AMACC Computer College Legazpi Campus

Rizal St. Old Albay District, Legazpi City

A Study on

Social Media’s Influence to AMACC Senior Highschool Students and

its benefits

S.Y. 2019-2020

Mr.Junniel Grutas

Researchers:

Regan Romeo Forte

Kenneth Bongcalos
Harrizon Padilla
Kim Gabriel Manghi
John Robert Belmonte

(TVL-Programming/Animation)

February 26, 2020

 CHAPTER I

THE PROBLEM AND ITS SETTING

Introduction

Social media has been highly recognized around the globe. It has been

a good tool for social interaction among people in which they

create, share or exchange information and ideas in virtual

communities and networks. Mike Moran, Jeff Seaman and Hester

Tinti-Kane, for a long period of time believed that the term

social media does not have a clear definition, however, when one

platform emerged, that gave people an opportunity to be content

creators, controllers and transparent users, to a great extent.

Once this content is shared, it becomes a conversation, because

all users who have accounts on social media platforms can

interact with all posts (Moran, Seaman and Tinti-Kane, 2011).

Social Networking is “the act of engagement,” while social media

is the tool used to communicate with mass audience (Hartshorn,

2010). Social Media is the platform that give individuals the

opportunity to interact, using two way communication; meaning,

that anyone who has online accounts can share their opinions with

other social media users. Aside from that it is much known to

young people because they use social media t share photos,

opinions and they use it to communicate with their friends and

family without physical meetings. However social media has been

ingrained into our society and everyone is always in frenzy when

it comes to socializing online. With that both the positive and

negative gives an Impact of Social Media to youth especially the

Senior Highshcool Students of AMACC. From other point of the

Earth by just a click of the button. On the other side, the

Internet an unregulated world that has no forms of moral or laws

to abide to. Students are exposed to gore content like gore

images of murder victims, accident, rape cases or even video

footages of violence, nudism and explicit sexual content. Aside

from that too much Social Media Also leads to addiction. Society

is full of people sitting next to each other, not talking, but

staring at their phones. Students are sparing more time with

their social media friends than with their families, friends and

loves ones in real life. On the other hand, there are numerous

benefits of Social media. As they begin to use tools such as

Instagram, Facebook, Snapchat, Twitter or even Youtube. They’re

learning the responsibility that comes with the power to

broadcast to the world. Social media can also help nurture the

positive aspect by accepting how important Social Media is for

the Senior Highschool students and helping them find ways for it

to add real value to their lives. It can Strengthen friendships;

it is a vehicle for doing good; it reduces feeling of isolation,

it is a vehicle for authentic support; it can be used for

platform building. It is a vehicle for personal expression and a

tool for gathering information. It just came out in the early

90’s but as the year of 2000 it was improve because many

programmers were able to discover and design a new and more

helpful tool for many people around the world. Now, many families

that have long distance communication use social media to keep a

strong communication with their family members especially in

abroad. It has been also used to help students to interact with

their fellow classmates even they were far away from each other

especially when they are working on an immediate requirement and

other Social Media can be used for a research.

Setting of the Study

The study was conducted in AMA Computer College at Rizal

St. Old Albay District, Legazpi City.

Statement of the Problem

This study determined the influence of social media to AMACC

senior highschool students and its benefits.

Specifically, the research answered the following questions:

1. What are the benefits of social media to AMACC senior

highschool students?

2. How does social media influence the AMACC senior

highschool students?

3. How can the senior highschool students of AMACC develop

the proper use of Social Media?

 4. What is the Impact of Social media to the AMACC Senior

Highschool students?

Hypothesis

The study tested the null hypothesis that:

Social media Influence the Senior Highschool Students of

AMACC Legazpi and can be beneficial at the same time.

Assumptions

This study was premised on the following assumptions:

1. Social media can be beneficial or not.

2. The use of Social media develops specific aspects to

the Senior Highschool students.

3. Social media can also be disadvantageous to the

Senior Highschool students.

Significance of the Study

This study is deemed to benefit the AMACC Senior Highschool

students serving as their guide to proper use of Social media as

well as addressing the goal of the study which is the influence

of social media, and focusing on the benefits to them. This study

is deemed to benefit the following:

Students. Students will learn how Social media can be beneficial

to them, they we be aware how it Influence them and they can

learn the proper use of social media.

