RESUME

ANURAG SINGH CHAUHAN

MOBILE: +917411972553
EMAIL ID: anurag.singh945@gmail.com
City/State: Bangalore/Karnataka

CAREER OBJECTIVES
 Being a Data Analyst, I always focus on translating numbers into meaningful facts for businesses to
help them make better business decisions.

ACADEMIC QUALIFICATION

Qualification Institution/Board Percentage Year of Passing

Post Graduate- Business Great Lakes Institute of

Analytics and Business Management and Illinois 95 2019
Intelligence School of Management

Bachelor of Engineering
Sri Krishna Institute of
(Computer Science 78 2016
technology, Bangalore
Engineering )

Kendriya Vidyalaya
th
Intermediate (12 ) No.1, Jalahalli West, 74 2012
Bangalore / CBSE

Kendriya Vidyalaya
th
Matriculation (10 ) No.1, Jalahalli West, 86 2010
Bangalore / CBSE

SKILLS
 Statistics, Advance Statistics, Tableau, Anova, Business Analysis, Analytics, Regression, Data Analysis, Data Mining.
 Customer Engagement model, Event analytics, Marketing/Remarketing and Branding strategy and Analytics, Pricing
strategy, UTM strategy(Campaign strategy), Advertisement strategy model(Rebranding, Remarketing strategy)
 Statistical Modelling, Linear regression, Logistic Regression, Optimization technique, Factor Analysis, Principal Component
Analysis, Market Basket Analysis, K-means, Hierarchical clustering, Time series Analysis, Forecasting technique, EFA
and CFA, Random Forest, Bagging, ARIMA.
 Neural Network, Machine learning, Artificial Intelligence.
 Tools -: R, Python, SQL, Tableau, Excel, PowerPoint, CleverTap, Amplitude, Singular, MongoDB, PostgreSQL,
MySQL Workbench, SuperMetrics, Google Analytics, Google Sheets, Google Firebase.

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Total Work Experience: 3 years
(1)Professional Experience Dell EMC 2016-2019 (March)
 Worked for Dell EMC as a Data Analyst (Total Work Exp: 2 years and 5 months)
 Collected and analyzed the data on established and prospective customer, competitor and marketing channel. Prepared reports
that interpret the customer behavior that effect the marketing results, trends.

 Functional Area (Project Management)- Collect the Data from the production arrays , Server and Analyze the trend. Based on
the Mathematical Analysis and Interpretation, we suggest business whether to ask or not to for an upgrade or to propose a
new solution to the customer.
 Interact with Product team and prepare a model for customers opting services by Dell.

(2)Professional Experience WorkIndia 2019(March)-Current

 Currently Working in WorkIndia as a Senior Data Analyst (Total Work Exp: 4 months)
 Pull the data from MySQL, MongoDB, PostgreSQL, Supermetrics to build the Market Strategy to acquire Employer and
Customer. Heavily involved in making the business decision for the company and to understand the current market and make
the strategy accordingly. Additionally, involved in pricing strategy to increase the CAC and gaining the verified/loyal employer.

 Functional Area- Prepared the Pricing strategy for pricing team to reduce the CAC. Created Dashboards to check the CAC,
Verification ratio, Verified Job Post per city per UTM Source to create different campaign accordingly.
 Formed different campaign to gain more customers/employers. Worked with Advertisement team and created a funnel
analysis for the customer/employer coming from different ads using Event Analytics, how to improve the pricing model.

 Projects in Data Analytics

1. Subject: Pricing Strategy to increase the Number of Payments.

Insight: Analyzed the current pricing strategy/offerings and CAC. Retained genuine employer coming from different UTM
Sources (Campaign) from Major city and created a dashboard (hour, day, week, city, UTM source, actual, verified, retained, and
payed (Payment cohort of 7 days)). Provided the feedback to Product Team, to bring new pricing models for employers for
specific city as the number of Job Posting are less and customers are more cause of which payment cohort is falling for specific
city.

Skills and Tools: Hypothesis testing, Google Sheet, PostgreSQL, Python, Clevertap and Amplitude.

2. Subject: CAC from Paid channels.

Insight: Created a dashboard which give insights to CAC ratio day, city wise. Created a funnel analysis after a customer lands on
a specific page with UTM source. Example- Funnel analysis of the number of employer successfully posting a job after landing on
the (landing page/Job Post Page/filled all the information/successfully posted a job) using event analytics. Later, gave insights to
the product team where which channel is performing bad and suggested then marketing team to increase the amount in specific
UTM source channel in specific city to gain more users.

Skills and Tools: CleverTap, Google Sheet, PostgreSQL, Python, Google Analytics, Google Firebase.

3. Created Decision Tree model for the new customer strategy.

Insight: Analyzed the current offering from Dell EMC for the customers and how many customers are opting for it. Later, created
a Decision tree model to check the number of customers falling as per decision tree created. Later formed, specific strategy for
specific customer falling under and out of model formed.

Awards
 Received Bronze Award for Q3 of 2017 by helping SE achieving $150K deal by reducing operating costs by 15%. Furnish
insights, analytics, and business intelligence needed to guide decisions.
 Received Silver Award for Q3 of 2018 by helping SE achieving $400K exchange cluster project for the Salesforce.

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