AMITY GLOBAL BUSINESS SCHOOL, PUNE

AMITY UNIVERSITY

A
SUMMER PROJECT REPORT
ON
INVESTORS PERCEPTION IN REAL ESTATE
SUBMITTED BY
SHREYANS MANOJKUMAR JAIN
ENROLLEMENT NO. A31506417040
COURSE:BBA
BATCH: 2017 to 2020
UNDER THE GUIDANCE OF
PROF. SWATI JOHN
SUBMITTED IN THE PARTIAL FULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTERATION
 CERTIFICATE

This is to certify that the project work titled

INVESTORS PERCEPTION IN REAL ESTATE
Is a bonsaied work that is done by
SHREYANS MANOJKUMAR JAIN
Enrollment No. - A31506417040
For the award degree of
BACHELOR OF BUSINESS ADMINISTERATION

__________________________ ___________________________
(COL).DR . S. V. SHARMA Name:Prof. SWATI JOHN

DIRECTOR GENERAL FACULTY GUIDE

AGBS, PUNE
 DECLARATION

I, SHREYANS MANOJKUMAR JAIN, a student of Amity Global Business School,

Pune of BBA Batch 2017 to 2020. Declare that the project report entitled “INVESTORS
PERCEPTION IN REAL ESTATE” is a bonsaied record of the original project work
that is carried out by me and has not been submitted earlier for any other degree or
diploma.

I was regularly in contact with my Dissertation/ Summer Project Guide (Prof. SWATI
JOHN) regarding any discussions with my project.

Date of Project Submission:

Name of the Candidate: SHREYANS MANOJKUMAR JAIN

Signature of the Candidate: ________
 ACKNOWLEDGEMENT

A project cannot be completed and presented successfully without proper guidance and
help. I would like to thank Prof. SWATI JOHN who gave me the golden opportunity to
do this wonderful project and helping me in completing the same.
Secondly, I would like to thank Mr. Sandeep Jain for his time and providing me with the
valuable information without which the project would not have been completed. I would
also like to thank everyone who took part in this project by providing their valuable
feedbacks.
Finally, I would like to thank my parents and friends who helped me a lot in finalizing the
project within the limited time frame

Shreyans Manojkumar Jain

T.Y B.B.A
 ABSTRACT

“Success is no accident. It is hard work, perseverance, learning, studying, and sacrifice

And most of all, love of what you are doing or learning to do.”
- Pele

In these 2 months that how do companies manage them

Businesses. Management run businesses and is the most important element of any
Business. Failing to plan is planning to fail.
I had taken upon the task to study ‘INVESTORS PERCEPTION IN REAL ESTATE’-
The management that works under the running of a successful construction
Industry. I was working under the firm ‘KALYANI DEVELOPERS’. During my tenure
of 60 days
With the company I precisely learned
 TABLE OF CONTENTS

S.NO CONTENTS Page No.

1 INTRODUCTION 1-10

2 RESEARCH OBJECTIVES 11
3 LIMITATION 12
4 COMPANY PROFILE 13-14
5 LITERATURE REVIEW 14-18

6 RESEARCH METHODOLOGY 19-20

7 DATA ANALYSIS AND INTERPRETATION 20-27

8 FINDINGS 28

9 RECOMMENDATIONS 29
10 CONCLUSION 30-31

11 ANNEXURE 32-33

12 BIBLOGRAPHY 33
 INTRODUCTION
REAL ESTATE
Real estate implies a relentless property, either business or private which may contain a
structure. Real estate can be grouped in 3 primary classes :

