Board Installation

Objective:

 Shop boards provide continuous advertising around the clock at purchase point
where consumers come with buying frame of mind and seeing advertisement there
will trigger positive disposition towards our Brand.
 Millions of commuters see shop boards advertisements on a daily basis.
 Best advantage is that we can control our market area, choosing locations as per our
specific target audience.

Flow Chart of Shop Board approval:

Brand Manager sends mail to Sales Vertical Head for Shop Board
requirement
Retailer list comes from Sales Vertical Head within 5 working days

Marketing Admin sends this list to registered vendor for measurement

Vendor does recee & sends photographs of site area for approval of site
area
Brand Manager deletes the sites which are not good ones & drops mail to
Vertical Head for the same

Vendor sends estimate to the Brand Manager

Brand Manager makes PO & get it Signed from HOD Marketing & Business
head, and ask vendor to initiate work

Boards Specification : Star Flex: 9 ounce GSM, 1 inch iron pipe(MS Pipe) frame

Approx Costing :

Rs. 32.5/Sft (Including recee & transportation)

Outside Delhi/NCR : Rs. 32.5/Sft (Including recee)+ Transportation as actual
In some cases cost reaches to Rs. 35/sft also (In case of local or scattered locations)

Detailed Process of Shop board job:

Retailer List: Brand Manager Coordinate with concerned sale vertical head for retailer list for shop
boards.
Retailer list format from sales

S.No Town Shop Keeper Shop keeper

Shop Name Complete address
. name name mobile number
Shop no. 3, vijay
Shyam Daily complex, Noida
1 Noida Shyam Lal 9899xxxxxx
needs sec 62, near fortis
hospital
           
           
           

Job Allocation: After getting retailer list from Brand Manager allocates this job to registered vendor
on approved cost. The delivery timings needs to be mentioned after having discussion internally &
with vendor . Generally from recce to execution takes 1 month . However it can be squeezed as per
need .

Racee by Vendor:-Vendor should start recee within 5 working days from date of receiving purchase
order along with concerned sales person. During recee size of board must be exact to shop face and
vendor must cross check retailer name to avoid mistake in printing & get it signed from him.

Estimate follow up: Marketing Admin ask to vendor for estimate in proper format.

Release PO & entry in MIS:

 Once estimate comes from vendor, Marketing Admin makes PO and get it signed from GM-
Marketing & NCH.
 After signature process , Marketing admin emails this PO to the vendor to initiate work and
keep signed photocopy of PO for record & handover original PO copy in the accounts and
marketing admin does entry of this PO in MIS
 If recee had been done by vendor and due to any condition company cancels the work,
recee charges will be paid to the vendor as actual.

Design brief to agency: According to objective & category Brand Manager gives brief to agency to
develop artwork for the Shop board. Standard ratios for shop board design are

W:H = 1:1, 2:1, 3:1, 4:1, 5:1

Few basic thing need to consider in design development:

Category product shot, Brand name should be prominent, tag line to be included, strip on bottom to
write retailer name, facebook, twitter , website add.

Artwork correction & follow up: Brand Manager asks creative agency for corrections in layouts if
required, give approval to release artwork . Once artwork is released, Brand manager mails it to
execution agency for adaptation. Standard time taken to complete this process is 2-3 days.
Layout Approval: Vendor adapts board design as per particular shop board size, After adaptation
vendor mail it to Brand Manager for approval, if Brand manager find its ok than he/she approves
otherwise ask vendor for required correction for approval. In approval mail Brand manager mark Cc
to HOD marketing & concerned sales head if required

Execution & SO satisfaction report:

Execution PPT: Once execution is done, agency will send in execution PPT, this PPT to be sent to
Concerned vertical Head, Business Head & HOD Marketing .

Mystery Audit of Shop boards: After execution Brand Manager coordinates with BTL Manger to
allocate 1 ME to cross check board sites. ME give his Audit report to Brand Manager in the following
format, he will choose a sample size in consultation with Brand Manager

Audit Format:

Board
size Board Board Board Printing
Any
Retailer matching fixed alignment Placement quality
S.No. Date Location other
Name to shop properly is proper is Proper is good
Remarks
face or or not or not or not or not
not
1                  
2                  
3                  

Invoice process:

 After completion of campaign, Vendor submits bills to Marketing admin along with
execution photograph and Installation sheet signed by concern sales officer & ASM. ASM not
sign on SO verification sign, ASm will personally check the sites.
 Marketing Admin check bill & M.E. report & do required correction
 After this Brand Manger signs invoice and get signature of GM- Marketing & NCH.
 Once all Authorized signatory signed the invoice, Marketing Admin takes photocopy of
invoice than submit it to accounts with receiving on photocopy & in Register.
 From the desk of Marketing Admin Invoice should reach in accounts within 3 days from the
date of receiving.

Important Instructions for Board Installation:

Board must be installed on face of the shop.
Board Size must be exact to shop face.
Board can be installed at side of shop only if head is not available.
Always take permissions of shopkeeper before installing the board
Call Marketing person in case of any issue or doubt
Use ladder and proper equipment’s while installing the board.
Daily report must be submitted as per given format in next page.
Board must not be installed too high.
Board must not be installed or kept loose on counters of sides of shop
Board must not be installed inside the shop.
Under any circumstances board should not be left loose in shop.
Under any circumstances board must not be left with shop keeper or sales person to be
installed later.

Mandatory:

 Vendor is not allowed to handover Boards to the any party (Retailer/Distributor/Sales

person)
 In shop board design Shop keeper name comes in bottom panel, without retailer name
board installation is not allowed until its approved by HOD marketing / HOD Sales or there is
some special case or it is a small board
 Invoice must contain below supporting :
All shop board photo, Board list with sizes, Signature of concerned Area sales person on
installation list & purchase order, receiving of material at Shops, Details of all Installation in
Excel format both Soft & hard copy.