PET CARE IN THE PHILIPPINES - DATAGRAPHICS

Country Report | Jun 2019

Market Sizes

Sales of Pet Care Sales Performance of Pet Care

Retail Value RSP - PHP million - Current - 2005-2024 % Y-O-Y Retail Value RSP Growth 2005-2024

4,998 Forecast
9.4% Forecast
8,000 12%

10%
6,000
8%

4,000 6%

4%
2,000
2%

0 0%
2005 2019 2024 2005 2019 2024

Sales of Pet Care by Category Sales of Pet Food

Retail Value RSP - PHP million - Current - 2019 Growth Performance Retail Value RSP - PHP million - Current - 2005-2024
Click on a Category to update Sales Chart

Pet Food Forecast

3,551.9 6,000 12%

Pet Products
1,445.8 5,000 10%
0% 10% 15%
4,000 8%
PET CARE 4,997.7 CURRENT % CAGR % CAGR

Y-O-Y Growth
YEAR % 2014-2019 2019-2024
GROWTH 3,000 6%

2,000 4%

1,000 2%

0 0%
2005 2019 2024

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Distribution

Channel Distribution for Pet Care

Retail Value RSP 2019 and Percentage Point Growth - 2014-2019

5.9% Hypermarkets
42% Modern Grocery Retailers
51.7% Grocery Retailers 36.1% Supermarkets
9.7% Traditional Grocery Retailers

87.5% Store-Based Retailing

32.6% Pet shops

35.8% Non-Grocery Specialists 2.3% Home and Garden Specialist 2.3% Home Improvement and
Retailers Gardening Stores
1% Other Non-Grocery Specialists

1.8% Non-Store Retailing 1.8% Internet Retailing

10.6% Non-retail channels 10.6% Veterinary clinics

Increasing Decreasing No change

Competitive Landscape

Company Shares of Pet Care Brand Shares of Pet Care

% Share (NBO) - Retail Value RSP - 2018 % Share (LBN) - Retail Value RSP - 2018

Mars Philippines Inc 22.4% Pedigree 15.9%

Nestlé Philippines Inc 12.2% Purina Alpo 9.4%
Hill's Pet Nutrition Inc 4.6% Whiskas 4.8%
Bayer Philippines Inc 3.3% Hill's Science Diet 4.6%
Royal Canin Philippines ... 2.5% Bay-O-Pet 3.3%
SM Retail Inc 2.2% Purina Friskies 2.7%
Iams Co, The 1.9% Royal Canin 2.5%
Gilbert Emerson Marketin... 1.5% SM Bonus 2.2%
Biochemica Inc 1.3% Eukanuba 1.7%
Mikolas Trading Corp 1.3% Cesar 1.6%
AMN Shield Inc 1.2% Our Dog 1.5%
HerbalMed Asia Corp 1.1% Petgard 1.3%
Leomie Jhoy Enterprises 0.9% Play Pets 1.3%
Nutra Tech Biopharma Inc 0.9% Shieldgard 1.2%
Consumer Care Products I... 0.6% Doggies' Choice 1.1%
Pet One Inc 0.6% Vanguard 0.9%
Universal Robina Corp 0.6% LC-Vit 0.9%
Spectrum Brands Holdings... 0.6% Vitality 0.6%
Bio Research Inc 0.5% Pet One 0.6%
Others 39.8% Others 41.9%

Increasing share Decreasing share No change

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Company Share Performance in Pet Care
% Share (NBO) - Retail Value RSP - 2009-2018
Mars Philippines

Gilbert Emerson
Marketing Corp

Biochemica Inc
Philippines Inc

Philippines Inc

Philippines Inc

SM Retail Inc
Nutrition Inc

Iams Co, The

Royal Canin
Hill's Pet

Others
Nestlé

Bayer
Inc

50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - PHP million 2018 - % CAGR 2013-2018 % Y-O-Y Growth (NBO) 2009-2018
Click on company to compare against market Mars Philippines Inc

2,500 12%

OTHERS
10%
2,000

8%
1,500

6%

1,000 MARS PHILIPPINES INC

4%

NESTLÉ PHILIPPINES INC

500
2%
HILL'S PET NUTRITION INC

0 0%
2% 4% 6% 8% 10% 12% 14% 16% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Pet Care Mars Philippines Inc

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Market Concentration of Pet Care by Company
% Share (NBO) - Retail Value RSP - 2009-2018

70%

60%

50%

40%

30%

20%

10%

0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Top 3 Companies Others

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