 Commercial
 Residential
 Agricultural land

Real estate comprises of the buy , deal, and improvement of land, private and nonprivate
structure. Real estate market comprises of the proprietors, developers, manufacturers real
estate operators , inhabitants, purchase and so on .the exercise of real estate division
incorporate the lodging and development area.
In India the income of real estate is 12 billion. There has been rapidly development in the
business in the previous couple of year. Real estate is quickest developing areas in India.
The lodging sectors developing at normal pace of 34% every year. In the private part, a
developing white-collar class is getting a charge out of expanding pay level. The real
estate is joined with littler family unit measure, this statistics change has help interest for
progressively present-day lodging. Real estate isn’t just about lodging nowadays it has
turned into a favorable venture alternatives real estate can be vowed as guarantee to
verify and advance one can likewise procure rental pay from the real estate property.
Profits can be earned from real estate because of energy of real estate property cost. This
is called as capital additions from real estate

The real estate industry has remarkable linkage with a few different sectors of economy.
It comprises of gathering of modern and administration area of the economy, for e.g.,
development logging development just as a business workplace, retail and mechanical
structures, framework for example, dams’ streets.
Development potential

On the planet the Indian economy is the quickest developing. The Indian real estate
industry is assuming a fundamental job in general improvement of nation, contributing
8% to GDO in 2015 the area produced around 71 million employments. Development in
the real estate are affected by the growth in the retail, accommodation and stimulation are
the division of improvement. Likewise, with the development quantum of local and
universal capital inflow, financial development is probably is going to proceed to interest
in framework to keep up and accelerate the exhibition. Therefore, the opened division has
stayed a measure speculator in this segment, given the intense shortage of foundation in
India contrasted with the imperatively level require to accomplish the following
development target.

Government Policies
the administration has taken various activities to help the $64000 estate segment. It has
made the strategies for FDI in property horribly liberal. The new stand received by Indian
government identifying with outside direct venture approaches has roused partner
expanding assortment of states to guess in Indians properties. The uplifting viewpoint of
Indian govt is that the key issue behind the unexpected ascent of the Indian property
segment. the goat of asian nation in March 2005 revised existing standards to allow 100%
FDI inside the development business. Private property segments. It's conjointly inspired
many huge cash organizations and individual value assets to dispatched selective assets
focusing on the Indian property division.
 RESEARCH OBJECTIVE

 To recognize the variables influencing the estimation of real estate

 To recognize the primary segment of interest in real estate.
 To recognize the present pattern in real estate.
 To distinguish the elements affecting the choice of investing in real estate.
 LIMITATIONS

 Small Sample size

The sample size was only 75 respondent which is an extremely less minimal size to base
an assessment and gave choice about the whole segments. The respondent is not enough
to base are choice for social occasion of money related master.

 Time bound research

The exploration was led in limited ability to focus time. The reaction of respondent might
be influenced by specific circumstances beginning at the specific time. In case the time
arrange would have long it would have given the general idea or perspective on the
money related experts.

 Might get one sided reaction\

As talked about before that the sample size was small likewise thinking about that the
meeting were led in the ltd capacity to focus time, there is a high likely hood that the
respondent may have given one sided reaction.
 COMPANY PROFILE

KALYANI DEVELOPERS

KALYANI DEVELOPERS is a real estate building and counseling organization shaped

in 1994. Its enlisted office is in south expansion Part 2 .It began business with couple of
small contracts in various areas of Pune.
Universe Group housing CGHS was an activity of KALYANI DEVELOPERS. It was the
was the absolute first private undertaking in Pune. It gave Kalyani Developers the
principal mover's preferred position. The organization profited a ton from this task. It
manufactures 175 pads under this venture. All 2bhk condo with every advanced office.
The pads were finished and distributed was made to the individuals in the year 1999.It
was one of the best ventures attempted by the organization till date.
After the last of Cosmos, the association embraced another venture in a similar region for
example Pune by the name of Prayeja city .This venture had 112 pads in the classification
of 2bhk and 3bhk. The task was finished in the year 2019.
With over a period of involvement in the real estate development and advancement, the
association has worked more than 10 Housing ventures. The Company is behind the
improvement of various gathering lodging ventures in the Pune.
Aside from working in Pune the organization has now taken up task in Maharashtra. It's
as of now chipping away at a lodging venture in Alwar area Rajasthan. The task is
worked under a land zone of 3375 sq. m it has 58 Apartments with a level zone of
1100sq. ft.

