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Name
In May 2003, the company put "Panasonic" as its global brand, and
set its global brand slogan, "Panasonic ideas for life."[7] The
company began to unify its brands to "Panasonic" and, by March
2004 replaced "National" for products and outdoor signboards,
except for those in Japan[7].
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was approved at a shareholders' meeting on June 26, 2008[9] after
consultation with the Matsushita family.
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specialized electronics for niche markets such as shortwave radios,
as well as developing a successful line of stereo receivers, CD
players, and other components.
Since 2004, Toyota has used Panasonic batteries for its Toyota
Prius, an environmentally friendly car made in Japan.[13]
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On November 3, 2008 Panasonic and Sanyo were in talks, resulting
in the eventual acquisition of Sanyo. The merger was completed in
December 2009, and resulted in a mega-corporation with revenues
over ¥11.2 trillion (around $110 billion). As part of what will be
Japan's biggest electronics company, the Sanyo brand and most of
the employees will be retained as a subsidiary.[15][16]
History
Panasonic was founded in 1918 by Konosuke Matsushita first
selling duplex lamp sockets. In 1927, it produced a bicycle lamp,
the first product it marketed under the brand name National. It
operated factories in Japan and other parts of Asia through the end
of World War II, producing electrical components and appliances
such as light fixtures, motors, and electric irons.
After World War II, Panasonic regrouped and began to supply the
post war boom in Japan with radios and appliances, as well as
bicycles. Matsushita's brother-in-law, Toshio Iue founded Sanyo as
a subcontractor for components after WWII. Sanyo grew to become
a competitor to Panasonic.
National/Panasonic bicycles
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National and Panasonic bicycles were sold both in Japan and
overseas to various retailers, who sometimes rebadged the bikes
with private labels. Despite competition from other Japanese
manufacturers, Matsushita enacted a corporate policy forbidding
low quality in Panasonic bicycles no matter what the profit
margins. When Schwinn was forced by economics to outsource
bicycles built overseas, they chose the Panasonic World series, a
successful model in production from 1972. As the only vendor to
meet Schwinn's rigid manufacturing and production standards,
Panasonic built several models for Schwinn, such as the World
Traveller and the World Voyager. During the 1970s and 1980s,
Panasonic produced a full range of lugged steel frame bicycles,
produced in modern factories complete with robotic
welding/brazing and advanced paint application equipment.
Panasonic's bicycle tires had higher thread counts and thicker
treads than their competition, and established a reputation for
uniformity and high quality.[11]
From 1985 on, steady increases in the value of the Japanese yen
and lower cost competition from Taiwan made Panasonic bicycles
less competitive in the U.S. and other markets. Panasonic began to
sell rebadged bikes made in Taiwan under their name. By 1989,
Panasonic division managers were reporting that bicycles brought
less revenue (and less profit) per square foot of warehouse than any
other product in the corporate division. Following the death of
Konosuke Matsushita, Panasonic abandoned the US bicycle market
at the end of September, 1989.[11]
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Corporate Profile
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• Panasonic India Pvt. Ltd. [PI] (Consumer Sales Division) is
responsible for the sales and marketing of mass consumer
products. In addition, the Panasonic family extends to 6 other
entities, each specializing in products that cater to the Indian
customers and marketplace.
• Panasonic Home Appliances India Co. Ltd [PHAI] is
engaged in the manufacture, import, marketing and sales of
kitchen appliances and small domestic appliances. Product
categories include beauty care, personal care and health care
items. PHAI is headquartered in Chennai, Tamil Nadu.
• Panasonic AVC Networks India Ltd [PAVCI] is a key
manufacturer of CRT TVs and LCD. PAVCI is based in
Noida, UP.
• Panasonic Energy India Co. Limited [PECIN] is engaged
in the manufacture and sales of dry cell batteries. PECIN is
based in Baroda, Gujarat.
• Panasonic Carbon India Co. Ltd [PCIN]: is engaged in the
manufacture and sales of carbon rods. PCIN is based in
Chennai, Tamil Nadu.
• Indo National Ltd [INNCO]: is engaged in the manufacture
and sales of dry-cell batteries. INNCO is based in Chennai,
Tamil Nadu.
• Panasonic Asia Pacific Pte. Ltd. has branch offices in India
engaged in the import, marketing and sales of Office
automation, Telecom products, Computers, Projectors and
Security systems. They are headquartered in Delhi.
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assist the advancement of society. Its focus isn't just on products,
it's also on ideas. Being a leading manufacturer of electronic and
electrical products for consumer, business and industrial use, the
company has become a trendsetter of technology innovation and
has continuously set standards in the consumer durable industry.
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program is one of the most significant and visible contributions we
offer to any worthy cause.
We are confident that in some small way our corporate outreach
efforts, in conjunction with the corporation's overall business and
diversity goals and objectives, have made a difference in the lives
of those we have touched and that making a difference will
continue to be synonymous with the name Panasonic.
