the teacher who is really
shaping the country in his class room. He is the pivot of the society. He is the custodian of culture, critic of
social weakness, interpreter of changes, pioneer of reform and guide of the people. To fulfill this noble task
he should be academically talented and professionally well trained. He should always be a sensitive student
with an unquenchable thirst for knowledge so that he might inspire thousands of children to learn.
References
1. Darby Orcutt, Library Data: Empowering Practice and Persuasion, ABC-CLIO Publishers, North
Carolina, 2010.
2. James L. Mullins, Library Management and Marketing in a Multicultural World, Walter de Gruyter
Publications, Shanghai, 2007.
3. Lois Mai Chan, Library of Congress Subject Headings: Principles and Application, NY, 2010.
4. James Cabecieras, The library: materials selection and use, Academic Press, Michigan, 2010.
5. Niran Adetoro, Acquisition and Use of Library Resources in the Transition from a College to a
University: A Statistical Record Assessment, Library Philosophy and Practice, 2008.
6. David R. Phillips, Accessibility and Utilization of Libraries, Eliad Publishers, New Jersy, 2011.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 121
ORGANISATIONAL COMMUNICATION AND IT’S DYNAMICS
Dr. Ashaben Pandit *
Understanding Organsational Communication : An organization may be considered as a system
of overlapping and interdependent groups, which could be the different departments, located either in the
same floor of a building, or scattered over the face of the earth. Other things being equal, people will
communicate very often with those people geographically closest to them, even within a relatively small
organsation. Each one of the subgroup in an organization demands allegiance, loyalty and compliance from
its members. It has its own immediate objectives / goals, strategy and means for attending them. It distributes
material as well as immaterial rewards to members of the group, based on their contribution to these objectives.
When any particular communication is sent to a member of subgroup in an organization, each group extracts
a different meaning from the message, depending upon its significance for the value and things the group
cherishes most, and is trying to attain.
It is also ome of the main characteristics of organization that persons are structured into different
patterns of relationships. A work structure prevails which permits certain persons to perform certain jobs
along with other persons. An authority structure exists implying that some people have overall responsibility
for guiding and directing the activates of other persons. The status structure determines which persons
possess what rights and privileges. The prestige structure allows certain persons to expect different behavior
from others. The friendship structure is dependent upon feelings of interpersonal trust and confidence.Each
has an important bearing on communication process in an organization, because each greatly influences the
expectations people have regarding who should communication to whom, about what, and in what manner.
Now, the question arises, how often people openly and freely discuss these matters and come to agreement?
Since these areas involve ranking of persons with discrimination distinctions, these discussions are commonly
held back.
Another chief characteristic of the organization and which greatly intensifies these communication
problems is the fact that relationships among persons in an organization are in a continual state of flux and
liquidity. A basic unavoidable feature of complex organizations is that the people in them do not work in
isolation. Personnel losses, transfers, promotions, and replacement are occurring constantly and decisions
about new policies and procedures taken simultaneously. We should be extremely sensitive to the social
structure of our organizations of decisions about change, however, may prove highly disruptive to any concern
people may have about their relationship to one another, and this, in turn, can create communication problems
in an organization.
Organizational communication : Organizational communication seems to be mired in an identity crises.
Organizational researchers frequently and confound the subject of communication with a host of other
organizational behaviors and phenomena such as leadership, motivation and control. Since no adequate
theories of organizational communication have been developed yet, existing relevant research remain
unintegrated.
As a preclude to analyzing organizational theory from a communication perspective, some of the
problems with existing definitions of ‘communication’ and ‘organizational communication’ have been discussed.
Almost all the definitions of these two terms possess in common the prevalent nations of transfer of meaning
and exchange of information. However, these definitions lack much conformity, consistency and similarity.
Both communication and organizational communication are summative concept (Dubin, 1969) which are
abridged statements for compressed information.
For organizational research purpose, appropriate of different aspects of communication must also
take into consideration the multiple levels of analyses inherent in all organizational research (Cook and
Campbell, 1976, Pugh, 1970), i.e. communication must be dealt with in and across the domains of interpersonal
interactions, within and between organizational subunits, and across organizational-environmental interaction.
Interpersonal communication theorists are not in perfect agreement with each other on the component of
the cocept of communication.
No clear-cut definition of organizational communication has been developed by the organizational
theorists. The subject of communication in organization began to be mentioned by the earliest writers (Barnard,
1939), and was given more attention in the mid 1940s and early 1950s. No doubt, writers such as Bavelas,
Leavitt and Mueller, Riesman, Simon and Whyte, studied the subject of communication in organizations at
length, but discussed mainly about structural aspects (network and channels) By the 1960s, organizational
* Associate Professor, Vaidya Shri M. M. Patel college of Education, Gulbai Tekra, Ahmedabad.
International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014 129
famous book “Violence of Green Revolution” disillusioned the society that the terrorism of Punjb and Haryana
was the result of Green Revolution only.
Moreover, the automation and mechanization of agriculture demanded more and more petrol and
diesel, which we have been importing from Arab countries. We get crude oil against the export of beef and
meat. Thus, it promoted killings of the cow, which used to hold a sacred position in Indian households long
back, and deprived our agriculture from its natural compost fertilizers.
