Internal Factors Analysis Summary (IFAS)

Strengths Weight Rating Weighted Score

Strong CSR 0.225 4 0.9
Focus on sustainability 0.225 4.5 1.0125
Diverse brand portfolio 0.15 5 0.75
Brand loyalty 0.15 2 0.3
Subtotal 0.75 2.9625

Weaknesses Weight Rating Weighted Score

Dual class capital structure 0.025 1 0.025
Lack of consistent product branding 0.05 1 0.05
Lack of consumer knowledge about extent of CSR 0.075 1 0.075
Reliance on one main US distributor 0.1 2 0.2
Subtotal 0.25 0.35
Total 1 3.3125

External Factors Analysis Summary (EFAS)

Opportunities Weight Rating Weighted Score
Increasing presence in international markets 0.1 4 0.4
Growing emphasis on health trends 0.2 3 0.6
Growing geographic and product diversity 0.025 4 0.1
Entering international markets through strategic acquisition 0.1 5 0.5
Subtotal 0.425 1.6

Threats Weight Rating Weighted Score

Possible shortage of cocoa plants 0.3 3 0.9
International market risks with product entry 0.075 5 0.375
Rising food prices, consumer preference for less expensive
products 0.05 1 0.05
Growing emphasis on health trends 0.15 3 0.45
Subtotal 0.575 Subtotal 1.775
Total 3.375
 Internal Factors Analysis Summary (IFAS)
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External Factors Analysis Summary (EFAS)

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