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COMPANY PROFILE

WHO WE ARE?
ALL BEVERAGE VENTURES (ABV) is a leader in the branding, building and
management of wine and spirits within the USA.

We offer a well-defined comprehensive Route to Market strategy with integrated sales


and marketing solution services to increase your brands footprint and sales growth.

From your brands development, launch and expansion ABV partners with you
applying its expertise, knowledge and know how to integrate and catapult your brand
upward to achieve impactful and sustainable results.

With our talented team of professional industry experts, insiders and vast network of
distributor and sales partners we work diligently to position and align your brand for
success!
ABV SALES
&
BROKERING SOLUTIONS
WINE & SPIRITS SALES GROWTH IN THE U.S. MUST HAVE
SUPPLIER SIDE SALES REPRESENTATION IN THE MARKET TO SUCCEED
A B V S A L E S & B R O K E R R E P R E S E N TA TI O N
Within the U.S market, the complexity and challenges of the three-tiered system
involves alignment with the appropriate distributors to obtain long term impactful &
sustainable success.

Both small and mid-size distributors typically carry hundreds of brands while the
larger most robust distributors carry thousands. To gain focus, attention and mind
share, brands will require a comprehensive multi-faceted approach involving proper
networking with key distributor stakeholders, meaningful and impactful programming
Clean up and effective sales and marketing strategies in order to stand out.
the lines

ABV’s Route to Market Strategy is focused on giving brand owners the integration,
proportionate mind share and scalability by pairing brand building efforts with
effective distributor management solutions to help grow and expand your brands
reach.
A B V S A L E S & B R O K E R R E P R E S E N TA TI O N IS STRUCTURED TO
SELECT THE WINNING FORUMULA TO SEED, OVERACHIEVE &
BUILD A SUBSAINABLE SALES PROGREESSION IN:

K E Y MA R KE TS
Retry the map image perhaps using one of these Represent the greatest opportunities and largest volume capabilities. Long
examples as a guide. No need for the Names term success requires a footprint and presence within the key core markets
like Gulf of Mexico, Atlantic ocean etc. Just the
map itself and the State Letters is fine. including: Florida, New York, Texas, California, Illinois.

S E C O NDAR Y M A R K E TS
Provide a valuable insights environment or audience specific rollout to gauge brand
effectiveness and/or strategy. Using ABV’s expertise and robust network of
secondary distributor partners we can properly align and place your brand with
those partners that will effectively target the appropriate sales channels & accounts.

CHAINS
Present an undeniable winning formula capable of increasing large consistent
volumes, ACS, brand visibility and establishing a brands presence to the masses.
ABV’s sales chain team along with its network of KAM’s within various distributors
calls on every major chain within the US.
ABV MARKETING
E N S U R ES M A R K E T I N G A L LO C AT I O N S G E N E R AT E
I M PAC T F U L B R A N D B U I L D I N G VA LU E , EQ U I T Y A N D RO I .
MA R K E TI N G S T R A TEG Y
BRAND MESSAGING

Crafting the right message takes an understanding of the brand's values along
with various trade and consumer interests. With so many new brands launching
almost daily, it’s imperative to have the proper messaging to break and stand out
from the crowded field. ABV’s expertise and experience in working with brands
from all categories will help to craft this message to tell the most impactful story.

T R A D E M A R K ETI NG & E V E N T S
BRAND CHAMPIONS

The more industry voices are talking about your brand the more advocacy and
reach your brand will touch. From distributor round tables, to industry trade
shows and dinners, ABV works with brands and our partners to design, organize
and execute impactful trade events that will generate ongoing brand awareness
among the most important and influential voices.
C O NSUME R E V E N TS
Clean up the lines to straighten
them out slightly not as
TRIAL & LOYALTY
jarred/edgy
From in-store tastings to account promotions ABV works collectively with brands
to identify and execute consumer events both on and off trade to reach the right
tastemakers, offer trial and gain consumer loyalty leading to a higher ROI and
successful conversion rates.

P U B L I C R E L A TI ONS
MEDIA

ABV focuses on generating media hits in the most influential trade channels and
beverage media. This approach generates buzz with loyalists and early adopters
within various trade channels that ultimately trickles down to the consumer media
for mass consumption.

D I G I TA L M E DI A
ONLINE/SOCIAL PRESENSE

The scope and reach of online media channels is second to none in cost, scope
and reach. Whether it be digital couponing, social media engagement or online
sweepstakes, ABV can help guide and develop the appropriate program to
capitalize your brands interaction and reach within this space.
ABV
CAPABILITIES
ABV provides you with a well-defined and
comprehensive foundation to help craft, create and
bring to life your brands vison.

SALES, MARKETING & OPERATIONS PRODUCT & BRAND DEVELOPMENT

MARKETING STATEGY & FISCAL PLANNING MARKET KICKOFF & INTRODUCTION

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this line
S A L E S, MA R KE TI N G & O P E R A TI O N S
Sharpen
up the ABV provides sales and brand management in key U.S. markets. We are your active
tops of the
bottles. managing partner taking care of day-to-day business activities alleviating the
complexities and challenges of the three-tiered system.

• Integration/Placement with Key Strategic Distributors


• Active Distributor Management & Representation
• Sales Representation in Key & Secondary U.S. Markets
• Inventory Management and Forecasting
• Revenue/P&L Management
• Sales Reporting & Data Analytics Tracking
• Accounting, Charge Back & Invoicing Oversight
• Brand Activation Management
• Key Account & Chain Account Management
• Tasting & Promotion Management
P R O DUC T & B R A ND D E V E L O PME NT

ABV provides you with a well-defined and comprehensive foundation to help


craft, create and bring to life your brands vison.

• Brand Development & Strategy


• Bottle, Package & Label Design
• Market Research and Insights
• Liquid Sourcing
• Target Consumer & Trade Focus Groups
• Competitive Group Sets & Analysis
• Professional Tastings & Notes Creation Make clearer 750ml:

Add: 14% ABV


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this one as it’s a bit cleaner.

MA R KETI NG S T R A T E G Y & F I S C A L P L A N N IN G
Even the most creative ideas and brand concepts will falter without the proper
planning. ABV will develop and guide you with the most actionable strategy and
realistic financial models to ensure your brands long term viability.

• Market Launch Strategy & Budget


• Price Model Strategy & Ideal Cost of Goods
• Alignment with Importer & Distribution Channels
• Presentation Materials Preparation
• Volume Expectations & Budget Allocations.
Replace image with one of these. The
original Whiskey bottle didn’t look to good
or try to re-do the whiskey bottle with this
one. Either or

M A R K E T K I C KO F F & I N T RO DUCTI O N

Entering the crowded and competitive U.S. market requires the utmost timing,
planning and preparation. ABV will prepare the most ideal processes and programs
to quick start your brands introduction and seeding to achieve a desirable first
impression proposition and viability.

• Sales & Marketing Launch Strategies


• Point of Sale Material Design, Budget & Production
• PR Strategy & Releases Crafting
• Social Media Content & Management
• Website Development & Management
• Strategic Partnerships, Influencers & Advocates
• Drink & Cocktail Strategy Creation
CONTACT US
C O N TA C T U S
For more information about our services please feel free to reach out with any
questions at:

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color

info@allbeverageventures.com

@allbeverageventures

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