Economics of Capitalism in agriculture:
The mother of culture and civilization – Agriculture has been trapped in the hands of capitalist
profit- making Multinational Companies. The MNCs make such a an aggressive marketing strategies that
the farmers are being lured to use their seeds, fertilizers and pesticides, which ruin the fertility of the land
and economy of the farmers as well. Modern agriculture has increased lot of dependence on MNCs for the
agricultural requirements. The government machinery act as the agents of MNCs, and they design rules
and regulations according to their convenience. This Global Economic Imperialism has ruined the farmers
worldwide.
Out of two – self-destructive and social welfare directions of development, the capitalists have
chosen quick, profit-making and self-destructive one. Global Economic Imperialism produce excessive goods
and dump them in developing countries, book the profit ,influence decisions of government – is a well-
organized conspiracy and nothing but the weapons of exploitation. Consequently, cultural scenario of our
present society has been shaped up like this:
Here is a present condition of our so-called civilized and cultured society:
Food Culture: Adulteration of food, preference for junk food, scarcity of pure drinking water, slow-
poisoned grain, vegetables and fruits.
Health and hygiene: Increased life span of human beings with the simultaneous invasion of new and
unknown diseases.
Education: Commercialization of education; only the elite has the right to education; invasion of western
culture through English language.
Entertainment: Overdose of materialism, sex, violence and extramarital affairs on small screens and
films.
Advertisements: Advocacy of consumerism, aggressive and exaggerated marketing to promote materialism.
Erosion of moral and ethical values: Virtues of morality and ethics are being vanished from the society
as a whole from interpersonal human relationships and has extended to exploit natural recourses from the
land and environment.
Religion: Commercialization and politicization of religion has led the common man to total chaos.
Socio-cultural conditions: Atrocities towards women in the forms of female foeticide, child marriage
patriarchy, honour-killings, dowry-deaths etc.
Human relationships: More complex than ever before in terms of selfishness, egocentrism, self-centeredness,
indifference and commitments.
Economics: Liberalization, Privatization and Globalization have increased materialism and consumerism in
prevailing Indian society.
Environment, agriculture and animal husbandry :
Agriculture has lost its vitality and has become a business of total loss in terms of money and
energy. Farmers are committing suicides and environmental threats like global warming, depletion in ozone
layer, greenhouse effect, scarcity of pure drinking water and deforestation are questioning human existence.
Futuristic Ideology:
We badly need a change in the system .Industrialization and automation has done enough harm to
our agriculture and environment. Now it’s a high time to evolve a Renaissance – Of agriculture-base society
to endorse a new culture. We need to evolve new criteria and norms to define Development, in which quality
assurance is ensured and not exterior packaging of goods. We need to construct a society, in which the
market is not casting its evil influence on human society but has servitude. We need to create a society,
wherein there is a balance and harmony between all the components of eco system and environment.
130 International Journal of Education for Human Services - ISSN:0976-1128 Vol. 4 No.2 June 2014
Ab mee.E raxn kI ktaro.me> nzr Aata hU>, Apne qeto>se ib7DnekI sZaa pata hU> a
These lines very significantly suggest that agriculture and animal husbandry has been a crucial
feature and life style of Indian culture. We need to adopt our conventional, pragmatic and eco friendly
ideology for agriculture, which thought of long term gains and was beneficiary to environment. We need
to be free from the slavery of short –sighted modern agriculture before it ruins the mother earth
completely.
Organic or natural farming – a constructive alternative and remedy for long- lasting and
sustainable development.: Organic farming is ever-green revolution, as it believes in the philosophy of
“live and let live.” It believes in safeguarding environment and natural resources rather than its misuse .It
believes in nonviolent co-existence of bio-organisms. It preserves biodiversity of plants and species and
integrates all components of nature. It is environment protective and maintains harmony and balance
among all components of eco system. It makes judicious use of natural resources considering
requirements of future generations. Organic farming is totally indigenous and self reliant; it encourages
farmers to make natural fertilizers and pesticides from local ingredients. It fortifies the land and makes
the farmer prosperous. It is a life saving drug for those farmers, who are on the verge of committing
suicides. Organic farming is not only productive, but long lasting also as it believes in judicious and not
maximum utilization of natural resources. Organic farming should be a cultural campaign worldwide
because if the farmer is self reliant, happy and satisfied, then the village will be prosperous and the socio-
economic and cultural prosperity of a nation obviously lies in the prosperity of villages.
References:
1. bo.mb3kr vs.t (2001) : Svavl>bI qetI kEse kre>, p/kaxk- AazadI bcavo Aa.doln
2. Ag/val Do. Ga.gap/sad (2002) : 1. sjIv qetI, p/kaxk- svR seva s.6 p/kaxn, vara‘sI
* Malek, A.P. (1998) Education Policy and Perspective. New Delhi: Allied.
* Majumdar, Ramesh (1997) “The Role of the Society”, Journal of Educational Views, 1 (3 & 4),
July-October, pp. 1-11.
*For Book : Whitty, G., (2002) Marketing sense of Education policy: studies in the sociology
and politics of education. London, Paul Chapman.
*For articles : Shastri M,C & Shrimali ,M.(2002) Early school leaving and the cultural geography of
high school, International Journal of Education for Human Services , 12(3),131-138.
*For chepter Within Books : Shastri ,M. (2006) Organisational stretagy in Educational
Management,in : Educational Management ,London,Routedge.
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