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American DECEMBER2010 Vol.XX,No.9•ISSN1506-3240 Investor ©AmericanChamberofCommerceinPoland2010 w w w.a mc h a m. c o m

American

DECEMBER2010

Vol.XX,No.9•ISSN1506-3240

Investor

©AmericanChamberofCommerceinPoland2010

w w w.a mc h a m. c o m .pl

Virtual melting pot

Howtosustainabusinessmodel whenthetechnology keepsmoving but consumer attitudes don’t catch up

keepsmoving but consumer attitudes don’t catch up AmChamCEOForum: Implementingculture

AmChamCEOForum: Implementingculture

AmChamMonthlyMeeting:Acrosstheaisleandoverthe

AmChamonline American Investor DECEMBER2010 Vol.XX,No.9 what’son www.amcham.com.pl YouronlineguidetoAmChamactivities

AmChamonline

AmChamonline American Investor DECEMBER2010 Vol.XX,No.9 what’son www.amcham.com.pl YouronlineguidetoAmChamactivities

American

Investor

DECEMBER2010

Vol.XX,No.9

what’son

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Downloadthismagazine!

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ingevents.

Events

AmChamMonthlyMeetingsareoneof

theflagshipeventsorganizedbythe

chamber.WhileAmericanInvestorcov-

erseachMonthlyMeetingexten-

sively,includingfull-pagepictorials,

youcansearchthroughpicture

archivesofpasteventsthatinclude

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gotoEventsandActivities,pick

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Regions

AmChammaybecloserthanyou

think.ApartfromWarsaw,AmCham

hastworegionalbrancheswhichare

activeallyearlongandoffermanyex-

citingopportunitiestointerfacewith

regionalbusinessleadersandpoliti-

cians.Tofindoutmoreaboutourac-

tivitiesinKrakówandtheregionof

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Regionsinthehorizontalmenubar,

andpickyourregionofinterest.

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searchpapers,visittheAdvocacylink

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COVERSTORY:

Virtual meltingpot

Therearemoredriversof

COVERSTORY: Virtual meltingpot Therearemoredriversof electronicmediaconver- gencethantechnology

electronicmediaconver-

gencethantechnology

itself.Withdiversecon-

sumerattitudestodiffer-

entmediaacross

regionsanddemo-

graphics,nosinglebusi-

nessmodelthatissus-

tainableforthelonger

termappearsanywhere onthehorizon,

page16.

MONTHLYBREAKFASTMEETING

AcrosstheaisleandovertheseaTheshakeupintheU.S.Congressshouldbeneutral

forPoland,butoldopportunitiesremainunderexploited,p.23

CEOFORUM

ImplementingcultureSeniorteamsmustworktogethertocreateanorganizationalcul-

turethatreflectsthecompany’sbusinessstrategy,p.26

FOCUS

ThegreatenablerAnAmChamconferenceinKrakówshowcasesITapplicationsacross

differentfieldsofknowledgeandbusiness,p.28

Trulyamazing AmChamKraków’sTomaszSzczerbinatalkswithMikeDietz,vicepresi- dentofSabreHolding’sEuropeanCenterforSoftwareDevelopmentinKraków,aboutthe

center’s10yearsinoperation,p.30

THEEXPERTS

WinningbattlesCustomsauthoritiesandbusinessesmakeprogressinthefight

againstcounterfeitproducts,p.31

Ahigh-performancecultureHard-wiredattitudescanchangeandmustchangetomove

theorganizationforward,p.32

Game,set,matchOnceadisputehasbeendecidedbyarbitrators,thestatecourthas

thefinalsayonenforcement,p.33

ThetrustfactorUpfrontcommunityinvolvementcutsinvestmentriskandgeneratesup-

sideonthebackend,p.34

Tamingthedarkforce"Flamboyant"languageattheworkplacemayearnthespeaker

chargesofsexualharassment,p.35

EVENTS

MonthlyBreakfastMeeting,p.36;CEOForum,p.37;AmChamBusinessMixer,p.39;

AmChamITGiants,p.39

DEPARTMENTS

FromtheEditor,p.2;FromtheChairman,p.5;Newsline,p.6;Agenda,p.10;Guideto

AmChamCommittees,p.14;ContentsummariesinPolish,p.40

YOURAMCHAM

YOURAMCHAM BOARDOF DIRECTORS TheAmericanChamberofCommerceinPoland R oman R ewald – Weil,Gotshal&Manges Chairman J

BOARDOF

DIRECTORS

TheAmericanChamberofCommerceinPoland

RomanRewaldWeil,Gotshal&Manges

Chairman

JudithY.GlinieckiWierzbowskiEversheds

ViceChair

RichaRdladaTelesto

ViceChairman

PeteRkaYKPMGPolska

Secretary

StanPoPow Finacorp

Treasurer

MEMBERS

TonyHoush

RobertL.Koński

APCO Worldwide

Kulczyk Investments

JosephWancer

JohnLynch

Deloitte

Lynka

PaulFogo

MacRaczkiewicz

Miller Canfield

Ex officio

SPONSORSPaulFogo MacRaczkiewicz Miller Canfield Ex officio AmChamAuditor: FROMTHEEDITOR Survival of the cheapest? O

MacRaczkiewicz Miller Canfield Ex officio SPONSORS AmChamAuditor: FROMTHEEDITOR Survival of the cheapest? O
MacRaczkiewicz Miller Canfield Ex officio SPONSORS AmChamAuditor: FROMTHEEDITOR Survival of the cheapest? O

AmChamAuditor:

Miller Canfield Ex officio SPONSORS AmChamAuditor: FROMTHEEDITOR Survival of the cheapest? O

FROMTHEEDITOR

Survival of the cheapest?

O urCoverStoryinthisissueof A m e r i c a n I n v e s t o r reportsonthemain findingsofanexcellentKPMGreportthatmapsconsumerattitudesin thevirtualrealityofconvergingmedia,acrossdifferentcriteriasuchas

geographicallocation,technologyinuse,anddemographics.Oneofits

mainconclusionsisthattheprevailingattitudesofconsumersoscillatehap-

pilyaroundtheideathatonlinecontentshouldbemadeavailabletothem

freeofcharge.Indeed,itseemsthatthemovingforcebehindthedevelop-

mentoftheInternet,alongsidetechnologicalprogress,isthedetermination

ofInternetbusinessestogiveawayasmuchaspossiblefornothing. WenoteintheCoverStorythatthewebsiteofthe Ti m e s ofLondonhasre- centlybecomeavailableonlybysubscription.Technologyitselfgeneratesa significantnumberofsubscribers—iPadusers—whopayamonthlyfeeto beableto“experience”the Ti m e s inaspeciallydesignedbrowser.

The Ti m e s isnotthefirstperiodicaltohideitscontentonlinebehindapay wall. S c i e n t i f i c A m e r i c a n ,amagazinethatforalongtimedidnotevenpub-

lishitsarticlesonline,inthespringofthisyearmadeitsfeaturestoriesavail-

ableforafee.Announcingthatmoveinapodcastavailableforfreefrom

iTunes,thepodcasthost,SteveMirsky,saidthatasmuchashelikesthings

tobefreewhenheistheconsumer,“Ialsorecognizethatforprofessional

journalistswritingisnottheirhobby.Ifyouwantqualityjournalismyouhaveto

getusedtostillpayingforit.Ifyouwanttosendprofessionaljournaliststo,

say,Iraq,tofindoutwhat’sgoingonthere,somemoneyhastoflowintothat

journalisticenterprise.Otherwisewewillbegettingrestaurantreviewsfrom

peopleabouttheirneighborhoods.”

Obviously, S c i e n t i f i c A m e r i c a n hasgoodreasonstocareaboutthequality ofitsjournalism.Itscontributorsincluderenownedscientists,oftenNobel Prizewinners.Professionaleditorsareamusttoworkwiththem—internsor “scienceenthusiasts”justwillnotdo.

TheideaofofferingcontentontheInternetforfreeisapotentone,andit

occasionallyinfluencesofflinereality.PolishDeputyPrimeMinisterandMinis-

terofEconomyWaldemarPawlak,whowastheguestspeakerattheAm-

ChamITGiantsconferenceinKraków(seearticleonpage28)saidthaton-

lineandotherITplatformsforfreeexchangeofthoughtsandideasshould

continuetodevelop.Hepraisedthemodeloffreeaccesstoonlinecontent

providedbycompanieswhosupporttheirbusinessbyexclusivelyselling

advertisingonline,withoutsubscriptionfees.Hewentontosaythatthis

modelshouldbeexpandedbeyondthevirtualworld:“Students’textbooks

havefourcovers.Ifthosefourpagescarryadvertisingfromthebook’sspon-

sor,thebookmaybeofferedforfreetostudents,whiletheadspayforthe

author’scopyright.”

Whileitisanobleidea,ithasatleastoneflaw.ThefirstisthatPawlakdid

notmentiontheproductioncost.Sayweneed20,000algebratextbooks

printedinthismodel.TheproductioncostmaywellbePLN10percopy.

ThetotalbilltheadvertiserhastofootisPLN200,000.Butthiskindof

moneycanbuymorethananannualpresenceformultipleadvertisingfor-

matsatanyvirtualportalthatisvisitedbythetargetgroupmoreoftenand

morehappilythanthealgebrabook.

SosomeideasdevelopedbytheInternetculture,whenjuxtaposedwith

offlinereality,comeoffasnaiveatbest.ThisalsoappliestothewaystheIn-

ternethasaffectedtheideaofadvertising.Thenatureofadvertising,aswe

knowitfromthetraditionalmedia,iscommercialmessagesfrombusinesses

aboutnewproductsandservicesavailabletoconsumersinthemarket-

place.Theroleofadsistoinform.Thelongeryourememberanadthebet-

ter.Thatisallthatisrequiredforgoodadvertisingto“work.”TheInternet,

thankstoitsinteractivityandmeasurabilityofwhatyouview(the“click-through”rate),haschangedadvertisingintoanimpulse-

guidedbehavior.Ifyouseeanad,youaresupposedtoclickonittoletthemarketerknowtheadworkedforyou.

Thereisonebasicflawinthismodel.Donotexpectme—ormostotherconsumers—whenIseeanadforanewcar,torush

toclickandfindoutwhatengineoptionsitcomeswith,theinteriorcolorschemes,paintfinishesandpricing.ItisenoughthatI

makeamentalnoteaboutthemodelintheadvertising,andthenwhenIDOneedanewcarImaystillremembertheadand

considerlearningmoreaboutthatmodel.

Advertisingissupposedtohelpconsumers,notdistractthem.Thatiswhy,theKPMGreportalsorevealed,intheonline

worldadvertisingisperceivedbyconsumersmoreasanirrelevantirritant.Popupwindowsthatcoverentiredisplaysofsmart

phonesareanuisance,thereportindicated.Soarepopupadsthathavenorelevancetoconsumers.

ThegoodnewsisthatattherecentconferenceoftheInteractiveAdvertisingBureauinWarsawthisfall,someadvertisingex-

ecutivesfrombigportalsindeedtalkedabouttheneedtofindtherightbalancebetweenadvertisingandnon-advertisingcon-

tentofferedtoconsumersontheInternet.Theyhintedthattheformatsdevelopedbytheprintmediaareprobablythebest.

Butnow,whenitcomestoprintmedia,theclick-throughphilosophy,whichisessentiallywrongandmayworkwithcheap

advertisingbutnotseriousads,isactuallyaffectingadvertisingclients’behavior.Someclientsoffer“performance-based”

modelstotheprintmediatheywanttoadvertisewith,inwhichtheadfeeisbasedonreaderresponseandinsomecases

evenactualsalesdemonstratedtohavebeengeneratedbythead.Thisisnothingbutshiftingpartoftheadvertiser’sbusiness

riskontotheshouldersofthemedia.Thisisasifapresstitlethatdependsonadvertisingrevenueofferedtopaysalariestoits

staffandprintersonlyaftertheadvertising“worked”fortheclients,buttheclientsdeterminewhetheritworkedornot.Howsus-

tainableabusinessmodelisthat? Speakingofcosts,runningawebsiteisnotacheapenterprise.Theworld’slargestencyclopediasite,wikipedia.org,pays

approximatelyUSD10millionayear.Itsfoundingfather,JimmyWales,whoexpressesareligiousfervorincontent-freedogma

juxtaposedwithastrongdislikeforonlineadvertisingcharacteristicforcomputernerds,stillthrivesonabusinessmodelofget-

tingpeopletodoenormousamountsofworkforfree.InafundraisingefforteveryDecember,Walespostshis“personalmes-

sage”onWikipediaaskingfordonations.Toenhancethecampaign,similarappealsformoneywerepreparedbysomeof

Wikipedia’shardest-workingeditors.