The organization purchased this land in a closeout in 2005 which was directed by RICO.
The land was sold by the administration at sponsored rates. In a similar closeout Kalyani
Developers purchased a business property with a plot size of 4789 sq. meter close to 1
section of land. It is intending to manufacture a Hotel
 LITERATURE REVIEW
The real estate sector has become noteworthy of an economy development. The
significance of the sector and implications there have been various researches on real
estate industries both in India and abroad. The research is been conducted to gain more
knowledge about various factor contributing to the growth of the industry and to analyses
the factor which affect the decisions of investment in the sector. I have attempt to study
few such research papers to get more idea about the momentum of real estate sector.
Graeme Newell and Rajeev Khamenei in the research paper assessed the risk adjusted
performance and portfolio diversification benefits for real estate markets (office, retail
and residential) of new Delhi and Mumbai. The real estate market where found to under
the performance the stock market in India over 1998 to 2005, with most market
improving their performance in more recent years, although there was loss of portfolio
diversification benefits for office residential and real estate with the stock. Deregulation
of the capital markets and international investment in India is also likely to have a
significant impact on future FDI levels and growth of real estate funds for real estate
investment in India. This area of off shoring significant real estate issue particularly
concern about technology park, access to grade and office space. They have like wise
reasons that deregulation of the Indian capital market since 2004 and less prohibited rules
for foreign direct investment in real estate in India since February 2005 have been
significant upgradation in real estate environment for both local and international player
this has increased importance as India significantly expands its economic growth to
potentially with the worlds third largest economy by 2020, and international real estate
investor seek global world wide venture opening particularly in the emerging Asian real
estate market. The expected development of REITS in India in the next few years will
also expand the real estate investment. Real estate investment opportunity available in
India.
Vandha Sing and kamal (2009) in their exploration paper found that the GDP expands the
real estate cost likewise increments on the grounds that there is the high level of positive
of relationship between the real estate cost and GDP. The real estate cost additionally
increments inside the per capita salary as there is high level of positive relationship the
FDI into the nation influence the real estate having a positive connection prompt the
impact in the division. Addition in the FDI 2006 walk to 2010 is 10%. Earlier it was 16
% and now it is 25%.
The pace of intrigue likewise affects the value change in real estate. In private area,
availability of simple home, money and buying influence has driven the improvement.
Manufacturers are propelling top of the line, way of life private items to consider the
developing pack of high total asset people. They recommend that the because of high cost
the lower pay gathering can’t buy the land so government should take the measure to
safeguard the lower pay gathering. The monetary brought to analyze the sort of land
where they are developing to contribute and the potential returns from it. In this way
cautious measures and laws brought to be authorized to manage this sort of
circumstances.

Fate of real estate in Indian economy

Separating the energy circumstance there has been different inquiries about estimating
the fate of real estate industry. The market is relayed upon to develop at 33% through
2005 to 2010 to US 50 billion according to the NE Gandhi’s 2007 gauges. This solid
potential interest is expected is anticipated is partner hereticated to end in an exponential,
development being developed plans of benefits firms. per NE Gandhi (2007),
advancement is foreseen to accomplish sixteen billion sq. feet over all sections of the
significant estate advertise by 2010. The set up ahead seems economical; yet it had been
incautious to overlook the aptitude of the 1985- 1993 blast/bust in resources that has left
exchange players anxious concerning once it had happened yet again. A paper by
Emperor (1997) looks at the potential causes and furthermore the cyclicity of such
significant resource’s cycles. the evidence recommends that every time of negative
returns, were brought about by over the top degrees of ongoing development that caused
a swelling spike inside the general degree of expenses, proposing 50-multiyear resources
bust cycle.