Researcher. They will have a reference or guide as to when and

where to start a new study to supplement findings of the present

study.

Scope and Delimitations

The researchers focused on the Influence of Social Media to

the AMACC Legazpi Senior Highschool students. The Participants of

the study were the Grade 11 and 12 students of the academic year

2019-2020. The total participants of 50 students are randomly

picked to attain credibility for the results of the study.

NOTES

1
Mrs. Elvira M. Limbo, The Advantages and Disadvantages of
Social Media to the Selected Students of MMMHS S.Y. 2014-2015,
Carreon Street, Sta. Ana, Manila, 2015
2
Yasmin Hashem, The Impact of Social Media to the Academic
Development of School Students, The German University of Cairo,
2015.
 CHAPTER II

REVIEW OF RELATED LITERATURE

This chapter presents the review of related literature and

studies which were found to be related to the topic, the

synthesis of the state-of-the-art, gap bridged by the study as

well as the conceptual and definition of terms.

2. Reviewed Literature

2.1 Social Media and Its Uses

The rapid growth of social media, mainly due to

technological factors such as increased broadband availability,

the improvement of software tools, and the development of more

powerful computers and mobile devices, has been phenomenal. This

type of media has actually become ubiquitous and part and parcel

of the daily lives of millions of people around the globe and has

a tremendous impact upon every facet of our personal and

professional lives. Given that a large number of internet users

are teachers and students, social media seem to have greatly

influenced the way we teach and learn. The objective of this

paper is, therefore, to examine the potential benefits of social

media in education. The rest of this paper is organized as

follows. In Section Two we detail the different types of social

media. Section Three presents the numerous opportunities that

social media offer to both students and educators.

In the last few years, the web has evolved from a medium

for distributing a rudimentary and hyperlinked collection of

read-only and static information resources to a set of social

websites where people interact, share and constantly update huge

amounts of decentralized information. In the past, the web was a

one way information transfer tool as content was predominantly

produced by experts, who published factual information and had

the skills to create web pages. Users could only view websites

but could not correct, change or add any content. Currently, the

web has become an interactive and participatory "read-write"

universal channel where users are allowed to be both producers

and consumers of digital content in real time right through a web

browser. This new conception of the Web as a platform for

computing and collaborative interaction has been supported by the

development of so-called Web 2.0 technologies and standards. The

result has been the fast proliferation of social media. The

latter basically refers to a category of web-based tools and

platforms that facilitates discussion, participation, and sharing

of various forms of content (namely, text, video, audio and

image) in a very convenient way.

 Social Media and Its Uses Paul Kirschner and Aryn

Karpinski define Facebook and other social network sites as an

online directory that allows people to find their friends, family

and colleagues through looking them up on social network sites

(Kirschner and Karpinsk, 2010). Curtis states that teens all over

the world are starting to lose interest in the use of Facebook

and are using Snapchat, Twitter and Instagram (Curtis, 2013).

Victoria Rideout states that, among the younger generation, the

time they spend on social media, what she calls ‘entertainment

media’ is “more than twice the average amount of time spent in

school each year.” (Rideout, 2012, p. 5) She also adds that an

American child spends on average seven and a half hours a day

just for having fun on the media, not only that, but they multi-

task, between all the different media they use. For example, they

can be listening to music, sending a tweet and also posting on

Facebook. Rideout says, that since social media is seven days a

week, unlike school or having a full-time job, over the years the

amount of time one could spend over the internet “has exploded”

(Rideout, 2012, p. 5). Abelardo Pardo believes that technology

offers a platform for innovation, and allows its users to express

their opinions about how they feel towards the information being

published. He adds that, social media is also a platform that

allows students to interact with one another, with their teachers

and communities that share their same education. Pardo also

states that these types of interaction are “an essential part of

how humans learn.” (Pardo, 2013, p. 45) Kirschner and Karpinski,

discuss Wim Veen’s new term, “Homo Zappiens”, which refers to the

learners of the new generation, and the new way they use to

learn. This new way is known as “meta-cognitive skills,” meaning

they learn on their own without the need for instructions, it is

also called “discover-based learning.” They also add that, the

younger generation shares an unclear bond with technology since

their birth, leading them to multi-task. They note that 46% of

the younger generation who access the internet use it to help

them with their school assignments (Kirschner and Karpinski,

2010). June Ahn discusses in her research a theory called

‘Signalling Theory’, this theory refers to how individuals on

social network sites present themselves, and develop their

identities and build trust with others. She also adds that, by

having many friends on the different platforms, this causes the

individual to lose the trust of their friends because they start

adding people they do not know, to show others how popular they

are (Ahn, 2011b).

