Logan clocks a record mileage of 43.

94km/litre at the Mileage Rally

A unique customer-centric initiative focused on the vehicle’s fuel efficiency
The rally takes Hyderabad by storm

Hyderabad, December 14, 2010: Mahindra recently organized the ‘Logan Mileage Rally’ in Hyderabad,
Andhra Pradesh, a unique event aimed at creating a platform for interacting with its customers and
highlighting the vehicle’s superior mileage. The event was held at the Taj Deccan on December 12, 2010.
The event was attended by more than 200 people.

Logan customers and their families assembled at the Taj Deccan. All the participants were given a route
map for navigation and all vehicles had to fill up their tanks to the maximum before they were flagged-
off. The fuel was filled in the presence of neutral marshals to prevent any misreporting of mileage
figures. The rally covered a distance of approximately 73km, with the vehicles travelling up to the
Bangalore Highway before returning to the starting point, where the amount of fuel consumed was
measured and mileage was determined.

All participants showed great enthusiasm and were able to average very good mileage, a particularly
impressive feat due to the traffic heavy road condition on a busy Sunday in the centre of Hyderabad. The
winning vehicle, a Logan DLSX, clocked an amazing mileage of 43.94 km/litre, a fantastic achievement
considering that the vehicle has covered over 115,000 kms. This was followed by a Logan DLE that
clocked an average of 41.31 km/litre, another great achievement. Our third prize went to the Logan DLE
that averaged a very impressive 39.63 km/litre.
Commenting on the above initiative, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive
Sector, M&M Ltd. said, “The Logan’s reliability, spaciousness & performance make it the highest ranked
entry midsize car in the J.D. Power 2010 Vehicle Dependability Study. Events like the mileage rally
reinforce these strengths. It’s a car that truly understands and Loves India.”

A complete family sedan made for India’s needs, the Logan is now a 100%-owned Mahindra & Mahindra
Ltd. brand following the buyout in April 2010. Following this, the Logan has enjoyed an increasing
positive equity with its customers. This point was validated by the J.D. Power award and a very high
ranking in the Hindustan Times Customer Satisfaction Survey 2010. Along with reliability and satisfaction
comes excellent ride quality, spacious interiors and boot space. A truly complete family car that Loves
India.

About The Mahindra Group

 
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence
in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group
today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,
UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now
called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business
and information technology services company, Satyam Computer Services. The company is now known
as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
 
For further enquiries, please contact:
 
Ms. Roma Balwani
Senior Vice President & Group Head - Corporate Communications
Mahindra & Mahindra Ltd
Phone: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830  
Email: balwani.roma@mahindra.com