Wikipedia’shardest-workingeditors.

InafundraisingefforteveryDecember,WikipediafounderJimmyWalespostshis“personalmessage”onWikipedia

askingfordonations.

IthinkthattheeditorsofWikipediadeservemorethanthat.Wikipediaisaperfectplatformforofferingintelligent,search-re-

latedadvertising.Whowouldnotappreciate,whensearchingforinformationaboutaperson,gettingalistofthelatestbookor

multimediareleaseabouthimorher?Wikipediaiswhereadvertisinghasahugeroletoplay.Whenappliedinlinewithatradi-

tionalcommercialphilosophy,advertisingwillonlyenrichthevalueofWikipediaforitsusers.

Thehollowfaithinprovidingservicesforfree,whichtheInternethaspromotedtotheextreme,hastocollapsewhencon-

frontedwiththerealitiesoftheofflineworld.TheKPMGreportreflectsthat.Thebottomlineisthatinsteadoftryingtochallenge

thecommercialprinciplesofbusinessinvirtualreality,Internetbusinessesshouldhavethestaminaanddeterminationtoapply

them.Iftheydonothaveaworkingmodelforprovidingagoodqualityservice,thennooneisserved.Thereisnosuchthingin

natureasthesurvivalofthecheapest.

Tomasz Ćwiok

natureasthesurvivalofthecheapest. Tomasz Ćwiok 2 A M E R I C A N I N V E

YOURAMCHAM

AmChamMembertoMember

YOURAMCHAM AmChamMembertoMember We’reall inthis together American Investor Published by the American Chamber of Commerce

We’reall

inthis

together

American

Investor

Published by the American Chamber of Commerce in Poland

EDITOR-IN-CHIEF

tomaSzĆwiok

tomasz.cwiok@amcham.com.pl

EDITOR-AT-LARGE

chRiStoPheRSmith

christopher.smith@neostrada.pl

AMCHAMSTAFF

DorotaDabrowski

Executive Director

director@amcham.com.pl

MarzenaDrela

Deputy Director

marzena.drela@amcham.com.pl

AnitaKowalska

Events & Media Manager anita.kowalska@amcham.com.pl

RobertKruszyna

Office Manager

robert.kruszyna@amcham.com.pl

BarbaraPocialik-Malinowska

Membership and Committees Coordinator barbara.pocialik@amcham.com.pl

MartaPawlak

Research and Policy Coordinator marta.pawlak@amcham.com.pl

RobertChomik

Project Assistant

robert.chomik@amcham.com.pl

AmChaminKraków

MonikaPilarska

krakow@amcham.com.pl

AmChaminWrocław

JoannaBensz

amcham.wroclaw@pmg.pl

Printing

QInvestLtd

+48224246600

TocontactAmCham

pleasewriteorcall:

ul.EmiliiPlater53,WFC

00-113Warsaw

tel:+48225205999

fax:+48225205998

e-mail:office@amcham.com.pl

www.amcham.com.pl

©AmericanChamberofCommerce

inPoland2010.Allrightsreserved.

American Investor istheofficialpublication oftheAmericanChamberofCommercein Poland.Itisavoiceforforeigninvestorsand thebusinesscommunityinPoland.The magazinestrivestokeepourmembersand

otherreadersuptodatebyfollowingcham-

bernewsandreportingontheleading

trendsinbusinessandpolicy.

letterstotheeditorshouldbee-mailedto

tomasz.cwiok@amcham.com.pl

FROMTHECHAIRMAN

What goes around comes around

hatesayinggoodbye.SinceIwassixteen,myfamilywassplitbetweentheUnited

I StatesandPoland,andIquicklylearnedthatthebestwaytoreducethetraumaof

goodbyesistoignorethefinalityofthedeparture.So,Iamfarfrombiddinggood-

bye,buttheendofthetermisagoodopportunitytoreflectonthepastsixyears.

PursuanttotheAmChambylaws,whichIdesignedandwhoseadoptionIpro-

moted,theChairpersonmayserveforonlythreeconsecutiveterms.BeforeIde-

cidedtoputmyselfupasacandidateforChairmanoftheBoardofAmCham,I

madesurethatIwouldnotsuccumbtothetemptationtostayinthepositionforever.I

predictedthetemptation,and,indeed,thetemptationarrived.Thefactthatpeople

forwhomIhavealotofrespectandgoodfriendsexploredthepossibilityofchang-

ingthebylawsagaintoremovethetermlimitationnicelyfedthattemptationandflat-

teredmeaswell.Nevertheless,Istillbelievethatalimitationonthetermofthechair-

personisagoodideaforanyorganization,formanyreasons,andIwillsticktomy

guns.ThesameamendmenttothebylawsthatinstitutedthetermlimitfortheChair-

personalsointroducedtheprovisionthatanypastChairpersonremainsamemberof

theBoard e x o f fi c i o .SoIwillstayontheBoardofAmChamand, hopefully,willbeabletocontributetothedevelopmentand prosperityofthismagnificentbusinessorganization. Magnificentitis!IfeeldeeplyhonoredandprivilegedthatI

cansaythatIwastheChairmanduringaperiodinwhichAm-

Chamdevelopedgreatlyfromthephenomenalfoundationbuilt

byourprecedingBoardsandthefirstChairman,Mac

Raczkiewicz.Fromtheoutset,Ibelievedthatthebestthinga

chairpersoncandofortheorganizationistoprovideitwith

common-senseleadershipandinspirepeopleinvolvedinthe

organizationtodowhatevertheydobest,whilerunningtheir

particularcoursesontheirown.TheroleoftheChairpersonand

particularcoursesontheirown.TheroleoftheChairpersonand Roman Rewald AMCHAMCHAIRMAN

Roman Rewald

AMCHAMCHAIRMAN
AMCHAMCHAIRMAN

theBoardistoprovidetheorganizationwithdirectionandguid-

anceandtowatchoverthebasicprinciplesofequalityandgoodcompetition.The

restcanbehandledbyalargenumberofvolunteersandaverycompetentstaff.

TheAmChamstaffdeserveaseparateparagraph.Wehavethemoststable

groupofdedicated,competentandpassionatepeoplerunningtheday-to-dayactivi-

tiesofthechamber,undertheexcellentleadershipofDorotaDabrowski.Thefactthat

AmChamwasabletoattractapermanentdirectorofDorota’squalityspeaksloudly

fortheorganization.

AllofthemembersofAmCham’sstaffareexcellentandmustbeapplauded.

MarzenaDrela,theDeputyDirector,AnitaKowalskaandBasiaPocialikarelong-term

employees.Youwouldnevertellitfromtheiryouthfullooks,buttheyhavebeenwith

thechambersinceIjoinedtheorganization.Therearealsoexcellentnewmembers

ofthestaff:TomekĆwiok,theeditorof A m e r i c an I nve s t o r ,whohasbroughtthispub- licationtoanew,higherlevel;MartaPawlak,ourResearchCoordinator;Robert

ChomikandRobertKruszyna—allexcellent,excellentworkersforwhomthisorgani-

zationisobviouslynotonlyaplaceofwork,butalsotheirpassion. ThenewlyelectedBoard,whereIcanalsopointoutseveral“old-timers,”inherits

awell-runorganization,andthenewlyelectedChairperson(inJanuary2011)will

haveagreatfoundationonwhichtobuildanevenbetterandstrongerorganizationin thefuture.Asan e x of fi ci o memberoftheBoard,Iwishthisformyselfandallmyfel-

lowBoardmembersandallthemembersofthis20-year-oldorganization.

So,nogoodbyes,please!Letusmakesomechangeshereandthere,andcon-

tinuethegoodworkforthebettermentofthismagnificentsociety.

tinuethegoodworkforthebettermentofthismagnificentsociety. DECEMBER 2010 A M E R I C A N I N V E S

Newsline

NewsfromAmChamanditsmembers

AmChamAdvocacy

InresponsetoaninvitationfromthePolish

SenatetoparticipateintheSenateCommit- shesaid,itis“oneofthemostfundamental

teefortheNationalEconomysessionde- problemsforthehumanracetocopewithin

votedtopublic-privatepartnerships,Am-

ChamhassentapositionpapertotheSenate

highlightingthechamber’sstandontheis-

suessurroundingPPP.Inparticular,AmCham

positivelyevaluatedtheprincipleofPPPasa

formofgeneratinginvestmentmoneytosup-

portimportantpublicinvestmentprojects.

AmChamnoted,however,thatthereason

PPPisnotbeingfullyutilizedinPolandisthe

lackofknowledgeaboutPPP,thereluctance

ofthepublicsectortocooperatewiththepri-

vatesector,andwellasthelackofagovern-

mentprogramforpromotingPPPandthefact

thatthereisnogovernmentagencycharged

withcoordinatingPPPprojectsacrossthe

country.AmChamconcludedthatinorderto

utilizethefullpotentialofPPP,abusiness-

friendlyinterpretationofthePublic-Private

PartnershipActshouldbecomethenorm.

AmChamalsosaidthatthegovernment

shoulddrawontheexperienceofothercoun- AmChamViceChairmanRickLada,pictured,

trieswherePPPhasprovedsuccessful,and

includetheirlegalsolutionsinthePolishsys-

tem.The“bonus”systemusedinpublicpro-

curementproceduresintheU.S.wasindi-

catedasagoodexampletofollow.

AmChamAssistance

standingofworldhungerproblemsand

broadanunderstandingoftheworldaspos-

sible,becauseITtodayisavitalpartofevery

sphereofeconomicdevelopment.

strengthenedherresolvetopursueascientific

careerinthefightagainsthunger,because,as

thedecadestocome.”

AmChamConference

thedecadestocome.” AmChamConference AmChamKrakówhasconductedaday-

AmChamKrakówhasconductedaday-

longITGiantsconferenceeveryyearsince

2007.

Baker&McKenzie

LawfirmBaker&McKenziehasadvisedUni-

creditontheIPOofFortunaEntertainment

GroupN.V.andtheduallistingofthecom-

panyontheWarsawandPraguestockex-

changes.Baker&McKenzieadvisedonall

aspectsoftheIPO,includingdraftingandfil-

ingtheprospectus.Themulti-jurisdictional

legalworkwasmanagedandcoordinatedby

Baker&McKenzie’sWarsawoffice,withsup-

portfromtheAmsterdam,PragueandLon-

donofficesandcorrespondentlawfirmsin

Slovakia,MaltaandCroatia.

TheprospectusofFortuna,whichisregis-

teredintheNetherlands,wasapprovedby

theNetherlandsAuthorityfortheFinancial

Markets,andthesharesbegantradingin

PragueonOctober27andinWarsawonOc-

tober28.Theaggregatemarketcapitalization

TheFortunaIPOwasthefirsttransaction

everinvolvingaconcurrentpublicofferingin

Poland,theCzechRepublicandSlovakiaas

wellasalistingontheWarsawandPrague

almostayear.

Inothernews,Baker&McKenziehaspub-

lishedProBonoServicebyIn-HouseCounsel:

StrategiesandPerspectives,afirst-of-its-kind

bookdesignedtoprovidein-housecounsel

withbestpracticesfordevelopingin-house

probonoefforts.SpearheadedbyDavidP.

Hackett,apartneratthefirm’sChicagoof-

fice,andMadeleineSchachter,theNew

knowledgeofagroupofin-housecounsel

fromleadingglobalcorporationswithproven

whospokeattheAmChamITGiantsannual

conferenceinKraków,saidthattodaytheim- ofthecompanyfollowingtheissueofnew

pactofinformationtechnologyontheecon- sharesisalmostPLN1billion.

omyisunprecedented.“ITisarguablythe mostimportantstapleoftheeconomyinthe

21stcentury,”Ladasaid.Henotedthatthis

wasnotallthatclearinthe1990swhena

groupofITenthusiaststriedtopersuadeMo- stockexchanges.ItwasalsothefirstIPOofa

companyfromthegamingsectorinCentral&

EasternEurope.PreparationsfortheIPOtook

inPoland.

establishingMotorola’sfirstbigITinvestment

torolatoinvestinKraków.Ladawaspivotalin

torolatoinvestinKraków.Ladawaspivotalin Otherconferencespeakers,including Do- minikKania

Otherconferencespeakers,includingDo-

minikKaniafromWoodwardGovernor

Poland,PeterKnazkofromGE,MikeDietz

fromSabreHoldings,ArkadiuszBoberfrom

GMManufacturing,TomaszNitschfromthe

mediagroupIT,andMarekSuczykfromKroll

Ontrack,presentedpracticalapplicationsofIT

indevelopingandexpandingbusinessin

suchareasasintelligentgridmanagement

andenergycontrol,supportingthetravelin- CorporateSocialResponsibilityforBaker&

dustryinrealtime,anddevelopingmediafor- McKenzie,thebookcombinesthecollective

matsforforensicIT.

