Assignment Snapshot

• Background
• The data set provided constitutes the data of a Café Chain for one of its restaurants. We need to do a thorough analysis of the data
and come up with the following analysis:
• Exploratory Analysis
• Menu Analysis
• Price Analysis
• Exploratory Analysis
• What kind of trends do you notice in terms of consumer behavior over different times of the day and different days of the week? Can
you give concrete recommendations based on the same?
• Are there certain menu items that can be taken off the menu?
• Are there trends across months that you are able to notice?

• Menu Analysis
• Identify the most popular combos that can be suggested to the restaurant chain after a thorough analysis of the most commonly
occurring sets of menu items in the customer orders
• The restaurant doesn’t have any combo meals. Can we suggest the best combo meals?

• Pricing Analysis
• Identify pricing changes and menu items which saw a positive impact and / or negative impact of the price changes?
• Show a price analysis chart with four quadrant price analysis as below, along with quantification of the volume increase and decrease
in relation to the price changes
• Price increased – sales volume decreased in post period of 2-4 weeks ( take a pre period window of sales of 1-2 weeks)
• Price increased – Sales volume increased
• Price decreased – Sales volume increased
• Price decreased – Sales volume decreased
Exploratory Analysis
Revenue Share || Month-wise
TOTAL
2011 Mar, 2,801,710 , 9% 2010 Apr, 2,442,077 , 7%

2010 May, 2,360,411 , 7%

2011 Feb, 2,839,305 , 9%

2010 Jun, 2,352,765 , 7%

2011 Jan, 3,110,742 , 9%

2010 Jul, 2,728,633 , 8%

2010 Dec, 3,473,691 , 11%

December is
2010 Aug, 2,832,578 , 9%
the month with
highest sales
2010 Nov, 2,657,476 , 8%
2010 Sep, 2,497,643 , 8%
2010 Oct, 2,708,864 , 8%
Revenue Share Vs. Quantity Share
Share of Quantity Share of Revenue

BEVERAGE
TOBACCO 17%
23% BEVERAGE
31%

TOBACCO
44%

FOOD
30%

FOOD Food is sold the

38% most. Tobacco
holds the top
revenue share
Revenue Contribution ||Category-wise
3,500,000 17,148 18,000

15,070 16,000
14,705
3,000,000 14,216

1,423,520
13,514 13,334 14,000
13,097 12,875
12,710 12,793
12,201
11,856

1,412,834
2,500,000 12,000

1,230,823

1,308,124

1,234,956
1,198,491

1,235,362

1,211,199
10,000

1,146,639
1,016,455

2,000,000

1,031,435
1,057,238

8,000

1,500,000
6,000

960,410

930,919
926,697
4,000

830,657
907,435

797,599

721,928
1,000,000

799,857
789,523

774,513
773,830
739,359

2,000
500,000

631,029

545,530
513,753
477,217

472,730

468,938
461,704
-
430,848
391,558

391,027
368,872

357,035

- -2,000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011

BEVERAGE FOOD LIQUOR LIQUOR & TPBACCO MERCHANDISE MISC TOBACCO WINES Sum of Quantity

Tobacco, Food
and Beverages
are top
contributors
 Day of Week Sales Trend
6,000,000 28,476

25,151
5,500,000 24,240
24,500

21,539 21,625 21,539

5,000,000 20,949

19,500

4,500,000

14,500

5,642,039
4,000,000
Sum of Total
Sum of Quantity

4,987,908
4,851,137
3,500,000
4,379,457

4,361,245
4,361,117

9,500
4,222,992

3,000,000

4,500

2,500,000

2,000,000 -500
Sales increases
Mon Tue Wed Thu Fri Sat Sun on onwards with
Friday peak on
Saturday
 Sales shows steady progress

Hour of the day Sales trend

from 1100 hours onwards.
Restaurant makes max sales
in the evenings between
1900-2300 hours. Peak time
is 1900-2000 hours
18,000