Kaveri Subrahmanyam and Patricia Greenfield state that

using online communication has both negative and positive

effects, because there are harmful ways in which the internet

could be used. They also state that nowadays, schools are trying
their best to control how students use digital media on school

grounds (Subrahmanyam and Greenfield, 2008). In some schools,

leaders believe that social media has a positive impact on the

development of the students’ education. In other schools, leaders

have banned the access of social network sites, because they fear

the students’ interaction on them, although, they know the

positive impact social media has on the students’ education (Ahn,

2010). Ahn also states that the examples of the media platforms

the younger generation use are: YouTube, to share and stream

videos, and Facebook, to have a complete identity online, and a

network of friends. Ahn says, researchers look at the profiles of

the social media users as part of the process needed for the

students to develop their identity (Ahn, 2010).

2.2 Social Media’s Effect on Academic Performance

Gwenn Schurgin O’Keeffe and Kathleen Clarke-Pearson

believe that there are negative impacts caused by social media,

which include accessing inappropriate content and not

“understanding online privacy.” They also say that, there is

online harassment and cyberbullying, which is mostly caused by

risks of peer to peer engagement (O’Keeffe and Clarke-Pearson,

2011).

Rideout, has interviewed teachers, to find out their

opinions regarding the effect entertainment media has on the

students’ academic performance; 71% of the teachers believe it

has negatively impacted the students’ attention span; 58% of

teachers believe that social media has negatively impacted their

writing skills, due to their regular use of slang language and

word abbreviations. The rest of the teachers believed it impacted

both their face-to-face communication skills and their critical

thinking skills (Rideout, 2012). She quotes a middle school math

teacher who said, “The instant rewards of video games have made

activities that require depth of commitment much harder for the

kids.” (Rideout, 2012, p. 8) Rideout adds that the positive

impact caused by the students’ use of the entertainment media

according to the teachers she interviewed is their reading

skills, it improved 46%, their math skills improved 54%, their

writing skills improved 39% and their science skills improved

51%. More of the positive impacts caused by entertainment media

in the opinion of 63% of the teachers is their ability to look-up

information and find it, and another 34% of the teachers believe

it improved their skills in “multi-tasking effectively” (Rideout,

2012).

According to O’Keeffe and Clarke-Pearson, in the American

Academy of Pediatrics, there are a couple of benefits to social

media use. They believe one of the most important benefits of

social media is that it enhances how an individual understands

himself by engaging with others, and becoming creative through

blogging. This leads to better outcomes in their individual

school work. Another important benefit according to O’Keeffe and

Clarke-Pearson, is the fact that using social media gives

students the opportunity to improve their learning, since they

have the chance to share knowledge with one another and conduct

group projects more efficiently (O’Keeffe and Clarke-Pearson,

2011).

Victor Lavy and Edith Sand’s research was conducted in a

Tel Aviv School to determine the effect of the types of friends

on social media platforms of middle-school students. They divided

the types of friends into categories. “Reciprocal friends” which

are friends that have something in common with each other, such

as academics and interests. A second group was the “non-

reciprocal friends”, those who turned down the “friendship offer”

of another student. They found that students with reciprocal

friends in their class had a significant positive effect on three

of their test scores; Hebrew, Math and English. On the other

hand, students that had no common friends showed that there was a

negative effect on the same three test scores. This tells us that

if students are in contact with friends who share the same

interests, goals and education on social media, then they are

more likely to help each other in performing well in their

studies, due to motivation and other factors (Lavy, 2012).

A new term regarding education has been introduced by

Jeff Cain and Katherine Chretien and this term is known as

‘interprofessional education’. It means that, instead of each

individual learning on his/her own, different individuals come

together to share the piece of knowledge they have with others.

