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Variance Explained

Variance explained as a function of the number of dimensions.


Dimensions / Items 1 2 3 4 5 6
Total variance explained 0.466 0.208 0.135 0.099 0.060 0.020
Cumulative variance expla 0.466 0.674 0.809 0.908 0.968 0.988

Statistics
Descriptive statistics about the input data.
Proportion
Attribute Mean Variance Variance
Explained
Value 6.61 0.956 0.911
Monitor 6.24 2.013 0.758
Memory 5.45 2.011 0.974
Data_Entry 5.39 0.956 0.997
Stylishness 6.63 1.028 0.745
Light_weight 6.44 1.749 0.608
Internet 4.83 1.449 0.896
Multimedia 6.20 1.698 0.756
Sturdiness 5.81 0.558 0.594
Connectivity 6.85 0.903 0.824
Software 5.95 1.350 0.976
ThirdPartySW 6.43 1.172 0.888
Functionality 6.79 0.417 0.882
Expandability 6.01 1.134 0.750
Ease_of_Use 7.00 0.274 0.949
Preference 5.96 0.492 0.440

Coordinates
Coordinates of each item in the new reduced space.
Dimensions / Brands 1 2 3
Compaq_IPac -0.2636 0.1124 0.0135
Casio_Cassuioeia -0.3996 0.3256 -0.0488
HP_Jornada -0.3855 0.3341 -0.1285
Visor_Prism -0.0432 -0.3708 -0.1023
Sony_CLIE -0.1302 -0.5721 -0.1143
PalmV 0.1815 -0.3776 0.3829
PalmVII 0.4002 0.3521 0.6355
Connector 0.6405 0.1962 -0.638

Dimensions / Attributes 1 2 3
Value -0.4853 0.1418 0.7078
Monitor -0.6123 -0.1014 -0.2259
Memory -0.8107 0.5132 -0.0627
Data_Entry 0.3617 0.363 -0.8534
Stylishness -0.6253 0.0391 0.1436
Light_weight 0.193 -0.4228 0.0913
Internet -0.8272 0.1872 0.0118
Multimedia -0.6568 0.0267 0.0226
Sturdiness -0.2409 -0.3551 -0.1591
Connectivity 0.4734 0.5446 -0.1957
Software -0.8687 0.3492 0.2315
ThirdPartySW 0.5037 -0.5843 0.323
Functionality -0.6061 -0.3263 -0.462
Expandability -0.5746 -0.2468 -0.1737
Ease_of_Use -0.7222 -0.5637 -0.1267
Preference -0.0839 0.2739 0.055
7 8
0.012 0.000
1.000 1.000
Positioning Map (Dim I-II)

I (46.6%)

II (20.8%)
Positioning Map (Dim I-III)

I (46.6%)

III (13.5%)
Positioning Map (Dim II-III)

II (20.8%)

III (13.5%)
Variance Explained
50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
1
2
3
4
5
6
7
8

Dimensions
Cumulative Variance Explained
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
1 2 3 4 5 6 7 8

Dimensions
A copy of the data used to run the Positioning analysis is provided here for your convenience.
Updating the data here will NOT update the charts.
Workbook generated on Monday, February 17, 2020 10:32:49 AM

Perceptual Data
Average score each brand achieves on each attribute from your sample of respondents.
Brands / Compaq_I Casio_Cas HP_Jorna Visor_Pris Connecto
Sony_CLIE PalmV PalmVII
Attributes Pac suioeia da m r
Value 7.3 7 7.1 6.8 5.8 7.1 7.4 4.4
Monitor 5.5 8.3 8.4 7.2 8.7 3.8 4 4
Memory 6.8 8.2 8.8 4.3 4.2 3.9 4.1 3.3
Data_Entry 5.2 5.5 5.6 5.2 4.9 4.4 4.6 7.7
Stylishness 7.8 7.9 7.1 5.5 7.3 6.6 5.9 4.9
Light_weight 8.2 3.7 4 6.3 8.3 8.5 6 6.5
Internet 6.9 6.4 6.1 4.1 5.2 3.6 3.7 2.6
Multimedia 5.6 8.3 8.5 5.8 7.8 5 5.2 3.4
Sturdiness 6.4 5.4 5.9 6.5 5.9 6.2 4.7 5.5
Connectivity 7.3 6.1 7.2 6 5.9 6.1 7.7 8.5
Software 7.3 7.4 7.8 5.3 5.4 5.4 5.5 3.5
ThirdPartySW 5 4.9 5.1 7.6 7.4 7.6 7.5 6.3
Functionality 7.2 7 6.9 7.1 7 6.7 5.8 6.6
Expandability 6.4 6.6 6.5 7.7 7 4.7 4.7 4.5
Ease_of_Use 7.1 7 7.2 7.2 7.3 7.1 6.5 6.6
Preference 6.6 6.1 6.2 6.3 4.9 5.6 6.2 5.8