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Bhopal
REPORT ON –
RELIANCE COMMUNICATION
I. Research objective
3-Questionnaire
4-Conclusion
1-Introduction
Reliance Communications was founded in India on 31 July 2002 as
Reliance Limited with the introduction of its
Nationwide CDMA200 service. It became Reliance Communications Limited in
2006. The company introduced its GSM service in 2008. It began
using MIMO technology in 2011 to improve the quality of its 3G service,
providing a data rate of up to 28 Mbit/s.
In the 2010 Spectrum auction, Reliance obtained licenses for 3G spectrum in three
cities at a total licensing fee of58,642.9 million. The company reduced the price of
its 3G service by 61 percent in May 2012.
Reliance and Lenovo introduced their co-branded Android Smartphone’s in India
in 2013.
The company ended its CDMA operations in 2016, and migrated its subscribers to
its GSM and LTE networks by September the same year.
In February 2019, the company filed for bankruptcy as it was unable to sell assets
to repay its debt. It has an estimated debt of 50,000crore against assets
worth 18,000crore.
3-Research Objective
The research objective is to find why the company was bankrupted as on
2019.
Why the consumers were not satisfied and subscribers were decreasing
5-Identification of Variables
The variables in the study are as follows –
Independent Variable
Service Quality - Service quality is a major factor contributing to
customer’s satisfaction, however, excellent service quality is a major
prerequisite to satisfy customers completely and create customers loyalty.
Service quality is defined as the delivery of excellent of superior service
related to customer’s expectations.
Perceived Value – Customer perceived value is an interactive preferential
and relative experience. It is measured through overall price given quality
and overall quality given price. It is important for purchase decision.
Price – Customers are more likely to commit to a company that provides
cheaper services. It is determined by various factors including, willingness
of the buyer to pay an accept markups, the legal environment, intensity of
competition.
Dependent Variables
Customers Satisfaction – It a degree of satisfaction provided by the goods of
service of a company as measured by the number of repeat customers.
5-QUESTIONNAIRE PREPARED
Q1. Email address
Your email
Q2. Occupation *
Self employed
Business
Professional
Student
Q3. Which mobile connection do you use now?
AIRTEL
IDEA
BSNL
JIO
Other:
6– Summary
The objective of this research is to examine why the company was not able to
satisfy its customers and to understand the relationship between satisfaction and
the customer’s personal background, like why were the number of subscribers
were decreasing and to also know the relationship between dependent variable and
independent variable as mentioned above:
This research would also allow to understand why was the company bankrupted
and declined the performance of the company and a use full tool to understand the
behavior by other companies.