This leads to improved outcomes as they learn from each others

experiences. This was first introduced amongst the health

departments (Cain and Chretien, 2013). Therefore, there is an

opportunity to make use of it within the students. This can be

achieved by utilising social media to create study groups on

Facebook, Skype, Blogs or any medium that allows multi contact

conversations and allowing them to share their assignments,

asking their peers questions they don’t understand.

According to Napoleon Egedegbe, the result that different

researchers and scholars have reached regarding the impact of

social media on the academic performance of students is that

there is no impact (Egedegbe, 2013). On the other hand, Dr.

Patient Rambe states that social media gives different drawbacks

and opportunities that distinctively enable and disable

possibilities of having face-to-face interaction, as it liberates

them from this obligation to the availability of everything

online. He also adds that Facebook as a learning environment has

given the opportunity to have multiple representations of

students voices and has created an “educative and aesthetic

space.” Taking into consideration the opposing side, Facebook’s

learning environment has caused limitations of individuals to

realise their “self-interests” (Rambe, 2011).

Sanzhar Naizabekov concluded that social media causes

procrastination as a result of its distracting nature. It would

take an individual who uses social media much more time than it

would take a focused individual to finish a task. Through

procrastination emerges the second negative impact, which is lack

of motivation, because using social media with studying develops

negative attitude towards their individual work at school

(Naizabekov, 2012).

What Are the Advantages and Disadvantages of Using Social Media

to Bring Attention to a Product?

By: Gina Poirier, Demand Media 

Social networking sites like Facebook and Twitter have

transformed the way some businesses think about advertising. Some

businesses direct customers toward their social network pages

more than they direct them to their own websites. There are

certain advantages to marketing via social media, but there are a

few related drawbacks as well.

Targeted Marketing

Social networking websites provide advertisers with the ability

to target audiences based on site users' personal interests and

what their friends like. For example, list country music as one

of your interests on a social networking site, you will most

likely be seeing ads about country music concerts and artists.

Some sites' advertising will also highlight which country artists

your friends like to provide a personal connection. With such

"smart" marketing, advertisers effectively reach the people who

are most interested in what they have to offer. Furthermore,

social networking enables word of mouth to promote products

beyond what advertising alone does.

Web Analytics

Some social networking services provide analytic services to

their advertisers. With analytics, you have the ability to track

which type of advertisements are attracting the most web traffic

and demographic information such as the age of people most

interested in your product. This type of information equips you

to make your products and your advertising more effective.

Interactivity

One benefit of social network marketing is that it lets you

interact with potential customers with conversations threads and

forums. Engaging people in conversation makes them more likely to

take a deeper interest your product, but it can be a disadvantage

because keeping up with your followers' questions can be time-

consuming. If you can't keep up with the conversations and meet

your followers' needs, they lose interest.

Speed of Information

The speed at which social media transmits news about your

business can be an advantage or disadvantage. One well-placed,

slanderous comment has the potential to damage your business's

name quickly. The good news is that with instant updates you have

the opportunity to announce your defense quickly. Social

networking also gives you the ability to notify your followers

instantly about product updates, new releases and even recalls.

Live, current content through social media makes your advertising

feel less static and makes your products more attractive.

Privacy Violations

One of the controversies with social networking is that some

claim that advertising violates users' privacy policies.

Different social networks have different policies, but in general

they must release some of users' personal information in order to

provide them with targeted marketing. While many people don't

mind personalized advertising, they agree to it when they sign up

to use these websites and some social networks keep the released
information anonymous anyway, there is nonetheless much debate

about whether the practice is ethical or legal.

The pros and cons of social media classrooms

By: Charlie Osborne

The debate surrounding social media as a learning tool is

unlikely to abate any time soon. Is it just a distraction, or do

the interactive educational tools available outweigh any

disadvantages?

Social media platforms, such as Facebook and Twitter, are

becoming steadily more integrated within a variety of apps

targeted at learning. Real-time news feeds and instant

accessibility make them a tool that can be used quickly and

efficiently -- but due to its changeable nature, it can be

difficult for school systems to keep up and compensate.

What are some of the advantages and disadvantages of using social

media in the classroom?

The pros of social media as a learning tool.

1.) It is a familiar tool.

Most of your students are on social networking platforms, and

these services are already tools that students are generally

comfortable with -- and they can probably show you a thing or two

in return.
2.) Improve your own knowledge and skills as an educator.