York-basedGlobalDirectorofProBonoand

ThankstoanAmChamgrantofPLN2,800,

AnnaPaciejewska,agraduateoftheWar- Prof.MaciejOgorzałekfromJagiellonian

sawUniversityofLifeSciences,wasableto

carryoutathree-monthinternshipthatshe

wonattheGeneva-basedUnitedNations

SystemStandingCommitteeonNutrition.

WiththeU.N.inGeneva,shehadtheoppor-

tunitytostudyproblemsofworldhungerand

malnutrition.“Theinternshipwasnotpaid,

andIknewIwouldnotbeabletosupportmy-

selfforthethreemonthsinGenevawithout

someexternalfinancialassistance,”Paciejew-

skasaid.“Iaskedseveralinstitutionsforhelp,

includingtheU.S.EmbassyinWarsaw,and

theyredirectedmetoAmCham.Themoney

paidforonemonthinGeneva,forwhichI’m

verygrateful.”

Universitypresentedthepotentialofcomputa- probonoprograms,providinginsightsto

tionalintelligenceinbiomedicalapplications,

real-worldcounselontherisksandrewards

whileProf.AndrzejDziechfromAGHUniver- ofsuchaprogram.

sityofScienceandTechnologyshowcased

applicationsthatenhancepublicsecurity

againstdifferenttypesofthreats.Sławomir

Kopeć,theheadoftheKrakówTechnology

Park,gaveapresentationonthepark’sseed

Probonoservicehasbeeninstitutionalized

atlawfirmsfordecadesandisincreasingly

gaininggroundinlegaldepartmentswithin

corporations.Withchaptersfromin-house

counselatAccenture,AmericanExpress,

fundprogramandhowitcanhelpyoungen- AOL,Caterpillar,Citigroup,Deloitte,Ernst&

trepreneursintheinnovativeeconomytostart

Young,GeneralElectric,Intel,LexisNexis,Mi-

theirfirstcompany.U.S.ConsulJeffVicken- crosoft,StarbucksandTimeWarner,aswell

couragedyoungprogrammersintheaudi- asNGOsAshoka,ConcernWorldwide,the

encetotryandstudyintheU.S.,wheretal- FeerickCenterforSocialJustice,theInstitute

entedcandidatescanfindmanyeducational

institutionsthatnotonlyprovideexcellentpro-

gramsbutalsoofferscholarships.

DeputyPrimeMinisterWaldemarPawlak,

saidthatITprofessionalsshouldhaveas

ofInternationalHumanitarianAffairs,andthe

ProBonoInstitute,thebookservesasawin-

dowtohowcorporationshaveconceivedof,

developedandgrowntheirownprobono

programs.

Paciejewska,whoearnedadegreefrom

theFacultyofHumanNutritionandConsumer

SciencesinWarsaw,saidtheinternshipexpe- whowasthespecialguestattheconference,

riencehelpedhergainapracticalunder-

riencehelpedhergainapracticalunder- FLASH BACK FromthepagesofAmericanInvestor DECEMBER2000

FLASH

BACK

FromthepagesofAmericanInvestor

DECEMBER2000

Boeing

“TheBoardbelievesAmChamhasreachedthepointwherechangesinthe

organization'sby-lawsareneededtorecognizetheevolutionofour

organizationduringthepreviousdecade.”

MACRACZKIEWICZ,AMCHAMCHAIRMAN

Membersonthemove

Baker&

Baker& McKenzie EduardoLeite hasbeen electedthenextChairman oftheExecutiveCommit- teeoftheinternationallaw

McKenzie

EduardoLeitehasbeen

electedthenextChairman

oftheExecutiveCommit-

teeoftheinternationallaw

firmBaker&McKenzie.

LeiteisaSãoPaulo-

basedlawyerspecializing inenergy,infrastructure projects,andmergersand acquisitions.Hecurrentlyheadsthefirm’sGlobal Energy,Mining&InfrastructurePracticeGroup

and,since2003,hasbeenthemanagingpartner

ofthefirm’sfourofficesinBrazil.

CB

CB RichardEllis ColinWaddell hasbeen appointedManagingDirec- torofCBRichardEllis’sPol- ishoperations.Waddellhas

RichardEllis

ColinWaddellhasbeen

appointedManagingDirec-

torofCBRichardEllis’sPol-

ishoperations.Waddellhas

beenwithCBREsince2000,

andin2003wasappointed

toheadCBREintheCzech

Republic.In2007,hebe-

cameManagingDirectoroftheCEEregion,witha

particularfocusonthecompany’scross-border

servicesanditsexpansionfurthereast.

Marriott

Marriott Warsaw TomaszZadrożny has beenappointedChiefEn- gineerfortheMarriottWar- saw.Agraduateofthe

Warsaw

TomaszZadrożnyhas

beenappointedChiefEn-

gineerfortheMarriottWar-

saw.Agraduateofthe

WarsawUniversityofTech-

nology,Zadrożnyjoined

Marriottin1989,duringits

firstyearinPoland.Over

thenext19yearsherose

frommechanictodirectoroftheTechnicalDe-

partment.In2008–2010Zadrożnywasabuilding

manageratFMPPlanningandFacilityManage-

mentPolska.

Salans

DariuszOleszczukhas

beenre-electedas

Salans’GlobalManaging

Partnerforathirdterm.

Oleszczukwillcontinueto

developthebusiness

acrossSalans’interna-

tionalnetwork,focusing

Oleszczukwillcontinueto developthebusiness acrossSalans’interna- tionalnetwork,focusing particularattentiononthe

particularattentiononthe

firm’sstrengthsincross-borderworkandinter-of-

ficesynergies.OleszczukhasservedasGlobal

ManagingPartnersince2005.Hehasbeena

partneratSalanssinceestablishingtheWarsaw

officein1991,andisnowbasedintheParisof-

fice.HeisqualifiedinPolandasalegaladviser

andajudge,andisanarbitratoroftheCourtof

ArbitrationatthePolishChamberofCommerce

aswellasamemberoftheInternationalBarAs-

sociation.

comingavailable,buttheincreaseininvest-

mentsupplyhasbeensteadyratherthandra-

matic,comingfrominstitutionsreorganizing

theirportfoliosaswellasbankandcorporate

sales.Itisclearthatifsupplyweregreater,ac-

tivitywouldbehigherstill.Afallinyieldshas

helpedbringstocktothemarketandpricing

Boeingreceivedthefirston-orbitsignalsfrom

LightSquared’sSkyTerra1satellitefollowing

launchonNovember14onanInternational

LaunchServicesProtonvehiclefromthe

BaikonurCosmodromeinKazakhstan.Con-

trollersatthegroundstationinHarte- forcoreproductisdefinitelygettingmoreag-

beesthoek,SouthAfrica,confirmedinitialcon-

tactwiththespacecraftthenextday.Signal

acquisitionindicatedthatthesatellitewas

healthyandreadytobeginoperationaltesting

andon-orbitmaneuvers.

gressive.Itisalsonotablethatmoreinvestors

nowhavetheconfidencetorelaxtheirrequire-

mentsalittle.Everyonestillwantsprime,but

definitionsofwhatprimeisarealittleless

stringent,forexamplewithrespecttorequired

leaseterms.”

stringent,forexamplewithrespecttorequired leaseterms.” Inothernews,Cushman&Wakefieldhas

Inothernews,Cushman&Wakefieldhas

signedanagreementwithEuropolistoman-

ageitsLipowyOfficePark(above)acomplex

offourbuildingsintheOkęciedistrictofWar-

saw.Itisthe6thEuropolispropertyinPoland

managedbyC&W.Theanchortenantatthe

complexisBankPekaoS.A.

CBRichardEllis

TheU.S.editionofNewsweekhasranked

CBRichardEllisGroupatNo.30outof500

companiesonits2010GreenRankings.CBRE

wasalsothehighest-rankedcompanyinthefi-

nancialservicessector. TheNewsweeklist,publishedinOctober, measurestheenvironmentalperformanceof

the500largestU.S.-basedpubliclytraded

companies.Therankingisbasedoneach

company’sresourceuseandemissionlevels,

environmentalpoliciesandstrategies,and

reputationamongpeers.

Inothernews,CBRE’sDevelopmentCon-

sultancyTeam,togetherwiththeCBRESpan-

ishoffice,representedAccionainthesaleofa

developmentsiteatul.Konstruktorska111,

Warsaw.ThepropertywaspurchasedbyHB

Reavis,aleadingCEEcommercialproperty

developer.Thepropertyholdsabuildingper-

mitforconstructionof45,000sq.m.ofoffices.

Constructionwillstartin1Q2011.

Inothernews,CBRichardEllisadvised RREEFInvestmentGmbHontheacquisitionof NefrytandTopaz,twoofWarsaw’sprimeoffice buildings.Thetransactionvaluewasabout

EUR80million.NefrytandTopaz,inthe

Mokotówbusinessdistrict,weredevelopedby GlobeTradeCentre.Theproperties,totaling

SkyTerra1isaBoeing702HPsatellitede-

signedforgeomobileservicesthatwillprovide

satellitecoverageaspartofLightSquared’s

newbroadbandmobilewirelessnetworkinthe

UnitedStates.

“Thereisalargeandrapidlygrowingde-

mandfordataservicestoU.S.businesses,in-

dividualsandotherendusers,andBoeinghas accomplishedthefirststepindeliveringthis capabilitytoLightSquaredwiththesuccessful

launchofSkyTerra1,”saidCraigCooning,

vicepresidentandgeneralmanagerofBoeing

Space&IntelligenceSystems.“Boeinghas

beendesigningadvancedgeomobilesatellite

systemsforthepast13years,andourexperi-

enceenablesustoprovideLightSquaredwith

ahigh-valuesolution.”

Cushman&Wakefield

Tradingvolumesontheinvestmentmarketfor

EuropeancommercialpropertyhitEUR23.3

billionin3Q2010,down12.5%fromthe2 nd quarter,accordingtoareportissuedbyreal estatespecialistCushman&Wakefield.The

agencysaidthatmodestimprovementinprop-

ertyanddebtavailabilityshouldsupport

strongeractivityinthecomingmonths,with

volumesexpectedtoincreaseasmuchas 70%inthe4 th quarter,toreachEUR110billion fortheyearoverall.Whilethiswouldrepresent

asignificantrecoveryonlastyear(up49%),it

wouldstillonlytaketradingvolumesbackto

2003–2004levels,justover40%ofthepeakin

2007.

Cushman&Wakefieldnotedthatcoremar-

ketsfaredbestthisyear,withFrance,Ger-

manyandtheU.K.accountingfor69%ofall

tradinginthe3 rd quarter.Buyingdemandcon-

tinuedtospreadbothtosecureWesternmar-

kets,suchastheNetherlandsandNorway,

andEasterntargets,notablyPolandandnow

TurkeyandRussia. Inanotherreport,devotedtoretailproperty, Cushman&Wakefieldnotedafallintotal

propertyinvestmentactivityby12.5%in3Q

2010,whiletradingintheretailmarketactually

increased,by7.6%overall.Thiscontinuesa

strongrunoverrecentquarters,withyear-to-

dateinvestmentup66%overthesameperiod

of2009,comparedtoa42%increaseforthe

restofthemarket.

AsexplainedbyMichaelRodda,headof

theRetailCrossBorderCapitalMarketsteam,

“Greaterinvestordemandhasbeenmet,at

leastinsomeareas,bymoreopportunitiesbe- 27,000sq.m.,arefullylet.

Newsline

NewsfromAmChamanditsmembers

Newsline NewsfromAmChamanditsmembers Picturedinthepreviouscolumn: Lesław IBMwillawardUSD50millionworthoftech- Kuzaj

Picturedinthepreviouscolumn:Lesław

IBMwillawardUSD50millionworthoftech-

Kuzaj,GERegionalDirectorofCentralEu- nologyandservicestohelp100municipalities

aroundtheworld.TeamsofIBMexpertswill

providecityleaderswithrecommendationsfor

successfulgrowth,betterdeliveryofmunici-

palservices,morecitizenengagement,and

improvedefficiency.

rope;JohnLammas;WitoldWiśniowski.

