LOCOG Corporate Fact Sheet

Media Contact: Kate Monohan

(315) 725-5078
mkmonoha@syr.edu

Who is planning the London 2012 Summer Olympics? The London 2012 Paralympic and Olympic
Games are presented from the hard work of several organizations that work with the UK government.
The London Organizing Committee of the Games (LOCOG) is the primary organization responsible
for staging the games.

Who runs LOCOG? LOCOG’s Chairman, Sebastian Coe, and CEO, Paul Deighton, are in charge
of the Canary-Wharf based operation. They primarily work with the UK government and the Olympic
Delivery Authority to deliver a successful 2012 games.

What does LOCOG do? LOCOG manages the infrastructure, volunteers, sponsors and contractors
that will make the games run smoothly in 2012.

How many people does LOCOG oversee? Approximately 100,000 people will be working on the
games, including 3,000 staff members and about 70,000 volunteers.

Has London hosted the Olympics before? The UK has hosted the Summer Olympics twice,
in 1908 and 1948. London acted as a stand-in host both times. Mount Vesuvius erupted in 1906,
causing Rome to turn over the 1908 games to London. After several changes in host city, London
stepped in to hold the 1948 games after World War II. Nicknamed the ‘austerity games,’ the post-war
economic turmoil across the globe underscored the event. London broadcast the games on TV for the
first time at the 1948 games.

When and where are the 2012 games? The London 2012 games will be held from July 27, 2012
to Aug. 12, 2012. Paralympians will compete from Aug. 29, 2012 to Sept. 9, 2012. The Games will
have a variety of venues in and around London. The Olympic Stadium, which will house the Opening
and Closing Ceremonies, has a capacity of 80,000 spectators. The stadium is located in the Olympic
Park, which also houses the Olympic Village.

How can I get there? The Olympic Park, which houses many of the major venues, is accessible by
several means of public transportation, including more than 12 rail routes.

For more information visit: http://www.london2012.com/

CEO of London 2012 Olympic Organizing Committee:

Paul Deighton, 54, is the chief executive officer of the London Organizing Committee of the

Games (LOCOG), a private company that is heading up the planning of the 2012 Olympics.

Deighton works closely with the mayor of London and other UK officials, as well as a host of key

stakeholders such as the British Olympic Association and the Department for Culture, Media & Sport.

Deighton is responsible for the management of daily operations that will bring the Olympic and

Paralympic Games to life in 2012. This includes everything from working with sponsors and Olympic

committee members, to overseeing ticket sales and the Olympic torch relay. He also oversees

thousands of workers and volunteers to help make the games run smoothly. Deighton works to

ensure that the Olympic venues and infrastructure are ready for the games.

In 2005, he was hired as the CEO of LOCOG. He worked for 22 years at Goldman Sachs,

where he served as chief officer of European operations. Deighton uses his background in

investment banking to manage the billions of dollars needed to successfully deliver the Olympic

and Paralympic programs.

Prior to Goldman Sachs, he worked as the manager of corporate banking for Bank of America

and was the vice president of corporate banking for Security Pacific National Bank.

Deighton graduated with a bachelor’s degree in economics from Trinity College, Cambridge

in 1978. He currently lives in London with his wife Allison, and has two sons who attend college in

the U.S. Deighton has a lifelong love of sports and fitness. He enjoys rugby, cricket and soccer. His

favorite sports team is the Arsenal football club of London.

London Organizing Committee of the Games

FOR IMMEDIATE RELEASE:

Contact: Kate Monohan

(315) 725-5078
Oct. 14, 2010

With the 2012 Summer Olympics on the horizon in London, a cooking competition will be held
to increase respect and enjoyment of traditional British cuisine. The event, titled the “Culinary
Olympics,” will also raise money for The Hunger Project, a non-profit aimed at ending world hunger. In
anticipation of the cook off in August, preliminary rounds will narrow the field of cooks.

Celebrity judges will appear in New York City to cook traditional British dishes and promote the event
to Americans.

WHO: Celebrity chefs Jamie Oliver and Gordon Ramsay will team up with the London Organizing
Committee of the Games (LOCOG) and The Hunger Project.

WHAT: A preview of the cooking competition displaying traditional British cuisine to the
American audience.

WHEN: 8 a.m. (EST), Nov. 1, 2010

WHERE: Rockefeller Center, New York, N.Y.