By learning how to use these platforms as a teacher, you are

making yourself more aware of issues surrounding students today.

If a student tells you a classmate is harassing them over Twitter

-- doing something called 'tweeting', how can you investigate the

situation unless you know how to search profiles and send

messages yourself?

3.) Resource availability.

From current news feeds, following public figures, learning a new

language or improving software skills, there is an endless range

of free resources available through social media -- both linked

and hosted. If you are looking for a debate, a video or

commentary based on a recent news report, Facebook and Twitter's

search functions make them a valuable and free set of tools.

4.) Improvement of research skills.

Being able to find information online is a skill that is now

important in the workplace -- and one that can be taught through

lessons designed around social media platforms.

5.) The improvement of communication.

If conducted within a controlled environment, then social media

can be a way for students and teachers to communicate

effectively. This could include sending out reminders, posting

homework notes and organizing projects or events such as revision

classes.

6.) Relevant, real-life learning.

Teaching students how to use social media in order to improve

their job prospects can be extremely valuable. How do you find a

job through Twitter? Who do you follow? Why do I need a LinkedIn

profile?

7.) The promotion of digital citizenship.

Students have to learn about how to conduct themselves

appropriately online. Not only do they have to face the

consequences if they behave in ways that are considered

cyberbulling, but it is also necessary for them to understand

privacy policies and the transfer of data online. By using online

platforms, these lessons can be integrated within a more

traditional school curriculum.

8.) Engaging your students.

Gen-Y and younger generations are stereotypically portrayed as

being glued to their gadgets, and are known for using such

devices for social networking, games and entertainment purposes.

Use this to your advantage.

9.) The ability to share learning material.

Social media sites including Facebook, Twitter and Pinterest are

full of user-generated content, links and shared items. This can

be used to your classes' advantage. Why not create a Facebook

group dedicated to your class, or set a task to research

something across these networks?

10.) The potential to appeal to different learning styles.

Whether a learner naturally prefers kinetic, audio or visual

learning, the varied types of media and information found on

sites such as Facebook, Twitter and LinkedIn can appeal to a wide

range of learner styles.

11.) Ease of access.

Social networking requires no expensive equipment or modern

upgrades -- all you need is a computer or mobile device with an

Internet connection.

12.) Assisting shy students.

There are some students that find social interaction or

contribution difficult -- and engaging students through an online

project can make this easier for them.

The cons of social media as a learning tool.

1.) The gimmick factor.

Unless the use of sites such as Facebook and Twitter are

incorporated into a class plan in order to contribute towards an

objective lesson aim, then it could become nothing more than a

waste of time.

2.) Distractions.

Unless teachers properly supervise their students -- and maintain

control if the novelty of YouTube makes them too excited -- it

can be difficult to follow through with a lesson based on

Internet research.

3.) The risk of cyberbullying.

Cyber bullying is rampant on social networks, and it is something

teachers need to be aware of. Social media projects may not be

confined to a classroom -- and if this is the case, teachers (and

potentially parents) need to monitor student activity for any

signs of bullying.

4.) Limiting face-to-face communication.

If a balance is not maintained, then too much technological input

can have a detrimental effect on social skills that children need

to learn.

5.) The need for schools to research, understand and implement.

Educational establishments are slowly making their presence known

on social media for advertising and information-based purposes.

However, it requires a good level of technical understanding to

use and maintain social media effectively.

6.) Continual social media change.

There are constant changes to platforms themselves and their

security settings -- of which schools and teachers must keep up

to date with and act accordingly.

7.) The need to manage multiple sites and keep updated.

If schools decide to make use of these platforms, pages and

profiles should be updated in order to prevent them becoming

stagnant.

8.) The possibility of malware infections or phishing scams.

Social networks are now a breeding ground for scam artists to

lure both children and adults to exchange personal information or

in order to gain access to a computer network. Educational

establishments need to be aware of this risk and monitor their

usage accordingly.

9.) The need to filter and plan.

Schools have a duty of care to their students, and as such, the

use of social media platforms has to be planned and executed

appropriately in order to protect children from inappropriate

communication, images or video. Several options are available,

such as YouTube for Schools.

10.) Inappropriate content sharing or exposure.