16,000

14,000

3,145
3,120

3,560
3,235
3,068
12,000

2,685
3,201
WINES
3,035

TOBACCO

3,005
10,000 MISC
MERCHANDISE

2,426
LIQUOR & TPBACCO

5,943
8,000

6,101
LIQUOR

1,803

5,074
FOOD

5,265
4,757

5,631
5,328
BEVERAGE

4,191
1,590
6,000
4,236

1,454

3,907
1,386

3,447
4,000

2,569
2,022
1,239 640
2,141

4,950

4,722
4,637
4,250

4,093
3,856

3,637
3,611
2,000
3,595

3,226
2,553
2,203
1,882
1,742

1,319
18

-
1

0 1 2 3 4 5 6 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Consumer Preference based on Time of Day
Peak time of selling Beverages are from
4PM to 8PM

Peak time for selling Food items is from

4PM to midnight

Peak time for selling Liquor is from 8AM

till midnight

Peak time for selling Tobacco is from

8PM to midnight

Tobacco and Wine are sold throughout

the day but increases up in night.

Merchandise, Miscellaneous and Liquor

and tobacco are the categories of product
sold mostly in night.
Consumer Preference based on Day of Week

Food along with

Tobacco has the
highest preference
on Saturday
 Items To Be Discontinued
•There are 399 different Items which have sold less than 100 quantity in entire year across all categories.
•These items can be taken off the menu after a discussion with business.
Trends Across Months

Sales of products increases from June

and peak up in Dec month.

From Jan till June sales usually is low for all

the products.

The months of July and August notice sharp

increase in sales for Food and Bevereage

Liquor and Tobacco shows contrasting trends

for other months except December when the
sale peaks up for both alike.
Menu Analysis
Suggestion For Best Combo Meals
 Top 10 Items in terms of Quantity Sold

Row Labels Sum of Quantity Average of Rate

NIRVANA HOOKAH SINGLE 8,686 258

CAPPUCCINO 7,144 62

MINT FLAVOUR SINGLE 6,019 232

GREAT LAKES SHAKE 5,914 115

SAMBUCA 4,765 365

POUTINE WITH FRIES 3,741 125

QUA MINERAL WATER(1000ML) 3,633 50

JR.CHL AVALANCHE 3,446 167

CARLSBERG 3,380 121

CALCUTTA MINT 3,339 372

Pricing Analysis
Items with Positive Price Change

The positive
price change
ranges from 4.5
to 100
Items With Negative Price Change

The negative
price change
ranges from 5 to
125
Price Change Vs. Sales volume Change
Price Change Vs. Sales volume Change
Recommendations
 Sufficient resources ,inventory and staff should be available to
cater the peak in demand at different times of day and different
days of week . The findings from analysis of monthly trends can
be used as a basis to compute forecasted quantities for next fiscal
year .
Based on our analysis, below are the findings:-
noticed that during the month of May , Tobacco has a
•Top selling Category of the product for the Café is
brighter consumption pattern than most other
Tobacco, Food, Beverage, Liquor.
categories . Hence , the promotion of Tobacco can be
•Sales of most products starts increasing on Friday increased to tap this trend.
and reaches a peak on Saturday .

•Sales show steady progress from 1100 hours Inclusion of combo meals will help in boosting the
onwards. Restaurant makes max sales in the revenue during the lean period and overall since Food is
evenings between 1900-2300 hours. Peak time is a versatile category here .
1900-2000 hours.

•Merchandise, Miscellaneous and Liquor and

tobacco are the categories of product sold mostly in As discussed, There are couple of items which constitute for
night. a small portion of revenue for a category , hence these
•Tobacco and Wine are sold throughout the day but should be discontinued
increases up in night.

•Sales of products increases from June and peak up

in Dec month. Some items have taken a dip in sales after an increase in price.
Details of this increase/decrease in sales w.r.t price should be
monitored to strategize the pricing of popular items .