WHY: To promote British cuisine as the world turns its attention to London for the 2012 games. Profits
will go toward aiding the fight against hunger.

Paul Deighton, CEO of LOCOG, will be available all day for press interviews.

For more information, contact Kate Monohan via phone, or at mkmonoha@syr.edu

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London Organizing Committee of the Games

FOR IMMEDIATE RELEASE

Contact: Kate Monohan
(315) 725-5078
mkmonoha@syr.edu

GORDON RAMSAY AND JAMIE OLIVER JUDGE BRITAIN’S BEST AT “CULINARY OLYMPICS”
TO AID THE HUNGER PROJECT

On July 20, 2011 at 9 a.m. (GMT), cooks from across Great Britain will gather in London’s historic
Hyde Park for a cook-off of traditional British cuisine with the proceeds going to charity. The
competition, called the “Culinary Olympics” will award medals to the top-3 dishes: gold, silver and
bronze. British celebrity chefs Gordon Ramsay and Jamie Oliver will judge the competition. The
winner’s dish will be served in the Olympic Park for spectators from around the world to enjoy
throughout the games.

The event will not only promote the pride and quality of British cuisine, it will also support the fight
against hunger. All of the proceeds will go to The Hunger Project, a non-profit organization that works
toward ending worldwide hunger.

A preview of the event will take place on NBC’s “Today Show” on Nov. 1, 2010. Ramsay and Oliver
will cook traditional British cuisine and how its reputation is on the rise in the culinary world. They also
will raise awareness for the London 2012 Olympics and promote British culture.

The cook-off will be completely powered by clean energy as part of the London 2012 ‘green’ initiative
for the Games.

Entry forms and tickets for the Culinary Olympics are available at www.london2012.com Tickets are
half price for Paralympic and Olympic event ticket holders.

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Backgrounder – Culinary Olympics
Media Contact: Kate Monohan
(315) 725-5078
mkmonoha@syr.edu

Introduction
Often overlooked by critics, the UK aims to display the strength of British cooking to its
international guests in 2012. As the London prepares for the Summer Olympics, chefs from across
the UK are preheating their ovens and sharpening their knives.

What exactly is the Culinary Olympics and what is its purpose?

The 2012 Culinary Olympics, held just before the games, will not only help feed the hungry by
donating its proceeds to The Hunger Project, it will also bring global attention to the quality of British
gastronomy. The cook-off will be held in several qualifying rounds, the first of which will be held on
Oct. 1, 2010 in London’s Hyde Park.
A demonstration of traditional British cuisine will take place in Rockefeller Center on the
“Today Show” to kickoff the competition on Nov. 1, 2010. UK celebrity chefs Jamie Oliver and Gordon
Ramsay will be cooking the dishes to promote the Culinary Games, and get viewers to experience
Britain’s rich tradition of comfort foods.

Who are Gordon Ramsay and Jamie Oliver?

Gordon Ramsay is a renowned British chef, known best for his hit TV shows “Ramsay’s
Kitchen Nightmares,” “MasterChef” and “Hell’s Kitchen.” Ramsay has restaurants in London and New
York. He holds 12 Michelin Stars, and his Restaurant Gordon Ramsay has chronically been ranked
among the top restaurants in London. Also among the top chefs in the UK hospitality industry is the
competition’s other judge, Jamie Oliver. Best known as “The Naked Chef” for his hit TV show and
‘stripped-down’ cooking style, Oliver has also had several TV shows and is a bestselling author. He
has helped bring British cuisine back into the limelight. Oliver has been working recently to reduce
obesity, and promote healthy eating in schools across the UK and America. Oliver has had several
series, including “The Naked Chef,” “Jamie at Home” and “Jamie Oliver’s Food Revolution.”

How is British cuisine regarded internationally?

The UK has often been judged by its street food, but it has a rich history of fine cuisine.
Recently the climate has been shifting with the help of celebrity chefs like Ramsay and Oliver raising
awareness to the quality of chefs and recipes in the UK. There are 140 restaurants in the UK holding
Michelin stars in 2010.
“Getting a Michelin star is what every chef dreams of,” said Dominic Chapman, head chef of
the Royal Oak gastro pub. “It really is the highest accolade and to get it for cooking local, seasonal
British food is fantastic.”
 This is the highest number the UK has ever been awarded, and shows the changing culture of
critiques.
“Food in Britain can be compared with the best in the world,” said Derek Bulmer, editor of
the UK Michelin Guide in an article in The Telegraph. “OK, we don’t have as many stars, in total, as
France or Italy does, but London is a gastronomic powerhouse and chefs are doing amazing things
here in this country.”