It is important for children in school to be protected from

inappropriate content; but it is also necessary for teachers to

monitor what they are sharing between themselves. It is not only

a matter of duty to students -- but protecting yourself as the

teacher responsible for them.

11.) Controlling device use in class.

Teachers have to grow eyes in the back of their heads -- and when

mobile devices are used in class, the need for continual

monitoring and regulation increases.

12.) Exposing the 'haves' and 'have nots'.

Once you introduce social media use in to a classroom, then

unless the school has the facilities to supply each student, it

is sometimes the case that students are asked to bring their own

device. This in turn can highlight divides between students who

can afford certain devices, and those that cannot.

Conceptual Framework
 The conceptual framework of this study employed the system

process approach. The interaction of the three important elements

is shown in Figure 3, the Conceptual Paradigm.

This study is interested in determining the benefits of

social media and it’s influence on AMACC Senior Highschool

Students.

To determine the influence of Social media to the AMACC Senior

Highschool Students, the researchers studied their behavior as

well as conducting a Survey for them to determine the influence

of social media. The Literature reviewed above also helped the

Researchers to have insight what to expect after conducting the

study.

Social Media’s Influence to AMACC Senior

Highschool Students and its benefits

Process
Output
Input Assessment
through: Solutions
Objectives
Questionnaires Recommendation
Statement of
s
the Problem Surveys

Review of Observation
Related
Literature Analysis

Statistics
 Figure 3. Conceptual Paradigm

Definition of Terms

The different terms used in this study are defined

conceptually and operationally.

Definition of Terms:
Vital- extremely important

Peer- a person who belongs to the same age group or social group

as someone else

Seize- to use legal or official power to take

Tenacity- the quality or state of being determined to do

something

Impulsivity- doing things or tending to do things suddenly and

without careful thought

Stimuli- something that causes something else to happen, develop

or become more active

Demographic- of or relating to the study of changes that occur in

large groups of people over period of time

Impede- to show the movement, progress or action of someone or

something

Appraise- to say how much something is worth after you have

carefully examined it

Detrimental- causing damage or injury

Stagnant- not active, changing or progressing

Slanderous- to make a false spoken statement that causes people

to have a bad opinion of someone

Rampant- growing quickly and in a way that is difficult to

control

Disgruntled- to make ill- humored or discontented

Rapid- Happening in a short time or at a fast pace

Broadband- A high capacity transmission technique using a wide

range of frequencies, which enables a large number of messages to

be communicated simultaneously.

Social Media- websites and applications that enable users to

create and share content or to participate in social networking.

 Notes

1
Ahn, J. (2010). The Influence Of Social Networking Sites on

High School Students’ Social and Academic Development. Diss.

Faculty of the USC Graduate School University of Southern

California.

2
Ahn, J. (2011a). Digital Divides and Social Network Sites:

Which Students Participate in Social Media? Journal of

Educational Computing Research, 45(2), 147-63.

http://dx.doi.org/10.2190/EC.45.2.b

3
Ahn, J. (2011b). The Effect of Social Network Sites on

Adolescents' Social and Academic Development: Current Theories

and Controversies. Journal of the American Society for

Information Science and Technology, 62(8), 1435-445.

http://dx.doi.org/10.1002/asi.21540

4
AntonSon, M., & Christopher, W. (2008). Corporate Social Media

Facilitating Better and Faster Change Management. Goteborgs

Universitet Handelshogskolan.

5
Cain, J., & Katherine, C. (2013). Exploring Social Media’s

Potential in Interprofessional Education. Journal of Research in

Interprofessional Practice and Education, 3(2), 1-7. Print.

6
Curtis, A. (2013). The Brief History of Social Media. The

Brief History of Social Media.

7
Egedegbe, N. (2013). The Effect of Social Networking Sites on

Students' Academic Performance in Girne American University,

North Cyprus

8
Hartshorn, S. (2010). 5 Differences Between Social Media and

Social Networking. Social Media Today.

9
Kirschner, P., & Aryn, K. (2010). Facebook® and Academic

Performance. Computers in Human Behavior, 26(6), 1237-245.

http://dx.doi.org/10.1016/j.chb.2010.03.024

10
Lavy, V., & Sand, E. (2012). The Friends Factor: How Students’

Social Networks Affect Their Academic Achievement and Well-Being?