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As part of our Green Procurement activities, we have been
performing Environmental Quality Assurance System Audits since
fiscal 2005. These audits were instrumental to our completion of
measures to comply with the RoHS Directive in October 2005, six
months before compliance became mandatory. Currently, we are
using these audits to comply with REACH.
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areas: (1) equal opportunity employment, (2) prevention of
discrimination, (3) respect for privacy and (4) sound relationships
between the company and its employees. Panasonic business
partners must also provide workplaces that are safe and not harmful
to employees' health. To meet this standard, business partners must
comply with all labor-related laws and regulations, including laws
concerning forced labor, child labor and illegal workers.
Procurement Activities
Since the fiscal year ended March 2010, Panasonic has been
working with its suppliers on the ECO-VC (value creation)
initiative. This program focuses on environmentally-conscious
efforts in parts and materials procurement, including energy and
resource conservation and use of recycled materials, which at the
same time aims to rationalize costs. In the fiscal year ended March
2010, we received over 500 suggestions from our suppliers around
the world, involving electric power conservation, development of
smaller, lighter components, significant reductions in the number of
parts used, and improvements in logistics. Examples of these
advanced initiatives are shared with our suppliers and expanded
across the supply chain through our Panasonic Excellent Partners
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Meeting, which is attended by both suppliers from inside and
outside Japan.
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Company in the Electronics Industry” moving toward the 100th
anniversary of our founding, we will make our utmost efforts to
bring forth innovation. At our company, we also adhere to a
fundamental management principle of “Start anew every day.”
Konosuke Matsushita, our founder, once said, “Actual policies and
measures adopted at a given time as we put our management
philosophy into practice in light of existing business conditions...
have to change with the times. In other words, we must “start anew
every day.” All of our employees across the globe are working
together embracing the spirit of innovation reflected in the
philosophy of “Start anew every day,” a spirit which has been a
part of us ever since the founding.
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ideas that we propose for better living. The second is Green
Business Innovation, which seeks to implement and offer an
optimum green business-style.
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Corporate Governance for CSR Management
Corporate Governance
Global Compliance
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foundations of civil society will always be the focus of our
activities.
The Panasonic Group has formulated a Global Policy to develop
the following corporate citizenship activities around the world.
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Close Ties with Society
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Today more than ever great importance is being given to corporate
social responsibility and business ethics. This Code of Conduct is
designed to help us implement our Basic Business Philosophy, by
providing the criteria that should be observed in individual business
activities in any country. This Code of Conduct, however, cannot
cover all possible situations. For situations not covered in the Code
of Conduct, it is important that we always refer to the Basic
Business Philosophy and determine what action to take in the spirit
of that Philosophy.
Company Creed
Seven Principles
Contribution to Society
We will be fair and honest in all our business dealings and personal
conduct. No matter how talented and knowledgeable we may be,
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without personal integrity, we can neither earn the respect of
others, nor enhance our own self-respect.
Adaptability
Gratitude
We will act out of a sense of gratitude for all the benefits we have
received, confident that this attitude will be a source of unbounded
joy and vitality, enabling us to overcome any obstacles we
encounter.
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I-1. Research and Development
We will secure and protect intellectual property rights for our R&D
achievements, while at the same time promoting the responsible
use of our technologies around the world.
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In unifying existing standards and establishing universal standards,
we will seek to ensure maximum benefit for our customers
worldwide, while fairly disclosing all relevant information and
constructively promoting our business activities.
Employee Relations
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3) We will strive to act as a respectable member of society, as well
as a good member of the Company, utilizing common sense and
respect for others.
1) The Company will respect basic human rights and will work to
ensure equal employment opportunities. No discrimination toward
employees or others will be tolerated in speech or conduct, based
on sex, age, nationality, race, ethnicity, creed, religion, social
status, physical or mental disability or any other legally protected
status.
2) The Company will not employ people against their will, and will
not use child labor.
The Company will comply with the employment laws and
regulations of the countries and regions in which it conducts
business.
5) Taking into account the laws and labor practices of each country,
the Company will try to foster a good relationship with its
employees and to resolve issues of, among others, workplace and
working conditions by constantly having a sincere and constructive
dialogue.
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(3) Corporate Asset Protection
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Panasonic sued over plasma TV picture quality
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Analysis: Panasonic eyes Sanyo's green potential
Panasonic’s strategic takeover of struggling rival Sanyo could be the start of
electronics giants consolidating to gain dominance in green technologies
Corporate Ethics
Panasonic Electric Works has been strongly
committed to ethical conduct as spelled out in the
philosophy of our founder, Konosuke Matsushita,
making human rights and safety an integral part of
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Panasonic's tradition. To make this business
ethics tradition clear to everyone, both inside and
outside the PEW group, we publish our
compliance program activities on a regular basis.
This is done to clarify the structure of our ethical
environment in order to enable its preservation
and dissemination on a company-wide basis.
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