Hewlett-Packard

HPPolandhaspartneredwiththemunicipality

ofNowaSól,Sinersio,andtheUniversityof

ZielonaGóraincreationofatechnologypark

forthelogisticssectorinNowaSól(southwest

Poland).Theparkwilldeliveratechnology

stimulusfordevelopmentoftheregionaround

ZielonaGóra.HPdevelopedITsolutionsfor

thepark’sdatacenter.TheITpackagefrom

HPmeetsthemostcriticalnormsofpower

consumptionandincludesseveralvariantsfor

coolingtheinfrastructure.Theentiresystem

canbedevelopedinamodularfashion.The

datacenterwillalsoincludearesearchlabto

teacherscanaccessstate-of-the-artdatapro-

teacherscanaccessstate-of-the-artdatapro- cessingtechnology.Pictured: Wadim Tyszkiewicz

cessingtechnology.Pictured:Wadim

Tyszkiewicz,mayorofNowaSól;Rafał

Szowiński,TechnologicalServicesDepart-

mentDirector,HP;MarcinBąkowski,presi-

dent,andTomaszStąpski,vicepresident,

SinersioPolska.

Thisnewprogramisthelargestsinglephil-

anthropicinvestmentcurrentlyplannedby

IBM,whichmadeUSD186millionworthof

charitablecontributionsin2009,intheformof

cash,technology,andconsultingservices.

Overthenextthreeyears,IBMwillsendits

topexpertstothecitiesthathavemadethe

strongestcaseforparticipatingintheSmarter

CitiesChallenge.IBMconsultantswillim-

mersethemselvesinlocalissuesinvolving

healthcare,education,safety,socialservices,

transportation,communications,sustainabil-

ity,budgetmanagement,energy,andutilities.

IBM’sconsultantsandtechnologyspecial-

istswillhelpthemunicipalitiesanalyzeand

prioritizetheirneeds,reviewstrengthsand

weaknesses,andlearnfromthesuccessful

strategiesusedbyothercities.Afterstudying

therolethatintelligenttechnologymightplay

inunitingandadvancingdifferentaspectsof

citylife,IBMwillrecommendconcretestrate-

giesdesignedtohelpmakeregionshealthier,

safer,smarter,moreprosperous,andattrac-

tivetocurrentandprospectiveresidentsand

businesses.

TheSmarterCitiesChallengewillalsodraw

ontheexperiencegainedbytheIBMCorpo-

rateServiceCorpswithinthelastthreeyears.

Oneofthepioneeringprojectswasunder-

takeninKatowice.

Manpower

Lackofalong-termworkforcestrategywillde-

privecompaniesofthetalenttheyneedto

CBREhasalsolaunchedits3 rd annualUrban PhotographeroftheYearcompetitionacross Europe,theMiddleEastandAfrica—oneof thelargestcompetitionsofitskindinthe world.Thecontestisdesignedtoexploreand capturetheessenceofurbanlifeandisopen

toallamateurandprofessionalphotogra- bedesignedbyHP,wherestudentsand

phersacrosstheEMEAregion.Firstprizefor

2010isaphotographysafarifortwotoTurkey.

Therearealso24prizesforthebestphoto-

graphsrepresentingeachhouroftheday.

Thethemethisyearis“CitiesatWork.”Last

year’swinningimage(above)wastakenby

RalfPascualfromMadrid.

GeneralElectric

RalfPascual fromMadrid. GeneralElectric GEhasfurtherexpandeditsoilandgasport-

GEhasfurtherexpandeditsoilandgasport-

foliocapabilitieswiththeopeningofanew

USD3millioninvestmentsubseaequipment

testingfacilityinWarsaw,inpartnershipwith

theWarsawInstituteofAviationandEngineer-

ingDesignCenter.

ThenewWarsawSubseaTestLabprovides

GEOil&Gaswithincreasedcapacityfortest-

ingandqualificationofsubseaequipmentfor

itsglobaldrillingandproductionoperations,

increasedsupportofsalesactivityinPoland

andacrossCentralEurope,aswellashighly

talented,experiencedengineers.

“GEisastrategicpartnertotheWarsawIn-

stituteofAviation,andthisyearwehavecele-

bratedthe10 th anniversaryofoursuccessful

cooperation,”saidWitoldWiśniowski,man-

agingdirectoroftheInstituteofAviation.

“Today’sopeningofthenewGEOil&Gas

subseatestfacilityisaresultofourcloserela-

tionsandthetrustplacedintheworld-class

engineeringcapabilitieswehaveinPoland.

Thisisalsoauniqueopportunityforourengi-

neerstodevelopstrongexpertiseinsuch

complexprojectsassubseaoilandgasex-

traction.”

Inothernews,HPhasopenedtheSolu- gainacompetitiveedge,accordingtothe

tionsDiscoveryCenter,acustomerservice

center,atHP’sWarsawheadquarters.The

center,partoftheHPGlobalCustomerCenter

Network,ischargedwithpromotionofHP

technologyinPoland,butitwilladdother

countriesinCentral&EasternEuropetoits

roster.ThecenterenablesHPbusinesscus- egy—ortheyhavenoideawhetheritdoesor

tomerstotestHPtechnologyandthenewest

productsdevelopedinallHPdepartments.

“WeareproudthatHPSDCwaslocatedat

thePolishbranchofHP,”saidPawełCza- admittheyarenottakingstepstoaddressthis

jkowski,presidentandgeneralmanagerof

HPPolska.“ThebusinesspositionofPoland

intheregionaswellasthecountry'sgeo- righttime—becomingmoreacuteasthe

graphicallocationwerethefactorsthatcon- globaleconomythaws,companiesriskbeing

tributedtothatdecision.”Czajkowskiadded thatthesuccessoftheSystemicSolutions Laboratory,whichhadbeeninoperationin

Polandforthelast10years,wasalsoabig

factorinthatdecision.Thelabhasbeenre- howtofillthem,”saidIwonaJanas,Country

placedbythenewHPSDC.

IBM

IBMhasinauguratedtheSmarterCitiesChal- side.”

lenge,acompetitivegrantprograminwhich

buildingfromwithinbyplacinghigh-potential

WorkforceStrategySurveypublishedbyHR

specialistManpowerinNovember.

Thesurveyrevealsthatalmostaquarterof

employersacross36countriessurveyedcon-

cedethattheirorganizations’workforcestrat-

egydoesnotsupporttheirbusinessstrat-

not.Thisopinionissharedby12%ofPolish

employers.Amongthosetwosubsetsofre-

spondents,53%globallyand55%inPoland

issue.Withtalentmismatch—theinabilityto

findtherightskillsintherightplaceatthe

withouttheskillstheyneedtoexecutetheir

businessstrategy.

“Organizationsneedtodevelopexpertisein

identifyingwheretalentgapsareandtoknow

ManagerforManpowerPoland.“Thismeans

employeesandtopperformersinbusiness-

criticalareas,aswellashiringinfromout-

criticalareas,aswellashiringinfromout- FLASH BACK FromthepagesofAmericanInvestor DECEMBER2005

FLASH

BACK

FromthepagesofAmericanInvestor

DECEMBER2005

“Overwhelmingly,E.U.accessionhasturnedouttobeverygoodforPoland.

Farmersareecstatic,entrepreneursarehappy,andexportersareblissful.As

aresult,foreigndirectinvestmentintoPoland

isontheriseonceagain.”

JOHNP.LYNCH,AMCHAMBOARDMEMBER

pharmaceuticalindustrywhichisalsoatenant

atPanattoniParkBłonie.

AccordingtoFriars,positivemarketresponse indicatestheemergenceofanopportunity pipeline.“Alltheelementswecouldwishfor arepresent.Thereisimplementationreach,

chain,bestpractices,organization-wide

focus,sustainability,systemandsupport.”

ProLogis

NortonRose

InternationallegalpracticeNortonRose

GroupwillbejoinedbytheCanadianlawfirm

OgilvyRenaultandtheSouthAfricanlawfirm

DeneysReitzinJune2011.Togethertheen-

largedgroupwillbeoneofthe10largest

legalpracticesintheworld,bynumberof

lawyers,withmorethan2,500lawyersin38

officesworldwide.

PanattoniEuropehasalsoleasedout

spaceinbuildingsixatPanattoniParkPoznań

I.ThenewcustomerisHendiPolska,pro- 14languages,operationsaswellassupply

ducerandmarketerofprofessionalcatering equipment.Hendiwilltakeup3,500sq.m. of

warehouseandofficespace.Theinvestment

atbuildingsixatPanattoniParkPoznańI

commencedinmid-Septemberandhadsofar

attractedonecustomer.Thewarehouse,cur- Inthefirst3quartersof2010,ProLogis,a

CEOPeterMartyrsaid,“Thisisaveryex- rentlyunderconstruction,willoffer10,700sq.

citingmoveforthegroupandconstitutesa

significantsteptowardsrealizingthegroup’s

globalambitionofbecomingoneofthe

world’sleadingprovidersoflegalservices,

withofficesintheworld’sprincipalbusiness

andfinancialcenters.”

Panattoni

m.ofindustrialspace.Thebuildingwillbe

commissionedaroundtheendof1Q2011.

PMGroup

PMGroupinPolandishelpingPittsburgh

GlassWorksinitslatestexpansioninEurope,

theconstructionofanewautomotiveglass

manufacturingfacilityinŚrodaŚląskanear

PMGroupisprovidingengineeringand

IndustrialpropertydeveloperPanattoniEu- Wrocław.

ropehascreatedanewjointventurewith PramericaRealEstateInvestorstodevelopa

portfolioofuptoEUR100millionofClassA

warehousesinPoland,theCzechRepublic

andSlovakia.Pramericaistherealestatein- andtenderpreparation.“Wewillalsoactas

vestmentandadvisorybusinessofU.S.-

structionworksonthesite,”saidPMGroup

basedPrudentialFinancial.

Thejointventurehasclosedwithaninitial

32,000sq.m.pre-letseedasset,andispursu-

ingthreeadditionalPolishassetstotalingover

45,000sq.m.Thejointventurewilltargetnew

developmentswithaminimumareaof10,000

sq.m.,atleast50%pre-letbeforeconstruc-

tion.Itwillinvestoveraperiodof18months,

andaminimumof65%ofitstotalassetswill

beinPoland.

PramericaandPanattonihaveestablished

thejointventuretotakeadvantageofcontinu-

ingdemandfromtenantsforprimelogistics spaceinCentral&EasternEurope,Polandin particular,aswellasgrowinginvestordemand forthistypeofproductintheregion. Inothernews,PanattoniEuropeTescoBTS hasbeennamedBestWarehouse/Logistics Industrial&LogisticsDevelopmenttheYear

2010bytheindustrymagazineCIJJournal.

TheCIJAwardsCeremonywasheldinNo-

vemberattheInterContinentalHotelinWar-

vemberattheInterContinentalHotelinWar- saw. Inothernews,PanattoniEuropehascon-

saw.

Inothernews,PanattoniEuropehascon- cationsandlanguages.“Thesystemisa

cludedaleaseatPanattoniParkŁódźSouth

(above)withPoltraffor2,300sq.m.ofware-

housespace.Withthiscontracttheparkis

100%let.Poltrafisalogisticsoperatorinthe

repositoryofbest-practiceimplementationac-

tionsandknowhowbuiltupfrom1,000com-

paniesin55countries,”saidAndrewFriars,

managingpartnerofPwCPolandAdvisory.

globalproviderofdistributionfacilities,leased

morethan511,000sq.m.ofofficeandware-

housespaceinlogisticsparksinPoland,an

increaseof129%overthesameperiodlast

year.InQ32010alone,ProLogisleased

75,600sq.m.tonewtenants—anincreaseof

315%over3Q2009.

“Theconsistentgrowthinboththenumber

andvolumeofleaseagreementssignedby

ProLogisthisyearisagleamofrecoveryin

thewarehouse/industrialmarket,”saidBen

Bannatyne,ProLogismanagingdirectorfor

procurementservicestothecompany,withre- Central&EasternEurope.“Althoughincertain

sponsibilitiesrangingfromconceptdesign

andbuildingpermitdesign,todetaileddesign

submarketsrentallevelsremainunderpres-

sureduetoanoversupplyofvacantspace,in

generalweareseeingrentallevelsstabilize.

thecontractengineerandsupervisethecon- Inacoupleofmarketswestarttoseeanin-

projectmanagerKrzysztofSuwalski.

projectmanager KrzysztofSuwalski. The21,000sq.m.facility,computerren-

The21,000sq.m.facility,computerren-

deredpictureabove,willproducthigh-tech,

high-contentwindshieldswithfullsurfacecon-

trolfortheEuropeanpremiumvehiclemarket.

