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ý  (NYSE: ACN) is a global management consulting, technology consulting and technology
outsourcing company. Previously incorporated in Bermuda, since 1 September 2009 the company has been
incorporated in Ireland with its global headquarters located in New York.[2] It is said to be the largest
consulting firm in the world, as well as being a global player within the technology consulting industry.[3]
Accenture is a Fortune Global 500 company.[4] As of 2010, the company had more than 200,000 employees
in more than 200 locations in over 120 countries.[3][5] Accenture's current clients include 96 of the V 
Global 100 and more than three quarters of the V  Global 500.

For the fiscal year ended 31 August 2010, the company generated net revenues of US$23.09 billion.[1][5]
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Accenture originated as the business and technology consulting division of accounting firm Arthur
Andersen. The division's origins are in a 1953 feasibility study for General Electric. GE asked Arthur
Andersen to automate payroll processing and manufacturing at GE's Appliance Park facility near Louisville,
Kentucky. Arthur Andersen recommended installation of a UNIVAC I computer and printer, which resulted
in the first commercially owned computer installation in the United States in 1954. Joe Glickauf was Arthur
Andersen's project leader responsible for the payroll processing automation project. Now considered to be
the father of computer consulting, Glickauf headed Arthur Andersen's Administrative Services division for
12 years.







In 1989, that division split from Arthur Andersen and began using the name ý 
 
 . Both
Arthur Andersen and Andersen Consulting consisted of groups of locally-owned independent partnerships
and other entities around the world, each in a contractual agreement with Andersen Worldwide Société
Coopérative (AWSC), a Swiss administrative entity.

By 2000, Andersen Consulting had achieved net revenues exceeding US$9.5 billion and had more than
75,000 employees in 47 countries,[6] whereas Arthur Andersen had revenues of US$9.3 billion with over
85,000 employees worldwide in 2001.

Through the 1990s there was increasing tension between Andersen Consulting and Arthur Andersen.
Andersen Consulting was upset that it was paying Arthur Andersen up to 15% of its profits each year (a
condition of the 1989 split was that the more profitable unit - AA or AC - paid the other this sum), while at
the same time Arthur Andersen was competing with Andersen Consulting through its own newly established
business consulting service line called Arthur Andersen Business Consulting. This dispute came to a head in
1998 when Andersen Consulting claimed breach of contract against AWSC and Arthur Andersen. Andersen
Consulting put the 15% transfer payment for that year and future years into escrow and issued a claim for
breach of contract. In August 2000, as a result of a conclusion of the International Chamber of Commerce,
Andersen Consulting broke all contractual ties with AWSC and Arthur Andersen. As part of the arbitration
settlement, Andersen Consulting paid the sum held in escrow (then $1.2 billion) to Arthur Andersen, and
was required to change its name, resulting in the entity being renamed Accenture.

Perhaps most telling about who had "won" the decision was that four hours after the arbitrator made his
ruling, Arthur Andersen CEO Jim Wadia suddenly resigned. Industry analysts and business school
professors alike viewed the event as a complete victory for Andersen Consulting.[7] Jim Wadia would
provide insight on his resignation years later at a Harvard Business school case activity about the split. It
turned out that the Arthur Andersen board passed a resolution saying he had to resign if he didn't get at least
an incremental $4 billion (either through negotiation or via the arbitrator decision) for the consulting
practice to split off; hence his quick resignation once the decision was announced.

Accounts vary on why the split occurred ² executives on both sides of the split cite greed and arrogance on
the part of the other side, and executives on the Andersen Consulting side maintained breach of contract
when Arthur Andersen created a second consulting group, AABC (Arthur Andersen Business Consulting)
which began to compete directly with Andersen Consulting in the marketplace. Many of the AABC firms
were bought out by other consulting companies in 2002, most notably, Hitachi Consulting and KPMG
Consulting, which later changed its name to BearingPoint.

Andersen Consulting's change of name proved to be fortunate as it avoided the taint when Arthur Andersen
was effectively dissolved as a result of its role in the Enron scandal.

 
 


On January 1, 2001 Andersen Consulting adopted its current name, "Accenture". The word "Accenture" is
supposedly derived from "Accent on the future". Although a marketing consultancy was tasked with finding
a new name for the company, the name "Accenture" was submitted by Kim Petersen, a Danish employee
from the company's Oslo, Norway office, as a result of an internal competition. Accenture felt that the name
should represent its will to be a global consulting leader and high performer, and also intended that the name
should not be offensive in any country in which Accenture operates.




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On July 19, 2001, Accenture offered initial public offering (IPO) at the price of $14.50 per share in New
York Stock Exchange (NYSE); Goldman Sachs and Morgan Stanley served as its lead underwriters.
Accenture stock closed the day at $15.17, with the day's high at $15.25. On the first day of the IPO,
Accenture raised nearly $1.7 billion.[8]

 

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Accenture announced on May 26, 2009 that its Board of Directors unanimously approved changing the
company¶s place of incorporation to Ireland from Bermuda and would become ý  .[9]

The company cited several reasons for the change:

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The change was approved and became effective on September 1, 2009, the beginning of the company's 2010
fiscal year.

While Ireland is the company's headquarters for tax and legal purposes, much of the administration actually
occurs in New York City and Chicago, two of its largest offices worldwide.

[edit] Former Bermuda incorporation

In October 2002, the Congressional General Accounting Office (GAO) identified Accenture as one of four
publicly-traded federal contractors that were incorporated in a tax haven country.[10] The other three, unlike
Accenture, were incorporated in the United States before they re-incorporated in a tax haven country,
thereby lowering their U.S. taxes. Still, critics[Å ] have panned Accenture's incorporation in Bermuda,
generally because they viewed Accenture as having been a U.S.-based company trying to avoid U.S.
taxes.[11] The GAO itself did not characterize Accenture as having been a U.S.-based company; it stated that
"prior to incorporating in Bermuda, Accenture was operating as a series of related partnerships and
corporations under the control of its partners through the mechanism of contracts with a Swiss coordinating
entity."


 

As most consulting firms, Accenture has a matrix structure, the first axis is dedicated to the 'operating
groups' that is the industries of its clients and the second one deals with the growth platforms, i.e. the range
of services that can be provided.



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The typeface used in the Accenture wordmark is Rotis Semi-sans. The right-pointing caret character over the
 is intended to indicate the company's orientation to the future. The character is similar to an accent mark in
music. The corporate descriptor for Accenture is "High performance. Delivered.", which replaced the
previous slogan "Innovation. Delivered." in 2004.

Until December 2009, Tiger Woods had been a celebrity spokesperson for the company, whose advertising
used the service mark "Go on, be a Tiger" and the ancillary statement "We know what it takes to be a Tiger."
The company terminated Tiger Woods' six-year sponsorship deal on 13 December 2009 and removed
references to Woods from its website.[19][20]

 
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