The finishes of Emperor are seen with the bullishness fundamental inside the
improvement arranged by the added substance quality of the Indian developers.
Customarily, Indian resources firms have embraced advancement of 1million-3million
sq. feet of benefits yearly. With durable development popular expected crosswise over
fragments of advantages over progressive couple of years, Desai &Range (2006) gauge
improvement plans of benefits firms to ascend to 20 million to 30 million sq. feet every
year. To support these developments level, the progression of capital into the the world
will be administrated through REITS. REITS is that the route forward for the Indian
resources advertise.

. Which its one among the vehicles that have single tax collection and it conjointly give
low unpredictability and straightforward liquidity it was directed that REIT’s recorded
underneath NBFC should be permitted to conjecture in resources advancement and
procurement. Introduction cutoff points required definition with respect to a store,
REIT’s should be permitted to obtain. Concerning to tax collection ordinance it had been
directed that :

• Gaons from deal issue of land and potential working to a reserve should be tax Exempt

• REIT’s should be allowed a remaining of speculation subject molded underneath NBFC

rules because of that it had been duty absolved. Changes in voluntary pension rules
controlled that underneath voluntary pension rules, benefits reserves should be permitted
to guess in REITS’s. Different various proposals encased

 The land record system should be handled

 Tenancy laws should be solid and might be named legitimate code for settlement of
questions with effectiveness for property formed underneath structured.
 Transaction cost should be decreased]
 Buyers from property from REIT’s should be solicited from supply from pay

In any case, India still falls behind for some reasons like, high tax structures , poor
physical foundations, prohibitory framework that is to ordinarily not business agreeable
and so on. India has disclosed on the ground that the 2nd most supported goal for FDI
inside the world. In India that the figures measurable US 60billion future market size of
benefits business in India, the portion of remote ventures are among the difference of US
25-28billions. Indian resources segment is on blast and this can be the correct time to
guess in property in India to receive the absolute best benefits.
 RESEARCH METHODOLOGY

 Research Design

The information gathered is primary information and secondary information, which is

quantitative information, which was additionally investigated to make inferences and
proposals.

 Sample size

75% respondents were met to close the outcome. The meeting was taken up close and
personal and telephonically.
 DATA ANALYSIS AND INTERPRETATION

The finding and analysis depend on the study done on forth coming
purchaser. The review was led utilizing questionnaire. Coming next are
the findings and analysis of the study.

DATA ANALYSIS & INTERPRETATION

1. Age group of investors

Age Group of Investors

20 -25 years 26 - 35 years 36- 45 years 45 and above
27% 8%
23%

42%

The respondent of the study werewas generally in the age gathering of 36-45 years for
example 42%. Pursued by the individuals in the age gathering of 45 years and above
27%. 23% in age gathering of 26 to 35 years and the least were individuals in the age
gathering of 20 to 25 years. This demonstrates the kind of test that we are breaking down.
2. Income Level

Income Level
45
40
35
30
25
20
15
10
5
0
2 - 3.5 lakh 3.5 - 6 lakh 6- 10 lakh 10 lakh and above

The above analysis demonstrates that the individuals secured under the study for the most
part included individuals from the pay gathering of 6-10 lakhs for example39% , pursued
by individuals with salary over 10 lakh-33% and the remaining were in the class of 3.5 to
lakhs and 2-3.5 lakhs comprise of 22% and 6% separately.
3.Preffered Investment Option

Preferred Investment Option

Real estate Equity Mutual Funds Gold

18%

36%

12%

34%

The above findings demonstrate that real home is a favored venture alternative among the
respondent by 36% pursued by value, gold and common assets by34%,18% and 12
individually. Individual are eager to put resources into land an enormous speculator or
little every one of them attempt to put resources into land segment in the ways helpful to
them.
4.Preferred Investment in Real estate