Theplantisscheduledtostartproductionin

early2012.Whenfullyoperational,itwillem-

ployover170people.

PwC

PwChassignedajointventurewithCom-

petitiveCapabilitiesInternationalInc.tohelp

manufacturingclientsacrossCentral&East-

ernEuropeimprovetheiroperationaleffi-

ciency.Thenewallianceworkstodeployan

integrativeimprovementmanagementsystem,

createdbyCCI,whichhelpsclientscontinu-

allysaveasmuchas3to5%ofproduction

cost.

ThenewventuregivesPwC’smanufactur-

ingclientsaccesstoamanagementsolution

thatpowersimprovementacrossmultiplelo-

creaseinrentsduetothelackofavailable

stock.”

NewMembers

AECOM(www.aecom.com),aglobalproviderof professionaltechnicalandmanagementsupport servicestoabroadrangeofmarkets,including transportation,facilities,environmental,energy, waterandgovernment,hasjoinedAmCham.The companyisrepresentedinPolandbyPawełFert, CountryManager,whocanbecontactedinWarsaw

at+4822822-0051.

The International Herald Tribune (global.ny- times.com)publishingandprintingspecialist,has joinedAmCham.Thecompany’srepresentativefor PolandisCarinaPierreRochard,RegionalDirector. SheisbasedinFrancewhereshecanbereached

at+3314143-9257.

PharmaceuticalspecialistKatoLabs(www.kato.pl) hasjoinedAmCham.Thecompanyisrepresented inPolandbyJanuszA.Wołejko,President.Wołejko isbasedinWarsaw,wherehecanbereachedat +4822816-1450or kato@kato.pl.

ITandlegalservicesproviderKrollOntrack

(www.krollontrack.pl)hasjoinedAmCham.Therep-

resentativeinPolandisMarekSuczyk,ManagingDi-

rector.BasedinKatowice,Suczykcanbecontacted

at+4832779-9999orbiuro@krollontrack.pl.

rector.BasedinKatowice,Suczykcanbecontacted at+4832779-9999orbiuro@krollontrack.pl.

HOTDATE

Dec.07.10

Event:AmChamGeneralMeetingand BoardElection Place:MarriottWarsaw

Time:9:00A.M.

TaxCommittee

Up VAT creek without a paddle?

UndernewVATregulationsU.S.companieswillnotbeabletorecoverVATpaid

inPoland

F acingbudgetaryconstraintsin2011,

thePolishgovernmentdecidedtoraise

thetaxongoodsandservices,effective

AsGrunwaldexplained,“Itmayseemobvi- haveenjoyedliberalPolishrulesonin-house

ous,butwhenyoulookattheconstructionof

useofgoodsandservices,enablingcertain

individualstousethecompany’sgoodsand

VATregulationsitisnotcertain,becausethe

inJanuarynextyear.ThestandardVATrate

willincreasefrom22%to23%andthere- ingwithVATinprepaymentsbysayingthat

ducedrateof7%willgoupto8%.The3%

ratewillbecancelled,andanewpreferential

rateof5%willbeintroduced.The0%VAT

ratewillremainunchanged.Thenewrates areexpectedtoremaininplacethrough

2013.Itwillbeuptothegovernmentthento

extendthenewrates,returntothe2010

rates,orimplementanewapproach,de- companieswhichhavealreadyproduced

pendingonthestateofPolishpublicfi- somesuppliesandstockpiledthemforsales

nancesatthatpoint.

lawprovidesabitmorecomplexwayofdeal- servicesforfreewithoutanyassessmentof

youneedtoapplytheratethatisapplicable

onthelastdayofthesettlementperiod.

Imaginewatersuppliers:Themetersare

checkedonceaquarter,sohowshouldthis

VAT.UnderE.U.law,theuseofallgoods,

withanexceptionfor“low-value”goods,

shouldbesubjecttoVAT.Therefore,theuse

ofgoodsthatareassetsofabusinessfor

purposesotherthanthoserelatedtothe

besettled?WhatrateofVATshouldbeap- company’sbusinessactivitywillbesubjectto

pliedtothosebills?”

Anothersetofproblemswillbefacedby

VAT.Inparticular,VATwillbeimposedon

servicesdeliveredfreeofchargefortheper-

sonaluseofthetaxpayeroritsemployees,

includingformeremployees,partners,share-

in2011.Ifthepriceisprinted

onthelabelthereisnoway

thedifferencebecauseitcan-

notselltheitemforahigher

pricethanindicatedonthe

outtobeaproblemifthe

pricethanindicatedonthe outtobeaproblemifthe WithnewVATregulationsU.S.companieswillhave

WithnewVATregulationsU.S.companieswillhave

nochoicebuttoleavetheirVATdollarsinPoland

holders,membersofacooperative,ormem-

bersoftheirhouseholds,membersofdeci-

sion-makingbodiesoflegalpersons,and

membersofanassociation.Nowitisclear

thatVATwillbeimposedonthesefreeserv-

icesandallothersuppliesofserviceswithout

considerationforpurposesunrelatedtothe

businessactivityofthetaxpayer.“Polandwill

nolongercontinueitsliberaltaxcoursein

Polandwillalsonolongerallowforeign

companiesregisteredinPolandforVATpur-

poses,butwithoutaseatorestablishmentin

Poland,tochoosewhethertheychargeVAT

ontheirservicesandactuallypayVATin

Theincreaseisthefirstacross-the-board

changeinVATratessincethetaxwasintro- tochangeit.Thismeansthat

ducedinPolandin1993.Expertsareconfi- thesellerwillhavetocover

dentthatcompanieswillhandlethechange

well,becauseeventhoughthestandardVAT

ratehasremainedunchangedfor17years,

VATregulationshavechangedalmostcon- label,butwillhavetopaythe

stantlyandbusinesseshavelearnedtodeal

withchanges.

higherVAT.Thismaynotturn

However,asKPMGpartnerTomaszGrun- governmentcomesupwith

waldsaidatthemeetingoftheAmChamTax

CommitteeinOctober,theissueoftheVAT

raiseisclearonlyonthesurface.Firstoff,the increasecoincideswiththeexpirationofthe EuropeanCommission’sconsenttoapply

the3%ratetonon-processedfoodsandthe

0%ratetobooksandspecializedmagazines.

Therefore,come2011,non-processedfoods

andbooksandmagazines,aswellaslow-

processedfoods,currentlytaxedat7%,will

besubjecttothenew5%rate.

Grunwaldsaidthatwhenitcomestothe

standardVATrate,theincreasebyoneper- issuesomeinvoicesin2010,

centagepointdoesnotseemtobeasignifi- andin2011itmaytranspire

thatanimpropervalueofthe

thehikeisperhapsamoresignificantissue

forcompanies,astheyhavetoinputthenew

ratesintotheircomputersystems,SAPand

cashregisterprograms.

canthike.Thetechnicalpartofdealingwith

additionalregulationsthat

wouldallowsellerstotem-

porarilyavoidthecross-set-

tlementpriceforacertainpe-

riod.Workisunderwayon

theseregulations,Grunwald

said.

Thereisyetanotherele-

menttorolloutofthenew VATrates,whichconcerns correctionofinvoices.As Grunwaldsaid,“Whatifwe

transactionwasusedorthepartiesagreedto

increaseordecreasethevalue?Thenthey

needtoissuetheircorrectinginvoices.The

pointis,whichrateshouldbeusedforthat?”

Thegovernmentsoughttomakethetran- Grunwaldnotedthatthesethingshappen

sitionfrom22%to23%asbusiness-friendly

aspossiblebyadoptingatransitionperiod

forDecember2010andJanuary2011,when

companieswillbeabletoapplyeitherVAT rate,astheyseefit,inlinewiththespecifics oftheirbusinessandinsynchronizationwith thedatesmarkingthecompletionoftheir services(whentheychargeforaservice).For instance,telecomswillbeabletoapplythe

oldVATtobillsissuedinJanuary2011for

servicesrenderedtocustomersinDecember.

Therewillbeaproblemforcompaniesthat

wheninitialpricesofsomegoodsarelater

amendedthroughanagreementbetweenthe

producerandsellersothatsalesgobetter.

“SowhichVATrateshouldbeappliedtothe

correction?Theoldratereflectstheoriginal

transaction,butthenewratemayalsobear- thisarea,”Grunwaldsaid.

gued,becausethechangeofpricewas

agreedlater,in2011.Sowhatisthekeyele-

ment:thetransactionorthepriceofthe

transaction?”

Poland,orissueanetvalueinvoice,which

technicallymeansthattheVATpaymentobli-

gationisshiftedtotherecipientoftheserv-

ice,whoisthenrequiredtosettletheVATin

Polandunderthereversechargemecha-

nism.

From2011,VATwillbeanobligatorypay-

ment,notachoiceforthecompany.“Any

purchasefromaforeignentitywillundergo

VAT,”Grunwaldsaid.“Foreigncompanies

registeredforPolishVATwillnotbeallowed

toissueaninvoiceinPolandwithPolishVAT.

Bydefault,thepurchaserwillbeobligedto

payVATviathereversechargemechanism.

Thisseemstobeasimplificationoftheregu-

lations,becauseitisquiteeasytosettleVAT

inthereversechargemechanism.Itmayap-

peartobebeneficialbecausetheywouldnot

creditthestatebudget.Butitisnotsucha

brilliantchangeafterall.”

AsGrunwaldexplained,inthecaseoffor-

eignserviceproviders,inordertoprovide

theirservicestheyalsohavetobuygoods

andservices.“Ifaforeigncompanybuys

somethinginPoland,itpaysVATonthe

transaction.Asaconsequence,itseemsthat

withthenewVATregulations,foreigncompa-

niesactiveinPolandwillhaveasignificant

amountofoutgoingVATbutnoincoming

VATatall.HowthencantheygettheVAT

back?”AsGrunwaldpointedout,infactthere

isnopossibilitytorecoverinputVATincurred

inPolandthroughaVATreturn(recoveryof

inputVATbasedsolelyontheE.U.VATDi-

rective).“Theywillthereforehavetosubmit

specialapplicationstothetaxauthoritiesin

theircountryoforigin.Theauthoritiesthen

willhavetoaskthePolishtaxauthoritiesto

refundwhattheyhavepaidtothecompany

whoapplied.Thereforeforeignentitiesmay

beinapositionwhereitwillbedifficultfor

themtogettheVATpaidbacktothemina

shorttime—ifitispossibleatall.”

Grunwaldnotedthatthisisexactlythe

casewithU.S.companies.Theywillnotbe

abletoasktheirtaxauthoritiesforaVATre-

imbursement,becausethereisnoVATinthe

U.S.(Mostofthestateshavesalestax,butit

isaverydifferentsystemfromVAT.)“ThePol-

ishgovernmentthereforereliesonthereci-

procityclause,arguingthataslongasPolish

companiesdonotgetpaidtheirVATinthe

U.S.,U.S.companiesinPolandarealsonot

abletohavetheirVATpaidbacktothem.So,

afterall,thenewVATregulationsarenota

changeforthebetterwhenitcomestoAmer-

icancompanies.”

Ifitisanysolace,Grunwaldpointedout

thatthisappearstobeamistakeinthenew

legislation.“Thereisstilltimetoprovideargu-

mentstothegovernmentagainstthisprovi-

sion,sothatthisclausemaybeamended.

Manyforeigninvestorsmayfindthemselves

inaveryuncomfortableposition.Thegovern-

mentwillhavetofixtheproblem.”

mentwillhavetofixtheproblem.” Environment&EnergyCommittee HOT DATE Dec.08 .10 Event:

Environment&EnergyCommittee

HOTDATE

Dec.08.10

Event:AmChamInternationalChristmas

Evening

Place:PuppetTheater,Wrocław

Time:Evening

All roads lead to electric

Hybridcarswillbearoundforawhileastheycom-

bineperformanceandlowemissions.Butfull-elec-

tricvehiclesaretheultimatedestination.

F actorsdetermininghowfastelectriccars

maybeintroducedtothemarketplace

wereontheagendaoftheAmChamEn-

modeand500kminextendedrange.

Thecombinationofgasandelectricpropul-

sionmakesthevehiclearelativelygoodper-

former—averyimportantaspectforcon-

sumers.AccordingtoFahrni,“Whenyoudrive

vironment&EnergyCommitteemeetingin

November,withspeakersincludingAndreas

Biehler,managingdirectorofBMWGroupPol- fasterthan120km/h,bothengineswork.The

ska,PeterFahrni,managingdirectorofGM

Poland,andArkadiuszTomala,managingdi- theelectricdrivetrain.Alsointheextended

rectorofMitsubishiMotorCorporationCar

Poland.