The National Bureau of Economic Research. Hebrew University,

University of Warwick, CEPR, and NBER.

11
Moran, M., Seaman, J., & Tinti-Kane, H. (2011). Teaching,

Learning, and Sharing: How Today’s Higher Education Faculty Use

Social Media, p. 1-32.

12
Naizabekov, S. (2012). Negative Impact of Social Networking

Sites on Academic Performance of Students. Academia.edu.

13
O'Keeffe, G., & Kathleen, C. (2011). The Impact of Social

Media on Children, Adolescents, and Families. Pediatrics, 127(4),

799-805. http://dx.doi.org/10.1542/peds.2011-0054
14
Mazer, J. P, Murphy, R. E, & Simonds, C. J. (2007). I’ll see you on

“Facebook”: The effects of computer-mediated teacher selfdisclosure on

student motivation, affective learning, and classroom climate.

Communication Education, 56(1).

15
Mazer, Joseph P., Murphy, Richard E., & Simonds, Cheri J. (2009).

“The effects of teacher self-disclosure via Facebook on teacher

credibility”. Learning, Media & Technology, 34(2), 175- 183.

http://dx.doi.org/10.1080/17439880902923655
 CHAPTER III

RESEARCH METHODOLOGY

This chapter discusses the research design and methodology

used in this study, respondents, sources of data, research

instrument, validation of the research instrument, data gathering

procedures and the statistical tools used in the computation of

the data.

Research Design

This research used the Qualitative method for gathering

data. A research design is like a research framework which serves

as a guide in conducting a study. Some describe it as the overall

strategy that a researcher chooses to incorporate in their chosen

field of study. It is written in a coherent and logical way to

ensure that the research problem will effectively be addressed.

The assessment test results were the basis to determine the

influence of Social Media to AMACC Senior Highschool Students and

its benefits

Respondents of the Study

The respondents for the study were the 55 Senior Highschool

students were selected for the study based on their gender and

academic aptitude. In the research conducted, the needed data

were analyzed and interpreted from the performance of 55 Senior

Highschool students.

Sources of Data

The primary sources of data were the Answers collected from

Senior Highschool students using Survey Questionnaire for

gathering the necessary input focusing on the Objective and

statement of the problem of the study. The secondary sources of

the data were the related literature and studies collected from

researches, journals, books, and the internet. Significant

studies and articles relevant and similar to the concern of the

present study were reviewed to give more insights to the focus of

this study.

Research Instrument

The researchers used a survey questionnaire to gather the

necessary data for this study. The Questionnaire in the survey

was all according to the objectives and the statement of the

problem of the study.

Sampling Method

In order to gather data, we need to make sure that all must

be true and just for all the respondents. The researchers used

the Pure sampling method. In this method the respondents have

been chosen equally and unbiased to be able to obtain a redible

result at the end of the data gathering.

 CHAPTER IV

Presentation, Analysis and Interpretation of Data

This chapter presents an in depth discussion of Influence

of Social media to AMACC Senior Highshool students and its

benefits. The presentation of the results, analysis and

discussions of the study is in sequence with the problems

presented in Chapter 1. A presentation of the technology-aided

instructional materials is also included in this chapter.

(Below is the Survey Questionnaire used for conduting the

research)

Name: Sex:

Grade and section:

A. Place a check mark (/) in the box that corresponds to your

answer.

1. Do you know what social media is?

 Yes
 No
2. Do you use social media?
 Yes
 No
3. Are you fond of using it?
 Yes
  No
4. Does it affect your studies?
 Yes
 No
5. Is it helpful for you?
 Yes
 No
6. Does it affect your behavior towards many people?
 Yes
 No
7. Does using social media can cause addiction?
 Yes
 No
B. Answer the following questions with the best of your
knowledge. Encircle the letter of your answer.
8. What is your main reason why you use social media?
a. Helpful for studies c. Awareness to current issues
b. For Fast Communication d. None of the Above

9. If your numer in number 5 is yes, how does it benefits you?

You can choose more than one answer below.
a. It makes me more responsible
b. It keeps me update through recent news
c. It helps me communicate to my classmates
d. It helps me express my feelings through social media
e. Improves social skill
Others:

Thank you!