What are some traditional British dishes?

Britain is more than fish and chips. England is known for dishes such as the Sunday Roast,
which is composed of beef, vegetables, potatoes and Yorkshire pudding. English sausages, breads
and cheese are also staples. Pies and meat-filled pasties are also traditional fare. Beef Wellington,
Victoria sponge cake and ‘toad in the hole’ are famous recipes as well. England specializes in comfort
cuisine: meats, cheeses, bread, soup, custard, stews, crumbles, tarts and cakes. Internationally, the
UK is held in the highest regard for its tea.

What other countries have shaped British cuisine?

Today, the UK has influence from many cultures, but India’s curries are among the most common
food in the UK alongside fish and chips. The informal ‘national dish’ of England is Chicken Tikka
Masala, as it is one of the most ordered items on menus across the country.

For more information visit: www.london2012.com

 5 Union Square West
New York, NY 10003 USA
Phone: +1 212 251 9100
Fax: +1 212 532 9785
Contact: Kate Monohan
(315) 725-5078
mkmonoha@syr.edu

What is The Hunger Project? The Hunger Project (THP) is a non-profit organization devoted to
achieving a sustainable end to worldwide hunger.

How many people in the world lack a secure food source? There are more than 1 billion food
insecure people worldwide.

What does THP do to end hunger? THP aims to empower citizens and help them become self-
reliant food providers for their families.

What is the history of THP? Founded in 1977, THP was created as the world turned its attention to
the problem of the food insecure.

Who runs THP? Mary Ellen McNish is the president and CEO of THP. A large leadership team from
countries around the world supports McNish. Each country partnering with THP has a director –
currently, there are more than 20.

Where are THP’s corporate offices? The global headquarters of THP are in New York, however
there are more than 300 staff members worldwide.

Where does THP do charity work? THP aids 11 countries in Africa, Latin America and South Asia
including: Bangladesh, Benin, Burkina Faso, Ethiopia, Ghana, India, Malawi, Mexico, Mozambique,
Senegal and Uganda.

How is THP rated? Aiming to provide the maximum amount of funds to the needy, THP prides itself
on high ratings by charity reviewers. Charity Navigator has given THP its highest four-star rating for
the last three years, an honor only given to about 12 percent of charities on the site. The American
Institute of Philanthropy also gives THP a high rating.

How much of donations are spent on services? In 2009, THP spent 83 percent of its funds on
actual services – that means for every dollar donated, 83 cents actually goes to helping feed the
hungry. THP is proud to publish its financial reports online to the public to show their commitment to
providing the most services possible to aid the cause.

For more information visit: http://www.thp.org/

The Hunger Project president & CEO:

Mary Ellen McNish is the president and CEO of The Hunger

Project (THP), a non-profit organization that works to eliminate

world hunger. McNish strongly believes in THP’s cause, and works

to shape the organization’s vision to help empower the needy to develop sustainable food supplies.

McNish has worked as the president of THP since Sept. 13, 2010. She has more than 35 years of

experience in non-profit organization leadership positions, and is a seasoned public speaker and

strategic planner.

From 2000 to 2010, McNish worked as the executive head, and general secretary of

the American Friends Service Committee (AFSC), a Quaker non-profit organization that does

humanitarian work to promote end social injustices. She was responsible for a budget of more than

$47 million, and managed hundreds of staff members in the U.S. and abroad. McNish excels in

fund raising. She formulated a campaign for AFSC that gained an impressive $30 million. She also

traveled to several countries as a peace delegate representing AFSC.

McNish has held many other philanthropic management roles. She was the executive director

of development at Weil Medical College of Cornell University and New York Presbyterian Hospital.

Before that, she was the executive vice president of Planned Parenthood in Maryland. She has a

history of working to help empower women. She worked at the Young Women’s Christian Association

(YWCA) in Camden County, N.J. to prevent the abuse of women.

Prior to working in non-profits, she taught in public schools for 13 years. She was born in

Scranton, Pa., and currently lives in Philadelphia. She holds a bachelor’s degree in education from

East Stroudsburg University, and a master’s in business from John Hopkins University.