AccordingtoBiehler,BMW’smid-rangede- lessofthemodeyouareinyoualwayshave

velopmentstrategyfocusesonthedevelop- thesamepoweronthevehicle.”

mentofhybridcarsastheoptimalwayoflink- Fahrniaddedthatgovernmentshavea

ingthegoodoldinternalcombustionengine

withtheelectricpowerofthefuture.Theexist- moreaffordableforconsumers.“InPolandit

ingfueldistributioninfrastructureissomething

thatgivescustomerstheconfidencetouse

hybridsforlong-rangetravel,whileonthe

otherhandthedevelopmentofnewbattery

technologieshopefullywillextendtherange

anelectriccarmaytravelononecharge.

gasenginegearsintothegearboxtosupport

mode,thegasenginegearsintohelppropel

thevehicle.Inpracticeitmeansthatregard-

hugeroletoplayinmakinglow-emissioncars

wouldbeadvisableforthegovernmentto

changeluxurytaxationoncarsintosomething

whichwouldpromotelow-emissionvehicles.”

Highperformanceisnotthemainconcern

atMitsubishi,acompanywithahistoryofall-

electriccarproductiondatingbacktothe

“EfficientDynamicsisanewcarfromBMW

1970s.Italreadyhasoneall-electricmodelon

themarket,theMiEV,withanenergysource

thatisanewgenerationoflithium-ionbattery

developedbyMitsubishiincooperationwitha U.S.company.SeveralthousandMiEV’shave alreadybeensoldinJapan.Afterchangesto meetE.U.regulationsitiscomingtoEurope. ThepivotalpointfortheMiEVcommercial

rationaleisthat80%ofconsumersdriveless

than80kmonworkdays,whichiswithinone

whichhasatwo-cylinderturbodieselengine

withsomeelectricpropulsion,”Biehlersaid.“It

hasover300HP,andacceleratesto100km/h

inlessthan5seconds.Fuelconsumptionis

below4liters[per100km],andCO 2 emis-

sionsarebelow100grams[perkm].That’s

whatweunderstandasefficientdynamics. Youhaveacarthatisfastandyoucanhave funwith.Beingenvironmentallyfriendlydoes notmeanthatyouhavetodriveaveryboring

batterychargefortheMiEV,andpracticalfor usersgiventhattheycanchargetheirelectric carsatnight.Tomalasaidthatanimportant aspectforall-electricdriversistheavailability ofquick-charginginfrastructure,withoutwhich theyareafraidtheymaygetstuckintraffic. “Quickchargershelpmorepeopledecideto buyelectriccars,asexperienceshowsfrom Japan,”Tomalasaid.“Researchshowsthat theydonotnecessarilyusethosequick chargers,buttheyarehappytoknowthat theyarethereincasetheyneedthem.” Tomalaaddedthatwhiletherearenoquick chargersinPolandsofar,thecompanyis workingtoinstallsomewithinayear. ForTomala,theelectriccaristheultimate answertotheproblemofCO 2 emissionsgen- eratedbyprivatevehicles.Mitsubishiforecasts thatthebiggestdemandforelectriccarswill

comefromEuropewhenE.U.countriesintro-

candriveintwomodes,“electric”and“ex- duceataxonCO 2 emissions:“Morethan50%

astheOpelAmpera)istohaveacarwhich

ChevroletVolt(knownoutsidetheU.S.market

alsohybrid.TheconceptbehindGM’s

transitionalstrategytoafullyelectricvehicleis

forafewyearstocome.GM’sintermediate

car.Thiscarcomesin2013.”

BecauseBMW’scustomerspayattentionto

theperformanceoftheirvehicles,animportant

strategyforthecompanyisdevelopmentof

hydrogencars,whichemitafractionofthe

greenhousegasesthattraditionalcarsdobut

stillofferhighperformance.

Whiletheinternalcombustionenginewill

notdiewithinthemid-tolong-termperspec-

tive,BMWisalsodevelopingafullyelectric citycar,MegacityVehicle,tobereleasedin

2013.Itisdesignedtomeettheneedsof

urbancommuters.

Itseemsthathybridswillbethewaytogo

tended,”whichispoweredbygas.Inpractice

thecarhasa150HPelectricengineanda1.4

litergasengine.Itcancover60kminelectric

ofallelectriccarswillbesoldtoEurope.Prob-

ablysomewillcometotheU.S.andsomeof

themtoJapan.”

ablysomewillcometotheU.S.andsomeof themtoJapan.” 10 A M E R I C A N I N V E S

koiwĆmoT:sotohP

HOTDATE

Dec.15.10

Event:AmChamDefenseCommittee

meetingwithMalcolmRossO'Neill,As-

sistantSecretaryoftheU.S.Army Place: InterContinentalWarsaw

Time:8:30A.M.

Energy&EnvironmentCommittee

Time: 8:30A.M. Energy&EnvironmentCommittee

Landfillsmaybegoodsourcesofenergybecausetheycontainmethanedeposits

There’s gold in that greenhouse gas

Theneedtocutmethaneemissionsbrewsnewbusinessopportunities

I

nNovemberTomFrankiewiczfromtheU.S.

EnvironmentalProtectionAgencymetwith

theAmChamEnergy&EnvironmentCom-

EPA.

“Wearejuststartingtoworkwithmultina-

tionalcompanies,”Frankiewiczsaid.TheEPA

Motorsusesfourdirectsourcesofmethane gas,whichsavesthecompanyatotalofover

USD2millionayear.BMWexpandedits

mitteetoshowcasetheEPA’sLandfillMethane

OutreachProgram,whichseekstolimitemis- ingandcapacitybuildingtohelpothersgo

sionsofmethane,agasthatcontributessignif- outandassesstheseprojects.However,as

icantlytothegreenhouseeffect.

Frankiewicz,whoisthemanagerofthepro- eralcontractingrequirements,theEPAcannot

contractdirectlywithaforeigncompany.“The

importantgas,aftercarbondioxide,responsi- arrangementwillbeasubcontract.Thereare

bleforthegreenhouseeffect.Thereforeitis

criticalthatmethaneemissions,estimatedto

riseby23%overthenext10years,bere- companies.Thiscapacitybuildingisthrough

ducedworldwide—particularlygiventhat

methane’sglobalwarmingpotentialisesti- tionshipsforbuildingthecapabilitywithinthe

matedtobe20–25timeshigherthanthatof

carbondioxide,thegasviewedasthemain culpritbehindglobalwarmingbecauseofthe massivescaleofCO 2 emissions. Butmethane,unlikeCO 2 ,isalsoanenergy

source,andthisoffersopportunitiesforbusi- fromlandfillsandothersourcescanbringsig-

gram,saidthatmethaneisthesecondmost

offerstechnicalassistanceonprojects,train- methaneenergyprojectsothatitnowsaves

USD1milliononenergybills.Withitslinktoa

methanesource,NASAsavesoverUSD

Frankiewiczexplained,becauseofU.S.fed- 350,000ayearoftaxpayers’money.

Basedontheinitialsuccessesofmanypio-

neers,theEPAnowhandlesrequestsfrom20

internationalcompanieswhichhaveaskedfor

differentcontractvehicles,butweworkinpart- assistancetoidentifylandfillopportunities.

nershipwithdifferentAmericanandforeign

subcontractorrelationshipsorgranteerela-

countrytodothistypeofwork.”

Frankiewicznotedthattheagency’sobjec-

tiveispurelyenvironmental,anditdoesnottry

topromotespecificcompaniesortechnolo-

gies.Hesaidthatalthoughmethanerecovery

nificantbenefitsforcommunities,suchasbe-

cominglocalenergysourceswhichmaycon-

tributetothedevelopmentofsustainableen-

ergytechniques,thebarriersfordevelopment

includealackawarenessofemissionlevels

andthevalueoflostfuel.Thestrengthoftradi-

tionalpracticesisalsoaproblem,asareregu-

latoryandlegalissues,aswellastheuncer-

taininvestmentclimate.

Thereisabigroleforbusinessinthedevel-

opmentoflandfill-basedenergysources,be-

causetheyrequirespecificinfrastructure,such

aspipelinestodelivermethanefromthe

sourcetotheenduser.

Therearealreadysuccessstories.General

TheagencyisactiveinPolandthroughits

GlobalMethaneInitiativeaswell. Markyourcalendar DECEMBER8,2010 Time:evening Place:PuppetTheater,Wrocław
GlobalMethaneInitiativeaswell.
Markyourcalendar
DECEMBER8,2010
Time:evening
Place:PuppetTheater,Wrocław
Event:AmChamInternational
ChrismasEvening
DECEMBER13-14,2010
Event:11
th
Polish-AmericanConferenceon
ScienceandTechnology
Place:MainConferenceRoomoftheMin-
istryofEconomy
R.S.V.P.:PrzemysławSzpojnowski,
przemszp@ilot.edu.pl,or228460011ext.552.
DECEMBER15,2010
Time:9:00A.M.
Place:AmChamBoardRoom
Event:HealthCommitteemeeting
Forupdatesonoureventsvisit:
www.amcham.com.pl

ness.“Theagencyhastwomaingoals,”said

Frankiewicz,“andtheyarebasedonthena-

tureofmethane:tocapturethegasandutilize itasenergy.”

Theprogramwasinitiatedin2004,butthis

summertheU.S.andMexicanenvironment secretariesworkedtogethertore-launch methanetomarketsastheGlobalMethane Initiative.Theprogramhasbeenexpandedto includewastewater,whichisoneofthetop methane-emittingsources,sonowitcovers landfills,wastewater,oilandgas,coaland

agriculture.TheU.S.bringstotheprogram14

yearsofexperiencewithutilizingmethaneas

anenergysource,including10yearsatthe

HOTDATE

Dec.15.10

Event:AmChamHealthCommitee Meeting Place:AmChamBoardRoom

Time:9:00P.M.

EuropeanUnionAffairsCommittee

Profiting from the Presidency

NewmemberstatesusetherotatingE.U.Presidencytoachieveregionalgoals

T heBelgianPresidencyoftheEuro-

peanUnionwasaboutbalancingthe

oldwaysoftheunionwithnewposi-

dency.“FornewE.U.states,however,such

asPoland,theE.U.Presidency,when

chairedforthefirsttime,hasasymbolicim-

portancethatthecountriesmaytrytoex- shipSummitinBudapestnextyear,witha

it,”Kisssaid.“ItisapartofthecommonEu-

ropeanforeignpolicyanditcannotbeneg-

lected.WewillorganizeanEasternPartner-

specialroleforPoland.”

HungarywillalsodoitsbesttohelpCroa-

tiaentertheunion.Hungarybelievesthat

despite“enlargementfatigue”—theprob-

lemswithE.U.policyintegrationacrossnew

memberstates—theunionshouldnotclose

itsdoorstonewentrants.Enlargementfa-

tigueisamanagerialissue,Kisssaid,while

geopoliticalandsecurityissue.

DiscussingHungary’sroleinshapingE.U.

securitypolicies,Kisssaidthatenergysecu-

rityisabigissueforhiscountry:“Webe-

lievethatweneedmoreEuropeanenergy

policy,

notless.

Wewill

initiatea

major

andseri-

ousde-

bateon

thissub-

jectdur-

initiatea major andseri- ousde- bateon thissub- jectdur- inBrus- HungarianAmbassador sels,and itwillbe RobertKiss

inBrus- HungarianAmbassador

sels,and

itwillbe

RobertKiss

ThedevelopmentoftheE.U.community

isanotherbigissueforHungary.“Wewill

putonthetabletheideaofbringingthe

tionscreatedbytheLisbonTreaty,namely

theE.U.presidentandtheE.U.foreignmin- ploreandexploitfortheirownends.”

ister,accordingtoBelgianAmbassadorto

PolandRaoulDelcorde,whometwiththe

AmChamEuropeanUnionAffairsCommit- alsoappearedattheAmChamevent.Kiss

teeinNovember.

ThisviewwasconfirmedbyHungarian

AmbassadortoPolandRobertKiss,who

saidthatfromtheinternationalpointofview,

thepresidencyisagreatresponsibilityfora

presidingcountrywhichisanewmember

stateoftheEuropeanUnion.“Wearestill

TheBelgianpresidencyisthesecondina

“trio”withSpainandHungary.Theconcept

oftrioswasanotherinnovationoftheLisbon

Treaty,aimedatkeepingcertainissueson

theagendaforlongerthanasinglepresi- sadorsaid.“Ifwefailwithourpresidencies

dency,whichlastsonlysixmonths.Spain

heldthePresidencyforthefirsthalfof2010,

andBelgiumwillturnitovertoHungaryfor

thefirsthalfof2011.

thatwearenotabletorunthepresidency.”

seenasnewcomersintheclub,”theambas- thequestionofE.U.enlargementisa

itwillbeeasyforthegeneralpublictosay

Hungary,likePoland,seesthepresidency

asauniqueopportunityfortheregiontobe

morevisible.“Wearenottalking

aboutmanipulatingormodifying

theE.U.agenda,”Kisssaid.

