UPGRADE YOUR BLOGS BY USING THESE

ENGAGING ELEMENTS

To be successful, a nonprofit must be well-known. By spreading the message

and advocacy of your organization, you will gain more support and encourage the
giving of donations. The most effective, cost-efficient and hassle free way of doing this
is through blogs. There are thousands of blogs which you can read online, each having
their unique elements which make them stand out from others. As for your nonprofit
blog, you must include these essential and engaging elements for you to grab and keep
the attention of your target audience.

Your blog must feature a human story. It must be written in such a way that the
simple and clear words of your blog will be able to touch the hearts of your readers.
After a busy day at work, your readers would like something light so do away with big
and fancy words. What you need are words that will be able to reach the emotions of
your audience.

Including up-to-date information in your blog is also a good way of engaging

your audience.

2. Up-To-Date Information On Their Impact

One key factor in powerful nonprofit blogs is sharing up-to-date information on the
population that is served. This helps to keep the reader engaged, and welcomes them
into the setting so they can participate in real-time impact. - KellyAnn
Romanych, Veterans Legal Institute

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3. Timely, Important Topics

While messaging and content on blogs and social media are extremely important, a
nonprofit must be wary of oversaturating the reader with content. Readers will scroll
through and bypass content that is too lengthy and blog posts that are too frequent.
Nonprofits must pick timely and important topics that will pique interest and review.
- Maureen O'Brien, New York State Industries for the Disabled

4. A Clear Purpose With Deeper Meaning

Know when you are trying to drive thought leadership versus fundraising through blog
content, and don’t conflate the two. In either case, leverage the elements of good story
frameworks: Don’t just provide information, but tell a story that presents a conflict with
a deeper meaning for the audience to reflect on and engage with. - Rupert
Scofield, FINCA International

5. Common Experiences

There are many elements that make a nonprofit blog worthy of repeat visits: industry
relevance, consistently good writing, thought-provoking perspectives and a “pass-along”
component are some. But the element that really draws me and others in is when the
writer makes a connection to a common experience, one that we can read about and
say, “Yes! That happened to me too!” - Peggy Smith, Worldwide ERC

6. Guest Posts From Community And Industry Leaders

People often relate to stories and interviews with people they know, appreciate and
respect. By engaging people of the community to contribute to the blog through
interviews, as well as gaining endorsement comments from leaders in the space, you
will help attract a wider audience to the blog. - Deboshree Dutta, Women in Product |
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7. Consistency

Too many blogs get off to a great start but fizzle out, only being updated sporadically.
An out-of-date blog can leave a bad impression about the organization that runs it.
While it takes some discipline to manage, successful blogs run with consistent
frequency. - Kym Frank, Geopath

8. Relatable Stories Of Triumph

Personal stories of triumph that introduce the service or program allow the readers to
see themselves or those they know in the stories. These stories, along with the cause,
are more readily remembered and help the nonprofit to stand out. How many times
have you read something and thought, "There but for the grace of God go I"? Also,
allowing a comment or discussion page encourages interaction. - Kimberly
Lewis, Goodwill Industries of East Texas, Inc.

9. Content Shared On Social Media

It is critical to make sure that your content is reaching your donors. Getting the content
out on Facebook is nice, but also sharing content on other platforms like LinkedIn,
Twitter, Snapchat, Instagram and even email gives your content more opportunity to
reach a greater number of potential donors who may be interested in your cause.
- Patrick Coleman, GiveCentral

10. Community Voices

The best nonprofit blogs are those that feature the voices and perspectives of the
community that the nonprofit seeks to serve and work alongside. In this way, they
demonstrate a commitment to their mission and keep the focus of their content on
what matters. - Kristine Sloan, StartingBloc

11. Inspiration To Take Action

The nonprofits blogs that really shine for me are the ones that highlight people and
possibilities along the path to a brighter world. In turn, they give us hope and inspire us
to action, both now and for future generations. - Laura Deaton, Multiplier