Académique Documents
Professionnel Documents
Culture Documents
Introduction
Development of Theory
Usage in IS
Discussion
LETS START WITH A REAL WORLD EXAMPLE
COMPONENTS
Attitude towards
behavior
Intentions for
Behavior
behavior
Subjective
Norms
B ≈ BI = (w1)AB + (w2)SN
B -> Behavior | BI -> Behavioral Intention | AB -> Attitude towards behavior
SN -> Subjective Norms | W1 -> Weight for AB | W2 -> Weight for SN
STEP BY STEP VERIFICATION WITH EMPIRICAL DATA
(1971)
Constraints
1. The measurement of intentions needs to be taken in close proximity to the
behavior
2. Mediating variables can cause changes in behaviors independent of measured
intentions
STEP BY STEP VERIFICATION WITH EMPIRICAL DATA
Step 2 and Step 3: Attitude & Normative Beliefs with Behavioral Intentions
differential scales
others
Examples:
Consumer online grocery buying intention (2004)
Study of students’ interest in IS career (2011)
Study of Social Networking Behavior (2012)
Methodology of usage
Check if the TRA model fits the problem space
Factor analysis
Take the measurements and use them for prediction
Structural Equation Modeling
DISCUSSION
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Consumer online grocery buying intention (2004)
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Study of Social Networking Behavior (2012)
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