“Butthetwopresidenciesare

oneafteranother,anditisan

opportunitytoshowcasethe

problemsoftheregion,tryingto

winmoreattentiontoitfrom

otherpartnersinthecommu-

nity.”

AsfarastheHungarianpriori- ingour

tiesareconcerned,although

theyhadnotbeenagreedon

yetbytheHungariangovern- starting

mentbythetimeoftheAm- withan

Energy

theywillfocusonadiscussion

Chammeeting,Kisssaidthat

presi-

dency,

Summit

ofcommonE.U.policies,suchas

thecommonagriculturalpolicy

andthecohesionpolicy.“Wewill

AmbassadorDel-

cordesaidthatforthe

Belgiangovernment,

diplomatsandcivil

servants,theE.U.

Presidencyisalmost

businessasusual,as

thecapitalofBelgium,

Brussels,happensto

bethecapitalofthe

EuropeanUnionas

well,andBelgiumhas

nowheldthepresi-

dencyforthe12th

timesincethecre-

ationoftheEuropean

Unionin1993.“The

essenceoftheE.U.

Presidencyisactually

aboutstrikingagood

balancebetweentheambitionofthepresid-

ingcountryandthepoliticalrealityofthe

union,”Delcordesaid.“Thisisuniversaland

appliestoanycountrywhichhaschaired

theE.U.Presidencyandwillchairit.”

TheBelgianPresidency,fourmonthsinat

TheBelgianPresidency,fourmonthsinat BelgianAmbassadorRaoul Delcorde

BelgianAmbassadorRaoul

Delcorde

trytofocusonbettereconomicpolicycoor- animportantmessageaswellthatwetakeit

dinationbetweenallcountriesoftheEuro- soseriously.”

peanUnion,”hesaid,referringtothenew E.U.economicdevelopmentstrategycalled

Europe2020,whichseekstomakethe

unionthemosteconomicallycompetitivere- unionclosertoitscitizens,”theambassador

thetimeofthemeeting,hascosttheBel- gionoftheworldby2020.

giangovernmentEUR120million.Ithasfo- “ThereformoftheEuropeancohesion

cusedonfindingabalancebetweendiffer- policyisanotherimportantissue,”Kisssaid.

entE.U.institutionsandE.U.governance,

whichprovidesanewregulatoryenviron- hesionpolicyisquiteconservative.Weare

mentundertheLisbonTreaty.“Thisisabout

structurecoordination,theorganizationof

theE.U.ExternalService,andthewilling- believethatitisapartoftheE.U.integration

nesstomaketheE.U.policycredible,”said

Delcorde.

andmakingEuropeasuccessfulcompetitor

said.“Wehavedifferentviewsaboutitand

differentfieldswherewecanact,butwe

wanttospeakaboutcivicrights,cultural

“ThepresentevolutionoftheEuropeanco- rights,andmaintainingculturaldiversityas

asignificantpartoftheoveralleconomicde-

forkeepingthecohesionpolicyasanimpor- velopmentoftheEuropeancommunity.In

tantpartoftheE.U.policies,becausewe

ontheworldscale.”

thisscopeHungarywouldliketoincludethe

issueoftheRomapeoplelivinginEurope.”

Poland,whichwilltakeovertheE.U.Pres-

idencyfromHungaryforthefirsthalfof

Theambassadorsaidthatbecauseofits

Anotherissueistheunion’spolicyto- 2011,willbethefirstpresidingcountryin

hugeexperienceinrunningthebusinessof

theE.U.Presidency,Belgiumiscomfortable

handlingtherequirementsofthepresi- isnottheonlycountrythatisinterestedin

wardsitseasternneighbors.“Easternpart- thenexttrio,followedbyDenmarkand

nershipisnotaPolishspecialty,andPoland

Cyprus.

nershipisnotaPolishspecialty,andPoland Cyprus. 12 A M E R I C A N I N V E S

AMCHAM:GuidetoCommittees

ForthemostrecentinformationabouttheworkofAmChamCommittees,andupcomingevents:www.amcham.com.pl

Agri&Food

www.amcham.com.pl/agri_food

EuropeanUnionAffairs

www.amcham.com.pl/eu

Pharmaceutical

www.amcham.com.pl/pharmaceutical

Pharmaceutical www.amcham.com.pl/pharmaceutical Mission :Toprovideaplat- Mission :Toprovide Mission

Mission:Toprovideaplat-

Mission :Toprovideaplat- Mission :Toprovide Mission :Todiscussand
Mission :Toprovideaplat- Mission :Toprovide Mission :Todiscussand

Mission:Toprovide

Mission :Toprovideaplat- Mission :Toprovide Mission :Todiscussand
Mission :Toprovideaplat- Mission :Toprovide Mission :Todiscussand

Mission:Todiscussand

formfordiscussingand

memberswithrelevant

identifycommoninterests

solvingissuesandidentify-

informationonE.U.re-

andexchangeinformationre-

ingopportunitiesforcom-

latedissues,including

gardingPoland’spharmaceu-

paniesintheagricultural

E.U.funds,andtorepre-

ticalmarket;toactasarepre-

andfoodsectorbycreat-

sentAmericaninvestors

sentativebodyandcollective

ingabasefordialogueandexpertiseleveraged

amongproducers,sectorprofessionals,expertsand

decision-makers.Co-chairs:AndrzejPawelczak,

Animex;MaciejŁubieński,UniversalLeafTobacco

Poland.

beforetheCommissionandthePolishgovern-

ment.Co-Chairs:MagdalenaBurnatMikosz,De- talinstitutions.Co-Chairs:PeterKoetsier,Bristol-Myers

loitte;JerzyThieme.

voiceofpharmaceuticalcompaniesbeforegovernmen-

SquibbPolska;RobertoServi,EliLillyPolska.

PoliticalDiscussionForum

www.amcham.com.pl/pdf

PoliticalDiscussionForum www.amcham.com.pl/pdf Mission :Tobuildrelation- shipswithkeyplayersin

Mission:Tobuildrelation-

shipswithkeyplayersin

Polishpolitics,regardlessof

whetherwithinthegovern-

mentornot,insmallgroups

andinprivatesettings,to

serveasavehicleintothe

worldofPolishpoliticsbehindofficialcurtains.Co-

chairs:RichardKnauff;MarekMatraszek,CECGovern-

mentRelations.

RealEstateCommittee

www.amcham.com.pl/real_estate

RealEstateCommittee www.amcham.com.pl/real_estate Mission :Todiscussissuesregardingthe

Mission:Todiscussissuesregardingthe

complexitiesoftherealestatemarketin

Poland,andexchangeinformation.Tobe

aneducationalandnetworkingforumfor

membersandtolobbyandinfluenceleg-

islativedepartmentsofthePolishgovern-

Small&Medium-SizedEnterprises

www.amcham.com.pl/sme

FinancialServices

www.amcham.com.pl/financial

ConsumerProducts

www.amcham.com.pl/consumer

ConsumerProducts www.amcham.com.pl/consumer Mission :TheFinancial ServicesCommitteeaims

Mission:TheFinancial

ServicesCommitteeaims

toidentifyandpromoteis-

suesrelatedtoandinsup-

icessector,aswellasto

suesrelatedtoandinsup- icessector,aswellasto Mission :toprovidea forumtoshareknowl-

Mission:toprovidea

forumtoshareknowl-

portofthefinancialserv-

perienceinallareas

commonandrelevantto

manufacturersanddis- sionalsanddecision-makersingovernment.Co-

edgeandexchangeex-

provideaforumfordialogueamongsectorprofes-

Chairs:AndrewHope;AdamMichon,MetLife.

Health

www.amcham.com.pl/health

Health www.amcham.com.pl/health Mission :Toprovidea unitedforumforU.S.com-

Mission:Toprovidea

unitedforumforU.S.com-

paniestosharetheirex-

pertiseonthehealthcare

systemandexchange

knowledgeandexperience

tributorsofgoods.Co-Chairs:MałgorzataSurdek,

CMSCameronMcKenna;Agnieszka

Dzięgielewska-Jończyk,HPPolska.

CorporateSocialResponsibility

www.amcham.com.pl/csr

CorporateSocialResponsibility www.amcham.com.pl/csr Mission :Toencourageand facilitateresponsiblebusi-

Mission:Toencourageand

facilitateresponsiblebusi-

nesspracticesamongAm-

Chammemberstosupport

themtoimprovethequality

andeffectivenessoftheir

withnationalcounterparts,contributetothepositive

developmentsinthesectorandpromotetheU.S.ex-

perienceandcapitalwhileestablishingthebestcon- ment.Chair:HalinaWięckowska,K&LGates.

ditionsandopportunitiesforinvestments.Co-Chairs:

ElisabethAsirifi,IBMPolska;JolantaChlebicka-Do-

miniak,Johnson&Johnson.

CSRprograms.Co-Chairs:WojciechArszewski,

UPSPolska;AnnaJawor,IBMPolska.

Defense&Security

www.amcham.com.pl/defense

Defense&Security www.amcham.com.pl/defense Infrastructure www.amcham.com.pl/infrastructure Mission

Infrastructure

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Infrastructure www.amcham.com.pl/infrastructure Mission :Toprovideaforum forexchangeofideas/best

Mission:Toprovideaforum

forexchangeofideas/best

practicestoimprovetheper-

formanceofSMEs;toiden-

tifyandpromotesolutionsto

facilitateandsupportthe

managerialandoperational

Mission:Toserveasaplat-

formfordefenseindustryis-

suesandexchangerelevant

information.Thecommittee

createsanetworkingforum

andfostersapositivework-

createsanetworkingforum andfostersapositivework- Mission :Todiscussis- suesofthedevelopment

Mission:Todiscussis-

suesofthedevelopment

ofinfrastructure;topro-

moteinfrastructuresolu-

tionsforcooperationbe- effortsofSMEsthrougheducational,networkingorlob-

tweenprivateandpublic

ingrelationshipwiththegovernmentandpeopleof

Poland.Co-Chairs:LedaZilinskas,RaytheonInter- WierzbowskiEversheds;AndrewC.Kapusto,

national;PaulZalucky.

partners.Co-Chairs:KrzysztofWierzbowski,

RaytheonHomelandSecurity.

byingeffortsthatleveragetheresourcesandknowl-

edgeofAmChamanditsmembership.Co-Chairs:

AlainBobet;CezaryKrasodomski,CiscoSystems.

Employee&LaborRelations

www.amcham.com.pl/labor

Employee&LaborRelations www.amcham.com.pl/labor IntellectualPropertyRights www.amcham.com.pl/ipr Mission

IntellectualPropertyRights

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IntellectualPropertyRights www.amcham.com.pl/ipr Mission :Toadvocatefor IPRprotectionandprovide

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IPRprotectionandprovide

leadershipthatwillbring

togetherinterestedpart-

ners;toshareinformation

withdecision-makersand

Mission:Tocreateaninfor-

mationexchangeforumof

HRprofessionalsandso-

cialpolicyexpertsfrom

multinationalandlocal

companiestoshare,dis- tors,customsofficials,legislatorsandjournalists

lawenforcement.Thepolice,judiciary,prosecu-

cussandlearnaboutthelatesttrendsinHRman- areamongthetargetgroups,whilethecurriculum

agementandcollectivelyinfluencelocalpolicyand

decision-makersformodernsolutionsinlaborleg- Co-Chairs:AgnieszkaWyszyńska-Szulc,PhilipMor-

islation.Co-Chairs:JolantaJaworska,IBMPoland;

PeterStrupp,UnitedBusinessDevelopment.

oflawschoolsshouldhavemoreemphasisonIPR.

ris;AnnaLasocka,Łaszczuk&Partners.

Environment&Energy

www.amcham.com.pl/environmental

Environment&Energy www.amcham.com.pl/environmental Mission :Tohelpmembers developtheirenvironmental

Mission:Tohelpmembers

developtheirenvironmental

andrenewableenergybusi-

nessandhelplearnabout,

identifyandovercomeany

difficultiesconnectedwith

environmentallaws,anddevelopadiscussionforum

amongmembersaboutenvironmentalissuesand

maintaincontactswithPolishauthoritiesresponsible

formakingandimplementingenvironmentalpolicies.