Preferred Real estate Investment Option

Residential Commercial
REIT equity of real estate
25%
38%

13%
24%

The over analysis demonstrates that financial specialists most prominent venture
probability Private property by 38 the following regions in value portions of reality forms
by 25th Pursuit intently by Business property with 24% and the least speculation is in
REIT's with just 13% respondents putting resources into it the above analysis
demonstrate that individuals are not putting resources into REITS's when asked the
reason most the individuals were not by any means mindful about it.
 5. Factor effecting real estate investment decisions

Factors effecting Investment

Price Bank Rate Location
Economies Condition Government Policies Disposable Income
28% 22%

18%
12%
17%

3%

The main consideration that impacts the venture choice is the Disposable Income of the
speculator .which establishes 28% of the respondents. The predominant cost of the
properties is another significant factor it comprises 22% of the respondent if the cost is
too high individual abstain from obtaining the property and the other way around. Cost is
the real determinant factor pursued by bank rate at 18% as it is significant for individuals
who are deciding on advances from the banks, as they must survey whether the venture
merits paying the enthusiasm on the advance or not. At that point comes area at 17%
pursued intently by government and monetary arrangements holding 12% of the
customers . These approaches are with respect to charges, sponsorships, stamp
obligations ,FDI and the like. Economies condition likewise impact around 3%
respondent.
 6 . Perception about effect of recession

Perception of Buyers
Cost Decreased Projects Delayed Stop Purchasing
Good time to purchase No difference
20% 8%

31%

19%

22%

To see the impact of retreat on the psyches of individual I got some information about
what as per them was the impact of subsidence in the land of in India 31% respondents
said that ventures were differed 22% said that individual would have quite buying as the
retreat was affected primarily because of land segment and that is turned into hazardous
choice to invest 20% individual said that as retreat didn’t influence the Indian in the
economy everywhere so it doesn’t influence the speculation decision. 19% felt that is was
the descent time to buy land properties. 8% individual felt that the expense bought to
have diminished.
 7.Preferred time duration of investment

Time Duration
1- 3 years 3-5 years
5-10 years more than 10 years

15%
23%

28%

34%

Around thirty fourth people blessed for a major proportion of 5 to 10 years , pursued by
twenty eighth fund for a time of 3 to 5 years. 23% for long run for example for more than
ten years and V-J Day supplied for a time span of 1 to 3 years. This analysis demonstrates
that people put resources into resources for long run that is around 5 to 10 years.
 8.Better future of real estate.

Better Future of Real estate

Yes No Neutral
11%

20%

69%

69% respondent fees that the Indian land industry has a brilliant future and will be
increment in the coming days while 20% of the respondent feel the other route around
11% respondent where impartial about the circumstances and told the circumstances will
remain same with no change.
 FINDINGS

 In Real-Estate business patience is the key. When we haste, we often make

mistakes that result in low quality delivery of product to the consumers.
 Consumers are the kings of the market. When we lose a customer, we may be
losing a big opportunity of business.
 Presentation to the clients matter the most. It is rightly said “Jo dikh ta hai, what
bik ta hai”.
 Rewards and Recognition both work hand in hand. Work must be focused and
then results automatically come forward.
 You never get best people; you must find the best in the people to get desired
results.
 Commitment gives you a brand value and gives your customer a sense of trust in
you.
 RECOMMENDATIONS

 The government ought to change its strategies regarding interest in real estate.

As we have found in the above examination that on the account of the legislatures
activity of changing the FDI arrangement identifying with interest in Real estate
area there has been immense ventures being made by the the remote financial
specialists. So, the administration should make such strides.

 The government out to make mindfulness among the overall population about

the RIET as the greater part of the individuals are not putting resources into it
because of absence of mindfulness .It is a wise speculation choice, yet individuals
are not profiting by it as they don't know about it.

 Investors have high trusts from the real estate industry, even though they know

about the postponements in the ventures because of subsidence, still they are
certain about the future prospect of the real estate industry.
 CONCLUSION

As we keep an eye on region unit mindful that Republic of India|Bharat|Asian nation

Asian nation} is one among the fastes developing economy inside the world and in this
way the property segment of India is one among the most significant supporter of the
extension of the economy. It’s the second biggest area for business openings when
agribusiness segment.

