Case Study 1 Muhammad

Hafeez
CIS-301

CASE STUDY QUESTIONS

2- 13 Identify the management, organization, and technology factors responsible for impeding

adoption of internal corporate social networks.

The following reasons management, organization and technology reasons are impending

adoption of internal corporate social networks.

I. Management don’t force or motivate employees to adopt social networks.

II. Sometime management thinks social networks impact productive and decrease the

work efficiency

III. In some cases, HR Management doesn’t allow social network because they think

employees may engage in harassing behaviors toward co-workers on a social

network(2019, September 5).

IV. Some organizations are not adopting because of Legal violations at workplace.

Employers become more susceptible to charges of discrimination, privacy violations and

interference with employees' rights under Section 7 of the National Labor Relations Act,

among other violations, when social media is used in the workplace (2019, September

5).

V. Employees are hesitant to adopt social networks because they are more comfortable

with emails.

“Collaboration depends on trust, and it’s crucial for leaders to learn how to do this in the

digital era. The tools themselves matter less than the ability of leaders to describe the intent

and purpose of the tools. Simply putting a technology platform in place won’t suffice—you
Case Study 1 Muhammad
Hafeez
CIS-301

must think through how the organization will change and how you will lead it into and

through that change. Unless you have a magic wand, the fairy tale world of collaboration

won’t happen simply because you plug in a technology. But you have something better—a

leadership vision, strategic objectives, and the passion to guide your organization through

the changes ahead. Rely on these foundational leadership skills and learn to extend them

into the digital world. If you can do that, then collaboration will find its place in your

organization”(Li, C.).

2- 14 Compare the experiences implementing internal social networks of the two organizations

described in this case. Why were they successful? What role did management play in this

process?

In case study we have study two organizations NASA’s Goddard Space Flight Center and

Carlo’s Bake Shop. Carlo’s Bake shop is more successful then NASA’s Goddard space flight

center.

In 2012 NASA’s Goddard Space Flight Center had to abandon a custom-built enterprise social

network called Spacebook because no one knew how its social tools would help people do their

jobs. Spacebook was designed to help small teams collaborate without e-mailing larger groups,

but very few users adopted it. NASA’s management didn’t motivate or engage everyone. On

other hand Carlo’s implemented Salesforce CRM with the Salesforce social networking tool

Chatter as a solution. Some employees and members of Carlo’s management team initially

resisted the new system. They believed that because they already used e-mail, Facebook, and
Case Study 1 Muhammad
Hafeez
CIS-301

Twitter, they didn’t need another social tool. The company was able to demonstrate the

benefits of social business, and bakers and Chatter changed the way they worked.

2- 15 Should all companies implement internal enterprise social networks? Why or why not?

In my opinion every company should implement internal enterprise social networks to

Collaborate more easily. Social networks not only give employee more comfort to talk and learn

company culture but also reduce paperwork. Social network tools help in collaboration,

creating stronger networks across regions and departments, creating a less hierarchical culture

of sharing, and reducing the confusion of which tools are intended for which job.

References:

1. (2019, September 5). What are the pros and cons of using social media in the

workplace? What should we include in a policy? Retrieved from

https://www.shrm.org/resourcesandtools/tools-and-samples/hr-

qa/pages/socialnetworkingsitespolicy.aspx

2. Li, C. (2017, December 6). Why No One Uses the Corporate Social Network. Retrieved

from https://hbr.org/2015/04/why-no-one-uses-the-corporate-social-network