PRINT MEDIA

The print media is considered to be one of the most flourishing industries today. This medium is also
particularly very popular to reach the target audience for advertisers. The different types of print media give
a plethora of options for people to reach a varied bracket of users. So, be it newspapers or magazines, every
medium has its particular advantages, a thing which should be considered to be of utmost importance by all
advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick
look at the advantages and disadvantages of print media.

Advantages of Print Media:

• Different types of print media (newspapers and magazines) have a loyal readership. This can be
very useful for advertisers as compared to advertising on the Internet.
• If you are targeting a particular geographical area, you can do so with ease through print media.
For example, a local newspaper would be a best medium to advertise about a new shopping complex.
• You can choose the size of the advertisement space. This will help you to plan the budget of the
expenses to be incurred while advertising.
• Certain forms of print media have a very loyal fans following in terms of readers. This would
guarantee you added readership.
• Magazines and newspapers are always in the eye amongst public. Magazines are read for a
period of a month, which brings more attention to an advertisement.
• You can even advertise through brochures or leaflets depending upon your target audience. If the
information is in detail, a brochure can prove to be an apt option. A leaflet in that case, would be useful for a
brief message.

Disadvantages of Print Media:

• The cost incurred can sometimes be expensive considering the medium you choose.
• The shelf life of any particular print medium is limited. Newspapers for example, are amongst
the public eye only for a day.
• This medium may not always give you a wide reach. Internet, on the other hand, can target a
global audience.
• There is a limitation in terms of the kind of people who may actually read your message. The
particular newspaper may not actually be accessible every time to your target group, which means, your
message may be missed! The Internet on the other hand, can be accessed from anywhere.
• You may have to plan months in advance to advertise in print media. It does not offer you
flexibility when you are faced with a tight deadline.
• Advertisements may get lost in all the clutter of editorial and ads by competitors.

Thus, we can see, there are certain pros and cons of print media. With proper planning, you can opt for the
right form to gain maximum coverage and make the best of this medium! Read more about mass media.

Journalism ethics and standards comprise principles of ethics and of good practice as
applicable to the specific challenges faced by journalists. Historically and currently, this subset
of media ethics is widely known to journalists as their professional "code of ethics" or the
"canons of journalism".[1] The basic codes and canons commonly appear in statements drafted by
both professional journalism associations and individual print, broadcast, and online news
organizations.
“ ”
Every news organization has only its credibility and
reputation to rely on.

-Tony Burman, ex-editor-in-chief of CBC News[2]

While various existing codes have some differences, most share common elements including the
principles of — truthfulness, accuracy, objectivity, impartiality, fairness and public
accountability — as these apply to the acquisition of newsworthy information and its subsequent
dissemination to the public.[3][4][5][6]

Like many broader ethical systems, journalism ethics include the principle of "limitation of
harm." This often involves the withholding of certain details from reports such as the names of
minor children, crime victims' names or information not materially related to particular news
reports release of which might, for example, harm someone's reputation.[7][8]

Some journalistic Codes of Ethics, notably the European ones,[9] also include a concern with
discriminatory references in news based on race, religion, sexual orientation, and physical or
mental disabilities.[10][11][12][13] The European Council approved in 1993 Resolution 1003 on the
Ethics of Journalism which recommends journalists to respect yet the presumption of innocence,
in particular in cases that are still sub judice[14].