Co-Chairs:AdamdeSolaPool,JerzyChlebowski,Mit-

subishi.

Outsourcing/HighTech

www.amcham.com.pl/outsourcing

subishi. Outsourcing/HighTech www.amcham.com.pl/outsourcing Mission :Toprovideaplat- formfordiscussing,identi-

Mission:Toprovideaplat-

formfordiscussing,identi-

fyingandaddressingcom-

monSSC/BPOissuesre-

latedtohightechopera-

tions;tomaintaincontact

withlocalauthorities,educationalandgovernmental

institutionstopresentaunifiedbusinessperspective

andtosuggestwaysofpossiblecooperation.To

identifythepossibilities/areasofstateassistance,to

shareexperienceandleverageknowledge.Co-

Chairs:RamónA.TancincoII,CiscoSystems

Poland;JacekStryczyński,Lionbridge.

Tax

www.amcham.com.pl/tax

Tax www.amcham.com.pl/tax Mission :Toprovideaplatform foridentifyingtaxissuesand

Mission:Toprovideaplatform

foridentifyingtaxissuesand

createaneducationalforumto

keepAmChammembersin-

formedoncurrentandup-

cominglegislation.Tocreatea

networktoshareinformation,commentsandbestprac-

tices.Tolobbydecision-makersinthegovernment.

Co-Chairs:PeterKay,KPMG;PiotrBartuzi,BankBPH.

Telecom

www.amcham.com.pl/telecom

Telecom www.amcham.com.pl/telecom Mission :Tocreateaplatformunderthe

Mission:Tocreateaplatformunderthe

AmChamumbrellafortheexchangeof

members’ideasandviewsontrendsin

thetelecommunicationssectorinPoland;

totakestepstoinfluencedecision-makers

intelecommunicationslegislation,policy

andpractice;topromoteinnovativetrendsintelecom-

munications;tomodernizecommunicationstechnol-

ogyforbusinessandtheaveragePolishconsumer.

Co-Chairs:JarosławRoszkowski,CrowleyData

Poland.

AMERICANINVESTOR:Advertisingratecard

A m e ri c a n I n v e s t o r

Ra t e C ar d f o r 2 0 1 1

Fi el ds i n dar k bl ue repres ent adver t i s i ng f or mat and how i t l ooks on s i ngl e page or s pread.

Technicalnote PricesinPolishzłoty. Pricesaresubjectto 22%VAT. Fordiscountschemes, andpricesofadvertis-
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Formoreinformationabout A m eri c a n I n v e s t o r contactmagazineeditorTomaszĆwiokat

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Virtual melting pot There are more drivers of electronic media con- vergence than technology itself.

Virtual melting pot

There are more drivers of electronic media con- vergence than technology itself. With diverse con- sumer attitudes to different media across regions and demographics, no single business model that is sustainable for the longer term appears any- where on the horizon.

COVERSTORY:Mediaconvergence

A pparentlydissatisfiedwiththeadvertis- ingrevenueitswebsitewasgenerating, the New York Times announcedearlier

suchassmartphones,onlineadvertisinghas

becomethebaneofusers.Popupadsnotonly timesoonthatGSMwirelessreplacesland-

disruptwebbrowsingonthesmallscreensof

Thereportconcludesthatitwon’tbeany-

linephonesaltogether.Thisofcourseisof

thisyearthatitwillstartcharging“frequent

handsets,butoftentimesobliterateitalto-

paramountconsequencetotheplayersinthe

readers”foraccesstoitswebsite.Infactthe

gether.

market.

Times hadalreadytriedandabandonedmore

Thereisyetanothermysteryforinterac-

limitedonlinepaymodels.Inthe1990sit

tivebusinessestosolve.Usersofmobile

whatdotheydo?

chargedoverseasreaders,andfrom2005to

2007itsTimesSelectservicechargedforac- pletelydifferentgroupofconsumers,who

cesstoeditorialsandcolumns.Itdidnot

work.

InNovember,inLondon, The Times and The Sunday Times closedaccesstoarticles ontheirwebsitesfornon-subscribers.James Harding,editorinchiefof The Times,said

thatfewerusersofthewebsitethanantici- embraceinformation,communicationsand

patedhaddroppedoutasresultofthe

dividinglinerunsacrosstheusers’genera-

phoneswithInternetaccesscompriseacom- Itisnobigsurprisethatthetechnological

followdifferentpatternsintheiruseofonline

resourcesthanusersofPCsandlaptops.The

tions,thetypeofphonetheyuse,andtheir

geographiclocation.

Themarketsforconvergedmedia,which

advanceinInternet-capablehardwarepro-

gressesatamuchfasterpacethantheInter-

net-relatedbehaviorofconsumers.Globally,

usersmostlyrelyontheInternetforbrows-

ingwebsitesandfore-mail.Justasithas

beenforyears,theprimarytoolforsupport-

ingthoseactivitiesisapersonalcomputer.

However,newtrendsareemerging,and

entertainment,withtheiremergingandsub- emergingfast.Consumerswithmobile

sidingtrends,consumerbehavioralpatterns andtechnologicalimpactonconsumers’likes anddislikes,havebeenanalyzedbyKPMG everyyearforthepastfouryears.Thelatest editionoftheKPMGreport, Consumers and

phonesfeellessandlessconstrainedabout

hookinguptothenet.Theirpreferredweb-

sitestovisitarethosethatofferinformation, oftenthewebsitesofrenownedpresstitles suchasthe New York Times.InPoland,the Onetportalisatopthelist.

Arelativelylargegroupofconsumers,11%,

saidtheyusemobilephonesforconnecting

toonlinesocialnetworkssuchasFacebookor

Italy,Poland,Spain,Korea,JapanandIndia.

Thereportconcludesthatmediaconver- LinkedIn.Gamesareapopulartime-killer

gencehasbecomeafactoflife,whileits

interactive,mobileworld.

clingingto“old”ways

Oneofthefactsrevealedbythereportisthat

thenot-so-oldworldofwirednetworkaccess

totheInternetisdyinghard.Globally,84%of

consumerssaidthattheycontinuetousea

whentravelling.TheKPMGreportrevealed

thatamongthenewtrendsinusingmobile

phonesarethoseconnectedwithpersonalfi-

nanceandbanking.Thenewtrendswerethe strongestinAsiaandwithintheyoungest

consumergroup,age18to25.

whattheycanpayfor

Perhapsthemostinteresting(andsurpris-

ing)partoftheKPMGreportistheanalysis

ofthewillingnessofconsumerstopayforon-

many,butthemostprevalentoneis“tradi- lineservicesand“goods.”Globally,asmany

tion”andaconcernforseniorfamilymem- as57%ofthesamplesaidtheydonotwantto

pay.“Wehavetounderstandthatthisisa consequenceofabusinessmodelthat

emergedinthelate1990s,”saidKalinowski.

Therearealsotechnicalreasonswiredac- “Consumershavegottenusedtoit,andthey

nections)andoftenenjoyspeciallowrates.

change.Asoftheendof3Q2010,thetwoti-

tleshadatotalof189,000paidsubscribers,

twicethenumbertheyhadatthebeginning

oftheyear,accordingtothepublisher,News

Corp.

InPoland,themajordailiesandweeklies

Convergence,compiledinJulythisyear,cov-

arenottalkingaboutchargingforonlineac- ers20marketsallovertheworld,including

cesstotheircontent.Presspublica,thepub- theU.S.,Canada,Mexico,France,Germany,

lisherof Rzeczpospolita daily,chargesfor

downloadsofoneofitssupplements,“Plus-

Minus.”Kraków-based Dziennik Polski

chargesPLN25amonthforaccesstoitson- manyimplicationsarethedeterminantsfor

lineversion.Themajornationaldailies— Rzeczpospolita, Gazeta Wyborcza,and Dziennik Gazeta Prawna—generallyrelyon sellingadvertising. Butsellinginteractiveadsisnopieceof cake.LastOctoberInternetGroup,aPolish andCEEspecialistinmarketingacrossnew mediaplatformswhoseaffiliatednetworkof

websites,Ad.Net,claims13.5millionInter- wiredInternetconnection.Thereasonsare

netusersamonth,wasdeclaredbankruptby

adistrictcourt.

berswhoprefertouselandlinephones(In-

theirsubscriberswithwirelessInternetac- ternetisoftenprovidedoverphonelinecon-

cess(includingtelevision),arenotfaring muchbetter.Vodafonehasannounceditis

futurebusinessmodelstobeinventedforan

Mobilephoneoperators,whoalsoprovide

happytosellits75%stakeinPlus,oneofthe

largestGSMoperatorsinPoland.“Virtual”

mobilephoneoperatorsarestrugglingtosign

upenoughsubscriberstomaketheirbusi- whooftenmakeinternationalcallstendto

nessescommerciallyfeasible.Somenevergot

beyondtheplanningstage.Others,suchas

wRodzinie,anetworkopenedlastyearbythe

RadioMaryjaCatholictelevangelismempire,

isnowquarrellingwiththenetworkoperator.

cessisstillpopular.Wirelessaccessfrom

aredisinclinedtopayforcontentorservices, inbothmobileandstationaryInternet.” Withthiscomesaconclusionthatthereis agroupofInternetuserswhoarewillingto pay,mostlyforpurchasingvideoandmusic online.Buttheywillpayforonlytheitems thattheythinkareofvaluetothem.The groupincludesbothmobileandstationary Internetusers,butthelattermakeupamuch largergroup.Freeapplicationsarepopular withmobilephoneusers.Kalinowskinoted

that1in10usersofApple’sonlineservice

iTuneswhodownloadapplicationschoseap-

plicationsthattheyhavetopayfortodown-

load.“Thisproportionshouldbetakeninto

considerationwhendevisingbusinessmod-

GSMoperatorscanbeslow,unreliable,and

unavailableincertainspots.Andconsumers

sticktolandlinephoneprovidersbecause

theirchargesforinternationalcallsaremuch

moreagreeablethanthoseofferedbyGSM

operators.

Anotherreasonconsumersdonotjumpon

Thesearejustafewexamplessuggesting

thatinthemidstofmediaconvergence,no

businessmodelhasyetprovedsustainable.

theoffersfromwirelessInternetprovidersis

thatthereisnooneuniversalwayofusing

mobilephones(voicecalls,butalsoSMSand

dataexchange),andthereforenooneprice

modelforservicesthatcoulddominatethe

market.Thismeansthatconsumerspickthe

schemesthatbestsuittheirneedsandbudg-

ets,andtheydiffersubstantiallyfromcon- elsforpaidaccesstocontentandservices.”

sumertoconsumer.

toomanyfactors?

Oneofthebigpromisesofonlineadvertising

isthatmediaproviderscouldtrackInternet

usersastheybrowsetheWorldWideWeb,

collectinformationaboutthesitestheyvisit,

andbasedonthat,sendthemonlytheadver-

tisingthatmatchestheirprofile.Thiscould

workaslongasusersprovideaccurateinfor- callsarebecomingmoreandmorepopular

mationand,lesslikely,allow“cookies”to

sendouttrackingdatafromtheircomputers

tofeedinteractiveadnetworkoperators’

databases.

KPMGpartnerJerzyKalinowskiex- interactiveadvertising

plained,however,thatno-limitplansforvoice Websitesthatdonotknowhowtomakecon-

globally,atleastasfarasmobilephonesare

sumerspayforcontent,servicesorapplica-

tionshavenochoicebuttosellinteractive

concerned.“ForUSD120,AT&Toffersun- advertisingtocovertheircosts.

limitedvoicecalls,”Kalinowskisaid.“No

suchofferexistsinPoland,butalsonotall

consumersreallyneedthat.”

Yet,astheKPMGsurveyrevealed,online

advertisingisbecominganincreasinglydiffi-

cultwayofmakingmoney.Andwhenitcar-

Andwiththeadventofportabledevices

COVERSTORY:Mediaconvergence

Older people have difficulty using certain functions of mobile phones. Because of poor eyesight they

Older people have difficulty using certain functions of mobile phones. Because of poor eyesight they tend to avoid activities that require on-screen reading before making decisions and pushing the “yes” or “no” button. With an aging population, this could be bad news for mobile marketers.

riesovertothemobileInternet,itbecomes

anintrusiveartifactoftheInternet’sdesktop

computerinfancy.

Thefirstconclusionisthatnomatter

mostuniversally,consumersaredisinclined

torevealtheirpersonaldata,andtheydisable

cookiesandotheractivitytrackingprograms.