From the over investigation we will surmise that the most purpose behind the
achievement of the $64000 estate division is that the growth of the economy as a full.
When the salary of the financial specialists will expand, they contribute extra inside the
property segment as they realize it a moneymaking speculation shot. Property might be a
favored venture plausibility on account of differed endeavors that region unit being made
by the government.

Government policies region unit another real explanation behind the ascent of venture
inside the property area. One among the preeminent later and powerful turnaround of
administration that has purchased an ascent inside the speculation of property segment is
that the changed approach of the govt. in pertinence FDI inside the property area. Since
the administration has permitted 100 percent FDI inside the development segment their
area unit monstrous quantity of remote financial specialists WHO region unit account
inside the Indian property business. The administrations rule any place it's diminished the
base real estate for improvement by remote speculators from the sooner floor of one
hundred sections of land to twenty-five sections of land that has extra made the $64000
estate area moneymaking inside the eyes of the outside financial specialists.
Remote speculators assume a genuine job inside the advancement of the $64000 estate
division, regardless of whether straightforwardly or by implication. Direct FDI is partner
degree model, the contrary methodology is by the ascent inside the assortment of MNC’s
there demand of higher framework offices along these lines once the demand will expand
its points of interest the business.

The rental pattern has conjointly swelled a few overlaps inside the ongoing years. People
not just put resources into property for property thankfulness anyway they conjointly
contribute to procure normal monetary benefit by methodology of lease from the
properties. Rental pattern is on an expansion people lease business and private properties.
Paying Guests, Lodging additionally are very normal as of late because of monstrous
demand.

Real estate finance (REIT) might be a reasonable plausibility offered for little
spectaculars, WHO will pool inside thier assets and put resources into the property
segment and conjointly enjoy the ball-selling information of the reserve chiefs WHO
break down the changed experts and cons at that point make the venture require the
Financial specialist in various assets of property showcase. when talking tithe financial
specialist one among the end that I found was that the' venture trust might be a
magnificent plausibility for account inside the property area anyway most of the people
aren't prepared to use it as they are not mindful of it. Government thought to find a way
to bring mindfulness among the people with respect to speculation trust.

Bank Loans territory unit another fundamental issue affecting the financial specialists'
speculation call. The govt. should fabricate such strategies that make getting an advance
for interest in property an issue free process; conjointly to broaden the interest in property
the govt. should keep the bank markdown low since it is one among the most significant
drivers of interest in property division. The industrialist ceaselessly survey whether the
venture that he is making is certainly justified regardless of the premium that he will
paying to get to get an advance for such partner degree speculation.
The last end that I will give from the over investigation is that there’s pleasant extent of
the $64000 estate part. It develops inside the near future and can be one among the most
significant purpose behind the extension for the Indian economy

ANNEXURE

Questionnaire

1. Name :

2. Age :

3. Gender :

4. Income level :

 2 lakh - 3.5 lakh

 3.5 lakh - 6 lakh
 6 lakh - 10 lakh
 10 lakh or more

5. What is your favored venture choice?

 Real home
 Equity
 Mutual Funds
 Gold

6. Which alternative do you like while putting resources into Real domain?
  Residential Property
 Commercial Property
 Real home speculation trust
 Equity of land organization

7. Which is the most significant factor that impact your land speculation choice

 Price
 Bank Rate
 Location
 Economies Conditions
 Government policies

8. What is your discernment about the impact of retreat in the land advertise in India :

 Cost decreased
 Projects delayed
 Stop purchasing
 Good time to buy
 No difference

9. What is your favored time length of Investment?

 1 to 3 years
 3 to 5 years
 5 to 10 years
 More than 10 years.

10. Do you believe India’s land market will improve in future?

 Yes
 No
 Neutral

BIBLIOGRAPHY

 www.Kalyanidevelopers.com
 www.Realestate.com
 www.REIT.com